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4 Better Ideas For Your Next Event Giveaway

4 Better Ideas For Your Next Event Giveaway

Event giveaways are a tried-and-true promotion strategy that companies big and small have been using for decades. For starters, it gives businesses the opportunity to provide value to potential customers, which can go a long way toward keeping your brand fresh in their minds long after the balloons are popped and the signs are taken down. Further, branded materials promote brand recognition to all who come in contact with it, even if the recipient of the prize isn’t promoting your company through word-of-mouth.

There are some things to consider, however. Like any marketing strategy, the target audience should be at the top of your list. What works for some may not work for others, and you’ll want to decide whether you want to create a following of die-hard consumers who will advertise for you on their own or cast a wide net, attracting college students and soccer moms with the same giveaway. To that end we have provided the following, a list of ideas for you to consider when you’re planning your next event giveaway.

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Event Giveaway Ideas

● If you’re looking to avoid using the same old t-shirt giveaway, consider the other types of apparel provided by sites like Utspromos, particularly customized hoodies and sweatshirts. T-shirts giveaways aren’t exactly original, and most recipients will end up wearing them only around the house. On the other hand, a customized hoodie or sweatshirt is much more practical in the cold seasons, meaning they’ll have extra incentive to wear them all year, and you’ll have a much better chance at gaining valuable exposure.

● Most people don’t care what’s printed on their mouse pads, so long as the surface is sufficient for their pointing and clicking needs. A mouse pad is a practical gift that consumers are more likely to accept even if they’re already set on them. This is a good opportunity to place your brand imagery in his or her homes, and the nature of the mouse pad provides a constant reminder of your business designing to anyone who uses the computer or happens to glance over the user’s shoulder.

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● Any beverage enthusiast will tell you that you can never have enough cups. For relatively cheap, you can customize the side of the traditional ceramic coffee cup and provide yet another practical gift; but why not take it a step further and emblazon your logo on the side of a plastic travel mug instead? If you produce a travel mug that’s high quality, it can easily become the recipients “favorite cup”, so he or she will advertise for your company by taking your brand everywhere. The athletes among your consumer base may appreciate reusable water bottles instead, and again, free advertising everywhere they work out or run. Customized coasters are another inexpensive giveaway for the drinking crowd.

● Pen giveaways are about as overused as t-shirts, but they remain one of the most practical gifts you can give to potential consumers. They are likely the cheapest option out of the bunch, and like mouse pads, the logo on the pen makes little difference to the person in need of a writing utensil. If you want to avoid the cliché, look across the desk for other ideas that are likely to warrant daily use like notepads and letter openers.

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Considerations for Your Event Giveaway

We’ve provided a few ideas to springboard your creative process, but there’s more to consider. Specifically, there are these three (3) important considerations:

● The target audience–youthful, tech-savvy audience appreciates little gadgets like keychain flashlights and micro-usb cords over old-school gifts like moleskin planners.

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● The time of year–handing out hoodies and sweatshirts in the middle of summer would probably be less effective than flip-flops in the Summer and umbrellas in the Spring.

● The nature of the event–Depending on the expected turnout and how many other companies will be participating in the event, you may need to switch up your tactics to stand out.

Remember, practical useful items are likely to gain the most traction and warrant use long after the event. Now you’re ready for your next event giveaway here!

Featured photo credit: Heartifb via heartifb.com

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Saminu Abass

Content Writer and Blogger

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Last Updated on June 19, 2019

6 Ways to Be a Successful Risk Taker and Take More Chances

6 Ways to Be a Successful Risk Taker and Take More Chances

I’ve stood on the edge of my own personal cliffs many times. Each time I jumped, something different happened. There were risks that started off great, but eventually faded. There were risks that left me falling until I hit the ground. There were risks that started slow, but built into massive successes.

Every risk is different, but every risk is the same. You need to have some fundamentals ready before you jump, but not too many.

It wouldn’t be a risk if you knew everything that was about to happen, would it? Here’re 6 ways to be a successful risk taker.

1. Understand That Failure Is Going to Happen a Lot

It’s part of life. Everything we do has failure attached to it. All successful people have stories of massive failure attached to them. Thinking that your risk is going to be pain free and run as smooth as silk is insane.

Expect some pain and failure. Actually, expect a lot of it. Expect the sleepless nights with crazy thoughts of insecurity that leave you trembling under the covers. It’s going to happen, no matter how positive you are about the risk you are about to take.

