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Anticipated TV Trends in 2017 at the CES

Anticipated TV Trends in 2017 at the CES

The year 2016 was marked by a buying frenzy of high definition (HD) TVs on Black Friday and during the Christmas holiday shopping season. HD televisions saw substantial markdowns in prices and increased consumer adoption of these cutting-edge devices.

In the New Year, the Consumer Electronics Show (CES) will be hosted between Jan. 5 to Jan. 8, where new technologies are unveiled year after year, along with insight regarding how they will impact different industries.

The show will celebrate its 50th anniversary, featuring 600 startups, which is up from 500 the previous year. According to Consumer Reports (CR), five TV trends will be making a buzz at this year’s CES show.

As the analysis from CR confirms, here are the following trends identified:

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  • High Dynamic Range (HDR)
  • Dolby Vision grows in popularity
  • LCD TVs migrate towards OLED
  • Chinese TV brands on the rise
  • LG to expand presence in OLED

When it comes to HDR TVs, this means they include built-in technology that enhances the image to be crisper and brighter. In addition, they improve the contrast between the darker and brighter parts of any scene in a movie or show.

The other word to gain plenty of traction is Dolby Vision. This capability is only offered for two major TV brands: LG and Vizio. In other words, the name Dolby Vision is just HDR. Furthermore, streaming services like Amazon and Netflix offer some Dolby Vision content already.

Another interesting move from LCD TVs is the migration to organic light-emitting diode (OLED). We can expect more companies to continue to implement OLED TV technology to improve performance and the watching experience.

Naturally, China is a manufacturing hub and has two well-known brands competing with the likes of Samsung, LG, and Sony. They are Hisense and TCL and are going to grow their market share in the United States.

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As if OLED hasn’t made huge strides, LG is looking to branch out to the OLED market and go behind the scenes at CES. However, no official confirmation has come out, but it would certainly generate plenty of excitement.

Top 4K TV Brands and Must-Know Tips on How to Buy

Last year’s deals on Black Friday and during the Christmas season saw significant drops in prices in these ultra-high definition screens. Major retailers like Best Buy, Walmart and Target attracted plenty of hungry consumers wanting to purchase 60-inch 4K TVs from distinguished brands like Samsung and Vizio.

If you haven’t purchased or are undecided about a 4K TV, you can still check online or contact a retail store to see what is available in inventory. Chances are you can still acquire a new year’s gift.

Shopping around for one of these high definition (HD) TVs can be intimidating because of all of the jargon and the many stickers on each box that explain the different specs. But top 4K TV brands to consider are, of course, Samsung, Vizio, LG, and Sony.

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In a nutshell, hone in on finding these brands that come with Dolby Vision and OLED. There is absolutely no need to rush the purchase; be sure to have the store representative explain in detail all of the features.

You are not alone to feel overwhelmed about buying a TV. You can arm yourself with knowledge by reading these must-know buying tips from Christmas that will still be useful when purchasing one of the many TVs. They are as follows:

  • Verify that it’s HD
  • Look for HDR 10 or Dolby difference
  • 4K content increasingly available
  • Contemplate a smart TV

With the above criteria, you can now make an informed decision on buying the best HDTV suited for your entertainment needs.

Takeaways and Conclusions

The CES is geared up for quite a presentation and the different startups are going to dazzle fans. Not only will there be great developments concerning the TV watching experience, but it will also feature newer technologies that continue impacting the lives of tech-driven consumers.

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These 4K TVs are going to continue to drop in price. Integrations will increasingly become prevalent and online platforms from mobile to social will make their way onto these high-tech devices.

Featured photo credit: CES 2015 via flickr.com

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Anthony Carranza

Educator, contributing writer and experienced journalist.

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Create an Eye-Catching Logo to Focus Your Brand

Create an Eye-Catching Logo to Focus Your Brand

We live in a world where brands surround us. We recognize companies through their logo designs rather than their service or products. Our philosophy is that if it’s a brand, it means it’s good. Why? Because it’s known and recognized by all. Youngsters prefer to wear Nike or Reebok footwear, even if there are the same designs in local companies, just because they will be easily recognized as branded by their friends and family.

A logo is a statement of a business or a company and a sign of individuality, which distinguishes one brand from another. Even a child would recognize the M of the McDonalds, even from far away. The people use the logo to associate with the brand or the company. Creating and setting up a business is easy, but making it a brand is difficult. To make your business a brand, the most important thing is to create an eye-catching logo design.

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One must think that how difficult would it be to create a catchy logo? It is a major task.

There is a lot of work that goes into the making of the perfect logo, which is a recognizing factor for people. Here are some of the tips that will help you in creating a logo design that will make your business a brand.

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Gauge the Market

Study your business or company and see the competitor company’s logo designs. Know the business in and out and write down all the important points and use them to create a related logo design.

Research

Conduct research about the client and customers and the target market. What is the business about? If the products cater to children then create a colorful and lively logo, while if it is for corporate parties, then create a formal and attractive logo.

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Link It

Whatever logo you design, keep in mind that it should relate to the company and the nature of business. The logo is used to recognize the brand, so it should have connections with the company’s history and future.

Use Resources

There are some applications available for you to download and create a perfect logo. You can use the variety of samples and tweak it a bit to your liking by changing the colors or font.

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Font and Colors

Always make sure to use bold and striking colors. Study the color therapy and what affect each color has on the onlookers. Choose bright colors for an attractive and appealing logo design. Use creative fonts so that it instantly hooks up the customers.

Customize

Learn Photoshop, Adobe, and Illustrator for that eye-catching logo design. Create a customized logo design with abstracts and images, or choose a picture. You can also make use of solid shapes or go with a flow and retro design. A tagline or your company name or your name initials can also be a logo design. Just incorporate it in a unique way, so it stands out from the others.

The logo is a signature of your brand; it is one of the company’s most valuable assets. A well-designed logo is the one that exposes your business and communicates your message to the public.  Designing an eye-catching logo is not that simple as it sounds; it demands a lot of creative imagination and out of box thinking.  Whatever logo you design, ask your friends and family to view and ask them their suggestions and change and set it accordingly, as they represent the public. A well-designed logo should represent the true and perfect image of a company to the people. Make sure your logo design represents your brand and has striking effects.

Featured photo credit: Yuanbin Du via unsplash.com

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