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How To Use Instagram For Social Media Engagements

How To Use Instagram For Social Media Engagements

Social media is used as a marketing tool for engagement in different ways. Instagram has now become a hub for business, and now consists of millions of users who actively check their accounts and get information about the latest things happening with their friends, businesses, and market trends. Because of its popularity and organic appeal, business owners consider Instagram an effective marketing tool when attracting people towards their businesses.

There is no doubt in the theory that Instagram is nothing without followers and that they are the only source of expanding business and increasing consumer involvement in business. However, the problem occurs when you don’t know how to make people aware of your services or to tell the world that you have some amazing things to offer. Well, making an account and posting pictures will only help you in increasing your social reach, but not necessarily the involvement of customers into your actual business.

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For the sake of clarity, I will break down how to use Instagram for optimal social media engagement.

Buy Followers

There is certainly no doubt in the fact that gaining social media engagement isn’t an easy task and it requires some very intense effort. If we explore the forums of social media engagement then, the hardest thing is gaining the attention of Instagram followers and convincing them that your account is worthwhile and should be followed for some pretty amazing and exciting offers. To curb that, and to acquire followers without the additional effort, consider buying followers to build credibility as a valid and truly worthy business account to follow.

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There are several sites and agencies out there who are always looking for people who might be interested in buying Instagram followers, however, they never give any assurance about whether or not the gained accounts are real or fake in nature or whether they would help in increasing the reach of the page or not. The best deals consists of sellers whose user base consists of real and worthwhile followers, who will, in turn, further the person in expanding his/her business through amazing, yet compelling business strategies.

Be Active On Your Account

Once you have gained more Instagram followers, you need to make sure that your content is relevant and appealing to your customer because if you fake it and post irrelevant stuff then, people might leave your account and never decide to come back. So, what do you need to do? Well, get ready to engage social media customers into your account by posting relevant and visually appealing content. Highly active Instagram users are going to be concerned about profitability and maintaining a high following.

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It won’t be wrong to believe that a large number of followers on an Instagram account helps people with perceiving that your account is popular, as well as appealing. So, if you are selling products online then, a big number of followers will give people the idea that your services are good enough and should be tried at least once.

Trend Your Posts With Hashtags

A great way of attracting more followers is through the use of hashtags, i.e. electronic word of mouth. If we consider the process of getting active Instagram followers then hashtags would be helpful in you building a strong brand image for your account and attracting the attention of potential customers who might be interested in your Instagram page. Utilize 10-20 hashtags per posts to capitalize on user and social media engagements and get more eyeballs to your content and your page, and perhaps more followers.

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One of the biggest advantages of getting more Instagram followers is that they help you in exploring more chances of growth by providing immense and useful opportunities. They further facilitate owners in gaining the attention of even more followers through the snowball effect and electronic word of mouth technique. There is certainly no doubt in the fact that these two mentioned techniques are the most common marketing tactics and can help the person in growing their business in the most efficient manner.

Conclusion

More Instagram followers help page owners with estimating their sales and comparing it with past performance and what could be better than a site, which gives a 100% success factor in measuring the return on your investment when it comes to value and currency at the same time. Before the buying process, you need to make sure that you properly understand the word “social media engagement” and how it is perceived by the rest of the world. With engagement, the person aim to increase the involvement of people in the brand in a way that would be beneficial for both the buyer and seller.

Once you have done what it takes to help your Instagram followers flourish, you need to make sure that your followers stay connected to your page and remain on the page. Even though buying followers is the first step, the next step towards success and growth is solely dependent on the hard work of the buyer and how he/she uses business practices in maintaining the attention of their desired followers.

Featured photo credit: Shuttershock via thenextweb.com

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Saminu Abass

Content Writer and Blogger

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Last Updated on May 15, 2019

10 Most Successful Entrepreneurs and What We Can Learn from Them

10 Most Successful Entrepreneurs and What We Can Learn from Them

Apart from making crucial decisions for their own businesses, entrepreneurs innovate and grow their ideas. Albeit there being no cookie-cutter answer that fits everyone’s experiences, taking a look at some of the most successful entrepreneurs today, you might spot some similar traits and characteristics.

