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7 Tips to Improve Search Engine Visibility with Content Marketing

7 Tips to Improve Search Engine Visibility with Content Marketing

Search Engine Optimization (SEO) is an essential part of a successful business. If you have better SEO, then you will be able to reach a wider audience and get more customers. SEO is always evolving, and it is important that you keep up with any new changes that are introduced so that you can make sure that your content has better visibility.

Content the is most important thing for improving the SEO. If your content is relevant and of high quality, then you will have better visibility.

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Here are some useful tips to cater the need of improving the search engine visibility of the content shared by the business.

1. Be ready to embrace new SEO mindsets

For successfully improving the visibility, it is important to make sure that you are always ready to welcome any changes that are introduced in the metrics and algorithms. The ranking of the content is determined by the metrics and algorithms, so it is important to make sure that you fulfill its requirements. Make sure that your content marketing strategies cover all the changes introduced. It will help in effective SEO copywriting, determining keywords, and other important factors. Try to move your focus from old SEO mindsets and welcome the changes.

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2. Pay attention to what users want

Search engines focus on making sure that you are able to satisfy the intent of users, and change their strategies to do so. If you want to make sure that you attract more audience, then you have to offer them content that they are interested in; it will make it easier for users to make sure that they can easily search for the content that they want. You have to change your marketing strategy accordingly to get better visibility.

3. Create appropriate buzz around the content

Proper buzz around the content is essential for making sure that you improve the visibility of the content. There are a number of marketing tools and strategies that will help in making sure that your content is visible. Make sure that you explore all creative options for enhancing visibility, and that you focus on engaging the audience – engaging the audience will help in building trust among the audience. Focusing on engaging content will lead to more likes and shares.

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4. Invest in creating appealing linkable assets

It is the content that people share or link with others of their own accord. The content that can easily be turned into linkable assets is the informational and educational content. Adding visual elements in the content is also effective for enhancing the SEO visibility. Visual elements in the content are also effective in turning the content into a linkable asset.

5. Utilize social media and content marketing

Social media is a good platform for sharing your content with an audience that is interested in your content, and allows you to interact with people who want to read your content. Social media is helpful in increasing the conversion rates, and it offers more exposure to the brand. With social media, you will find it easy to reach potential clientele.

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6. Make use of the right tools

You can easily improve the SEO visibility and manage online presence and reputation by keeping an eye on the mentions of brand, services, and products. Monitoring is a time-consuming activity, and if you are not fully prepared to deal with it then you will find it overwhelming. The good news is that there are countless tools that can help in making it easier to monitor links and brand mentions. You can choose free tools or paid ones to help you in content marketing. A few well-known and reliable tools that you can use are Google alerts, social mention, and cognitive SEO.

7. Follow the best SEO news providers

If you want to improve content marketing, then it is essential to stay informed about the latest news about SEO. Having the latest information can be critical for enhancing SEO visibility. You can stay informed by following SEO news provider websites such as SEOChat, SearchEngineJournal, and SEOBook.

Featured photo credit: TheLifeTech via thelifetech.com

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Kevin Jones

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Last Updated on June 19, 2019

8 Life-Changing Skills You Can Learn in Less Than 6 Months

8 Life-Changing Skills You Can Learn in Less Than 6 Months

Everyone has the ability to learn a life-changing skill not just this year, but in the next 6 months.

By life-changing, I mean something that can have a positive impact in your life moving forward, even if it’s something you can’t envision today. Certain skills we can immediately reap the benefits of, while others will be life-changing when we least expect it.

In this article, we’ll share 8 life-changing skills you can learn in 6 months, where you can learn them, and how you can get started today.

1. Speed reading

Bill Gates has been known to state that if he had one superpower, it would be the ability to read faster. What Bill and the rest of the mega-successful understand is that knowledge is power. The ability to process information faster from books, articles, and reports is what will help us learn faster, and therefore improve each aspect of our life faster as well.

Where you can start learning: Speed reading courses are becoming more popular, as more people realize how important it is with the limited time we have. You can check out free courses like Read Speeder or you can start learning how to use Spritzlet, which allows you to speed read articles online with a browser extension.

2. Public speaking

Research shows that people fear public speaking more than death itself. There’s something terrifying about being in front of dozens or hundreds of people, and exposing yourself completely. It’s when you’re most vulnerable, but learning how to public speak is a life-changer.

