Advertising
Advertising

6 Ways Product Photography Is Important In E-Commerce

6 Ways Product Photography Is Important In E-Commerce

Digital product photography digital is a huge aspect that you need to think about when trying to convince people in to buy your stuff. Online shopping is apparently growing more and more these days. Not only can you find almost everything you need with a simple search, online shopping is time efficient, and often economical. The power of an image is hard to ignore, and if you’re not including exceptional images of your products, then you could be losing out on many lucrative sales.

Product photography is important. In fact, it’s so important it might be the difference between making a sale and losing a lot of customers. Your site visitors will always be drawn to an image before they read the text on the page, which means you need to be sure that your images look awesome.

Advertising

You might be thinking that you are not yet a professional, but that does not matter at all. There are blogs or websites you can visit that can provide you with plenty of tips on taking professional product photos[1], without having to break the bank.

Check out these top 6 things to consider when planning your product photography:

Advertising

1. Choose a certain number of images.

The first thing you need to consider when planning your product photography is how many images you want to show off. If you look at online auction sites, you’ll see that they give sellers an option of adding many product photos. If you’re selling a lot of products in your store, then you may well not want to clutter your site with lots of photos, but is actually important to keep the amount constant for every product. As a general rule, think about showing three images for every single product.

2. Make use of the image to highlight the benefits.

In addition to displaying multiple images, think about how you can use your images to showcase advantages. You could even consider creating life shots of individuals using your product, which is a powerful approach that many successful brands decide to go with.

Advertising

3. Show almost all colors and styles.

Does your product come in a different color or style? If, for example, you are selling shorts of different colors and patterns, don’t just take one photograph of the shorts in the most popular color. Make sure you show your visitors many colors and styles of your product, because that can really make a difference in whether you get a sale, since not everyone has the same taste.

4. Make your images interesting.

This is probably the most crucial point to consider. The more appealing your products look, the more likely you should get a sale. There are various techniques that you can do to make your products look as appealing as possible. Get the lighting right so that the product is evenly lit. Experiment with the picture settings. Think about what background you want. Make sure your camera is stable. Apply different diffusion methods. Get the best angle for your product. Spend time editing the photos.

Advertising

5. Allow the customer to explore.

Creatively add something that imitates what people would do when visiting a shop, which, put simply, is the ability to explore. 360 degree photography entails a series of real photographs taken at fixed intervals around the object that are stitched with each other using computer software to create a single interactive image. When loaded to a website, the image can rotate, while the visitor can freeze or turn the image to any angle.

6. Re-purpose photos.

Whenever product images are shot properly and are of high quality, you can re-use these images across a spectrum of different channels. It is very true that an image says a thousand words. As you can see, when it comes to creating the perfect product photo, there is a lot to consider.

Featured photo credit: DutchHousePhotography via dutchhouseofphotography.com

Reference

More by this author

Saminu Abass

Content Writer and Blogger

Don’t Let Social Media Control Your Body and Mind. It’s Killing Your Productivity. To Live a Much More Fulfilling Life, Aim at Self Actualization What Is A Serial Dater And Why Can’t They Stand Loneliness? Will Your Own Business Be a Huge Success? These 8 Predictors Can Tell the Answer Don’t Be Fooled by Social Media. Most People Feel Lonely Too.

Trending in Marketing

18 Life-Changing Skills You Can Learn in Less Than 6 Months 27 Things To Consider Before Hiring An Advertising Agency 39 Things Every Marketer Should Do 4Tips for Designing Your Plastic Surgery Website for Optimal Marketing 5SEO Tools Every Business Should Be Using in 2017

Read Next

Advertising
Advertising

Last Updated on August 16, 2018

10 Huge Differences Between A Boss And A Leader

10 Huge Differences Between A Boss And A Leader

When you try to think of a leader at your place of work, you might think of your boss – you know, the supervisor in the tasteful office down the hall.

However, bosses are not the only leaders in the office, and not every boss has mastered the art of excellent leadership. Maybe the best leader you know is the co-worker sitting at the desk next to yours who is always willing to loan out her stapler and help you problem solve.

You see, a boss’ main priority is to efficiently cross items off of the corporate to-do list, while a true leader both completes tasks and works to empower and motivate the people he or she interacts with on a daily basis.

A leader is someone who works to improve things instead of focusing on the negatives. People acknowledge the authority of a boss, but people cherish a true leader.

Puzzled about what it takes to be a great leader? Let’s take a look at the difference between a boss and a leader, and why cultivating quality leadership skills is essential for people who really want to make a positive impact.

1. Leaders are compassionate human beings; bosses are cold.

It can be easy to equate professionalism with robot-like impersonal behavior. Many bosses stay holed up in their offices and barely ever interact with staff.

Even if your schedule is packed, you should always make time to reach out to the people around you. Remember that when you ask someone to share how they are feeling, you should be prepared to be vulnerable and open in your communication as well.

Does acting human at the office sound silly? It’s not.

A lack of compassion in the office leads to psychological turmoil, whereas positive connection leads to healthier staff.[1]

If people feel that you are being open, honest and compassionate with them, they will feel able to approach your office with what is on their minds, leading to a more productive and stress-free work environment.

Advertising

2. Leaders say “we”; bosses say “I”.

Practice developing a team-first mentality when thinking and speaking. In meetings, talk about trying to meet deadlines as a team instead of using accusatory “you” phrases. This makes it clear that you are a part of the team, too, and that you are willing to work hard and support your team members.

