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3 Quick Tips For Creating A Personal Brand

3 Quick Tips For Creating A Personal Brand

Branding isn’t just for businesses. You can build your own personal brand as well. Personal branding is a way to build a presence so that people see your skills and abilities. If you are looking to advance your career, personal branding is exactly what you need. Building your personal brand will help advance your career.

I’ve been in the technology industry for 10+ years with a major focus on software testing. It was only four years ago that I started blogging. Prior to that, my only writing experience was small stuff that I had written in elementary, high school and college. When I first started blogging my articles were about software development and testing. Eventually I branched out to articles with tips on career advice. A vast majority of my articles for both tech and business center around personal experiences. So, I created a space for myself where I became the subject matter expert.

Here are my top 3 tips for creating your personal brand:

Learn and Explore

You have a niche. It is something amazing if you may have not discovered it yet. If you are trying to advance yourself in your career, the best thing to do is find out what you are great at. It should also coincide with something you actually like about your career.

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For example, if you are a front-end web developer, that means you are responsible for the layout and design of a website. You are probably familiar with CSS, JavaScript or HTML. You’re probably also familiar with liquid, fluid or responsive design. That’s great but you need to dig deeper and learn more about them.

Do research to learn more and be sure to think outside of your job description and your past experience. Practice anything new you’ve learned on your own so that it comes from “real world” experience.

Combine these new things you’ve learned with the things you already know and boom! Not only does this strategy help create better blog posts, but it helps you to advance your career.

It also makes for better conversations in meetings, simply because you’ve become the subject matter expert at the table!

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Write and Educate

You have the ability to write. If you feel like you don’t, either research or take a class. If you feel like paying for writing classes, I’d recommend writing workshops. There’s some online and in-person classes. There’s also 1 on 1 classes.

You may have many first drafts when you start writing and that’s ok. You may go days where you are working on the same article and that is okay as well. If you are writing to educate others you need to do everything to ensure that your article is clear and concise.

You also need to ensure that it is filled with great examples and works cited where necessary. You should also decide who your audience is for your niche, beginners or advance? I personally like writing for both.

If I feel that an article should be more advanced, I’ll write a “part 2” as well. This works out great for three reasons: beginners can follow both articles and understand them both, advanced users can skip to the second article, and you’ll have another blog post under your belt. Obviously, you should make sure that the posts are linked to one another so that users can click back and forth when necessary.

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Publish and Social Network It

You must believe in yourself! Everything starts with self belief. Imagine me virtually grabbing you and shaking you like the guy from the movie “Airplane,” when the woman started to panic. I’m basically telling you to get yourself together—you can do this!

If you would like to test the waters of self publishing your own articles, you can create a personal blog on sites such as, tumblr.com or wordpress.org and publish.

You can publish an article on LinkedIn to immediately reach followers within your industry to see what they may be interested in reading.

Creating your own personal blog gives you the ability to create sample articles to showcase. Once you’ve gotten comfortable, I suggest that you contact any publication that you read on a daily basis. Or google publications within your niche to see if they are accepting contributing writers. Read their guidelines on contributing and submit articles. After your articles are published make sure you “social network” the heck out of it. Post them on every platform that you are on. You should also ask the people you know to do the same.

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Creating your own personal brand is not difficult. You’ve probably been doing it already simply by asking for LinkedIn recommendations.

It’s important to know that in order to stay relevant in your industry you must continuously be focused on doing everything to create and enhance your personal brand. I like to tell people, “don’t just be job smart, be career smart.” Make sure that you make a huge impact on your career so that you are valuable. You shouldn’t just be trying to secure yourself a job; you should be securing yourself a future.

Featured photo credit: Ed Gregory via stokpic.com

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Aqueelah Emanuel

Founder of AQ's Corner

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Last Updated on March 25, 2020

How to Set Ambitious Career Goals (With Examples)

How to Set Ambitious Career Goals (With Examples)

Taking your work to the next level means setting and keeping career goals. A career goal is a targeted objective that explains what you want your ultimate profession to be.

