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The Major Challenges Facing Content Curation

The Major Challenges Facing Content Curation

In a content-driven marketing landscape, it is virtually impossible to improve rankings without producing high-quality content in a consistent manner. Customers expect a continuous flow of relevant and useful information on your sites and are likely to visit only those that offer value to their lives. Most companies understand the impact but often fail to deliver the expectation, missing valuable opportunities to attract new clients. They lack sufficient time, funds and personnel to curate new content on a regular basis.

In its natural form, content curation entails a process of gathering, organizing and presenting useful information to a given point of interest. Content curators combine their content with what is readily available on the internet to give a fresh version of an issue, which helps the readers. With limited capacity and experience in the field, you would rather seek help from content management specialists such as Willian Holeksa of Internetum to thrive in the highly competitive arena.

While DIY might be cost effective, you risk losing substantial ground required to establish lasting relationships with your audience. Content curation is a strong marketing tool, but one that comes with numerous challenges to the business. It is not a guarantee of successful marketing when you have to deal with the following problems:

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Developing Engaging Content

It starts with engaging content to cultivate relationships with potential buyers, who often join your purchase lists. More compelling and insightful content gives a powerful experience that builds trust with the audience. Studies show that about 61% of marketers are struggling with content curation, thereby missing great opportunities to turn around their fortunes. Getting it right means getting maximum value from the marketing campaigns and achieving better coverage within a short time.

To attract more people, the content needs to be relevant to the client’s concerns. It helps to blend the information with engaging videos, infographics, and blogs to improve readability. Easy-to-digest information enhances the possibility of creating networks and raises your brand’s awareness across different channels. As if that were not enough, you need to promote the curated content through a social media platform if you hope to get the virality you need. The process is highly interconnected and requires a significant amount of investment and time to achieve strong results.

Inadequate Funding

With numerous marketing channels available for businesses, it is hard to wish away the need for multiple strategies. In a bid to acquire substantial market coverage, most firms have increased marketing spendings, which often takes away funds from other activities. About 26% of company budgets goes to content marketing and is likely to increase with the ever-changing landscape. With adequate funding, they can reach out to the audience via relevant yet freshly curated content that triggers discussions about the topics.

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Nonetheless, more than 26% of businesses lack sufficient funds to increase spending on content curation. They are likely to lag behind the market leaders and lose on search engine rankings and organic search traffic. However, it does not have to be time-consuming, hence there is no need to tap incremental benefits through additional investments. The ability to utilize other sources gives an undue advantage when it comes to time and money spent.

Limited Capacity

Despite the immense benefits associated with content marketing, most firms fail to spend enough time to get it right. A vast majority lacks content experts to integrate content curation and outside sourcing into business objectives. According to the latest CMI study, more than 40% of companies lack enough capacity to produce sufficient volume without compromising their standards. Nonetheless, they can combine their own content with useful content from other sources to complement the topics and attract potential clients.

The capacity to gather content from outside sources means less time spent on the process, which translates to higher efficiency. It bridges the gap between capacity and volume needed to publish tailored content consistently. The best part is that the web provides a broad range of information that businesses can use within their niche.

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Knowledge Gaps

These are twofold: the internal marketing staff and the target audience. If the marketing team lacks sufficient experience in content curation, the business cannot meet the client’s needs. In fact, they may not understand the fundamental principles that guide the process, which makes them likely to address the wrong issues. Content marketing dictates an end-to-end understanding between the marketing team, as well as what the target audience consumes.

Small businesses could leverage third-party contractor services, but ought to be in a better position to define the business objectives that guide the marketing approach. It helps to know the knowledge gaps existing in the audience, as it gives a basis for customizing the information. With numerous sources on the web, you cannot miss well-researched yet authoritative content that matches your business needs.

Content curation aims at improving the readers trust in your brand through original yet engaging content. However, companies ought to attribute the curated information to the publishers, as opposed to claiming ownership for what is not originally theirs. They ought to seek copyright permissions and maintain the sources in their raw form.

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Featured photo credit: wpdistrict.sitelock.com via wpdistrict.sitelock.com

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Rizvan Ullah

Online Blogger

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Last Updated on January 24, 2020

10 Good Habits To Have in Life To Be More Successful

10 Good Habits To Have in Life To Be More Successful

Habits are behaviors and patterns that you showcase by default. They enable you to carry out crucial activities like taking a shower, brushing your teeth, getting prepared for work.

Interestingly, you follow this routine every day without considering them. Your unconscious habits create room for your brain to perform more advanced activities like problem-solving and choosing what book to read.

Everyone has habits, and several of those habits are activated every day. I would classify them into three groups:

  • The first category includes the habits that you hardly notice as they have become a major part of your life- such as brushing teeth or wearing clothes.
  • The second category comprises good habits to have to be more successful-like eating healthily, exercising your body and reading books.
  • The last group consists of those habits that are harmful-like procrastinating, smoking or overeating.

Habits are fundamental to becoming successful in life — or probably ending up a failure. Yet, as significant as habits are, some lack the knowledge of their capabilities.

Habits are default activities that you engage in without giving an afterthought. They are automatic behavioral or mental activities. They help you carry out some actions without exerting too much energy. They simplify your life.

Several people aspire to break bad habits. For instance, some people diet to stop overeating. They exercise to reduce obesity. Habits can hinder or impact your performance and productivity.

That’s why I would share 10 good habits to have to be more successful in life.

1. Begin Your Day with Meditation

I recommend mindful meditation early in the morning. This practice helps you to be in the present moment. Consequently, it enables you to be mindful of challenging situations during the day.

Different stressors may trigger as you go through the day; meditation helps you to remain calm before taking on the challenges.

