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3 Quick Tips For Creating A Personal Brand

3 Quick Tips For Creating A Personal Brand

Branding isn’t just for businesses. You can build your own personal brand as well. Personal branding is a way to build a presence so that people see your skills and abilities. If you are looking to advance your career, personal branding is exactly what you need. Building your personal brand will help advance your career.

I’ve been in the technology industry for 10+ years with a major focus on software testing. It was only four years ago that I started blogging. Prior to that, my only writing experience was small stuff that I had written in elementary, high school and college. When I first started blogging my articles were about software development and testing. Eventually I branched out to articles with tips on career advice. A vast majority of my articles for both tech and business center around personal experiences. So, I created a space for myself where I became the subject matter expert.

Here are my top 3 tips for creating your personal brand:

Learn and Explore

You have a niche. It is something amazing if you may have not discovered it yet. If you are trying to advance yourself in your career, the best thing to do is find out what you are great at. It should also coincide with something you actually like about your career.

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For example, if you are a front-end web developer, that means you are responsible for the layout and design of a website. You are probably familiar with CSS, JavaScript or HTML. You’re probably also familiar with liquid, fluid or responsive design. That’s great but you need to dig deeper and learn more about them.

Do research to learn more and be sure to think outside of your job description and your past experience. Practice anything new you’ve learned on your own so that it comes from “real world” experience.

Combine these new things you’ve learned with the things you already know and boom! Not only does this strategy help create better blog posts, but it helps you to advance your career.

It also makes for better conversations in meetings, simply because you’ve become the subject matter expert at the table!

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Write and Educate

You have the ability to write. If you feel like you don’t, either research or take a class. If you feel like paying for writing classes, I’d recommend writing workshops. There’s some online and in-person classes. There’s also 1 on 1 classes.

You may have many first drafts when you start writing and that’s ok. You may go days where you are working on the same article and that is okay as well. If you are writing to educate others you need to do everything to ensure that your article is clear and concise.

You also need to ensure that it is filled with great examples and works cited where necessary. You should also decide who your audience is for your niche, beginners or advance? I personally like writing for both.

If I feel that an article should be more advanced, I’ll write a “part 2” as well. This works out great for three reasons: beginners can follow both articles and understand them both, advanced users can skip to the second article, and you’ll have another blog post under your belt. Obviously, you should make sure that the posts are linked to one another so that users can click back and forth when necessary.

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Publish and Social Network It

You must believe in yourself! Everything starts with self belief. Imagine me virtually grabbing you and shaking you like the guy from the movie “Airplane,” when the woman started to panic. I’m basically telling you to get yourself together—you can do this!

If you would like to test the waters of self publishing your own articles, you can create a personal blog on sites such as, tumblr.com or wordpress.org and publish.

You can publish an article on LinkedIn to immediately reach followers within your industry to see what they may be interested in reading.

Creating your own personal blog gives you the ability to create sample articles to showcase. Once you’ve gotten comfortable, I suggest that you contact any publication that you read on a daily basis. Or google publications within your niche to see if they are accepting contributing writers. Read their guidelines on contributing and submit articles. After your articles are published make sure you “social network” the heck out of it. Post them on every platform that you are on. You should also ask the people you know to do the same.

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Creating your own personal brand is not difficult. You’ve probably been doing it already simply by asking for LinkedIn recommendations.

It’s important to know that in order to stay relevant in your industry you must continuously be focused on doing everything to create and enhance your personal brand. I like to tell people, “don’t just be job smart, be career smart.” Make sure that you make a huge impact on your career so that you are valuable. You shouldn’t just be trying to secure yourself a job; you should be securing yourself a future.

Featured photo credit: Ed Gregory via stokpic.com

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Aqueelah Emanuel

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Last Updated on August 16, 2018

10 Huge Differences Between A Boss And A Leader

10 Huge Differences Between A Boss And A Leader

When you try to think of a leader at your place of work, you might think of your boss – you know, the supervisor in the tasteful office down the hall.

However, bosses are not the only leaders in the office, and not every boss has mastered the art of excellent leadership. Maybe the best leader you know is the co-worker sitting at the desk next to yours who is always willing to loan out her stapler and help you problem solve.

You see, a boss’ main priority is to efficiently cross items off of the corporate to-do list, while a true leader both completes tasks and works to empower and motivate the people he or she interacts with on a daily basis.

A leader is someone who works to improve things instead of focusing on the negatives. People acknowledge the authority of a boss, but people cherish a true leader.

Puzzled about what it takes to be a great leader? Let’s take a look at the difference between a boss and a leader, and why cultivating quality leadership skills is essential for people who really want to make a positive impact.

1. Leaders are compassionate human beings; bosses are cold.

It can be easy to equate professionalism with robot-like impersonal behavior. Many bosses stay holed up in their offices and barely ever interact with staff.

Even if your schedule is packed, you should always make time to reach out to the people around you. Remember that when you ask someone to share how they are feeling, you should be prepared to be vulnerable and open in your communication as well.

Does acting human at the office sound silly? It’s not.

A lack of compassion in the office leads to psychological turmoil, whereas positive connection leads to healthier staff.[1]

If people feel that you are being open, honest and compassionate with them, they will feel able to approach your office with what is on their minds, leading to a more productive and stress-free work environment.

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2. Leaders say “we”; bosses say “I”.

