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Some Things you Need to Know About Google Penguin

Some Things you Need to Know About Google Penguin

If you’re an online marketer, it’s important you know about Google updates as they take place. The updates will transform your entire marketing campaign, changing the way you build links, write content, and network with other bloggers. However, for you to make real changes to your campaign, you need to understand some of the finer points of each update. For example, the recent Google Penguin update has brought a lot of changes helping some while destroying others. I’ll explain what you can expect from Google Penguin and how you can protect yourself.

Aimed at Link Manipulation

Google has introduced Penguin twice in 2016, and both updates have been aimed at stopping link manipulation. Some bloggers have been using tools to create ordinary-looking links which creates an unfair playing field. Google is working hard to detect unprotected links so that they can adjust the rankings accordingly. One way they are doing this is by digging even deeper to find the source of the link and its value. By digging deeper, Google will be able to find where the links are coming from and other links that may be attached to them. Unprotected links have a very poor profile which can be traced.

To protect yourself, you should focus on getting only secure links which are relevant and full of authority. We’ll explore both these points later on.

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Continuous Penalties

Whenever there has been a previous update, Google would penalize a lot of sites, then stop until the next update. However, Penguin is aimed at continuously penalizing so that no site can get away with manipulation. Many times manipulators would survive the update and continue to build unsecure links. However, with continuous small updates these manipulators don’t stand a chance.

The way to protect yourself from continuous penalties is to ensure you follow all the link-building rules from the beginning.

Higher Emphasis on Relevance

There has never been more of an emphasis on relevance than in 2016. This change is because of the user search pattern and what people are typing into Google. The search pattern has shifted from one keyword to phrases consisting of two to three keywords. This means that Google needs to ensure that websites are optimized so that they continue to provide people with higher value. The Penguin update will pay closer attention to the relevance of sites linking to yours because this will determine what your site is about more than before. For example, if you have a cooking website, then a link from an automotive website will hold no value.

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For you to keep increasing rankings, you should focus on building relevant links or networking with other relevant bloggers.

Authority

You’ll get more benefit from one authority website compared to ten low-quality sites. The reason is very simple because authority matters to Google. If more high authority websites link to yours, it shows Google that you have something great to offer. You can increase the likelihood of higher authority sites linking to yours by providing great content. You need to write content which solves a common problem in your niche and that people will love to share. When your content is shared, it will increase the likelihood of getting authority links back to your page.

Focus on networking with high authority websites and writing awesome content. The more value provided within your content, the higher number of social shares you’ll receive. This will get your content in front of the right people, increasing authority link backs to your page.

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Diversity

Above I talked about how the user search pattern is changing to lengthier keywords. To help meet user search requirements, it’s important that you focus on latent semantic indexing (related) words, and long-tail keywords (with two to three keywords). The focus should be to create a diverse portfolio of keywords in your content before you publish. The ratio is anywhere from 2%-3% which shouldn’t be a problem if your content is 2,000-2,500 words. Writing content this long is a norm now that higher-quality content ranks higher than others. Here’s a blueprint to follow:

  • Target (main keyword i.e tests)
  • Phrase (online marketing tests)
  • URL (your website – www.careercrawlers.com)
  • Branded (just the name of your website)

Head over to the Google Keyword Planner tool to conduct research. Gather target, LSI, and long-tail keywords to incorporate into your content.

Final Thoughts

Google will continue to introduce updates to better their search interface. You have to understand that Google’s main business model is to provide people with the best search experience. They’ll do whatever needs to be done to make sure the user search pattern is not jeopardized. Check out our Google Penguin 4.0 Infographic to learn more about the recent changes in their algorithm.

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Featured photo credit: searchengineland.com via searchengineland.com

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Rizvan Ullah

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Last Updated on December 10, 2019

7 Strategies to Keep Employee Motivation High

7 Strategies to Keep Employee Motivation High

Highly motivated employees are essential to the success of any business. Most people spend a third of their lives at work.[1] That’s a significant amount of time away from home, apart from the people who make us happy and the things we love to do. So keeping employee motivation high is essential for creating an office environment that gets the best out of our people.

But do you know what motivates your people?

It’s simple:

  • Is their work stimulating?
  • Does it challenge them?
  • Is there room to grow, a promotion perhaps?
  • Do you encourage creativity?
  • Can they speak openly and honestly with you?
  • Do you praise them?
  • Do you trust your staff to take ownership of their work?
  • Do they feel safe in their work environment?
  • And more importantly, do you pay them properly?

Every one of these factors contributes to the general happiness of your employees. It’s what motivates them to come into the office each day and work hard, hit goals, and get results.

In contrast, an unmotivated employee is typically unhappy. They take more sick days, they’re not invested in seeing your business succeed, and they’re always on the lookout for something better.

Stats show that 81 percent of employees would consider leaving their jobs today if the right opportunity presented itself.[2] So it’s up to you to set aside time and energy to create a work environment that benefits every one of your employees.

These seven strategies will help you motivate your people to consistently deliver quality work and, more importantly, to stick around for the long term.

1. Be Someone They Can Rely On

You rely on your people to turn up to work each day, to come to you when they have a problem they can’t solve, to be honest, and to always engage professionally with customers.

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But this is not a one-way street. You, too, need to be someone your team can rely on. They trust you to have their backs when a client is unreasonable, to know that the decisions they make are in your best interest, and to make good on your promises.

If you say you’ll attend an important meeting, be there. If your company makes a profit and you’ve said you’ll pay a bonus, pay it. The goodwill of your people is something you never want to test, let alone lose.

Be reliable; it’s astounding how much this motivates your people.

