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How To Future-Proof Your Website

How To Future-Proof Your Website

As user preferences change from desktop viewing to smartphones and tablets, and technology advances – where websites now use tons of different styles and formats for sharing and displaying information – business owners are concerned that their websites may become quickly outdated.

To help business owners, designers, and marketers like you, below, we discuss ways you can future-proof your website.

Make room in your long-term budget for improvement costs

One of the best ways to avoid getting into trouble with woefully outdated web design in the future is to create a website now that could easily be improved later. In other words, you want to lay a solid foundation you can consistently build upon. Additionally, you will want to allocate funds for future website upgrades. However, business leaders often erroneously assume that if they make an investment in quality web design early in the process, then they can avoid putting more money into updates for a very long time.

You have to anticipate that, no matter how well your website works at the moment, there is going to come a time when certain changes need to be made. By structuring website maintenance and improvement costs into your future budget plan, you can minimize the chances of getting blindsided by expensive redesigns or a wholesale overhaul of elements such as security protocols or hosting requirements.

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Keep an eye on the relevance of your content

Almost every organization now strives to set the pace in content marketing, as companies who excel at the practice benefit from a marketing contribution to revenue that is six times greater than those who lag behind. Hopefully you know the feeling of creating an exceptional story or video: you know you have extended value both for your audience and the company, and you feel like it can live forever on your website and continue to be shared across numerous platforms for years to come.

The fallacy with this attitude is that even great content sometimes becomes outdated. Economic and political realities shift and often affect great change in certain industries, the evolution of technology renders advice obsolete, and statistical information can rapidly shift. In order to combat these effects and build a website that remains value-added long into the future, pre-existing content needs to be regularly examined for continued efficacy, including the quality of links and the accuracy of all data and claims shared within.

Work within a tried-and-true content management system

When choosing a content management system (CMS) for your website, you want to find a solution that has the capacity and ability to evolve along with your needs, as well as one that will remain a reliable partner many years into the future.

Some unproven CMS providers promise loads of extras at rock bottom prices in order to entice new companies to utilize their platform. Be wary of such options; not only may you find that a software update in the near future leaves your systems unsupported, but such new entrants also often lack the robust security mechanisms employed by the established platforms.

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WordPress, which is far and away the most employed CMS platform in the world – used in over 60 million websites – is a worthy choice for almost any company. Not only is the platform supported by numerous third-party developers and bestowed with frequent updates, but add-ons and a suite of features make it easy to scale with your business as you grow.

Always build pages on a foundation of responsive design

Few factors have upended the world of web design quite as significantly as the explosion of mobile devices as a primary browsing option for buyers. Forrester research anticipates ecommerce revenue from mobile devices will exceed $140 billion in 2016, meaning that no company can ignore the importance of the mobile website design experience in the present or the future, regardless of size or industry.

Building pages with responsive design results in interfaces that intuitively adapt and format depending upon the screen size of the user. The result is a cohesive and well-designed UX, even if they frequently interact with your site by switching back and forth between devices of different sizes.

Implement code that can be easily maintained and updated

If you want your website to be nimble and easily tweaked to respond more effectively to future audiences, then it needs to be built on a codebase that can be maintained with minimal effort and changed just as easily.

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It is also critical to think about who will be in charge of updating your site design years from now: the answer is you do not know. If the design is based on a platform that one person who is no longer with the company is fluent in, you may find yourself having to start from scratch when adaptable code would facilitate simple updates.

Alternatively, you may want to work with a web design agency that has years of history helping other businesses in your niche so that they can continue to provide expert support for your website over the years to come.

In terms of aging, simple and minimal is almost always preferable

There is a reason most of us cringe when we look at fashion or furniture design from even as recently as 15 to 20 years ago: designers like to take advantage of bold trends in order to stand out from their competitors. It often works in the short-term, but future audiences often banish these designs to the memories of history in favor of more classical styles.

In web design, as well, centering your site around a simple and more minimal theme is generally the better strategy if you want it to age with dignity. By avoiding succumbing to trends of the moment, you can maintain the overall look of your website for far longer and still feature an engaging experience that will spark interest in your audience and increase conversions.

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Understand that you cannot reliably predict the future

Part of the process of future-proofing your website is understanding that it is impossible to account for every development that will affect the worlds of commerce and design in the coming years. Even the most famous technological prognosticators have histories of hits and misses throughout their careers.

In this regard, it is not wise to spend too much time trying to design a website filled with elements that you think are far ahead of the curve and will resonate in the future. You may occasionally find something that does work, but the benefits will be outweighed by the resources exhausted in constant pursuit of future trends. Elegant, highly-functional web design that is based on currently sound principles will persist over something flashy and new almost every time.

