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The Newest Content Marketing Technique in Town: Viral Photo Websites

The Newest Content Marketing Technique in Town: Viral Photo Websites

It’s no secret any more that the key not only to search engine rankings, but also to readership, is to have high quality content on the web. Whether that means well-written articles or videos, Twitter feeds or Facebook pages, businesses, artists, and individuals are getting more readership because they are investing in solid content. The latest content marketing technique is the creation of viral photo websites that draw in a sizable audience. Just consider the epic success of the Epicfail.com website; the site is so widely known that the term “Epic Fail” has become a cultural buzzword!

What is a “Viral Photo Website?”

In any other context, “viral” would sound like something you wouldn’t want, but in the context of the internet, it refers to something that spreads explosively, expansively, and extensively. It’s something that readers or viewers enjoy so much that they share it with the people in their social networks, who in turn enjoy and share it with theirs, and on down the line.

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It’s a matter of basic math, really. If each viewer shared with just five people, your content will have nearly 800 views after just four shares! Now consider the fact that people using social media do not just share with five people. These days the average American has extensive social networks on multiple social media platforms (think Twitter, Facebook, Snapchat, Pinterest, Instagram, Tumblr, and Google+, just to name a handful).

How Do You Get Your Photo Website to Go Viral?

Your job, then, is to create content that people will want to share. It’s really that simple, at least on the surface. Get creative, and see what other types of photo websites are sitting high in the popularity rankings. A simple study of Instagram’s top twenty, for example, reveals a great deal about what people are attracted to in a photo site.

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With a photo site, you have the added advantage of not having to worry about its length compared to the attention span of your audience. A written work or video posting may lose its viewers before they see it, and people are unlikely to share when they haven’t bothered to even finish the video or article. With a photo or meme, you are already guaranteed short-and-sweet content.

The most critical point to remember, just as when you create written content, is that your target audience is not the search engine, but the people. It certainly doesn’t hurt to “please” the search engines as well—but in truth you will get exponentially greater exposure through a single viral photo than you will sometimes get from ranking near the top of a search engine results page.

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The Viral Recipe: A Few Secret Ingredients

You can give your content an extra nudge with these tips to maximize its success:

  1. Mondays and Tuesdays are great days to release content that you want to see go BIG. People may “officially” have less free time on a work day, but that’s actually when they most want something enjoyable and distracting.
  2. With photos, you have the option of using two types of formats: the photo itself, and a caption or superimposed words. Memes are often funny because they combine a graphic with written commentary to create a laugh or make a point.
  3. Get your content out there in a multitude of different social media venues. Think again about the math; you want as many people as possible to see your content, because that increases the possibilities of additional sharing and eventual viral status.
  4. If you keep in mind that you are creating content for people, rather than simply for search engines, your photo website has its best chance of going viral. After all, the people themselves are the final magic ingredient to a viral success! You can use your knowledge of search engines and what people are currently looking for, but use that knowledge to approach content that the people themselves will embrace and disperse.

Whether you are promoting your photo site itself, or using content to draw attention to other ventures, viral photo websites are a surefire bet.

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More by this author

Tanvir Zafar

The founder of ISU Technologies, passionate in writing about productivity, creativity, entrepreneurship, work and technology.

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Last Updated on June 13, 2019

15 Best Entrepreneurs Books to Start Reading Now to Be Successful

15 Best Entrepreneurs Books to Start Reading Now to Be Successful

Knowledge is power, and you’re going to need a lot of it if you’re going to be able to steer your business to success.

Without further ado, let’s take a look at the 15 best entrepreneurs books to get inspirations about success and grow your business.

1. Think and Grow Rich by Napoleon Hill

    This book has been dubbed the Granddaddy of All Motivational Literature, and it was actually the first book that gave a prescription of what it takes to be a winner.

    Napoleon Hill draws from the stories of millionaires like Henry Ford, Andrew Carnegie, and Thomas Edison to illustrate the principles he put forth.

    Get the book here!

    2. The Lean Startup by Eric Reis

      A lot of startups end up failing, but many of these failures are actually avoidable. The Lean Startup provides a different approach that is now being adopted all over the world and changing the way that companies are developed and products are being launched.

      In The Lean Startup, Eric Reis describes what is required for a company to penetrate the fog of uncertainty in order to discover a path to a sustainable and successful business.

      Get the book here!

      3. The E-Myth Revisited by Michael E. Gerber

        In a revised edition of the 150,000-copy bestseller, The E-Myth, Michael Gerber refutes some of the myths that surround starting your own business and shows just how commonplace assumptions can end up getting in the way of being able to run a successful business.

        Gerber succeeds in walking the reader through the steps that occur in the life of a business, from infancy, through the pains of growing as an adolescent, to the perspective of the mature entrepreneur.

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        Get the book here!

