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Surveys: What They Are and When and Where to Use Them

Surveys: What They Are and When and Where to Use Them

Surveys are no longer just for people outside of buildings with a clipboard annoying you with promises of “lavish” gifts, like a non-working pen or an 8 oz cup with the president’s name on it, asking if you “just have one minute of time to answer a few questions”.

Nowadays there are sites, like Insite Advice, that use surveys to help engage customers, get feedback from clients, and implement them into their client’s campaigns so they can get useful feedback from their clients.

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But unfortunately, surveys can easily be deleted, ignored, and still feared by a lot of people. So let’s look at what a good survey is, when it’s proper to use them, and how to use them successfully.

What: A Good Survey

A good survey is one that will provide useful, actionable feedback about your content. A good survey is focused towards one purpose: to allow the audience to show their marketers what’s working and what isn’t. Therefore surveys allow the marketers to switch up their game plan and, in the end, help everyone get a better ROI.

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In order to make a good survey, adhere to the following steps:

  • First you need a topic and stick to it. Each question must relate to the one topic. There should be one survey per category, i.e. one survey on website interaction, one on content, etc.
  • Be planned thoroughly ahead of time and know what kind of survey it will be:
    • Open-Ended Questions: “Tell me about your best experience with your content specialist?”
    • Multiple Choice: “Do you prefer to be contacted by: a.) email b.) text message c.) both d.) neither”
    • Ordinal: “Rank in order of importance the deliverables you receive from the ABC Company, with 1 being most important, 5 being least: Blog Content, Infographics, Social Media Calendars, Google Analytics Reports, and On-Page Optimization and Keyword Reports.”
    • Interval: “On a scale from 1 to 5, 1 being not good at all and 5 being excellent, how would you rate the response time of ABC Company?”
    • Ratio Scale: “How many hours would you say you spend a week reviewing the reports ABC company sends you?”
  • Once you know the type of questionnaire you will be using, you should stick to one question type, keep it short and to the point, and remember that having more than 10 questions is best.
  • The survey should be easy to use and take.
  • Make sure the survey is distributed to your target audience.
  • Always invite open and honest feedback.

A good survey can measure:

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  • The demographics and preferences of your audience.
  • The expectations, impressions, and perceptions about your brand that’s created by your content, website design, and social media.
  • The impact of your content on conversions both online and offline.
  • The impact of your content on decision making and moving to the next stage in the buying process and sales.
  • Likewise, surveys can simply answer any questions you want to know to fix your growing business.

When: Timing is Key

Timing is key for a survey to have maximum effect. Invite users to take a survey:

  • Immediately after signing a contract, or right after a job was completed. Big or small, getting feedback when it is fresh in their mind is best. Scary, but best!
  • After a client has had time to review your site and read the latest content and social calendars.
  • Or, after a client has used a product or service.

If you simply choose a random time, like halfway through a project or before they’ve had time to evaluate your product or service, you not only attract the wrong kind of customers, but you can also lose the opportunity of new potential customers who would otherwise appreciate you taking the time to garner feedback (there’s trust building and brand loyalty opportunity here). Invite website users after they’ve had time on your site to look around. Invite users to take a survey via email only if they have opened your campaigns before.

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Where: Be Selective

So now that you know what to include in your survey, the question becomes where to distribute it? A survey can be pushed out on a variety of platforms, but you should be selective about which ones you use. Online is the driving platform for transactions today and by 2017, 60% of U.S. retail sales will involve the web.[1] This trend is driven by the ownership and use of smartphones, aka mobile marketing.

Thus, the most effective platforms to push surveys out to customers include: blogs, email newsletters or campaigns (like Constant Contact or Mailchimp), or if you have content that is product- or service-based, including comparisons and demonstrations, are great for digital magazines.

That is not to say that papers and pens don’t have their place as well. But you have to know your market, your client, and be diligent on who receives the printed survey and how you can contact anyone who does not mail it back.

Now that you know the WHAT, WHEN, and WHERE, consider using a survey to gain further insights on how your marketing efforts are going and to better understand the audience you are interacting with.

Reference

[1]http://www.insiteadvice.com/moving-to-mobile/

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Alex Wolk

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Last Updated on August 20, 2018

Quit Your Job If You Don’t Like It, No Matter What

Quit Your Job If You Don’t Like It, No Matter What

Do you know that feeling? The one where you have to wake up to go to your boring 9-5 job to work with the same boring colleagues who don’t appreciate what you do.

I do, and that’s why I’ve decided to quit my job and follow my passion. This, however, requires a solid plan and some guts.

The one who perseveres doesn’t always win. Sometimes life has more to offer when you quit your current job. Yes, I know. It’s overwhelming and scary.

People who quit are often seen as ‘losers’. They say: “You should finish what you’ve started”.

I know like no other that quitting your job can be very stressful. A dozen questions come up when you’re thinking about quitting your job, most starting with: What if?

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“What if I don’t find a job I love and regret quitting my current job?”
“What if I can’t find another job and I get in debt because I can’t pay my bills?”
“What if my family and friends judge me and disapprove of the decisions I make?”
“What if I quit my job to pursue my dream, but I fail?

After all, if you admit to the truth of your surroundings, you’re forced to acknowledge that you’ve made a wrong decision by choosing your current job. But don’t forget that quitting certain things in life can be the path to your success!

One of my favorite quotes by Henry Ford:

If you always do what you’ve always done, you’ll always get what you’ve always got.

Everything takes energy

Everything you do in life takes energy. It takes energy to participate in your weekly activities. It takes energy to commute to work every day. It takes energy to organize your sister’s big wedding.

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Each of the responsibilities we have take a little bit of our energy. We only have a certain amount of energy a day, so we have to spend it wisely.  Same goes for our time. The only things we can’t buy in this world are time and energy. Yes, you could buy an energy drink, but will it feel the same as eight hours of sleep? Will it be as healthy?

The more stress there is in your life, the less focus you have. This will weaken your results.

Find something that is worth doing

Do you have to quit every time the going gets touch? Absolutely not! You should quit when you’ve put everything you’ve got into something, but don’t see a bright future in it.

When you do something you love and that has purpose in your life, you should push through and give everything you have.

I find star athletes very inspiring. They don’t quit till they step on that stage to receive their hard earned gold medal. From the start, they know how much work its going to take and what they have to sacrifice.

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When you do something you’re really passionate about, you’re not in a downward spiral. Before you even start you can already see the finish line. The more focus you have for something, the faster you’ll reach the finish.

It is definitely possible to spend your valuable time on something you love and earn money doing it. You just have to find out how — by doing enough research.

Other excuses I often hear are:

“But I have my wife and kids, who is going to pay the bills?”
“I don’t have time for that, I’m too busy with… stuff” (Like watching TV for 2 hours every day.)
“At least I get the same paycheck every month if I work for a boss.”
“Quitting my job is too much risk with this crisis.”

I understand those points. But if you’ve never tried it, you’ll never know how it could be. The fear of failure keeps people from stepping out of their comfort zone.

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I’ve heard many people say, “I work to let my children make their dream come true”. I think they should rephrase that sentence to: “I pursue my dreams — to inspire and show my children anything is possible.” 

Conclusion

Think carefully about what you spend your time on. Don’t waste it on things that don’t brighten your future. Instead, search for opportunities. And come up with a solid plan before you take any impulsive actions.

Only good things happen outside of your comfort zone.

Do you dare to quit your job for more success in life?

Featured photo credit: Unsplash via unsplash.com

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