Matchmaking has become a career for many, and the business side of matchmaking is quite interesting; it is an established art where you set up people or friends to meet other people to create and build relationships. Matchmakers help connect people based on their interests, relationship preferences, and whether you would like a short term or a long term relationship. This can be challenging and exciting, as well as a profitable way to help others.
According to Forbes, there are more than 1,300 matchmakers in the U.S., with revenues over $230 million per year. It is a quickly emerging market, gaining high levels of interest; and, a matchmaking business can easily be run from home, or even from your office on a part-time basis.
If you want to make a career in matchmaking, or just want to know more about it, here are some tips for you.
1. Gradually build your business
You can start a matchmaking career by starting a business, or doing it on a part-time basis. However you start, it is always important to start small and gradually build your business. Make sure you learn the tricks of the trade before you begin. The best strategy is to start with friends. Help them first, and determine if you have the necessary skills. If results are successful, then gradually increase the scope of your business.
To make sure you learn the basics, you must make sure you understand how the industry works, what its ethics are, and the rules of keeping client information private. You also need to determine if there are any legal requirements that need to be fulfilled.
2. Learn to understand beauty
The cardinal rule of matchmaking is understanding your client’s preferences. Though individual decisions and preferences differ, physical appearance does play a part in setting a match. It is always critical to discuss the aspect of beauty and how another person perceives it. A deeper understanding of what attracts your client to another person, and how each of us perceives physical attraction is key to carving out a better match.
3. Online matchmaking is a reality
Matchmaking picked up after it was popularized on the internet; over time, many matchmakers have emerged that offer such services online. Online matchmaking can be more discrete, and is always good for people who want to keep their privacy but still find people who attract them.
However, online matchmaking sites are not free. There are matchmaking sites for professionals, millionaires, etc., as they are divided into different niches and individual choices.
4. Online matchmaking courses
There are many online courses and certificates that are being offered for those looking to have a career in matchmaking. A matchmaking career is defined as helping others to find their true love without much stress, which would be reduced due to the involvement of a matchmaker. Online matchmaking institutes help people to build a freelancing or work-from-home career.
5. Don’t build unreasonable expectations
Many people who wish to utilize matchmaking services tend to build large, and sometimes unreasonable, expectations. Often, many people also forget not to build a lot of expectations on the first date. They develop a full list of their wants and expect the other person to have such qualities.
Though it is understandable to want to find someone who has such qualities, it is also important to understand that another person may not have all those qualities. It may do well to remind clients not to dismiss someone just because they don’t fit a checklist.
6. Offer some incentives
To take your business to next level and help your clients, it may be a good idea to offer some incentives. For example, you could offer them an Expedia Coupon to get discounts and deals if they want to go on a vacation together. If your clients get married, you could suggest honeymoon destinations for them, or get them great vacation rentals through Airbnb. You can also arrange other things like fast dating, taxis, hotel bookings, etc., and charge for them.
Above are some simple yet effective tips for anyone who wants to either start a matchmaking business or would simply like to know more about how matchmaking works. It can be a great part-time activity if done properly, and can also earn anyone decent income.
But, make sure you know what you are doing, and be prepared for it.
Featured photo credit: Dating Ireland via intro.ie