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These Are The Digital Trends You Need In 2017

These Are The Digital Trends You Need In 2017

As 2016 is coming to an end, entrepreneurs are already planning their moves for 2017. For site owners and bloggers, this means planning your marketing. As the last years saw dramatic changes in SEO due to Google’s updates, having a plan for the next year is crucial if you want to outperform your competition. You need to be ready to adjust your strategies along the way, but having a strategy in the first place is a must. In order to plan, you have to know the latest trends for 2017, so here they are.

The return of technical SEO

If you don’t know what is technical SEO, don’t despair—most people don’t know what it is. Technical SEO refers to monitoring and improving your site’s indexation, the sitemap and continuously monitoring and updating your links. One can use this type of SEO to improve the site’s ranking and help the search engine crawlers find your site easier.

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Social media becomes the primary ad channel

As Facebook and Instagram opened the way in placing one ad on two different channels, paying attention to social media for your campaigns will be very important in 2017. Youtube and Linkedin are two other channels that can be used to advertise your products or ideas, so don’t skip them.

Video marketing will definitely gain more importance than image marketing, but document sharing is what you want to try for marketing, as 2017 will be the year of online sharing, especially because you can target specific groups.

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Enhance the experience with virtual realty

Content was king in the past years and it will remain king, but experience will also grow in importance. Simply providing the content for your audience is not enough; you have to change how you reach your audience. Of course, virtual realty (VR) is a main candidate, as it allows the user to immerse and interact with the content in a never-before-seen way. A successful campaign in 2017 is going to be one that mixes brand awareness, great content and smart delivery (which may include VR).

Dense content over long articles

As everyone’s attention becomes more and more limited, content is going to follow and become denser. Long and well structured content was favored until now. In 2017, short and dense content is going to be favored. This comes as an adaptation to the fact most readers only browse the internet in short sessions and want to read short and high value content.

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Accelerated mobile pages is expected to grow

Google initiated a project meant to make the web more mobile friendly. Their project is called Accelerated Mobile Pages, and features a set of standards for web pages, meant to transform the user experience when browsing from a mobile device. For site owners and bloggers this means you have to stay up to date with the new standards and ensure you have a mobile version of your site. Having a mobile version will also ensure better visibility in Google searches as the crawlers are now going to favor sites which have a mobile version and even rank them based on it.

Personal branding remains a secret weapon

Personal branding done right can bring you a lot of benefits, yet few people and companies know how to effectively use this technique. For 2017, aim to master personal branding, as it has the power to transform your online presence. Just look at all the Youtube bloggers who are using personal branding to earn a living, even if they don’t sell any products or services.

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Personal branding is a powerful way to make sure your online marketing campaigns are successful because a strong brand ensures high engagement rates, which brings traffic to your site.

Featured photo credit: Unsplash via unsplash.com

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Published on October 16, 2018

7 Clever Goal Tracker Apps to Help You Make the Most of Your Business

7 Clever Goal Tracker Apps to Help You Make the Most of Your Business

There’s nothing more fulfilling than the sense of accomplishment you get by achieving your business goals.

Gone are the days when you used pen and paper to take notes and manage your work day. As millennials are relying heavily on technology to manage almost everything from finances to their personal fitness, goal tracking apps are also becoming increasingly popular.[1]

In this piece, we will shed some light on 7 such goal tracking apps that you can use to streamline your operations.

I have handpicked these apps from a software rating web services site Best Online Reviews. Industry experts review software on these websites and help businesses to find the right solutions to meet their various, unique business requirements.

1. Aha!

    Aha! is a California-based roadmap software provider and offers excellent goal tracking app that lets you define goals and objectives for projects. The app also lets you list out primary tasks and allows you to focus on them.

    Hosted securely on the cloud, the app offers enhanced communication tools for sharing updates through emails with select colleagues or the entire organization.

    Aha! is available on multiple platforms such as the web, Android, iOS, Windows, etc. and starts from $59 per month per user.

    Available for Web

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    2. Asana

      Asana is one of the more popular project management apps available for businesses. It lets you organize all your team’s work, such as setting up and tracking goals, creating tasks, sharing files and notes, etc.

      Asana also allows your team to organize all their tasks and focus on urgent priorities. Moreover, the app offers a delightful user experience that makes task management simple and easy.

      Asana is available on multiple platforms from PCs and Mac to iOS and Android. Multi-channel adaptability makes Asana the perfect choice to track your goals anytime, from anywhere.

      Available for iOS | Android | Web

      3. Basecamp

        Basecamp is an excellent tool to manage all your team’s projects and keep your activities organized. It opens a new thread for every task and that task is visible by the whole team.

        With Basecamp, you can schedule tasks, add to-dos, discuss tasks by adding comments, add files and attachments, and much more.

        The app is available on both mobile and desktop platforms and costs $99 per month. It is available on the web, Android, and iOS platforms and offers excellent multi-channel access.

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        Available for iOS | Android | Web

        4. Forecast

          An efficient tool for successful task management, Forecast is also a popular goal tracking app. Apart from effective milestone tracking, the app also offers convenient status reporting.

          Forecast uses project history to let you know the status of your current work. Moreover, it uses the power of artificial intelligence (AI) to provide high-quality assistance. It is a robust app for small teams to track goals and time.

          Forecast is available for free and comes with Android and iOS app support. The premium version of the app starts from $19 per month per user.

          Available for Web

          5. Wrike

            Wrike is a cloud-based collaboration and project management app that successfully manages projects from start to finish. It lets you create tasks, track work progress and retrieve reports with ease.

            The app also gives real-time work updates and helps team members to understand their work priorities. A custom report builder helps you to generate in-depth reporting.

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            Wrike’s premium version is available from $9.80 per month per user and is available on multiple platforms.

            Available for iOS | Android | Web

            6. Todo.vu

              Todo.vu is a unique platform that delivers enhanced customer relationship management (CRM), task management, time tracking, and billing functionality in a single app.

              According to Capterra, it’s an ideal app for freelancers and consultants, who are looking for tools to improve efficiency and transparency.

              Although the app is free to use with basic features, the premium plan starts from $5 per month per user. The app also comes with calendar sync and task reminder functionality to keep you on track, always.

              Available for Web

              7. Flock

                Looking for a tool to simplify task management? Try out Flock.

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                Flock comes with enhanced goal tracking and additional features like instant messaging.

                Moreover, Flock offers tons of integrations with tools such as Google, MailChimp, Jira, Dropbox, etc. It is a powerful tool that’s packed with robust features such as reminders, notes, polls and to-dos.

                Even though you can use the tool for free, the paid version of Flock is available from $4.50 per month per user.

                Available for iOS | Android | Web

                Conclusion

                Businesses need high-quality project management tools to streamline collaboration and operations. Enhanced goal tracking apps make it easy for your team to improve productivity by keeping its tasks organized.

                But it’s essential that you choose an app that meets your unique business requirements. You can choose from the above-mentioned apps to streamline operations and improve the productivity of your team.

                Featured photo credit: Alvaro Reyes via unsplash.com

                Reference

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