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The Major Challenges Facing Content Curation

The Major Challenges Facing Content Curation

In a content-driven marketing landscape, it is virtually impossible to improve rankings without producing high-quality content in a consistent manner. Customers expect a continuous flow of relevant and useful information on your sites and are likely to visit only those that offer value to their lives. Most companies understand the impact but often fail to deliver the expectation, missing valuable opportunities to attract new clients. They lack sufficient time, funds and personnel to curate new content on a regular basis.

In its natural form, content curation entails a process of gathering, organizing and presenting useful information to a given point of interest. Content curators combine their content with what is readily available on the internet to give a fresh version of an issue, which helps the readers. With limited capacity and experience in the field, you would rather seek help from content management specialists such as Willian Holeksa of Internetum to thrive in the highly competitive arena.

While DIY might be cost effective, you risk losing substantial ground required to establish lasting relationships with your audience. Content curation is a strong marketing tool, but one that comes with numerous challenges to the business. It is not a guarantee of successful marketing when you have to deal with the following problems:

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Developing Engaging Content

It starts with engaging content to cultivate relationships with potential buyers, who often join your purchase lists. More compelling and insightful content gives a powerful experience that builds trust with the audience. Studies show that about 61% of marketers are struggling with content curation, thereby missing great opportunities to turn around their fortunes. Getting it right means getting maximum value from the marketing campaigns and achieving better coverage within a short time.

To attract more people, the content needs to be relevant to the client’s concerns. It helps to blend the information with engaging videos, infographics, and blogs to improve readability. Easy-to-digest information enhances the possibility of creating networks and raises your brand’s awareness across different channels. As if that were not enough, you need to promote the curated content through a social media platform if you hope to get the virality you need. The process is highly interconnected and requires a significant amount of investment and time to achieve strong results.

Inadequate Funding

With numerous marketing channels available for businesses, it is hard to wish away the need for multiple strategies. In a bid to acquire substantial market coverage, most firms have increased marketing spendings, which often takes away funds from other activities. About 26% of company budgets goes to content marketing and is likely to increase with the ever-changing landscape. With adequate funding, they can reach out to the audience via relevant yet freshly curated content that triggers discussions about the topics.

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Nonetheless, more than 26% of businesses lack sufficient funds to increase spending on content curation. They are likely to lag behind the market leaders and lose on search engine rankings and organic search traffic. However, it does not have to be time-consuming, hence there is no need to tap incremental benefits through additional investments. The ability to utilize other sources gives an undue advantage when it comes to time and money spent.

Limited Capacity

Despite the immense benefits associated with content marketing, most firms fail to spend enough time to get it right. A vast majority lacks content experts to integrate content curation and outside sourcing into business objectives. According to the latest CMI study, more than 40% of companies lack enough capacity to produce sufficient volume without compromising their standards. Nonetheless, they can combine their own content with useful content from other sources to complement the topics and attract potential clients.

The capacity to gather content from outside sources means less time spent on the process, which translates to higher efficiency. It bridges the gap between capacity and volume needed to publish tailored content consistently. The best part is that the web provides a broad range of information that businesses can use within their niche.

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Knowledge Gaps

These are twofold: the internal marketing staff and the target audience. If the marketing team lacks sufficient experience in content curation, the business cannot meet the client’s needs. In fact, they may not understand the fundamental principles that guide the process, which makes them likely to address the wrong issues. Content marketing dictates an end-to-end understanding between the marketing team, as well as what the target audience consumes.

Small businesses could leverage third-party contractor services, but ought to be in a better position to define the business objectives that guide the marketing approach. It helps to know the knowledge gaps existing in the audience, as it gives a basis for customizing the information. With numerous sources on the web, you cannot miss well-researched yet authoritative content that matches your business needs.

Content curation aims at improving the readers trust in your brand through original yet engaging content. However, companies ought to attribute the curated information to the publishers, as opposed to claiming ownership for what is not originally theirs. They ought to seek copyright permissions and maintain the sources in their raw form.

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Featured photo credit: wpdistrict.sitelock.com via wpdistrict.sitelock.com

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Rizvan Ullah

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Last Updated on December 7, 2018

10 Steps For Success: Applying The Power Of Your Subconscious Mind

10 Steps For Success: Applying The Power Of Your Subconscious Mind

How big is the gap between you and your success?

What is the difference between successful people and unsuccessful people?

It is as simple as this: successful people think and talk about what they are creating, and unsuccessful people focus on and talk about what they’re lacking.

So how do you bridge that gap between wanting success and having your success? Let’s make an important distinction. You see, there is a big difference between “Wanting” and “Having” something.

Wanting: means lacking or absent. Deficient in some part, thing or aspect.

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Having: means to possess, to hold, to get, to receive, to experience.

You can have one OR the other, but not both at the same time with any particular object of your desire. You either have it or you don’t.

When it comes to your subconscious, if you’re focusing on the “wanting”, i.e. the not having, guess what, you will build stronger neural networks in your brain around the “wanting.” However, through the power of your subconscious mind, you can focus on the “having” as if it has already happened. Research has shown that your brain doesn’t know the difference between what you’re visualizing inside your mind versus what is happening out there in your reality.

This is a regular practice of elite athletes. They spend as much timing creating the internal mental imagery of their success playing out as they do actually physically practicing. This helps create both the neural pathways in their brain and the muscle memory to consistently deliver on that success.

Here are 10 “brain hack” steps for success that you can take to create your version of a happy life. Make these steps a regular habit, and you will be astonished at the results.

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Step 1: Decide exactly what you want to create and have

This is usually the biggest problem that people have. They don’t know what they want and then they’re surprised when they don’t get it.

Step 2: Write down your goal clearly in every technicolor detail

A goal that is not written down is merely a wish. When you write it down in full detail, you signal to your subconscious mind that you really want to accomplish this particular goal.

Step 3: Write your goal in simple, present tense words

…that a three year old can understand on a three-by-five index card and carry it with you. Read it each morning after you awake and just before you go to sleep.

Step 4: Backwards planning

See your goal achieved and identify all the steps required that it took to bring it to life. Making a list of all these steps intensifies your desire and deepens your belief that the attainment of the goal is already happening.

Step 5: Resolve to take at least one step every day from one of the items on your list

Do something every day, even if it is just one baby step, that moves you toward your goal so you can maintain your momentum.

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Step 6: Visualize your goal repeatedly

See it in your mind’s eye as though it were already a reality. The more clear and vivid your mental picture of your goal, the faster it will come into your life.

Step 7: Feel the feeling of success as if your goal were realized at this very moment

Feel the emotion of happiness, satisfaction, and pleasure that you would have once you have achieved your goal. Visualize and feel this success for at least 20 seconds at a time.

Step 8: “Fake it till you make it!”

Confidently behave as if your subconscious mind was already bringing your goal into reality. Accept that you are moving toward your goal and it is moving toward you.

Step 9: Relax your mind

Take time to breathe, pray or mediate each day. Disengage the stress response and engage the relaxation response. A quiet state of mind allows your brain to access newly formed neural pathways.

Step 10: Release your goal to your subconscious mind

When you turn your goal over to the power of the universe and just get out of the way, you will always know the right actions to take at the right time.

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Starting today, try tapping into the incredible power of your subconscious mind.Start with just one goal or idea, and practice it continually until you succeed in achieving that goal. Make it a game and have fun with it! The more lightly you hold it, the easier it will be to achieve. By doing so, you will move from the “positive thinking” of the hopeful person to the “positive knowing” of the totally successful person.

Hit reply and let me know what you’re creating!

To your success!

Featured photo credit: use-your-brain-markgraf via mrg.bz

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