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5 Best Video Marketing Platforms to Help Your Digital Marketing Strategy

5 Best Video Marketing Platforms to Help Your Digital Marketing Strategy

Digital marketing is an essential tool for making a business success. Nowadays there are so many platforms that demand the attention of content marketers to create an active online presence. The marketing is evolving over the time and reaching the audience through social media profiles and blogs is not enough anymore. One of the elements becoming an essential part of the strategies is video marketing.

Companies that are opting to share videos on their websites are more likely to attract more audience. The videos allow you to share tons of information in a short time. People are often hesitant to read long blog posts or site content, but they can engage with a video a few minutes long. Several video marketing platforms allow companies to share and advertise their content with the audience to help in build a good client base.

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Here are some of the platforms you can use.

1. YouTube

YouTube is highly responsible for promoting the idea of video marketing. It is without any doubt the most popular and extensive platform for sharing videos. The best aspect of this video hosting service is that it is entirely free. It has so many excellent features to offer. It allows you to share the videos, advertise them and build your brand. An interesting fact about the YouTube is that it is also the second largest search engine in the world which means that people search all kinds of material ranging from music to product demonstration to educational videos. It is an excellent platform that allows you to reach the potential clients. Another unique point about this platform is that it allows you to track the performance of the videos you upload. You can use real YouTube views or Google analytics to know how successful your video marketing is.

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2. Wistia

If you are looking for a platform that is designed specifically for business videos heatmap then Wistia is an excellent choice. It provides complete control over the branding of the videos embedded on the site. You have the power to add share button. You can also integrate marketing tools so that you can collect the emails of the viewers and use them for trigger campaigns. Videos of Wistia have Twitter integration which makes it possible to watch the videos within the tweet. It comes with an analytics package. It has a heatmap for each view which lets you know which parts of the video are most viewed or skipped. The information is helpful in analyzing the video library. There are no display ads, heat maps, and it allows the users to manage their sponsorships and advertisements.

3. Vidyard

It is not a free platform but it offers a fourteen-day trial in which you can explore the whole system before you have to pay. The system is designed for the marketers. The trial period is highly useful as it lets you check all the features that the platform has to offer. It allows you to customize the video player. It also provides thumbnail that is useful in attracting customers. It has excellent features of analytics and integration which help in tracking the performance of the videos. The platform allows you to treat the videos as a marketing strategy.

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4. Sprout Video

It is a well-designed video hosting platform for businesses. It allows you to integrate the videos in marketing content by adding curated playlists, email collection forms and call to action. It also helps in tracking the individual users that are interacting with the content you are uploading. It offers features such as aggregate, heat maps, and data that is individual. It also has an option for privacy settings which allow you to address privacy issue. You can also take a look at the SEO option to make sure the video is ranking higher in the search results.

5. Brightcove

This platform allows the users to use custom video players. The custom players can be added to the websites and social media platforms. It is an excellent platform that also allows the users to live stream. It has fifteen player templates to offer, and each template is available in six languages. It comes with a built-in social sharing. It also provides YouTube sync which is an excellent time-saving feature as it links the videos automatically to YouTube which helps in offering a wider range.

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Featured photo credit: Australian Business Magazine via businessfirstmagazine.com.au

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Kevin Jones

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Last Updated on February 1, 2019

18 Best Time Management Apps and Tools (2019 Updated)

18 Best Time Management Apps and Tools (2019 Updated)

No one can dispute the countless benefits technology has brought us. It’s undoubtedly allowed us to connect, perform, improve and leverage our resources beyond what was once imaginable.

If you’re not taking advantage of one of the hundreds of time management apps and tools out there, you’re definitely missing a trick.

But with so many apps to choose from, how do you know which ones to use? Well, this will depend on your needs, but we’ve put together a list of 18 of the very best time management apps that can help you with the most common time management challenges.

Let’s dive straight into the list…

1. Rescue Time — Use your time wisely

    If you have doubts that you’re using your time sensibly, this app will send you weekly reports to indicate what things are stealing your time. You may be shocked to discover how much time you’re actually wasting.

    Download Rescue Time

    2. Remember The Milk — Keep on top of all your tasks

      If you’re struggling to manage everything you have to do, and you work with many different devices, then this is the app for you. It’s a great free tool which is compatible with your mobile, computer, Gmail, Outlook, etc. It helps you to manage your tasks easily, and reminds you of them – wherever you are.

      Download Remember the Milk

      3. Focus Booster – Boost motivation to complete tasks

        This app is based on the principles of the Pomodoro Technique, and is aimed at individuals who procrastinate and feel overwhelmed by tasks. It’s designed to enhance your focus and remove any anxiety you might have with time pressures.

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        Download Focus Booster

        4. Toggl – Keep track of time spent on projects and tasks

          This is a great alternative to time-sheets, if you need to track how much time you spend on different projects. Effective time management starts with being clear on exactly how much time you actually spend on your projects and tasks, and then through analysis, working out how you can manage them more effectively.

