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How To Use Instagram For Social Media Engagements

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How To Use Instagram For Social Media Engagements

Social media is used as a marketing tool for engagement in different ways. Instagram has now become a hub for business, and now consists of millions of users who actively check their accounts and get information about the latest things happening with their friends, businesses, and market trends. Because of its popularity and organic appeal, business owners consider Instagram an effective marketing tool when attracting people towards their businesses.

There is no doubt in the theory that Instagram is nothing without followers and that they are the only source of expanding business and increasing consumer involvement in business. However, the problem occurs when you don’t know how to make people aware of your services or to tell the world that you have some amazing things to offer. Well, making an account and posting pictures will only help you in increasing your social reach, but not necessarily the involvement of customers into your actual business.

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For the sake of clarity, I will break down how to use Instagram for optimal social media engagement.

Buy Followers

There is certainly no doubt in the fact that gaining social media engagement isn’t an easy task and it requires some very intense effort. If we explore the forums of social media engagement then, the hardest thing is gaining the attention of Instagram followers and convincing them that your account is worthwhile and should be followed for some pretty amazing and exciting offers. To curb that, and to acquire followers without the additional effort, consider buying followers to build credibility as a valid and truly worthy business account to follow.

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There are several sites and agencies out there who are always looking for people who might be interested in buying Instagram followers, however, they never give any assurance about whether or not the gained accounts are real or fake in nature or whether they would help in increasing the reach of the page or not. The best deals consists of sellers whose user base consists of real and worthwhile followers, who will, in turn, further the person in expanding his/her business through amazing, yet compelling business strategies.

Be Active On Your Account

Once you have gained more Instagram followers, you need to make sure that your content is relevant and appealing to your customer because if you fake it and post irrelevant stuff then, people might leave your account and never decide to come back. So, what do you need to do? Well, get ready to engage social media customers into your account by posting relevant and visually appealing content. Highly active Instagram users are going to be concerned about profitability and maintaining a high following.

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It won’t be wrong to believe that a large number of followers on an Instagram account helps people with perceiving that your account is popular, as well as appealing. So, if you are selling products online then, a big number of followers will give people the idea that your services are good enough and should be tried at least once.

Trend Your Posts With Hashtags

A great way of attracting more followers is through the use of hashtags, i.e. electronic word of mouth. If we consider the process of getting active Instagram followers then hashtags would be helpful in you building a strong brand image for your account and attracting the attention of potential customers who might be interested in your Instagram page. Utilize 10-20 hashtags per posts to capitalize on user and social media engagements and get more eyeballs to your content and your page, and perhaps more followers.

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One of the biggest advantages of getting more Instagram followers is that they help you in exploring more chances of growth by providing immense and useful opportunities. They further facilitate owners in gaining the attention of even more followers through the snowball effect and electronic word of mouth technique. There is certainly no doubt in the fact that these two mentioned techniques are the most common marketing tactics and can help the person in growing their business in the most efficient manner.

Conclusion

More Instagram followers help page owners with estimating their sales and comparing it with past performance and what could be better than a site, which gives a 100% success factor in measuring the return on your investment when it comes to value and currency at the same time. Before the buying process, you need to make sure that you properly understand the word “social media engagement” and how it is perceived by the rest of the world. With engagement, the person aim to increase the involvement of people in the brand in a way that would be beneficial for both the buyer and seller.

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Once you have done what it takes to help your Instagram followers flourish, you need to make sure that your followers stay connected to your page and remain on the page. Even though buying followers is the first step, the next step towards success and growth is solely dependent on the hard work of the buyer and how he/she uses business practices in maintaining the attention of their desired followers.

Featured photo credit: Shuttershock via thenextweb.com

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Saminu Abass

Content Writer and Blogger

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Last Updated on August 25, 2021

Why Personal Branding Is Important to Your Career

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Why Personal Branding Is Important to Your Career

As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

According to Celinne Da Costa:[1]

“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

What Is Your Personal Brand?

“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

Your Personal Brand Is Essential for Your Career Success

In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

According to Castrillon,[2]

“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

5 Key Steps to Creating Your Personal Brand

These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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1. Set Your Personal Goals

What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

2. Create Your Unique Value Proposition

Create your unique value proposition by asking yourself these four questions:

  1. What are your personality features? What benefit do you offer people?
  2. Who are you and why do people enjoy working with you?
  3. What do you do and what do people want you to do for them? How do you solve their problems?
  4. What makes you different from others like you?

The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

3. Write Your Professional Story

Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

4. Determine Which Platforms Will Support Your Personal Brand

Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

5. Become Recognized for Sharing Your Knowledge and Expertise

A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

Other People’s Stories

Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

“your story is what you have, what you will always have. It is something to own.”

So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

Featured photo credit: Austin Distel via unsplash.com

Reference

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