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5 Ways Leaders Can Effectively Increase Sales

5 Ways Leaders Can Effectively Increase Sales

In business, it’s all about having the right leadership because this will make a huge difference in your success. If you think about the top companies, you’ll notice they all have something in common – their leaders are vibrant, experienced, focused, and motivated. They all know what’s important to the success of the company, and will work hard at ensuring the bottom-line is met. However, there has been a lot of content written on this topic, and what’s makes a successful leader. If you do a quick search in Google, you’ll find hundreds of pieces of content on this topic all discussing what they believe should be the qualities of an effective leader. I went through all of them and decided to put a list of five qualities which I feel will propel any company towards success.

We’ll be exploring the following qualities in a leader –

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  • Has a vision
  • Experienced
  • Brings a team together
  • Aware of changing trends
  • Knows when to call it quits

1) Visionary

Many people must understand what I mean when I say an “effective leader has a great vision”. Every company has a vision, and effective leaders know how to ensure their employees follow it. For example, Apple’s vision is to create the best products which are simplistic and user-friendly, and this can be seen in the iPhone, iMac, and iPad. General Electric’s vision is to enlighten the world with health care products, oil & gas division, and some of the most advanced appliances. As your company continues to grow it’s easy to lose sight of the overall vision, so you need a leader in place which clearly defines it while pushing employees in the right direction.

2) Experience

You can’t just put anyone in charge of your company because they’ll drive it into the ground. That’s why you’ll notice many leaders have been with the company for several years working through the ranks. Why? It’s because this gives them deeper insight into the interworkings of the company and experience at all levels. Knowing how the company works at different levels will help steer it in the right direction.

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It’s stated most leaders have been with the company for over 20 years working in different rolesbefore reaching the top.

3) Strong Team Environment

Leaders have to know how to motivate an entire team to get projects done. In a big company, many of the different departments work together so any tension or misguidance can cause major delays. However, with the right leader in place, you’ll be able to sort out any differences team members have with each other, and make sure the project get’s completed on time. Keep in mind, much of the skill to sort out an internal problem comes from experience which again is why having years of experience within the company is important.

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4) Understand Changing Trends

This reminds me of Steve Jobs, and why Apple was able to come back from years of lost profits. Steve Jobs was able to tell the direction the industry was headed even before any huge change would occur. Because of this insight, he had a huge jump start on the competition. A motivated leader knows how the trends are changing, and is even better at responding quickly. Being able to outmaneuver your competition at the drop of a hat will allow you the opportunity to increase profits, expand brand awareness, and form mergers or partnerships.

5) Call It Quits

One of the main reasons why companies don’t survive through tough times is because they don’t know when to pull the plug. The main purpose of any business is to make money so when the company stops making money, leaders should know when to quit in the market. If you have 20 products in your portfolio, then stopping production on a losing product is a possible solution to the problem. You should be able to remove all emotions from the business and understand the main objective – profits.

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For example, when Steve Jobs returned to Apple in 1997, he stopped production on 8 products and only focused on 4…that’s all. By following his example, you’ll increase sales and boost revenues instead of burning money on products which don’t sell.

Final Thoughts

Having the right leader at the top is very important for any business to succeed. With an experienced leader, the vision of the company will always be clear and you’ll continue to grow increasing profits. The next time you’re looking to put a person in charge, it’s important to make sure they have all 5 of the qualities listed above.

Featured photo credit: barterbing.org via barterbing.org

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Rizvan Ullah

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Last Updated on March 31, 2020

How To Break the Procrastination Cycle

How To Break the Procrastination Cycle

How often do you find yourself procrastinating? Do you wish you could procrastinate less? We all know how debilitating procrastination can make us feel, and it seems to be a challenge we all share. Procrastination is one of the biggest hindrances to moving forward and doing the things that we want to in life.

There are many reasons why you might be procrastinating, and sometimes, it is really difficult to pinpoint why. You might be procrastinating because of something related to the past, present, or future (they are all intertwined), or it could be as simple as biological factors. Whatever the reason, most of us follow a cycle when we procrastinate, from the moment we decide to do something to actually getting it done, or in this case, not getting it done.

The Vicious Procrastination Cycle

For some reason, it helps to understand that we all go through the same thing, even though we often feel like the only person in the world who struggles with this. Do you resonate with the cycle below?

1. Feeling Eager and Energized

This is when you commit to taking a new action or getting something done. You are feeling confident and optimistic that, this time round, you will do it!

2. Apprehension Starts to Come Up

The beginning stages of optimism are starting to fade. There is still time, but you haven’t done anything yet, and you start to feel uneasy. You realize that you actually have to do something to get it done, and that good intentions are not enough.

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3. Still No Action

More time has passed. You still haven’t taken any action and probably have a lot of excuses why. You start to panic a little and wish you had started sooner. Your panic starts to turn into frustration and perhaps even irritability.

4. Flicker of Hope Left

You can still make it; there is a little time left and you ponder how you are going to get it done. The rush you get from leaving your task until the last minute gives you a flicker of hope. There is still time; you can do this!

5. Fading Quickly

Your hope starts to quickly fade as you try desperately to understand why you just can’t do this. You may feel desperate and have thoughts like, “What is wrong with me?” and “Why do I ALWAYS do this?” You feel discouraged, or perhaps angry and resentful at yourself.

6. Vow to Yourself

Once the feeling of anger or disappointment disappears, you most likely swear to yourself that this will never happen again; that this was the last time and next time will be different.

Does this sound like you? Is the next time different? I understand the devastating effect that procrastination has on many lives, and for some, it is a really serious problem. You also have, on the other hand, those who procrastinate but it doesn’t affect them in any way. You know whether it is affecting you or not and whether it undermines your results.

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How to Break the Procrastination Cycle

Unless you break the cycle, you will keep reinforcing it!

To break the cycle, you need to change the sequence of events. Here is my suggestion on how you can effectively break the vicious cycle you are in!

1. Feeling Eager and Energized

This is when you commit to taking a new action or getting something done. You are feeling confident and optimistic that, this time round, you will do it! The first stage is always the same.

2. Plan

Thinking alone will not help; you need to plan your actions. I always put my deadlines one or two days in advance because you know Murphy’s Law! Take into consideration everything that you need to do, how long it will take you, and what you will need to get it done, then plan the individual steps.

3. Resistance

Just because you planned doesn’t mean that this time is guaranteed to be different. You will most likely still feel the resistance so expect this. This stage is key to identifying why you are procrastinating, so when you feel the resistance, try to identify it immediately.

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What is causing you to hesitate in this moment? What do you feel?  Write them down if it helps.

4. Confront Those Feelings

Once you have identified what could possibly be holding you back, for example, fear of failure, lack of motivation, etc. You need to work on lessening the resistance.

Ask yourself, “What do I need to do to move forward? What would make it easier?” If you find that you fear something, overcoming that fear is not something that will happen overnight — keep this in mind.

5. Put Results Before Comfort

You need to keep moving forward and put results before comfort. Take action, even if it is only for 10 minutes. The key is to break the cycle and not reinforce it. You have more control that you think.

6. Repeat

Repeat steps 3-5 until you achieve what you first set out to do.

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Final Thoughts

Change doesn’t happen overnight, and if you have some deeper underlying reasons why you procrastinate, it may take longer to finally break the cycle.

If procrastination is holding you back in life, it is better to deal with it now than to deal with the negative consequences later on. It is not a question of comfort anymore; it is a question of results. What is more important to you?

Learn more about how to stop procrastinating here: What Is Procrastination and How to Stop It (The Complete Guide)

Featured photo credit: Luke Chesser via unsplash.com

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