Personally, it helps me to devise strategies and think about ideas. Meditation is a good habit to have if you want to be connected to what’s significant in your life.

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2. Be Grateful for What You Have

Sometimes, you waste time thinking of what’s not enough. You become immersed in those daunting challenges. However, challenges justify the presence of hope. When you have life, you have expectations. You will be free from challenges when you are six feet under. The only strategy you have to stop focusing on your problems is to focus on what you have.

Gratitude is a time-tested pathway to success, health, and happiness. It redirects your focus to what you have from what you lack. Here’s what James Clear does every day,[1]

“I say one thing I’m grateful for each day when I sit down to eat dinner.”

3. Smile

Can you pause and smile before you continue reading this?

Now here is what just happened based on research conducted by the Association for Psychological Science; you set a pace for living a happier life when you smile. A genuine smile or what’s called a Duchenne smile is a good habit to have if you want to find spiritual, emotional and mental peace of mind.[2]

Smiling induces the release of molecules that function towards fighting stress. The physiological state of your body determines the state of your mind. When you slouch or frown, your mind takes cues relating to unhappiness and depression. But, once you adjust yourself by putting up a smile, you begin to feel a new level of excitement and vibrancy.

Can you smile again?

4. Start Your Day with a Healthy Breakfast

Starting your day with a healthy breakfast is a good habit to have and forms a crucial part of your life. Nevertheless, about 31 million Americans skip their breakfast each day.[3]

If you are fed up hearing that breakfast is a crucial component of your day, you are only fighting the truth. If you want to become more successful, you need to ‘break your fast’ with healthy foods every morning.

This habit is not difficult to form if you usually rush out the door every single morning. You can wake up earlier to fix yourself a meal so you don’t break down during the day.

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Get inspired by these 20 Healthy Breakfast Choices That Will Save You Time.

5. Exercise Daily

One of the good habits to have is to exercise your body and muscles every day. You don’t have to run a marathon or lift a weight. You only need to engage in less strenuous activities that oxygenate your blood and inject endorphins in your body.

Jack Dorsey, the CEO of Twitter, classified exercise as a good habit to maximize his already jam-packed schedule.[4] He said,

‘I wake up by 5, meditate for 30 minutes, seven-minute workout times three, make coffee, and check-in.’

He said on Product Hunt that he follows this routine every day as it gives him a steady-state that empowers him to be more productive.

6. Manage Your Time as You Manage Your Finance

Another good habit is the act of managing your time effectively. This goes a long way to impact your achievement.

Time management is what separates the successful from the rest of the world as we all possess the same amount of time. How you leverage time determines your potential to succeed in life.

So how do you manage your time effectively?

Here’s Jack Dorsey’s recommendation in one of the Techonomy events;

“I accomplish effective time management by theming my days and practicing self-discipline. These themes help me handle distractions and interactions. If a request or task does not align with the theme for that day, I don’t do it. This sets a cadence for everyone in the company to deliver and evaluate their progress”.

And this is Dorsey’s weekly theme:[5]

  • Monday – Management
  • Tuesdays – Product
  • Wednesday – Marketing and growth
  • Thursdays – Developers and partnerships
  • Fridays – Culture and recruiting
  • Saturdays – Taking off
  • Sundays – Reflection, feedback, strategy, and preparing for Monday

No wonder he was able to run two companies when others were struggling with one job.

7. Set Daily Goals with Intentions

Everyone has goals. It may relate to business or personal life. The truth is, we’re all tending towards a particular direction or another. Nevertheless, while long-term goals can offer you direction, it’s your daily goals that you establish that help you develop short-term goals that are essential for your success.

Long-term goals may not give you the motivation you need to keep on. But when you implement your short-term milestones daily, you become fired up, and you can overcome the challenges that come with taking on bigger tasks.

Here’s the main truth:Successful people don’t set goals without establishing their intentions. According to Jennifer Cohen of Forbes,[6]

“What helps you to achieve your desired expectation is ensuring intentions accompany your daily goals.”

Be intentional about your daily goals!

8. Seek Inspiration

It is usually difficult to be inspired for a considerable length of time. Sometimes, you become discouraged and feel like giving up on your goals when things are not working out as intended.

A practical approach to stay on top of the situation is to inspire yourself each day. When you wake up in the morning after meditation, watch some motivational videos, and let the story of great leaders inspire you.

Establish what Anthony Robbins called the ‘hour of power.’ Determine how many minutes you spend but make it count. Inspiration is the fuel for achievement because when you can conceive it in your mind, you can accomplish it.

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Michal Solowow, an investor and the founder of Mitex, a construction company puts it this way,[7]

“The problems I encounter in everyday life motivates me to find solutions. This is a self-propelling mechanism. becoming a billionaire was never a motivating factor.”

9. Save Steadily, Invest with All Prudence

I can exhaust the good habits to have without talking about saving and investing. Most times, you overlook the significance of saving for the future when you are living in your present moment. According to CNBC, a $1000 emergency will propel several Americans into debt.[8]

However, it is not enough to save, and you must invest your fund and be wise with it. If you pay attention to this now, you will set yourself for a life of success in the future. Ensure you save at least six months in your emergency account so you can be prepared for any future emergency.

10. Budget and Track Your Spendings

Benjamin Franklin warned of taking the precaution of little expenses. He said,

“A small leak sinks a great ship.”

It is easy to discard little expenses, but the truth is they always add up. This happens when you fail to budget.

Budgeting is a good habit to have, which can impact your financial life significantly. The money you spend on extravagant lifestyles can be saved and invested in your future.

The Bottom Line

Endeavor to cultivate these good habits to have to become more successful as you journey through life. The quicker you cultivate them, the faster you achieve your goals.

More About Habits

Featured photo credit: Andrijana Bozic via unsplash.com

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