5 costly SEO and Social Media Mistakes Made by Small Business Owners

5 costly SEO and Social Media Mistakes Made by Small Business Owners

Small businesses are very fragile in nature. They tend to fail at a much higher rate than bigger businesses.

Since online presence is important for the survival of home-based and small businesses, Search Engine Optimization (SEO) and social media have become extremely significant for the success of small businesses. SEO and social media marketing are not free. They require an investment of time, money and effort to provide the results which ultimately translate into more revenue and profits.

To achieve this, small business owners need to avoid following mistakes:


1. Not paying attention to grammar

For good SEO, your content needs to be relevant and written in proper English. Google has become so smart that it favors content that contains correct grammar and well-written paragraphs. If you are hiring an SEO expert who is not a native speaker of English to optimize an English-language site, make sure you check the content and proofread it carefully.

If you cannot accurately proofread your content yourself, it is better to hire an SEO Company that can effectively handle your content strategy and ensure that everything on your website is written in perfect English. You therefore need to place more emphasis on writing in perfect English, and you need to stick with quality content.

2. Not understanding the changes made by Google

One of the key content strategy mistakes small business owners make is their lack of knowledge about how Google’s core algorithm works. Though the full algorithm may be too technical for an entrepreneur to understand completely, being aware of the basic principles is of critical importance to the success of any online business.


A good SEO strategy requires you to keep track of changes at Google that affect content. Otherwise, your money spent on SEO efforts can be wasted. Continue to read good blogs and talk with your local SEO service providers to learn more about what changes are coming up and what you can do to take advantage of them.

3. Not following and unfollowing fans

If you want to get a lot of followers on social media sites for free, the most effective method is to follow and unfollow people.

For a small business, a strong presence on social media is important. To get a lot of free fans on both Twitter and Instagram, a follow and unfollow strategy works great. Simply find the people you want to follow, i.e. followers of a top celebrity or big business in your local area, and start following them. The overall idea is that people tend to follow back those who follow them. Even if only 10% follow you back, this number would greatly add to your list of followers if you work on the strategy consistently.


Make sure you target the right type of audience before following them. You can do this in different ways on different platforms, as platforms like Instagram allow you to search for people by their geographical location. For Twitter, you can target the fans of local celebrities.

Once you reach a certain number of people you are following, start unfollowing them. Unfollowing people is a necessary step because following too many people, while your own account has few followers, can make your account look ordinary.

4. Not following local fans

Small businesses are always local, so they do not require a global audience to sell their products and services. To effectively utilize your budget for social media, always make sure to get local followers. There are a lot of service providers who will offer to get you ten thousand followers for few bucks, but they are useless if they are from some unknown country or do not matter for your business.


Almost all social media platforms, i.e. Facebook, Twitter and Instagram, offer local targeting. When making your social media strategy, always narrow down your audience to get best results. It is always better to have few paying fans instead of lots of fans who simply like your posts and do not buy.

5. Not writing how-to guides

Having a blog is essential for the success of the business, and if the small business is selling a service or product, it is always great to share how-to guides. How-to guides are step-by-step instructions to perform certain tasks. Essentially, they add more value for your customer and help them understand the services or products sold on the website.

Writing how-to guides allows a lot of good content to be shared on a consistent basis. This practice certainly creates more value for customers. Small business owners must learn to invest in getting great content.

Above are some simple yet costly mistakes which must be avoided. Otherwise, all efforts to get an online footprint may simply be in vain.

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Adnan Manzoor

Data Analyst & Life Coach

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Last Updated on February 15, 2019

7 Tools to Help Keep Track of Goals and Habits Effectively

7 Tools to Help Keep Track of Goals and Habits Effectively

Now that 2011 is well underway and most people have fallen off the bandwagon when it comes to their New Year’s resolutions (myself included), it’s a good time to step back and take an honest look at our habits and the goals that we want to achieve.

Something that I have learned over the past few years is that if you track something, be it your eating habits, exercise, writing time, work time, etc. you become aware of the reality of the situation. This is why most diet gurus tell you to track what you eat for a week so you have an awareness of the of how you really eat before you start your diet and exercise regimen.

Tracking daily habits and progress towards goals is another way to see reality and create a way for you clearly review what you have accomplished over a set period of time. Tracking helps motivate you too; if I can make a change in my life and do it once a day for a period of time it makes me more apt to keep doing it.

So, if you have some goals and habits in mind that need tracked, all you need is a tracking tool. Today we’ll look at 7 different tools to help you keep track of your habits and goals.

Joe’s Goals



    Joe’s Goals is a web-based tool that allows users to track their habits and goals in an easy to use interface. Users can add as many goals/habits as they want and also check multiple times per day for those “extra productive days”. Something that is unique about Joe’s Goals is the way that you can keep track of negative habits such as eating out, smoking, etc. This can help you visualize the good things that you are doing as well as the negative things that you are doing in your life.

    Joe’s Goals is free with a subscription version giving you no ads and the “latest version” for $12 a year.



      is an in depth way of counting things that you do during the day and then presenting them to you in many different reports and groups. With Daytum you can add several different items to different custom categories such as work, school, home, etc. to keep track of your habits in each focus area of your life.


      Daytum is extremely in depth and there are a ton of settings for users to tweak. There is a free version that is pretty standard, but if you want more features and unlimited items and categories you’ll need Daytum Plus which is $4 a month.

      Excel or Numbers

        If you are the spreadsheet number cruncher type and the thought of using someone else’s idea of how you should track your habits turns you off, then creating your own Excel/Numbers/Google spreadsheet is the way to go. Not only do you have pretty much limitless ways to view, enter, and manipulate your goal and habit data, but you have complete control over your stuff and can make it private.

        What’s nice about spreadsheets is you can create reports and can customize your views in any way you see fit. Also, by using Dropbox, you can keep your tracker sheets anywhere you have a connection.



          I must admit, I am an Evernote junky, mostly because this tool is so ubiquitous. There are several ways you can implement habit/goal tracking with Evernote. You won’t be able to get nifty reports and graphs and such, but you will be able to access your goal tracking anywhere your are, be it iPhone, Android, Mac, PC, or web. With Evernote you pretty much have no excuse for not entering your daily habit and goal information as it is available anywhere.

          Evernote is free with a premium version available.

          Access or Bento

            If you like the idea of creating your own tracker via Excel or Numbers, you may be compelled to get even more creative with database tools like Access for Windows or Bento for Mac. These tools allow you to set up relational databases and even give you the option of setting up custom interfaces to interact with your data. Access is pretty powerful for personal database applications, and using it with other MS products, you can come up with some pretty awesome, in depth analysis and tracking of your habits and goals.

            Bento is extremely powerful and user friendly. Also with Bento you can get the iPhone and iPad app to keep your data anywhere you go.


            You can check out Access and the Office Suite here and Bento here.

            Analog Bonus: Pen and Paper

            All these digital tools are pretty nifty and have all sorts of bells and whistles, but there are some people out there that still swear by a notebook and pen. Just like using spreadsheets or personal databases, pen and paper gives you ultimate freedom and control when it comes to your set up. It also doesn’t lock you into anyone else’s idea of just how you should track your habits.


            I can’t necessarily recommend which tool is the best for tracking your personal habits and goals, as all of them have their quirks. What I can do however (yes, it’s a bit of a cop-out) is tell you that the tool to use is whatever works best for you. I personally keep track of my daily habits and personal goals with a combo Evernote for input and then a Google spreadsheet for long-term tracking.

            What this all comes down to is not how or what tool you use, but finding what you are comfortable with and then getting busy with creating lasting habits and accomplishing short- and long-term goals.

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