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5 Ways Leaders Can Effectively Increase Sales

5 Ways Leaders Can Effectively Increase Sales

In business, it’s all about having the right leadership because this will make a huge difference in your success. If you think about the top companies, you’ll notice they all have something in common – their leaders are vibrant, experienced, focused, and motivated. They all know what’s important to the success of the company, and will work hard at ensuring the bottom-line is met. However, there has been a lot of content written on this topic, and what’s makes a successful leader. If you do a quick search in Google, you’ll find hundreds of pieces of content on this topic all discussing what they believe should be the qualities of an effective leader. I went through all of them and decided to put a list of five qualities which I feel will propel any company towards success.

We’ll be exploring the following qualities in a leader –

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  • Has a vision
  • Experienced
  • Brings a team together
  • Aware of changing trends
  • Knows when to call it quits

1) Visionary

Many people must understand what I mean when I say an “effective leader has a great vision”. Every company has a vision, and effective leaders know how to ensure their employees follow it. For example, Apple’s vision is to create the best products which are simplistic and user-friendly, and this can be seen in the iPhone, iMac, and iPad. General Electric’s vision is to enlighten the world with health care products, oil & gas division, and some of the most advanced appliances. As your company continues to grow it’s easy to lose sight of the overall vision, so you need a leader in place which clearly defines it while pushing employees in the right direction.

2) Experience

You can’t just put anyone in charge of your company because they’ll drive it into the ground. That’s why you’ll notice many leaders have been with the company for several years working through the ranks. Why? It’s because this gives them deeper insight into the interworkings of the company and experience at all levels. Knowing how the company works at different levels will help steer it in the right direction.

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It’s stated most leaders have been with the company for over 20 years working in different rolesbefore reaching the top.

3) Strong Team Environment

Leaders have to know how to motivate an entire team to get projects done. In a big company, many of the different departments work together so any tension or misguidance can cause major delays. However, with the right leader in place, you’ll be able to sort out any differences team members have with each other, and make sure the project get’s completed on time. Keep in mind, much of the skill to sort out an internal problem comes from experience which again is why having years of experience within the company is important.

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4) Understand Changing Trends

This reminds me of Steve Jobs, and why Apple was able to come back from years of lost profits. Steve Jobs was able to tell the direction the industry was headed even before any huge change would occur. Because of this insight, he had a huge jump start on the competition. A motivated leader knows how the trends are changing, and is even better at responding quickly. Being able to outmaneuver your competition at the drop of a hat will allow you the opportunity to increase profits, expand brand awareness, and form mergers or partnerships.

5) Call It Quits

One of the main reasons why companies don’t survive through tough times is because they don’t know when to pull the plug. The main purpose of any business is to make money so when the company stops making money, leaders should know when to quit in the market. If you have 20 products in your portfolio, then stopping production on a losing product is a possible solution to the problem. You should be able to remove all emotions from the business and understand the main objective – profits.

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For example, when Steve Jobs returned to Apple in 1997, he stopped production on 8 products and only focused on 4…that’s all. By following his example, you’ll increase sales and boost revenues instead of burning money on products which don’t sell.

Final Thoughts

Having the right leader at the top is very important for any business to succeed. With an experienced leader, the vision of the company will always be clear and you’ll continue to grow increasing profits. The next time you’re looking to put a person in charge, it’s important to make sure they have all 5 of the qualities listed above.

Featured photo credit: barterbing.org via barterbing.org

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Rizvan Ullah

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Last Updated on October 22, 2019

How to Focus and Concentrate Better to Boost Productivity

How to Focus and Concentrate Better to Boost Productivity

We live in a world of massive distraction. No matter where you are today, there is always going to be distractions. Your colleagues talking about their latest date, notification messages popping up on your screens, and not just your mobile phone screens. And even if you try to find a quiet place, there will always be someone with a mobile device that is beeping and chirping.

With all these distractions, it is incredibly difficult to concentrate on anything for very long. Something will distract you and that means you will find it very difficult to focus on anything.

So how to focus and concentrate better? How to focus better and produce work that lifts us and takes us closer towards achieving our outcomes?

1. Get Used to Turning off Your Devices

Yes, I know this one is hard for most people. We believe our devices are so vital to our lives that the thought of turning them off makes us feel insecure. The reality is they are not so vital and the world is not going to end within the next thirty minutes.

So turn them off. Your battery will thank you for it. More importantly though is when you are free from your mobile distraction addiction, you will begin to concentrate more on what needs to get done.

