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Essential SEO Tips For Your Website

Essential SEO Tips For Your Website

These tips are essential in a good SEO marketing strategy. Making a site does not mean just putting in content and some photos or images. If you want it to be visible to others, it is important to follow some basic rules. These points should not to be forgotten but should be present in all your web projects. This may sound basic, but it is always good to review the basics of SEO.

Your site must have a central subject

Obviously, you can talk about several topics on your site, but you must have one central topic, which will govern everything. A main subject which will be the guideline of your content. If you do not have any ideas, do a little keyword research (with Google Keyword Planner for example). This will also let you see the potential audience of a keyword.

Mention the key phrase when you must

Once your keyword is chosen, do not swing it all over the content of your site without thinking. It is important to place it in strategic places like the domain name (even if it is discussed), the title of the site, the description of the site, the categories, the content. When writing titles, descriptions, articles … always have in mind your key phrase to work around it.

To manage elementary SEO elements of the site, use Yoast SEO under WordPress. It makes a good difference and allows you to manage it right as it should clean off all the mess of the metas, titles and company.

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Add internal links to your site

It sounds basic but it is a crucial element. Linking pages together can share the juice inside your website and to direct the visitor on “similar” contents. Personally, I use the WordPress plugin and SEO Smart Links, although it’s better to link the contents manually because the plugin can be exceeded

Use SEO-friendly URLs

This may sound stupid, but the structure of a url is important. Do not use urls with numbers to identify your posts or pages, but instead use optimized contextual urls such as “http://www.mysite.com/CATEGORY/ARTICLE-TITLE” Example: http://www.mycarcomparison.com/sportscar/mercedesbmw.

Avoid urls of the type “http://www.mysite.com/?p=69”. With WordPress, you can easily configure all this in the permalink settings.

Ensure you have a quick website

The loading time of your site is a crucial element for SEO. There are many elements that make it possible to optimize its speed. Under WordPress, the W3 Total Cache plugin is a must have. Well tuned, it can drastically increase the speed of your site. To test this, use Pingdom Tools or GTMetrix.

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Use keywords in the names of your images

Do not do it all the time, but try to name your images properly. Often use a few keywords of the content in which you have integrated your image and some keywords that describe the image. Also add an alternative tag and title and a caption. It allows you to find some of your images in Google Image and catch some traffic.

For example, if you have an image with the picture of a black BMW sports car, try to rename the image in “car-sport-bmw-black.jpg” By reading the name of the file; one knows what the image is about.

Make links to external sites of the same topic

Yes, you read right! It is even a recommendation that counts! Do not hesitate to include external links in your content. For example if you make a car comparison between BMW and Mercedes, include a link to the description sheet of each car on the manufacturer’s website. In your articles, always put some external link.

Regularly add content to your site

When I say regularly, it’s not necessarily every hour or every day. I happen to post only one article in the week. But you must continuously keep your site active, on the one hand for your visitors, on the other hand for Google.

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In general, this means to set a minimum of one article per week. But when you have inspiration, try to write an article as often as possible, even if you have already posted one the day before. If you have several ideas on the same day, put them in as a draft and publish them later to not have too many newly published articles at once.

To find content ideas, rely heavily on Twitter to see current trends and your lists of RSS feeds to search for targeted content.

Netlink

Basic but very important: netlinking. Having external sites that point to your site is an important factor in positioning. Of course, it does not do everything, but if you have good sites (not directories that you can find everywhere) that link you, it will send you juice SEO on your site.

In general, to have some targeted and easy links make some trustful and reliable directories. At the beginning of a project, make about one directory every 2-3 days to start quiet. While it becomes a challenge to making the perfect choice, it’s not a shame to seek for an expert or a maestro in this field to make it easier for you.

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As said, have a netlinking strategy that is close to zero. There are much more worked out netlinking strategies. But to start your site, a few well-placed little links will suffice. Obviously, it also depends on the competition on the keyword you have chosen.

Make “human” articles

Write like a human. Do not try (not immediately in any case) to make content automated, it may be disgusting and Google will let you know. As said above, look for a good theme, a good idea, look to the left and to the right at what the others do and write in your niche, with your words and your ideas.

Never try to go too fast. Build your project; feed it with ideas and content by laying down articles, tests, tutorials – all which will really interest your visitor.

Do not hesitate to be inspired by what others do. But be careful, I’m not telling you to copy / paste like a novice. But get information from here and there and then build your content with your own words

Featured photo credit: Luis Llerena via unsplash.com

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Last Updated on April 9, 2020

Growth Mindset vs Fixed Mindset: 9 Distinct Differences

Growth Mindset vs Fixed Mindset: 9 Distinct Differences

Whether you are leaping into learning through college, university, or on your own time, there is one thing that is key. That is your mindset.

While these experiences in life will challenge you, it is your mindset that will determine whether you will succeed or fail. But also how much you grow.

In the end, our learning capabilities boil down to two mindsets that we must choose. Either a growth mindset or a fixed mindset. This growth mindset vs fixed mindset relationship is everything and is your key to success.

What we might not be aware of is the fact that we’ve already selected that mindset years ago. So to help out, I’ve put together differences between these two mindsets so that you can identify the problems and begin to grow yourself.

What Is a Fixed Mindset?

Coined by Carol Dweck, a fixed mindset, as she explains, is a mindset where everything is fixed.[1] Whether it is your intelligence or your abilities, everything is the same.

If you’re not good at something, someone who has a fixed mindset will think you’ve never been good at it and will never be good at it. There is no opportunity for you to learn and grow at all.

What Is a Growth Mindset?

Compare this to a growth mindset and it’s the polar opposite. Even when someone isn’t good at something, a growth mindset ensures that the person thinks they’ll get better over time.

