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Some Things you Need to Know About Google Penguin

Some Things you Need to Know About Google Penguin

If you’re an online marketer, it’s important you know about Google updates as they take place. The updates will transform your entire marketing campaign, changing the way you build links, write content, and network with other bloggers. However, for you to make real changes to your campaign, you need to understand some of the finer points of each update. For example, the recent Google Penguin update has brought a lot of changes helping some while destroying others. I’ll explain what you can expect from Google Penguin and how you can protect yourself.

Aimed at Link Manipulation

Google has introduced Penguin twice in 2016, and both updates have been aimed at stopping link manipulation. Some bloggers have been using tools to create ordinary-looking links which creates an unfair playing field. Google is working hard to detect unprotected links so that they can adjust the rankings accordingly. One way they are doing this is by digging even deeper to find the source of the link and its value. By digging deeper, Google will be able to find where the links are coming from and other links that may be attached to them. Unprotected links have a very poor profile which can be traced.

To protect yourself, you should focus on getting only secure links which are relevant and full of authority. We’ll explore both these points later on.

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Continuous Penalties

Whenever there has been a previous update, Google would penalize a lot of sites, then stop until the next update. However, Penguin is aimed at continuously penalizing so that no site can get away with manipulation. Many times manipulators would survive the update and continue to build unsecure links. However, with continuous small updates these manipulators don’t stand a chance.

The way to protect yourself from continuous penalties is to ensure you follow all the link-building rules from the beginning.

Higher Emphasis on Relevance

There has never been more of an emphasis on relevance than in 2016. This change is because of the user search pattern and what people are typing into Google. The search pattern has shifted from one keyword to phrases consisting of two to three keywords. This means that Google needs to ensure that websites are optimized so that they continue to provide people with higher value. The Penguin update will pay closer attention to the relevance of sites linking to yours because this will determine what your site is about more than before. For example, if you have a cooking website, then a link from an automotive website will hold no value.

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For you to keep increasing rankings, you should focus on building relevant links or networking with other relevant bloggers.

Authority

You’ll get more benefit from one authority website compared to ten low-quality sites. The reason is very simple because authority matters to Google. If more high authority websites link to yours, it shows Google that you have something great to offer. You can increase the likelihood of higher authority sites linking to yours by providing great content. You need to write content which solves a common problem in your niche and that people will love to share. When your content is shared, it will increase the likelihood of getting authority links back to your page.

Focus on networking with high authority websites and writing awesome content. The more value provided within your content, the higher number of social shares you’ll receive. This will get your content in front of the right people, increasing authority link backs to your page.

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Diversity

Above I talked about how the user search pattern is changing to lengthier keywords. To help meet user search requirements, it’s important that you focus on latent semantic indexing (related) words, and long-tail keywords (with two to three keywords). The focus should be to create a diverse portfolio of keywords in your content before you publish. The ratio is anywhere from 2%-3% which shouldn’t be a problem if your content is 2,000-2,500 words. Writing content this long is a norm now that higher-quality content ranks higher than others. Here’s a blueprint to follow:

  • Target (main keyword i.e tests)
  • Phrase (online marketing tests)
  • URL (your website – www.careercrawlers.com)
  • Branded (just the name of your website)

Head over to the Google Keyword Planner tool to conduct research. Gather target, LSI, and long-tail keywords to incorporate into your content.

Final Thoughts

Google will continue to introduce updates to better their search interface. You have to understand that Google’s main business model is to provide people with the best search experience. They’ll do whatever needs to be done to make sure the user search pattern is not jeopardized. Check out our Google Penguin 4.0 Infographic to learn more about the recent changes in their algorithm.

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Featured photo credit: searchengineland.com via searchengineland.com

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Last Updated on August 20, 2018

What Highly Successful People Do Every Day To Perform At Their Best

What Highly Successful People Do Every Day To Perform At Their Best

What separates highly successful people from the “average crowd?” This is a topic that is widely discussed.

If you want to be successful, you have to watch carefully what other successful people do and imitate them. While every successful person has his or her own unique approach, there are a couple thoughts and actions they have in common.