When failure hits, the only options are to keep going or quit. If you expect falling into a meadow of flowers and frolicking unicorns, then you’re going to immediately quit once you realize that getting to that meadow requires you to go through a rock filled cave filled with hungry bats.

2. Trust the Muse

Writing a story isn’t a big risk. It’s really just a risk on my time. So when I start writing a story, I’m scared it will be time wasted. Of course, it never really is. Even if the story doesn’t turn out fabulous, I still practiced.

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When I’ve taken risks in my life, the successful ones always seemed to happen when I followed the muse. Steven Pressfield describes the muse,

“The Muse demands depth. Shallow does not work for her. If we’re seeking her help, we can’t stay in the kiddie end. When we work, we have to go hard and go deep.”

The muse is a goddess who wants our attention and wants us to work on our passion.

If you’re taking a risk in anything, it’s assumed that there is some passion built up behind that risk. That passion, deep inside you, is the muse. Trust it, focus on it, listen to it.

The most successful articles and stories I write are the ones I’ve focused all my attention on. There were no interruptions during their creative development. I didn’t check my phone or go watch my Twitter feed. I was fully engaged in my work.

Trust the muse, focus your attention on your risk, let the ideas and path develop themselves, and leave the distractions at the side of the road.

3. Remember to Be Authentic

Taking a risk and then turning into something you’re not, is only going to lead to disaster. Whether you are risking a new relationship or new opportunity, you must be yourself throughout the entire process.

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How many times have you acted like you loved something just because the men or woman you just started going out with loved it?

For example, I’m not an office worker. I have an incredibly hard time working in a confined timeline (ie. 9-5). That’s why I write. I can do it whenever the mood strikes, I don’t have somebody breathing down my neck, telling me that I’m five minutes late, or missed a comma somewhere. I don’t have to walk on eggshells wondering if what I’m writing will get me fired or make me lose a promotion. I can just be myself, period.

One girlfriend didn’t understand that. She believed solely in the 9-5 motto, specifically something in human resources because that was a very stable job. I was scared for my future, but I stuck with the relationship because of my own insecurities and acted like I would do it to make her happy.

Here’s a tip: NEVER take away from your happiness to make somebody else satisfied (note I didn’t say happy).

Making somebody else happy will make you happy. Doing something to satisfy somebody is murder on your soul.

4. Don’t Take Any Risks While You’re Not Clearheaded

I’d been considering the risk for a couple weeks. It all sounded good. I was 22 and I could be rich in a couple of years. That’s what they were selling me, anyways.

One night, while at a house party with some friends, I found myself at a computer. A couple of my friends were standing nearby and asked me what I was doing. I told them I was considering starting my own business and it was only going to cost me $1,500.

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Of course, when a bunch of drunk people are surrounded by more drunk people, things get enthusiastic. It sounded like the best business venture in the world to everybody, including me. So I signed up and gave them my credit card number.

A few painful months and close to $4,000 dollars lost later, I quit the business. I was young and fell into the pyramid scheme trap. It was an expensive drunk decision.

Drinking heavily and making decisions has a proven track record of failure. So when you have something important to decide, don’t let your emotions take over your brain.

5. Fully Understand What You’re Risking

It was the start of my baseball comeback. I got a tryout with a professional scout and killed it. After the tryout, he talked to my girlfriend and myself, making sure we understood I would be gone for up to 6 months at a time. That strain on the relationship could be tough.

We understood. I left to play ball, chose to stay in the city I played in, and a year later we broke up. Not because of baseball, see point 3 above. Taking big risks can have massive impacts on everything in your life from relationships to money. Know what you’re risking before you take the risk.

If you believe the risk will be worth it or you have the support you need from your family, then go ahead and make the leap.

You can get more guidance on how to take calculated risks from this article: How to Take Calculated Risk to Achieve More and Become Successful

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6. Remember This Is Your One Shot Only

As far as we know officially, this is our one shot at life, so why not take some risks?

The top thing people are saddened by on their deathbeds are these regrets. They wish they did more, asked that girl in the coffee shop out, spoke out when they should have, or did what they were passionate about.

Don’t regret. Learn and experience. Live. Take the risks you believe in. Be yourself and make the world a better place.

Now go ahead, take that risk and be successful at it!

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Featured photo credit: Unsplash via unsplash.com

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