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11 Ways To Boost Your Social Media Marketing in 2017

11 Ways To Boost Your Social Media Marketing in 2017

An effective social media marketing approach means having a well thought out plan that helps you in everything from attracting readers and participating followers to organizing and researching, with the supreme goal of switching your followers into paying customers. Today, I will discuss 11 powerful ways that can improve your social media marketing strategy to help your business reach its goals in 2017.

Whether you are putting together your strategy for the first time or you are looking for ways to spice up your existing scheme, this post will present you with new ideas for getting the attention of social media users,  managing your social media attempts, and making the most out of recent trends online. There are many platforms you can use for your social media marketing, including Facebook, Instagram, Twitter, Pinterest, Google+ and Reddit.

Managing social media for marketing purposes can be extremely time-consuming, but there are also so ways to boost your social media marketing and improve your profiles.

1. Update your blog regularly

Blogging is a fantastic platform to enhance your social media marketing. For beginners, whenever you share your posts with readers on social media, you will have a high chance of bringing people back to your blog or website. It is also important to put social sharing buttons on your blog to encourage your readers to share on their own social platforms.

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2. Keep content fresh

Social media marketing requires consistency in publishing highly valued content for your readers. Though it may be difficult, it is very good to make fresh content ideas for your audience to see. Therefore, never waste any leisure you have. Use this period to jot down new ideas for your social media marketing. Fresh content encourages the audience to stick to your website and know that there’s always something new to read on your platform.

However, it is also important to make sure you post consistently. That is, if you add new content in at two day intervals, every Saturday, every Monday etc, stick to that. This helps your audience to know when to visit your site or social media for new products or services.

3. Restructure your old content

Reconstructing your older content is not only a great way to save time but, if done properly, it is an effective way for expanding your reach. Think about it, constantly creating content for the same group of visitors is not going to help you expand your audience considerably. So make sure your already valuable content gets a chance reach more people.
One of the keys to social media marketing is concentrating on: high quality content + multiple formats + online distribution.

You can re-share your content on social media and bring it to the front page of your blog or platform to increase more sales.

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4. Attract your audience’s attention with infographics

Readers love infographics because they display information clearly, concisely and quickly. Be sure to include the watermark of your business so that your work is attributed and your brand gains exposure as the infographic gets shared across the internet. You can also have backlinks to your site to gain more visitors.

Infolinks make things easier for them to read because it is visual and demonstrated with images. It also depicts what your product or content is all about.

5. Incorporate audio into the content

Communication and marketing are incredibly centered around visuals. That’s why combining audio tracks into your social media marketing strategy is a great way to stand out and hook in your audience on a more personal level. Sound influences our bodies, thoughts and actions and has a different way of reaching people.

6. Make an impact with your images

No doubt a picture says a thousand words. It is obvious that articles and links are important for driving traffic to your website but images also play vital role in social media marketing. The impact that images have cannot be underestimated because it attracts readers and audiences to get them click through.

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Images play vital role to induce buyers to buy any product. If you have a very high quality image on each social media post then you have a higher chance of reaching more people through it.

7. Build your Instagram followers

It is essential to grow your Instagram for marketing. Instagram has been one of the best social platforms to target new audiences for your marketing purpose. Many businesses on social media build their profile by buying real active Instagram followers while others work very hard to get an audience.

Instagram is a fantastic platform to boost your social media marketing, though it might be seen as image sharing site. You can maximize this platform by sharing images of your product to your followers and don’t forget to hashtag the name of your product.

8. Participate in online conversations

Participating in online conversations with your hashtag makes your business visible and able to trend on social media. You need to discover where your potential clients are ‘hanging out’ on social media and start reading, listening, and commenting when you have something to incorporate. Doing this will not only makes your business visible to the world but also help to grow your marketing strategies.