Here are 7 habits many successful people have!

1. They make a difference

If you have an idea, that idea has to change peoples life’s. As long as you’re not helping other people, it’s useless. Don’t start with an activity or business primarily to make money, it won’t work. When you create fans by offering your expertise, they are willing to pay for it. The problem with today’s entrepreneurial mindset is that’s all about “quick” money and not necessarily about making a difference.

“Strive not to be a success, but rather to be of value.” — Albert Einstein

2. They focus on productivity instead of on being busy

Do you know those people who always say they can’t meet up with you or help with a certain thing because they’re always busy? I do, and to be honest I was one of them.

When I look back, I don’t actually know with what I was being busy. I thought I was being busy, but now I realize I could have done many things in a much more productive way.

Is 8 hours of work actually 8 hours when you’re checking your Facebook, Twitter, or Instagram updates every 30 minutes? It’s necessary to take a rest once a while, but don’t get lost in hundreds of status updates that make you forget about your priorities.

Looking for some tips? Check out this infographic: How to be productive by doing more and working less

3. They keep setting S.M.A.R.T. goals

You can never reach the success you want if you’re not setting goals. The trick is to set up a couple small, achievable goals and a couple of bigger ones. If you only set up huge, unachievable goals, you’ll get unmotivated and fall back into your old mindset. The small goals keep you motivated and give you the feeling you’re being productive once you achieve them.

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Try setting S.M.A.R.T. goals, which is an acronym for Specific, Measurable, Attainable, Relevant, and Timely. These goals are concrete and well-defined measures of your progress.

A while ago, I asked a friend of mine what his goal was this year. He told me he wanted a sports car. I told him he will have much trouble reaching that goal because it isn’t specific. He needs to know the brand, the model, the color, what kind of rims etc. Only then he can define how long it’s going to take and what he needs to do in order to buy that car.

4. They take action

There is a big difference between talking or actually taking action. I’m pretty sure you have people around you who’ve said, “This year, I’m going to lose weight, become fit, and look like I’ve never looked before!” Or, “I’ve got such a good idea, I’m planning to start a new business, but first I’m going to do some research,” which probably results in never taking any action.

Many of those people do take action, but the majority do not. It could be many things that keep them from taking action, like fear, no money, or no motivation. The trick is to make a plan and take action right from the start—choose to put in the effort to overcome those obstacles.

5. They exercise and eat right

The better you treat your body, the better you will feel, which results in better results. Successful people take time to prepare healthy meals and work out for at least 30 minutes a day.

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Not having time to work out or prepare a healthy meal is nonsense. If you have time to watch TV or check your social media profile, you also have time to care about your body.

You don’t necessarily need to lose weight or gain muscle, but try to stay in shape and watch your junk food intake.

6. They always step out of their comfort-zone

Successful people are willing to do everything they have to succeed. If they fail, they try it again and learn from it. The vast majority of people think differently and want to stay in their comfort zone.

You can’t expect magic is going to happen when you always do the same things over and over again. You need to step up and start doing new things. The fear of failure is usually the reason that keeps people from acting.

Think about something you’ve done in the past. Something that was so scary that it made you sweat, feel nauseous, or become overly nervous. That could be giving a speech in front of a big crowd or asking someone on a date. In the end, it wasn’t as scary and difficult as you thought, right? And you’ve learned from it.

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Approach everything in your life this way. If you really want to become successful, you need to step out of your comfort zone.

“Move out of your comfort zone. You can only grow if you are willing to feel awkward and uncomfortable when you try something new.” — Brian Tracy

7. They lead

Successful people are also incredibly good leaders. How can you stand out of the crowd if you follow the herd like anyone else does? The main thing successful people do differently is that they think and act differently from the rest. But they do it in a way that creates fans who follow and support them.

You don’t have to be a born leader, but you can learn to be one. An example of a great leader and entrepreneur is Elon Musk. He is the founder of SpaceX and co-founder of Zip2, PayPal, and Tesla Motors. By following his example, you just might find the great leader inside you.

Have these tips helped you? Share them!

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Featured photo credit: Steve Jurvetson via flickr.com

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