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4 Better Ideas For Your Next Event Giveaway

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4 Better Ideas For Your Next Event Giveaway

Event giveaways are a tried-and-true promotion strategy that companies big and small have been using for decades. For starters, it gives businesses the opportunity to provide value to potential customers, which can go a long way toward keeping your brand fresh in their minds long after the balloons are popped and the signs are taken down. Further, branded materials promote brand recognition to all who come in contact with it, even if the recipient of the prize isn’t promoting your company through word-of-mouth.

There are some things to consider, however. Like any marketing strategy, the target audience should be at the top of your list. What works for some may not work for others, and you’ll want to decide whether you want to create a following of die-hard consumers who will advertise for you on their own or cast a wide net, attracting college students and soccer moms with the same giveaway. To that end we have provided the following, a list of ideas for you to consider when you’re planning your next event giveaway.

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Event Giveaway Ideas

● If you’re looking to avoid using the same old t-shirt giveaway, consider the other types of apparel provided by sites like Utspromos, particularly customized hoodies and sweatshirts. T-shirts giveaways aren’t exactly original, and most recipients will end up wearing them only around the house. On the other hand, a customized hoodie or sweatshirt is much more practical in the cold seasons, meaning they’ll have extra incentive to wear them all year, and you’ll have a much better chance at gaining valuable exposure.

● Most people don’t care what’s printed on their mouse pads, so long as the surface is sufficient for their pointing and clicking needs. A mouse pad is a practical gift that consumers are more likely to accept even if they’re already set on them. This is a good opportunity to place your brand imagery in his or her homes, and the nature of the mouse pad provides a constant reminder of your business designing to anyone who uses the computer or happens to glance over the user’s shoulder.

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● Any beverage enthusiast will tell you that you can never have enough cups. For relatively cheap, you can customize the side of the traditional ceramic coffee cup and provide yet another practical gift; but why not take it a step further and emblazon your logo on the side of a plastic travel mug instead? If you produce a travel mug that’s high quality, it can easily become the recipients “favorite cup”, so he or she will advertise for your company by taking your brand everywhere. The athletes among your consumer base may appreciate reusable water bottles instead, and again, free advertising everywhere they work out or run. Customized coasters are another inexpensive giveaway for the drinking crowd.

● Pen giveaways are about as overused as t-shirts, but they remain one of the most practical gifts you can give to potential consumers. They are likely the cheapest option out of the bunch, and like mouse pads, the logo on the pen makes little difference to the person in need of a writing utensil. If you want to avoid the cliché, look across the desk for other ideas that are likely to warrant daily use like notepads and letter openers.

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Considerations for Your Event Giveaway

We’ve provided a few ideas to springboard your creative process, but there’s more to consider. Specifically, there are these three (3) important considerations:

● The target audience–youthful, tech-savvy audience appreciates little gadgets like keychain flashlights and micro-usb cords over old-school gifts like moleskin planners.

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● The time of year–handing out hoodies and sweatshirts in the middle of summer would probably be less effective than flip-flops in the Summer and umbrellas in the Spring.

● The nature of the event–Depending on the expected turnout and how many other companies will be participating in the event, you may need to switch up your tactics to stand out.

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Remember, practical useful items are likely to gain the most traction and warrant use long after the event. Now you’re ready for your next event giveaway here!

Featured photo credit: Heartifb via heartifb.com

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Saminu Abass

Content Writer and Blogger

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Last Updated on November 18, 2021

10 Proven Ways to Judge a Person’s Character

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10 Proven Ways to Judge a Person’s Character

We all fall into the trap of judging a person’s character by their appearance. How wrong we are! All too often, the real character of the person only appears when some negative event hits them or you. Then you may see a toxic person emerging from the ruins and it is often a shock.

A truly frightening example is revealed in the book by O’Toole in Bowman called Dangerous Instincts: How Gut Instincts Betray Us. A perfectly respectable, charming, well dressed neighbor was found to have installed a torture chamber in his garage where he was systematically abusing kidnapped women. This is an extreme example, but it does show how we can be totally deceived by a person’s physical appearance, manners and behavior.

So, what can you do? You want to be able to assess personal qualities when you come into contact with colleagues, fresh acquaintances and new friends who might even become lifelong partners. You want to know if they are:

  • honest
  • reliable
  • competent
  • kind and compassionate
  • capable of taking the blame
  • able to persevere
  • modest and humble
  • pacific and can control anger.

