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11 Ways To Boost Your Social Media Marketing in 2017

11 Ways To Boost Your Social Media Marketing in 2017

An effective social media marketing approach means having a well thought out plan that helps you in everything from attracting readers and participating followers to organizing and researching, with the supreme goal of switching your followers into paying customers. Today, I will discuss 11 powerful ways that can improve your social media marketing strategy to help your business reach its goals in 2017.

Whether you are putting together your strategy for the first time or you are looking for ways to spice up your existing scheme, this post will present you with new ideas for getting the attention of social media users,  managing your social media attempts, and making the most out of recent trends online. There are many platforms you can use for your social media marketing, including Facebook, Instagram, Twitter, Pinterest, Google+ and Reddit.

Managing social media for marketing purposes can be extremely time-consuming, but there are also so ways to boost your social media marketing and improve your profiles.

1. Update your blog regularly

Blogging is a fantastic platform to enhance your social media marketing. For beginners, whenever you share your posts with readers on social media, you will have a high chance of bringing people back to your blog or website. It is also important to put social sharing buttons on your blog to encourage your readers to share on their own social platforms.

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2. Keep content fresh

Social media marketing requires consistency in publishing highly valued content for your readers. Though it may be difficult, it is very good to make fresh content ideas for your audience to see. Therefore, never waste any leisure you have. Use this period to jot down new ideas for your social media marketing. Fresh content encourages the audience to stick to your website and know that there’s always something new to read on your platform.

However, it is also important to make sure you post consistently. That is, if you add new content in at two day intervals, every Saturday, every Monday etc, stick to that. This helps your audience to know when to visit your site or social media for new products or services.

3. Restructure your old content

Reconstructing your older content is not only a great way to save time but, if done properly, it is an effective way for expanding your reach. Think about it, constantly creating content for the same group of visitors is not going to help you expand your audience considerably. So make sure your already valuable content gets a chance reach more people.
One of the keys to social media marketing is concentrating on: high quality content + multiple formats + online distribution.

You can re-share your content on social media and bring it to the front page of your blog or platform to increase more sales.

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4. Attract your audience’s attention with infographics

Readers love infographics because they display information clearly, concisely and quickly. Be sure to include the watermark of your business so that your work is attributed and your brand gains exposure as the infographic gets shared across the internet. You can also have backlinks to your site to gain more visitors.

Infolinks make things easier for them to read because it is visual and demonstrated with images. It also depicts what your product or content is all about.

5. Incorporate audio into the content

Communication and marketing are incredibly centered around visuals. That’s why combining audio tracks into your social media marketing strategy is a great way to stand out and hook in your audience on a more personal level. Sound influences our bodies, thoughts and actions and has a different way of reaching people.

6. Make an impact with your images

No doubt a picture says a thousand words. It is obvious that articles and links are important for driving traffic to your website but images also play vital role in social media marketing. The impact that images have cannot be underestimated because it attracts readers and audiences to get them click through.

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Images play vital role to induce buyers to buy any product. If you have a very high quality image on each social media post then you have a higher chance of reaching more people through it.

7. Build your Instagram followers

It is essential to grow your Instagram for marketing. Instagram has been one of the best social platforms to target new audiences for your marketing purpose. Many businesses on social media build their profile by buying real active Instagram followers while others work very hard to get an audience.

Instagram is a fantastic platform to boost your social media marketing, though it might be seen as image sharing site. You can maximize this platform by sharing images of your product to your followers and don’t forget to hashtag the name of your product.

8. Participate in online conversations

Participating in online conversations with your hashtag makes your business visible and able to trend on social media. You need to discover where your potential clients are ‘hanging out’ on social media and start reading, listening, and commenting when you have something to incorporate. Doing this will not only makes your business visible to the world but also help to grow your marketing strategies.

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9. Run a Facebook live chat

Facebook is currently prioritizing live online video in the news feed, which means if you would like to stand out, a live chat could give you a great possibility to do so. To start out a live video broadcast, tap on ‘Update Status’ and then select the video icon. If you’d like, you can write a quick description and choose the audience that you want to share with before going live.

