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7 Key Online Marketing Strategies for A Local Business Website

7 Key Online Marketing Strategies for A Local Business Website

For big box stores, online marketing makes obvious sense. Giant chain businesses have huge online audiences and can afford the expense of extensive paid advertising and marketing through multiple online venues. Their strategies are intimidating, and online marketing can seem difficult and expensive.

Local businesses, though, should also practice online marketing. Using strategies specifically targeted towards localized marketing online, even small local businesses can usually afford to enhance their reputation and increase their success via the internet.

Use these 7 online marketing strategies for local businesses to leverage the internet for your business’ benefit:

1. Establish an Online Presence

One of the first questions many business owners ask about getting started with online marketing is where to begin. Generally, Google has listings of addresses and sometimes even names of local businesses. From there, business owners have the option to establish a presence via their own website, in online directories, on social media pages, through retail sites, and even on review sites. The answer to which of these venues local businesses should market through? As many as possible.

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To rank well in search engines, your business should be listed in multiple places online and multiple times in those places. Basically, the more established the business’ online presence is, the easier it is for consumers to encounter the business and the easier it is for consumers to find or stumble across the business through a search engine.

2. Create a Clear and Modern Website

The importance of having a helpful, modern, up-to-date website is too often overlooked. As increasing numbers of consumers turn to information on the internet to make decisions about where to give their business, an old or confusing website becomes a death sentence. Potential consumers are likely to check businesses out online before doing business with them, even if they’ve seen the storefront or have visited the business previously.

Consumers often check business hours, contact info, prices, and more via the internet as well. If they have difficulty identifying such basic information or find it on a website that looks outdated and poorly managed, they are likely to get the same impression of the business, believing the local business is as outdated, difficult, or poorly managed as the website. In other words, ditch the poor website designs if you want to see an increase in your success with online marketing.

3. Incorporate SEO Into Everything

Ensuring that a local business does not get lost in the plethora of information found online is possible largely through the use of search engine optimization (SEO). A marketing tactic that involves strategically using keywords, geo-tagging, categorizing, and much more, SEO is all about building a reputation online so that search engines will identify your business; it is essential to successful online marketing. If a search engine like Google can find a business’ info, it will be much easier for consumers to find that same info.

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Some of the best ways to use SEO for a local business include:

  • Focusing on a niche using just a few targeted keywords (e.g. this article’s focus on “online marketing”)
  • Focusing taglines and key phrases on location for localization
  • Publishing unique content on different sites that includes the business’ niche keywords and the business’ name
  • Including keywords in social media content and profiles
  • Connecting with other local businesses that are visible online

Local business owners often connect with small marketing firms or freelance marketing experts to ensure their web presence is SEO-friendly.

4. Let Google Help You With Your Online Marketing Strategy

Even though most local businesses are already listed somewhere on Google because of Google Maps, it is important to make sure local businesses are verified on Google and have updated, correct information. Google processes about 40,000 search queries each second. By verifying and correcting business information on Google, any of those queries pertaining to your business are more effective.

Be sure that Google has:

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  • A correct link to your website
  • The correct business hours listed
  • Contact information for consumers to use
  • An accurate address
  • Links to reviews, directories, and other pertinent information about your business found online

Establish and verify this information on Google regularly. Additionally, build a Google Plus following to improve rankings and receive easy to find reviews.

5. Try Paid, Targeted Advertising

Many of the places where local businesses should have a presence online also offer paid advertising opportunities. For instance, a local business with a page on Facebook can pay a small price to have their own advertisement promoted on Facebook to a targeted local audience. This tactic is useful for reaching local potential customers who may not know about a local business or who may not know a local business is now available to connect with online.

Reaching niche audiences through paid social media advertising locally can offer a high return on investment. This is especially the case when advertisements offer sales, coupons, invites to local events, and other actionable opportunities for consumers to engage with a local business in person.

6. Use Free Analytical Tools

Many large businesses’ online marketing success has a lot to do with them using analytics information well. Through analytics tools, businesses can identify the best time of day to share information, where their web traffic is generated from, conversion rates, and much more. Fortunately, many local businesses also have access to this sort of information if they know where to look.

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Social media pages like Twitter or Facebook have analytics tools and data built in. Many websites can have analytics software applied, such as Google Analytics. These tools are either free or offered at low rates. Local businesses ought to access analytics information to optimize their use of the internet for marketing purposes.

7. Demonstrate Your Local Pride

Some aspects of online marketing really are this simple. Connectedness in the community helps local businesses gain free advertising and is a great way to market online. When local businesses share local news stories and talk about their participation in local events or issues online, for instance, they can rank better in search engines and are likely to reach a wider local audience. Something as simple as sharing a local news story with a basic comment on the issue described in the story can be engaging and spread far online.

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Irene Fatyanova

Staff writer, Templatemonster.com

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Last Updated on February 15, 2019

How to Achieve Goals and Increase Your Chance of Success

How to Achieve Goals and Increase Your Chance of Success

Does it ever feel like the things you want to accomplish always end up on the back burner? If the answer to that question is “yes,” you’re not alone. Only about 33% of people consistently work toward their goals. In some cases, their goals may seem too lofty to accomplish, or else they aren’t sure how to make a plan for them.

If you don’t come up with concrete steps to take toward your goals, they’ll remain dreams. There’s nothing wrong with being a dreamer, but being able to turn your dreams into goals you can realize will help you lead a happier and more fulfilling life.

Luckily, you can realize almost any dream when you harness the right goal-setting methods.

In this article, I’ll show you how to achieve goals and get closer you success.

