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Essential SEO Tips For Your Website

Essential SEO Tips For Your Website

These tips are essential in a good SEO marketing strategy. Making a site does not mean just putting in content and some photos or images. If you want it to be visible to others, it is important to follow some basic rules. These points should not to be forgotten but should be present in all your web projects. This may sound basic, but it is always good to review the basics of SEO.

Your site must have a central subject

Obviously, you can talk about several topics on your site, but you must have one central topic, which will govern everything. A main subject which will be the guideline of your content. If you do not have any ideas, do a little keyword research (with Google Keyword Planner for example). This will also let you see the potential audience of a keyword.

Mention the key phrase when you must

Once your keyword is chosen, do not swing it all over the content of your site without thinking. It is important to place it in strategic places like the domain name (even if it is discussed), the title of the site, the description of the site, the categories, the content. When writing titles, descriptions, articles … always have in mind your key phrase to work around it.

To manage elementary SEO elements of the site, use Yoast SEO under WordPress. It makes a good difference and allows you to manage it right as it should clean off all the mess of the metas, titles and company.

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Add internal links to your site

It sounds basic but it is a crucial element. Linking pages together can share the juice inside your website and to direct the visitor on “similar” contents. Personally, I use the WordPress plugin and SEO Smart Links, although it’s better to link the contents manually because the plugin can be exceeded

Use SEO-friendly URLs

This may sound stupid, but the structure of a url is important. Do not use urls with numbers to identify your posts or pages, but instead use optimized contextual urls such as “http://www.mysite.com/CATEGORY/ARTICLE-TITLE” Example: http://www.mycarcomparison.com/sportscar/mercedesbmw.

Avoid urls of the type “http://www.mysite.com/?p=69”. With WordPress, you can easily configure all this in the permalink settings.

Ensure you have a quick website

The loading time of your site is a crucial element for SEO. There are many elements that make it possible to optimize its speed. Under WordPress, the W3 Total Cache plugin is a must have. Well tuned, it can drastically increase the speed of your site. To test this, use Pingdom Tools or GTMetrix.

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Use keywords in the names of your images

Do not do it all the time, but try to name your images properly. Often use a few keywords of the content in which you have integrated your image and some keywords that describe the image. Also add an alternative tag and title and a caption. It allows you to find some of your images in Google Image and catch some traffic.

For example, if you have an image with the picture of a black BMW sports car, try to rename the image in “car-sport-bmw-black.jpg” By reading the name of the file; one knows what the image is about.

Make links to external sites of the same topic

Yes, you read right! It is even a recommendation that counts! Do not hesitate to include external links in your content. For example if you make a car comparison between BMW and Mercedes, include a link to the description sheet of each car on the manufacturer’s website. In your articles, always put some external link.

Regularly add content to your site

When I say regularly, it’s not necessarily every hour or every day. I happen to post only one article in the week. But you must continuously keep your site active, on the one hand for your visitors, on the other hand for Google.

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In general, this means to set a minimum of one article per week. But when you have inspiration, try to write an article as often as possible, even if you have already posted one the day before. If you have several ideas on the same day, put them in as a draft and publish them later to not have too many newly published articles at once.

To find content ideas, rely heavily on Twitter to see current trends and your lists of RSS feeds to search for targeted content.

Netlink

Basic but very important: netlinking. Having external sites that point to your site is an important factor in positioning. Of course, it does not do everything, but if you have good sites (not directories that you can find everywhere) that link you, it will send you juice SEO on your site.

In general, to have some targeted and easy links make some trustful and reliable directories. At the beginning of a project, make about one directory every 2-3 days to start quiet. While it becomes a challenge to making the perfect choice, it’s not a shame to seek for an expert or a maestro in this field to make it easier for you.

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As said, have a netlinking strategy that is close to zero. There are much more worked out netlinking strategies. But to start your site, a few well-placed little links will suffice. Obviously, it also depends on the competition on the keyword you have chosen.

