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11 Ways To Boost Your Social Media Marketing in 2017

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11 Ways To Boost Your Social Media Marketing in 2017

An effective social media marketing approach means having a well thought out plan that helps you in everything from attracting readers and participating followers to organizing and researching, with the supreme goal of switching your followers into paying customers. Today, I will discuss 11 powerful ways that can improve your social media marketing strategy to help your business reach its goals in 2017.

Whether you are putting together your strategy for the first time or you are looking for ways to spice up your existing scheme, this post will present you with new ideas for getting the attention of social media users,  managing your social media attempts, and making the most out of recent trends online. There are many platforms you can use for your social media marketing, including Facebook, Instagram, Twitter, Pinterest, Google+ and Reddit.

Managing social media for marketing purposes can be extremely time-consuming, but there are also so ways to boost your social media marketing and improve your profiles.

1. Update your blog regularly

Blogging is a fantastic platform to enhance your social media marketing. For beginners, whenever you share your posts with readers on social media, you will have a high chance of bringing people back to your blog or website. It is also important to put social sharing buttons on your blog to encourage your readers to share on their own social platforms.

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2. Keep content fresh

Social media marketing requires consistency in publishing highly valued content for your readers. Though it may be difficult, it is very good to make fresh content ideas for your audience to see. Therefore, never waste any leisure you have. Use this period to jot down new ideas for your social media marketing. Fresh content encourages the audience to stick to your website and know that there’s always something new to read on your platform.

However, it is also important to make sure you post consistently. That is, if you add new content in at two day intervals, every Saturday, every Monday etc, stick to that. This helps your audience to know when to visit your site or social media for new products or services.

3. Restructure your old content

Reconstructing your older content is not only a great way to save time but, if done properly, it is an effective way for expanding your reach. Think about it, constantly creating content for the same group of visitors is not going to help you expand your audience considerably. So make sure your already valuable content gets a chance reach more people.
One of the keys to social media marketing is concentrating on: high quality content + multiple formats + online distribution.

You can re-share your content on social media and bring it to the front page of your blog or platform to increase more sales.

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4. Attract your audience’s attention with infographics

Readers love infographics because they display information clearly, concisely and quickly. Be sure to include the watermark of your business so that your work is attributed and your brand gains exposure as the infographic gets shared across the internet. You can also have backlinks to your site to gain more visitors.

Infolinks make things easier for them to read because it is visual and demonstrated with images. It also depicts what your product or content is all about.

5. Incorporate audio into the content

Communication and marketing are incredibly centered around visuals. That’s why combining audio tracks into your social media marketing strategy is a great way to stand out and hook in your audience on a more personal level. Sound influences our bodies, thoughts and actions and has a different way of reaching people.

6. Make an impact with your images

No doubt a picture says a thousand words. It is obvious that articles and links are important for driving traffic to your website but images also play vital role in social media marketing. The impact that images have cannot be underestimated because it attracts readers and audiences to get them click through.

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Images play vital role to induce buyers to buy any product. If you have a very high quality image on each social media post then you have a higher chance of reaching more people through it.

7. Build your Instagram followers

It is essential to grow your Instagram for marketing. Instagram has been one of the best social platforms to target new audiences for your marketing purpose. Many businesses on social media build their profile by buying real active Instagram followers while others work very hard to get an audience.

Instagram is a fantastic platform to boost your social media marketing, though it might be seen as image sharing site. You can maximize this platform by sharing images of your product to your followers and don’t forget to hashtag the name of your product.

8. Participate in online conversations

Participating in online conversations with your hashtag makes your business visible and able to trend on social media. You need to discover where your potential clients are ‘hanging out’ on social media and start reading, listening, and commenting when you have something to incorporate. Doing this will not only makes your business visible to the world but also help to grow your marketing strategies.

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9. Run a Facebook live chat

Facebook is currently prioritizing live online video in the news feed, which means if you would like to stand out, a live chat could give you a great possibility to do so. To start out a live video broadcast, tap on ‘Update Status’ and then select the video icon. If you’d like, you can write a quick description and choose the audience that you want to share with before going live.

