If you are a business owner you’ve probably been inundated by phone calls, emails and collateral that stresses the importance of brand visibility. It is the idea that if nobody sees you or your product, they’ll never know they need it.
In fact, over the last few years social media has become a walking billboard for branding experts all proclaiming that they have the answers your business needs in order to increase visibility.
While branding experts may provide clients with endless strategies on how to make their brands more visible, it is the job of the business to effectively execute.
If you are like many business owners you probably have no idea where to start when it comes to increasing your brand visibility.
We live in a world where modern technology is changing on a daily basis and, quite frankly, it can become overwhelming to keep up with all of the latest trends, but do not fret.
There are five tools branding experts alike have agreed upon that are foolproof and are guaranteed to help you as you push to increase your brand visibility online.
Over the last several years blogs have continued to serve as the launching pad for entrepreneurs, businesses and services. It has been a proven method used by top brands in order to increase traffic to their websites and who doesn’t want more traffic?
One of the biggest reoccurring issues with blogging for businesses is that many businesses begin blogging but get lost in the consistency shuffle.
If consistency has become an issue for you there are several tools available that make consistency a lot easier such as CoSchedule and Kapost, which are both designed to help you plan, organize and execute your online content. You will begin to notice that when you become more consistent and intentional with your blogging strategy, your brand and company will flourish online.
2. Social Media
Social Media can either be treacherous or exciting territory for any brand looking to embark on gaining more visibility in the social media space.
Social Media is generally a place for engagement specifically for those looking to connect with their audience on a much deeper and personal level.
Social Media can also be a place for listening if you’re not sure what you need to be talking about.
While social media can be so many things to so many people, it should never be a place where you’re only automating content. Many social media experts will often be found singing the praises of automation; however, it has also been proven that too much automation on social media can be bad for business.
When you are composing a social media strategy your top two objectives should be to engage your followers and also drive traffic back to your website.
Driving traffic back to your website can be done by providing micro content on your social media profiles.
Micro content is a short snippet of a larger piece of content that can be found on your website. What many love most about micro content is that you have the creative freedom to use various free graphic editors such as FreePhotoFix and Pixlr in order to make sure your content is edited and looks pretty to your audience. If you provide your followers with link bait, eventually they’ll crave for more.
3. Free Products
Customers and potential customers love free stuff especially if it is valuable. If you are a brand that desires to increase your online presence in order to get new customers, create new products.
In recent months, free online products have increased drastically thanks to sites such as Blurb which allow you to create free white papers, e-books and more. These free products not only give the clients you may never meet in person a chance to touch and feel your products, but it also positions you as a thought leader invested in helping your audience at any cost.
Thanks to Youtube, it has now become increasingly easier for practically anyone online to go viral with video content.
If you have access to a phone or a camera all you need to do is simply begin creating content that you believe your audience would love to see. Some marketing experts discourage the practice of uploading daily content; however, Marketing Guru, Gary Vee has been an advocate for producing as much content as you can daily. The more content you create, the higher your chances of going viral become.
5. Targeted Ads
Targeted ads are a great way to help you gain visibility for new or repositioning brands. Ads have recently become increasingly popular on social media and also on search engines such as Google. Selecting keywords carefully is not only important for your target audience, but it’s also helpful in stopping your ad budgets from getting out of control. Targeted ads are a quicker and easier way to get brand visibility; however, it is highly encouraged that brands first pursue more organic tools first.