Practice developing a team-first mentality when thinking and speaking. In meetings, talk about trying to meet deadlines as a team instead of using accusatory “you” phrases. This makes it clear that you are a part of the team, too, and that you are willing to work hard and support your team members.

Let me explain:

A “we” mentality shifts the office dynamic from “trying to make the boss happy” to a spirit of teamwork, goal-setting, and accomplishment.

A “we” mentality allows for the accountability and community that is essential in the modern day workplace.

3. Leaders develop and invest in people; bosses use people.

Unfortunately, many office climates involve people using others to get what they want or to climb the corporate ladder. This is another example of the “me first” mentality that is so toxic in both office environments and personal relationships.

Instead of using others or focusing on your needs, think about how you can help other people grow.

Use your building blocks of compassion and team-mentality to stay attuned to the needs of others note the areas in which you can help them develop. A great leader wants to see his or her people flourish.

Make a list of ways you can invest in your team members to help them develop personally and professionally, and then take action!

4. Leaders respect people; bosses are fear-mongering.

Earning respect from everyone on your team will take time and commitment, but the rewards are worth every ounce of effort.

A boss who is a poor leader may try to control the office through fear and bully-like behavior. Employees who are petrified about their performance or who feel overwhelmed and stressed by unfair deadlines are probably working for a boss who uses a fear system instead of a respect system.

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What’s the bottom line?

Work to build respect among your team by treating everyone with fairness and kindness. Maintain a positive tone and stay reliable for those who approach you for help.

5. Leaders give credit where it’s due; bosses only take credits.

Looking for specific ways to gain respect from your colleagues and employees? There is no better place to start than with the simple act of giving credit where it is due.

Don’t be tempted to take credit for things you didn’t do, and always go above and beyond to generously acknowledge those who worked on a project and performed well.

You might be wondering how you can get started:

  • Begin by simply noticing which team member contributes what during your next project at work.
  • If possible, make mental notes. Remember that these notes should not be about ways in which team members are failing, but about ways in which they are excelling.
  • Depending on your leadership style, let people know how well they are doing either in private one-on-one meetings or in a group setting. Be honest and generous in your communication about a person’s performance.

6. Leaders see delegation as their best friend; bosses see it as an enemy.

If delegation is a leader’s best friend, then micromanagement is the enemy.

Delegation equates to trust and micromanagement equates to distrust. Nothing is more frustrating for an employee than feeling that his or her every movement is being critically observed.

Encourage trust in your office by delegating important tasks and acknowledging that your people are capable, smart individuals who can succeed!

Delegation is a great way to cash in on the positive benefits of a psychological phenomenon called a self-fulfilling prophecy. In a self-fulfilling prophecy, a person’s expectations of another person can cause the expectations to be fulfilled.[2]

In other words, if you truly believe that your team member can handle a project or task, he or she is more likely to deliver.

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Learn how to delegate in my other article:

How to Delegate Work (the Definitive Guide for Successful Leaders)

7. Leaders work hard; bosses let others do the work.

Delegation is not an excuse to get out of hard work. Instead of telling people to go accomplish the hardest work alone, make it clear that you are willing to pitch in and help with the hardest work of all when the need arises.

Here’s the deal:

Showing others that you work hard sets the tone for your whole team and will spur them on to greatness.

The next time you catch yourself telling someone to “go”, a.k.a accomplish a difficult task alone, change your phrasing to “let’s go”, showing that you are totally willing to help and support.

8. Leaders think long-term; bosses think short-term.

A leader who only utilizes short-term thinking is someone who cannot be prepared or organized for the future. Your colleagues or staff members need to know that they can trust you to have a handle on things not just this week, but next month or even next year.

Display your long-term thinking skills in group talks and meetings by sharing long-term hopes or concerns. Create plans for possible scenarios and be prepared for emergencies.

For example, if you know that you are losing someone on your team in a few months, be prepared to share a clear plan of how you and the remaining team members can best handle the change and workload until someone new is hired.

9. Leaders are like your colleagues; bosses are just bosses.

Another word for colleague is collaborator. Make sure your team knows that you are “one of them” and that you want to collaborate or work side by side.

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Not getting involved in the going ons of the office is a mistake because you will miss out on development and connection opportunities.

As our regular readers know, I love to remind people of the importance of building routines into each day. Create a routine that encourages you to leave your isolated office and collaborate with others. Spark healthy habits that benefit both you and your co-workers.

10. Leaders put people first; bosses put results first.

Bosses without crucial leadership training may focus on process and results instead of people. They may stick to a pre-set systems playbook even when employees voice new ideas or concerns.

Ignoring people’s opinions for the sake of company tradition like this is never truly beneficial to an organization.

Here’s what I mean by process over people:

Some organizations focus on proper structures or systems as their greatest assets instead of people. I believe that people lend real value to an organization, and that focusing on the development of people is a key ingredient for success in leadership.

Learning to be a leader is an ongoing adventure.

This list of differences makes it clear that, unlike an ordinary boss, a leader is able to be compassionate, inclusive, generous, and hard-working for the good of the team.

Instead of being a stereotypical scary or micromanaging-obsessed boss, a quality leader is able to establish an atmosphere of respect and collaboration.

Whether you are new to your work environment or a seasoned administrator, these leadership traits will help you get a jump start so that you can excel as a leader and positively impact the people around you.

For more inspiration and guidance, you can even start keeping tabs on some of the world’s top leadership experts. With an adventurous and positive attitude, anyone can learn good leadership.

Featured photo credit: Unsplash via unsplash.com

Reference

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