Setting up an e-commerce store can be quite challenging. The reason is simple; people hate being redirected to sales pages and, if they’re not interested in buying what you have to offer, they would rather not even be there at all. Also, stores and shopping centers have a harder time maintaining an e-commer store as they have to build relationships with customers, keep their customers updated (via email and social media). Although internet advertising is really in vogue at the moment, simply putting up your website on Facebook might not entirely cut it in generating customers. Therefore, if you have an online business, you might want to take a step back and check out these tips that can help you generate traffic:
Pick A Niche
For those who still haven’t chosen a specific product or service to market and sell, the first thing to do is to get your area of specialization. This makes it easier to decide who to target. Which leads us to…
Decide On A Platform
After specializing, the next step is figuring out what platform you want to use to generate customers. It might be tempting to go with the usual: Amazon, eBay and the like. However, these platforms might be useful more as marketing channels than as the sole means of meeting customers.
Starting an e-commerce store requires the full functionality of that platform, so customers can access your services 24/7. It’ll be more advisable to choose a platform that offers the following:
- helpful, personnel who can help you develop the store
- strong interconnections
- quick, highly secure payment outlets and options
- full functionality a majority of the time
- attractive design and a friendly user interface.
Give Free Samples
If your business is relatively unknown to the public, you could try giving out free samples of your products to initially draw in customers. If they like it, these customers will spread the news about your product to their friends; no matter how technology may try, no advertising technique is as useful as a person who’s tried something for themselves. Sampling could eat into your revenue at first, but what you’re doing is actually growing your customer base, increasing your long term revenue.
Try Price Reduction
Whatever you choose to sell, there’s definitely someone who’s been selling it much longer and who has a larger customer base. When you begin to sell your product, it might be a wise choice to employ some pricing tactics; the most successful and time-tested tactic is for you to sell your own product at a slightly lower rate than your competitors’, attracting their customers.
Make Use Of Referrals
Referrals help to advertise and grow your business. If a customer enjoyed your product and the service you provide him or her, the customer may refer a friend to you. You can speed this process up by offering coupons, free gifts, etc. to anyone who refers someone to your e-store. When potential customers are referred to you, make sure there is some sort of identification code to identify who referred him or her. The new customers, encouraged by the gifts their friends got, may also want to do the same. The cycle goes on and on, and in turn your customer base continues increasing.
Improve Your Site’s Effectiveness
Another way you could generate more customers is to generally improve the appearance of your site. A lot of times, people choose not to visit sites because they are poorly designed and aren’t user-friendly, even though the product or service is top-notch.
A simple way to do this is web hosting. Using an effective webhost platform boosts the efficiency of your website. It determines your website’s uptime, enabling more user-friendly measures. It also secures your customers’ details, giving them a sense of security when visiting your site.