5 costly SEO and Social Media Mistakes Made by Small Business Owners

5 costly SEO and Social Media Mistakes Made by Small Business Owners

Small businesses are very fragile in nature. They tend to fail at a much higher rate than bigger businesses.

Since online presence is important for the survival of home-based and small businesses, Search Engine Optimization (SEO) and social media have become extremely significant for the success of small businesses. SEO and social media marketing are not free. They require an investment of time, money and effort to provide the results which ultimately translate into more revenue and profits.

To achieve this, small business owners need to avoid following mistakes:


1. Not paying attention to grammar

For good SEO, your content needs to be relevant and written in proper English. Google has become so smart that it favors content that contains correct grammar and well-written paragraphs. If you are hiring an SEO expert who is not a native speaker of English to optimize an English-language site, make sure you check the content and proofread it carefully.

If you cannot accurately proofread your content yourself, it is better to hire an SEO Company that can effectively handle your content strategy and ensure that everything on your website is written in perfect English. You therefore need to place more emphasis on writing in perfect English, and you need to stick with quality content.

2. Not understanding the changes made by Google

One of the key content strategy mistakes small business owners make is their lack of knowledge about how Google’s core algorithm works. Though the full algorithm may be too technical for an entrepreneur to understand completely, being aware of the basic principles is of critical importance to the success of any online business.


A good SEO strategy requires you to keep track of changes at Google that affect content. Otherwise, your money spent on SEO efforts can be wasted. Continue to read good blogs and talk with your local SEO service providers to learn more about what changes are coming up and what you can do to take advantage of them.

3. Not following and unfollowing fans

If you want to get a lot of followers on social media sites for free, the most effective method is to follow and unfollow people.

For a small business, a strong presence on social media is important. To get a lot of free fans on both Twitter and Instagram, a follow and unfollow strategy works great. Simply find the people you want to follow, i.e. followers of a top celebrity or big business in your local area, and start following them. The overall idea is that people tend to follow back those who follow them. Even if only 10% follow you back, this number would greatly add to your list of followers if you work on the strategy consistently.


Make sure you target the right type of audience before following them. You can do this in different ways on different platforms, as platforms like Instagram allow you to search for people by their geographical location. For Twitter, you can target the fans of local celebrities.

Once you reach a certain number of people you are following, start unfollowing them. Unfollowing people is a necessary step because following too many people, while your own account has few followers, can make your account look ordinary.

4. Not following local fans

Small businesses are always local, so they do not require a global audience to sell their products and services. To effectively utilize your budget for social media, always make sure to get local followers. There are a lot of service providers who will offer to get you ten thousand followers for few bucks, but they are useless if they are from some unknown country or do not matter for your business.


Almost all social media platforms, i.e. Facebook, Twitter and Instagram, offer local targeting. When making your social media strategy, always narrow down your audience to get best results. It is always better to have few paying fans instead of lots of fans who simply like your posts and do not buy.

5. Not writing how-to guides

Having a blog is essential for the success of the business, and if the small business is selling a service or product, it is always great to share how-to guides. How-to guides are step-by-step instructions to perform certain tasks. Essentially, they add more value for your customer and help them understand the services or products sold on the website.

Writing how-to guides allows a lot of good content to be shared on a consistent basis. This practice certainly creates more value for customers. Small business owners must learn to invest in getting great content.

Above are some simple yet costly mistakes which must be avoided. Otherwise, all efforts to get an online footprint may simply be in vain.

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Adnan Manzoor

Data Analyst & Life Coach

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Published on October 16, 2018

7 Clever Goal Tracker Apps to Help You Make the Most of Your Business

7 Clever Goal Tracker Apps to Help You Make the Most of Your Business

There’s nothing more fulfilling than the sense of accomplishment you get by achieving your business goals.

Gone are the days when you used pen and paper to take notes and manage your work day. As millennials are relying heavily on technology to manage almost everything from finances to their personal fitness, goal tracking apps are also becoming increasingly popular.[1]

In this piece, we will shed some light on 7 such goal tracking apps that you can use to streamline your operations.

I have handpicked these apps from a software rating web services site Best Online Reviews. Industry experts review software on these websites and help businesses to find the right solutions to meet their various, unique business requirements.

1. Aha!

    Aha! is a California-based roadmap software provider and offers excellent goal tracking app that lets you define goals and objectives for projects. The app also lets you list out primary tasks and allows you to focus on them.

    Hosted securely on the cloud, the app offers enhanced communication tools for sharing updates through emails with select colleagues or the entire organization.

    Aha! is available on multiple platforms such as the web, Android, iOS, Windows, etc. and starts from $59 per month per user.

    Available for Web


    2. Asana

      Asana is one of the more popular project management apps available for businesses. It lets you organize all your team’s work, such as setting up and tracking goals, creating tasks, sharing files and notes, etc.

      Asana also allows your team to organize all their tasks and focus on urgent priorities. Moreover, the app offers a delightful user experience that makes task management simple and easy.

      Asana is available on multiple platforms from PCs and Mac to iOS and Android. Multi-channel adaptability makes Asana the perfect choice to track your goals anytime, from anywhere.

      Available for iOS | Android | Web

      3. Basecamp

        Basecamp is an excellent tool to manage all your team’s projects and keep your activities organized. It opens a new thread for every task and that task is visible by the whole team.

        With Basecamp, you can schedule tasks, add to-dos, discuss tasks by adding comments, add files and attachments, and much more.

        The app is available on both mobile and desktop platforms and costs $99 per month. It is available on the web, Android, and iOS platforms and offers excellent multi-channel access.


        Available for iOS | Android | Web

        4. Forecast

          An efficient tool for successful task management, Forecast is also a popular goal tracking app. Apart from effective milestone tracking, the app also offers convenient status reporting.

          Forecast uses project history to let you know the status of your current work. Moreover, it uses the power of artificial intelligence (AI) to provide high-quality assistance. It is a robust app for small teams to track goals and time.

          Forecast is available for free and comes with Android and iOS app support. The premium version of the app starts from $19 per month per user.

          Available for Web

          5. Wrike

            Wrike is a cloud-based collaboration and project management app that successfully manages projects from start to finish. It lets you create tasks, track work progress and retrieve reports with ease.

            The app also gives real-time work updates and helps team members to understand their work priorities. A custom report builder helps you to generate in-depth reporting.


            Wrike’s premium version is available from $9.80 per month per user and is available on multiple platforms.

            Available for iOS | Android | Web


     is a unique platform that delivers enhanced customer relationship management (CRM), task management, time tracking, and billing functionality in a single app.

              According to Capterra, it’s an ideal app for freelancers and consultants, who are looking for tools to improve efficiency and transparency.

              Although the app is free to use with basic features, the premium plan starts from $5 per month per user. The app also comes with calendar sync and task reminder functionality to keep you on track, always.

              Available for Web

              7. Flock

                Looking for a tool to simplify task management? Try out Flock.


                Flock comes with enhanced goal tracking and additional features like instant messaging.

                Moreover, Flock offers tons of integrations with tools such as Google, MailChimp, Jira, Dropbox, etc. It is a powerful tool that’s packed with robust features such as reminders, notes, polls and to-dos.

                Even though you can use the tool for free, the paid version of Flock is available from $4.50 per month per user.

                Available for iOS | Android | Web


                Businesses need high-quality project management tools to streamline collaboration and operations. Enhanced goal tracking apps make it easy for your team to improve productivity by keeping its tasks organized.

                But it’s essential that you choose an app that meets your unique business requirements. You can choose from the above-mentioned apps to streamline operations and improve the productivity of your team.

                Featured photo credit: Alvaro Reyes via


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