Make “human” articles

Write like a human. Do not try (not immediately in any case) to make content automated, it may be disgusting and Google will let you know. As said above, look for a good theme, a good idea, look to the left and to the right at what the others do and write in your niche, with your words and your ideas.

Never try to go too fast. Build your project; feed it with ideas and content by laying down articles, tests, tutorials – all which will really interest your visitor.

Do not hesitate to be inspired by what others do. But be careful, I’m not telling you to copy / paste like a novice. But get information from here and there and then build your content with your own words

Featured photo credit: Luis Llerena via unsplash.com

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Last Updated on January 21, 2020

5 Proven Memorization Techniques to Make the Most of Your Memory

5 Proven Memorization Techniques to Make the Most of Your Memory

Do you forget stuff every now and then? Are you trying to enhance your memory but not sure how?

All you need is the right memorization techniques to make the most of your memory.

The human brain is fascinating. More specifically, the vast interconnections within our mind. Mendel Kaelen compares the human brain to a hill covered in snow,

“Think of the brain as a hill covered in snow, and thoughts as sleds gliding down that hill. As one sled after another goes down the hill a small number of main trails will appear in the snow. And every time a new sled goes down, it will be drawn into preexisting trails, almost like a magnet. In time it becomes more and more difficulty to glide down the hill on any other path or in a different direction.”

The intent of Kaelen’s discussion is to think of new ways to temporarily flatten the snow. Kaelen remarked,

“The deeply worn trails disappear, and suddenly the sled can go in other directions, exploring new landscapes and, literally, creating new pathways.”

The idea here is to temporarily rewire your brain, or as Michael Pollan remarked in How to Change Your Mind,

“The power to shake the snow globe, disrupting unhealthy patterns of thought and creating a space of flexibility-entropy-in which more salubrious patterns and narratives have an opportunity to coalesce as the snow slowly settles.”

So, how can we rewire our brain allowing deeply worn connections to disappear and new connections to form? The answer is quite simple. We must change the way we store information in our mind.

    Let’s examine 5 specific memorization techniques that will change the way you think and remember information.

    1. Build a Memory Palace

      What is it?

      The method of loci[1] (aka memory palace) is a method of memory enhancement using visualizations with the use of spatial memory. It uses familiar information about your environment to quickly recall information. It is a method that was discussed by Cicero in an ancient dialogue called De Oratore.

      How to use it?

      Ron White discusses in How to Memorize Fast and Easily: Build a Memory Palace, that it’s essentially a room or building that you have memorized and you use locations in the room to store data. Ron informs us,

      “You memorize locations in a room and then you later go back to those locations to retrieve the data that you want to remember.”

      Example

      An easy 5-step example, in the form of a Wiki, can be found at Artofmemory.com. Let’s examine the the steps:

      • Step 1. Choose a place that you know well. For example, your house or office.
      • Step 2. Plan the route and pick specific locations in your route. For example, your front door, bathroom kitchen, etc.
      • Step 3. Decide what you want to memorize. For example, geography, list of items, answers for a test, etc.
      • Step 4. Place one or two items, with a mental image, and place them in your memory palace. Exaggerate your images. For example, use nudity or crazy images forcing it to stick in your mind.
      • Step 5. Make the image into a mnemonic.

      You can learn more about this technique here: How to Build a Memory Palace to Remember More of Everything

      2. Mnemonic

        What is it?

        A mnemonic is a memory device that aids in retention and/or retrieval of information. Mnemonic systems are techniques consciously used to improve memory by helping us use information already stored in long-term memory to make memorization easier.[2]

        How to use it?

        Mnemonics make use of retrieval cues to encode information in our brain allowing for efficient storage and retrieval of the information. The trick is to learn how to easily create mnemonics. If you find that you struggle with creating your own, try the following website: Mnemonic Generator.

        Example

        I recently came across a video using mnemonics to memorize countries. Memorizing Countries using Mnemonics is a video created as an introduction to a class for using memory techniques to learn the names of countries on maps.

