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11 Ways To Boost Your Social Media Marketing in 2017

11 Ways To Boost Your Social Media Marketing in 2017

An effective social media marketing approach means having a well thought out plan that helps you in everything from attracting readers and participating followers to organizing and researching, with the supreme goal of switching your followers into paying customers. Today, I will discuss 11 powerful ways that can improve your social media marketing strategy to help your business reach its goals in 2017.

Whether you are putting together your strategy for the first time or you are looking for ways to spice up your existing scheme, this post will present you with new ideas for getting the attention of social media users,  managing your social media attempts, and making the most out of recent trends online. There are many platforms you can use for your social media marketing, including Facebook, Instagram, Twitter, Pinterest, Google+ and Reddit.

Managing social media for marketing purposes can be extremely time-consuming, but there are also so ways to boost your social media marketing and improve your profiles.

1. Update your blog regularly

Blogging is a fantastic platform to enhance your social media marketing. For beginners, whenever you share your posts with readers on social media, you will have a high chance of bringing people back to your blog or website. It is also important to put social sharing buttons on your blog to encourage your readers to share on their own social platforms.

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2. Keep content fresh

Social media marketing requires consistency in publishing highly valued content for your readers. Though it may be difficult, it is very good to make fresh content ideas for your audience to see. Therefore, never waste any leisure you have. Use this period to jot down new ideas for your social media marketing. Fresh content encourages the audience to stick to your website and know that there’s always something new to read on your platform.

However, it is also important to make sure you post consistently. That is, if you add new content in at two day intervals, every Saturday, every Monday etc, stick to that. This helps your audience to know when to visit your site or social media for new products or services.

3. Restructure your old content

Reconstructing your older content is not only a great way to save time but, if done properly, it is an effective way for expanding your reach. Think about it, constantly creating content for the same group of visitors is not going to help you expand your audience considerably. So make sure your already valuable content gets a chance reach more people.
One of the keys to social media marketing is concentrating on: high quality content + multiple formats + online distribution.

You can re-share your content on social media and bring it to the front page of your blog or platform to increase more sales.

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4. Attract your audience’s attention with infographics

Readers love infographics because they display information clearly, concisely and quickly. Be sure to include the watermark of your business so that your work is attributed and your brand gains exposure as the infographic gets shared across the internet. You can also have backlinks to your site to gain more visitors.

Infolinks make things easier for them to read because it is visual and demonstrated with images. It also depicts what your product or content is all about.

5. Incorporate audio into the content

Communication and marketing are incredibly centered around visuals. That’s why combining audio tracks into your social media marketing strategy is a great way to stand out and hook in your audience on a more personal level. Sound influences our bodies, thoughts and actions and has a different way of reaching people.

6. Make an impact with your images

No doubt a picture says a thousand words. It is obvious that articles and links are important for driving traffic to your website but images also play vital role in social media marketing. The impact that images have cannot be underestimated because it attracts readers and audiences to get them click through.

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Images play vital role to induce buyers to buy any product. If you have a very high quality image on each social media post then you have a higher chance of reaching more people through it.

7. Build your Instagram followers

It is essential to grow your Instagram for marketing. Instagram has been one of the best social platforms to target new audiences for your marketing purpose. Many businesses on social media build their profile by buying real active Instagram followers while others work very hard to get an audience.

Instagram is a fantastic platform to boost your social media marketing, though it might be seen as image sharing site. You can maximize this platform by sharing images of your product to your followers and don’t forget to hashtag the name of your product.

8. Participate in online conversations

Participating in online conversations with your hashtag makes your business visible and able to trend on social media. You need to discover where your potential clients are ‘hanging out’ on social media and start reading, listening, and commenting when you have something to incorporate. Doing this will not only makes your business visible to the world but also help to grow your marketing strategies.

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9. Run a Facebook live chat

Facebook is currently prioritizing live online video in the news feed, which means if you would like to stand out, a live chat could give you a great possibility to do so. To start out a live video broadcast, tap on ‘Update Status’ and then select the video icon. If you’d like, you can write a quick description and choose the audience that you want to share with before going live.

