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7 Key Online Marketing Strategies for A Local Business Website

7 Key Online Marketing Strategies for A Local Business Website

For big box stores, online marketing makes obvious sense. Giant chain businesses have huge online audiences and can afford the expense of extensive paid advertising and marketing through multiple online venues. Their strategies are intimidating, and online marketing can seem difficult and expensive.

Local businesses, though, should also practice online marketing. Using strategies specifically targeted towards localized marketing online, even small local businesses can usually afford to enhance their reputation and increase their success via the internet.

Use these 7 online marketing strategies for local businesses to leverage the internet for your business’ benefit:

1. Establish an Online Presence

One of the first questions many business owners ask about getting started with online marketing is where to begin. Generally, Google has listings of addresses and sometimes even names of local businesses. From there, business owners have the option to establish a presence via their own website, in online directories, on social media pages, through retail sites, and even on review sites. The answer to which of these venues local businesses should market through? As many as possible.

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To rank well in search engines, your business should be listed in multiple places online and multiple times in those places. Basically, the more established the business’ online presence is, the easier it is for consumers to encounter the business and the easier it is for consumers to find or stumble across the business through a search engine.

2. Create a Clear and Modern Website

The importance of having a helpful, modern, up-to-date website is too often overlooked. As increasing numbers of consumers turn to information on the internet to make decisions about where to give their business, an old or confusing website becomes a death sentence. Potential consumers are likely to check businesses out online before doing business with them, even if they’ve seen the storefront or have visited the business previously.

Consumers often check business hours, contact info, prices, and more via the internet as well. If they have difficulty identifying such basic information or find it on a website that looks outdated and poorly managed, they are likely to get the same impression of the business, believing the local business is as outdated, difficult, or poorly managed as the website. In other words, ditch the poor website designs if you want to see an increase in your success with online marketing.

3. Incorporate SEO Into Everything

Ensuring that a local business does not get lost in the plethora of information found online is possible largely through the use of search engine optimization (SEO). A marketing tactic that involves strategically using keywords, geo-tagging, categorizing, and much more, SEO is all about building a reputation online so that search engines will identify your business; it is essential to successful online marketing. If a search engine like Google can find a business’ info, it will be much easier for consumers to find that same info.

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Some of the best ways to use SEO for a local business include:

  • Focusing on a niche using just a few targeted keywords (e.g. this article’s focus on “online marketing”)
  • Focusing taglines and key phrases on location for localization
  • Publishing unique content on different sites that includes the business’ niche keywords and the business’ name
  • Including keywords in social media content and profiles
  • Connecting with other local businesses that are visible online

Local business owners often connect with small marketing firms or freelance marketing experts to ensure their web presence is SEO-friendly.

4. Let Google Help You With Your Online Marketing Strategy

Even though most local businesses are already listed somewhere on Google because of Google Maps, it is important to make sure local businesses are verified on Google and have updated, correct information. Google processes about 40,000 search queries each second. By verifying and correcting business information on Google, any of those queries pertaining to your business are more effective.

Be sure that Google has:

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  • A correct link to your website
  • The correct business hours listed
  • Contact information for consumers to use
  • An accurate address
  • Links to reviews, directories, and other pertinent information about your business found online

Establish and verify this information on Google regularly. Additionally, build a Google Plus following to improve rankings and receive easy to find reviews.

5. Try Paid, Targeted Advertising

Many of the places where local businesses should have a presence online also offer paid advertising opportunities. For instance, a local business with a page on Facebook can pay a small price to have their own advertisement promoted on Facebook to a targeted local audience. This tactic is useful for reaching local potential customers who may not know about a local business or who may not know a local business is now available to connect with online.

Reaching niche audiences through paid social media advertising locally can offer a high return on investment. This is especially the case when advertisements offer sales, coupons, invites to local events, and other actionable opportunities for consumers to engage with a local business in person.

6. Use Free Analytical Tools

Many large businesses’ online marketing success has a lot to do with them using analytics information well. Through analytics tools, businesses can identify the best time of day to share information, where their web traffic is generated from, conversion rates, and much more. Fortunately, many local businesses also have access to this sort of information if they know where to look.

