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The Major Challenges Facing Content Curation

The Major Challenges Facing Content Curation

In a content-driven marketing landscape, it is virtually impossible to improve rankings without producing high-quality content in a consistent manner. Customers expect a continuous flow of relevant and useful information on your sites and are likely to visit only those that offer value to their lives. Most companies understand the impact but often fail to deliver the expectation, missing valuable opportunities to attract new clients. They lack sufficient time, funds and personnel to curate new content on a regular basis.

In its natural form, content curation entails a process of gathering, organizing and presenting useful information to a given point of interest. Content curators combine their content with what is readily available on the internet to give a fresh version of an issue, which helps the readers. With limited capacity and experience in the field, you would rather seek help from content management specialists such as Willian Holeksa of Internetum to thrive in the highly competitive arena.

While DIY might be cost effective, you risk losing substantial ground required to establish lasting relationships with your audience. Content curation is a strong marketing tool, but one that comes with numerous challenges to the business. It is not a guarantee of successful marketing when you have to deal with the following problems:

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Developing Engaging Content

It starts with engaging content to cultivate relationships with potential buyers, who often join your purchase lists. More compelling and insightful content gives a powerful experience that builds trust with the audience. Studies show that about 61% of marketers are struggling with content curation, thereby missing great opportunities to turn around their fortunes. Getting it right means getting maximum value from the marketing campaigns and achieving better coverage within a short time.

To attract more people, the content needs to be relevant to the client’s concerns. It helps to blend the information with engaging videos, infographics, and blogs to improve readability. Easy-to-digest information enhances the possibility of creating networks and raises your brand’s awareness across different channels. As if that were not enough, you need to promote the curated content through a social media platform if you hope to get the virality you need. The process is highly interconnected and requires a significant amount of investment and time to achieve strong results.

Inadequate Funding

With numerous marketing channels available for businesses, it is hard to wish away the need for multiple strategies. In a bid to acquire substantial market coverage, most firms have increased marketing spendings, which often takes away funds from other activities. About 26% of company budgets goes to content marketing and is likely to increase with the ever-changing landscape. With adequate funding, they can reach out to the audience via relevant yet freshly curated content that triggers discussions about the topics.

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Nonetheless, more than 26% of businesses lack sufficient funds to increase spending on content curation. They are likely to lag behind the market leaders and lose on search engine rankings and organic search traffic. However, it does not have to be time-consuming, hence there is no need to tap incremental benefits through additional investments. The ability to utilize other sources gives an undue advantage when it comes to time and money spent.

Limited Capacity

Despite the immense benefits associated with content marketing, most firms fail to spend enough time to get it right. A vast majority lacks content experts to integrate content curation and outside sourcing into business objectives. According to the latest CMI study, more than 40% of companies lack enough capacity to produce sufficient volume without compromising their standards. Nonetheless, they can combine their own content with useful content from other sources to complement the topics and attract potential clients.

The capacity to gather content from outside sources means less time spent on the process, which translates to higher efficiency. It bridges the gap between capacity and volume needed to publish tailored content consistently. The best part is that the web provides a broad range of information that businesses can use within their niche.

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Knowledge Gaps

These are twofold: the internal marketing staff and the target audience. If the marketing team lacks sufficient experience in content curation, the business cannot meet the client’s needs. In fact, they may not understand the fundamental principles that guide the process, which makes them likely to address the wrong issues. Content marketing dictates an end-to-end understanding between the marketing team, as well as what the target audience consumes.

Small businesses could leverage third-party contractor services, but ought to be in a better position to define the business objectives that guide the marketing approach. It helps to know the knowledge gaps existing in the audience, as it gives a basis for customizing the information. With numerous sources on the web, you cannot miss well-researched yet authoritative content that matches your business needs.

Content curation aims at improving the readers trust in your brand through original yet engaging content. However, companies ought to attribute the curated information to the publishers, as opposed to claiming ownership for what is not originally theirs. They ought to seek copyright permissions and maintain the sources in their raw form.

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Featured photo credit: wpdistrict.sitelock.com via wpdistrict.sitelock.com

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Last Updated on October 16, 2019

Invaluable Lessons You Can Learn From Your Mistakes

Invaluable Lessons You Can Learn From Your Mistakes

Do you like making mistakes?

I certainly don’t.

Making mistakes is inevitable. Wouldn’t it be wonderful if we could be at ease with them?

Perhaps there is a way to think of them differently and see their benefits.

