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If You Learn This 10-20-30 Rule, Every Presentation You Give Will Be Excellent

If You Learn This 10-20-30 Rule, Every Presentation You Give Will Be Excellent

Very few of us enjoy creating presentations. It requires hours of uncertain work poring over slide after slide, hoping to get our message across. The greatest fear is watching our audience grow bored, frustrated, or occasionally even asleep. The same energy we had when we explained our great idea to our best friend last night never quite seems to make it across when we are presenting to a room of acquaintances or strangers. After everything is said and done, hours of preparation are wasted as our audience stands up and leaves after our presentation, presumably with no one having gained any special insight or motivation.

However, there is a way to change all that. There is a rock-solid method for creating presentations that will cut right to the heart of your subject matter, engaging your audience and provoking feedback and interest for days to come.

The 10-20-30 Presentation Method

The 10-20-30 rule was proposed by Guy Kawasaki [1]. And it is simple like this:

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Your Presentation Should

  • Be no more than 10 pages in length,
  • Require no more than 20 minutes to deliver,
  • And have no font size less than 30pt on any slide page.

Seems simple enough, right? But when you break it down into its individual components, the genius behind the system becomes clear.

10 Pages, No More

Our natural tendency is to throw out every bit of information we might have on the subject we are presenting on, hoping that some part of it might resonate with our audience.

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This is a mistake, according to Chris Anderson of Harvard Business Review. His said most presentations fail specifically because of length:

“The biggest problem I see in first drafts of presentations is that they try to cover too much ground.” [2]

Instead, you should try to focus on one specific topic. Start with an introduction, support your focused topic with maybe 3 or 4 slides, add in a story that will illustrate a real-world application of your point, and close with a call to action.

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The 20-Minute Marathon

In 1996, Professors Joan Middendorf and Alan Kalish of the University of Indiana produced a paper studying college students attending lectures.[3]

They made two interesting discoveries. First, adults seem to be able to only pay attention during a lecture for 15 to 20 minutes at a time. Secondly, during a 50-minute class period, students did not retain the information imparted to them most recently. They had better retention of the concepts and facts presented during the first 20 minutes of the lecture.

So make sure your presentation would not exceed 20 minutes! Otherwise no one would be really listening after the 20 minutes.

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30 Points to Success

Since we, as humans, respond so well to visual stimuli, one of the best ways to do that is to use large, easy-to-read text on your slides. So make sure the font size you’re using is at least 30.

Instead of endless lines of text, use a few words in a large, easy-to-read font supported by visual aids such as graphs, illustrations, and even photos that support the topic of your presentation.

The Perfect Presentation Is In Your Hands!

Using the 10/20/30 rule will give you complete control over your subject and your audience. The ability to engage your audience while they are still awake and interested is not to be underestimated. Your audience members will be talking about your presentation for days to come. Use this simple rule, and watch your engagement and feedback skyrocket!

Featured image credit: Gregor CresnarFreepik and Madebyoliver

Reference

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Jeremy C. Schofield

Independent Writer

If You Learn This 10-20-30 Rule, Every Presentation You Give Will Be Excellent

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Last Updated on January 15, 2019

How to Talk to Strangers Without Feeling Awkward

How to Talk to Strangers Without Feeling Awkward

Many of us feel awkward talking to strangers. I’m a very outgoing person, even though I sometimes feel uncomfortable walking up to someone and asking a question or starting a conversation. I consider myself pretty high up on the extrovert meter. So what is it that makes us pause and become worried or anxious about talking to people we don’t know?

In this article, we will discuss why we feel this way as well as some tips on how to talk to strangers without feeling awkward.

Step right up, don’t be shy!