2. Create an Awesome Company Culture

There’s no denying that company culture trickles down from the top. Your leadership and attitude massively influences the attitudes, work ethic, and happiness of your staff. If you’re always stressed-out, overly demanding, and unreasonable, it’ll create tension in your office which will adversely affect your employees’ motivation levels.

In fact, the HAYS “US What People Want Survey” found that 47 percent of staff who are actively looking for a new job, pinpoint company culture as the driving force behind their reason to leave.

So if you have high staff turnover, you need to determine whether your company culture might be the motivating factor behind your churn rate.

Here are four ways to build a culture that keeps your employees highly motivated.

  • Be conscious of the image you present. Your body language and attitude can positively or negatively impact your employees. So come to work energized. Be optimistic, friendly, and engaging—this enthusiasm will spill over to your people and motivate them to be more productive and efficient.
  • Appreciate your people and be reasonable. Celebrate your team’s achievements. If they’re doing a good job, tell them. Encourage them to challenge themselves and try new things. And reward when deserved. If they’re struggling, help them. Work together to find solutions and be a sounding board for their ideas.
  • Be flexible. Give your people opportunities to work remotely—this is highly motivating to staff, particularly millennials. They don’t want to be battling traffic each day on their way to work. They don’t want to miss their kids’ baseball games or ballet rehearsals. Stats show that companies that offer flextime and the ability to work from home or a coffee shop have happier and more productive employees.
  • Create employee-friendly work environments. These are spaces that inspire and ignite the imagination. Have you ever been to Google’s offices? No headquarter is the same. From indoor slides and food trucks, to hammocks, and funky work pods on the wall, gaming rooms, and tranquil interior gardens, there’s something for everyone. It’s a space where people want to be, catering to their need for creativity, quiet, or team building; you name it.

So take a look at your company culture and ask yourself, Is my business an attractive workplace for talented professionals? Does it inspire commitment and motivate my people? What could I do to improve my company culture?

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3. Touch Base with Your Team Weekly

Make time for your people, whether you run a remote business or work in an office, set aside time each week to talk to your people one-on-one. It’s non-negotiable.

When there’s an open line of communication between staff members, work gets done. Don’t believe me? A study by Gallup found that 26 percent of employees said feedback from their leaders helps them to do a better job.[3]

Your people want to feel trusted. They want to take ownership of their work, but they also need to know that when they have a question, they can reach out and get answers. If you’re unwilling to make yourself available, your team will quickly become unmotivated, work will stagnate, and your business will stop growing.

So block off time on your calendar each week to touch base with your people, even if only to let them know that what they’re working on matters.

4. Give Them the Tools They Need to Do Their Jobs Well

Imagine trying to run your business without electricity. How would you contact your clients? What would happen when your phone or computer battery died?

Technology is super critical to the success of your businesses. It allows you to work more efficiently, to be more productive, and to handle matters on-the-go. That’s why you need to give your people tools that will make their jobs easier.

Make sure their equipment is in good working condition. There’s nothing more frustrating than a laptop that takes ages to boot up. It’s got to go. Replace outdated software with new software. Don’t make your designer work in Coreldraw; give them access to the most up-to-date version of Adobe Creative Suite. Take it a step further and buy them a subscription to Shutterstock or Getty Images.

Make working for you a pleasure, not a pain; and watch your employees’ motivation levels rise.

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5. Provide Opportunities to Learn and Upskill

Would you believe me if I told you that 33 percent of people cite boredom and a need for new challenges as the top reason for leaving their job?[4] If you want to retain your talent, you need to upskill.

Thanks to technology, we live in a rapidly evolving world that demands we change with it. A copywriter is no longer just a writer; they now need to be experts in SEO, Google Adwords, CRMs, and so much more.

A pastry chef needs to be a food stylist, photographer, and social media manager. An entrepreneur needs to be a marketer—or at least take ownership of the marketing message for their business—if they hope to scale.

Technology makes all of this possible. No matter your location, your people can continuously expand their knowledge and gain new skill sets—something that’s highly motivating to employees. They want to know that there are opportunities to grow and develop themselves.

If you won’t invest in your people, then your business becomes just another job to tide them over until they find where they truly belong. So be the company that sees value in developing its people.

6. Monitor Their Workload

Overworked employees tend to be unproductive and unhappy. Your people cannot be at full capacity every day, month to month. Something’s got to give. They’ll become deflated and their work will eventually suffer, which will negatively impact your business.

What I like to do is implement a traffic light system. It helps me to keep a finger on the pulse of my business. So there’s red, yellow, and green:

  • Red means they’re fully loaded.
  • Yellow means they’re busy, but they can potentially take on more.
  • Green means they haven’t got enough to do.

I use this traffic light system because I don’t want my team members to be stressed out of their brains all the time. If they are, they won’t make good decisions and they won’t do good work.

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If my people are regularly overloaded, I have things to think about. Perhaps I need to hire a new person to help ease the load or take a closer look at what projects are good to go, and which can take a back seat.

And this is why #3 is essential. If I’m regularly engaging with my people, I’ll know that while they’re coping with their workload, it is impacting their performance and health, and I’ll take action.

7. Don’t Mess Around with Your Employees’ Pay

Never mess around with your people’s salary. As a business owner or high-level manager, it’s easy to forget that most people live from paycheck to paycheck. Delayed compensation can mean a missed bill payment, which could result in costly penalties they can’t afford or hits to their credit score.

So it’s your job to ensure that you pay your people on time.

The Bottom Line

A motivated team is an asset to any business. These people never give up. They get excited about coming to work each day and can’t wait to test a new theory or tackle a particularly tricky challenge. They’re proud of the work they do. And more importantly, they have no reason to leave.

Wouldn’t you rather be part of their success story than the business that drove them away?

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Featured photo credit: Emma Dau via unsplash.com

Reference

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