        4. Rework by Jason Fried

          Most of the business books that you get today will give you the same advice: draft a business plan, study the competition, look for investors, and all that.

          However, Rework shows you a more effective, easier and faster means of succeeding when running a business. By reading it, you’ll be able to know why some plans are harmful, why you don’t really need to get investors, and why you’re better of shutting out your competition.

          Get the book here!

          5. How to Win Friends and Influence People by Dale Carnegie

            This is one of the most successful motivational books in history, selling well over 15 million copies since it was released in 1936. The book is timeless, and it appeals to businesses, self-help startups, and general readers.

            Carnegie believes that a lot of successes come from an ability to communicate rather than having brilliant insights. In his book, he teaches how to value others and make them feel appreciated and loved.

            Get the book here!

            6. Outliers: The Story of Success by Malcolm Gladwell

              Through this amazing book, Malcolm Gladwell is able to take the reader on an intellectual journey through the world of ‘outliers’. He asks the question of what truly differentiates high-achievers.

              His answer to this question is that we tend to pay too much attention to what successful people are like, and less attention to where they are actually from.

              Get the book here!

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              7. Rich Dad, Poor Dad by Robert T. Kiyosaki

                This is the best personal finance book ever written. It tells the story of Kiyosaki and his two fathers; his real father, and that of his best friend (his rich dad), as well as how the two men helped him shape his opinions on money and investing.

                It refutes the myth that you need to earn high to become rich, and it distinguishes between working for money and having money work for you.

                Get the book here!

                8. The Ascent of Money: The Financial History of the World by Niall Ferguson

                  Niall Ferguson, in this book, follows the money to tell the story behind the evolution of the word’s financial system, from the beginning way back in ancient Mesopotamia to the latest occurrences in what he had dubbed Planet Finance.

                  Fergusson also reveals financial history as the backstory behind our very own history, with an argument that the evolution of debt and credit is as significant as the history of technological innovation and the rise of civilization.

                  Get the book here!

                  9. Liar’s Poker by Michael Lewis

                    Michael Lewis landed a job at Salomon Brothers after getting out of the London School of Economics and Princeton within three years, he had risen to the rank of bond salesman, making millions for the firm and cashing out steadily.

                    Liar’s Poker is the amalgamation of these years — a look behind the scenes at one of the most turbulent times in American business. His book is Lewis’s account of an era where greed and gluttony were the order of the day.

                    Get the book here!

                    10. Drive: The Surprising Truth about What Motivates Us by Michael H. Pink

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                      A lot of people see money as the best motivator. Michael pink says it’s a mistake.

                      In this provocative book, he asserts that the secret to high performance anywhere is the need to direct our lives, to learn and create, and to do better by our world and ourselves.

                      Get the book here!

                      11. Getting Things Done: The Art of Stress-Free Productivity by David Allen

                        Outdated methods don’t work in today’s world. In this book, Allen shares some awesome methods for stress-free performance that he has shared with thousands of people all over the world.

                        His premise? That productivity is proportional to your ability to relax.

                        Get the book here!

                        12. The 7 Habits of Highly Effective People by Stephen R. Covey

                          In this book, Stephen Covey presents a holistic approach for overcoming both professional and personal issues. With insights and anecdotes, Covey presents a way to live with integrity fairness, service and dignity.

                          Get the book here!

                          13. The 4-Hour Workweek: Escape the 9-5, Live Anywhere, and Join the New Rich by Tim Ferriss

                            In this book, Ferriss dishes on the tips he has learned from studying the New Rich, a subculture of people who did away with the deferred life plan and mastered time and mobility to developed luxury lifestyles for themselves.

                            If you’re looking to make your way in this revolutionary new world, this here is your compass.

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                            Get the book here!

                            14. Delivering Happiness: A Path to Profits, Passion, and Purpose by Tony Hsieh

                              The CEO of Zappos shows how a unique kind of corporate identity can help deliver a huge difference in the way results are being achieved — by creating a company that values and delivers happiness.

                              Get the book here!

                              15. Losing My Virginity: How I Survived, Had Fun, and Made a Fortune Doing Business My Way by Richard Branson

                                From Virgin Atlantic Airways, Virgin Records and V2 to Virgin Cola, Virgin Megastores and a wide array of other companies, Richard Branson is the rockstar billionaire that a lot of us want to be.

                                Branson, however, did business by following a simple philosophy:

                                “Oh, screw it, let’s do it”

                                Losing My Virginity is an unusual, borderline outrageous autobiography of one of the greatest business geniuses in the world. Branson and his friends named their business “Virgin” because that was what they were — virgins at the game.

                                Since then, he’s written his success rules, creating a global business that has no headquarters, no management structure no corporate identity as it were.

                                Get the book here!

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                                Featured photo credit: rawpixel via unsplash.com

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