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How To Future-Proof Your Website

How To Future-Proof Your Website

As user preferences change from desktop viewing to smartphones and tablets, and technology advances – where websites now use tons of different styles and formats for sharing and displaying information – business owners are concerned that their websites may become quickly outdated.

To help business owners, designers, and marketers like you, below, we discuss ways you can future-proof your website.

Make room in your long-term budget for improvement costs

One of the best ways to avoid getting into trouble with woefully outdated web design in the future is to create a website now that could easily be improved later. In other words, you want to lay a solid foundation you can consistently build upon. Additionally, you will want to allocate funds for future website upgrades. However, business leaders often erroneously assume that if they make an investment in quality web design early in the process, then they can avoid putting more money into updates for a very long time.

You have to anticipate that, no matter how well your website works at the moment, there is going to come a time when certain changes need to be made. By structuring website maintenance and improvement costs into your future budget plan, you can minimize the chances of getting blindsided by expensive redesigns or a wholesale overhaul of elements such as security protocols or hosting requirements.

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Keep an eye on the relevance of your content

Almost every organization now strives to set the pace in content marketing, as companies who excel at the practice benefit from a marketing contribution to revenue that is six times greater than those who lag behind. Hopefully you know the feeling of creating an exceptional story or video: you know you have extended value both for your audience and the company, and you feel like it can live forever on your website and continue to be shared across numerous platforms for years to come.

The fallacy with this attitude is that even great content sometimes becomes outdated. Economic and political realities shift and often affect great change in certain industries, the evolution of technology renders advice obsolete, and statistical information can rapidly shift. In order to combat these effects and build a website that remains value-added long into the future, pre-existing content needs to be regularly examined for continued efficacy, including the quality of links and the accuracy of all data and claims shared within.

Work within a tried-and-true content management system

When choosing a content management system (CMS) for your website, you want to find a solution that has the capacity and ability to evolve along with your needs, as well as one that will remain a reliable partner many years into the future.

Some unproven CMS providers promise loads of extras at rock bottom prices in order to entice new companies to utilize their platform. Be wary of such options; not only may you find that a software update in the near future leaves your systems unsupported, but such new entrants also often lack the robust security mechanisms employed by the established platforms.

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WordPress, which is far and away the most employed CMS platform in the world – used in over 60 million websites – is a worthy choice for almost any company. Not only is the platform supported by numerous third-party developers and bestowed with frequent updates, but add-ons and a suite of features make it easy to scale with your business as you grow.

Always build pages on a foundation of responsive design

Few factors have upended the world of web design quite as significantly as the explosion of mobile devices as a primary browsing option for buyers. Forrester research anticipates ecommerce revenue from mobile devices will exceed $140 billion in 2016, meaning that no company can ignore the importance of the mobile website design experience in the present or the future, regardless of size or industry.

Building pages with responsive design results in interfaces that intuitively adapt and format depending upon the screen size of the user. The result is a cohesive and well-designed UX, even if they frequently interact with your site by switching back and forth between devices of different sizes.

Implement code that can be easily maintained and updated

If you want your website to be nimble and easily tweaked to respond more effectively to future audiences, then it needs to be built on a codebase that can be maintained with minimal effort and changed just as easily.

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It is also critical to think about who will be in charge of updating your site design years from now: the answer is you do not know. If the design is based on a platform that one person who is no longer with the company is fluent in, you may find yourself having to start from scratch when adaptable code would facilitate simple updates.

Alternatively, you may want to work with a web design agency that has years of history helping other businesses in your niche so that they can continue to provide expert support for your website over the years to come.

In terms of aging, simple and minimal is almost always preferable

There is a reason most of us cringe when we look at fashion or furniture design from even as recently as 15 to 20 years ago: designers like to take advantage of bold trends in order to stand out from their competitors. It often works in the short-term, but future audiences often banish these designs to the memories of history in favor of more classical styles.

In web design, as well, centering your site around a simple and more minimal theme is generally the better strategy if you want it to age with dignity. By avoiding succumbing to trends of the moment, you can maintain the overall look of your website for far longer and still feature an engaging experience that will spark interest in your audience and increase conversions.

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Understand that you cannot reliably predict the future

Part of the process of future-proofing your website is understanding that it is impossible to account for every development that will affect the worlds of commerce and design in the coming years. Even the most famous technological prognosticators have histories of hits and misses throughout their careers.

In this regard, it is not wise to spend too much time trying to design a website filled with elements that you think are far ahead of the curve and will resonate in the future. You may occasionally find something that does work, but the benefits will be outweighed by the resources exhausted in constant pursuit of future trends. Elegant, highly-functional web design that is based on currently sound principles will persist over something flashy and new almost every time.

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Last Updated on August 20, 2019

How to Find New Growth Opportunities at Work

How to Find New Growth Opportunities at Work

Career advancement is an enticement that today’s companies use to lure job candidates. But to truly uncover growth opportunities within a company, it’s up to you to take the initiative to move up.

You can’t rely on recruiter promises that your company will largely hire from within. Even assurances you heard from your direct supervisor during the interviewing process may not pan out. But if you begin a job knowing that you’re ultimately responsible for getting yourself noticed, you will be starting one step ahead.

Accomplished entrepreneur and LinkedIn Co-Founder Reid Hoffman said,

“If you’re not moving forward, you’re moving backward.”

It’s important to recognize that taking charge of your own career advancement, and then mapping out the steps you need to succeed, is key to moving forward on your trajectory.

Make a Point of Positioning Yourself as a Rising Star

As an employee looking for growth opportunities within your current company, you have many avenues to position yourself as a rising star.

As an insider, you’re able to glean insights on company strategies and apply your expertise where it’s most needed. Scout out any skills gaps, then make a point to acquire and apply them. And, when you have creative ideas to offer, make it your mission to gain the ear of those in the organization who can put your ideas to the test.