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9. Run a Facebook live chat

Facebook is currently prioritizing live online video in the news feed, which means if you would like to stand out, a live chat could give you a great possibility to do so. To start out a live video broadcast, tap on ‘Update Status’ and then select the video icon. If you’d like, you can write a quick description and choose the audience that you want to share with before going live.

10. Start tracking your profile links

It very essential to track the links of your social media profile. It can be super interesting to measure how many individuals are clicking on the links and tracking their performance can give you great insights. You can use Bit.ly for a quick and simple ways to track your profile links.

11. Give customers a reason to provide feedback

As we all know, getting feedback from customers on your service or product is extremely important. For this reason, it is important to give your customers a reason to help. To attract customers for this, you can make incentives available for providing feedback. Just make sure the reward matches in with your business design, and what is actually appealing to your customers. A great idea is to offer discounts, coupons or chances to enter in special gifts. Try out different offers and see what works and build an incentive program around that.

Featured photo credit: Marccx via marccx.com

More by this author

Saminu Abass

Content Writer and Blogger

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Last Updated on October 5, 2020

How to Quit Your Boring Life and Start Living an Interesting One

How to Quit Your Boring Life and Start Living an Interesting One

We are given life with many opportunities to make it everything we want it to be and more. If you find that you’ve slipped into living a boring life, it’s time to take a hard look at what you’ve been doing and what you can start doing now to make it more interesting.

Maybe you’ve been doing the same thing and living the same life for too long, or maybe your daily routine is limiting your growth and happiness. Whatever your reason is, the following list can definitely make any day or life more interesting. Some of them are silly, while some are more meaningful, so hopefully just reading the list makes your life less boring and sparks your creativity.

Let’s dive in the list to quit your boring life and start living an interesting (and meaningful) one!

1. Channel Your 7-Year-Old Self

Imagine being a young child. Life was never boring, was it? That’s because children harness every ounce of creativity they have in order to try new things.

What would your 7-year-old self want to do in this moment? Maybe they’d pick up a paintbrush and try to paint the landscape around them. May they would go outside and build something with random materials around the yard. Maybe they would raid the fridge and put together a dish they’ve never seen before.

Just because you’re a grown-up doesn’t mean any of this stuff will be less enjoyable than you remember it. Give yourself permission to play and use your creativity to its fullest.

2. Go Play With Kids

Speaking of little kids, if you have your own (or a niece or nephew), go play with them!

Kids are absolutely hilarious, so it’s simply impossible to be bored when you’re around them. They also keep things so simple, and we can really stand to be reminded of this and stop allowing ourselves to get bogged down in boring details.

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3. Play Cell Phone Roulette

You’ll need at least one buddy for this, but this is a great way to avoid a boring life. Scroll through the contacts in your phone, stop on a random one, and (if it feels right) call the person.

You could spark an incredible catch-up session or, at the very least, remind someone that you’re thinking of them. Neither are boring.

4. Fill out a Pack of Thank-You Cards

This is a great part of a gratitude practice. We often forget to thank the people who do things for us, especially if we have come to expect those things. For example, have you ever thought about thanking your mom for that weekly phone call? Or thanking your sister for always sending you a homemade gift on your birthday?

Take time to think of at least 5 people you would like to say thank you to and write out a card. You could even write them out for random people in your neighborhood, like the local librarian, a teacher at your child’s school, or the accountant at your bank.

Anyone and everyone appreciates being thanked for their efforts.

5. Sign up for a Class

Nowadays, there are classes for everything. To make it as interesting as possible, try finding one that you wouldn’t normally consider doing, like salsa lessons, improv, or boxing.

Otherwise, try to find a course on something you’ve always wanted to learn, like pottery, photography, or a foreign language course.

What’s good about joining an interest class is that you will also meet new people, which will add even more interest to your life!

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6. Talk to Your Grandparents About Their Lives

We often underestimate how interesting the elderly are. You can rest assured that any elderly person you talk to will not have had a boring life! Take some time to talk to them and hear their interesting stories. You may even find that this motivates you to go out and find your own interesting experiences.