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Why Mistakes Feel Dangerous

Mistakes often feel dangerous. Throughout human history, our errors have often been treated as dangerous for a variety of reasons:

  • Our vulnerability. We have limited and fragile support systems. When those systems fail, people often lose their lives.
  • Real dangers. Nature can be dangerous, and making mistakes can put us at the mercy of nature and its animal residents seeking a meal.
  • Ignorance. Many cultures scapegoats someone whenever there is a failure of some kind. Scapegoating can be serious and deadly.
  • Order. Many societies punish those who do not conform to the prevailing orthodoxy and treat difference and non-conformity as a mistake. Even our brains flash an error message whenever we go against prevailing social norms.

We have a history of handling mistakes and failure in an unpleasant way. Since each of us carries our human history with us, it can be a challenge to overcome the fear of making mistakes.

If we can embrace the reality of mistakes, we can free ourselves to be more creative in our lives and dig up some interesting insights.

Why We Can’t Avoid Making Mistakes

Many people operate under the notion that making mistakes is an aberration, a mistake if you will. You can call it perfectionism but it is a more substantial problem. It is really a demand for order and continuity.

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When we think we can eliminate mistakes, we are often working from a perspective that sees the world as a fixed place. The world, however, is not so obliging. Like it or not, the world, and everything in it, is constantly changing.

Change is more constant and pervasive than we can see with our own eyes which is why we often miss it. Our bodies are constantly changing. The natural conditions of the earth change constantly as well. Everything, including economic and cultural systems have life cycles. Everything is in a constant state of flux.

We cannot see all of the changes going on around us since rates of change vary. Unfortunately, when we try to create a feeling of certainty and solidity in our lives or operate from the illusion of stability and order, we are fighting reality and our natural evolution which is built on adapting to change.

It is better to continually bend into this reality rather than fight every change we experience. Fighting it can cause us to make more mistakes. Finding the benefits in change can be useful and help us minimize unnecessary mistakes.

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Lessons Learned from Making Mistakes

Life has so many uncertainties and variables that mistakes are inevitable. Fortunately, there are many things you can learn from making mistakes.

Here is a list of ways to harness the mistakes you make for your benefit.

  1. Point us to something we did not know.
  2. Reveal a nuance we missed.
  3. Deepen our knowledge.
  4. Tell us something about our skill levels.
  5. Help us see what matters and what does not.
  6. Inform us more about our values.
  7. Teach us more about others.
  8. Let us recognize changing circumstances.
  9. Show us when someone else has changed.
  10. Keep us connected to what works and what doesn’t work.
  11. Remind us of our humanity.
  12. Spur us to want to better work which helps us all.
  13. Promote compassion for ourselves and others.
  14. Teach us to value forgiveness.
  15. Help us to pace ourselves better.
  16. Invite us to better choices.
  17. Can teach us how to experiment.
  18. Can reveal a new insight.
  19. Can suggest new options we had not considered.
  20. Can serve as a warning.
  21. Show us hidden fault lines in our lives which can lead us to more productive arrangements.
  22. Point out structural problems in our lives.
  23. Prompt us to learn more about ourselves.
  24. Remind us how we are like others.
  25. Make us more humble.
  26. Help us rectify injustices in our lives.
  27. Show us where to create more balance in our lives.
  28. Tell us when the time to move on has occurred.
  29. Reveal where our passion is and where it is not.
  30. Expose our true feelings.
  31. Bring out problems in a relationship.
  32. Can be a red flag for our misjudgments.
  33. Point us in a more creative direction.
  34. Show us when we are not listening.
  35. Wake us up to our authentic selves.
  36. Can create distance with someone else.
  37. Slow us down when we need to.
  38. Can hasten change.
  39. Reveal our blind spots.
  40. Are the invisible made visible.

Reframe Reality to Handle Mistakes More Easily

The secret to handling mistakes is to:

  • Expect them as part of the process of growth and development.
  • Have an experimental mindset.
  • Think in evolutional rather than fixed terms.

When we accept change as the natural structure of the world, our vulnerability and humanness lets us work with the ebb and flow of life.

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When we recognize the inevitability of mistakes as part of the ongoing experiment which life is, then we can relax more. In doing so we may make fewer of them.

It also helps to keep in mind that trial and error is an organic natural way of living. It is how we have evolved over time. It is better to be with our natural evolution than to fight it and make life harder.

When we adopt an evolutional mindset and see ourselves as part of the ongoing human experiment, we can appreciate that all that has been built up over time which includes the many mistakes our ancestors have made over thousands of years. Each one of us today is a part of that human tradition of learning and experimenting,

Mistakes are part of the trial and error, experimental nature of life. The more you adopt the experimental, evolutional frame, the easier it becomes to handle mistakes.

Handling mistakes well can help you relax and enjoy all aspects of life more.

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Featured photo credit: Sarah Kilian via unsplash.com

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