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5 Growth Hacking Tips For Startups

5 Growth Hacking Tips For Startups

Here are 5 growth hacking tips that will help you with your startup.

1. Have A Community

Building a community is a way to create real engagement with your potential customers. Create your own forum. Link it to your website. You can answer questions on Quora or Reddit. Post content on Linkedin. Before making any post, do your research about the platform you are going to post to. You can also find forums related to your niche and create engagement. This drives targetted traffic.
Try adding a little flavor of your startup product or how it can help customers, within your content. Also, the website link to your product in the signature/bio of the forum.

2. Content Content Content

Create shareable content. The key to the most shared content is easy readability and quality of information. Make it easy to share the content with easy and attractive social sharing buttons. Write posts in forms of lists (“10 Awesome ways”), infographics, informative guides(“How to…”), etc. Make SlideShares that advertise your niche. Use long-tail keywords in your content and the search engine description. If you are confused about what to write, use Buzzsumo to see the most shared content for a keyword.

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Also, guest post on high authority websites in your niche. You can use tools like Headline analyzer to get insights.

3. Viral Campaigns, The Press, & Twitter

Use Viral Signup Forms to generate momentum in email signups. Pay with a tweet is one of the best referral tools that lets you create a viral Marketing campaign. You may want to inform the Tech-Reporters about what you are doing and have them publish about you. You can use  Pitch Pigeon to notify over 200 tech blogs at once.

Getting noticed by press and media might not be easy but it is totally worth it.

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Networking sites can help you get noticed by a lot of people.

Or use Twitter to reach massive amounts of people. The key is to use proper hashtags and mention famous people within your niche.

4. Read Growth Hack Books And Case Studies

Read growth hack books that offer actionable guides, consisting of practical steps that anyone can implement. Read case studies of companies like DropBox and HotMail. Read what companies have been doing for accelerating their marketing campaigns. Their ways might not directly be useful to you but they should definitely provide you with inspiration.

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Here are some of the topics you should read about:

  • Content Creation & Marketing
  • Landing Page Optimization
  • E-Mail Marketing
  • Traffic Generation
  • SEO

5. Influencer Marketing

You may not know how easy it is to get noticed by influencers. (An influencer is an individual who has made a large impact in a specific niche.) There are so many ways to do it. One way is by adding influencers on Linkedin. You can even find influencers by entering the keyword into Google.

Export the email addresses of all the influencers you’ve added to your Linkedin account. Here is a tutorial how to do this. Use these email address to market your startup to them.

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While reaching out to influencers, make sure you have an attention-grabbing headline and a solid explanation why they should support you. Research the influencer you are planning on emailing.

Check their social platforms. Maybe they just finished a marathon? Perhaps you both enjoy hiking? Include a sentence in the email, complementing them about their accomplishment or mentioning your shared love of hiking, soccer… Remember they get hundreds of these kinds of emails per day. You want yours to stand out.

You can also reach out to influencers on Twitter, Instagram or blog comments, but emailing seems to have a higher success rate.

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Deep Kakkad

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Last Updated on March 29, 2021

5 Types of Horrible Bosses and How to Beat Them All

5 Types of Horrible Bosses and How to Beat Them All

When I left university I took a job immediately, I had been lucky as I had spent a year earning almost nothing as an intern so I was offered a role. On my first day I found that I had not been allocated a desk, there was no one to greet me so I was left for some hours ignored. I happened to snipe about this to another employee at the coffee machine two things happened. The first was that the person I had complained to was my new manager’s wife, and the second was, in his own words, ‘that he would come down on me like a ton of bricks if I crossed him…’

What a great start to a job! I had moved to a new city, and had been at work for less than a morning when I had my first run in with the first style of bad manager. I didn’t stay long enough to find out what Mr Agressive would do next. Bad managers are a major issue. Research from Approved Index shows that more than four in ten employees (42%) state that they have previously quit a job because of a bad manager.

The Dream Type Of Manager

My best manager was a total opposite. A man who had been the head of the UK tax system and was working his retirement running a company I was a very junior and green employee for. I made a stupid mistake, one which cost a lot of time and money and I felt I was going to be sacked without doubt.

