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How To Future-Proof Your Website

How To Future-Proof Your Website

As user preferences change from desktop viewing to smartphones and tablets, and technology advances – where websites now use tons of different styles and formats for sharing and displaying information – business owners are concerned that their websites may become quickly outdated.

To help business owners, designers, and marketers like you, below, we discuss ways you can future-proof your website.

Make room in your long-term budget for improvement costs

One of the best ways to avoid getting into trouble with woefully outdated web design in the future is to create a website now that could easily be improved later. In other words, you want to lay a solid foundation you can consistently build upon. Additionally, you will want to allocate funds for future website upgrades. However, business leaders often erroneously assume that if they make an investment in quality web design early in the process, then they can avoid putting more money into updates for a very long time.

You have to anticipate that, no matter how well your website works at the moment, there is going to come a time when certain changes need to be made. By structuring website maintenance and improvement costs into your future budget plan, you can minimize the chances of getting blindsided by expensive redesigns or a wholesale overhaul of elements such as security protocols or hosting requirements.

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Keep an eye on the relevance of your content

Almost every organization now strives to set the pace in content marketing, as companies who excel at the practice benefit from a marketing contribution to revenue that is six times greater than those who lag behind. Hopefully you know the feeling of creating an exceptional story or video: you know you have extended value both for your audience and the company, and you feel like it can live forever on your website and continue to be shared across numerous platforms for years to come.

The fallacy with this attitude is that even great content sometimes becomes outdated. Economic and political realities shift and often affect great change in certain industries, the evolution of technology renders advice obsolete, and statistical information can rapidly shift. In order to combat these effects and build a website that remains value-added long into the future, pre-existing content needs to be regularly examined for continued efficacy, including the quality of links and the accuracy of all data and claims shared within.

Work within a tried-and-true content management system

When choosing a content management system (CMS) for your website, you want to find a solution that has the capacity and ability to evolve along with your needs, as well as one that will remain a reliable partner many years into the future.

Some unproven CMS providers promise loads of extras at rock bottom prices in order to entice new companies to utilize their platform. Be wary of such options; not only may you find that a software update in the near future leaves your systems unsupported, but such new entrants also often lack the robust security mechanisms employed by the established platforms.

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WordPress, which is far and away the most employed CMS platform in the world – used in over 60 million websites – is a worthy choice for almost any company. Not only is the platform supported by numerous third-party developers and bestowed with frequent updates, but add-ons and a suite of features make it easy to scale with your business as you grow.

Always build pages on a foundation of responsive design

Few factors have upended the world of web design quite as significantly as the explosion of mobile devices as a primary browsing option for buyers. Forrester research anticipates ecommerce revenue from mobile devices will exceed $140 billion in 2016, meaning that no company can ignore the importance of the mobile website design experience in the present or the future, regardless of size or industry.

Building pages with responsive design results in interfaces that intuitively adapt and format depending upon the screen size of the user. The result is a cohesive and well-designed UX, even if they frequently interact with your site by switching back and forth between devices of different sizes.

Implement code that can be easily maintained and updated

If you want your website to be nimble and easily tweaked to respond more effectively to future audiences, then it needs to be built on a codebase that can be maintained with minimal effort and changed just as easily.

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It is also critical to think about who will be in charge of updating your site design years from now: the answer is you do not know. If the design is based on a platform that one person who is no longer with the company is fluent in, you may find yourself having to start from scratch when adaptable code would facilitate simple updates.

Alternatively, you may want to work with a web design agency that has years of history helping other businesses in your niche so that they can continue to provide expert support for your website over the years to come.

In terms of aging, simple and minimal is almost always preferable

There is a reason most of us cringe when we look at fashion or furniture design from even as recently as 15 to 20 years ago: designers like to take advantage of bold trends in order to stand out from their competitors. It often works in the short-term, but future audiences often banish these designs to the memories of history in favor of more classical styles.

In web design, as well, centering your site around a simple and more minimal theme is generally the better strategy if you want it to age with dignity. By avoiding succumbing to trends of the moment, you can maintain the overall look of your website for far longer and still feature an engaging experience that will spark interest in your audience and increase conversions.

