Advertising
Advertising

The Newest Content Marketing Technique in Town: Viral Photo Websites

The Newest Content Marketing Technique in Town: Viral Photo Websites

It’s no secret any more that the key not only to search engine rankings, but also to readership, is to have high quality content on the web. Whether that means well-written articles or videos, Twitter feeds or Facebook pages, businesses, artists, and individuals are getting more readership because they are investing in solid content. The latest content marketing technique is the creation of viral photo websites that draw in a sizable audience. Just consider the epic success of the Epicfail.com website; the site is so widely known that the term “Epic Fail” has become a cultural buzzword!

What is a “Viral Photo Website?”

In any other context, “viral” would sound like something you wouldn’t want, but in the context of the internet, it refers to something that spreads explosively, expansively, and extensively. It’s something that readers or viewers enjoy so much that they share it with the people in their social networks, who in turn enjoy and share it with theirs, and on down the line.

Advertising

It’s a matter of basic math, really. If each viewer shared with just five people, your content will have nearly 800 views after just four shares! Now consider the fact that people using social media do not just share with five people. These days the average American has extensive social networks on multiple social media platforms (think Twitter, Facebook, Snapchat, Pinterest, Instagram, Tumblr, and Google+, just to name a handful).

How Do You Get Your Photo Website to Go Viral?

Your job, then, is to create content that people will want to share. It’s really that simple, at least on the surface. Get creative, and see what other types of photo websites are sitting high in the popularity rankings. A simple study of Instagram’s top twenty, for example, reveals a great deal about what people are attracted to in a photo site.

Advertising

With a photo site, you have the added advantage of not having to worry about its length compared to the attention span of your audience. A written work or video posting may lose its viewers before they see it, and people are unlikely to share when they haven’t bothered to even finish the video or article. With a photo or meme, you are already guaranteed short-and-sweet content.

The most critical point to remember, just as when you create written content, is that your target audience is not the search engine, but the people. It certainly doesn’t hurt to “please” the search engines as well—but in truth you will get exponentially greater exposure through a single viral photo than you will sometimes get from ranking near the top of a search engine results page.

Advertising

The Viral Recipe: A Few Secret Ingredients

You can give your content an extra nudge with these tips to maximize its success:

  1. Mondays and Tuesdays are great days to release content that you want to see go BIG. People may “officially” have less free time on a work day, but that’s actually when they most want something enjoyable and distracting.
  2. With photos, you have the option of using two types of formats: the photo itself, and a caption or superimposed words. Memes are often funny because they combine a graphic with written commentary to create a laugh or make a point.
  3. Get your content out there in a multitude of different social media venues. Think again about the math; you want as many people as possible to see your content, because that increases the possibilities of additional sharing and eventual viral status.
  4. If you keep in mind that you are creating content for people, rather than simply for search engines, your photo website has its best chance of going viral. After all, the people themselves are the final magic ingredient to a viral success! You can use your knowledge of search engines and what people are currently looking for, but use that knowledge to approach content that the people themselves will embrace and disperse.

Whether you are promoting your photo site itself, or using content to draw attention to other ventures, viral photo websites are a surefire bet.

Advertising

More by this author

Tanvir Zafar

The founder of ISU Technologies, passionate in writing about entrepreneurship, work and technology.

20 Best Places to Work for a Great Career in 2019 How to Be Innovative and Creative at Work 15 Best Books for Entrepreneurs to Start Reading Right Now 8 Powerful Reasons to Love Your Enemies 22 Team Building Activity for Work That Are Fun and Encourage Creativity

Trending in Marketing

1 8 Life-Changing Skills You Can Learn in Less Than 6 Months 2 7 Things To Consider Before Hiring An Advertising Agency 3 9 Things Every Marketer Should Do 4 Tips for Designing Your Plastic Surgery Website for Optimal Marketing 5 SEO Tools Every Business Should Be Using in 2017

Read Next

Advertising
Advertising
Advertising

Last Updated on April 25, 2019

How to Write a Career Change Resume (With Examples)

How to Write a Career Change Resume (With Examples)

Shifting careers, tiny or big, can be paralyzing. Whether your desire for a career change is self-driven or involuntary, you can manage the panic and fear by understanding ‘why’ you are making the change.

Your ability to clearly and confidently articulate your transferable skills makes it easier for employers to understand how you are best suited for the job or industry.

A well written career change resume that shows you have read the job description and markets your transferable skills can increase your success for a career change.

3 Steps to Prepare Your Mind Before Working on the Resume

Step 1: Know Your ‘Why’

Career changes can be an unnerving experience. However, you can lessen the stress by making informed decisions through research.

One of the best ways to do this is by conducting informational interviews.[1] Invest time to gather information from diverse sources. Speaking to people in the career or industry that you’re pursuing will help you get clarity and check your assumptions.

Here are some questions to help you get clear on your career change:

  • What’s your ideal work environment?
  • What’s most important to you right now?
  • What type of people do you like to work with?
  • What are the work skills that you enjoy doing the most?
  • What do you like to do so much that you lose track of time?
  • Whose career inspires you? What is it about his/her career that you admire?
  • What do you dislike about your current role and work environment?

Step 2: Get Clear on What Your Transferable Skills Are[2]

The data gathered from your research and informational interviews will give you a clear picture of the career change that you want. There will likely be a gap between your current experience and the experience required for your desired job. This is your chance to tell your personal story and make it easy for recruiters to understand the logic behind your career change.