10. Start tracking your profile links

It very essential to track the links of your social media profile. It can be super interesting to measure how many individuals are clicking on the links and tracking their performance can give you great insights. You can use Bit.ly for a quick and simple ways to track your profile links.

11. Give customers a reason to provide feedback

As we all know, getting feedback from customers on your service or product is extremely important. For this reason, it is important to give your customers a reason to help. To attract customers for this, you can make incentives available for providing feedback. Just make sure the reward matches in with your business design, and what is actually appealing to your customers. A great idea is to offer discounts, coupons or chances to enter in special gifts. Try out different offers and see what works and build an incentive program around that.

Featured photo credit: Marccx via marccx.com

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Saminu Abass

Content Writer and Blogger

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Last Updated on January 24, 2021

How to Say No When You Know You Say Yes Too Often

How to Say No When You Know You Say Yes Too Often

Do you say yes so often that you no longer feel that your own needs are being met? Are you wondering how to say no to people?

For years, I was a serial people pleaser[1]. Known as someone who would step up, I would gladly make time, especially when it came to volunteering for certain causes. I proudly carried this role all through grade school, college, even through law school. For years, I thought saying “no” meant I would disappoint a good friend or someone I respected.

But somewhere along the way, I noticed I wasn’t quite living my life. Instead, I seem to have created a schedule that was a strange combination of meeting the expectations of others, what I thought I should be doing, and some of what I actually wanted to do. The result? I had a packed schedule that left me overwhelmed and unfulfilled.

It took a long while, but I learned the art of saying no. Saying no meant I no longer catered fully to everyone else’s needs and could make more room for what I really wanted to do. Instead of cramming too much in, I chose to pursue what really mattered. When that happened, I became a lot happier.

And guess what? I hardly disappointed anyone.

The Importance of Saying No

When you learn the art of saying no, you begin to look at the world differently. Rather than seeing all of the things you could or should be doing (and aren’t doing), you start to look at how to say yes to what’s important.

In other words, you aren’t just reacting to what life throws at you. You seek the opportunities that move you to where you want to be.

Successful people aren’t afraid to say no. Oprah Winfrey, considered one of the most successful women in the world, confessed that it was much later in life when she learned how to say no. Even after she had become internationally famous, she felt she had to say yes to virtually everything.

Being able to say no also helps you manage your time better.

Warren Buffett views “no” as essential to his success. He said:

“The difference between successful people and really successful people is that really successful people say no to almost everything.”

When I made “no” a part of my toolbox, I drove more of my own success, focusing on fewer things and doing them well.

How We Are Pressured to Say Yes

It’s no wonder a lot of us find it hard to say no.

From an early age, we are conditioned to say yes. We said yes probably hundreds of times in order to graduate from high school and then get into college. We said yes to find work, to get a promotion, to find love and then yes again to stay in a relationship. We said yes to find and keep friends.

We say yes because we feel good when we help someone, because it can seem like the right thing to do, because we think that is key to success, and because the request might come from someone who is hard to resist.

And that’s not all. The pressure to say yes doesn’t just come from others. We put a lot of pressure on ourselves.

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At work, we say yes because we compare ourselves to others who seem to be doing more than we are. Outside of work, we say yes because we are feeling bad that we aren’t doing enough to spend time with family or friends.

The message, no matter where we turn, is nearly always, “You really could be doing more.” The result? When people ask us for our time, we are heavily conditioned to say yes.

How Do You Say No Without Feeling Guilty?

Deciding to add the word “no” to your toolbox is no small thing. Perhaps you already say no, but not as much as you would like. Maybe you have an instinct that if you were to learn the art of no that you could finally create more time for things you care about.

But let’s be honest, using the word “no” doesn’t come easily for many people.

3 Rules of Thumbs for Saying No

1. You Need to Get Out of Your Comfort Zone

Let’s face it. It is hard to say no. Setting boundaries around your time, especially you haven’t done it much in the past, will feel awkward. Your comfort zone is “yes,” so it’s time to challenge that and step outside that.

If you need help getting out of your comfort zone, check out this article.

