An effective social media marketing approach means having a well thought out plan that helps you in everything from attracting readers and participating followers to organizing and researching, with the supreme goal of switching your followers into paying customers. Today, I will discuss 11 powerful ways that can improve your social media marketing strategy to help your business reach its goals in 2017.
Whether you are putting together your strategy for the first time or you are looking for ways to spice up your existing scheme, this post will present you with new ideas for getting the attention of social media users, managing your social media attempts, and making the most out of recent trends online. There are many platforms you can use for your social media marketing, including Facebook, Instagram, Twitter, Pinterest, Google+ and Reddit.
Managing social media for marketing purposes can be extremely time-consuming, but there are also so ways to boost your social media marketing and improve your profiles.
1. Update your blog regularly
Blogging is a fantastic platform to enhance your social media marketing. For beginners, whenever you share your posts with readers on social media, you will have a high chance of bringing people back to your blog or website. It is also important to put social sharing buttons on your blog to encourage your readers to share on their own social platforms.
2. Keep content fresh
Social media marketing requires consistency in publishing highly valued content for your readers. Though it may be difficult, it is very good to make fresh content ideas for your audience to see. Therefore, never waste any leisure you have. Use this period to jot down new ideas for your social media marketing. Fresh content encourages the audience to stick to your website and know that there’s always something new to read on your platform.
However, it is also important to make sure you post consistently. That is, if you add new content in at two day intervals, every Saturday, every Monday etc, stick to that. This helps your audience to know when to visit your site or social media for new products or services.
3. Restructure your old content
Reconstructing your older content is not only a great way to save time but, if done properly, it is an effective way for expanding your reach. Think about it, constantly creating content for the same group of visitors is not going to help you expand your audience considerably. So make sure your already valuable content gets a chance reach more people.
One of the keys to social media marketing is concentrating on: high quality content + multiple formats + online distribution.
You can re-share your content on social media and bring it to the front page of your blog or platform to increase more sales.
4. Attract your audience’s attention with infographics
Readers love infographics because they display information clearly, concisely and quickly. Be sure to include the watermark of your business so that your work is attributed and your brand gains exposure as the infographic gets shared across the internet. You can also have backlinks to your site to gain more visitors.
Infolinks make things easier for them to read because it is visual and demonstrated with images. It also depicts what your product or content is all about.
5. Incorporate audio into the content
Communication and marketing are incredibly centered around visuals. That’s why combining audio tracks into your social media marketing strategy is a great way to stand out and hook in your audience on a more personal level. Sound influences our bodies, thoughts and actions and has a different way of reaching people.
6. Make an impact with your images
No doubt a picture says a thousand words. It is obvious that articles and links are important for driving traffic to your website but images also play vital role in social media marketing. The impact that images have cannot be underestimated because it attracts readers and audiences to get them click through.
Images play vital role to induce buyers to buy any product. If you have a very high quality image on each social media post then you have a higher chance of reaching more people through it.
7. Build your Instagram followers
It is essential to grow your Instagram for marketing. Instagram has been one of the best social platforms to target new audiences for your marketing purpose. Many businesses on social media build their profile by buying real active Instagram followers while others work very hard to get an audience.
Instagram is a fantastic platform to boost your social media marketing, though it might be seen as image sharing site. You can maximize this platform by sharing images of your product to your followers and don’t forget to hashtag the name of your product.
8. Participate in online conversations
Participating in online conversations with your hashtag makes your business visible and able to trend on social media. You need to discover where your potential clients are ‘hanging out’ on social media and start reading, listening, and commenting when you have something to incorporate. Doing this will not only makes your business visible to the world but also help to grow your marketing strategies.
9. Run a Facebook live chat
Facebook is currently prioritizing live online video in the news feed, which means if you would like to stand out, a live chat could give you a great possibility to do so. To start out a live video broadcast, tap on ‘Update Status’ and then select the video icon. If you’d like, you can write a quick description and choose the audience that you want to share with before going live.
10. Start tracking your profile links
It very essential to track the links of your social media profile. It can be super interesting to measure how many individuals are clicking on the links and tracking their performance can give you great insights. You can use Bit.ly for a quick and simple ways to track your profile links.
11. Give customers a reason to provide feedback
As we all know, getting feedback from customers on your service or product is extremely important. For this reason, it is important to give your customers a reason to help. To attract customers for this, you can make incentives available for providing feedback. Just make sure the reward matches in with your business design, and what is actually appealing to your customers. A great idea is to offer discounts, coupons or chances to enter in special gifts. Try out different offers and see what works and build an incentive program around that.
Featured photo credit: Marccx via marccx.com