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11 Ways To Boost Your Social Media Marketing in 2017

11 Ways To Boost Your Social Media Marketing in 2017

An effective social media marketing approach means having a well thought out plan that helps you in everything from attracting readers and participating followers to organizing and researching, with the supreme goal of switching your followers into paying customers. Today, I will discuss 11 powerful ways that can improve your social media marketing strategy to help your business reach its goals in 2017.

Whether you are putting together your strategy for the first time or you are looking for ways to spice up your existing scheme, this post will present you with new ideas for getting the attention of social media users,  managing your social media attempts, and making the most out of recent trends online. There are many platforms you can use for your social media marketing, including Facebook, Instagram, Twitter, Pinterest, Google+ and Reddit.

Managing social media for marketing purposes can be extremely time-consuming, but there are also so ways to boost your social media marketing and improve your profiles.

1. Update your blog regularly

Blogging is a fantastic platform to enhance your social media marketing. For beginners, whenever you share your posts with readers on social media, you will have a high chance of bringing people back to your blog or website. It is also important to put social sharing buttons on your blog to encourage your readers to share on their own social platforms.

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2. Keep content fresh

Social media marketing requires consistency in publishing highly valued content for your readers. Though it may be difficult, it is very good to make fresh content ideas for your audience to see. Therefore, never waste any leisure you have. Use this period to jot down new ideas for your social media marketing. Fresh content encourages the audience to stick to your website and know that there’s always something new to read on your platform.

However, it is also important to make sure you post consistently. That is, if you add new content in at two day intervals, every Saturday, every Monday etc, stick to that. This helps your audience to know when to visit your site or social media for new products or services.

3. Restructure your old content

Reconstructing your older content is not only a great way to save time but, if done properly, it is an effective way for expanding your reach. Think about it, constantly creating content for the same group of visitors is not going to help you expand your audience considerably. So make sure your already valuable content gets a chance reach more people.
One of the keys to social media marketing is concentrating on: high quality content + multiple formats + online distribution.

You can re-share your content on social media and bring it to the front page of your blog or platform to increase more sales.

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4. Attract your audience’s attention with infographics

Readers love infographics because they display information clearly, concisely and quickly. Be sure to include the watermark of your business so that your work is attributed and your brand gains exposure as the infographic gets shared across the internet. You can also have backlinks to your site to gain more visitors.

Infolinks make things easier for them to read because it is visual and demonstrated with images. It also depicts what your product or content is all about.

5. Incorporate audio into the content

Communication and marketing are incredibly centered around visuals. That’s why combining audio tracks into your social media marketing strategy is a great way to stand out and hook in your audience on a more personal level. Sound influences our bodies, thoughts and actions and has a different way of reaching people.

6. Make an impact with your images

No doubt a picture says a thousand words. It is obvious that articles and links are important for driving traffic to your website but images also play vital role in social media marketing. The impact that images have cannot be underestimated because it attracts readers and audiences to get them click through.

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Images play vital role to induce buyers to buy any product. If you have a very high quality image on each social media post then you have a higher chance of reaching more people through it.

7. Build your Instagram followers

It is essential to grow your Instagram for marketing. Instagram has been one of the best social platforms to target new audiences for your marketing purpose. Many businesses on social media build their profile by buying real active Instagram followers while others work very hard to get an audience.

Instagram is a fantastic platform to boost your social media marketing, though it might be seen as image sharing site. You can maximize this platform by sharing images of your product to your followers and don’t forget to hashtag the name of your product.

8. Participate in online conversations

Participating in online conversations with your hashtag makes your business visible and able to trend on social media. You need to discover where your potential clients are ‘hanging out’ on social media and start reading, listening, and commenting when you have something to incorporate. Doing this will not only makes your business visible to the world but also help to grow your marketing strategies.

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9. Run a Facebook live chat

Facebook is currently prioritizing live online video in the news feed, which means if you would like to stand out, a live chat could give you a great possibility to do so. To start out a live video broadcast, tap on ‘Update Status’ and then select the video icon. If you’d like, you can write a quick description and choose the audience that you want to share with before going live.

10. Start tracking your profile links

It very essential to track the links of your social media profile. It can be super interesting to measure how many individuals are clicking on the links and tracking their performance can give you great insights. You can use Bit.ly for a quick and simple ways to track your profile links.

11. Give customers a reason to provide feedback

As we all know, getting feedback from customers on your service or product is extremely important. For this reason, it is important to give your customers a reason to help. To attract customers for this, you can make incentives available for providing feedback. Just make sure the reward matches in with your business design, and what is actually appealing to your customers. A great idea is to offer discounts, coupons or chances to enter in special gifts. Try out different offers and see what works and build an incentive program around that.