7. Get up on Stage at an Open Mic Night

Whether you’re funny or not, get up on stage. If you’re not into comedy, find an open mic that focuses on reading poetry or short stories and bring your own. These groups tend to be incredibly supportive for anyone who is willing to be brave enough to get up and try.

8. Do Something for Someone Else

Showing kindness automatically makes you feel good, but doing these small acts will also help to ensure that you don’t have a boring life. Try doing one or two things each week that are outside your normal routine.

For example, you could make a batch of cookies for the mailperson or help your elderly neighbor organize one of their rooms. There are a million ways to show kindness to those around you. Tap into your creativity and find your own or use some of the ideas from the image below[1].

Do random acts of kindness to avoid living a boring life.

    9. Start a DIY Project in Your Home

    If you have your own place, there is always a project that needs to get done. Many people simply pay for someone else to do it in order to avoid the hassle, but taking on a DIY project can make a boring life much more interesting.

    It doesn’t have to be super complicated. Maybe you repaint an old vase or build a spice shelf out of used pallets.

    If you need ideas, you can also check out these 30 Awesome DIY Projects that You’ve Never Heard of.

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    10. Plan a Weekend Trip or an All-Out Vacation

    This will give you something to look forward to. One study actually found that most travelers are happiest before a vacation[2]. Therefore, simply planning a trip will boost your mood, even if you can’t actually take the vacation right now.

    Even if you don’t have the time or money to go on a vacation, plan for a staycation, which is also fun and relaxing!

    11. Go People Watching

    Find a bench in a crowded area (centers of transportation like airports, bus stops, and train stations are great for this!) and just observe[3].

    People are infinitely interesting. Try to imagine what their lives are like, what they’re thinking, or where they’re going. You’ll never know if you’re right, but it will give you something to focus on and also help you practice empathy.

    12. Eat Something You’ve Never Eaten Before

    You can try that new Moroccan restaurant down the street and pick the most interesting dish on the menu. Or, you can raid your own fridge and throw together a dish you’ve never made before.

    If you’re up for a trip to the grocery store, try picking up a new fruit or veggie from the produce section. You may find a new food that you love!

    13. Dance

    You can get your friends together for a night on the town or just pull up a video on YouTube and bust a move from your own living room.

    If you’re feeling extra brave, you can even dance in public or join a flash mob.

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    14. Pick up a Book and Start Reading

    Reading a good book can keep you occupied for hours. It will also transport you to a life that isn’t your own, and one that likely will be the opposite of a boring life. You’ll be amazed by what you can learn from those pages.

    Pick on of these inspirational books to start reading: 10 Best Inspirational Books That Can Change Your Life

    15. Spend Some Time With People You Care About

    Facebook stalking doesn’t count as real social interaction. Call up a friend you haven’t seen in a while, or bring a coffee over to your parent’s place and catch up. They’ll appreciate the gesture, and you’ll avoid boredom.

    16. Check out a Museum You’ve Never Been to

    Some people are bored by museums, so if that’s you, skip to the next one. However, if you love art, history, or culture, this one is for you!

    17. Write a List of Things You Desire and Truly Want

    This is a great way to help you figure out the real reason why you’re feeling bored about your life. Maybe you haven’t really done things that you truly enjoy? Maybe what you’ve wanted to do all the time has been left behind?

    Think about the list of things you really want to do, and ask yourself why you aren’t doing these things (yet). Then, start taking your first step to make it happen.

    Now, go make your life interesting and live your dream life!

    More on How to Quit a Boring Life

    Featured photo credit: Alex Alvarez via unsplash.com

    Reference

    [1] FECAVA: Random Acts of Kindness
    [2] Applied Research in Quality of Life: Vacationers Happier, but Most not Happier After a Holiday
    [3] Psychology Today: The Expert’s Guide to People Watching

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