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The Major Challenges Facing Content Curation

The Major Challenges Facing Content Curation

In a content-driven marketing landscape, it is virtually impossible to improve rankings without producing high-quality content in a consistent manner. Customers expect a continuous flow of relevant and useful information on your sites and are likely to visit only those that offer value to their lives. Most companies understand the impact but often fail to deliver the expectation, missing valuable opportunities to attract new clients. They lack sufficient time, funds and personnel to curate new content on a regular basis.

In its natural form, content curation entails a process of gathering, organizing and presenting useful information to a given point of interest. Content curators combine their content with what is readily available on the internet to give a fresh version of an issue, which helps the readers. With limited capacity and experience in the field, you would rather seek help from content management specialists such as Willian Holeksa of Internetum to thrive in the highly competitive arena.

While DIY might be cost effective, you risk losing substantial ground required to establish lasting relationships with your audience. Content curation is a strong marketing tool, but one that comes with numerous challenges to the business. It is not a guarantee of successful marketing when you have to deal with the following problems:

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Developing Engaging Content

It starts with engaging content to cultivate relationships with potential buyers, who often join your purchase lists. More compelling and insightful content gives a powerful experience that builds trust with the audience. Studies show that about 61% of marketers are struggling with content curation, thereby missing great opportunities to turn around their fortunes. Getting it right means getting maximum value from the marketing campaigns and achieving better coverage within a short time.

To attract more people, the content needs to be relevant to the client’s concerns. It helps to blend the information with engaging videos, infographics, and blogs to improve readability. Easy-to-digest information enhances the possibility of creating networks and raises your brand’s awareness across different channels. As if that were not enough, you need to promote the curated content through a social media platform if you hope to get the virality you need. The process is highly interconnected and requires a significant amount of investment and time to achieve strong results.

Inadequate Funding

With numerous marketing channels available for businesses, it is hard to wish away the need for multiple strategies. In a bid to acquire substantial market coverage, most firms have increased marketing spendings, which often takes away funds from other activities. About 26% of company budgets goes to content marketing and is likely to increase with the ever-changing landscape. With adequate funding, they can reach out to the audience via relevant yet freshly curated content that triggers discussions about the topics.

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Nonetheless, more than 26% of businesses lack sufficient funds to increase spending on content curation. They are likely to lag behind the market leaders and lose on search engine rankings and organic search traffic. However, it does not have to be time-consuming, hence there is no need to tap incremental benefits through additional investments. The ability to utilize other sources gives an undue advantage when it comes to time and money spent.

Limited Capacity

Despite the immense benefits associated with content marketing, most firms fail to spend enough time to get it right. A vast majority lacks content experts to integrate content curation and outside sourcing into business objectives. According to the latest CMI study, more than 40% of companies lack enough capacity to produce sufficient volume without compromising their standards. Nonetheless, they can combine their own content with useful content from other sources to complement the topics and attract potential clients.

The capacity to gather content from outside sources means less time spent on the process, which translates to higher efficiency. It bridges the gap between capacity and volume needed to publish tailored content consistently. The best part is that the web provides a broad range of information that businesses can use within their niche.

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Knowledge Gaps

These are twofold: the internal marketing staff and the target audience. If the marketing team lacks sufficient experience in content curation, the business cannot meet the client’s needs. In fact, they may not understand the fundamental principles that guide the process, which makes them likely to address the wrong issues. Content marketing dictates an end-to-end understanding between the marketing team, as well as what the target audience consumes.

Small businesses could leverage third-party contractor services, but ought to be in a better position to define the business objectives that guide the marketing approach. It helps to know the knowledge gaps existing in the audience, as it gives a basis for customizing the information. With numerous sources on the web, you cannot miss well-researched yet authoritative content that matches your business needs.

Content curation aims at improving the readers trust in your brand through original yet engaging content. However, companies ought to attribute the curated information to the publishers, as opposed to claiming ownership for what is not originally theirs. They ought to seek copyright permissions and maintain the sources in their raw form.

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Featured photo credit: wpdistrict.sitelock.com via wpdistrict.sitelock.com

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Last Updated on August 16, 2018

16 Productivity Secrets of Highly Successful People Revealed

16 Productivity Secrets of Highly Successful People Revealed

The same old motivational secrets don’t really motivate you after you’ve read them for the tenth time, do they?

How about a unique spin on things?

These 16 productivity secrets of successful people will make you reevaluate your approach to your home, work, and creative lives. Learn from these highly successful people, turn these little things they do into your daily habits and you’ll get closer to success.

1. Empty your mind.

It sounds counterproductive, doesn’t it?

Emptying your mind when you have so much to remember seems like you’re just begging to forget something. Instead, this gives you a clean slate so you’re not still thinking about last week’s tasks.

Clear your mind and then start thinking only about what you need to do immediately, and then today. Tasks that need to be accomplished later in the week can wait.

Here’s a guide to help you empty your mind and think sharper:

How to Declutter Your Mind to Sharpen Your Brain and Fall Asleep Faster

2. Keep certain days clear.

Some companies are scheduling “No Meeting Wednesdays,” which means, funnily enough, that no one can hold a meeting on a Wednesday. This gives workers a full day to work on their own tasks, without getting sidetracked by other duties or pointless meetings.