The secret is to reserve judgment and take your time. Observe them in certain situations; look at how they react. Listen to them talking, joking, laughing, explaining, complaining, blaming, praising, ranting, and preaching. Only then will you be able to judge their character. This is not foolproof, but if you follow the 10 ways below, you have a pretty good chance of not ending up in an abusive relationship.

1. Is anger a frequent occurrence?

All too often, angry reactions which may seem to be excessive are a sign that there are underlying issues. Do not think that every person who just snaps and throws his/her weight around mentally and physically is just reacting normally. Everyone has an occasional angry outburst when driving or when things go pear-shaped.

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But if this is almost a daily occurrence, then you need to discover why and maybe avoid that person. Too often, anger will escalate to violent and aggressive behavior. You do not want to be near someone who thinks violence can solve personal or global problems.

2. Can you witness acts of kindness?

How often do you see this person being kind and considerate? Do they give money to beggars, donate to charity, do voluntary work or in some simple way show that they are willing to share the planet with about 7 billion other people?

I was shocked when a guest of mine never showed any kindness to the weak and disadvantaged people in our town. She was ostensibly a religious person, but I began to doubt the sincerity of her beliefs.

“The best index to a person’s character is how he treats people who can’t do him any good, and how he treats people who can’t fight back.”

Abigail Van Buren

3. How does this person take the blame?

Maybe you know that s/he is responsible for a screw-up in the office or even in not turning up on time for a date. Look at their reaction. If they start blaming other colleagues or the traffic, well, this is an indication that they are not willing to take responsibility for their mistakes.

4. Don’t use Facebook as an indicator.

You will be relieved to know that graphology (the study of that forgotten skill of handwriting) is no longer considered a reliable test of a person’s character. Neither is Facebook stalking, fortunately. A study showed that Facebook use of foul language, sexual innuendo and gossip were not reliable indicators of a candidate’s character or future performance in the workplace.

5. Read their emails.

Now a much better idea is to read the person’s emails. Studies show that the use of the following can indicate certain personality traits:

  • Too many exclamation points may reveal a sunny disposition
  • Frequent errors may indicate apathy
  • Use of smileys is the only way a person can smile at you
  • Use of the third person may reveal a certain formality
  • Too many question marks can show anger
  • Overuse of capital letters is regarded as shouting. They are a definite no-no in netiquette, yet a surprising number of  people still use them.

6. Watch out for the show offs.

Listen to people as they talk. How often do they mention their achievements, promotions, awards and successes? If this happens a lot, it is a sure indication that this person has an over-inflated view of his/her achievements. They are unlikely to be modest or show humility. What a pity!  Another person to avoid.

7. Look for evidence of perseverance.

A powerful indicator of grit and tenacity is when a person persists and never gives up when they really want to achieve a life goal. Look for evidence of them keeping going in spite of enormous difficulties.

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Great achievements by scientists and inventors all bear the hallmark of perseverance. We only have to think of Einstein, Edison (who failed thousands of times) and Nelson Mandela to get inspiration. The US Department of Education is in no doubt about how grit, tenacity and perseverance will be key success factors for youth in the 21st century.

8. Their empathy score is high.

Listen to how they talk about the less fortunate members of our society such as the poor, immigrants and the disabled. Do you notice that they talk in a compassionate way about these people? The fact that they even mention them is a strong indicator of empathy.

People with zero empathy will never talk about the disadvantaged. They will rarely ask you a question about a difficult time or relationship. They will usually steer the conversation back to themselves. These people have zero empathy and in extreme cases, they are psychopaths who never show any feelings towards their victims.

9. Learn how to be socially interactive.

We are social animals and this is what makes us so uniquely human. If a person is isolated or a loner, this may be a negative indicator of their character. You want to meet a person who knows about trust, honesty and loyalty. The only way to practice these great qualities is to actually interact socially. The great advantage is that you can share problems and celebrate success and joy together.

“One can acquire everything in solitude, except character.”

Stendhal

 10. Avoid toxic people.

These people are trying to control others and often are failing to come to terms with their own failures. Typical behavior and conversations may concern:

  • Envy or jealousy
  • Criticism of partners, colleagues and friends
  • Complaining about their own lack of success
  • Blaming others for their own bad luck or failure
  • Obsession with themselves and their problems

Listen to these people talk and you will quickly discover that you need to avoid them at all costs because their negativity will drag you down. In addition, as much as you would like to help them, you are not qualified to do so.

Now, having looked at some of the best ways to judge a person, what about yourself? How do others see you? Why not take Dr. Phil’s quiz and find out. Can you bear it?

Featured photo credit: Jacek Dylag via unsplash.com

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