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Warren Buffett has given advice to recent graduates that the number one skill you can have to succeed is public speaking skills. Everything from communication, confidence, and sales is developed when you develop your public speaking skills.

Where you can start learning: Luckily, there are great communities out there like Toastmasters that organize local meetups all around the world. You’ll find amazing public speakers that are looking to get to the next level to beginners that are just getting started. Check out Toastmasters’ website here.

3. Spanish

As the third most spoken language in the world, the ability to speak Spanish will allow you to reach over 500M people around the world. No matter where you live, knowing how to speak Spanish is becoming increasingly more important, with the Hispanic population and economy spreading quickly worldwide. If you’re living in the US, this is even more important, with over 30% of the population being Hispanic.

Spanish is also on this list, because it’s one of the easiest languages to learn. Sure, Mandarin is an important language to learn, but it’s an incredibly difficult one to learn. If we were to measure the level of importance and the time to learn for all the languages available, Spanish would make it to the top of the list.

One of the biggest reasons why people never reach fluency in any foreign language is: using the wrong method, and lack of time.

It turns out that humans retain only 5% of what we learn from lectures, 20% of what we learn from apps (visual cues), and 90% of what we learn from immediate immersion. Yet, how do 90% of learn a new foreign language? Language schools (lectures), books, Duolingo (apps), etc that don’t provide the real-life immersion required for our brains to learn faster.

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Where to get started: If you want the most effective way to learn a language, learning from real-life interactions is the best way to do it. There are great websites like Rype, which offers Spanish coaching for busy people, solving the issue of lack of time and bringing real-life immersion to your screen. With Rype, you can book as many lessons as you want, at any time of the day, any day of the week, allowing you to fit it into your schedule, no matter how busy you are.

4. Accounting

If you’re looking to get into business, accounting is one of the core fundamentals you’ll need to succeed. While you don’t need to be an expert, you definitely should understand the basics.

This skill can also be used to manage your personal finances, to meet your financial goals, and having more control over your life.

Where to get started learning: If you didn’t learn accounting in school, no worries. You can either teach yourself using books, or check out free accounting courses online.

5. Microsoft Excel

Most people reading this probably have a basic understanding of Microsoft Excel Spreadsheet. While this is a good start, there are so many powerful functionalities that are hidden, which could make your life a lot easier.

Excel is also a great asset to have whenever you’re looking for a job, as many corporations rely on Excel to organize and manage multiple parts of the business.

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Where to get started learning: With the popularity of Excel, you can find tons of free resources and videos online to learn. Check out Excel Exposure, Lynda, and Excel with Business.

6. Blogging/Vlogging

Blogging is a powerful tool if you want to spread your ideas, build your brand, or grow your business. Since it was introduced, blogging has taken on a life of its own, and today there are ~2M blog posts being written on a daily basis.

Where to get started learning: Anyone can start blogging today. All you need is a content-management system like WordPress, which is completely free. Personally, I think the best way to start learning how to blog is to just start writing. There are techniques you can learn on how to promote your blog, but the best way to grow your blog is to write great content.

7. Weight training

Yes, weight training is a skill. It’s not as advanced as learning how to code, nor will it take as long as learning a new language, if you just want to learn the basics.

We’re not promising that you’ll get a body like Arnold Schwarzenegger, but you will see much faster results for whatever goal you have, just by understanding how to workout properly. And of course, when you’re dealing with an activity that involves physical strain, you’ll always want to caution yourself.

Where to get started learning: There are amazing body builders that are sharing all of their secrets for free on Youtube. You can check out Bodybuilding.com’s Youtube channel to get started.

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8. Photo and video editing

In the digital world that we live in, from Youtube, Instagram, and Facebook, there is no avoiding photos and videos. In fact, social media has increasingly gone away from text sharing and almost everything to photo and video editing.

Where to get started learning: For photo editing, you can use Photoshop. For video editing, you can use iMovie or Final Cut Pro. Keep in mind, there are dozens of editing software tools for video and photo editing, but what’s more important are your editing skills, not the tool itself.

Check out education websites like CreativeLIVE or Skillshare, where you can learn from experts themselves on how to best use design and software tools.

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