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Last Updated on October 16, 2019

How to Bounce Back Gracefully After Getting Fired

How to Bounce Back Gracefully After Getting Fired

Whether you saw it coming or not, getting fired is a real shock and its impact is daunting. What did you do wrong? What are you supposed to do next? When will you stop feeling so angry?

But there are ways to deal with a layoff.

The most important thing is to remain calm and see it as an opportunity to reflect, change and improve. This is a great time to consider what happened, look again at your needs and desires and start afresh on a stronger, more constructive basis.

Let’s take a look at how you can bounce back gracefully after getting fired.

1. Deal with the Shock of Getting Fired

To lose your job is to lose your identity as a worker and as a person. Debbie Mandel, author of Addicted to Stress, states that 7 out of 10 of us define ourselves by our job titles, since work is where we spend the majority of our time and energy.

Being laid off affronts your sense of self-worth—it implies that you simply are not good enough. It’s no wonder you feel confused and emotional.

The first thing, then, is to take some time to digest what happened and deal with the overflow of sensations. People who quickly recover from the pain of a job loss tend to do two things very well:

First, they accept their feelings of sadness, anger, fear and shame as a part of the natural healing process.

Second, they do their complaining to a friend.

Never call out your boss in the office or on social media. It’s a bad form to speak ill of the company you work for. Stay stylish, and your employer will speak better of you when you need a reference.

2. Stay Away from the Drama Queens

Mass layoffs are, unfortunately, very common. If this is your situation, then you may be surrounded by a lot of angry people, ruminating and lamenting their fate.

“It’s not fair!” they say. “After everything we did for this company! We don’t deserve this!”

You’ve lost your job and that’s tough. But please resist the urge to join in the negativity. Positivity is by far the most important attitude to apply right now. If staying upbeat means you have to limit your exposure to the Negative Nellies, then that’s what you have to do.

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Remember, life is not harder for you than it is for other people on this planet. You live in a democracy, you have freedom of choice and you enjoy a certain material abundance.

Stay positive and focus on what’s going well in your life and the exciting future opportunities available to you. Getting fired is only a temporary setback.

Staying positing could be challenging in a difficult situation, so these tips can help:

10 Questions To Ask Yourself To Stay Positive When Facing Difficulties

3. Take a Break and Let the Dust Settle

Instead of running straight into another job that may not be the right one either, take a short break to recover from the job loss. You need a week or two to de-stress and meditate on the next step.

Be attentive to your need for self-care during this interlude. Everything goes so fast these days that we often do not stop to think or give ourselves the permission to do a little mourning.

Getting fired is a big shock: you need time to refocus and take stock of the new reality. Do not make things harder for yourself!

What you need is to pause a while and do some self reflection:

How Self-Reflection Gives You a Happier and More Successful Life

4. Be Anchored in the Present

Since you no longer have a hold on the past, but have not yet designed your future, try to build yourself up with the present. What do we mean by that?

We mean that right now is the only time you have any control over. Focus on that instead of losing yourself in memories or reliving the awful day you got fired over and over in your head.

Get up at 7 a.m. each day, whatever happens. The body needs rhythm and habits. You will feel much more energized if you keep a consistent routine. Maintain a healthy lifestyle, revisit your budget, play sports, volunteer. Take care of the practical stuff like claiming unemployment. Enjoy the small pleasures of everyday life.

When you’re busy, there’s no room for the inner critic to raise up and derail you. Keep active, and you will gain more of the precious energy you need so much to move forward.

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Try these things to help you live in the moment:

34 Ways To Live in the Moment And Grow in the Moment

5. Understand the “Why”

There are lots of reasons why people are fired. Sometimes the mistake is yours and it’s embarrassing to admit you backed yourself into this corner.

Other times, it’s not your fault. Businesses change direction all the time—maybe yours is going through a major transition or merger and your job is disappearing.

Either way, to give the situation some closure, you need to understand why you were dismissed. What slipped? What could you have done differently? Was your boss really out to get you or did you do something to put your job in jeopardy?

Be honest with yourself. It’s not easy to admit that you might have dropped the ball but it’s the only way to turn the situation into a learning experience. Ask yourself:

What skills do you need to improve?

Is there training you can access, or learning you can do?

In the end, did this job suit you that much? Were you happy there?

Reflecting on these questions can help you put things into perspective. What lessons can you learn to avoid reproducing the same pattern in your next job?