Why We Feel Awkward Talking to Strangers

The next time you feel uncomfortable talking to a stranger, tell yourself that’s completely normal. There are numerous reasons why it’s actually natural to feel awkward talking to strangers:

Our Stress Levels Rise Around Strangers

Numerous studies have show that our levels of cortisol go up when we are around strangers.[1] Cortisol is the hormone inside of us which produces stress responses.[2]
So there you go, right off the bat you can see part of your standard response to strangers is due to a chemical reaction!

A very interesting by product of increased cortisol is that it makes us less empathetic. More than likely this can be traced to our evolution. The increase in the cortisol and the corresponding decrease in empathy makes us want to stay away from strangers. We are biologically wired to feel concern around strangers.

Evolution Taught Us to Be Wary

Evolution has also taught us to be wary of strangers in general. Humans as a whole have spent a large chunk of their history banded together in small protective groups. We did this in order to help protect each other and maximize resources.

When you think about it in this context, outsiders to our small groups or strangers are considered potential threats. Fear of strangers is common across almost all human cultures.

Culturally Conditioned

We can also thank our society for helping us feel uncomfortable and sometimes afraid of strangers. The term “stranger danger” is something most of us can relate to either growing up or raising kids. Or both.

I remember hearing this from my parents, mostly about not getting in someone’s car I didn’t know. And as the father of 2 teenage girls, you can be sure I’ve talked to them about this very concept more times that they want to hear.

The thought that strangers can be dangerous is built into us as it is. Toss in the amplification of the media on strangers doing things such as kidnapping kids and it takes it to an even higher level.

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Now that we’ve reviewed some of the reasons why we are nervous, let’s look at why you should talk to strangers more.

Benefits of Getting over the Awkwardness

Let’s take a quick look at some of the advantages of how to talk to strangers without feeling awkward. These are some high level benefits of talking to strangers.

1. Broadens Your Network

After you talk to someone, you didn’t know previously they become someone you know at least a little bit. This alone helps broaden your network of people you know. This is helpful in many ways whether it is work related or socially related.

2. Improves Your Communication Skills

I am a huge proponent of the value of solid communication skills and have written about it often. The more you talk to people, especially people you don’t know, the better your communication skills become.

Interacting with a wider variety of people will bring the added benefit of improving your communication skills.

3. Continually Learning

So many of us don’t actively seek to learn new things. This is one of the primary keys to staying engaged in life and our own personal self fulfillment.

Almost every time I speak to someone I didn’t know previously, I’ve learned something new. When we speak to strangers, it pushes us out of our comfort zones and we tend to learn new things.

4. Increases Self Confidence

Every time we learn to do something we were previously anxious about, we feel better about ourselves.

Forcing ourselves to talk to strangers will lead to increased self confidence. As we get more and more comfortable doing something that previously made us feel awkward, our self confidence will go up and up.

So, how to talk to strangers to reap these benefits?

How to Talk to Strangers

Here are some tips to on how to talk to strangers without feeling awkward.

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1. Say Hello

Putting “say hello” first may seem a bit obvious but let’s take a deeper look. Much of the social awkwardness when speaking to strangers is simply breaking the ice. The first words that will engage someone.

Most people will respond when someone says hello or hi to them. And those that don’t, you probably don’t want to talk to anyway.

Practice being the person that opens the door to a conversation. Say hello.

2. Ask About Them

Something that I have noticed over the years is that people love to talk about themselves. Even fairly private people tend to open up when asked about events in their lives.

You can ask leading questions that get people to talk about themselves and recent events. Things like recent movies watched or the summer vacation are great to get someone talking.

As a father, I also know that people love to talk about their kids. Asking about kids is a fairly easy topic to bring up and in general, most people will expound upon all the great things their kids do or are involved with.

3. Just Do It

One of the biggest reasons we don’t do things we want to or know we should is because we overthink it. Quit thinking about it so much and just do it.

When you give yourself the time to analyze every little angle about a situation, you also give plenty of time to talk yourself out of it. You’ll wind up thinking what if this happens or what if that happens.