Starting and nurturing a business entails a great amount of hard work and commitment. However, for aspiring entrepreneurs who are prepared to dedicate themselves to their vision, here are 10 most successful entrepreneurs you can learn from:

1. Melanie Perkins: Know Your Worth and Keep Trying

    Melanie Perkins founded Canva, a Sydney-based business valued at $1Billion having successfully raised a number of rounds of successful funding and boasting more than 10 Million users in 179 countries.[1]

    She told BBC that one of the biggest challenges she faced getting into the business was talking about her company’s accomplishments when she first got to Silicon Valley. She attributed this difficulty to a cultural difference where Australians tend to ‘talk down’ their achievements and this would slow down her fundraising progress for a few years.

    Despite hundreds of rejections, Melanie emerged three years later with a much clearer strategy and stronger investor pitch that prompted a series of fundraising rounds netting the company $82Million of funding in total.[2]

    2. Bill Gates: Keep Learning and Exploring

      If you don’t know Bill Gates, you likely know the company he founded – Microsoft.

      Bill Gates’ story is a prime example of nurturing an idea that might seem out of this world but make sense in the future. One of the most successful entrepreneurs in history did not complete his degree at Harvard University to pursue a vision that the technology would soon become the future.

      He told a white lie to Altair, saying that he had made a computer program for them, therefore pushing himself to create a system that would change modern history.

      “The most important speed issue is convincing everyone that the company’s survival depends on moving as fast as possible.”

      Gates’ success is built on self-improvement and the seeds of an idea.

      3. Elon Musk: Never Stop Innovating

        Traditional thinking suggests that in order to become a successful entrepreneur, one must focus in a single field or industry.

        Elon Musk, however, breaks that rule.

        Today, the multifaceted tech entrepreneur, investor, and engineer advocates for the diversification of skills and businesses by delving into various fields of interest.

        When done right, skills in a single domain can be carried over then applied into contrasting industries to create something new the world might need. Musk owes his accomplishments to a constant thirst for knowledge.

        Having birthed Tesla and a myriad of products across the arenas of aeronautics and software design, Musk continues to evolve as an entrepreneur and plans to innovate for the long haul.

        4. Richard Branson: Develop People First

          British entrepreneur Richard Branson founded Virgin Records in the early 1970s. Virgin Records has since grown into the Virgin Group, today responsible for over 400 companies.

          The billionaire is strongly particular about working with a team that shares his core values and aspirations.

          Branson believes that managing a business can become taxing, thus he acknowledges his employees for putting in the effort that they have.

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          A good leader knows how to raise morale for positive productivity. Utilising emotional intelligence and compassion is a game changer in seeing results within a team.

          Branson’s supports the idea of nurturing a positive work environment, with the belief that credentials must go hand-in-hand with an enthusiasm for work.

          5. Jeff Bezos: A Relentless Focus on Customer Satisfaction

            Having founded Amazon, Jeff Bezos is known to be one of America’s most successful entrepreneurs. The e-commerce pioneer fixates himself on angry customers with the belief that a business’s loopholes are found in the experiences of unsatisfied customers.

            For the 8th year in a row, customers have ranked Amazon as the number one in customer service (according to the American Customer Satisfaction Index).

            While numerous companies ignore unhappy customers, Bezos found success in learning from reviews and surveys. By focusing on customer service, Amazon shows they care, both for their customers and for rising above their competitors.

            While praise and recognition are signs that a business is accelerating, criticism is an opportunity to improve a product or a service.

            6. Mark Zuckerberg: Start Small, Think Big

              Valued at over 55 billion dollars today, Mark Zuckerberg built the first version of what would become a social networking giant in his Harvard University dorm room. As one of the world’s youngest entrepreneurs, Zuckerberg undoubtedly took countless calculated risks to get his brilliant idea to its current status with 2.38 billion active monthly users.