          Download Toggl

          5. Dropbox — Store and send large files easily

            There are many apps that allow you to transfer content from your computer to other devices – but Dropbox is free and easier to use than the others. With the Dropbox app, you can even access and share important files on the go.

            Download Dropbox

            6. Evernote — Keep all your notes in one place

              Evernote is a free productivity tool that allows you to capture all your ideas, thoughts and images in many different ways (e.g., with voice, notes or images).  You can even record your meetings, interviews, speeches and ideas, create lists, add voice or text attachments, and share your files with friends. You can also sync Remember The Milk with Evernote to really optimize your time.

              Download Evernote

              7. Mind42 — Focus on tasks at hand with mind mapping

                Mind mapping is a great productivity technique, and Mind42 is the best free mind mapping app currently available. It helps you to become more organized by focusing your thoughts – thereby gaining clarity on what needs to be done.

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                Download Mind42

                8. SyncBackFree — Back up and sync your files effortlessly

                  This free software allows you to back up, restore and synchronize your files easily. It not only saves you time now – but also in the future. If you have never backed up your files before, you should definitely take a look at this pivotal tool.

                  Download SnycBackFree

                  9. MyLifeOrganized (MLO) — Manage your to-do lists effectively

                    Check this out if you find it difficult to manage all your tasks, to work with your to-do lists, and to organize your goals. This task management system helps you to target what you should be focusing on to reach your objectives. It automatically generates to-do lists, with priority actions for your immediate attention so that you can track your progress methodically.

                    Download MyLifeOrganized (MLO)

                    10. 1Password — Have all your passwords remembered

                      This app allows you to keep all your passwords in one encrypted database, protected by one password. This saves you time when you forget your passwords and need to retrieve them. It also allows you to use various passwords for different accounts so you don’t compromise on security.

                      Download 1Password

                      11. Pocket — Keep your eye on the ball

                        When you’re surfing the web, it’s easy to get distracted by enticing and fascinating websites. Use this tool to save your ‘finds’ to access and read later on at a convenient time which will not impact on your immediate work.

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                        Download Pocket

                        12. [email protected] — Boost your attention span

                          This amazing app combines neuroscience and music to boost your productivity. According to the developers, it’s possible to increase your attention span by up to 400%! Ideal for those who find it difficult to focus while studying, working or reading.

                          Download [email protected]

                          13. Launchy — Interact with your computer in a smart way

                            This small and simple tool allows you to launch your documents, project files, folders, and bookmarks with just a few keystrokes. This makes life so much easier as you don’t need to go through the start menu to access what you want.

                            Download Launchy

                            14. Forest — Boost your focus by growing a forest

                              This unique and fun app helps you stay focused and on-track. The concept is simple: whenever you want to focus, plant a virtual tree. If you stay focused, the tree will grow. If you lose focus, the tree will die. As the app’s name implies, you can grow multiple trees to create a virtual forest!

                              Download Forest

                              15. Trello — Track your projects in a highly visual way

                                This is a hugely popular app that you may already be familiar with. It works by allowing you to create cards for tasks that you need to complete. Each card moves across the Trello board (which is typically broken into columns such as To Do, In Progress, and Completed) as your start, work on and complete the associated task.

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                                Download Trello

                                16. Wunderlist — Digitalize your to-do lists

                                  Purchased by Microsoft in 2015, Wunderlist is an easy to use, feature-packed to-do list app. From planning a holiday, to sharing a shopping list with a partner, or managing multiple work projects, Wunderlist will keep you on top of all your tasks.

                                  Download Wunderlist

                                  17. TimeTree — Have a shared calendar with your family

                                    This app allows families or teams to share multiple calendars and appointments. So, whether you’re planning a party, or run a local sports team, Time Tree can keep everyone up-to-date with all current and upcoming activities and events.

                                    Download Time Tree

                                    18. Todoist — Capture and order all your tasks and activities easily

                                      Todoist is close to being the ultimate digital to-do list. It’s available via browsers and apps, and lets you schedule all your tasks and activities. Each item can be flagged for priority as well as given a due date. There is also a neat option to add notes to any of your tasks.

                                      Download Todoist

                                      The above list covers what we consider to be the very best time management apps and tools. And the good news is – that many of them are completely free of charge! So, what are you waiting for? Select the ones that will be the most valuable to you – and begin boosting your productivity now!

                                      Oh, and one more thing… Take a look at a couple of our other articles that will help further streamline your time management:

                                      40 Top Productivity Apps for iPhone and 20 Quick Tips For Better Time Management

                                      More Recommended Productivity Experts on Lifehack

                                      • Leon Ho — The Founder and CEO of Lifehack, which he share productivity hacks to make life easier
                                      • Carl Pullein — A renowned productivity and time management coach
                                      • Mark Pettit — A Business Coach for ambitious entrepreneurs who want to achieve more by working less

                                      Featured photo credit: Unsplash via unsplash.com

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