While you can already see some differences on the surface between a growth mindset vs fixed mindset, there are more aspects to these than that.

9 Differences Between a Growth Mindset and a Fixed Mindset

Digging deeper, you’ll find these mindsets to be different in all manner of things. This is a persons way of thinking and viewing the world. When we change how we view things, our entire lives change. Consider these differences.

1. Differences in Challenges

The first aspect is how they approach challenges.

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People who have a fixed mindset will do everything they can to avoid challenges in their life. If there is an easier solution that their talents can overcome, they’ll take it.

Some examples of this are things like not studying for a test because they’re not good at the subject. That or only doing specific tasks at work that they know they can do with little issues.

On the other hand, those with a growth mindset embrace challenges in their lives. Yes, some of the work or effort may come out short, but they understand failure is part of learning.

What matters to them is that they have tried their best in those moments. After that, they learn and grow from the experience.

2. Differences in Handling Feedback

Second is how each one handles feedback and criticism.

For those with a fixed mindset, they will react in a negative way. Some will hate you and harbor disdain while others will ignore or avoid it as much as possible.

For those with a growth mindset, they view these talks as opportunities to grow. While it’s about their work and efforts, they don’t see it as an attack on their abilities. Provided that the criticism is valid, these individuals will take it to heart and incorporate it into their lives.

3. Difference in Intelligence

In particular, the belief of intelligence.

As I mentioned above, a fixed mindset is fixed. So when it comes to intelligence in a topic or skill, you either have it or not.

On the other hand, someone with a growth mindset believes that intelligence isn’t an inherent skill and can be developed. They believe that if they put in enough effort, things will move along.

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4. Differences in Tolerance

What I mean by tolerance is how long people can tolerate something before giving up or stopping.

For those with a fixed mindset, these are people who give up too easily. This shouldn’t be much of a surprise as I mentioned already they like to avoid problems and challenges. Any sort of roadblock will destroy someone if they think this way.

Those with a growth mindset though, are persistent and try harder. They’re not ones to shy away from challenges. And even if they fail, they try again later.

5. Differences in Viewed Success

It’s also worth looking at how the growth mindset vs fixed mindset view success.

For a fixed mindset individual, they are often jealous of those who succeed in anything. Deep down though, these individuals experience self-doubt which turns in jealousy but also insecurity.

Compared to a growth mindset individual, they get inspired by seeing others succeed. In many cases, they even help others around them succeed. That’s because they believe in themselves and feel they can help others too.

6. Differences in Failure

To no surprise by this point, those with a fixed mindset will shield themselves from failure. If they ever experience it, it’s often a negative experience. In fact, many people get stuck on one failure for their entire life.

It’s as if one failure has barred them from ever putting in effort into that area again.

But those with a growth mindset don’t have the word “failure” in their vocabulary. They see these as setbacks or opportunities to learn. They’re more eager to learn from their failures and are willing to grow as a person.

7. Differences In Learning

Their attitude about learning also is a key difference too.

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For those with a fixed mindset, they stop learning after post-secondary. They think that the learning ends after that point and you have to use that knowledge for the rest of your life.

Those with a growth mindset though know the truth though. They know industries, people, and the world changes around them. We live in an information age where more information is being put out every day. They recognize that learning doesn’t stop after college or university. It’s only starting.

8. Differences In Confirmation

One aspect that Dweck touches on in her book Mindset: The New Psychology of Success is the desire for confirmation between the mindsets.

She writes:

I’ve seen so many people with this one consuming goal of proving themselves — in the classroom, in their careers, and in their relationships. Every situation calls for a confirmation of their intelligence, personality, or character. Every situation is evaluated: Will I succeed or fail? Will I look smart or dumb? Will I be accepted or rejected? Will I feel like a winner or a loser? . . .

For those with a fixed mindset, this is a constant element for them. They need to prove to themselves and to others that they are valuable. It’s akin to our kids posting on social media for validation. Their attitude about themselves is judged by how many likes or comments they get.

It all boils down to numbers.

For those with a growth mindset, this aspect doesn’t exist. Sure there is some confirmation, but it stems from inside rather than from outside sources.

As Dweck explains in her book:

Why waste time proving over and over how great you are, when you could be getting better? Why hide deficiencies instead of overcoming them? Why look for friends or partners who will just shore up your self-esteem instead of ones who will also challenge you to grow? And why seek out the tried and true, instead of experiences that will stretch you? The passion for stretching yourself and sticking to it, even (or especially) when it’s not going well, is the hallmark of the growth mindset. This is the mindset that allows people to thrive during some of the most challenging times in their lives.

9. Differences in Effort

While this is an obvious one on the surface, there is more to it than that. After all, a mindset is developed through events and how we interpret those events in our lives.

For the fixed mindset, while they will do anything to avoid any negative events, that desire stems from deeper beliefs. Yes, they think everything is a fixed level, but that belief stemmed from how they were raised.

In the end, those with a fixed mindset believe that effort stems from their own abilities they had already.

Compare that to a growth mindset, their belief system is that effort stems from their current effort in developing something. They believe that effort stems from the action of doing something and learning from those experiences.

Final Thoughts

Being able to recognize the differences between growth mindset vs fixed mindset is key because it shapes our reality.

Even if you have a few of these aspects in the fixed mindset category, they can cause some problems.

People have given up doing something all because they experienced one failure or major setback in life.

If you think you need the approval of your talents, it suggests a lack of confidence in your skills. This can translate to how much you want to challenge yourself and develop yourself in that area.

A mindset shapes our view of the world and the people that are in it. When we change our mindset to that of growth, we clearly see the world in a different light. By developing yourself in this area and adopting this mindset, you too can change your life and grow more than ever.

More Tips About Growing Your Mindset

Featured photo credit: Adolfo Félix via unsplash.com

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