Defining career goals is a critical step to achieving success. You need to know where you’re going in order to get there. Knowing what your career goals are isn’t just important for you–it’s important for potential employers too. The relationship between an employer and an employee works best when your goals for the future and their goals align. Saying, “Oh, I don’t know. I’ll do anything,” makes you seem indecisive, and opens you up to taking on ill-fitting tasks that won’t lead you to your dream life.

Career goal templates’ one-size-fits-all approach won’t consider your unique goals and experiences. They won’t help you stand out, and they may not reflect your full potential.

In this article, I’ll help you to define your career goals with SMART goal framework, and will provide you with a list of examples goals for work and career.

How to Define Your Career Goal with SMART

Instead of relying on a generalized framework to explain your vision, use a tried-and-true goal-setting model. SMART is an acronym for “Specific, Measurable, Action-oriented, Realistic with Timelines.”[1] The SMART framework demystifies goals by breaking them into smaller steps.

Helpful hints when setting SMART career goals:

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  • Start with short-term goals first. Work on your short-term goals, and then progress the long-term interests.[2] Short-term goals are those things which take 1-3 years to complete. Long-term goals take 3-5 years to do. As you succeed in your short-term goals, that success should feed into accomplishing your long-term goals.
  • Be specific, but don’t overdo it. You need to define your career goals, but if you make them too specific, then they become unattainable. Instead of saying, “I want to be the next CEO of Apple, where I’ll create a billion-dollar product,” try something like, “My goal is to be the CEO of a successful company.”
  • Get clear on how you’re going to reach your goals. You should be able to explain the actions you’ll take to advance your career. If you can’t explain the steps, then you need to break your goal down into more manageable chunks.
  • Don’t be self-centered. Your work should not only help you advance, but it should also support the goals of your employer. If your goals differ too much, then it might be a sign that the job you’ve taken isn’t a good fit.

If you want to learn more about setting SMART Goals, watch the video below to learn how you can set SMART career goals.

After you’re clear on how to set SMART goals, you can use this framework to tackle other aspects of your work. For instance, you might set SMART goals to improve your performance review, look for a new job, or shift your focus to a different career.

We’ll cover examples of ways to use SMART goals to meet short-term career goals in the next section.

Why You Need an Individual Development Plan

Setting goals is one part of the larger formula for success. You may know what you want to do, but you also have to figure out what skills you have, what you lack, and where your greatest strengths and weaknesses are.

One of the best ways to understand your capabilities is by using the Science Careers Individual Development Plan skills assessment. It’s free, and all you need to do is register an account and take a few assessments.

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These assessments will help you determine if your career goals are realistic. You’ll come away with a better understanding of your unique talents and skill-sets. You may decide to change some of your career goals or alter your timeline based on what you learn.

40 Examples of Goals for Work & Career

All this talk of goal-setting and self-assessment may sound great in theory, but perhaps you need some inspiration to figure out what your goals should be.

For Changing a Job

  1. Attend more networking events and make new contacts.
  2. Achieve a promotion to __________ position.
  3. Get a raise.
  4. Plan and take a vacation this year.
  5. Agree to take on new responsibilities.
  6. Develop meaningful relationships with your coworkers and clients.
  7. Ask for feedback on a regular basis.
  8. Learn how to say, “No,” when you are asked to take on too much.
  9. Delegate tasks that you no longer need to be responsible for.
  10. Strive to be in a leadership role in __ number of years.

For Switching Career Path

  1. Pick up and learn a new skill.
  2. Find a mentor.
  3. Become a volunteer in the field that interests you.
  4. Commit to getting training or going back to school.
  5. Read the most recent books related to your field.
  6. Decide whether you are happy with your work-life balance and make changes if necessary. [3]
  7. Plan what steps you need to take to change careers.[4]
  8. Compile a list of people who could be character references or submit recommendations.
  9. Commit to making __ number of new contacts in the field this year.
  10. Create a financial plan.

For Getting a Promotion

  1. Reduce business expenses by a certain percentage.
  2. Stop micromanaging your team members.
  3. Become a mentor.
  4. Brainstorm ways that you could improve your productivity and efficiency at work
  5. Seek a new training opportunity to address a weakness.[5]
  6. Find a way to organize your work space.[6]
  7. Seek feedback from a boss or trusted coworker every week/ month/ quarter.
  8. Become a better communicator.
  9. Find new ways to be a team player.
  10. Learn how to reduce work hours without compromising productivity.

