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3 Quick Tips For Creating A Personal Brand

3 Quick Tips For Creating A Personal Brand

Branding isn’t just for businesses. You can build your own personal brand as well. Personal branding is a way to build a presence so that people see your skills and abilities. If you are looking to advance your career, personal branding is exactly what you need. Building your personal brand will help advance your career.

I’ve been in the technology industry for 10+ years with a major focus on software testing. It was only four years ago that I started blogging. Prior to that, my only writing experience was small stuff that I had written in elementary, high school and college. When I first started blogging my articles were about software development and testing. Eventually I branched out to articles with tips on career advice. A vast majority of my articles for both tech and business center around personal experiences. So, I created a space for myself where I became the subject matter expert.

Here are my top 3 tips for creating your personal brand:

Learn and Explore

You have a niche. It is something amazing if you may have not discovered it yet. If you are trying to advance yourself in your career, the best thing to do is find out what you are great at. It should also coincide with something you actually like about your career.

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For example, if you are a front-end web developer, that means you are responsible for the layout and design of a website. You are probably familiar with CSS, JavaScript or HTML. You’re probably also familiar with liquid, fluid or responsive design. That’s great but you need to dig deeper and learn more about them.

Do research to learn more and be sure to think outside of your job description and your past experience. Practice anything new you’ve learned on your own so that it comes from “real world” experience.

Combine these new things you’ve learned with the things you already know and boom! Not only does this strategy help create better blog posts, but it helps you to advance your career.

It also makes for better conversations in meetings, simply because you’ve become the subject matter expert at the table!

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Write and Educate

You have the ability to write. If you feel like you don’t, either research or take a class. If you feel like paying for writing classes, I’d recommend writing workshops. There’s some online and in-person classes. There’s also 1 on 1 classes.

You may have many first drafts when you start writing and that’s ok. You may go days where you are working on the same article and that is okay as well. If you are writing to educate others you need to do everything to ensure that your article is clear and concise.

You also need to ensure that it is filled with great examples and works cited where necessary. You should also decide who your audience is for your niche, beginners or advance? I personally like writing for both.

If I feel that an article should be more advanced, I’ll write a “part 2” as well. This works out great for three reasons: beginners can follow both articles and understand them both, advanced users can skip to the second article, and you’ll have another blog post under your belt. Obviously, you should make sure that the posts are linked to one another so that users can click back and forth when necessary.

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Publish and Social Network It

You must believe in yourself! Everything starts with self belief. Imagine me virtually grabbing you and shaking you like the guy from the movie “Airplane,” when the woman started to panic. I’m basically telling you to get yourself together—you can do this!

If you would like to test the waters of self publishing your own articles, you can create a personal blog on sites such as, tumblr.com or wordpress.org and publish.

You can publish an article on LinkedIn to immediately reach followers within your industry to see what they may be interested in reading.

Creating your own personal blog gives you the ability to create sample articles to showcase. Once you’ve gotten comfortable, I suggest that you contact any publication that you read on a daily basis. Or google publications within your niche to see if they are accepting contributing writers. Read their guidelines on contributing and submit articles. After your articles are published make sure you “social network” the heck out of it. Post them on every platform that you are on. You should also ask the people you know to do the same.

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Creating your own personal brand is not difficult. You’ve probably been doing it already simply by asking for LinkedIn recommendations.

It’s important to know that in order to stay relevant in your industry you must continuously be focused on doing everything to create and enhance your personal brand. I like to tell people, “don’t just be job smart, be career smart.” Make sure that you make a huge impact on your career so that you are valuable. You shouldn’t just be trying to secure yourself a job; you should be securing yourself a future.

Featured photo credit: Ed Gregory via stokpic.com

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Aqueelah Emanuel

Founder of AQ's Corner

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Published on October 8, 2019

How to Advance Your Career (and the Big Mistakes You May be Making)

How to Advance Your Career (and the Big Mistakes You May be Making)

The late writer William S. Burroughs once said that “When you stop growing, you start dying.” It might have a morbid undertone, but it’s one hundred percent true in terms of one’s career.

The days of finding a job with one company that you can stick with for 30 years, and simply relax as you move up its company escalator are few and far between in today’s world. This isn’t necessarily bad news. On the contrary, it means that you’re the one in charge of shaping your career advancement.

By putting these principles and behaviors into practice, you’ll begin to see how to advance your career quickly. Ready? Let’s get started…

1. Define What Success Is for You

There’s no right or wrong definition of what success in your career looks like. The important thing is to figure out what success looks like for YOU. It might, and probably will, change along the way, but if you don’t have some sort of milestone on the horizon, then you won’t know which direction to go in.

Think about success in your career in terms of one year, five years, and 10 years. Once you have that, it’s time to lace up your boots and get to work.

2. Learn How to Develop and Follow a Plan

Nobody just stumbles upon success accidentally. Sure, they may stumble upon breakthroughs or new methods accidentally, but all success stories have one thing in common — a plan.

Establish a timeline for the things that you want to achieve in your career in the next year, five years, 10 years, and so on. Consider the skills that you’ll need to learn to make these things happen and work on acquiring them.

3. Surround Yourself With Those Better Than You

It’s a rule of thumb among musicians that if you want to get better, then you need to get out of the bedroom and play with people who are better than you.

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By surrounding yourself with people who are better than you and where you want to be, you’ll not only see how these people climbed to where they are in their respective fields, but you’ll learn from them and naturally want to push yourself to be better in your own job as well.