I was nervous, beating myself up about what I had done, what would happen. At the end of the day I was called to his office, he had made me wait and I had spent that day talking to other employees, trying to understand where I had gone wrong. It had been a simple mistyped line of code which sent a massive print job out totally wrong. I learn how I should have done it and I fretted.

My boss asked me to step into his office, he asked me to sit down. “Do you know what you did?” I babbled, yes, I had been stupid, I had not double-checked or asked for advice when I was doing something I had not really understood. It was totally my fault. He paused. “Will you do that again?” Of course I told him I would not, I would always double check, ask for help and not try to be so clever when I was not!

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“Okay…”

That was it. I paused and asked, should I clear my desk. He smiled. “You have learnt a valuable lesson, I can be sure that you will never make a mistake like that again. Why would I want to get rid of an employee who knows that?”

I stayed with that company for many years, the way I was treated was a real object lesson in good management. Sadly, far too many poor managers exist out there.

The Complete Catalogue of Bad Managers

The Bully

My first boss fitted into the classic bully class. This is so often the ‘old school’ management by power style. I encountered this style again in the retail sector where one manager felt the only way to get the best from staff was to bawl and yell.

However, like so many bullies you will often find that this can be someone who either knows no better or is under stress and they are themselves running scared of the situation they have found themselves in.

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The Invisible Boss

This can either present itself as management from afar (usually the golf course or ‘important meetings) or just a boss who is too busy being important to deal with their staff.

It can feel refreshing as you will often have almost total freedom with your manager taking little or no interest in your activities, however you will soon find that you also lack the support that a good manager will provide. Without direction you may feel you are doing well just to find that you are not delivering against expectations you were not told about and suddenly it is all your fault.

The Micro Manager

The frustration of having a manager who feels the need to be involved in everything you do. The polar opposite to the Invisible Boss you will feel that there is no trust in your work as they will want to meddle in everything you do.

Dealing with the micro-manager can be difficult. Often their management style comes from their own insecurity. You can try confronting them, tell them that you can do your job however in many cases this will not succeed and can in fact make things worse.

The Over Promoted Boss

The Over promoted boss categorises someone who has no idea. They have found themselves in a management position through service, family or some corporate mystery. They are people who are not only highly unqualified to be managers they will generally be unable to do even your job.

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You can find yourself persistently frustrated by the situation you are in, however it can seem impossible to get out without handing over your resignation.

The Credit Stealer

The credit stealer is the boss who will never publically acknowledge the work you do. You will put in the extra hours working on a project and you know that, in the ‘big meeting’ it will be your credit stealing boss who will take all of the credit!

Again it is demoralising, you see all of the credit for your labour being stolen and this can often lead to good employees looking for new careers.

3 Essential Ways to Work (Cope) with Bad Managers

Whatever type of bad boss you have there are certain things that you can do to ensure that you get the recognition and protection you require to not only remain sane but to also build your career.

1. Keep evidence

Whether it is incidents with the bully or examples of projects you have completed with the credit stealer you will always be well served to keep notes and supporting evidence for projects you are working on.

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Buy your own notebook and ensure that you are always making notes, it becomes a habit and a very useful one as you have a constant reminder as well as somewhere to explore ideas.

Importantly, if you do have to go to HR or stand-up for yourself you will have clear records! Also, don’t always trust that corporate servers or emails will always be available or not tampered with. Keep your own content.

2. Hold regular meetings

Ensure that you make time for regular meetings with your boss. This is especially useful for the over-promoted or the invisible boss to allow you to ‘manage upwards’. Take charge where you can to set your objectives and use these meetings to set clear objectives and document the status of your work.

3. Stand your ground, but be ready to jump…

Remember that you don’t have to put up with poor management. If you have issues you should face them with your boss, maybe they do not know that they are coming across in a bad way.

However, be ready to recognise if the situation is not going to change. If that is the case, keep your head down and get working on polishing your CV! If it isn’t working, there will be something better out there for you!

Good luck!

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