Advertising

How To Future-Proof Your Website

Advertising
How To Future-Proof Your Website

As user preferences change from desktop viewing to smartphones and tablets, and technology advances – where websites now use tons of different styles and formats for sharing and displaying information – business owners are concerned that their websites may become quickly outdated.

To help business owners, designers, and marketers like you, below, we discuss ways you can future-proof your website.

Make room in your long-term budget for improvement costs

One of the best ways to avoid getting into trouble with woefully outdated web design in the future is to create a website now that could easily be improved later. In other words, you want to lay a solid foundation you can consistently build upon. Additionally, you will want to allocate funds for future website upgrades. However, business leaders often erroneously assume that if they make an investment in quality web design early in the process, then they can avoid putting more money into updates for a very long time.

You have to anticipate that, no matter how well your website works at the moment, there is going to come a time when certain changes need to be made. By structuring website maintenance and improvement costs into your future budget plan, you can minimize the chances of getting blindsided by expensive redesigns or a wholesale overhaul of elements such as security protocols or hosting requirements.

Advertising

Keep an eye on the relevance of your content

Almost every organization now strives to set the pace in content marketing, as companies who excel at the practice benefit from a marketing contribution to revenue that is six times greater than those who lag behind. Hopefully you know the feeling of creating an exceptional story or video: you know you have extended value both for your audience and the company, and you feel like it can live forever on your website and continue to be shared across numerous platforms for years to come.

The fallacy with this attitude is that even great content sometimes becomes outdated. Economic and political realities shift and often affect great change in certain industries, the evolution of technology renders advice obsolete, and statistical information can rapidly shift. In order to combat these effects and build a website that remains value-added long into the future, pre-existing content needs to be regularly examined for continued efficacy, including the quality of links and the accuracy of all data and claims shared within.

Work within a tried-and-true content management system

When choosing a content management system (CMS) for your website, you want to find a solution that has the capacity and ability to evolve along with your needs, as well as one that will remain a reliable partner many years into the future.

Some unproven CMS providers promise loads of extras at rock bottom prices in order to entice new companies to utilize their platform. Be wary of such options; not only may you find that a software update in the near future leaves your systems unsupported, but such new entrants also often lack the robust security mechanisms employed by the established platforms.

Advertising

WordPress, which is far and away the most employed CMS platform in the world – used in over 60 million websites – is a worthy choice for almost any company. Not only is the platform supported by numerous third-party developers and bestowed with frequent updates, but add-ons and a suite of features make it easy to scale with your business as you grow.

Always build pages on a foundation of responsive design

Few factors have upended the world of web design quite as significantly as the explosion of mobile devices as a primary browsing option for buyers. Forrester research anticipates ecommerce revenue from mobile devices will exceed $140 billion in 2016, meaning that no company can ignore the importance of the mobile website design experience in the present or the future, regardless of size or industry.

Building pages with responsive design results in interfaces that intuitively adapt and format depending upon the screen size of the user. The result is a cohesive and well-designed UX, even if they frequently interact with your site by switching back and forth between devices of different sizes.

Implement code that can be easily maintained and updated

If you want your website to be nimble and easily tweaked to respond more effectively to future audiences, then it needs to be built on a codebase that can be maintained with minimal effort and changed just as easily.

Advertising

It is also critical to think about who will be in charge of updating your site design years from now: the answer is you do not know. If the design is based on a platform that one person who is no longer with the company is fluent in, you may find yourself having to start from scratch when adaptable code would facilitate simple updates.

Alternatively, you may want to work with a web design agency that has years of history helping other businesses in your niche so that they can continue to provide expert support for your website over the years to come.

In terms of aging, simple and minimal is almost always preferable

There is a reason most of us cringe when we look at fashion or furniture design from even as recently as 15 to 20 years ago: designers like to take advantage of bold trends in order to stand out from their competitors. It often works in the short-term, but future audiences often banish these designs to the memories of history in favor of more classical styles.

In web design, as well, centering your site around a simple and more minimal theme is generally the better strategy if you want it to age with dignity. By avoiding succumbing to trends of the moment, you can maintain the overall look of your website for far longer and still feature an engaging experience that will spark interest in your audience and increase conversions.

Advertising

Understand that you cannot reliably predict the future

Part of the process of future-proofing your website is understanding that it is impossible to account for every development that will affect the worlds of commerce and design in the coming years. Even the most famous technological prognosticators have histories of hits and misses throughout their careers.

In this regard, it is not wise to spend too much time trying to design a website filled with elements that you think are far ahead of the curve and will resonate in the future. You may occasionally find something that does work, but the benefits will be outweighed by the resources exhausted in constant pursuit of future trends. Elegant, highly-functional web design that is based on currently sound principles will persist over something flashy and new almost every time.

More by this author

Giving Gifts to Clients: How to Avoid a Generic Choice Should Your B2B Sales Team Use Video for Sales Calls? How To Future-Proof Your Website 5 Low-Touch Ways To Keep Sales Leads Warm When They Aren’t Ready To Buy 4 Compromises to Offer When Clients Ask For a Discount

Trending in Entrepreneur

1 How To Boost Employee Motivation During Difficult Times 2 7 Effective Ways To Motivate Employees in 2021 3 How To Stay Motivated As You Build Your Business 4 23 Tips for New Entrepreneurs to Get Your Business Underway 5 20 All-Time Best Entrepreneur Books to Make Your Business Successful

Read Next

Advertising
Advertising

Last Updated on August 25, 2021

Why Personal Branding Is Important to Your Career

Advertising
Why Personal Branding Is Important to Your Career

As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

According to Celinne Da Costa:[1]

“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

What Is Your Personal Brand?

“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

Advertising

I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

Your Personal Brand Is Essential for Your Career Success

In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

According to Castrillon,[2]

“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

Advertising

As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

5 Key Steps to Creating Your Personal Brand

These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

Advertising

1. Set Your Personal Goals

What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

2. Create Your Unique Value Proposition

Create your unique value proposition by asking yourself these four questions:

  1. What are your personality features? What benefit do you offer people?
  2. Who are you and why do people enjoy working with you?
  3. What do you do and what do people want you to do for them? How do you solve their problems?
  4. What makes you different from others like you?

The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

3. Write Your Professional Story

Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

4. Determine Which Platforms Will Support Your Personal Brand

Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

5. Become Recognized for Sharing Your Knowledge and Expertise

A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

Advertising

As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

Other People’s Stories

Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

“your story is what you have, what you will always have. It is something to own.”

So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

Featured photo credit: Austin Distel via unsplash.com

Reference

Read Next