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3 Quick Tips For Creating A Personal Brand

3 Quick Tips For Creating A Personal Brand

Branding isn’t just for businesses. You can build your own personal brand as well. Personal branding is a way to build a presence so that people see your skills and abilities. If you are looking to advance your career, personal branding is exactly what you need. Building your personal brand will help advance your career.

I’ve been in the technology industry for 10+ years with a major focus on software testing. It was only four years ago that I started blogging. Prior to that, my only writing experience was small stuff that I had written in elementary, high school and college. When I first started blogging my articles were about software development and testing. Eventually I branched out to articles with tips on career advice. A vast majority of my articles for both tech and business center around personal experiences. So, I created a space for myself where I became the subject matter expert.

Here are my top 3 tips for creating your personal brand:

Learn and Explore

You have a niche. It is something amazing if you may have not discovered it yet. If you are trying to advance yourself in your career, the best thing to do is find out what you are great at. It should also coincide with something you actually like about your career.

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For example, if you are a front-end web developer, that means you are responsible for the layout and design of a website. You are probably familiar with CSS, JavaScript or HTML. You’re probably also familiar with liquid, fluid or responsive design. That’s great but you need to dig deeper and learn more about them.

Do research to learn more and be sure to think outside of your job description and your past experience. Practice anything new you’ve learned on your own so that it comes from “real world” experience.

Combine these new things you’ve learned with the things you already know and boom! Not only does this strategy help create better blog posts, but it helps you to advance your career.

It also makes for better conversations in meetings, simply because you’ve become the subject matter expert at the table!

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Write and Educate

You have the ability to write. If you feel like you don’t, either research or take a class. If you feel like paying for writing classes, I’d recommend writing workshops. There’s some online and in-person classes. There’s also 1 on 1 classes.

You may have many first drafts when you start writing and that’s ok. You may go days where you are working on the same article and that is okay as well. If you are writing to educate others you need to do everything to ensure that your article is clear and concise.

You also need to ensure that it is filled with great examples and works cited where necessary. You should also decide who your audience is for your niche, beginners or advance? I personally like writing for both.

If I feel that an article should be more advanced, I’ll write a “part 2” as well. This works out great for three reasons: beginners can follow both articles and understand them both, advanced users can skip to the second article, and you’ll have another blog post under your belt. Obviously, you should make sure that the posts are linked to one another so that users can click back and forth when necessary.

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Publish and Social Network It

You must believe in yourself! Everything starts with self belief. Imagine me virtually grabbing you and shaking you like the guy from the movie “Airplane,” when the woman started to panic. I’m basically telling you to get yourself together—you can do this!

If you would like to test the waters of self publishing your own articles, you can create a personal blog on sites such as, tumblr.com or wordpress.org and publish.

You can publish an article on LinkedIn to immediately reach followers within your industry to see what they may be interested in reading.

Creating your own personal blog gives you the ability to create sample articles to showcase. Once you’ve gotten comfortable, I suggest that you contact any publication that you read on a daily basis. Or google publications within your niche to see if they are accepting contributing writers. Read their guidelines on contributing and submit articles. After your articles are published make sure you “social network” the heck out of it. Post them on every platform that you are on. You should also ask the people you know to do the same.

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Creating your own personal brand is not difficult. You’ve probably been doing it already simply by asking for LinkedIn recommendations.

It’s important to know that in order to stay relevant in your industry you must continuously be focused on doing everything to create and enhance your personal brand. I like to tell people, “don’t just be job smart, be career smart.” Make sure that you make a huge impact on your career so that you are valuable. You shouldn’t just be trying to secure yourself a job; you should be securing yourself a future.

Featured photo credit: Ed Gregory via stokpic.com

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Aqueelah Emanuel

Founder of AQ's Corner

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Last Updated on March 29, 2021

5 Types of Horrible Bosses and How to Beat Them All

5 Types of Horrible Bosses and How to Beat Them All

When I left university I took a job immediately, I had been lucky as I had spent a year earning almost nothing as an intern so I was offered a role. On my first day I found that I had not been allocated a desk, there was no one to greet me so I was left for some hours ignored. I happened to snipe about this to another employee at the coffee machine two things happened. The first was that the person I had complained to was my new manager’s wife, and the second was, in his own words, ‘that he would come down on me like a ton of bricks if I crossed him…’

What a great start to a job! I had moved to a new city, and had been at work for less than a morning when I had my first run in with the first style of bad manager. I didn’t stay long enough to find out what Mr Agressive would do next. Bad managers are a major issue. Research from Approved Index shows that more than four in ten employees (42%) state that they have previously quit a job because of a bad manager.