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Understand that you cannot reliably predict the future

Part of the process of future-proofing your website is understanding that it is impossible to account for every development that will affect the worlds of commerce and design in the coming years. Even the most famous technological prognosticators have histories of hits and misses throughout their careers.

In this regard, it is not wise to spend too much time trying to design a website filled with elements that you think are far ahead of the curve and will resonate in the future. You may occasionally find something that does work, but the benefits will be outweighed by the resources exhausted in constant pursuit of future trends. Elegant, highly-functional web design that is based on currently sound principles will persist over something flashy and new almost every time.

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Last Updated on January 21, 2020

How to Increase Work Productivity: 9 Ground Rules

How to Increase Work Productivity: 9 Ground Rules

We all have those days when completing our assigned tasks seems beyond reach. With the temptation of social media, mobile games, and the internet in general—not to mention the constant bustle of people in the office—it’s easy to fall prey to disruptions and distractions at work.

So, what can we do about it? How to be productive at work?

While we don’t have a foolproof system that can completely eliminate disturbances and diversions, we do have 9 ground rules that can be applied to help give your productivity levels a boost.

Keep reading to find out our tips on work productivity.

What Does It Mean to Be Productive?

How to be productive at work?” is the age-old question plaguing employees and employers alike around the world. Regardless of where you work and what you do, everyone is always looking for new ways to be more efficient and effective.

But what does being productive actually entail?

Completing more tasks on your list or working longer hours doesn’t necessarily mean you’re being more productive. It just means you’re more busy, and productivity shouldn’t be confused with busyness.

Productivity means achieving effective results in as short amount of time as possible, leaving you with more time to enjoy freely.

It involves working smarter, not harder. It means refining processes, speeding up workflows, and reducing the chances of interruptions.

Productivity is best achieved when looking at your current way of working, identifying the bottlenecks, flaws, and hindrances, and then finding ways to improve.

9 Ground Rules on How to Be Productive at Work

1. Avoid Multitasking

Multitasking can give the impression that more tasks can be accomplished as you’re doing multiple things at once. However, the opposite is true.

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Research has shown that attempting to do several things at the same time takes a toll on productivity and that shifting between tasks can cost up to 40 percent of someone’s time.[1] That’s because your focus and concentration is constantly hindered due to having to switch between tasks.

If you have a lot of tasks on your plate, determine your priorities and allocate enough time for each task. That way you can work on what’s urgent first and have enough time to complete the rest of your tasks.

2. Turn off Notifications

According to a Gallup poll, more than 50 percent of US smartphone owners admit to checking their phones a few times an hour.[2]

Switching off your phone—or at least your notifications—during work hours is a good way to prevent you from checking your phone all the time.

The same applies to your computer. If you have the privilege of accessing social media on your work desktop, switch off the notifications on there.

Another good tip is to logout from your social media accounts. Therefore when you feel the urge to check it, you might be swayed because your page isn’t so easily accessible.

3. Manage Interruptions

There are certain disruptions in the office that are unavoidable such as your manager requesting a quick meeting or your colleague asking for assistance. In order to deal with this, your best approach is to know how to handle interruptions like a pro.

Be proactive and inform the people around you of your need to focus. Turn your status on as “busy/unavailable” on your work chat app.

If you’re on a deadline, let your colleagues know that you need to concentrate and would really appreciate not being interrupted for the moment, or even work from home if that’s a feasible option for you.

By anticipating and having a plan in place to manage them, this will minimize your chances of being affected by interruptions.

4. Eat the Frog

Mark Twain once famously said that:

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“if it’s your job to eat a frog, it’s best to do it first thing in the morning. And if it’s your job to eat two frogs, it’s best to eat the biggest one first.”

What this basically means is that you should get your biggest, most urgent task out of the way first.

We all have that big, important task that we don’t want to do but know we have to do because it holds the biggest consequence if we don’t complete it.

Eat the frog is a productivity technique that encourages you to do your most important, most undesirable task first. Completing this particular task before anything else will give you a huge sense of accomplishment. It will set the ball rolling for the rest of the day and motivate you to eagerly complete your other tasks.

5. Cut Down on Meetings

Meetings can use up a lot of time, which is time that can be used to do something useful.

