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4 Effective Ways to Improve Your Online Reputation For A Better Business

4 Effective Ways to Improve Your Online Reputation For A Better Business

The power of your online reputation can be used to build credibility, increase brand awareness, and increase sales. However, many people struggle to build a solid online reputation for their website and personal profile because they don’t know what elements truly matter. For example, the introduction of social media has allowed websites to build trust very quickly, especially when they have 10,000+ followers. There are many others things you can do to build your online reputation, that’s just one of them.

I believe your online reputation plays an even more important role nowadays because it’s part of the Google ranking algorithm. Google looks for specific call signs, like how much engagement your content is getting or links to your website URL. All these add up to form a complete reputation profile, which helps them rank your website.

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Let’s get started and go through some other factors affecting your online reputation:

Social Media

A great way to build your reputation is by setting up social media profiles. Whenever a client or company is trying to find out about you, they’ll always visit your social media profile to find out about products, content, and the others you follow too. Social media has been growing in popularity each year because setting up profiles on Facebook, Twitter, and Instagram are free. You can tap into a huge audience without paying a dime so it’s important you take advantage of these platforms.[1]

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Once you are done creating pages, it’s important you take the time to update them regularly.

Reply to Negative Reviews

A great way to show that you are personally involved with the customer experience is by replying to reviews. When running a business, it’s hard trying to please everyone so you’ll be faced with negative reviews. However, don’t be deterred because sometimes you just need to hear what customers are saying to help you make changes later on. The next time someone leaves a negative review, it’s important that you take the time to reply to each one personally.

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You’ll also have people posting positive reviews, so take the time to answer and interact with them too.

Your Purpose

One of the easiest ways to hurt your reputation is by NOT doing what you say you’ll do. If you have a product site, then make sure you ship out the product when purchased by a customer. If you promise to post the best content on the web, then make sure your content is the best online. Not following the game plan is a sure way to lose customers and hurt your overall reputation. Afterwards, people will leave poor reviews on other websites about your brand and products.

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Networking

One way to positively build your reputation is by connecting with others in your industry. A lot of people don’t like doing this because they feel they are then connecting with their competition. However, some of your competitors have been around for years building their customer base. They know what’s working in your niche, so can provide valuable insight on products, content marketing, and how to engage your audience. Use this opportunity to pick the mind of your competitors and learn as much as possible. Learning from them will help you avoid common mistakes that would otherwise cost you both time and money.

Final Thoughts

85% of the world’s population has access to the internet and they are using it to find out more about companies, products, and/or services. To improve your chances of online success, and to outshine your competition, you need to make sure your online reputation stays intact.[2] Above, I’ve outlined awesome ways to improve your reputation quickly so start to implement them now.

Featured photo credit: inc.com via inc.com

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Rizvan Ullah

Online Blogger

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Last Updated on March 31, 2020

How To Break the Procrastination Cycle

How To Break the Procrastination Cycle

How often do you find yourself procrastinating? Do you wish you could procrastinate less? We all know how debilitating procrastination can make us feel, and it seems to be a challenge we all share. Procrastination is one of the biggest hindrances to moving forward and doing the things that we want to in life.

There are many reasons why you might be procrastinating, and sometimes, it is really difficult to pinpoint why. You might be procrastinating because of something related to the past, present, or future (they are all intertwined), or it could be as simple as biological factors. Whatever the reason, most of us follow a cycle when we procrastinate, from the moment we decide to do something to actually getting it done, or in this case, not getting it done.

The Vicious Procrastination Cycle

For some reason, it helps to understand that we all go through the same thing, even though we often feel like the only person in the world who struggles with this. Do you resonate with the cycle below?

1. Feeling Eager and Energized

This is when you commit to taking a new action or getting something done. You are feeling confident and optimistic that, this time round, you will do it!

2. Apprehension Starts to Come Up

The beginning stages of optimism are starting to fade. There is still time, but you haven’t done anything yet, and you start to feel uneasy. You realize that you actually have to do something to get it done, and that good intentions are not enough.

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3. Still No Action

More time has passed. You still haven’t taken any action and probably have a lot of excuses why. You start to panic a little and wish you had started sooner. Your panic starts to turn into frustration and perhaps even irritability.

4. Flicker of Hope Left

You can still make it; there is a little time left and you ponder how you are going to get it done. The rush you get from leaving your task until the last minute gives you a flicker of hope. There is still time; you can do this!

5. Fading Quickly

Your hope starts to quickly fade as you try desperately to understand why you just can’t do this. You may feel desperate and have thoughts like, “What is wrong with me?” and “Why do I ALWAYS do this?” You feel discouraged, or perhaps angry and resentful at yourself.

6. Vow to Yourself

Once the feeling of anger or disappointment disappears, you most likely swear to yourself that this will never happen again; that this was the last time and next time will be different.

Does this sound like you? Is the next time different? I understand the devastating effect that procrastination has on many lives, and for some, it is a really serious problem. You also have, on the other hand, those who procrastinate but it doesn’t affect them in any way. You know whether it is affecting you or not and whether it undermines your results.

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How to Break the Procrastination Cycle

Unless you break the cycle, you will keep reinforcing it!

To break the cycle, you need to change the sequence of events. Here is my suggestion on how you can effectively break the vicious cycle you are in!

1. Feeling Eager and Energized

This is when you commit to taking a new action or getting something done. You are feeling confident and optimistic that, this time round, you will do it! The first stage is always the same.

2. Plan

Thinking alone will not help; you need to plan your actions. I always put my deadlines one or two days in advance because you know Murphy’s Law! Take into consideration everything that you need to do, how long it will take you, and what you will need to get it done, then plan the individual steps.

3. Resistance

Just because you planned doesn’t mean that this time is guaranteed to be different. You will most likely still feel the resistance so expect this. This stage is key to identifying why you are procrastinating, so when you feel the resistance, try to identify it immediately.

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What is causing you to hesitate in this moment? What do you feel?  Write them down if it helps.

4. Confront Those Feelings

Once you have identified what could possibly be holding you back, for example, fear of failure, lack of motivation, etc. You need to work on lessening the resistance.

Ask yourself, “What do I need to do to move forward? What would make it easier?” If you find that you fear something, overcoming that fear is not something that will happen overnight — keep this in mind.

5. Put Results Before Comfort

You need to keep moving forward and put results before comfort. Take action, even if it is only for 10 minutes. The key is to break the cycle and not reinforce it. You have more control that you think.

6. Repeat

Repeat steps 3-5 until you achieve what you first set out to do.

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Final Thoughts

Change doesn’t happen overnight, and if you have some deeper underlying reasons why you procrastinate, it may take longer to finally break the cycle.

If procrastination is holding you back in life, it is better to deal with it now than to deal with the negative consequences later on. It is not a question of comfort anymore; it is a question of results. What is more important to you?

Learn more about how to stop procrastinating here: What Is Procrastination and How to Stop It (The Complete Guide)

Featured photo credit: Luke Chesser via unsplash.com

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