10. Start tracking your profile links

It very essential to track the links of your social media profile. It can be super interesting to measure how many individuals are clicking on the links and tracking their performance can give you great insights. You can use Bit.ly for a quick and simple ways to track your profile links.

11. Give customers a reason to provide feedback

As we all know, getting feedback from customers on your service or product is extremely important. For this reason, it is important to give your customers a reason to help. To attract customers for this, you can make incentives available for providing feedback. Just make sure the reward matches in with your business design, and what is actually appealing to your customers. A great idea is to offer discounts, coupons or chances to enter in special gifts. Try out different offers and see what works and build an incentive program around that.

Featured photo credit: Marccx via marccx.com

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More by this author

Saminu Abass

Content Writer and Blogger

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Last Updated on January 5, 2022

How to Deal With Anger (The Ultimate Anger Management Guide)

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How to Deal With Anger (The Ultimate Anger Management Guide)

We all lose our temper from time to time, and expressing anger is actually a healthy thing to do in our relationships with others. Expressing our differences in opinion allows us to have healthy conflict and many times come to an agreement or understanding that works for everyone. However, there are times when anger can become overwhelming or damaging, and during these times, it’s important to learn how to deal with anger.

Expressing anger inappropriately can be harmful to relationships, both personal and professional. You may express too much anger, too often, or at times that are only going to make things worse, not better. In this article we will look at anger management techniques that will help you better control your emotions.

Let’s take a deeper look at how to deal with anger.

Expressing Anger

Anger is a natural and normal part of almost any relationship. This includes relationships with your significant other, kids, boss, friends, family, etc. Anger provides us with valuable information if we are willing to listen to it. It clues us in to areas where we disagree with others and things that need to be changed or altered.

Unhealthy Ways to Express Anger

Here are some common yet unhealthy ways to express anger that you should avoid:

Being Passive-Aggressive

This is a term many of us are familiar with. Passive-aggressive behavior happens when someone is angry but uses indirect communication to express their anger.

Some of the more common passive-aggressive behaviors include the silent treatment, making comments about someone behind their back, being grumpy, moody, or pouting, or simply not doing tasks or assignments that they should.

This is a passive-aggressive person’s way of showing their anger. It’s not very productive but extremely common.

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Poorly-Timed

Some people get overwhelmed and express anger in a situation where it can’t really do any good.

An example would be getting angry at one person in front of a crowd of people. All that does is make people uncomfortable and shuts them down. It’s not a healthy way to express anger or disagreement with someone.

Ongoing Anger

Being angry all the time is most often a symptom of something else. It’s healthy and normal to express anger when you disagree with someone. However, if someone is angry most of the time and always seems to be expressing their anger to everyone around them, this won’t serve them well.

Over time, people will start to avoid this person and have as little contact as possible. The reason being is no one likes being around someone who is angry all the time; it’s a no-win situation.

Healthy Ways to Express Anger

What about the healthy ways[1] to adapt? When learning how to deal with anger, here are some healthy ways to get you started.

Being Honest

Express your anger or disagreement honestly. Be truthful about what it is that is making you angry. Sometimes this will entail walking away and thinking about it for a bit before you respond.

Don’t say you’re mad at something someone did or said when it’s really something else that upset you.

Being Direct

Similar to being honest, being direct is a healthy way to express anger.

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Don’t talk around something that is making you angry. Don’t say that one thing is making you angry when it’s really something else, and don’t stack items on top of each other so you can unload on someone about 10 different things 6 months from now.

Be direct and upfront about what is making you angry. Ensure you are expressing your anger to the person who upset you or you are angry at, not to someone else. This is very counterproductive.

Being Timely

When something makes you angry, it’s much better to express it in a timely manner. Don’t keep it bottled up inside of you, as that’s only going to do more harm than good.

Think of the marriages that seem to go up in flames out of nowhere when the reality is someone kept quiet for years until they hit their breaking point.

