Here are 5 growth hacking tips that will help you with your startup.
1. Have A Community
Building a community is a way to create real engagement with your potential customers. Create your own forum. Link it to your website. You can answer questions on Quora or Reddit. Post content on Linkedin. Before making any post, do your research about the platform you are going to post to. You can also find forums related to your niche and create engagement. This drives targetted traffic.
Try adding a little flavor of your startup product or how it can help customers, within your content. Also, the website link to your product in the signature/bio of the forum.
2. Content Content Content
Create shareable content. The key to the most shared content is easy readability and quality of information. Make it easy to share the content with easy and attractive social sharing buttons. Write posts in forms of lists (“10 Awesome ways”), infographics, informative guides(“How to…”), etc. Make SlideShares that advertise your niche. Use long-tail keywords in your content and the search engine description. If you are confused about what to write, use Buzzsumo to see the most shared content for a keyword.
Also, guest post on high authority websites in your niche. You can use tools like Headline analyzer to get insights.
3. Viral Campaigns, The Press, & Twitter
Use Viral Signup Forms to generate momentum in email signups. Pay with a tweet is one of the best referral tools that lets you create a viral Marketing campaign. You may want to inform the Tech-Reporters about what you are doing and have them publish about you. You can use Pitch Pigeon to notify over 200 tech blogs at once.
Getting noticed by press and media might not be easy but it is totally worth it.
Networking sites can help you get noticed by a lot of people.
Or use Twitter to reach massive amounts of people. The key is to use proper hashtags and mention famous people within your niche.
4. Read Growth Hack Books And Case Studies
Read growth hack books that offer actionable guides, consisting of practical steps that anyone can implement. Read case studies of companies like DropBox and HotMail. Read what companies have been doing for accelerating their marketing campaigns. Their ways might not directly be useful to you but they should definitely provide you with inspiration.
Here are some of the topics you should read about:
- Content Creation & Marketing
- Landing Page Optimization
- E-Mail Marketing
- Traffic Generation
5. Influencer Marketing
You may not know how easy it is to get noticed by influencers. (An influencer is an individual who has made a large impact in a specific niche.) There are so many ways to do it. One way is by adding influencers on Linkedin. You can even find influencers by entering the keyword into Google.
Export the email addresses of all the influencers you’ve added to your Linkedin account. Here is a tutorial how to do this. Use these email address to market your startup to them.
While reaching out to influencers, make sure you have an attention-grabbing headline and a solid explanation why they should support you. Research the influencer you are planning on emailing.
Check their social platforms. Maybe they just finished a marathon? Perhaps you both enjoy hiking? Include a sentence in the email, complementing them about their accomplishment or mentioning your shared love of hiking, soccer… Remember they get hundreds of these kinds of emails per day. You want yours to stand out.
You can also reach out to influencers on Twitter, Instagram or blog comments, but emailing seems to have a higher success rate.