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This can work in your personal life too, for example if you need to restrict Facebook access or limit phone calls.

3. Prioritize your work.

Don’t think every task is created equal! Some tasks aren’t as important as others, or might take less time.

Try to sort your tasks every day and see what can be done quickly and efficiently. Get these out of the way so you have more free time and brain power to focus on what is more important.

Lifehack’s CEO has a unique way to prioritize works, take a look at it here:

How to Prioritize Right in 10 Minutes and Work 10X Faster

4. Chop up your time.

Many successful business leaders chop their time up into fifteen-minute intervals. This means they work on tasks for a quarter of an hour at a time, or schedule meetings for only fifteen minutes. It makes each hour seem four times as long, which leads to more productivity!

5. Have a thinking position.

Truman Capote claimed he couldn’t think unless he was laying down. Proust did this as well, while Stravinsky would stand on his head!

What works for others may not work for you. Try to find a spot and position that is perfect for you to brainstorm or come up with ideas.

6. Pick three to five things you must do that day.

To Do lists can get overwhelming very quickly. Instead of making a never-ending list of everything you can think of that needs to be done, make daily lists that include just three to five things.

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Make sure they’re things that need to be done that day, so you don’t keep putting them off.

7. Don’t try to do too much.

OK, so I just told you to work every day, and now I’m telling you to not do too much? It might sound like conflicting advice, but not doing too much means not biting off more than you can chew. Don’t say yes to every work project or social engagement and find yourself in way over your head.

8. Have a daily action plan.

Don’t limit yourself to a to-do list! Take ten minutes every morning to map out a daily action plan. It’s a place to not only write what needs to be done that day, but also to prioritize what will bring the biggest reward, what will take the longest, and what goals will be accomplished.

Leave room for a “brain dump,” where you can scribble down anything else that’s on your mind.

9. Do your most dreaded project first.

Getting your most dreaded task over with first means you’ll have the rest of the day free for anything and everything else. This also means that you won’t be constantly putting off the worst of your projects, making it even harder to start on it later.

10. Follow the “Two-Minute Rule.”

The “Two-Minute Rule” was made famous by David Allen. It’s simple – if a new task comes in and it can be done in two minutes or less, do it right then. Putting it off just adds to your to-do list and will make the task seem more monumental later.

11. Have a place devoted to work.

If you work in an office, it’s no problem to say that your cubicle desk is where you work every day.

But if you work from home, make sure you have a certain area specifically for work. You don’t want files spread out all over the dinner table, and you don’t want to feel like you’re not working just because you’re relaxing on the couch.

Agatha Christie never wrote at her desk, she wrote wherever she could sit down. Ernest Hemingway wrote standing up. Thomas Wolfe, at 6’6″ tall, used the top of his refrigerator as a desk. Richard Wright wrote on a park bench, rain or shine.

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Have a space where, when you go there, you know you’re going to work. Maybe it’s a cafe downstairs, the library, or a meeting room. Whenever and wherever works for you, do your works there.

12. Find your golden hour.

You don’t have to stick to a “typical” 9–5 schedule!

Novelist Anne Rice slept during the day and wrote at night to avoid distractions. Writer Jerzy Kosinski slept eight hours a day, but never all at once. He’d wake in the morning, work, sleep four hours in the afternoon, then work more that evening.

Your golden hour is the time when you’re at your peak. You’re alert, ready to be productive, and intent on crossing things off your to-do list.

Once you find your best time, protect it with all your might. Make sure you’re always free to do your best uninterrupted work at this time.

13. Pretend you’re on an airplane.

It might not be possible to lock everyone out of your office to get some peace and quiet, but you can eliminate some distractions.

By pretending you’re on an airplane, you can act like your internet access is limited, you’re not able to get something from your bookcase, and you can’t make countless phone calls.

Eliminating these distractions will help you focus on your most important tasks and get them done without interruption.

14. Never stop.

Writers Anthony Trollope and Henry James started writing their next books as soon as they finished their current work in progress.

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Stephen King writes every day of the year, and holds himself accountable for 2,000 words a day! Mark Twain wrote every day, and then read his day’s work aloud to his family to get their feedback.

There’s something to be said about working nonstop, and putting out continuous work instead of taking a break. It’s just a momentum that will push you go further./

15. Be in tune with your body.

Your mind and body will get tired of a task after ninety minutes to two hours focused on it. Keep this in mind as you assign projects to yourself throughout the day, and take breaks to ensure that you won’t get burned out.

16. Try different methods.

Vladimir Nabokov wrote the first drafts of his novels on index cards. This made it easy to rearrange sentences, paragraphs, and chapters by shuffling the cards around.

It does sound easier, and more fun, than copying and pasting in Word! Once Nabokov liked the arrangement, his wife typed them into a single manuscript.

Same for you, don’t give up and think that it’s impossible for you to be productive when one method fails. Try different methods until you find what works perfectly for you.

Featured photo credit: Unsplash via unsplash.com

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