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Start Your Online Sales And Get Customers Rolling In

Start Your Online Sales And Get Customers Rolling In

Setting up an e-commerce store can be quite challenging. The reason is simple; people hate being redirected to sales pages and, if they’re not interested in buying what you have to offer, they would rather not even be there at all. Also, stores and shopping centers have a harder time maintaining an e-commer store as they have to build relationships with customers, keep their customers updated (via email and social media). Although internet advertising is really in vogue at the moment, simply putting up your website on Facebook might not entirely cut it in generating customers.  Therefore, if you have an online business, you might want to take a step back and check out these tips that can help you generate traffic:

Pick A Niche

For those who still haven’t chosen a specific product or service to market and sell, the first thing to do is to get your area of specialization. This makes it easier to decide who to target. Which leads us to…

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Decide On A Platform

After specializing, the next step is figuring out what platform you want to use to generate customers. It might be tempting to go with the usual: Amazon, eBay and the like. However, these platforms might be useful more as marketing channels than as the sole means of meeting customers.

Starting an e-commerce store requires the full functionality of that platform, so customers can access your services 24/7. It’ll be more advisable to choose a platform that offers the following:

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  • helpful, personnel who can help you develop the store
  • strong interconnections
  • quick, highly secure payment outlets and options
  • full functionality a majority of the time
  • attractive design and a friendly user interface.

Give Free Samples

If your business is relatively unknown to the public, you could try giving out free samples of your products to initially draw in customers. If they like it, these customers will spread the news about your product to their friends; no matter how  technology may try, no advertising technique is as useful as a person who’s tried something for themselves. Sampling could eat into your revenue at first, but what you’re doing is actually growing your customer base, increasing your long term revenue.

Try Price Reduction

Whatever you choose to sell, there’s definitely someone who’s been selling it much longer and who has a larger customer base. When you begin to sell your product, it might be a wise choice to employ some pricing tactics; the most successful and time-tested tactic is for you to sell your own product at a slightly lower rate than your competitors’, attracting their customers.

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Make Use Of Referrals

Referrals help to advertise and grow your business. If a customer enjoyed your product and the service you provide him or her, the customer may refer a friend to you. You can speed this process up by offering coupons, free gifts, etc. to anyone who refers someone to your e-store. When potential customers are referred to you, make sure there is some sort of identification code to identify who referred him or her. The new customers, encouraged by the gifts their friends got, may also want to do the same. The cycle goes on and on, and in turn your customer base continues increasing.

Improve Your Site’s Effectiveness

Another way you could generate more customers is to generally improve the appearance of your site. A lot of times, people choose not to visit sites because they are poorly designed and aren’t user-friendly, even though the product or service is top-notch.

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A simple way to do this is web hosting. Using an effective webhost platform boosts the efficiency of your website. It determines your website’s uptime, enabling more user-friendly measures. It also secures your customers’ details,  giving them a sense of security when visiting your site.

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Tanvir Zafar

Software Engineer at GCUF

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Last Updated on August 20, 2018

Quit Your Job If You Don’t Like It, No Matter What

Quit Your Job If You Don’t Like It, No Matter What

Do you know that feeling? The one where you have to wake up to go to your boring 9-5 job to work with the same boring colleagues who don’t appreciate what you do.

I do, and that’s why I’ve decided to quit my job and follow my passion. This, however, requires a solid plan and some guts.

The one who perseveres doesn’t always win. Sometimes life has more to offer when you quit your current job. Yes, I know. It’s overwhelming and scary.

People who quit are often seen as ‘losers’. They say: “You should finish what you’ve started”.

I know like no other that quitting your job can be very stressful. A dozen questions come up when you’re thinking about quitting your job, most starting with: What if?

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“What if I don’t find a job I love and regret quitting my current job?”
“What if I can’t find another job and I get in debt because I can’t pay my bills?”
“What if my family and friends judge me and disapprove of the decisions I make?”
“What if I quit my job to pursue my dream, but I fail?

After all, if you admit to the truth of your surroundings, you’re forced to acknowledge that you’ve made a wrong decision by choosing your current job. But don’t forget that quitting certain things in life can be the path to your success!

One of my favorite quotes by Henry Ford:

If you always do what you’ve always done, you’ll always get what you’ve always got.

Everything takes energy

Everything you do in life takes energy. It takes energy to participate in your weekly activities. It takes energy to commute to work every day. It takes energy to organize your sister’s big wedding.

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Each of the responsibilities we have take a little bit of our energy. We only have a certain amount of energy a day, so we have to spend it wisely.  Same goes for our time. The only things we can’t buy in this world are time and energy. Yes, you could buy an energy drink, but will it feel the same as eight hours of sleep? Will it be as healthy?

The more stress there is in your life, the less focus you have. This will weaken your results.

Find something that is worth doing

Do you have to quit every time the going gets touch? Absolutely not! You should quit when you’ve put everything you’ve got into something, but don’t see a bright future in it.

When you do something you love and that has purpose in your life, you should push through and give everything you have.

I find star athletes very inspiring. They don’t quit till they step on that stage to receive their hard earned gold medal. From the start, they know how much work its going to take and what they have to sacrifice.

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When you do something you’re really passionate about, you’re not in a downward spiral. Before you even start you can already see the finish line. The more focus you have for something, the faster you’ll reach the finish.

It is definitely possible to spend your valuable time on something you love and earn money doing it. You just have to find out how — by doing enough research.

Other excuses I often hear are:

“But I have my wife and kids, who is going to pay the bills?”
“I don’t have time for that, I’m too busy with… stuff” (Like watching TV for 2 hours every day.)
“At least I get the same paycheck every month if I work for a boss.”
“Quitting my job is too much risk with this crisis.”

I understand those points. But if you’ve never tried it, you’ll never know how it could be. The fear of failure keeps people from stepping out of their comfort zone.

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I’ve heard many people say, “I work to let my children make their dream come true”. I think they should rephrase that sentence to: “I pursue my dreams — to inspire and show my children anything is possible.” 

Conclusion

Think carefully about what you spend your time on. Don’t waste it on things that don’t brighten your future. Instead, search for opportunities. And come up with a solid plan before you take any impulsive actions.

Only good things happen outside of your comfort zone.

Do you dare to quit your job for more success in life?

Featured photo credit: Unsplash via unsplash.com

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