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Essential SEO Tips For Your Website

Essential SEO Tips For Your Website

These tips are essential in a good SEO marketing strategy. Making a site does not mean just putting in content and some photos or images. If you want it to be visible to others, it is important to follow some basic rules. These points should not to be forgotten but should be present in all your web projects. This may sound basic, but it is always good to review the basics of SEO.

Your site must have a central subject

Obviously, you can talk about several topics on your site, but you must have one central topic, which will govern everything. A main subject which will be the guideline of your content. If you do not have any ideas, do a little keyword research (with Google Keyword Planner for example). This will also let you see the potential audience of a keyword.

Mention the key phrase when you must

Once your keyword is chosen, do not swing it all over the content of your site without thinking. It is important to place it in strategic places like the domain name (even if it is discussed), the title of the site, the description of the site, the categories, the content. When writing titles, descriptions, articles … always have in mind your key phrase to work around it.

To manage elementary SEO elements of the site, use Yoast SEO under WordPress. It makes a good difference and allows you to manage it right as it should clean off all the mess of the metas, titles and company.

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Add internal links to your site

It sounds basic but it is a crucial element. Linking pages together can share the juice inside your website and to direct the visitor on “similar” contents. Personally, I use the WordPress plugin and SEO Smart Links, although it’s better to link the contents manually because the plugin can be exceeded

Use SEO-friendly URLs

This may sound stupid, but the structure of a url is important. Do not use urls with numbers to identify your posts or pages, but instead use optimized contextual urls such as “http://www.mysite.com/CATEGORY/ARTICLE-TITLE” Example: http://www.mycarcomparison.com/sportscar/mercedesbmw.

Avoid urls of the type “http://www.mysite.com/?p=69”. With WordPress, you can easily configure all this in the permalink settings.

Ensure you have a quick website

The loading time of your site is a crucial element for SEO. There are many elements that make it possible to optimize its speed. Under WordPress, the W3 Total Cache plugin is a must have. Well tuned, it can drastically increase the speed of your site. To test this, use Pingdom Tools or GTMetrix.

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Use keywords in the names of your images

Do not do it all the time, but try to name your images properly. Often use a few keywords of the content in which you have integrated your image and some keywords that describe the image. Also add an alternative tag and title and a caption. It allows you to find some of your images in Google Image and catch some traffic.

For example, if you have an image with the picture of a black BMW sports car, try to rename the image in “car-sport-bmw-black.jpg” By reading the name of the file; one knows what the image is about.

Make links to external sites of the same topic

Yes, you read right! It is even a recommendation that counts! Do not hesitate to include external links in your content. For example if you make a car comparison between BMW and Mercedes, include a link to the description sheet of each car on the manufacturer’s website. In your articles, always put some external link.

Regularly add content to your site

When I say regularly, it’s not necessarily every hour or every day. I happen to post only one article in the week. But you must continuously keep your site active, on the one hand for your visitors, on the other hand for Google.

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In general, this means to set a minimum of one article per week. But when you have inspiration, try to write an article as often as possible, even if you have already posted one the day before. If you have several ideas on the same day, put them in as a draft and publish them later to not have too many newly published articles at once.

To find content ideas, rely heavily on Twitter to see current trends and your lists of RSS feeds to search for targeted content.

Netlink

Basic but very important: netlinking. Having external sites that point to your site is an important factor in positioning. Of course, it does not do everything, but if you have good sites (not directories that you can find everywhere) that link you, it will send you juice SEO on your site.

In general, to have some targeted and easy links make some trustful and reliable directories. At the beginning of a project, make about one directory every 2-3 days to start quiet. While it becomes a challenge to making the perfect choice, it’s not a shame to seek for an expert or a maestro in this field to make it easier for you.

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As said, have a netlinking strategy that is close to zero. There are much more worked out netlinking strategies. But to start your site, a few well-placed little links will suffice. Obviously, it also depends on the competition on the keyword you have chosen.

Make “human” articles

Write like a human. Do not try (not immediately in any case) to make content automated, it may be disgusting and Google will let you know. As said above, look for a good theme, a good idea, look to the left and to the right at what the others do and write in your niche, with your words and your ideas.

Never try to go too fast. Build your project; feed it with ideas and content by laying down articles, tests, tutorials – all which will really interest your visitor.

Do not hesitate to be inspired by what others do. But be careful, I’m not telling you to copy / paste like a novice. But get information from here and there and then build your content with your own words

Featured photo credit: Luis Llerena via unsplash.com

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Last Updated on October 29, 2018

What Causes Brain Fog? (7 Things You Can Do to Prevent and Stop It)

What Causes Brain Fog? (7 Things You Can Do to Prevent and Stop It)

Brain fog is more of a symptom than a medical condition itself, but this doesn’t mean it should be ignored. Brain fog is a cognitive dysfunction, which can lead to memory problems, lack of mental clarity and an inability to focus.

Many often excuse brain fog for a bad day, or get so used to it that they ignore it. Unfortunately, when brain fog is ignored it ends up interfering with work and school. The reason many ignore it is because they aren’t fully aware of what causes it and how to deal with it.

It’s important to remember that if your brain doesn’t function fully — nothing else in your life will. Most people have days where they can’t seem to concentrate or forget where they put their keys.

It’s very normal to have days where you can’t think clearly, but if you’re experiencing these things on a daily basis, then you’re probably dealing with brain fog for a specific reason.

So what causes brain fog? It can be caused by a string of things, so we’ve made a list things that causes brain fog and how to prevent it and how to stop it.

1. Stress

It’s no surprise that we’ll find stress at the top of the list. Most people are aware of the dangers of stress. It can increase blood pressure, trigger depression and make us sick as it weakens our immune system.

