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4 Effective Ways to Improve Your Online Reputation For A Better Business

4 Effective Ways to Improve Your Online Reputation For A Better Business

The power of your online reputation can be used to build credibility, increase brand awareness, and increase sales. However, many people struggle to build a solid online reputation for their website and personal profile because they don’t know what elements truly matter. For example, the introduction of social media has allowed websites to build trust very quickly, especially when they have 10,000+ followers. There are many others things you can do to build your online reputation, that’s just one of them.

I believe your online reputation plays an even more important role nowadays because it’s part of the Google ranking algorithm. Google looks for specific call signs, like how much engagement your content is getting or links to your website URL. All these add up to form a complete reputation profile, which helps them rank your website.

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Let’s get started and go through some other factors affecting your online reputation:

Social Media

A great way to build your reputation is by setting up social media profiles. Whenever a client or company is trying to find out about you, they’ll always visit your social media profile to find out about products, content, and the others you follow too. Social media has been growing in popularity each year because setting up profiles on Facebook, Twitter, and Instagram are free. You can tap into a huge audience without paying a dime so it’s important you take advantage of these platforms.[1]

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Once you are done creating pages, it’s important you take the time to update them regularly.

Reply to Negative Reviews

A great way to show that you are personally involved with the customer experience is by replying to reviews. When running a business, it’s hard trying to please everyone so you’ll be faced with negative reviews. However, don’t be deterred because sometimes you just need to hear what customers are saying to help you make changes later on. The next time someone leaves a negative review, it’s important that you take the time to reply to each one personally.

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You’ll also have people posting positive reviews, so take the time to answer and interact with them too.

Your Purpose

One of the easiest ways to hurt your reputation is by NOT doing what you say you’ll do. If you have a product site, then make sure you ship out the product when purchased by a customer. If you promise to post the best content on the web, then make sure your content is the best online. Not following the game plan is a sure way to lose customers and hurt your overall reputation. Afterwards, people will leave poor reviews on other websites about your brand and products.

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Networking

One way to positively build your reputation is by connecting with others in your industry. A lot of people don’t like doing this because they feel they are then connecting with their competition. However, some of your competitors have been around for years building their customer base. They know what’s working in your niche, so can provide valuable insight on products, content marketing, and how to engage your audience. Use this opportunity to pick the mind of your competitors and learn as much as possible. Learning from them will help you avoid common mistakes that would otherwise cost you both time and money.

Final Thoughts

85% of the world’s population has access to the internet and they are using it to find out more about companies, products, and/or services. To improve your chances of online success, and to outshine your competition, you need to make sure your online reputation stays intact.[2] Above, I’ve outlined awesome ways to improve your reputation quickly so start to implement them now.

Featured photo credit: inc.com via inc.com

Reference

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Rizvan Ullah

Online Blogger

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Last Updated on January 21, 2020

What Is Creativity? We All Have It, and Need It

What Is Creativity? We All Have It, and Need It

Do you think of yourself as a creative person? Do you play the drums or do watercolor paintings? Perhaps compose songs or direct plays? Can you even relate to any of these so called ‘creative’ experiences? Growing up, did you ever have that ‘artistic’ sibling or friend who excelled in drawing, playing instruments or literature? And you maybe wondered why you can’t even compose a birthday card greeting–or that drawing stick figures is the furthest you’ll ever get to drawing a family portrait. Many people have this common assumption that creativity is an inborn talent; only a special group of people are inherently creative, and everyone else just unfortunately does not have that special ability. You either have that creative flair or instinct, or you don’t. But, this is far from the truth! So what is creativity?

Can I Be Creative?

The fact is, that everyone has an innate creative ability. Despite what most people may think, creativity is a skill that everyone can learn and hone on. It’s a skill with huge leverage that allows you to generate enormous amounts of value from relatively little input. How is that so? You’ll have to start by expanding your definition of creativity. Ironically, you have to be creative and ‘think out of the box’ with the definition! Creativity at its heart, is being able to see things in a way that others cannot. It’s a skill that helps you find new perspectives to create new possibilities and solutions to different problems. So, if you encounter different challenges and problems that need solving on a regular basis, then creativity is an invaluable skill to have.Let’s say, for example, that you work in sales. Having creativity will help you to look for new ways to approach and reach out to potential customers. Or perhaps you’re a teacher. In this role you have to constantly look for new ways to deliver your message and educate your students.

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How Creativity Works

Let me break another misconception about creativity, which is that it’s only used to create completely “new” or “original” things. Again, this is far from the truth. Because nothing is ever completely new or original. Everything, including works of art, doesn’t come from nothing. Everything derives from some sort of inspiration. That means that creativity works by connecting things together in order to derive new meaning or value.From this perspective, you can see a lot of creativity in action. In technology, Apple combines traditional computers with design and aesthetics to create new ways to use digital products. In music, a musician may be inspired by various styles of music, instruments and rhythms to create an entirely new type of song. All of these examples are about connecting different ideas, finding common ground amongst the differences, and creating a completely new idea out of them.

What Really Is Creativity?

Creativity Needs an Intention

Another misconception about the creative process is that you can just be in a general “creative” state. Real creativity isn’t about coming up with “eureka!” moments for random ideas. Instead, to be truly creative, you need to have a direction. You have to ask yourself this question: “What problem am I trying to solve?” Only by knowing the answer to this question can you start flexing your creativity muscles. Often times, the idea of creativity is associated with the ‘Right’ brain, with intuition and imagination. Hence a lot of focus is placed on the ‘Right’ brain when it comes to creativity. But, to get the most out of creativity, you need to utilize both sides of your brain–Right and Left–which means using the analytical and logical part of your brain, too. This may sound surprising to you, but creativity has a lot to do with problem solving. And, problem solving inherently involves logic and analysis. So instead of throwing out the ‘Left’ brain, full creativity needs them to work in unison. For example, when you’re looking for new ideas, your ‘Left’ brain will guide you to a place of focus, which is based on your objective behind the ideas you’re searching for. The ‘Right’ brain then guides you to gather and explore based on your current focus. And when you decide to try out these new ideas, your ‘Right’ brain will give you novel solutions outside of the ones you already know. Your ‘Left’ brain then helps you evaluate and tune the solutions to work better in practice. So, logic and creativity actually work hand in hand, and not one at the expense of the other.

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Creativity Is a Skill

At the end of the day, creativity is a skill. It’s not some innate or natural born talent that some have over others. What this means is that creativity and innovation can be practiced and improved upon systematically.A skill can be learned and practiced by applying your strongest learning styles. Want to know what your learning style is? Try this test. A skill can be measured and improved through a Feedback Loop, and can be continuously upgraded over time by regular practice. Through regular practice, your creativity goes through different stages of proficiency. This means that you can become more and more creative! If you never thought that creativity was relevant to you, or that you don’t have a knack for being creative… think again! You can use creativity in any aspect of your life. In fact you should use it, as it will allow you to to break through your usual loop, get you out of your comfort zone, and inspire you to grow and try new things. Creativity will definitely give you an edge when you’re trying to solve a problem or come up with new solutions.

Start Connecting the Dots

Excited to start honing your creativity? Here at Lifehack, we’ve got a wealth of knowledge to help you get started. We understand that creativity is a matter of connecting things together in order to derive new meaning or value. So, if you want to learn how to start connecting the dots, check out these tips:

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Featured photo credit: rawpixel via unsplash.com

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