2. You Are the Air Traffic Controller of Your Time

When you want to learn how to say no, remember that you are the only one who understands the demands for your time. Think about it: who else knows about all of the demands in your life? No one.

Only you are at the center of all of these requests. You are the only one that understands what time you really have.

3. Saying No Means Saying Yes to Something That Matters

When we decide not to do something, it means we can say yes to something else that we may care more about. You have a unique opportunity to decide how you spend your precious time.

6 Ways to Start Saying No

Incorporating that little word “no” into your life can be transformational. Turning some things down will mean you can open doors to what really matters. Here are some essential tips to learn the art of no:

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1. Check in With Your Obligation Meter

One of the biggest challenges to saying no is a feeling of obligation. Do you feel you have a responsibility to say yes and worry that saying no will reflect poorly on you?

Ask yourself whether you truly have the duty to say yes. Check your assumptions or beliefs about whether you carry the responsibility to say yes. Turn it around and instead ask what duty you owe to yourself.

2. Resist the Fear of Missing out (FOMO)

Do you have a fear of missing out (FOMO)? FOMO can follow us around in so many ways. At work, we volunteer our time because we fear we won’t move ahead. In our personal lives, we agree to join the crowd because of FOMO, even while we ourselves aren’t enjoying the fun.

Check in with yourself. Are you saying yes because of FOMO or because you really want to say yes? More often than not, running after fear doesn’t make us feel better[2].

3. Check Your Assumptions About What It Means to Say No

Do you dread the reaction you will get if you say no? Often, we say yes because we worry about how others will respond or because of the consequences. We may be afraid to disappoint others or think we will lose their respect. We often forget how much we are disappointing ourselves along the way.

Keep in mind that saying no can be exactly what is needed to send the right message that you have limited time. In the tips below, you will see how to communicate your no in a gentle and loving way.

You might disappoint someone initially, but drawing a boundary can bring you the freedom you need so that you can give freely of yourself when you truly want to. And it will often help others have more respect for you and your boundaries, not less.

4. When the Request Comes in, Sit on It

Sometimes, when we are in the moment, we instinctively agree. The request might make sense at first. Or we typically have said yes to this request in the past.

Give yourself a little time to reflect on whether you really have the time or can do the task properly. You may decide the best option is to say no. There is no harm in giving yourself the time to decide.

5. Communicate Your “No” with Transparency and Kindness

When you are ready to tell someone no, communicate your decision clearly. The message can be open and honest[3] to ensure the recipient that your reasons have to do with your limited time.

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How do you say no? 9 Healthy Ways to Say “No”

    Resist the temptation not to respond or communicate all. But do not feel obligated to provide a lengthy account about why you are saying no.

    Clear communication with a short explanation is all that is needed. I have found it useful to tell people that I have many demands and need to be careful with how I allocate my time. I will sometimes say I really appreciate that they came to me and for them to check in again if the opportunity arises another time.

    6. Consider How to Use a Modified No

    If you are under pressure to say yes but want to say no, you may want to consider downgrading a “yes” to a “yes but…” as this will give you an opportunity to condition your agreement to what works best for you.

    Sometimes, the condition can be to do the task, but not in the time frame that was originally requested. Or perhaps you can do part of what has been asked.

    Final Thoughts

    Beginning right now, you can change how you respond to requests for your time. When the request comes in, take yourself off autopilot where you might normally say yes.

    Use the request as a way to draw a healthy boundary around your time. Pay particular attention to when you place certain demands on yourself.

    Try it now. Say no to a friend who continues to take advantage of your goodwill. Or, draw the line with a workaholic colleague and tell them you will complete the project, but not by working all weekend. You’ll find yourself much happier.

    More Tips on How to Say No

    Featured photo credit: Chris Ainsworth via unsplash.com

    Reference

    [1] Science of People: 11 Expert Tips to Stop Being a People Pleaser and Start Doing You
    [2] Anxiety and Depression Association of America: Tips to Get Over Your FOMO, or Fear of Missing Out
    [3] Cooks Hill Counseling: 9 Healthy Ways to Say “No”

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