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5 Ways Leaders Can Effectively Increase Sales

5 Ways Leaders Can Effectively Increase Sales

In business, it’s all about having the right leadership because this will make a huge difference in your success. If you think about the top companies, you’ll notice they all have something in common – their leaders are vibrant, experienced, focused, and motivated. They all know what’s important to the success of the company, and will work hard at ensuring the bottom-line is met. However, there has been a lot of content written on this topic, and what’s makes a successful leader. If you do a quick search in Google, you’ll find hundreds of pieces of content on this topic all discussing what they believe should be the qualities of an effective leader. I went through all of them and decided to put a list of five qualities which I feel will propel any company towards success.

We’ll be exploring the following qualities in a leader –

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  • Has a vision
  • Experienced
  • Brings a team together
  • Aware of changing trends
  • Knows when to call it quits

1) Visionary

Many people must understand what I mean when I say an “effective leader has a great vision”. Every company has a vision, and effective leaders know how to ensure their employees follow it. For example, Apple’s vision is to create the best products which are simplistic and user-friendly, and this can be seen in the iPhone, iMac, and iPad. General Electric’s vision is to enlighten the world with health care products, oil & gas division, and some of the most advanced appliances. As your company continues to grow it’s easy to lose sight of the overall vision, so you need a leader in place which clearly defines it while pushing employees in the right direction.

2) Experience

You can’t just put anyone in charge of your company because they’ll drive it into the ground. That’s why you’ll notice many leaders have been with the company for several years working through the ranks. Why? It’s because this gives them deeper insight into the interworkings of the company and experience at all levels. Knowing how the company works at different levels will help steer it in the right direction.

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It’s stated most leaders have been with the company for over 20 years working in different rolesbefore reaching the top.

3) Strong Team Environment

Leaders have to know how to motivate an entire team to get projects done. In a big company, many of the different departments work together so any tension or misguidance can cause major delays. However, with the right leader in place, you’ll be able to sort out any differences team members have with each other, and make sure the project get’s completed on time. Keep in mind, much of the skill to sort out an internal problem comes from experience which again is why having years of experience within the company is important.

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4) Understand Changing Trends

This reminds me of Steve Jobs, and why Apple was able to come back from years of lost profits. Steve Jobs was able to tell the direction the industry was headed even before any huge change would occur. Because of this insight, he had a huge jump start on the competition. A motivated leader knows how the trends are changing, and is even better at responding quickly. Being able to outmaneuver your competition at the drop of a hat will allow you the opportunity to increase profits, expand brand awareness, and form mergers or partnerships.

5) Call It Quits

One of the main reasons why companies don’t survive through tough times is because they don’t know when to pull the plug. The main purpose of any business is to make money so when the company stops making money, leaders should know when to quit in the market. If you have 20 products in your portfolio, then stopping production on a losing product is a possible solution to the problem. You should be able to remove all emotions from the business and understand the main objective – profits.

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For example, when Steve Jobs returned to Apple in 1997, he stopped production on 8 products and only focused on 4…that’s all. By following his example, you’ll increase sales and boost revenues instead of burning money on products which don’t sell.

Final Thoughts

Having the right leader at the top is very important for any business to succeed. With an experienced leader, the vision of the company will always be clear and you’ll continue to grow increasing profits. The next time you’re looking to put a person in charge, it’s important to make sure they have all 5 of the qualities listed above.

Featured photo credit: barterbing.org via barterbing.org

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Rizvan Ullah

Online Blogger

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Last Updated on August 16, 2018

16 Productivity Secrets of Highly Successful People Revealed

16 Productivity Secrets of Highly Successful People Revealed

The same old motivational secrets don’t really motivate you after you’ve read them for the tenth time, do they?

How about a unique spin on things?

These 16 productivity secrets of successful people will make you reevaluate your approach to your home, work, and creative lives. Learn from these highly successful people, turn these little things they do into your daily habits and you’ll get closer to success.

1. Empty your mind.

It sounds counterproductive, doesn’t it?

Emptying your mind when you have so much to remember seems like you’re just begging to forget something. Instead, this gives you a clean slate so you’re not still thinking about last week’s tasks.

Clear your mind and then start thinking only about what you need to do immediately, and then today. Tasks that need to be accomplished later in the week can wait.

Here’s a guide to help you empty your mind and think sharper:

How to Declutter Your Mind to Sharpen Your Brain and Fall Asleep Faster

2. Keep certain days clear.

Some companies are scheduling “No Meeting Wednesdays,” which means, funnily enough, that no one can hold a meeting on a Wednesday. This gives workers a full day to work on their own tasks, without getting sidetracked by other duties or pointless meetings.

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This can work in your personal life too, for example if you need to restrict Facebook access or limit phone calls.

3. Prioritize your work.

Don’t think every task is created equal! Some tasks aren’t as important as others, or might take less time.