You have to wait for everyone to arrive, then after the pleasantries are out of the way, you can finally get stuck into it. And sometimes, it may take a whole hour to iron out one single issue.

The alternative? Don’t arrange a meeting at all. You’ll be surprised at how many things can be resolved through an email or a quick phone call.

But that doesn’t mean you should eliminate meetings altogether. There are certain circumstances where face-to-face discussions and negotiations are still necessary. Just make sure you weigh up the options prior.

If it’s just information sharing, you’re probably better off sending an email; but if brainstorming or in-depth discussion is required, then an in-person meeting would be best.

6. Utilize Tools

Having the right tools to work with is crucial as you’re only really as good as the resources you have at your disposal. Not only will you be able to complete tasks as efficiently as possible, but they can streamline processes. Said processes are essential to a business as they manage tasks, keep employees connected, and hold important data.

If you’re the manager or business owner, ensure your team has the right tools in place.

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And if you’re an employee and think the tools you currently have to work with aren’t quite up to par, let your manager know. A good team leader understands the significance of having the right tools and how it can impact employee productivity.

Some examples of tools that could be used:

Communication
  • Slack for team chat and collaboration.
  • Samepage for video conference software.
  • Zendesk for customer service engagement.
Task Management
  • Zenkit for task and project collaboration.
  • Wunderlist for listing your to-do’s.
  • Wekan for an open source option.
Database Management
Time Tracking
  • Clockify for a free tracker.
  • TMetric for workspace integrations.
  • TimeCamp for attendance and productivity monitoring.

You can also take a look at these Top 10 Productivity Tools to Help You Achieve 10x More in Less Time.

7. Declutter and Organize

Having a disorganized and cluttered workspace can limit your ability to focus. According to researchers, physical clutter can negatively impact your ability to concentrate and take in information.[3] Which is why keeping your work environment well ordered and clutter-free is important.

Ensure you have your own system of organization so you know what to do when the paperwork starts to pile up.

Being organized will also ensure that you know where to find the appropriate stationery, tools, or documents when you need it. A US study reveals that the average worker can waste up to one week a year looking for misplaced items.[4]

Here’s a useful guide to help you declutter and organize: How to Declutter Your Life and Reduce Stress (The Ultimate Guide)

8. Take Breaks

Taking regular breaks is essential for maintaining productivity at work. Working in front of a computer can lead to a sedentary lifestyle which can place you at a higher risk of heart disease, diabetes, and obesity. Even a 30 second microbreak can increase your productivity levels up to 30 percent.

As well as your physical health, breaks are also crucial for your mental and emotional wellbeing. That’s because your brain is like a muscle, the more it works without a break, the easier it is for it to get worn out.

Ensuring you actually take your breaks can prevent you from suffering from decision fatigue. It can also help boost creativity.

Take a look at this article and learn why you should start scheduling time for breaks: The Importance of Scheduling Downtime

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9. Drink Water

Although we know we should, it’s easy to forget to drink enough water during the working day.

Many of us turn to tea or coffee for the caffeine hit to keep us going. However, like taking breaks, drinking water is essential for maintaining productivity levels at work. It’s simple and effective.

Not drinking enough water can lead to dehydration and also headaches, tiredness, and weight gain.

A good tip to avoid dehydration is to keep a water bottle at your desk as it can serve as a reminder to constantly drink water.

If you find the taste of water a little bland, add some fruit such as cucumber or lemon to give it a better taste.

You can also get more ideas on how to drink more water here: How to Drink More Water (and Why You Should)

The Bottom Line

The preceding 9 ground rules on work productivity aren’t the be-all, end-all. You and the company you work for may have other tips on how productivity is best increased and maintained.

After all, it’s something that can be perceived differently depending on the exact job and work environment.

In saying that, however, the 9 ground rules serve as a good foundation for anyone finding themselves succumbing to disruption and distraction, and are looking for ways to overcome them.

A good tip to keep in mind is that change doesn’t happen overnight. Start small and be consistent. If you slip up, just dust yourself off and try again.

Developing habits happens gradually, so as long as you keep up with it, you’ll soon start to notice the changes you’ve been making and eventually enjoy the fruits of your labor.

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Featured photo credit: Cathryn Lavery via unsplash.com

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