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5 Best Video Marketing Platforms to Help Your Digital Marketing Strategy

5 Best Video Marketing Platforms to Help Your Digital Marketing Strategy

Digital marketing is an essential tool for making a business success. Nowadays there are so many platforms that demand the attention of content marketers to create an active online presence. The marketing is evolving over the time and reaching the audience through social media profiles and blogs is not enough anymore. One of the elements becoming an essential part of the strategies is video marketing.

Companies that are opting to share videos on their websites are more likely to attract more audience. The videos allow you to share tons of information in a short time. People are often hesitant to read long blog posts or site content, but they can engage with a video a few minutes long. Several video marketing platforms allow companies to share and advertise their content with the audience to help in build a good client base.

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Here are some of the platforms you can use.

1. YouTube

YouTube is highly responsible for promoting the idea of video marketing. It is without any doubt the most popular and extensive platform for sharing videos. The best aspect of this video hosting service is that it is entirely free. It has so many excellent features to offer. It allows you to share the videos, advertise them and build your brand. An interesting fact about the YouTube is that it is also the second largest search engine in the world which means that people search all kinds of material ranging from music to product demonstration to educational videos. It is an excellent platform that allows you to reach the potential clients. Another unique point about this platform is that it allows you to track the performance of the videos you upload. You can use real YouTube views or Google analytics to know how successful your video marketing is.

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2. Wistia

If you are looking for a platform that is designed specifically for business videos heatmap then Wistia is an excellent choice. It provides complete control over the branding of the videos embedded on the site. You have the power to add share button. You can also integrate marketing tools so that you can collect the emails of the viewers and use them for trigger campaigns. Videos of Wistia have Twitter integration which makes it possible to watch the videos within the tweet. It comes with an analytics package. It has a heatmap for each view which lets you know which parts of the video are most viewed or skipped. The information is helpful in analyzing the video library. There are no display ads, heat maps, and it allows the users to manage their sponsorships and advertisements.

3. Vidyard

It is not a free platform but it offers a fourteen-day trial in which you can explore the whole system before you have to pay. The system is designed for the marketers. The trial period is highly useful as it lets you check all the features that the platform has to offer. It allows you to customize the video player. It also provides thumbnail that is useful in attracting customers. It has excellent features of analytics and integration which help in tracking the performance of the videos. The platform allows you to treat the videos as a marketing strategy.

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4. Sprout Video

It is a well-designed video hosting platform for businesses. It allows you to integrate the videos in marketing content by adding curated playlists, email collection forms and call to action. It also helps in tracking the individual users that are interacting with the content you are uploading. It offers features such as aggregate, heat maps, and data that is individual. It also has an option for privacy settings which allow you to address privacy issue. You can also take a look at the SEO option to make sure the video is ranking higher in the search results.

5. Brightcove

This platform allows the users to use custom video players. The custom players can be added to the websites and social media platforms. It is an excellent platform that also allows the users to live stream. It has fifteen player templates to offer, and each template is available in six languages. It comes with a built-in social sharing. It also provides YouTube sync which is an excellent time-saving feature as it links the videos automatically to YouTube which helps in offering a wider range.

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Featured photo credit: Australian Business Magazine via businessfirstmagazine.com.au

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Kevin Jones

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Last Updated on September 25, 2019

7 Best Project Management Apps to Boost Productivity

7 Best Project Management Apps to Boost Productivity

Project management doesn’t need to be a complicated thing, not if you have apps that make things a whole lot simpler. When you have project management apps, you can take care of your team, tasks and deadlines, without even being in the office. You don’t even have to spend a lot of money to get most of the apps you might need.

Here are the 7 best project management apps to super boost your team’s productivity:

1. Basecamp

    It’s probably the most well-known project management app out there. It allows you to organize projects that act as a central location for everything and contains such things as to-do lists, notes, events, files, and much more.

    It is user-friendly, and has a free 30-day trial period. After that, the plan is $99 per month.

    Find out more about Basecamp here.

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    2. Asana

      If you are looking for something that is not difficult to use, check out Asana. This is a great task management app that can be used for managing projects as well.

      In a nutshell, Asana helps you create and share task lists with your team. The app is simple but smart enough and has got a lot of integrations. Teams with up to 15 members can use Asana for free. Teams with 15 members and up can choose plans that range from $10.99 per month.

      Find out more about Asana here.

      3. Casual

        This is a unique app that offers a different way of doing things. On Casual, you plan your tasks just by drawing them as a flowchart. The neat thing is that Casual helps you visualize and track dependencies between tasks.

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        This app is incredibly intuitive and works great for personal projects, as well as for organizing projects for small teams. You can try it for free, and if you don’t like it, there is no obligation to pay for anything.

        Find out more about Casual here.

        4. Trello

          This app is incredibly user-friendly, and is based on Kanban boards. It actually works like a virtual whiteboard with post-it-notes.

          Trello is great for organizing your to-do lists, ideas, and is very easy to use. You can create several boards to use for various projects, and it’s free of cost. Trello is available to iOS and Android users as well.

          Find out more about Trello here.

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          5. OmniPlan

            This is an awesome app for iPhone and iPad users. If you love Gantt charts, this is definitely an app that you can get a lot out of.

            You start out by creating a simple project outline. Then you can use the app to help you through every step of the project until its completion.

            A standard plan for iOS costs just $99.99, and the pro plan is only $199.99.

            Find out more about OmniPlan here.

            6. Podio

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              This is a great app for medium and large-sized teams working on projects. The special point about Podio is that there are additional features such as CRM and social intranet.

              There are four different packages: Free, which is free for up to five employees and five external users; Basic, which is $9 per month per employee; Plus, which is $14 per month per employee, and Premium, which is $24 per month per employee.

              Find out more about Podio here.

              7. Microsoft Project

                This is one of the most commonly-used project management apps. However, it is also one of the most difficult apps to use. It does have a lot of features that are popular with project managers, which is why we have chosen to include in on this list. You can customize reports, track burn rates, and stay on track until projects are complete.

                The basic plan starts with $7 per month, which allows you project team members to collaborate in the cloud, via web browser or mobile.

                Find out more about Microsoft Project here.

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