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11 Ways To Boost Your Social Media Marketing in 2017

11 Ways To Boost Your Social Media Marketing in 2017

An effective social media marketing approach means having a well thought out plan that helps you in everything from attracting readers and participating followers to organizing and researching, with the supreme goal of switching your followers into paying customers. Today, I will discuss 11 powerful ways that can improve your social media marketing strategy to help your business reach its goals in 2017.

Whether you are putting together your strategy for the first time or you are looking for ways to spice up your existing scheme, this post will present you with new ideas for getting the attention of social media users,  managing your social media attempts, and making the most out of recent trends online. There are many platforms you can use for your social media marketing, including Facebook, Instagram, Twitter, Pinterest, Google+ and Reddit.

Managing social media for marketing purposes can be extremely time-consuming, but there are also so ways to boost your social media marketing and improve your profiles.

1. Update your blog regularly

Blogging is a fantastic platform to enhance your social media marketing. For beginners, whenever you share your posts with readers on social media, you will have a high chance of bringing people back to your blog or website. It is also important to put social sharing buttons on your blog to encourage your readers to share on their own social platforms.

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2. Keep content fresh

Social media marketing requires consistency in publishing highly valued content for your readers. Though it may be difficult, it is very good to make fresh content ideas for your audience to see. Therefore, never waste any leisure you have. Use this period to jot down new ideas for your social media marketing. Fresh content encourages the audience to stick to your website and know that there’s always something new to read on your platform.

However, it is also important to make sure you post consistently. That is, if you add new content in at two day intervals, every Saturday, every Monday etc, stick to that. This helps your audience to know when to visit your site or social media for new products or services.

3. Restructure your old content

Reconstructing your older content is not only a great way to save time but, if done properly, it is an effective way for expanding your reach. Think about it, constantly creating content for the same group of visitors is not going to help you expand your audience considerably. So make sure your already valuable content gets a chance reach more people.
One of the keys to social media marketing is concentrating on: high quality content + multiple formats + online distribution.

You can re-share your content on social media and bring it to the front page of your blog or platform to increase more sales.

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4. Attract your audience’s attention with infographics

Readers love infographics because they display information clearly, concisely and quickly. Be sure to include the watermark of your business so that your work is attributed and your brand gains exposure as the infographic gets shared across the internet. You can also have backlinks to your site to gain more visitors.

Infolinks make things easier for them to read because it is visual and demonstrated with images. It also depicts what your product or content is all about.

5. Incorporate audio into the content

Communication and marketing are incredibly centered around visuals. That’s why combining audio tracks into your social media marketing strategy is a great way to stand out and hook in your audience on a more personal level. Sound influences our bodies, thoughts and actions and has a different way of reaching people.

6. Make an impact with your images

No doubt a picture says a thousand words. It is obvious that articles and links are important for driving traffic to your website but images also play vital role in social media marketing. The impact that images have cannot be underestimated because it attracts readers and audiences to get them click through.

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Images play vital role to induce buyers to buy any product. If you have a very high quality image on each social media post then you have a higher chance of reaching more people through it.

7. Build your Instagram followers

It is essential to grow your Instagram for marketing. Instagram has been one of the best social platforms to target new audiences for your marketing purpose. Many businesses on social media build their profile by buying real active Instagram followers while others work very hard to get an audience.

Instagram is a fantastic platform to boost your social media marketing, though it might be seen as image sharing site. You can maximize this platform by sharing images of your product to your followers and don’t forget to hashtag the name of your product.

8. Participate in online conversations

Participating in online conversations with your hashtag makes your business visible and able to trend on social media. You need to discover where your potential clients are ‘hanging out’ on social media and start reading, listening, and commenting when you have something to incorporate. Doing this will not only makes your business visible to the world but also help to grow your marketing strategies.

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9. Run a Facebook live chat

Facebook is currently prioritizing live online video in the news feed, which means if you would like to stand out, a live chat could give you a great possibility to do so. To start out a live video broadcast, tap on ‘Update Status’ and then select the video icon. If you’d like, you can write a quick description and choose the audience that you want to share with before going live.

10. Start tracking your profile links

It very essential to track the links of your social media profile. It can be super interesting to measure how many individuals are clicking on the links and tracking their performance can give you great insights. You can use Bit.ly for a quick and simple ways to track your profile links.

11. Give customers a reason to provide feedback

As we all know, getting feedback from customers on your service or product is extremely important. For this reason, it is important to give your customers a reason to help. To attract customers for this, you can make incentives available for providing feedback. Just make sure the reward matches in with your business design, and what is actually appealing to your customers. A great idea is to offer discounts, coupons or chances to enter in special gifts. Try out different offers and see what works and build an incentive program around that.