Try to sort your tasks every day and see what can be done quickly and efficiently. Get these out of the way so you have more free time and brain power to focus on what is more important.

Lifehack’s CEO has a unique way to prioritize works, take a look at it here:

How to Prioritize Right in 10 Minutes and Work 10X Faster

4. Chop up your time.

Many successful business leaders chop their time up into fifteen-minute intervals. This means they work on tasks for a quarter of an hour at a time, or schedule meetings for only fifteen minutes. It makes each hour seem four times as long, which leads to more productivity!

5. Have a thinking position.

Truman Capote claimed he couldn’t think unless he was laying down. Proust did this as well, while Stravinsky would stand on his head!

What works for others may not work for you. Try to find a spot and position that is perfect for you to brainstorm or come up with ideas.

6. Pick three to five things you must do that day.

To Do lists can get overwhelming very quickly. Instead of making a never-ending list of everything you can think of that needs to be done, make daily lists that include just three to five things.

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Make sure they’re things that need to be done that day, so you don’t keep putting them off.

7. Don’t try to do too much.

OK, so I just told you to work every day, and now I’m telling you to not do too much? It might sound like conflicting advice, but not doing too much means not biting off more than you can chew. Don’t say yes to every work project or social engagement and find yourself in way over your head.

8. Have a daily action plan.

Don’t limit yourself to a to-do list! Take ten minutes every morning to map out a daily action plan. It’s a place to not only write what needs to be done that day, but also to prioritize what will bring the biggest reward, what will take the longest, and what goals will be accomplished.

Leave room for a “brain dump,” where you can scribble down anything else that’s on your mind.

9. Do your most dreaded project first.

Getting your most dreaded task over with first means you’ll have the rest of the day free for anything and everything else. This also means that you won’t be constantly putting off the worst of your projects, making it even harder to start on it later.

10. Follow the “Two-Minute Rule.”

The “Two-Minute Rule” was made famous by David Allen. It’s simple – if a new task comes in and it can be done in two minutes or less, do it right then. Putting it off just adds to your to-do list and will make the task seem more monumental later.

11. Have a place devoted to work.

If you work in an office, it’s no problem to say that your cubicle desk is where you work every day.

But if you work from home, make sure you have a certain area specifically for work. You don’t want files spread out all over the dinner table, and you don’t want to feel like you’re not working just because you’re relaxing on the couch.

Agatha Christie never wrote at her desk, she wrote wherever she could sit down. Ernest Hemingway wrote standing up. Thomas Wolfe, at 6’6″ tall, used the top of his refrigerator as a desk. Richard Wright wrote on a park bench, rain or shine.

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Have a space where, when you go there, you know you’re going to work. Maybe it’s a cafe downstairs, the library, or a meeting room. Whenever and wherever works for you, do your works there.

12. Find your golden hour.

You don’t have to stick to a “typical” 9–5 schedule!

Novelist Anne Rice slept during the day and wrote at night to avoid distractions. Writer Jerzy Kosinski slept eight hours a day, but never all at once. He’d wake in the morning, work, sleep four hours in the afternoon, then work more that evening.

Your golden hour is the time when you’re at your peak. You’re alert, ready to be productive, and intent on crossing things off your to-do list.

Once you find your best time, protect it with all your might. Make sure you’re always free to do your best uninterrupted work at this time.

13. Pretend you’re on an airplane.

It might not be possible to lock everyone out of your office to get some peace and quiet, but you can eliminate some distractions.

By pretending you’re on an airplane, you can act like your internet access is limited, you’re not able to get something from your bookcase, and you can’t make countless phone calls.

Eliminating these distractions will help you focus on your most important tasks and get them done without interruption.

14. Never stop.

Writers Anthony Trollope and Henry James started writing their next books as soon as they finished their current work in progress.

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Stephen King writes every day of the year, and holds himself accountable for 2,000 words a day! Mark Twain wrote every day, and then read his day’s work aloud to his family to get their feedback.

There’s something to be said about working nonstop, and putting out continuous work instead of taking a break. It’s just a momentum that will push you go further./

15. Be in tune with your body.

Your mind and body will get tired of a task after ninety minutes to two hours focused on it. Keep this in mind as you assign projects to yourself throughout the day, and take breaks to ensure that you won’t get burned out.

16. Try different methods.

Vladimir Nabokov wrote the first drafts of his novels on index cards. This made it easy to rearrange sentences, paragraphs, and chapters by shuffling the cards around.

It does sound easier, and more fun, than copying and pasting in Word! Once Nabokov liked the arrangement, his wife typed them into a single manuscript.

Same for you, don’t give up and think that it’s impossible for you to be productive when one method fails. Try different methods until you find what works perfectly for you.

Featured photo credit: Unsplash via unsplash.com

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