1. Break your dreams down into specific and measurable steps

We couldn’t talk about goal-setting without mentioning SMART goals.

SMART goals are specific, measurable, assignable, realistic, and time-related.

Specific and measurable steps are so important because if we don’t know what our target it, how can we ever hit it?

Take all those beautiful dreams you have for yourself and make them into things you can actually do. If you want to be an entrepreneur, for example, a step toward realizing your dream might be researching what you’ll need to start your business.

Find out more tips about utilizing SMART goals here:

How to Use SMART Goal to Become Highly Successful in Life

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2. Have at least one clearly defined goal for every interest and role in your life

It’s so easy to become complacent or stagnate. We often think that our careers are the only places where we need to set goals, but we aren’t only what we do.

To make the most of your life, take the approach that you’re always learning and growing in everything you do. Anything worth doing is worth doing well after all.

Set goals whether you’re sponsoring an activity for your child, taking up guitar lessons or trying to prove your worth at work.

You’ll notice that this approach forces you to constantly develop new skills. It can also be fulfilling to put more focus and value into all areas of your life— not just the ones related to our careers.

3. Align your goals with your life’s mission, purpose and passion

Take the opportunity to do some soul-searching. What is it that you want to do with this precious life of yours?

Anything that conflicts with your life’s purpose is bound to cause discontent. Staying in a bad relationship, doing a job that goes against your values, or maintaining the status quo just because it’s comfortable are not options for you.

Thinking about your goals in this way can help you eliminate things in your life that don’t serve you. This frees up mental space that you can use to do the things you care about the most.

Many of us struggle to find the time to work on our goals, but this strategy enables you to make more time.

4. Create goals that ignite your spirit and inspire you to take action

If you can’t be fired up about your goals from the start, they might not be good goals for you.

The road to success is often tough. You’re going to have times when you might feel tired or discouraged.

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You need to feel inspired enough that you’ll be able to overcome obstacles as you encounter them.

If what you’re doing motivates you to be the greatest version of yourself, you’ll be much more resilient.

5. Write down all your goals in specific, measurable detail

This is your road map for what success will look like. The more you define what you want the finished product to be, the greater the chance that you’ll reach that vision.

When you write down your goals, you’re creating a document that you can revisit to make sure you’re on track.

When you’re in the middle of trying to achieve a big goal, it can be hard to see what’s working for you. The things you write in this step will help you stay on-message as you take your goals out of your mind and into the real world.

Don’t just write down your goals and stash them away in a folder somewhere. Take the extra step to put them somewhere where you’ll see them.[1]

If you have too many goals to post on your desk, write a summary or choose one or two steps to work on for the day. Just seeing them will keep them in the front of your mind.

6. Commit to hitting each of your targets without exception

You wouldn’t have created the target if you didn’t think it was necessary. Hold yourself accountable for taking the steps to succeed.

You can always adapt your strategy or break your targets into smaller steps if you find that they aren’t attainable as you originally wrote them.

Hitting even the smallest target is cause for a celebration. It’s a step in the positive direction. Your success will make you crave more success.

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We often make excuses when we get tired or overwhelmed. Take away the option to make excuses. You will only be satisfied with the best effort from yourself.

7. Share your goals with others to motivate each other

There’s something so powerful about people sharing their goals and dreams with one another. Doing so gives voice to some part of us that could remain hidden (and therefore never be accomplished).

When other people know about your goals, they can cheer you on and hold you accountable. When people share their vision with you, you can do the same for them.

This strategy is particularly beneficial when you’re trying to develop healthy habits. Post about your workout on social media, or do a healthy eating challenge with your best friend. You’ll be less likely to slack when temptation arises, and you’ll probably encourage someone else to reach for their goals too.

8. Set a series of daily, weekly and long-term goals, complete with starting times and deadlines

Many goals never reach realization simply because the goal-setter doesn’t check their progress. People tend to forget what they set out to do, or their goal gets crowded out by other obligations.

Forcing yourself to revisit your goals at regular intervals breaks them into smaller steps and it reminds you to think about them.

Giving yourself regular deadlines for smaller tasks related to your goals also helps you reflect on your strategy. You’ll figure out what works for you, whether your timeline is realistic, and whether or not you need additional help to stay on track.

In addition, celebrating small wins helps you stay motivated. Here’s how:

How To Celebrate Small Wins To Achieve Big Goals

9. Take 10 minutes every day to imagine how great it will feel to achieve your goals

Visualization is such a powerful tool. Some of the most successful athletes, celebrities and business people take time each day to think about how success looks and feels for them.[2] Imagining that feeling of satisfaction can be a great motivator.

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When you do meet your goals, take some time to be grateful. Thank yourself for showing up and doing the work. Be grateful when the stars align properly to help you advance to the next step.

It’s not just getting to the destination of your goals that matters. How you take the journey is important too.

10. Take an action step toward reaching your goals every day

Your goals can easily get buried in the hustle and the bustle. Even the smallest step in the right direction is still moving you forward.

Keep chipping away at the work every day and before long, you’ll start to see those dreams come to life.

Maybe you didn’t start your business today but you designed the logo that’s going to go on your website and business cards. Doing that task well is going to help you so much in the long run.

Concrete actions day by day draw your dreams out of obscurity and into the realm of possibility.

The Bottom Line

Dreams can inspire and overwhelm us. By turning our dreams into goals that we can work toward, we increase our chances of success. Things that once seemed impossible are suddenly within reach.

It’s time to start turning your dreams into goals and your goals into realities. Change begins today.

More Resources About Setting & Achieving Goals

Featured photo credit: Andrew Neel via unsplash.com

Reference

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