Expressing anger as it occurs is a much healthier way of using anger to help us guide our relationships in the moment.

How to Deal With Anger

If you feel angry, how should you deal with it right at that moment?

1. Slow Down

From time to time, I receive an email at work that makes me so angry that steam is probably pouring out of my ears.

In my less restrained moments, I have been known to fire off a quick response, and that typically has ended about as well as you might imagine.

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When I actually walk away from my computer and go do something else for a while, I am able to calm down and think more rationally. After that happens, I am able to respond in a more appropriate and productive manner. Doing things that helps you learn how to release anger can make an uncomfortable situation more manageable before it gets out of hand.

2. Focus on the “I”

Remember that you are the one that’s upset. Don’t accuse people of making you upset because, in the end, it’s your response to what someone did that really triggered your anger. You don’t want to place blame by saying something like “Why don’t you ever put away your dishes?” Say something more like “Having dirty dishes laying on the counter upsets me—can you work with me to come to a solution?”

When you are accusatory towards someone, all that does is increase the tension. This doesn’t usually do anything except make your anger rise higher.

3. Work out

When learning how to deal with anger, exercise is a great outlet. If something happens that angers you, see if you have the opportunity to burn off some of the anger.

Being able to hit the gym to get a hard workout in is great. If this isn’t an option, see if you can go for a run or a bike ride. If you are at work when you become angry and the weather permits, at least go outside for a brisk walk.

Besides working some of your anger out through exercise, this also helps to give your mind a chance to work through some ways to address what it is that upset you.

4. Seek Help When Needed

There are times when we could all use some help. Life can be stressful and overwhelming. It’s perfectly fine to seek some help from a mental health professional if it will help you get back to a healthy balance.If you find that you are angry all the time, it might be a good idea to go talk to an expert about learning to control intense emotions. They can give you some sound advice and ideas on how to get your anger to a more manageable and healthy level.

5. Practice Relaxation

We all seem to lead incredibly busy lives, and that’s a good thing if we are loving the life we are living. That being said, it is very beneficial to our physical and mental well-being to take time out for relaxation.

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That can mean spending time doing things that help us calm down and relax, like being around people we enjoy, practicing deep breathing or listening to music. It could be making time for things that help bring us balance like a healthy diet and physical activity.

Many people incorporate techniques such as yoga and meditation to calm their minds and release tension when learning how to deal with anger. Whatever your choice is, ensure you take time out to relax when warning signs of anger start to bubble up.

6. Laugh

Incorporating humor and laughter on a regular basis will help keep anger in check and help you get over a bad mood and feelings of anger more quickly. This isn’t part of formal anger management techniques, but you’ll be surprised by how well it works. Remember, life is a journey that’s meant to be enjoyed fully along the way through healthy emotion. Make sure you take time to laugh and have fun.Surround yourself with people that like to laugh and enjoy life. Don’t work at a job that just causes you stress, which can lead to anger. Work at something you enjoy doing.

7. Be Grateful

It’s easy to focus on the bad in life and the things that cause us negative emotions. It’s vitally important to remind ourselves of all the wonderful things in life that bring us positive emotions, things that we easily forget because we get caught up in the whirlwind of day to day life.

Take time out each day to remind yourself of a few things you are grateful for in order to help you learn how to release anger and invite in more positive feelings.

Final Thoughts

Life can be overwhelming at times. We seem to have constant pressure to achieve more and to always be on the go or motivated. People we are around and situations we are in can cause stress, anger, and negative emotions. At times, it can seem to be too much, and we get angry and our emotions start to get out of control.

During these times, keep in mind that life is an incredible journey, full of wonder and things that bring you joy. When you find yourself angry more often than is healthy, take time out to remember the good things in life—the things that we seem to forget yet bring us so much positive energy and emotions.

Use some of the tips included here to help with how to deal with anger and better control your emotions.

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More Resources on Anger Management

Featured photo credit: Andre Hunter via unsplash.com

Reference

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