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7 Key Online Marketing Strategies for A Local Business Website

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7 Key Online Marketing Strategies for A Local Business Website

For big box stores, online marketing makes obvious sense. Giant chain businesses have huge online audiences and can afford the expense of extensive paid advertising and marketing through multiple online venues. Their strategies are intimidating, and online marketing can seem difficult and expensive.

Local businesses, though, should also practice online marketing. Using strategies specifically targeted towards localized marketing online, even small local businesses can usually afford to enhance their reputation and increase their success via the internet.

Use these 7 online marketing strategies for local businesses to leverage the internet for your business’ benefit:

1. Establish an Online Presence

One of the first questions many business owners ask about getting started with online marketing is where to begin. Generally, Google has listings of addresses and sometimes even names of local businesses. From there, business owners have the option to establish a presence via their own website, in online directories, on social media pages, through retail sites, and even on review sites. The answer to which of these venues local businesses should market through? As many as possible.

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To rank well in search engines, your business should be listed in multiple places online and multiple times in those places. Basically, the more established the business’ online presence is, the easier it is for consumers to encounter the business and the easier it is for consumers to find or stumble across the business through a search engine.

2. Create a Clear and Modern Website

The importance of having a helpful, modern, up-to-date website is too often overlooked. As increasing numbers of consumers turn to information on the internet to make decisions about where to give their business, an old or confusing website becomes a death sentence. Potential consumers are likely to check businesses out online before doing business with them, even if they’ve seen the storefront or have visited the business previously.

Consumers often check business hours, contact info, prices, and more via the internet as well. If they have difficulty identifying such basic information or find it on a website that looks outdated and poorly managed, they are likely to get the same impression of the business, believing the local business is as outdated, difficult, or poorly managed as the website. In other words, ditch the poor website designs if you want to see an increase in your success with online marketing.

3. Incorporate SEO Into Everything

Ensuring that a local business does not get lost in the plethora of information found online is possible largely through the use of search engine optimization (SEO). A marketing tactic that involves strategically using keywords, geo-tagging, categorizing, and much more, SEO is all about building a reputation online so that search engines will identify your business; it is essential to successful online marketing. If a search engine like Google can find a business’ info, it will be much easier for consumers to find that same info.

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Some of the best ways to use SEO for a local business include:

  • Focusing on a niche using just a few targeted keywords (e.g. this article’s focus on “online marketing”)
  • Focusing taglines and key phrases on location for localization
  • Publishing unique content on different sites that includes the business’ niche keywords and the business’ name
  • Including keywords in social media content and profiles
  • Connecting with other local businesses that are visible online

Local business owners often connect with small marketing firms or freelance marketing experts to ensure their web presence is SEO-friendly.

4. Let Google Help You With Your Online Marketing Strategy

Even though most local businesses are already listed somewhere on Google because of Google Maps, it is important to make sure local businesses are verified on Google and have updated, correct information. Google processes about 40,000 search queries each second. By verifying and correcting business information on Google, any of those queries pertaining to your business are more effective.

Be sure that Google has:

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  • A correct link to your website
  • The correct business hours listed
  • Contact information for consumers to use
  • An accurate address
  • Links to reviews, directories, and other pertinent information about your business found online

Establish and verify this information on Google regularly. Additionally, build a Google Plus following to improve rankings and receive easy to find reviews.

5. Try Paid, Targeted Advertising

Many of the places where local businesses should have a presence online also offer paid advertising opportunities. For instance, a local business with a page on Facebook can pay a small price to have their own advertisement promoted on Facebook to a targeted local audience. This tactic is useful for reaching local potential customers who may not know about a local business or who may not know a local business is now available to connect with online.

Reaching niche audiences through paid social media advertising locally can offer a high return on investment. This is especially the case when advertisements offer sales, coupons, invites to local events, and other actionable opportunities for consumers to engage with a local business in person.

6. Use Free Analytical Tools

Many large businesses’ online marketing success has a lot to do with them using analytics information well. Through analytics tools, businesses can identify the best time of day to share information, where their web traffic is generated from, conversion rates, and much more. Fortunately, many local businesses also have access to this sort of information if they know where to look.

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Social media pages like Twitter or Facebook have analytics tools and data built in. Many websites can have analytics software applied, such as Google Analytics. These tools are either free or offered at low rates. Local businesses ought to access analytics information to optimize their use of the internet for marketing purposes.

7. Demonstrate Your Local Pride

Some aspects of online marketing really are this simple. Connectedness in the community helps local businesses gain free advertising and is a great way to market online. When local businesses share local news stories and talk about their participation in local events or issues online, for instance, they can rank better in search engines and are likely to reach a wider local audience. Something as simple as sharing a local news story with a basic comment on the issue described in the story can be engaging and spread far online.

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Irene Fatyanova

Staff writer, Templatemonster.com

Smartphones Five Ways Smartphones to Search Smart Online Marketing Strategies 7 Key Online Marketing Strategies for A Local Business Website

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Last Updated on January 13, 2022

15 Best Places for Expats to Live (And Why)

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15 Best Places for Expats to Live (And Why)

Many of us dream of living abroad but can often be scared to make such a big change to our routine lifestyles and leave our home countries behind. Daunting as it may be, living abroad can be a rewarding and fulfilling endeavor and can give you the quality of life you have been looking for.

From a warmer climate to a more easy going way of life, there are many foreign countries favored by expats who stay for a long time – and sometimes forever. Taking into consideration livings standards, opportunities and social aspects, here are our top 15 best places to live as an expat and why.