10. Start tracking your profile links

It very essential to track the links of your social media profile. It can be super interesting to measure how many individuals are clicking on the links and tracking their performance can give you great insights. You can use Bit.ly for a quick and simple ways to track your profile links.

11. Give customers a reason to provide feedback

As we all know, getting feedback from customers on your service or product is extremely important. For this reason, it is important to give your customers a reason to help. To attract customers for this, you can make incentives available for providing feedback. Just make sure the reward matches in with your business design, and what is actually appealing to your customers. A great idea is to offer discounts, coupons or chances to enter in special gifts. Try out different offers and see what works and build an incentive program around that.

Featured photo credit: Marccx via marccx.com

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Saminu Abass

Content Writer and Blogger

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Published on October 7, 2019

4 Types of Toxic People and How to Deal with Them

4 Types of Toxic People and How to Deal with Them

Can a person really be toxic? Well, a toxic person does not refer to those who are affected by the virus or toxic. To be precise, toxic people are those who are very unsupportive, abusive and unhealthy in nature. Their behavior is filled with venom and you will not feel any sort of gentle breeze in their words.

In this article, you will learn how to spot out a toxic person, and what you can do to deal with them.

Signs of Toxic People

To make it more obvious, I have added some signs of toxic people below.

Manipulative Behavior And Fabricated Mind

Toxic people are unable to deal with the bitter truth firmly. If you are going to blurt out their fabrications with proof, they will try to change the whole matter with their manipulative behavior. They will titillate you with sensitive words or they will try to frighten you to get rid of the problems.

Inhuman And Merciless in Nature

We know that sharing our thoughts with friends will keep us in good mental state. But, if you are not getting fruitful outcomes, you have to understand that you are spending time with toxic friends.

Toxic people do not know how to put themselves in other’s shoes. They just put on a mask of simplicity. But, in reality, they don’t have feelings for you. Therefore, you should stop sharing your valuable time with them as you will get nothing except annoyance and silence.

Hypocrisy at Its Best in Their Nature

Toxic people have a great hunger for respect, adoration, and fidelity. After dignifying them with these valuable elements, you will get nothing; you will be cheated, manipulated and criticized by them. And, if you are not willing to listen to them, you will be controlled by guilt-tripping.

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Emotional Outburst And Pathological Excuses

Toxic people always want to see themselves in the positive end. Therefore, to get their job done, they always have an emotional outburst and emotional excuse to make an impulsive impression upon you.

We do mistakes and it is our duty to accept those mistakes. But, toxic people have their own rules, they have a tendency to present themselves rationally even after committing a mistake. If someone tries to expose themselves with facts, they show no embarrassment and use emotional excuses as a shield.

Play with Your Emotion And Gradually Erode It

Toxic people always try to condescend you with critical jokes and when you try to elicit your thoughts, they just burst out laughing. Teasing becomes an important element in your relationship with toxic person. They even give you backhanded compliments to belittle you.

Thus, using their toxic mindset, they just gradually diminish your abilities as well as intelligence. And you will have nothing left in your hand other than putting up with these things to maintain the silence.

Well, you probably might have not seen all these signs in one person as there are different types of toxic people roaming around you.

4 Types of Toxic People

To understand it better, I’m mentioning the different types of toxic people here.

1. Conversational Narcissist

There are some toxic people who do not know how to give importance to others. They will talk about themselves but never ask you about your condition; they will only recall you when they need you or they are facing some sort of problems.

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2. Emotional Vampires

These vampires do not suck your blood but dissipate your emotion. They always talk negatively about everyone and compel you to think in the same pattern that they follow. They mask themselves in such a way in front of you that you gradually start giving importance to them. But, ultimately, you will not get any positive outcome from them.

3. Monsters with Green eyes

As discussed earlier, toxic people will give you backhanded compliments. Basically, these are called monsters with green eyes. These monsters feel happy when you feel sad. Therefore, they will always try to belittle your achievements, intelligence, and strengths. Along with it, they give compliments with some negativity in it.