Featured photo credit: Marccx via marccx.com

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Saminu Abass

Content Writer and Blogger

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Last Updated on August 19, 2019

How to Be True to Yourself and Live the Life You Want

How to Be True to Yourself and Live the Life You Want

We live in a world that constantly tells us what to do, how to act, what to be. Knowing how to be true to yourself and live the life you want can be a challenge.

When someone asks how we are, we assume that the person does not mean the question sincerely, for it would lead to an in depth conversation. So telling them that you are good or fine, even if you’re not, is the usual answer.

In an ideal world, we would stop and truly listen. We wouldn’t be afraid to be ourselves. Instead, when we answer about how we are doing, our mask, the persona we show the world, tightens. Sometimes even more so than it might have been before. Eventually, it becomes hard to take off, even when you’re alone.

Imagine a world where we asked how someone was doing and they really told us. Imagine a world where there were no masks, only transparency when we talked to one another.

If you want to live in a world that celebrates who you are, mistakes and all, take off the mask. It doesn’t mean you have to be positive or fine all the time.

According to a Danish psychologist, Svend Brinkman, we expect each other to be happy and fine every second, and we expect it of ourselves. And that “has a dark side.”[1] Positive psychology can have its perks but not at the expense at hiding how you truly feel in order to remain seemingly positive to others.

No one can feel positive all the time and yet, that is what our culture teaches us to embrace. We have to unlearn this. That said, telling others you are ‘“fine”’ all the time is actually detrimental to your wellbeing, because it stops you from being assertive, from being authentic or your truest self.

When you acknowledge a feeling, it leads you to the problem that’s causing that feeling; and once you identify the problem, you can find a solution to it. When you hide that feeling, you stuff it way down so no one can help you.You can’t even help yourself.

Feelings are there for one reason: to be felt. That doesn’t mean you have to act on that feeling. It just means that you start the process of problem solving so you can live the life you want.

1. Embrace Your Vulnerability

When you are your true self, you can better self-advocate or stand up for what you need. Your self-expression matters, and you should value your voice. It’s okay to need things, it’s okay to speak up, and it’s okay not to be okay.

Telling someone you are simply “fine” when you are not, does your story and your journey a great disservice. Being true to yourself entails embracing all aspects of your existence.

When you bring your whole self to the table, there is nothing that you can’t beat. Here’re 7 benefits of being vulnerable you should learn.

Can you take off the mask? This is the toughest thing anyone can do. We have learned to wait until we are safe before we start to be authentic.

In relationships especially, this can be hard. Some people avoid vulnerability at any cost. And in our relationship with ourselves, we can look in the mirror and immediately put on the mask.

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It all starts with your story. You have been on your own unique journey. That journey has led you here, to the person you are today. You have to be unafraid, and embrace all aspects of that journey.

You should seek to thrive, not just survive. That means you do not have to compete or compare yourself with anyone.

Authenticity means you are enough. It’s enough to be who you are to get what you want.

What if for the first time ever, you were real? What if you said what you wanted to say, did what you wanted to do, and didn’t apologize for it?

You were assertive, forthcoming in your opinions or actions to stand for what is right for you, (rather than being passive or aggressive) in doing so. You didn’t let things get to you. You knew you had something special to offer.

That’s where we all should be.

So, answer me this:

How are you, really?

And know that no matter the answer, you should still be accepted.

Bravery is in the understanding that you still may not be accepted for your truth.

Bravery is knowing you matter even when others say that you do not.

Bravery is believing in yourself when all evidence counters doing so (i.e. past failures or losses)

Bravery is in being vulnerable while knowing vulnerability is a sign of strength.

It’s taking control.

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2. Choose Your Attitude in Adversity

You can take control of your destiny and live the life you want by being true to yourself. You can start anytime. You can start today.

You can start with one day at a time, just facing what happens that day. Most of us get overwhelmed when faced with the prospect of a big change. Even if the only thing we change is our attitude.

In one instant, you can become a different person with a change of attitude. When you take control of your attitude, you become able to better understand what is around you. This allows you to move forward.

Originally, you may have had a life plan. It could have started when you were little; you were hoping to become a mermaid, doctor, astronaut or all three when you grew up. You were hoping to be someone. You were hoping to be remembered.