Featured photo credit: Marccx via marccx.com

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Saminu Abass

Content Writer and Blogger

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Last Updated on December 10, 2019

5 Smart Reasons to Start Journal Writing Today

5 Smart Reasons to Start Journal Writing Today

Here’s the truth: your effectiveness at life is not what it could be. You’re missing out.

Each day passes by and you have nothing to prove that it even happened. Did you achieve something? Go on a date? Have an emotional breakthrough? Who knows?

But what you do know is that you don’t want to make the same mistakes that you’ve made in the past.

Our lives are full of hidden gems of knowledge and insight, and the most recent events in our lives contain the most useful gems of all. Do you know why? It’s simple, those hidden lessons are the most up to date, meaning they have the largest impact on what we’re doing right now.

But the question is, how do you get those lessons? There’s a simple way to do it, and it doesn’t involve time machines:

Journal writing.

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Improved mental clarity, the ability to see our lives in the big picture, as well as serving as a piece of evidence cataloguing every success we’ve ever had; we are provided all of the above and more by doing some journal writing.

Journal writing is a useful and flexible tool to help shed light on achieving your goals.

Here’s 5 smart reasons why you should do journal writing:

1. Journals Help You Have a Better Connection with Your Values, Emotions, and Goals

By journaling about what you believe in, why you believe it, how you feel, and what your goals are, you understand your relationships with these things better. This is because you must sort through the mental clutter and provide details on why you do what you do and feel what you feel.

Consider this:

Perhaps you’ve spent the last year or so working at a job you don’t like. It would be easy to just suck it up and keep working with your head down, going on as if it’s supposed to be normal to not like your job. Nobody else is complaining, so why should you, right?

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But a little journal writing will set things straight for you. You don’t like your job. You feel like it’s robbing you of happiness and satisfaction, and you don’t see yourself better there in the future.

The other workers? Maybe they don’t know, maybe they don’t care. But you do, you know and care enough to do something about it. And you’re capable of fixing this problem because your journal writing allows you to finally be honest with yourself about it.

2. Journals Improve Mental Clarity and Help Improve Your Focus

If there’s one thing journal writing is good for, it’s clearing the mental clutter.

How does it work? Simply, whenever you have a problem and write about it in a journal, you transfer the problem from your head to the paper. This empties the mind, allowing allocation of precious resources to problem-solving rather than problem-storing.

Let’s say you’ve been juggling several tasks at work. You’ve got data entry, testing, e-mails, problems with the boss, and so on—enough to overwhelm you—but as you start journal writing, things become clearer and easier to understand: Data entry can actually wait till Thursday; Bill kindly offered earlier to do my testing; For e-mails, I can check them now; the boss is just upset because Becky called in sick, etc.

You become better able to focus and reason your tasks out, and this is an indispensable and useful skill to have.

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3. Journals Improve Insight and Understanding

As a positive consequence of improving your mental clarity, you become more open to insights you may have missed before. As you write your notes out, you’re essentially having a dialogue with yourself. This draws out insights that you would have missed otherwise; it’s almost as if two people are working together to better understand each other. This kind of insight is only available to the person who has taken the time to connect with and understand themselves in the form of writing.

Once you’ve gotten a few entries written down, new insights can be gleaned from reading over them. What themes do you see in your life? Do you keep switching goals halfway through? Are you constantly dating the same type of people who aren’t good for you? Have you slowly but surely pushed people out of your life for fear of being hurt?

All of these questions can be answered by simply self-reflecting, but you can only discover the answers if you’ve captured them in writing. These questions are going to be tough to answer without a journal of your actions and experiences.

4. Journals Track Your Overall Development

Life happens, and it can happen fast. Sometimes we don’t take the time to stop and look around at what’s happening to us at each moment. We don’t get to see the step-by-step progress that we’re making in our own lives. So what happens? One day it’s the future, and you have no idea how you’ve gotten there.

Journal writing allows you to see how you’ve changed over time, so you can see where you did things right, and you can see where you took a misstep and fell.

The great thing about journals is that you’ll know what that misstep was, and you can make sure it doesn’t happen again—all because you made sure to log it, allowing yourself to learn from your mistakes.

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5. Journals Facilitate Personal Growth

The best thing about journal writing is that no matter what you end up writing about, it’s hard to not grow from it. You can’t just look at a past entry in which you acted shamefully and say “that was dumb, anyway!” No, we say “I will never make a dumb choice like that again!”

It’s impossible not to grow when it comes to journal writing. That’s what makes journal writing such a powerful tool, whether it’s about achieving goals, becoming a better person, or just general personal-development. No matter what you use it for, you’ll eventually see yourself growing as a person.

Kickstart Journaling

How can journaling best be of use to you? To vent your emotions? To help achieve your goals? To help clear your mind? What do you think makes journaling such a useful life skill?

Know the answer? Then it’s about time you reap the benefits of journal writing and start putting pen to paper.

Here’s what you can do to start journaling:

Featured photo credit: Jealous Weekends via unsplash.com

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