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These Are The Digital Trends You Need In 2017

These Are The Digital Trends You Need In 2017

As 2016 is coming to an end, entrepreneurs are already planning their moves for 2017. For site owners and bloggers, this means planning your marketing. As the last years saw dramatic changes in SEO due to Google’s updates, having a plan for the next year is crucial if you want to outperform your competition. You need to be ready to adjust your strategies along the way, but having a strategy in the first place is a must. In order to plan, you have to know the latest trends for 2017, so here they are.

The return of technical SEO

If you don’t know what is technical SEO, don’t despair—most people don’t know what it is. Technical SEO refers to monitoring and improving your site’s indexation, the sitemap and continuously monitoring and updating your links. One can use this type of SEO to improve the site’s ranking and help the search engine crawlers find your site easier.

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Social media becomes the primary ad channel

As Facebook and Instagram opened the way in placing one ad on two different channels, paying attention to social media for your campaigns will be very important in 2017. Youtube and Linkedin are two other channels that can be used to advertise your products or ideas, so don’t skip them.

Video marketing will definitely gain more importance than image marketing, but document sharing is what you want to try for marketing, as 2017 will be the year of online sharing, especially because you can target specific groups.

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Enhance the experience with virtual realty

Content was king in the past years and it will remain king, but experience will also grow in importance. Simply providing the content for your audience is not enough; you have to change how you reach your audience. Of course, virtual realty (VR) is a main candidate, as it allows the user to immerse and interact with the content in a never-before-seen way. A successful campaign in 2017 is going to be one that mixes brand awareness, great content and smart delivery (which may include VR).

Dense content over long articles

As everyone’s attention becomes more and more limited, content is going to follow and become denser. Long and well structured content was favored until now. In 2017, short and dense content is going to be favored. This comes as an adaptation to the fact most readers only browse the internet in short sessions and want to read short and high value content.

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Accelerated mobile pages is expected to grow

Google initiated a project meant to make the web more mobile friendly. Their project is called Accelerated Mobile Pages, and features a set of standards for web pages, meant to transform the user experience when browsing from a mobile device. For site owners and bloggers this means you have to stay up to date with the new standards and ensure you have a mobile version of your site. Having a mobile version will also ensure better visibility in Google searches as the crawlers are now going to favor sites which have a mobile version and even rank them based on it.

Personal branding remains a secret weapon

Personal branding done right can bring you a lot of benefits, yet few people and companies know how to effectively use this technique. For 2017, aim to master personal branding, as it has the power to transform your online presence. Just look at all the Youtube bloggers who are using personal branding to earn a living, even if they don’t sell any products or services.

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Personal branding is a powerful way to make sure your online marketing campaigns are successful because a strong brand ensures high engagement rates, which brings traffic to your site.

Featured photo credit: Unsplash via unsplash.com

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Last Updated on September 25, 2019

7 Best Project Management Apps to Boost Productivity

7 Best Project Management Apps to Boost Productivity

Project management doesn’t need to be a complicated thing, not if you have apps that make things a whole lot simpler. When you have project management apps, you can take care of your team, tasks and deadlines, without even being in the office. You don’t even have to spend a lot of money to get most of the apps you might need.

Here are the 7 best project management apps to super boost your team’s productivity:

1. Basecamp

    It’s probably the most well-known project management app out there. It allows you to organize projects that act as a central location for everything and contains such things as to-do lists, notes, events, files, and much more.

    It is user-friendly, and has a free 30-day trial period. After that, the plan is $99 per month.

    Find out more about Basecamp here.

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    2. Asana

      If you are looking for something that is not difficult to use, check out Asana. This is a great task management app that can be used for managing projects as well.

      In a nutshell, Asana helps you create and share task lists with your team. The app is simple but smart enough and has got a lot of integrations. Teams with up to 15 members can use Asana for free. Teams with 15 members and up can choose plans that range from $10.99 per month.

      Find out more about Asana here.

      3. Casual

        This is a unique app that offers a different way of doing things. On Casual, you plan your tasks just by drawing them as a flowchart. The neat thing is that Casual helps you visualize and track dependencies between tasks.

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        This app is incredibly intuitive and works great for personal projects, as well as for organizing projects for small teams. You can try it for free, and if you don’t like it, there is no obligation to pay for anything.

        Find out more about Casual here.

        4. Trello

          This app is incredibly user-friendly, and is based on Kanban boards. It actually works like a virtual whiteboard with post-it-notes.

          Trello is great for organizing your to-do lists, ideas, and is very easy to use. You can create several boards to use for various projects, and it’s free of cost. Trello is available to iOS and Android users as well.

          Find out more about Trello here.

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          5. OmniPlan

            This is an awesome app for iPhone and iPad users. If you love Gantt charts, this is definitely an app that you can get a lot out of.

            You start out by creating a simple project outline. Then you can use the app to help you through every step of the project until its completion.

            A standard plan for iOS costs just $99.99, and the pro plan is only $199.99.

            Find out more about OmniPlan here.

            6. Podio

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              This is a great app for medium and large-sized teams working on projects. The special point about Podio is that there are additional features such as CRM and social intranet.

              There are four different packages: Free, which is free for up to five employees and five external users; Basic, which is $9 per month per employee; Plus, which is $14 per month per employee, and Premium, which is $24 per month per employee.

              Find out more about Podio here.

              7. Microsoft Project

                This is one of the most commonly-used project management apps. However, it is also one of the most difficult apps to use. It does have a lot of features that are popular with project managers, which is why we have chosen to include in on this list. You can customize reports, track burn rates, and stay on track until projects are complete.

                The basic plan starts with $7 per month, which allows you project team members to collaborate in the cloud, via web browser or mobile.

                Find out more about Microsoft Project here.

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