Start Your Online Sales And Get Customers Rolling In

Start Your Online Sales And Get Customers Rolling In

Setting up an e-commerce store can be quite challenging. The reason is simple; people hate being redirected to sales pages and, if they’re not interested in buying what you have to offer, they would rather not even be there at all. Also, stores and shopping centers have a harder time maintaining an e-commer store as they have to build relationships with customers, keep their customers updated (via email and social media). Although internet advertising is really in vogue at the moment, simply putting up your website on Facebook might not entirely cut it in generating customers.  Therefore, if you have an online business, you might want to take a step back and check out these tips that can help you generate traffic:

Pick A Niche

For those who still haven’t chosen a specific product or service to market and sell, the first thing to do is to get your area of specialization. This makes it easier to decide who to target. Which leads us to…


Decide On A Platform

After specializing, the next step is figuring out what platform you want to use to generate customers. It might be tempting to go with the usual: Amazon, eBay and the like. However, these platforms might be useful more as marketing channels than as the sole means of meeting customers.

Starting an e-commerce store requires the full functionality of that platform, so customers can access your services 24/7. It’ll be more advisable to choose a platform that offers the following:


  • helpful, personnel who can help you develop the store
  • strong interconnections
  • quick, highly secure payment outlets and options
  • full functionality a majority of the time
  • attractive design and a friendly user interface.

Give Free Samples

If your business is relatively unknown to the public, you could try giving out free samples of your products to initially draw in customers. If they like it, these customers will spread the news about your product to their friends; no matter how  technology may try, no advertising technique is as useful as a person who’s tried something for themselves. Sampling could eat into your revenue at first, but what you’re doing is actually growing your customer base, increasing your long term revenue.

Try Price Reduction

Whatever you choose to sell, there’s definitely someone who’s been selling it much longer and who has a larger customer base. When you begin to sell your product, it might be a wise choice to employ some pricing tactics; the most successful and time-tested tactic is for you to sell your own product at a slightly lower rate than your competitors’, attracting their customers.


Make Use Of Referrals

Referrals help to advertise and grow your business. If a customer enjoyed your product and the service you provide him or her, the customer may refer a friend to you. You can speed this process up by offering coupons, free gifts, etc. to anyone who refers someone to your e-store. When potential customers are referred to you, make sure there is some sort of identification code to identify who referred him or her. The new customers, encouraged by the gifts their friends got, may also want to do the same. The cycle goes on and on, and in turn your customer base continues increasing.

Improve Your Site’s Effectiveness

Another way you could generate more customers is to generally improve the appearance of your site. A lot of times, people choose not to visit sites because they are poorly designed and aren’t user-friendly, even though the product or service is top-notch.


A simple way to do this is web hosting. Using an effective webhost platform boosts the efficiency of your website. It determines your website’s uptime, enabling more user-friendly measures. It also secures your customers’ details,  giving them a sense of security when visiting your site.

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Tanvir Zafar

The founder of ISU Technologies, passionate in writing about productivity, creativity, entrepreneurship, work and technology.

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Last Updated on June 26, 2019

10 Things You Should Do If You’re Unemployed

10 Things You Should Do If You’re Unemployed

Regardless of your background, times today are tough. Uneven economies around the world have made it incredibly difficult for many people to find work.

Regardless of age and qualification, stretches of unemployment have affected us all in recent years. While we might not be able to control being unemployed, we can control how we react to it.

Despite difficult conditions, there are many ways to grow and stay hopeful. Whether you’re looking for work, or just taking a breather between assignments, these 10 endeavors will keep you busy and productive. Plus, some may even help push your resume to the top of the next pile.

Here’re 10 things you should do when you’re unemployed:

1. Keep a Schedule

It’s fine to take a few days after you’re finished at work to relax, but try not to get too comfortable.


As welcoming as permanently moving into your sweatpants may seem, keeping a schedule is one way to stay productive and focused. While unemployed, if you continue to start your day early, you are more likely to get more done. Also, keeping up with day to day tasks makes you less likely to grow depressed or inactive.

2. Join a Temp Agency

One of the easiest ways to bridge the gap between jobs is to find temporary work, or work with a temp agency. While many unemployed people job hunt religiously, rememberer to include temp agencies in the search.

While not a permanent solution, you will be in a better position financially while you search for something permanent.

3. Work Online

Another great option if you’re unemployed is online work. Many different sites offer a variety of ways to make money online, but make sure the site you’re working for is reputable.

Micro job sites such as fiverr, as well as sites that pay for you to take surveys, are all quick, legitimate options. While these sites sometimes offer lower pay, it’s always better to move forward slowly than not at all.


4. Get Organized

Unemployment is an excellent opportunity to get organized. Embark on some spring cleaning, go through old boxes, and get rid of the things you don’t need. Streamlining your life will help you dive head first into the next chapter, plus it helps you feel like your unemployed time is spent productively.

5. Exercise

Much like organizing your life, another good way to keep yourself enthusiastic and healthy is to exercise. It doesn’t take much to get slightly more active, and exercise can help you stay positive. Even a walk around the block a few times a week can do a lot for keeping you motivated and determined. If you take care of yourself, you can make the most of this extra time.

6. Volunteer

Volunteering is an excellent way to use extra time when you’re unemployed. Additionally, if you volunteer in an area related to your job qualifications, you can often include the experience on your resume.

Not only that, doing good is a true mood booster and is sure to help you stay optimistic while looking for your next job.

7. Increase Your Skills

Looking for ways to increase your job skills while unemployed is a good way to move forward as well. Look for certifications or training you could take, especially those offered for free.


You can qualify more for even entry level positions with extra training in your line of work, and many cities or states offer job skills training. Refreshing your resume, and interview and job skills may make your job hunt easier.

8. Treat Yourself

Unemployment can be trying and tiring, so don’t forget to treat yourself occasionally. Take a reasonable amount of time off from your weekly job hunt to recharge and rest up. Letting yourself rest will maximize your productivity during the hours you job search.

Even if you don’t have extra money for entertainment, a walk or visit to the park can do wonders to help you go back and attack your job hunt.

9. See What You Can Sell

Another good way to bridge the gap between jobs is to sell unused possessions. eBay and Amazon are both secure sites, but traditional garage sales are a fine option too. Sell off a few video games, or some electronics, for some quick and easy cash while you figure out a permanent solution.

10. Take a Course

Much like training and certifications, taking a class can be a good way to keep yourself sharp while unemployed. Especially when you’re between jobs, it can be easy to forget this option, as most courses cost money. Don’t forget the mass of free educational tools online.


Keeping your brain sharp can help you stay focused and may even help you learn some new, relevant job skills.

The Bottom Line

While unemployment numbers are still high, there are many things you can do to better yourself and move forward. While new skills to aid your job hung might seem out of reach, there are plenty of free ways to get ahead, online and off.

Additionally, don’t forget that taking time for yourself can do wonders for keeping you productive in your job hunt. While it is a challenge, don’t give up–being unemployed can offer you extra time to better yourself, and possibly grow more qualified to find work.

Featured photo credit: Resume – Glasses/Flazingo Photos via

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