Valiant shows of commitment and enterprise make managers perk up and take notice, keeping you ahead of both internal and external competitors.

Employ these other useful tips to let your rising star qualities shine:

1. Promote Your Successes to Your Higher-Ups

When your boss casually asks how you’re doing, use this valuable moment to position yourself as indispensable: “I’m floating on clouds because three clients have already commented on how well they like my redesign of the company website.”

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Tell your supervisors about any and all successes. Securing a new contract or signing a new customer should be a cause for celebration. Be sure to let your bosses know.

2. Cultivate Excellent Listening Skills

Listen well, and ask great questions. Realize that people love to talk about themselves.

But if you’re a superb listener, others will confide in you, and you’ll learn from what they share. You may even find out something valuable about your own prospects in the company.

If others view you as even-minded and thoughtful, they’ll respect your ideas and, in turn, listen to what you have to say.

Check out these important listening skills: 13 Powerful Listening Skills to Improve Your Life at Work and at Home

3. Go to All Office Networking Events

Never skip the office Christmas party, your coworker’s retirement party, or any office birthday parties, wedding showers, or congratulatory parties for colleagues.

If others see you as a team player, it will help you rise in your company. These on-site parties will also help you mingle with co-workers whom you might not ordinarily have the chance to see. For special points, help organize one or two of these get-togethers.

Take the Extra Step to Show Your Value to the Company

Managers and HR staff know that it can be less risky – and a lot less costly — to promote from within. As internal staff, you likely have a good grasp of the authority structure and talent pool in the company, and know how to best navigate these networks in achieving both the company’s goals and your own.

The late Nobel-Prize winning economist, Gary Becker, coined the term “firm-specific,” which describes the unique skills required to excel in an individual organization. You, as a current employee, have likely tapped into these specific skills, while external hires may take a year or more to master their nuances.

Know that your experience within the company already provides value, then find ways to add even more value, using these tips:

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4. Show Initiative

Commit yourself to whatever task you’re given, and make a point of going above and beyond.

Position yourself so that you’re ready to take on any growth opportunities that present themselves. If you believe you have skills that have gone untapped, find a manager who will give you a chance to prove your worth.

Accept any stretch assignment that showcases your readiness for advancement. Stay late, and arrive early. Half of getting the best assignments is sticking around long enough to receive them.

5. Set Yourself Apart by Staying up on Everything There Is to Know About Your Company and Its Competitors

Subscribe to and read the online trade journals. Become an active member in your industry’s network of professionals. Go to industry conferences, and learn your competitors’ strategies.

Be the on-the-ground eyes and ears for your organization to stay on top of industry trends.

6. Go to Every Company Meeting Prepared and Ready to Learn

A lot of workers feel meetings are an utter waste of time. They’re not, though, because they provide face-time with higher-ups and those in a position to give you the growth opportunities you need.

Go with the intention of absorbing information and using it to your advantage — including the goals and work styles of your superiors. Respect the agenda, listen more than you speak, and never beleaguer a point.

Accelerate Your Career Growth Opportunities

A recent study found that the five predictors of employees with executive potential were: the right motivation, curiosity, insight, engagement, and determination. These qualities help you stand out, but it’s also important to establish a track record of success and to not appear to be over-reaching in your drive to move up in your company.

Try to see yourself from your boss’s position and evaluate your promote-ability.

Do you display a passion and commitment toward meeting the collective goals of the company? Do you have a motivating influence with team members and show insight and excellence in all your work?

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These qualities will place you front and center when growth opportunities arise.

Use these strategic tips to escalate your opportunities for growth:

7. Find a Mentor

With mentorship programs fast disappearing, this isn’t always easy. But you need to look for someone in the company who has been promoted several times and who also cares about your progress.

Maybe it’s the person who recommended you for the job. Or maybe it’s your direct supervisor. It could even be someone across the hall or in a completely different department.

Talk to her or him about growth opportunities within your company. Maybe she or he can recommend you for a promotion.

Not sure how to find the right mentor? Here’s How to Find a Mentor That Will Help You Succeed.

8. Map out Your Own Growth Opportunity Chart

After you’ve worked at the company for a few months, work out a realistic growth chart for your own development. This should be a reasonable, practical chart — not a pie-in-the-sky wish list of demands.

What’s reasonable? Do you think being promoted within two years is reasonable? What about raises? Try to inform your own growth chart with what you’ve heard about other workers’ raises and promotions.

Once you’ve rigorously charted a realistic path for your personal development within the company, try to talk to your mentor about it.

Keep refining your chart until it seems to work with your skills and proven talents. Then, arrange a time to discuss it with your boss.

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You may want to time the discussion around the time of your performance review. Then your boss can weigh in with what he feels is reasonable, too.

9. Set Your Professional Bar High

Research shows that more than two-thirds of workers are just putting in their time. But through your active engagement in the organization and commitment to giving your best, you can provide the contrast against others giving lackluster performances.

Cultivate the hard skills that keep you on the cutting edge of your profession, while also refining your soft skills. These are the attributes that make you better at embracing diverse perspectives, engendering trust, and harnessing the power of synergy.

Even if you have an unquestionably left-brain career — a financial analyst or biotechnical engineer, for example — you’re always better off when you can form kind, courteous, quality relationships with colleagues.

Let integrity be the cornerstone of all your interactions with clients and co-workers.

The Bottom Line

Growth opportunities are available for those willing to purposely and adeptly manage their own professional growth. As the old adage says,

“Half of life is showing up.”

The other half is sticking around so that when your boss is looking for someone to take on a more significant role, you are among the first who come to mind.

Remember, your career is your business!

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Featured photo credit: Zach Lucero via unsplash.com

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