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4 Better Ideas For Your Next Event Giveaway

4 Better Ideas For Your Next Event Giveaway

Event giveaways are a tried-and-true promotion strategy that companies big and small have been using for decades. For starters, it gives businesses the opportunity to provide value to potential customers, which can go a long way toward keeping your brand fresh in their minds long after the balloons are popped and the signs are taken down. Further, branded materials promote brand recognition to all who come in contact with it, even if the recipient of the prize isn’t promoting your company through word-of-mouth.

There are some things to consider, however. Like any marketing strategy, the target audience should be at the top of your list. What works for some may not work for others, and you’ll want to decide whether you want to create a following of die-hard consumers who will advertise for you on their own or cast a wide net, attracting college students and soccer moms with the same giveaway. To that end we have provided the following, a list of ideas for you to consider when you’re planning your next event giveaway.

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Event Giveaway Ideas

● If you’re looking to avoid using the same old t-shirt giveaway, consider the other types of apparel provided by sites like Utspromos, particularly customized hoodies and sweatshirts. T-shirts giveaways aren’t exactly original, and most recipients will end up wearing them only around the house. On the other hand, a customized hoodie or sweatshirt is much more practical in the cold seasons, meaning they’ll have extra incentive to wear them all year, and you’ll have a much better chance at gaining valuable exposure.

● Most people don’t care what’s printed on their mouse pads, so long as the surface is sufficient for their pointing and clicking needs. A mouse pad is a practical gift that consumers are more likely to accept even if they’re already set on them. This is a good opportunity to place your brand imagery in his or her homes, and the nature of the mouse pad provides a constant reminder of your business designing to anyone who uses the computer or happens to glance over the user’s shoulder.

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● Any beverage enthusiast will tell you that you can never have enough cups. For relatively cheap, you can customize the side of the traditional ceramic coffee cup and provide yet another practical gift; but why not take it a step further and emblazon your logo on the side of a plastic travel mug instead? If you produce a travel mug that’s high quality, it can easily become the recipients “favorite cup”, so he or she will advertise for your company by taking your brand everywhere. The athletes among your consumer base may appreciate reusable water bottles instead, and again, free advertising everywhere they work out or run. Customized coasters are another inexpensive giveaway for the drinking crowd.

● Pen giveaways are about as overused as t-shirts, but they remain one of the most practical gifts you can give to potential consumers. They are likely the cheapest option out of the bunch, and like mouse pads, the logo on the pen makes little difference to the person in need of a writing utensil. If you want to avoid the cliché, look across the desk for other ideas that are likely to warrant daily use like notepads and letter openers.

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Considerations for Your Event Giveaway

We’ve provided a few ideas to springboard your creative process, but there’s more to consider. Specifically, there are these three (3) important considerations:

● The target audience–youthful, tech-savvy audience appreciates little gadgets like keychain flashlights and micro-usb cords over old-school gifts like moleskin planners.

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● The time of year–handing out hoodies and sweatshirts in the middle of summer would probably be less effective than flip-flops in the Summer and umbrellas in the Spring.

● The nature of the event–Depending on the expected turnout and how many other companies will be participating in the event, you may need to switch up your tactics to stand out.

Remember, practical useful items are likely to gain the most traction and warrant use long after the event. Now you’re ready for your next event giveaway here!

Featured photo credit: Heartifb via heartifb.com

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Saminu Abass

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Last Updated on August 7, 2018

10 Famous Failures to Success Stories That Will Inspire You to Carry On

10 Famous Failures to Success Stories That Will Inspire You to Carry On

Failure occurs everyday, in school, jobs, housework, and within families. It is unavoidable, irritating and causes pessimism.

While the thought of flinging your hands in the air and walking away is all too appealing, take a second to connect with the people who have been there and survived.

Here are 10 famous failures to success stories around the world that will inspire you to keep going and achieve greatness:

1. J.K. Rowling

J.K.-Rowling

    During a Harvard commencement speech, Harry Potter author J.K. Rowling outlined the importance and value of failure.[1]

    Why? Simply because she was once a failure too.

    A few short years after her graduation from college, her worst nightmares were realized. In her words,

    “I had failed on an epic scale. An exceptionally short-lived marriage had imploded, and I was jobless, a lone parent, and as poor as it is possible to be in modern Britain, without being homeless. The fears that my parents had had for me, and that I had had for myself, had both come to pass, and by every usual standard, I was the biggest failure I knew.”

    Coming out of this failure stronger and more determined was the key to her success.

    2. Steve Jobs

    steve-jobs-31

      The now revolutionary Apple started off with two men in a garage. Years later we all know it as a $2 billion company with over 4000 employees.

      Yet, almost unbelievably, Steve Jobs was fired from the very company he began.

      The dismissal made him realize that his passion for his work exceeded the disappointment of failure. Further ventures such as NeXT and Pixar eventually led Jobs back to the CEO position at AppleJobs said in 2005:

      “I didn’t see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me.”

      Lost your job today? Keep kicking and you could be just like this guy!

      3. Bill Gates
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        Bill Gates was a Harvard dropout. He co-owned a business called Traf-O-Data, which was a true failure.[2]

        However, skill and a passion for computer programming turned this failure into the pioneer of famous software company Microsoft, and the then 31-year-old into the world’s youngest self-made billionaire.

