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These Are The Digital Trends You Need In 2017

These Are The Digital Trends You Need In 2017

As 2016 is coming to an end, entrepreneurs are already planning their moves for 2017. For site owners and bloggers, this means planning your marketing. As the last years saw dramatic changes in SEO due to Google’s updates, having a plan for the next year is crucial if you want to outperform your competition. You need to be ready to adjust your strategies along the way, but having a strategy in the first place is a must. In order to plan, you have to know the latest trends for 2017, so here they are.

The return of technical SEO

If you don’t know what is technical SEO, don’t despair—most people don’t know what it is. Technical SEO refers to monitoring and improving your site’s indexation, the sitemap and continuously monitoring and updating your links. One can use this type of SEO to improve the site’s ranking and help the search engine crawlers find your site easier.

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Social media becomes the primary ad channel

As Facebook and Instagram opened the way in placing one ad on two different channels, paying attention to social media for your campaigns will be very important in 2017. Youtube and Linkedin are two other channels that can be used to advertise your products or ideas, so don’t skip them.

Video marketing will definitely gain more importance than image marketing, but document sharing is what you want to try for marketing, as 2017 will be the year of online sharing, especially because you can target specific groups.

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Enhance the experience with virtual realty

Content was king in the past years and it will remain king, but experience will also grow in importance. Simply providing the content for your audience is not enough; you have to change how you reach your audience. Of course, virtual realty (VR) is a main candidate, as it allows the user to immerse and interact with the content in a never-before-seen way. A successful campaign in 2017 is going to be one that mixes brand awareness, great content and smart delivery (which may include VR).

Dense content over long articles

As everyone’s attention becomes more and more limited, content is going to follow and become denser. Long and well structured content was favored until now. In 2017, short and dense content is going to be favored. This comes as an adaptation to the fact most readers only browse the internet in short sessions and want to read short and high value content.

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Accelerated mobile pages is expected to grow

Google initiated a project meant to make the web more mobile friendly. Their project is called Accelerated Mobile Pages, and features a set of standards for web pages, meant to transform the user experience when browsing from a mobile device. For site owners and bloggers this means you have to stay up to date with the new standards and ensure you have a mobile version of your site. Having a mobile version will also ensure better visibility in Google searches as the crawlers are now going to favor sites which have a mobile version and even rank them based on it.

Personal branding remains a secret weapon

Personal branding done right can bring you a lot of benefits, yet few people and companies know how to effectively use this technique. For 2017, aim to master personal branding, as it has the power to transform your online presence. Just look at all the Youtube bloggers who are using personal branding to earn a living, even if they don’t sell any products or services.

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Personal branding is a powerful way to make sure your online marketing campaigns are successful because a strong brand ensures high engagement rates, which brings traffic to your site.

Featured photo credit: Unsplash via unsplash.com

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Last Updated on February 15, 2019

7 Tools to Help Keep Track of Goals and Habits Effectively

7 Tools to Help Keep Track of Goals and Habits Effectively

Now that 2011 is well underway and most people have fallen off the bandwagon when it comes to their New Year’s resolutions (myself included), it’s a good time to step back and take an honest look at our habits and the goals that we want to achieve.

Something that I have learned over the past few years is that if you track something, be it your eating habits, exercise, writing time, work time, etc. you become aware of the reality of the situation. This is why most diet gurus tell you to track what you eat for a week so you have an awareness of the of how you really eat before you start your diet and exercise regimen.

Tracking daily habits and progress towards goals is another way to see reality and create a way for you clearly review what you have accomplished over a set period of time. Tracking helps motivate you too; if I can make a change in my life and do it once a day for a period of time it makes me more apt to keep doing it.

So, if you have some goals and habits in mind that need tracked, all you need is a tracking tool. Today we’ll look at 7 different tools to help you keep track of your habits and goals.

Joe’s Goals

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    Joe’s Goals is a web-based tool that allows users to track their habits and goals in an easy to use interface. Users can add as many goals/habits as they want and also check multiple times per day for those “extra productive days”. Something that is unique about Joe’s Goals is the way that you can keep track of negative habits such as eating out, smoking, etc. This can help you visualize the good things that you are doing as well as the negative things that you are doing in your life.

    Joe’s Goals is free with a subscription version giving you no ads and the “latest version” for $12 a year.

    Daytum

      Daytum

      is an in depth way of counting things that you do during the day and then presenting them to you in many different reports and groups. With Daytum you can add several different items to different custom categories such as work, school, home, etc. to keep track of your habits in each focus area of your life.

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      Daytum is extremely in depth and there are a ton of settings for users to tweak. There is a free version that is pretty standard, but if you want more features and unlimited items and categories you’ll need Daytum Plus which is $4 a month.

      Excel or Numbers

        If you are the spreadsheet number cruncher type and the thought of using someone else’s idea of how you should track your habits turns you off, then creating your own Excel/Numbers/Google spreadsheet is the way to go. Not only do you have pretty much limitless ways to view, enter, and manipulate your goal and habit data, but you have complete control over your stuff and can make it private.

        What’s nice about spreadsheets is you can create reports and can customize your views in any way you see fit. Also, by using Dropbox, you can keep your tracker sheets anywhere you have a connection.

        Evernote

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          I must admit, I am an Evernote junky, mostly because this tool is so ubiquitous. There are several ways you can implement habit/goal tracking with Evernote. You won’t be able to get nifty reports and graphs and such, but you will be able to access your goal tracking anywhere your are, be it iPhone, Android, Mac, PC, or web. With Evernote you pretty much have no excuse for not entering your daily habit and goal information as it is available anywhere.

          Evernote is free with a premium version available.

          Access or Bento

            If you like the idea of creating your own tracker via Excel or Numbers, you may be compelled to get even more creative with database tools like Access for Windows or Bento for Mac. These tools allow you to set up relational databases and even give you the option of setting up custom interfaces to interact with your data. Access is pretty powerful for personal database applications, and using it with other MS products, you can come up with some pretty awesome, in depth analysis and tracking of your habits and goals.

            Bento is extremely powerful and user friendly. Also with Bento you can get the iPhone and iPad app to keep your data anywhere you go.

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            You can check out Access and the Office Suite here and Bento here.

            Analog Bonus: Pen and Paper

            All these digital tools are pretty nifty and have all sorts of bells and whistles, but there are some people out there that still swear by a notebook and pen. Just like using spreadsheets or personal databases, pen and paper gives you ultimate freedom and control when it comes to your set up. It also doesn’t lock you into anyone else’s idea of just how you should track your habits.

            Conclusion

            I can’t necessarily recommend which tool is the best for tracking your personal habits and goals, as all of them have their quirks. What I can do however (yes, it’s a bit of a cop-out) is tell you that the tool to use is whatever works best for you. I personally keep track of my daily habits and personal goals with a combo Evernote for input and then a Google spreadsheet for long-term tracking.

            What this all comes down to is not how or what tool you use, but finding what you are comfortable with and then getting busy with creating lasting habits and accomplishing short- and long-term goals.

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