        I actively search for videos that provide enormous educational value, yet receive very little exposure. At the time of this writing, this video has received less than 4k views. Let’s examine the video.

        Goal: Create a mnemonic to memorize the countries in the Caribbean (just the countries you need to learn).

        Step 1. Looking at a map – write out each country (for which five were chosen).

        Cuba, Jamaica, Haiti, Dominican Republic, Puerto Rico.

        Step 2. Write the first letter of each country vertically.

        C

        J

        H

        D

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        P

        Step 3. Create a sentence or phrase.

        Cubs

        Just

        Hate

        Doing

        Push-ups

        Cubs just hate doing push-ups. (Cuba Jamaica Haiti Dominican Republic Puerto Rico)

        3. Mnemonic Peg System

          What is it?

          According to Artofmemory.com, a mnemonic peg system is a technique for memorizing lists and it works by memorizing a list of words that are easy to associate with the numbers they represent.[3] These objects are the pegs of the system.

          How to use it?

          The trick is to create a Number Rhyme System with each number having a rhyming mnemonic keyword.

          Example

          Let’s look at an example of a Number Rhyme System:[4]

          0 = hero

          1 = gun

          2 = shoe

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          3 = tree

          4 = door

          5 = hive

          6 = sticks

          7 = heaven

          8 = gate

          9 = line

          Another technique like the Peg system is the Number Shape System.[5] Here you are assigning mnemonic images based on the shape of the number. Watch the following video for an example of this system: Number Shape System for Memorizing Numbers.

          4. Chunking

            What is it?

            Chunking is a way to remember large bits of information by chunking them into smaller pieces of information. We are more likely to then remember the information when we put the small pieces back together to see the entire picture.

            How to use it?

            In the video Chunking – A Learning Technique, we can see that there are several ways to chunk information.

            Example

            Let’s examine a simple example using a nine-digit number.

            Step 1. What is the number you are trying to remember?

            081127882

            Step 2. Cut the number into smaller pieces through chunking.

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            081 – 127 – 882

            Let’s look at one more example from the same video.

            “Piano teachers will first demonstrate an entire song to students. They will then ask their students to practice one measure at a time. Once the part has been learned and the neural connections in the brain have been built, then students go on to the next measure. After all chunks have been played separately, they are combined until the entire piece is connected.”

            5. Transfer of Learning

              What is it?

              Transfer of learning is a way to learn something in one area and apply it in another. Authors of Thinking at Every Desk, Derek and Laura Cabrera inform us about the transfer of learning,

              “If a student has a high transfer skills, she can learn one thing and then teach herself 10, 50, or 100 additional things.”

              How to use it?

              There are two specific ways to use it:

              1. Vertical Transfer (aka Far Transfer). Think of learning something in grade school and applying it another grade or later in life.
              2. Horizontal Transfer (aka Near Transfer). Think of learning a concept in history and applying it in math.

              Example

              I provide a detailed step-by-step example for this technique in this article:

              Learn How to Learn: How to Understand and Connect Difficult Ideas Easily

              The Bottom Line

              The key to using the techniques discussed here is to remember that we must actively think about information.

              We cannot simply drill information into our brain through rote memorization. We must change the way we think about memorization. We must find a way to “shake the snow-globe” in our mind or flatten the snow so that we can create new learning paths.

              Or as Derek and Laura Cabrera point out, we must insert “Thinking” into the equation,

              “Information X Thinking = Knowledge”

              More About Enhancing Memories

              Featured photo credit: Nong Vang via unsplash.com

              Reference

              [1] Remember Everything: Memory Palaces and the Method of Loci
              [2] The Learning Center Exchange: 9 Types of Mnemonics for Better Memory
              [3] Art of Memory: Mnemonic Peg System
              [4] Art of Memory: Number Rhyme System
              [5] Art of Memory: Number Shape System

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