The Dream Type Of Manager

My best manager was a total opposite. A man who had been the head of the UK tax system and was working his retirement running a company I was a very junior and green employee for. I made a stupid mistake, one which cost a lot of time and money and I felt I was going to be sacked without doubt.

I was nervous, beating myself up about what I had done, what would happen. At the end of the day I was called to his office, he had made me wait and I had spent that day talking to other employees, trying to understand where I had gone wrong. It had been a simple mistyped line of code which sent a massive print job out totally wrong. I learn how I should have done it and I fretted.

My boss asked me to step into his office, he asked me to sit down. “Do you know what you did?” I babbled, yes, I had been stupid, I had not double-checked or asked for advice when I was doing something I had not really understood. It was totally my fault. He paused. “Will you do that again?” Of course I told him I would not, I would always double check, ask for help and not try to be so clever when I was not!

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“Okay…”

That was it. I paused and asked, should I clear my desk. He smiled. “You have learnt a valuable lesson, I can be sure that you will never make a mistake like that again. Why would I want to get rid of an employee who knows that?”

I stayed with that company for many years, the way I was treated was a real object lesson in good management. Sadly, far too many poor managers exist out there.

The Complete Catalogue of Bad Managers

The Bully

My first boss fitted into the classic bully class. This is so often the ‘old school’ management by power style. I encountered this style again in the retail sector where one manager felt the only way to get the best from staff was to bawl and yell.

However, like so many bullies you will often find that this can be someone who either knows no better or is under stress and they are themselves running scared of the situation they have found themselves in.

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The Invisible Boss

This can either present itself as management from afar (usually the golf course or ‘important meetings) or just a boss who is too busy being important to deal with their staff.

It can feel refreshing as you will often have almost total freedom with your manager taking little or no interest in your activities, however you will soon find that you also lack the support that a good manager will provide. Without direction you may feel you are doing well just to find that you are not delivering against expectations you were not told about and suddenly it is all your fault.

The Micro Manager

The frustration of having a manager who feels the need to be involved in everything you do. The polar opposite to the Invisible Boss you will feel that there is no trust in your work as they will want to meddle in everything you do.

Dealing with the micro-manager can be difficult. Often their management style comes from their own insecurity. You can try confronting them, tell them that you can do your job however in many cases this will not succeed and can in fact make things worse.

The Over Promoted Boss

The Over promoted boss categorises someone who has no idea. They have found themselves in a management position through service, family or some corporate mystery. They are people who are not only highly unqualified to be managers they will generally be unable to do even your job.

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You can find yourself persistently frustrated by the situation you are in, however it can seem impossible to get out without handing over your resignation.

The Credit Stealer

The credit stealer is the boss who will never publically acknowledge the work you do. You will put in the extra hours working on a project and you know that, in the ‘big meeting’ it will be your credit stealing boss who will take all of the credit!

Again it is demoralising, you see all of the credit for your labour being stolen and this can often lead to good employees looking for new careers.

3 Essential Ways to Work (Cope) with Bad Managers

Whatever type of bad boss you have there are certain things that you can do to ensure that you get the recognition and protection you require to not only remain sane but to also build your career.

1. Keep evidence

Whether it is incidents with the bully or examples of projects you have completed with the credit stealer you will always be well served to keep notes and supporting evidence for projects you are working on.

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Buy your own notebook and ensure that you are always making notes, it becomes a habit and a very useful one as you have a constant reminder as well as somewhere to explore ideas.

Importantly, if you do have to go to HR or stand-up for yourself you will have clear records! Also, don’t always trust that corporate servers or emails will always be available or not tampered with. Keep your own content.

2. Hold regular meetings

Ensure that you make time for regular meetings with your boss. This is especially useful for the over-promoted or the invisible boss to allow you to ‘manage upwards’. Take charge where you can to set your objectives and use these meetings to set clear objectives and document the status of your work.

3. Stand your ground, but be ready to jump…

Remember that you don’t have to put up with poor management. If you have issues you should face them with your boss, maybe they do not know that they are coming across in a bad way.

However, be ready to recognise if the situation is not going to change. If that is the case, keep your head down and get working on polishing your CV! If it isn’t working, there will be something better out there for you!

Good luck!

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