4. Seek Out a Mentor(s)

A mentor will not only be able to help you refine and reach your career goals, but will be invaluable in landing promotions and finding unadvertised job openings.

One unique approach is to work on fostering a relationship with a mentor both within and outside of your company. This will help in giving you different perspectives as you rise up through the ranks in your company and career overall.

5. Stop Wasting Your Mornings

You may not think you’re a morning person, but if you can learn to be one, you’ll thank yourself 10 years down the road.

Prepare a to-do list of tasks that you want to accomplish the day before and work on knocking them out for at least one hour before you respond to morning emails. The problem with responding to emails first, is you’re giving your attention to somebody else’s agenda, instead of plotting your own course for the day.

6. Arrange or Attend a Networking Party

If you’re attending networking events simply because you might get a few free drinks, you’re doing them wrong. These events are great for meeting new people and forming relationships. Your goal shouldn’t be to get hired by the end of the night, but to simply make a good impression by being friendly and authentic. So what’s next?

Reach out a few days later via email or on social media to follow up and connect!

7. Pick Up Some New Skills

Nobody wants to be the old dog that can’t learn any new tricks. To move up in your career, you’re going to likely need to pick up new skills along the way. Maybe your company offers on-the-job training or you have the option of taking online classes at night.

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By learning new skills, you’ll not only be able to expand upon what you can already do, but you’ll make yourself more valuable to your employer and future employers.

8. Exploit the Benefits Already at Your Disposal

Remember what we just said about the possibility of your company providing on-the-job training? Take advantage of these sorts of benefits!

If you’re working for a company that allows you to job shadow other employees or has company mixers, you should attend these. They not only allow you to develop your skills within the company, but show seasoned executives within your field that you’re interested in more than just clocking in for a paycheck.

9. Make Yourself Indispensable

Good help is hard to find and employers want to retain outstanding employees. If you can learn to make yourself indispensable to your company, you’ll not only communicate that you’re successful, but will have a lot more job security. What’s this entail though?

It’s actually not all that difficult. By being reliable, adapting to new challenges, and holding your own work and performance to a high standard, you’ll stand out among your peers and others will take notice. Easy enough, right?

10. Get Off the Fence

People who advance in their careers are those who don’t shy away from voicing their opinion and stand up with authority when the opportunity arises.

If a problem arises in your company and you think you might have a solution or are willing to work to find one, then let others know. Employers value and promote problem solvers. Start off with something small and work your way up towards tackling more difficult tasks and projects.

11. Don’t Wait for More Responsibility, Ask for It

If you want more responsibility in your job, then be open about it with your manager. Your manager may be so busy with their own work that they weren’t aware you were looking for more challenges.

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Just make sure you can handle it and that you already show strong performance in your current duties. And if your manager doesn’t seem supportive about offering you more responsibility, well, then it could be time to look for new employment.

12. Stop Wasting Time on What You Don’t Want

If your career goals start with “I should do this…” there could be a problem. This kind of language in referring to goals can doom them to failure because the want isn’t there.

Consider using the RUMBA method (Reasonable, Understandable, Measurable, Behavioral and Agreed) when setting your goals. That “agreed” part should really be “want.” By going after career goals that you actually want to accomplish, you’re much more likely to achieve them.

13. Seek Out Feedback and Apply It

Simply doing your job might not always push you up in your career advancement. Too often, employees just assume that their bosses will notice their performance strides and reach out when the time is right to advance.

Don’t be afraid to regularly seek out feedback and ask for constructive criticism. It not only shows that you value your manager’s opinion but demonstrates that you care about your job and want to become better in your chosen field.

14. Pick Your Bosses Wisely

Advancing in your career can move a lot quicker if you’re working for the right people. If your boss isn’t any good at their job or doesn’t value you, then moving up could become difficult.

A great boss though, will be able to help you capitalize on your strengths and be an advocate for your success. If there aren’t any strong developers of talent in your management chain already, then look around for some and seek them out as mentors.

15. Learn to Develop Your Sense of Timing

The odds of asking for a promotion or raise are in your favor with over 70 percent of respondents to a survey from PayScale reporting some success. One thing to keep in mind that can make all the difference is when you ask.

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Some corporate cultures may prefer that employees reach out about advancement during their annual review, but maybe you work for a more free-spirited startup. The best approach may be to take note of when others advance and ask about how the organization handles employee development.

16. Work Hard and Promote Yourself

Working hard and delivering a solid job performance are the keys to advancing in your career no matter what field you’re in. This doesn’t mean you need to be completely humble about your accomplishments either.

Keep a record of your positive impact within the organization and let others both within your company and your field know that you’re enthusiastic about your role and work.

17. Don’t Just Build Your Network… Cultivate It

It’s way too easy to add new people to your LinkedIn network and then forget about them for all eternity. Rather than just collecting business cards or social media contacts, you should be cultivating relationships with the ones you already have.

Follow up with people that you haven’t spoken to in a while, offer to connect them with somebody you know in their field, or ask about a new job title they may have taken on. Doing so could be the spark that leads to a potential job referral.

18. Join a Professional Organization

The National Association of (insert your industry here) and other professional organizations can still offer a great wealth of advantages from networking to industry insights, and skill development.

Even outside of professional organizations dedicated to particular job fields, civic organizations can also be fantastic for making new contacts. After all, so much about career advancement is who you know, and you never know who you’ll meet who knows somebody else who is looking for someone with your skills and experience.

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Featured photo credit: JESHOOTS.COM via unsplash.com

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