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4 Better Ideas For Your Next Event Giveaway

4 Better Ideas For Your Next Event Giveaway

Event giveaways are a tried-and-true promotion strategy that companies big and small have been using for decades. For starters, it gives businesses the opportunity to provide value to potential customers, which can go a long way toward keeping your brand fresh in their minds long after the balloons are popped and the signs are taken down. Further, branded materials promote brand recognition to all who come in contact with it, even if the recipient of the prize isn’t promoting your company through word-of-mouth.

There are some things to consider, however. Like any marketing strategy, the target audience should be at the top of your list. What works for some may not work for others, and you’ll want to decide whether you want to create a following of die-hard consumers who will advertise for you on their own or cast a wide net, attracting college students and soccer moms with the same giveaway. To that end we have provided the following, a list of ideas for you to consider when you’re planning your next event giveaway.

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Event Giveaway Ideas

● If you’re looking to avoid using the same old t-shirt giveaway, consider the other types of apparel provided by sites like Utspromos, particularly customized hoodies and sweatshirts. T-shirts giveaways aren’t exactly original, and most recipients will end up wearing them only around the house. On the other hand, a customized hoodie or sweatshirt is much more practical in the cold seasons, meaning they’ll have extra incentive to wear them all year, and you’ll have a much better chance at gaining valuable exposure.

● Most people don’t care what’s printed on their mouse pads, so long as the surface is sufficient for their pointing and clicking needs. A mouse pad is a practical gift that consumers are more likely to accept even if they’re already set on them. This is a good opportunity to place your brand imagery in his or her homes, and the nature of the mouse pad provides a constant reminder of your business designing to anyone who uses the computer or happens to glance over the user’s shoulder.

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● Any beverage enthusiast will tell you that you can never have enough cups. For relatively cheap, you can customize the side of the traditional ceramic coffee cup and provide yet another practical gift; but why not take it a step further and emblazon your logo on the side of a plastic travel mug instead? If you produce a travel mug that’s high quality, it can easily become the recipients “favorite cup”, so he or she will advertise for your company by taking your brand everywhere. The athletes among your consumer base may appreciate reusable water bottles instead, and again, free advertising everywhere they work out or run. Customized coasters are another inexpensive giveaway for the drinking crowd.

● Pen giveaways are about as overused as t-shirts, but they remain one of the most practical gifts you can give to potential consumers. They are likely the cheapest option out of the bunch, and like mouse pads, the logo on the pen makes little difference to the person in need of a writing utensil. If you want to avoid the cliché, look across the desk for other ideas that are likely to warrant daily use like notepads and letter openers.

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Considerations for Your Event Giveaway

We’ve provided a few ideas to springboard your creative process, but there’s more to consider. Specifically, there are these three (3) important considerations:

● The target audience–youthful, tech-savvy audience appreciates little gadgets like keychain flashlights and micro-usb cords over old-school gifts like moleskin planners.

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● The time of year–handing out hoodies and sweatshirts in the middle of summer would probably be less effective than flip-flops in the Summer and umbrellas in the Spring.

● The nature of the event–Depending on the expected turnout and how many other companies will be participating in the event, you may need to switch up your tactics to stand out.

Remember, practical useful items are likely to gain the most traction and warrant use long after the event. Now you’re ready for your next event giveaway here!

Featured photo credit: Heartifb via heartifb.com

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Saminu Abass

Content Writer and Blogger

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Last Updated on December 10, 2019

5 Smart Reasons to Start Journal Writing Today

5 Smart Reasons to Start Journal Writing Today

Here’s the truth: your effectiveness at life is not what it could be. You’re missing out.

Each day passes by and you have nothing to prove that it even happened. Did you achieve something? Go on a date? Have an emotional breakthrough? Who knows?

But what you do know is that you don’t want to make the same mistakes that you’ve made in the past.

Our lives are full of hidden gems of knowledge and insight, and the most recent events in our lives contain the most useful gems of all. Do you know why? It’s simple, those hidden lessons are the most up to date, meaning they have the largest impact on what we’re doing right now.

But the question is, how do you get those lessons? There’s a simple way to do it, and it doesn’t involve time machines:

Journal writing.