Let me explain:

A “we” mentality shifts the office dynamic from “trying to make the boss happy” to a spirit of teamwork, goal-setting, and accomplishment.

A “we” mentality allows for the accountability and community that is essential in the modern day workplace.

3. Leaders develop and invest in people; bosses use people.

Unfortunately, many office climates involve people using others to get what they want or to climb the corporate ladder. This is another example of the “me first” mentality that is so toxic in both office environments and personal relationships.

Instead of using others or focusing on your needs, think about how you can help other people grow.

Use your building blocks of compassion and team-mentality to stay attuned to the needs of others note the areas in which you can help them develop. A great leader wants to see his or her people flourish.

Make a list of ways you can invest in your team members to help them develop personally and professionally, and then take action!

4. Leaders respect people; bosses are fear-mongering.

Earning respect from everyone on your team will take time and commitment, but the rewards are worth every ounce of effort.

A boss who is a poor leader may try to control the office through fear and bully-like behavior. Employees who are petrified about their performance or who feel overwhelmed and stressed by unfair deadlines are probably working for a boss who uses a fear system instead of a respect system.

Advertising

What’s the bottom line?

Work to build respect among your team by treating everyone with fairness and kindness. Maintain a positive tone and stay reliable for those who approach you for help.

5. Leaders give credit where it’s due; bosses only take credits.

Looking for specific ways to gain respect from your colleagues and employees? There is no better place to start than with the simple act of giving credit where it is due.

Don’t be tempted to take credit for things you didn’t do, and always go above and beyond to generously acknowledge those who worked on a project and performed well.

You might be wondering how you can get started:

  • Begin by simply noticing which team member contributes what during your next project at work.
  • If possible, make mental notes. Remember that these notes should not be about ways in which team members are failing, but about ways in which they are excelling.
  • Depending on your leadership style, let people know how well they are doing either in private one-on-one meetings or in a group setting. Be honest and generous in your communication about a person’s performance.

6. Leaders see delegation as their best friend; bosses see it as an enemy.

If delegation is a leader’s best friend, then micromanagement is the enemy.

Delegation equates to trust and micromanagement equates to distrust. Nothing is more frustrating for an employee than feeling that his or her every movement is being critically observed.

Encourage trust in your office by delegating important tasks and acknowledging that your people are capable, smart individuals who can succeed!

Delegation is a great way to cash in on the positive benefits of a psychological phenomenon called a self-fulfilling prophecy. In a self-fulfilling prophecy, a person’s expectations of another person can cause the expectations to be fulfilled.[2]

In other words, if you truly believe that your team member can handle a project or task, he or she is more likely to deliver.

Advertising

Learn how to delegate in my other article:

How to Delegate Work (the Definitive Guide for Successful Leaders)

7. Leaders work hard; bosses let others do the work.

Delegation is not an excuse to get out of hard work. Instead of telling people to go accomplish the hardest work alone, make it clear that you are willing to pitch in and help with the hardest work of all when the need arises.

Here’s the deal:

Showing others that you work hard sets the tone for your whole team and will spur them on to greatness.

The next time you catch yourself telling someone to “go”, a.k.a accomplish a difficult task alone, change your phrasing to “let’s go”, showing that you are totally willing to help and support.

8. Leaders think long-term; bosses think short-term.

A leader who only utilizes short-term thinking is someone who cannot be prepared or organized for the future. Your colleagues or staff members need to know that they can trust you to have a handle on things not just this week, but next month or even next year.

Display your long-term thinking skills in group talks and meetings by sharing long-term hopes or concerns. Create plans for possible scenarios and be prepared for emergencies.

For example, if you know that you are losing someone on your team in a few months, be prepared to share a clear plan of how you and the remaining team members can best handle the change and workload until someone new is hired.

9. Leaders are like your colleagues; bosses are just bosses.

Another word for colleague is collaborator. Make sure your team knows that you are “one of them” and that you want to collaborate or work side by side.

Advertising

Not getting involved in the going ons of the office is a mistake because you will miss out on development and connection opportunities.

As our regular readers know, I love to remind people of the importance of building routines into each day. Create a routine that encourages you to leave your isolated office and collaborate with others. Spark healthy habits that benefit both you and your co-workers.

10. Leaders put people first; bosses put results first.

Bosses without crucial leadership training may focus on process and results instead of people. They may stick to a pre-set systems playbook even when employees voice new ideas or concerns.

Ignoring people’s opinions for the sake of company tradition like this is never truly beneficial to an organization.

Here’s what I mean by process over people:

Some organizations focus on proper structures or systems as their greatest assets instead of people. I believe that people lend real value to an organization, and that focusing on the development of people is a key ingredient for success in leadership.

Learning to be a leader is an ongoing adventure.

This list of differences makes it clear that, unlike an ordinary boss, a leader is able to be compassionate, inclusive, generous, and hard-working for the good of the team.

Instead of being a stereotypical scary or micromanaging-obsessed boss, a quality leader is able to establish an atmosphere of respect and collaboration.

Whether you are new to your work environment or a seasoned administrator, these leadership traits will help you get a jump start so that you can excel as a leader and positively impact the people around you.

For more inspiration and guidance, you can even start keeping tabs on some of the world’s top leadership experts. With an adventurous and positive attitude, anyone can learn good leadership.

Featured photo credit: Unsplash via unsplash.com

Reference

Read Next