Try to force yourself to jump right in without thinking about it too much. Whenever I have done this, I always feel great about it afterwards, no matter how it turned out.

4. Don’t Take It Personal

One of the greatest lessons in life I ever learned was don’t take anything personally. We all go through life with our own sets of experiences and see things through our own lens. The way people react to different situations has almost nothing to do with us. It has to do with previous experiences and the way people feel about things other than us.

When someone’s reaction isn’t what you’d hoped or expected, chances are it has nothing to do with you. Remember that and keep it in context.

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5. Get a Chuckle If Possible

I used the word chuckle purposely because it makes me laugh. In my opinion, it’s one of those funny words. We all like to laugh because it makes us feel good. And when someone makes us laugh, we typically remember those people in a positive light.

One of the best ways to make a conversation easy and free flowing is to get some laughter going. It doesn’t mean you have to be the master joke teller or anything. See if you can work in a way to make the person you are talking to get a smile or some laughter in. In fact, laughing at yourself maybe a nice try.

6. Detach

A great feeling is when you don’t mind which way something turns out, that you will be fine no matter what happens. Kind of like when I watch my two favorite football teams play against each other. I don’t really care who wins, I just want a fun game.

Treat talking to strangers the same way. You don’t really care how the conversation goes because you are detaching from the outcome. Make it a fun time with yourself and if the conversation goes well, awesome! If not then no big deal, move on.

7. Share Your Stories

Well, all like to feel connected to other people. And many times we wind up hanging out with people that we have things in common with. No surprise here.

To help with how to talk to strangers without feeling awkward, tell stories that have commonalities with the person you are talking to. Kids are an easy one. I have a daughter who was a competitive cheerleader and now plays club volleyball. I have instant connection and stories with strangers I speak with who have kids that play sports. It’s easy to relate to.

So when you are speaking to a stranger and you have a story or mutual connection point, bring it up.

8. Give a Compliment

Almost everyone likes hearing a compliment, whether they admit to it or not. As a general rule, we don’t give out enough compliments. It’s amazing how one small remark someone tosses your way about how good you look can literally make your entire day.

When you are speaking with someone you don’t know, see if you can work a compliment in. Nothing creepy here. Not a good idea to tell someone you just met that they are the prettiest or handsomest person you ever met. However, if you can share how you like their tattoo or shoes or something like that, it will help put the conversation into an easy going, smiling place.

9. Relax Your Body Language

If you go into a situation all worried and nervous, it shows on your body. Your shoulders are tensed up, there’s a look of consternation on your face, things like that.

When you engage a stranger in conversation, make it a point to relax your body language. Take a deep breath before you engage the person, let your body relax, and put a smile on your face. This will help relax you and it has the added benefit of putting the other person more at ease.

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If they see that you are relaxed, it helps them relax. Plus having open, engaging body language is very conducive to inviting someone to open up into a conversation with you.

10. Practice, Practice, Practice

Like everything else in life, talking to strangers gets easier with practice. The more you do it, the easier it becomes.

Make it a point to talk to several strangers each week and it will definitely help you relax as you do it more and more.

After a while, it will become something you don’t even think about, you just do it. And that takes all of the awkwardness out of being in these type situations.

The Bottom Line

As we have seen, it is perfectly natural to feel awkward talking to strangers. We are biologically built that way and we have our own society constantly warning us how dangerous it is. It’s no wonder we feel awkward talking to strangers!

There are numerous benefits to learning to be more comfortable talking to strangers. See if you can employ some of the techniques mentioned to learn how to talk to strangers without feeling awkward.

Once you start practicing speaking with strangers more often and utilizing some of the tips, you will become more comfortable doing so. This in turn will lead to a learned new skill and increased self confidence.

Remember, everyone you know was a stranger at one time. Now get out there and make some new friends.

More Resources About Strengthening Communication Skills

Featured photo credit: Priscilla Du Preez via unsplash.com

Reference

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