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You do not need to do this for very long. You could set a thirty-minute time frame for being completely mobile free. Let’s say you have an important piece of work to complete by lunchtime today. Turn off your mobile device between 10 am and 11 am and see what happens.

If you have never done this before, you will feel very uncomfortable at first. Your brain will be fighting you. It will be telling you all sorts of horror stories such as a meteorite is about to hit earth, or your boss is very angry and is trying to contact you. None of these things is true, but your brain is going to fight you. Prepare yourself for the fight.

Over time, as you do this more frequently, you will soon begin to find your brain fights you less and less. When you do turn on your device after your period of focused work and discover that the world did not end, you have not lost an important customer and all you have are a few email newsletters, a confirmation of an online order you made earlier and a text message from your mum asking you to call about dinner this weekend, you will start to feel more comfortable turning things off.

2. Create a Playlist in Your Favourite Music Streaming App

Many of us listen to music using some form of music streaming service, and it is very easy to create our own playlists of songs. This means we can create playlists for specific purposes.

Many years ago, when I was just starting to drive, there was a trend selling driving compilation tapes and CDs. The songs on these tapes and CDs were uplifting driving music songs. Songs such as C W McCall’s Convoy theme and the Allman Brothers Band’s, Jessica. They were great songs to drive to and helped to keep us awake and focused while we were driving.

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Today, we can create playlists to help us to focus on our work. Choose non-vocal music that has a low tempo. Music from artists such as Ben Böhmer, Ilan Bluestone or Andrew Bayer has the perfect tempo.

Whenever you want to go into deep, focused work, listen to that playlist. What happens is your brain soon associates when you listen to the playlist you created with focused work and it’s time to concentrate on what it is you want to do.

3. Have a Place to Go to When You Need to Concentrate

If you eat, surf online and read at your desk, you will find your desk a very distracting place to do your work. One way to get your brain to understand it is focused work time is, to use the same place each time for just focused work.

This could be a quiet place in your office, or it could be a special coffee shop you use specifically for focused work. Again, what you are doing is associating an environment with focus.

Just as with having a playlist to listen to when you want to concentrate, having a physical place that accomplishes the same thing will also put you in the right frame of mind to be more focused.

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When you do find the right place to do your focused work, then only do focused work there. Never surf, never do any online shopping. Just do your work and then leave. You want to be training your brain to associate focused work with that environment and nothing else.

If you need to make a phone call, respond to an email or message, then go outside and do it. From now on, this place is your special working place and that is all you use it for.

Every morning, I do fifteens minutes of meditation. Each time, I sit down to do my meditation, I use the same music playlist and the same place. As soon as I put my earphones in and sit down in this place, my mind immediately knows it is meditation time and I become relaxed and focused almost immediately. I have trained my brain over a few months to associate a sound and a place with relaxed, thoughtful meditation. It works.

4. Get up and Move

We humans have a limited attention span. How long you can stay focused for depends on your own personal makeup. It can range from between twenty minutes to around two hours. With practice, you can stay focused for longer, but it takes time and it takes a lot of practice.

When you do find yourself being unable to concentrate any longer, get up from where you are and move. Go for a walk, move around and get some air. Do something completely different from what you were doing when you were concentrating.

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If you were writing a report in front of a screen, get away from your screens and look out the window and appreciate the view. Take a walk in the local park, or just walk around your office. You need to give your brain completely different stimuli.

Your brain is like a muscle. There is only so much it can do before it fatigues. If you are doing some focused work in Photoshop and then switch to surfing the internet, you are not giving your brain any rest. You are still using many of the same parts of your brain.

It’s like doing fifty pushups and then immediately trying to do bench presses. Although you are doing a different exercise, you are still exercising your chest. What you need to be doing to build up superior levels of concentrated focus is, in a sense, do fifty pushups and then a session of squats. Now you are exercising your chest and then your legs. Two completely different exercises.

Do the same with your brain. Do focused visual work and then do some form of movement with a different type of work. Focused visual work followed by a discussion with a colleague about another unrelated piece of work, for example.

The Bottom Line

It is not difficult to train your brain to become better at concentrating and focusing, but you do need to exercise deliberate practice. You need to develop the intention to focus and be very strict with yourself.

Set time aside in your calendar and make sure you tell your colleagues that you will be ‘off the grid’ for a couple of hours. With practice and a little time, you will soon find yourself being able to resist temptations and focus better.

More Resources About Boosting Focus and Productivity

Featured photo credit: Wenni Zhou via unsplash.com

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