For Acing a Job Interview

  1. Identify personal boundaries at work and know what you should do to make your day more productive and manageable.
  2. Identify steps to create a professional image for yourself.
  3. Go after the career of your dreams to find work that does not feel like a job.
  4. Look for a place to pursue your interest and apply your knowledge and skills.
  5. Find a new way to collaborate with experts in your field.
  6. Identify opportunities to observe others working in the career you want.
  7. Become more creative and break out of your comfort zone.
  8. Ask to be trained more relevant skills for your work.
  9. Ask for opportunities to explore the field and widen your horizon
  10. Set your eye on a specific award at work and go for it.

Career Goal Setting FAQs

I’m sure you still have some questions about setting your own career goals, so here I’m listing out the most commonly asked questions about career goals.

1. What if I’m not sure what I want my career to be?

If you’re uncertain, be honest about it. Let the employer know as much as you know about what you want to do. Express your willingness to use your strengths to contribute to the company. When you take this approach, back up your claim with some examples.

If you’re not even sure where to begin with your career, check out this guide:

How to Find Your Ideal Career Path Without Wasting Time on Jobs Not Suitable for You

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2. Is it okay to lie about my career goals?

Lying to potential employers is bound to end in disaster. In the interview, a lie can make you look foolish because you won’t know how to answer follow up questions.

Even if you think your career goal may not precisely align with the employer’s expectations for a long-term hire, be open and honest. There’s probably more common ground than they realize, and it’s up to you to bridge any gaps in expectations.

Being honest and explaining these connections shows your employer that you’ve put a lot of thought into this application. You aren’t just telling them what they want to hear.

3. Is it better to have an ambitious goal, or should I play it safe?

You should have a goal that challenges you, but SMART goals are always reasonable. If you put forth a goal that is way beyond your capabilities, you will seem naive. Making your goals too easy shows a lack of motivation.

Employers want new hires who are able to self-reflect and are willing to take on challenges.

4. Can I have several career goals?

It’s best to have one clearly-defined career goal and stick with it. (Of course, you can still have goals in other areas of your life.) Having a single career goal shows that you’re capable of focusing, and it shows that you like to accomplish what you set out to do.

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On the other hand, you might have multiple related career goals. This could mean that you have short-term goals that dovetail into your ultimate long-term career goal. You might also have several smaller goals that feed into a single purpose.

For example, if you want to become a lawyer, you might become a paralegal and attend law school at the same time. If you want to be a school administrator, you might have initial goals of being a classroom teacher and studying education policy. In both cases, these temporary jobs and the extra education help you reach your ultimate goal.

Summary

You’ll have to devote some time to setting career goals, but you’ll be so much more successful with some direction. Remember to:

  • Set SMART goals. SMART goals are Specific, Measurable, Action-oriented, and Realistic with Timelines. When you set goals with these things in mind, you are likely to achieve the outcomes you want.
  • Have short-term and long-term goals. Short-term career goals can be completed in 1-3 years, while long-term goals will take 3-5 years to finish. Your short-term goals should set you up to accomplish your long-term goals.
  • Assess your capabilities by coming up with an Individual Development Plan. Knowing how to set goals won’t help you if you don’t know yourself. Understand what your strengths and weaknesses are by taking some self-assessments.
  • Choose goals that are appropriate to your ultimate aims. Your career goals should be relevant to one another. If they aren’t, then you may need to narrow your focus. Your goals should match the type of job that you want and the quality of life that you want to lead.
  • Be clear about your goals with potential employers. Always be honest with potential employers about what you want to do with your life. If your goals differ from the company’s objectives, find a way bridge the gap between what you want for yourself and what your employer expects.

By doing goal-setting work now, you’ll be able to make conscious choices on your career path. You can always adjust your plan if things change for you, but the key is to give yourself a road map for success.

More Tips About Setting Work Goals

Featured photo credit: Tyler Franta via unsplash.com

Reference

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