You can still dream those dreams, but eventually reality sets in. Obstacles and struggles arise. You set on a different path when the last one didn’t work out. You think of all the “shoulds” in your life in living the life you want. You should be doing this…should be doing that…

Clayton Barbeau, psychologist, coined the term “shoulding yourself.’[2] When we are set on one path and find ourselves doing something different. It becomes all the things you should be doing rather than seeing the opportunities right in front of you.

But in all this disarray, did you lose sight of the real you?

It may be in our perceived failures and blunders that we lose sight of who we are, because we try to maintain position and status.

In being who we really are and achieving what we really want, we need to be resilient: How to Build Resilience to Face What Life Throws at You

It means that we do not see all possibilities of what might happen, but must trust ourselves to begin again, and continue to build the life we want. In the face of adversity, you must choose your attitude.

Can attitude overcome adversity? It certainly helps. While seeking to be true to yourself and live the life you want, you will have to face a fact:

Change will happen.

Whether that change is good or bad is unique to each person and their perspective.

You might have to start over, once, twice, a few times. It doesn’t mean that everything will be okay, but that you will be okay. What remains or should remain is the true you. When you’ve lost sight of that, you’ve lost sight of everything.

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And then, you rebuild. Moment after moment, day after day. We all have a choice, and in this moment, that matters.

You can choose to have a positive attitude, seeing the silver lining in each situation and, where there is none, the potential for one. Maybe that silver lining is you and what you will do with the situation. How will you use it for something good?

That’s how you can tap into yourself and your power. Sometimes it happens by accident, sometimes on purpose. It can happen when we aren’t even looking for it, or it can be your only focus. Everyone gets there differently.

You can rise, or you can remain. Your choice.

When the worst happens, you can rely on your authenticity to pull you through. That’s because Self Advocacy, speaking up to let others know what you need, is part of finding the real you.

There is nothing wrong with asking for help. Or sometimes, helping others can help us deal with the pain of a hurtful situation. You decide how you’re going to help others, and suddenly, you become your best self.

3. Do What Makes You Happy When No One’s Looking

Being the best version of you has nothing to do with your success or your status. It has everything to do with your Character, what you do when no one’s looking.

In order to create the life you want, you have to be the person you want to be. Faking it till you make it is just a way to white knuckle it through your journey. You have the fire inside of you to make things right, to put the pieces together, to live authentically. And Character is how you get there.

If you fall down and you help another up while you’re down there, it’s like you rise twice.

Along with attitude, your character is about the choices you make rather than what happens to you.

Yes, it’s about doing the right thing even when obstacles seem insurmountable.  It’s about using that mountain you’ve been given to show others it can be moved.  It’s about being unapologetically you, taking control, choosing your attitude in adversity and being the best version of you to create the life you want.

How do you know what you really want? Is it truly status or success?

Unfortunately, these things do not always bring happiness. And aspects of our image or “performance driven existence” may not achieve satisfaction. Materialism is part of our refusal to accept ourselves as enough. All the things we use to repress our true selves are about being enough.

“Enoughness” is what we truly seek, but ego gets in the way.

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Ego is the perception of self as outer worth. It’s not REAL self worth.

Ego represses our true self with a new self— the self of chasing ‘“Am I ever enough?”’ questions. And instead of filling our true selves with self-love and acceptance, when we “should ourselves” and chase “enoughness,” we feed the ego or our image.

It’s important to realize YOU ARE ENOUGH, without all the material trappings.

Stanford psychologist Meagan O’Reilly describes the damage of not thinking we are enough. One of her tactics for combating this is to complete the sentence,[3]

“If I believed I were already enough, I’d ____”

What would you do if you felt you were enough?

By believing you are enough, you can live the life you want.

So many fake it to try to get there, and they end up losing themselves when they lose more and more touch with their Authenticity.

Final Thoughts

By being yourself, you are being brave. By acknowledging all you can be, you tell the universe that you can until you believe it too. The steps are easy, and you are worth it. All of it is about the purpose you are leading and the passion that is your fuel.

Being true to yourself is all about mastering how to live life authentically rather than faking or forcing it. Having the life you want (and deserve) is about being trusting in yourself and the purpose you are living for. Both need passion behind it, fueling it each second, or you will experience burn out.

When you are authentic, you can call the road you walk your own. When you live your life for you and not just the results of all your actions (faking it till you make it), you can let go of what you don’t need. This clarifies and pushes purpose to you, living for something that is greater than you.

You will find that making decisions based on what will actually achieve your goals, will help you attain the life you want, and your success with each step, will allow you to enjoy the process. Good luck!

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Featured photo credit: Ariana Prestes via unsplash.com

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