1. Thailand

A hot spot for expats, the ‘land of smiles’ as it’s commonly known offers expats a tropical climate, a huge array of sandy beaches and islands to explore, and a rich culture. The cost of living in Thailand is extremely low, and when combined with the friendly tax system means that disposable income can be very high.

Bangkok, Thailand’s capital city, offers expats great employment opportunities.

2. Switzerland

Another popular destination for expats, Switzerland offers exciting employment packages and a high standard of living. It’s great for those who love the outdoors, as there are many beautiful lakes, mountains to hike in and skiing in the winter. The school standards for expats are also excellent, making it appealing for those with children. English is also widely spoken so day-to-day living can be stress free.

Unemployment in Switzerland is low and expats moving here don’t need to worry too much about finding a job before they arrive.

3. Australia

Many foreigners who visit Australia don’t want to leave as it offers a great quality of life, beautiful beaches and a warm climate. Making friends in Australia is easy too, due to the lack of language barrier and the large number of expats who already live here. Australia is a great place to move to if you have children because of its wide range of schooling possibilities and recreational outdoor activities.

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Low population levels and high quality of life are two of the main reasons expats choose Australia as a place to live.

4. Singapore

Expats in Singapore can benefit from generous financial packages, great career opportunities and low tax rates. Although education is expensive here, it is rated one of the top places for raising children abroad due to the quality of the education system and the array of schools.

Public transport such as buses and MRT (Mass Rapid Transit) are cheap and very reliable in Singapore.

5. South Korea

South Korea offers expats a unique range of opportunities and a very different way of living. Jobs for expats are easy to find and usually very well paid, with apartments provided by the employer on the most part making living costs even lower. There are also many tight-knit expat communities in South Korea, making it easy to socialize and meet new friends. The excellent education system is also a pro for families wanting to move to this culture-rich country.

South Korea has a cheap public healthcare system and offers great medical care, with most doctors speaking English.

6. New Zealand

New Zealand is constantly on the lookout for skilled workers to expedite to the country – especially those under the age of 30 – and skilled migrants can be granted a stay for up to five years. It offers a good climate and although income levels can be lower than other countries, quality of life is high, with its awe-inspiring scenery, low crime rate and state sponsored healthcare.

New Zealand is great for those looking for a laid back and active outdoors lifestyle.

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7. Canada

Its national healthcare system, friendly locals and very high quality of life are just a few of the reason expats choose Canada as a place to live. It’s very welcoming to expats and skills shortages encourage foreigners to move here in order for the country to grow economically. It’s easy for expats to feel comfortable quickly in Canada due to its multicultural environment.

Canada was largely unaffected by the economic crisis, making it a very popular country for expats.

8. Qatar

Qatar is becoming increasingly popular among expats with an estimated 500 new arrivals every day. The salaries are generous and are tax free too, making disposable income very high. Car and housing allowances are part of many remuneration packages, and education for your children and airfares are often included.

The cost of living is lower in Qatar than in other UAE countries but salaries can still be just as generous.

9. Hong Kong

Where east truly meets the west, this bustling island has a population of over seven million people. If you’re looking for a fast-paced environment and an active nightlife, Hong Kong is definitely the place to be. Benefits for expats include its advanced healthcare system and elevated standards of schooling for children, along with great employment opportunities. The cost of living in Hong Kong can be high, so trying to negotiate a housing allowance with your employer can be beneficial.

Hong Kong is great for those looking for high incomes and career advancement.

10. Japan

As an expat destination, Japan offers a rich culture and a chance to experience a very different day-to-day life. Currently around two million expats live in Japan, and in the larger cities such as Tokyo a large portion of the population speaks English. English speakers are also in demand and there are a large number of opportunities for language teachers, especially in the capital.

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Japan offers a high standard of living for expats and a good education system for those with children.

11. Spain

Spain is a very popular destination for expats due to the high temperatures and year-round sunshine. EU residents don’t require a visa to work here, meaning the move can be a lot easier. Skilled foreign workers also continue to be in demand with jobs such as engineering, customer service, skilled trades and language teachers widely available.

A huge 14% of Spain’s population are expats from a variety of foreign countries.

12. Dubai

Two of the main attractions of moving to Dubai are the tax-free salaries and the warm climate. Some of the most popular jobs for expats are in construction, banking, oil and tourism. You can also enjoy a busy social life in Dubai as the expat community is thriving. Although it can be an expensive country, the tax-free salary means you experience a higher quality of life than in other countries.

You will need a work permit, residence visa and an Emirates ID card to live in Dubai as an expat.

13. Germany

Germany is one of Europe’s most populous countries, with around 82.4 million people. It’s a lively and inexpensive country to live in as an expat, and if you have children the education system is great and healthcare is to a high standard. An estimated 250,000 expats live in Germany currently, with the numbers rising every year.

If you are already an EU citizen, you don’t need a visa to live and work in Germany.

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14. The Netherlands

The Netherlands is a great place for expats who love the outdoors. Cycling is one of the main modes of transport and looking after the environment is widely recognized. There are a lot of English speakers in the Netherlands too, but learning the language can work to your advantage and make day-to-day life that little bit easier. Skilled expats can also benefit from a tax-free allowance equivalent to 30% if they meet the correct criteria.

It is often more important to be able to speak fluent English than to speak Dutch when looking for employment in the Netherlands.

15. China

China offers expats great employment opportunities with little competition. Those who embrace the culture and decide they want to live in China long term can see a host of employment opportunities as its economy is growing rapidly every year. Economists predict it will overtake the US as the world’s largest economy by 2018. China also offer expats low living costs and high disposable incomes, which is why many look to live here for a higher quality of life.

Shanghai and Beijing are the most popular destinations for expats who live in China.

Featured photo credit: Saulo Mohana via unsplash.com

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