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5 Factors to Consider When Starting a Website

5 Factors to Consider When Starting a Website

No matter what type of business you have, you’re going to need a website to provide an overview of your services. Even companies that have been around since the 1940’s now have websites so that they can provide their clients with updates, new products, and general company information. Now that social media has changed the way we engage with people, it’s even more important for you to have a website to send visitors directly to your online brand. But, it can be tough creating a website and costs a lot of money if you have no experience.

People get nervous when thinking about the work involved with websites, so they wait months before setting up their online site. People also think they must have coding experience, but you’ll learn that this is untrue. As a matter of fact, website developers are getting out of the business because there is NO money in website development since much of it can be done within minutes using resources like WordPress. Honestly, the only people who are making money designing websites are those who have been around for several years and need to create something customized for a website, i.e. a tool, advanced portal, or even a community.

If you are starting your own business and want to create an online brand, then consider these important factors before getting started:

Your Purpose

For you to excel online and benefit from your website, you need to know your purpose. This will give you direction during the creation process and provide you with insight into design, menu options, content, and where you want banners to appear. This doesn’t have to be hard since following your passion will typically provide you with a great starting point. I’m sure you have decided to start a business for a reason, so understanding “why” is very important.

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You can also ask yourself the following questions to help you determine your purpose:

  • What is your passion?
  • What are you trying to achieve?
  • Who is your audience?
  • What are you selling or writing about?
  • Why is this important to you?
  • How will you market your website?

If you do a quick search in Google, you’ll find additional questions that will prove helpful for when you put your site together.

Your Audience

In the first step, I asked you to figure out who your audience is because this will help determine website language and your content. For example, if your audience is in North America, then you know to write content in English and cater services to those living in this region. However, if your audience or customer base is in Europe, then you can switch your focus to those living in that region.

In the end, understanding your audience will help guide the direction of your website in terms of language and content focus. This is even more important when you are selling products focusing on a specific age group or region.

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Keyword

For those of you familiar with SEO (search engine optimization), you know how both on-page and off-page SEO distinguishes your rankings. During the setup process, you should know what keywords you want to place on your pages within the title, meta description, and URL. Having a clear indication of your keywords will not only be good for your page titles, but will also help guide your content writing, future optimization, and link-building.

Navigation

It’s a well-known practice to NOT crowd your navigation (menu) because providing too many options can be confusing to the visitor. During the design process, you should think long and hard about the navigation and how many options you want to provide the visitor. Too many options will push people away from finding the products or services you provide, and too little will push them away from your site decreasing your credibility.

Here is a great starting point for your navigation menu:

  • Home button
  • About Us
  • Contact Us
  • Products
  • Blog

Web Hosting

After you choose your domain, you’ll need a reliable web hosting plan. For those of you not familiar with hosting, here’s a quick definition:

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Web hosting is simply the process of renting out or buying space to house your website on the Internet. Your website and its content have to be served up by a server, which is essentially a computer that connects other web users to your site from anywhere in the world.” – hostingadvice.com

You have so many options, so make sure you do your due diligence in proper research before signing up. From experience, once you are hosting your content, images, and entire website, it will be hard to switch later on. This will require a lot of work and can be very tedious at the same time. Do a quick search on Google for “best web hosting”, and go through the results until you find the right plan for you.

Always start with a beginner plan, which will cost you no more than $3.00-$4.00 per month. Remember, you can always increase the plan later.

Final Thoughts

These days setting up a website can be done within minutes by using WordPress. Many hosting companies are offering WordPress with their plans, and the installation can be done with the click of a mouse button. Simply install the template, add the menus, and start writing content. Head over to YouTube to find awesome tutorials on how to quickly setup WordPress and work with the interface.

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If you still need help getting started, browse on Fiverr, where you’ll find $5.00 WordPress installation gigs being offered to help you get a quality website at a budget-friendly price.

Featured photo credit: Mashable via mashable.com

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Create an Eye-Catching Logo to Focus Your Brand

Create an Eye-Catching Logo to Focus Your Brand

We live in a world where brands surround us. We recognize companies through their logo designs rather than their service or products. Our philosophy is that if it’s a brand, it means it’s good. Why? Because it’s known and recognized by all. Youngsters prefer to wear Nike or Reebok footwear, even if there are the same designs in local companies, just because they will be easily recognized as branded by their friends and family.

A logo is a statement of a business or a company and a sign of individuality, which distinguishes one brand from another. Even a child would recognize the M of the McDonalds, even from far away. The people use the logo to associate with the brand or the company. Creating and setting up a business is easy, but making it a brand is difficult. To make your business a brand, the most important thing is to create an eye-catching logo design.

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One must think that how difficult would it be to create a catchy logo? It is a major task.

There is a lot of work that goes into the making of the perfect logo, which is a recognizing factor for people. Here are some of the tips that will help you in creating a logo design that will make your business a brand.

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Gauge the Market

Study your business or company and see the competitor company’s logo designs. Know the business in and out and write down all the important points and use them to create a related logo design.

Research

Conduct research about the client and customers and the target market. What is the business about? If the products cater to children then create a colorful and lively logo, while if it is for corporate parties, then create a formal and attractive logo.

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Link It

Whatever logo you design, keep in mind that it should relate to the company and the nature of business. The logo is used to recognize the brand, so it should have connections with the company’s history and future.

Use Resources

There are some applications available for you to download and create a perfect logo. You can use the variety of samples and tweak it a bit to your liking by changing the colors or font.

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Font and Colors

Always make sure to use bold and striking colors. Study the color therapy and what affect each color has on the onlookers. Choose bright colors for an attractive and appealing logo design. Use creative fonts so that it instantly hooks up the customers.

Customize

Learn Photoshop, Adobe, and Illustrator for that eye-catching logo design. Create a customized logo design with abstracts and images, or choose a picture. You can also make use of solid shapes or go with a flow and retro design. A tagline or your company name or your name initials can also be a logo design. Just incorporate it in a unique way, so it stands out from the others.

The logo is a signature of your brand; it is one of the company’s most valuable assets. A well-designed logo is the one that exposes your business and communicates your message to the public.  Designing an eye-catching logo is not that simple as it sounds; it demands a lot of creative imagination and out of box thinking.  Whatever logo you design, ask your friends and family to view and ask them their suggestions and change and set it accordingly, as they represent the public. A well-designed logo should represent the true and perfect image of a company to the people. Make sure your logo design represents your brand and has striking effects.

Featured photo credit: Yuanbin Du via unsplash.com

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