Make a list and describe your existing skills and experience. Ask yourself:

Advertising

What experience do you have that is relevant to the new job or industry?

Include any experience e.g., work, community, volunteer, or helping a neighbour. The key here is ANY relevant experience. Don’t be afraid to list any tasks that may seem minor to you right now. Remember this is about showcasing the fact that you have experience in the new area of work.

What will the hiring manager care about and how can you demonstrate this?

Based on your research you’ll have an idea of what you’ll be doing in the new job or industry. Be specific and show how your existing experience and skills make you the best candidate for the job. Hiring managers will likely scan your resume in less than 7 seconds. Make it easy for them to see the connection between your skills and the skills that are needed.

Clearly identifying your transferable skills and explaining the rationale for your career change shows the employer that you are making a serious and informed decision about your transition.

Step 3: Read the Job Posting

Each job application will be different even if they are for similar roles. Companies use different language to describe how they conduct business. For example, some companies use words like ‘systems’ while other companies use ‘processes’.

When you review the job description, pay attention to the sections that describe WHAT you’ll be doing and the qualifications/skills. Take note of the type of language and words that the employer uses. You’ll want to use similar language in your resume to show that your experience meets their needs.

5 Key Sections on Your Career Change Resume (Example)

The content of the examples presented below are tailored for a high school educator who wants to change careers to become a client engagement manager, however, you can easily use the same structure for your career change resume.

Advertising

Don’t forget to write a well crafted cover letter for your career change to match your updated resume. Your career change cover letter will provide the context and personal story that you’re not able to show in a resume.

1. Contact Information and Header

Create your own letterhead that includes your contact information. Remember to hyperlink your email and LinkedIn profile. Again, make it easy for the recruiter to contact you and learn more about you.

Example:

Jill Young

Toronto, ON | [email protected] | 416.222.2222 | LinkedIn Profile

2. Qualification Highlights or Summary

This is the first section that recruiters will see to determine if you meet the qualifications for the job. Use the language from the job posting combined with your transferable skills to show that you are qualified for the role.

Keep this section concise and use 3 to 4 bullets. Be specific and focus on the qualifications needed for the specific job that you’re applying to. This section should be tailored for each job application. What makes you qualified for the role?

Example:

Qualifications Summary

  • Experienced managing multiple stakeholder interests by building a strong network of relationships to support a variety of programs
  • Experienced at resolving problems in a timely and diplomatic manner
  • Ability to work with diverse groups and ensure collaboration while meeting tight timelines

3. Work Experience

Only present experiences that are relevant to the job posting. Focus on your specific transferable skills and how they apply to the new role.

Advertising

How this section is structured will depend on your experience and the type of career change you are making.

For example, if you are changing industries you may want to list your roles before the company name. However, if you want to highlight some of the big companies you’ve worked with then you may want to list the company name first. Just make sure that you are consistent throughout your resume.

Be clear and concise. Use 1 to 4 bullets to highlight your relevant work experiences for each job you list on your resume. Ensure that the information demonstrates your qualifications for the new job. Remember to align all the dates on your resume to the right margin.

Example:

Work Experience

Theater Production Manager (2018 – present)

YourLocalTheater

  • Collaborated with diverse groups of people to ensure a successful production while meeting tight timelines

4. Education

List your formal education in this section. For example, the name of the degrees you received and the school who issued it. To eliminate biases, I would recommend removing the year you graduated.

Example:

Education

Advertising

  • Bachelor of Education, University of Western Ontario
  • Bachelor of Theater Studies with Honors, University of British Columbia

5. Other Activities or Interests

When you took an inventory of your transferable skills, what experiences were relevant to your new career path (that may not fit in the other resume sections?).

Example:

Other Activities

  • Mentor, Pathways to Education
  • Volunteer lead for coordinating all community festival vendors

Bonus Tips

Remember these core resume tips to help you effectively showcase your transferable skills:

  • CAR (Context Action Result) method. Remember that each bullet on your resume needs to state the situation, the action you took and the result of your experience.
  • Font. Use modern Sans Serif fonts like Tahoma, Verdana, or Arial.
  • White space. Ensure that there is enough white space on your resume by adjusting your margins to a minimum of 1.5 cm. Your resume should be no more than two pages long.
  • Tailor your resume for each job posting. Pay attention to the language and key words used on the job posting and adjust your resume accordingly. Make the application process easy on yourself by creating your own resume template. Highlight sections that you need to tailor for each job application.
  • Get someone else to review your resume. Ideally you’d want to have someone with industry or hiring experience to provide you with insights to hone your resume. However, you also want to have someone proofread your resume for grammar and spelling errors.

The Bottom Line

It’s essential that you know why you want to change careers. Setting this foundation not only helps you with your resume, but can also help you to change your cover letter, adjust your LinkedIn profile, network during your job search, and during interviews.

Ensure that all the content on your resume is relevant for the specific job you’re applying to.

Remember to focus on the job posting and your transferable skills. You have a wealth of experience to draw from – don’t discount any of it! It’s time to showcase and brand yourself in the direction you’re moving towards!

More Resources to Help You Change Career Swiftly

Featured photo credit: Parker Byrd via unsplash.com

Reference

Read Next