              “The biggest risk is not taking any risk.”

              He’s always daring to explore with a fearless mindset.

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              The young tech entrepreneur never shied away from innovating outside of the box. Soon after Facebook became a hit to users and advertisers, big corporations took interest in buying Facebook from Zuckerberg.

              However, he took the risk and decided to stay with his creation. Turning down billions of dollars offered by Yahoo CEO, Terry Semel, he envisioned turning his brainchild into something much bigger than what it already was then.

              7. Steve Jobs: Live Your Own Dreams

                Steve Jobs lived a rocky path all his life and an aspect of which is a tumultuous career.

                The founder of Apple endorsed his beliefs on the temporality of life and limitations of time. He preached about the importance of working on the very legacies people wish to leave behind, an achievement he’s undoubtedly etched into the the archives of human history.

                Never one to hide under someone’s shadow, Jobs did not live by anybody else’s principles so he formed his own. He tirelessly dedicated himself to building a unique brand of products that became the benchmark for contemporary technology.

                After his highs and lows through his brief battle with cancer, Jobs concludes with yet another lesson to takeaway from his remarkable life. “No matter how much money you have, even the richest man can’t buy time.”

                8. Warren Buffett: Balance is Essential to Success

                  Despite being the third wealthiest person in the world, Warrant Buffett sported a frugal lifestyle for most of his life.

                  After buying a house in Omaha, Nebraska for just above 31,000 dollars, he has lived there since 1958. As a leading investor and a founder at Berkshire Hathaway, Buffett believes in setting aside an amount to save and spend only on necessities.

                  With a long term goal as a top priority in mind always, treating oneself can be sustainable once in a while. He advices to save money by deciding first and foremost what aspects to scrimp on and what aspects to splurge on to ensure a happy and balanced lifestyle.

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                  9. Jack Ma: Never Give up

                    On every journey to success, everybody stumbles and arrives at roadblocks. Some more than most, like Jack Ma, who survived countless rejections and failures only to get back up and brave every storm.

                    Ma is the founder of multinational technology conglomerate Alibaba Group. Despite being rejected to Harvard after every one of his 10 applications, Ma was never defeated.

                    His grit and tenacity is a fine testament to the fact that grades do not determine a future. While qualifications on paper are important, the development of skills and an attitude is just as helpful in making a recipe for success.

                    Despite finding himself in the verge of bankruptcy in the 1990s, Jack Ma possessed the resilience to put one foot in front of the other until he finally made it. “It’s important to have patience,” he says.

                    10. Tan Min Liang: Passion Can Pay Off

                      Tan Min Liang is the founder of the leading high-performance gaming hardware, Razer. Always on the look out for new opportunities to connect and scale his business, Tan has been bold in making many of his life’s decisions.

                      Having deviated from a traditional path set by a family that consists of doctors and lawyers, Tan was to find his life’s work and passion while gaming with his older brother.

                      The idea was simple: there were so many games out there to play, however, there were hardly any gaming equipment to match this.

                      So he dropped out of law and began going a different direction, into creating solutions in the gaming industry. At the start of 2019, Tan wrote to tech luminary Elon Musk to which Musk’s reply suggested of a joint venture between two of the most successful entrepreneurs today.

                      Final Thoughts

                      In today’s cutthroat world, the road to becoming a successful entrepreneur is a long and arduous process trailed with ups and downs. A valuable lesson that a good hand of entrepreneurs would love to convey to aspiring entrepreneurs is to keep the spirit of innovation and to explore uncharted waters.

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                      Learning from experience and failure is one direction to a desired end goal. Exhibiting the same dedication and grit so many entrepreneurs have through their unexpected careers – today’s budding visionaries ought to hang on their dreams and leave room for improvement along the way.

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                      Featured photo credit: Patrick Tomasso via unsplash.com

                      Reference

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