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Social media pages like Twitter or Facebook have analytics tools and data built in. Many websites can have analytics software applied, such as Google Analytics. These tools are either free or offered at low rates. Local businesses ought to access analytics information to optimize their use of the internet for marketing purposes.

7. Demonstrate Your Local Pride

Some aspects of online marketing really are this simple. Connectedness in the community helps local businesses gain free advertising and is a great way to market online. When local businesses share local news stories and talk about their participation in local events or issues online, for instance, they can rank better in search engines and are likely to reach a wider local audience. Something as simple as sharing a local news story with a basic comment on the issue described in the story can be engaging and spread far online.

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Irene Fatyanova

Staff writer, Templatemonster.com

Smartphones Five Ways Smartphones to Search Smart Online Marketing Strategies 7 Key Online Marketing Strategies for A Local Business Website

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Last Updated on August 20, 2018

Quit Your Job If You Don’t Like It, No Matter What

Quit Your Job If You Don’t Like It, No Matter What

Do you know that feeling? The one where you have to wake up to go to your boring 9-5 job to work with the same boring colleagues who don’t appreciate what you do.

I do, and that’s why I’ve decided to quit my job and follow my passion. This, however, requires a solid plan and some guts.

The one who perseveres doesn’t always win. Sometimes life has more to offer when you quit your current job. Yes, I know. It’s overwhelming and scary.

People who quit are often seen as ‘losers’. They say: “You should finish what you’ve started”.

I know like no other that quitting your job can be very stressful. A dozen questions come up when you’re thinking about quitting your job, most starting with: What if?

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“What if I don’t find a job I love and regret quitting my current job?”
“What if I can’t find another job and I get in debt because I can’t pay my bills?”
“What if my family and friends judge me and disapprove of the decisions I make?”
“What if I quit my job to pursue my dream, but I fail?

After all, if you admit to the truth of your surroundings, you’re forced to acknowledge that you’ve made a wrong decision by choosing your current job. But don’t forget that quitting certain things in life can be the path to your success!

One of my favorite quotes by Henry Ford:

If you always do what you’ve always done, you’ll always get what you’ve always got.

Everything takes energy

Everything you do in life takes energy. It takes energy to participate in your weekly activities. It takes energy to commute to work every day. It takes energy to organize your sister’s big wedding.

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Each of the responsibilities we have take a little bit of our energy. We only have a certain amount of energy a day, so we have to spend it wisely.  Same goes for our time. The only things we can’t buy in this world are time and energy. Yes, you could buy an energy drink, but will it feel the same as eight hours of sleep? Will it be as healthy?

The more stress there is in your life, the less focus you have. This will weaken your results.

Find something that is worth doing

Do you have to quit every time the going gets touch? Absolutely not! You should quit when you’ve put everything you’ve got into something, but don’t see a bright future in it.

When you do something you love and that has purpose in your life, you should push through and give everything you have.

I find star athletes very inspiring. They don’t quit till they step on that stage to receive their hard earned gold medal. From the start, they know how much work its going to take and what they have to sacrifice.

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When you do something you’re really passionate about, you’re not in a downward spiral. Before you even start you can already see the finish line. The more focus you have for something, the faster you’ll reach the finish.

It is definitely possible to spend your valuable time on something you love and earn money doing it. You just have to find out how — by doing enough research.

Other excuses I often hear are:

“But I have my wife and kids, who is going to pay the bills?”
“I don’t have time for that, I’m too busy with… stuff” (Like watching TV for 2 hours every day.)
“At least I get the same paycheck every month if I work for a boss.”
“Quitting my job is too much risk with this crisis.”

I understand those points. But if you’ve never tried it, you’ll never know how it could be. The fear of failure keeps people from stepping out of their comfort zone.

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I’ve heard many people say, “I work to let my children make their dream come true”. I think they should rephrase that sentence to: “I pursue my dreams — to inspire and show my children anything is possible.” 

Conclusion

Think carefully about what you spend your time on. Don’t waste it on things that don’t brighten your future. Instead, search for opportunities. And come up with a solid plan before you take any impulsive actions.

Only good things happen outside of your comfort zone.

Do you dare to quit your job for more success in life?

Featured photo credit: Unsplash via unsplash.com

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