4. Black-Eyed Cats

These cats always do mew-mew and try to control everything around them. They love to be pampered but, they do not like if someone goes against them.

If you are in a relationship with such persons, you will be nagged until you are giving them complete satisfaction. In a nutshell, it must be said that you have to align yourself with them if you want to live with them. But, ultimately, you will lose your mental, conversational and emotional freedom.

How to Deal with Toxic People

Living with problems is more convenient than living with toxic people. But, toxic people are parasites and therefore, you will see these monsters rambling around you wherever you go.

However, if you know how to deal with them, it would be very helpful for you and your life would be much easier to live. We have added some tips to assist you, just check these out.

Get Rid of Intermittent Reinforcement

We are very optimistic in nature and over the time, this optimism has reached to such a level that we can happily put up with the ‘close losses’ instead of trying to catch the ‘near wins’.

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B.F Skinner once did an experiment with three rats. He put them in different cages attached with levers. The lever delivered food when it was pressed. In the 1st cage, the lever always delivered food when the rat pressed it. In case of the 2nd cage, food was never delivered by the lever even after pressing it, therefore, the rat understood the lesson and never tried to get food. But, in the third cage, the lever delivered food randomly and as a result, the rat was completely hooked and fixated. He constantly pushed it but didn’t get the food always.

Well, this is called intermittent relationship and the same thing happens in human relationships where toxic people give you intermittent reinforcement and your heart gets pumped up with optimism. As a result, you will be hooked and your life will be fixated at some point with toxic people.

You should learn to move on without them and live your life happily because random happiness cannot bring permanent relief.

Never Make Too Many Allowances And Pardons

Well, sympathetic attitude is very good and it is also a fact that sometimes toxic people suffer from genuine depression, physical as well as mental illness. But, you have to set a boundary and you cannot allow people to get away with anything so easily.

If you make too many allowances as well as pardons, it would not be good for you in the long-term. Yes, there are some people who are facing extreme hardships and they are not even toxic in nature. But, all you can do is show some genuine compassion keeping yourself within the boundaries.

Always Try to Ignore Their Toxic Traps

Demotivational words are the primary weapon that they frequently use in their implications to detract you. Along with this, they throw words in such a way that you start feeling guilty. Well, you must understand that these are just toxic traps and you should not step on it.

Always remember that you will have full access to freedom if you stop taking things personally. They not only do this with you but also with everyone. You just have to keep in mind that these toxic words are not based on truth but on their own mental reproduction. So, you just have to ignore this and focus on your work.

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Show Them Your Beautiful Smile Not the Curves on Your Forehead

Toxic people have an aptitude to attack mentally, mock disgracefully and diminish shamefully. But, you will not be affected if you don’t surrender yourself. Show them that you are not getting belittled or insulted.

We all have our problems and we also know that we are capable of solving these problems. Therefore, the matter entirely depends upon us and if we don’t allow these vampires to enter into our life or play with our emotions, they cannot suck our happiness. So, I’d suggest you show your beautiful smile when they buzz around you.

Don’t Suppress Yourself

Toxic people will intimidate, bully, pass guilt, and forcefully take money from you to get their job done. They know very well that they are doing wrong and at the same time, they are acquainted with the concept that we are incapable of doing anything against them.

Most of the time, we keep ourselves quiet until someone speaks up. And because of this suppressive mindset, we are gradually being dragged into their mind games.

Well, we have to change this concept as it infuses courage into them. We need to obstruct them with firm minds and make them realize the negative consequences of their behavior.[1] If they are upsetting you, just tell them directly. Your direct statement might open a new gate of opportunity that will allow you to help them if they are suffering from genuine problems.

So, why are you still tolerating these toxic people? Follow the tips mentioned above and deal with them in the right way.

Featured photo credit: Devin Avery via unsplash.com

Reference

[1] Tips for Grooming: Change Your Fixed Negative Belief

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