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Improved mental clarity, the ability to see our lives in the big picture, as well as serving as a piece of evidence cataloguing every success we’ve ever had; we are provided all of the above and more by doing some journal writing.

Journal writing is a useful and flexible tool to help shed light on achieving your goals.

Here’s 5 smart reasons why you should do journal writing:

1. Journals Help You Have a Better Connection with Your Values, Emotions, and Goals

By journaling about what you believe in, why you believe it, how you feel, and what your goals are, you understand your relationships with these things better. This is because you must sort through the mental clutter and provide details on why you do what you do and feel what you feel.

Consider this:

Perhaps you’ve spent the last year or so working at a job you don’t like. It would be easy to just suck it up and keep working with your head down, going on as if it’s supposed to be normal to not like your job. Nobody else is complaining, so why should you, right?

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But a little journal writing will set things straight for you. You don’t like your job. You feel like it’s robbing you of happiness and satisfaction, and you don’t see yourself better there in the future.

The other workers? Maybe they don’t know, maybe they don’t care. But you do, you know and care enough to do something about it. And you’re capable of fixing this problem because your journal writing allows you to finally be honest with yourself about it.

2. Journals Improve Mental Clarity and Help Improve Your Focus

If there’s one thing journal writing is good for, it’s clearing the mental clutter.

How does it work? Simply, whenever you have a problem and write about it in a journal, you transfer the problem from your head to the paper. This empties the mind, allowing allocation of precious resources to problem-solving rather than problem-storing.

Let’s say you’ve been juggling several tasks at work. You’ve got data entry, testing, e-mails, problems with the boss, and so on—enough to overwhelm you—but as you start journal writing, things become clearer and easier to understand: Data entry can actually wait till Thursday; Bill kindly offered earlier to do my testing; For e-mails, I can check them now; the boss is just upset because Becky called in sick, etc.

You become better able to focus and reason your tasks out, and this is an indispensable and useful skill to have.

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3. Journals Improve Insight and Understanding

As a positive consequence of improving your mental clarity, you become more open to insights you may have missed before. As you write your notes out, you’re essentially having a dialogue with yourself. This draws out insights that you would have missed otherwise; it’s almost as if two people are working together to better understand each other. This kind of insight is only available to the person who has taken the time to connect with and understand themselves in the form of writing.

Once you’ve gotten a few entries written down, new insights can be gleaned from reading over them. What themes do you see in your life? Do you keep switching goals halfway through? Are you constantly dating the same type of people who aren’t good for you? Have you slowly but surely pushed people out of your life for fear of being hurt?

All of these questions can be answered by simply self-reflecting, but you can only discover the answers if you’ve captured them in writing. These questions are going to be tough to answer without a journal of your actions and experiences.

4. Journals Track Your Overall Development

Life happens, and it can happen fast. Sometimes we don’t take the time to stop and look around at what’s happening to us at each moment. We don’t get to see the step-by-step progress that we’re making in our own lives. So what happens? One day it’s the future, and you have no idea how you’ve gotten there.

Journal writing allows you to see how you’ve changed over time, so you can see where you did things right, and you can see where you took a misstep and fell.

The great thing about journals is that you’ll know what that misstep was, and you can make sure it doesn’t happen again—all because you made sure to log it, allowing yourself to learn from your mistakes.

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5. Journals Facilitate Personal Growth

The best thing about journal writing is that no matter what you end up writing about, it’s hard to not grow from it. You can’t just look at a past entry in which you acted shamefully and say “that was dumb, anyway!” No, we say “I will never make a dumb choice like that again!”

It’s impossible not to grow when it comes to journal writing. That’s what makes journal writing such a powerful tool, whether it’s about achieving goals, becoming a better person, or just general personal-development. No matter what you use it for, you’ll eventually see yourself growing as a person.

Kickstart Journaling

How can journaling best be of use to you? To vent your emotions? To help achieve your goals? To help clear your mind? What do you think makes journaling such a useful life skill?

Know the answer? Then it’s about time you reap the benefits of journal writing and start putting pen to paper.

Here’s what you can do to start journaling:

Featured photo credit: Jealous Weekends via unsplash.com

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