        In his own words:

        “It’s fine to celebrate success but it is more important to heed the lessons of failure.”

        This isn’t to say that dropping out of Harvard will make you into a billionaire, but maybe that shiny degree isn’t worth as much as the drive and passion to succeed.

        4. Albert Einstein
        0

          The word ‘Einstein’ is associated with intelligence and synonymous with genius. Yet it is a famous fact that the pioneer of the theory of general relativity, Albert Einstein himself, could not speak fluently until the age of nine. His rebellious nature led to expulsion from school, and he was refused admittance to the Zurich Polytechnic School.

          His earlier setbacks did not stop him from winning the Nobel Prize in Physics in 1921. After all, he believed that:

          “Success is failure in progress.”

          To this day, his research has influenced various aspects of life including culture, religion, art, and even late night TV.

          Just because you haven’t achieved anything great yet, doesn’t mean you can’t be an Einstein yourself.

          5. Abraham Lincoln

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            Failing in business in 1831, suffering a nervous breakdown in 1836, defeated in his run for president in 1856, Abraham Lincoln was no stranger to rejection and failure. Rather than taking these signs as a motivation for surrender, he refused to stop trying his best.

            In this great man’s words:

            “My great concern is not whether you have failed, but whether you are content with your failure.”

            Lincoln was elected in 1861 as the 16th President of the United States of America.

            The amount of rejection you receive is not a defining factor. Success is still within your reach.

            6. Michael Jordan

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              “I’ve missed more than 9000 shots in my career. I’ve lost almost 300 games. 26 times, I’ve been trusted to take the game winning shot and missed. I’ve failed over and over and over again in my life. And that is why I succeed.”

              This quote by retired basketball legend Michael Jordan in a Nike advertisement speaks for itself.

              It would be an easy misconception that Jordan’s basketball skills revolve around natural talent. In fact, in his earlier years,  basketball coaches had trouble looking past the fact that Jordan didn’t reach the minimum height. It was years of effort, practice, and failure that made the star we know today.

              7. Steven Spielberg

              217307-steven-spielberg

                Regarded as one of the most influential filmmakers of all time, Steven Spielberg is a familiar household name. It is surprising to realize therefore that the genius behind Jaws and E.T. had poor grades in high school, getting him rejected from the University of Southern California three times.

                While he was in college, he caught the eye of executives at Universal, who signed him as a television director in 1969. This meant that he would not finish his college degree for another 33 years.

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                Perseverance and acceptance of failure is the key to success, after all.

                “Even though I get older, what I do never gets old, and that’s what I think keeps me hungry.”

                Bad grades in high school aside, there is no questioning the genius involved.

                To date, Spielberg has directed 51 films and has been awarded three Oscars.

                8. Walt Disney

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                  Mickey Mouse creator Walt Disney dropped out of school at a young age in a failed attempt at joining the army.[3] One of his earlier ventures, Laugh-o-Gram Studios, went bankrupt due to his lack of ability to run a successful business. He was once fired from a Missouri newspaper for “not being creative enough.”

                  Yet today, The genius behind Disney studios is responsible for generations of childhood memories and dreams. From Snow White to Frozen, Disney will continue to entertain the world for generations to come.

                  The logic behind this is simple:

                  “We don’t look backwards for very long. We keep moving forward, opening up new doors, and doing new things, because we’re curious… and curiosity keeps leading us down new paths.”

                  9. Vincent Van Gogh
                  vincent_van_gogh

                    During his lifetime, Vincent Van Gogh suffered mental illness, failed relationships, and committed suicide at the age of 37.

                    He only ever sold one painting in his life, pinning him a failure as an artist. However that did not put a damper on his enthusiasm and passion for art.

                    He would never know that years and years after his death he would become known as a key figure in the world of post-impressionism, and ultimately, one of the greatest artist that ever lived.

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                    He would never know that he became a hot topic in art classes and his image was going to be used in TV, books and other forms of popular culture.

                    In the words of this great, but tragic man:

                    “If you hear a voice within you say ‘you cannot paint,’ then by all means paint, and that voice will be silenced.”

                    10. Stephen King

                    01-Stephen-King-Rags-to-Riches-Celebs-1

                      As a paranoid, troubled child, tormented by nightmares and raised in poverty, it is no surprise that Stephen King grew up to the title: “Master of Horror”.[4]

                      An addiction to drugs and alcohol were his mechanisms to cope with the unhappiness he felt with his life. The frustration he felt towards multiple rejections by publishers in combination with illicit substances caused him to mentally contemplate violence towards his own children.

                      These intense emotions were those that he focused onto his writing. And that’s why he said:

                      “We make up horros to help us cope with the real ones.”

                      Writing became his new coping mechanism, and this is how the master author we know today grew to success.

                      Fail more often in order to succeed

                      Like Albert Einstein said, failure really is just success in progress. If you’d rather not to fail, you will probably never succeed.

                      Success comes from moments of frustrations when you’ll be most uncomfortable with. But after you’ve gone through all those bitter times, you’ll become stronger and you’ll get closer to success.

                      Don’t be afraid to fail. In fact, start failing, and start failing often; that’s how you will succeed.

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                      Featured photo credit: Unsplash via unsplash.com

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