Another symptom is mental fatigue. When you’re stressed your brain can’t function at its best. It gets harder to think and focus, which makes you stress even more.

Stress can be prevented by following some simple steps. If you’re feeling stressed you should avoid caffeine, alcohol and nicotine — even though it may feel like it helps in the moment. Two other important steps are to indulge in more physical activities and to talk to someone about it.

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Besides that, you can consider keeping a stress diary, try relaxation techniques like mediation, getting more sleep and maybe a new approach to time management.

2. Diet

Most people know that the right or wrong diet can make them gain or loss weight, but not enough people think about the big impact a specific diet can have on one’s health even if it might be healthy.

One of the most common vitamin deficiencies is vitamin B12 deficiency and especially vegans can be get hid by brain fog, because their diet often lacks the vitamin B-12. The vitamin B12 deficiency can lead to mental and neurological disorders.

The scary thing is that almost 40 % of adults are estimated to lack B12 in their diet. B12 is found in animal products, which is why many vegans are in B12 deficiency, but this doesn’t mean that people need animal products to prevent the B12 deficiency. B12 can be taken as a supplement, which will make the problem go away.

Another vital vitamin that can cause brain fog is vitamin D. More than 1 billion people worldwide don’t have enough vitamin D in their diet. Alongside B12 and vitamin D is omega-3, which because of its fatty acids helps the brain function and concentrate. Luckily, both vitamin D and omega-3 can be taken as supplements.

Then there’s of course also the obvious unhealthy foods like sugar. Refined carbohydrates like sugar will send your blood sugar levels up, and then send you right back down. This will lead to brain fog, because your brain uses glucose as its main source of fuel and once you start playing around with your brain — it gets confused.

Besides being hit by brain fog, you’ll also experience tiredness, mood swings and mental confusion. So, if you want to have clear mind, then stay away from sugar.

Sometimes the same type of diet can be right for some and wrong for others. If you’re experiencing brain fog it’s a good idea to seek out your doctor or a nutritionist. They can take some tests and help you figure out which type of diet works best for your health, or find out if you’re lacking something specific in your diet.

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3. Allergies

If you have food allergies, or are simply a bit sensitive to specific foods, then eating those foods can lead to brain fog. Look out for dairy, peanuts and aspartame that are known to have a bad effect on the brain.

Most people get their calories from corn, soy and wheat — and big surprise — these foods are some of the most common foods people are allergic to. If you’re in doubt, then you can look up food allergies[1] and find some of the most common symptoms.

If you’re unsure about being allergic or sensitive, then you can start out by cutting out a specific food from your diet for a week or two. If the brain fog disappears, then you’re most likely allergic or sensitive to this food. The symptoms will usually go away after a week or two once you remove the trigger food from the diet.

If you still unsure, then you should seek out the help of your doctor.

4. Lack of sleep

All of us know we need sleep to function, but it’s different for everybody how much sleep they need. A few people can actually function on as little as 3-4 hours of sleep every night, but these people are very, very rare.

Most people need 8 to 9 hours of sleep. If you don’t get the sleep you need, then this will interfere with your brain and you may experience brain fog.

Instead of skipping a few hours of sleep to get ahead of things you need to do, you’ll end up taking away productive hours from your day, because you won’t be able to concentrate and your thoughts will be cloudy.

Many people have trouble sleeping but you can help improve your sleep by a following a few simple steps.

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There is the 4-7-8 Breathing Exercise, which is a technique that regulates your breath and helps you fall asleep faster. Another well-known technique is to avoid bright lights before you go to sleep.

A lot of us are guilty of falling asleep with the TV on or with our phone right by us, but the blue lights from these screens suppresses the production of melatonin in our bodies, which actually makes us stay awake longer instead. If you’re having trouble going to sleep without doing something before you close your eyes, then try taking up reading instead.

If you want to feel more energized throughout the day, start doing this.

5. Hormonal changes

Brain fog can be triggered by hormonal changes. Whenever your levels of progesterone and estrogen increases, you may experience short-term cognitive impairment and your memory can get bad.

If you’re pregnant or going through menopause, then you shouldn’t worry too much if your mind suddenly starts to get a bit cloudy. Focus on keeping a good diet, getting enough of sleep and the brain fog should pass once you’re back to normal.

6. Medication

If you’re on some medication, then it’s very normal to start experiencing some brain fog.

You may start to forget things that you used to be able to remember, or you get easily confused. Maybe you can’t concentrate the same way that you used to. All of these things can be very scary, but you shouldn’t worry too much about it.

Brain fog is a very normal side effect of drugs, but by lowering your dosage or switching over to another drug; the side effect can’t often be improved and maybe even completely removed.

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7. Medical condition

Brain fog can often be a symptom of a medical condition. Medical conditions that include inflammation, fatigue, changes in blood glucose level are known to cause brain fog.

Conditions like chronic fatigue syndrome, fibromyalgia, anemia, depression, diabetes, migraines, hypothyroidism, Sjögren syndrome, Alzheimer’s disease, Lupus and dehydration can all cause brain fog.[2]

The bottom line

If you haven’t been diagnosed, then never start browsing around Google for the conditions and the symptoms. Once you start looking for it; it’s very easy to (wrongfully) self-diagnose.

Take a step back, put away the laptop and relax. If you’re worried about being sick, then always check in with your doctor and take it from there.

Remember, the list of things that can cause brain fog is long and it can be something as simple as the wrong diet or not enough sleep.

Featured photo credit: Asdrubal luna via unsplash.com

Reference

[1]Food Allergy: Common Allergens
[2]HealthLine: 6 Possible Causes of Brain Fog

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