6. Find out If You Were the Right Fit

Hiring decisions ultimately come down to personality. You can study for an interview all you like, but every candidate who is chosen for interview has the right credentials for the job.

The final decision comes down to personality. Who does the recruiter like the best? Who is a better fit for the company culture? That’s the person who strikes it lucky.

Firing decisions are based on personality, too. Slacking off, insubordination and playing fast and loose with the company rules—these are the official reasons why people are getting fired.

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But all of these reasons boil down to one thing: personality. Specifically, they signal a personality clash between an employee and a manager, or an employee’s fit with the company’s culture.

Here’s an example:

Suppose you were fired for “not being a team player.” Some people, namely introverts, lose energy when they are surrounded by other people and gain energy when they are on their own. Forcing an introvert to continuously work on a busy, noisy team without any solitary rest periods means the job is a mission impossible. This employee will never perform at her best.

Or how about the time the Kansas City Star newspaper fired Walt Disney for a perceived lack of imagination? Talk about a clash of personalities![1]

Getting fired can be a signal to turn inward and do some self-reflection so you can better understand your personality and how it might fit in with corporate culture.

In particular, personality assessments based on Isabel Briggs Myers’ sixteen personality types can help you to understand your own work style and how you can find a job and workplace that better match who you truly are.

In many cases, it is totally liberating to realize that all the crap you had to deal with was just down to a clash of work styles and not something you did wrong!

7. Rediscover Your Strengths and Talents

A personality test can also give you clear insights into your strengths, weaknesses, motivations and work potential. Do you have leadership abilities? How do you communicate and manage conflict? What benefits do you add to an organization?

Identifying your working style should be your top priority right now, otherwise you risk accepting a new position that has all the same problems as before. The last thing you want is to reproduce the same old dramas the next time around.

When you become aware of your potential, you will have the confidence to search and find the type of work you love.

For example, getting fired from your banking job may have knocked you sideways. But you have some stellar home decorating skills, and a personality test shows that you are curious, flexible, rational and resilient—all the traits of successful entrepreneurs. Maybe this dismissal is an opportunity to launch the business you’ve always dreamed of but never dared to admit to yourself?

By considering all your special skills and talents, you increase your chances of finding a job you would really enjoy, and not just the one you can do.

8. Get the Word Out

At this point, you should be ready to take action and move forward with your job search. Let’s not sugarcoat the situation: getting a new job is tough. It helps to have a clear idea of the direction you want to go in, a list of all your crossover skills and a freshly polished resume.

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Look around for inspiration. Talk to recruiters in your sector to establish what they consider to be your most valuable skills. Use all the resources at your disposal: job search agencies, headhunters, work coaches, careers websites and so on. These resources can help you match your qualifications to the job requirements and ensure you have the right keywords on your resume.

Don’t hold back on marshaling your networks. Put friends and family to work to pop up leads, and don’t be afraid to ask for referrals. Sometimes the simple act of getting the word out to the people who know you is the surest way to find work fast.

9. Anticipate Questions and Know How to Answer Them

Even if it wasn’t your fault, getting fired can hurt you if you don’t know how to explain why you were let go. You have to be honest here and tell recruiters the truth. Even if a would-be employer does not specifically ask why you left your previous job, it is better to clarify the situation upfront before it comes out in your references.

The best approach is to take your share of responsibility and show that you want to go forward and that you understand the lesson.

For example, suppose you got fired for asking the difficult questions that no one wanted to answer and your candidness set people on edge. Acknowledge that some people perceive your communication style as abrupt and explain how you’re taking steps to increase your diplomacy skills.

A recruiter can be seduced by someone who knows how to evolve and who shows a great energy for personal development.

10. Adapt and Persist

Throughout this journey, you inevitably will go through moments of self-doubt and disappointment. There are undulations in every road, and these are the normal steps for regaining self-confidence after getting fired.

Stay tough! Don’t conclude that your future is hopeless just because the dream job doesn’t land straightaway. You open a positive path when you maintain focus. Have the confidence to know that the perfect job for you is out there.

Remember, you are not alone. Many people walked this road and they would urge you to keep the momentum. Stay open-minded and go where the opportunities take you: it will bring you closer to the job you really want.

Coming Out on Top

While getting fired isn’t the ideal situation, it isn’t the end of the world either. Even if feels like a doozy right now, you will get through it and emerge happier on the other side.

Be clear on what you want, have courage and believe in yourself. In the end, you may decide that getting fired was the best thing that ever happened to you. It can be the catalyst for a powerful, career-fulfilling change.

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Featured photo credit: Jesus Kiteque via unsplash.com

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