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How to Build a Consistent Brand

How to Build a Consistent Brand

You may have heard that branding is the key to long-term business success.[1] This is true; however, it is also extremely important that a brand is always consistent. Consistent branding generates trust and increases consumer loyalty. It also ensures that your brand and value propositions are always recognizable. Businesses are just like people, consistency creates confidence.

Since consistent branding is so important, companies should spend significant time planning and shaping their brand. Your brand is how you want people to see and perceive your company. Do you want them to think you are innovative, dynamic, solid, dependable, or classy? These are all qualities that you will try to consistently represent with your brand.

So how do you achieve this? These are the steps that should be taken to build a consistent brand.

Pinpoint Your Customers

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    The first step is to find out who you want to communicate to. For example, if your business is a weight loss pill for middle-aged women, you are not targeting male college students. This is important to know because the message that you will want to send to middle-aged women will be a lot different than the message you might want to send to college-aged men. So you must do some market research to identify who your demographic really is. It is extremely hard to operate a business that targets everyone.[2] When you know who you are talking to, you will be better positioned to create a consistent tone, message, look, and voice that appeals to your audience. When this is consistent, people will always know what to expect and you will be easily recognizable and highly memorable.

    Be Clear On The Mission Of Your Brand

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      After pinpointing your customers, you want to make sure that you are clear on the mission of your brand. This requires you to look inward at your organization and identify what it is that you really want to do. This will increase the appeal that you have with your potential customers. It will also shape how you want people to view your brand.

      What perception should people have of you based on your mission? For example, if your mission is to help middle-aged women lose weight, you don’t want to create a brand that makes people perceive you as uncaring. You want to create a brand that communicates your mission to the world. You might communicate that dealing with a changing body as you get older can be difficult, but your company is here to help. If you can consistently reinforce this message you will attract more customers and start to live the mission of your brand every day.

      Create Your Visuals

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        The way that your brand is presented to the world is extremely important. People connect to visuals faster than words. This means that no detail can be overlooked. People will associate these visuals with your brand and make determinations about what they think about your business before they even experience your products or services.

        There are a few things that you want to take into consideration including:

        • Your Logo: This seems easy, but can actually be extremely difficult. Once a logo is established, it is very difficult and unwise to change it. Due to this, you really need to get it right from the start. There are many approaches you can take, including abstract designs, words, shapes, graphics, and much more. Remember that your logo will represent your brand on all collateral that the public sees in a consistent manner. Make sure it is something that you are completely happy with.
        • Company Colors: The color of your company sends a powerful message to your customers. Every color communicates something different. So make sure that you are using the colors that send the message about what you want your brand to project. Then use these colors consistently on all of your materials, including advertisements, flyers, mail, stationary, and your website.
        • Links: In the age of the internet and social media, the links that you will be sharing with the world cannot be overlooked. Many companies use shortened links in order to more easily share links over multiple platforms. This is a good strategy, but it looks bad visually and not very good for branding. Fortunately, companies now have the ability to create their own branded links. These links provide a better visual and help to consistently brand your company even when you are just posting and sharing on social media. This infographic by Clkim tells more about why & how branded short links work.[3]

          Infographic Courtesy

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          Identify Your Tone

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            The tone of your brand is important. However, it must be specific and consistent. Do you want to be funny, ironic, conversational, polished, professional, casual, visionary, or cutting edge? There are an unlimited number of tones you can choose from but the most important things to consider are to make sure that your tone aligns with your audience and is consistent in all of your communications. Try to make your tone different, unique, and memorable. For example, many years ago there was an internet marketing expert known as the Rich Jerk. He sold internet marketing courses and he had a very specific tone, he was a jerk. He was always bragging about how rich he was and claiming that everyone else was probably too stupid or lazy to be as rich as he was. It was highly memorable and turned out to be a great tone for getting people to buy what he was selling. You might not want to go that far with your tone, but it is a great example of what is possible when you project a consistent voice through your writing and communication.

            Conclusion

            If you follow the steps outlined above, you will be well on your way to creating an appropriate, memorable, and consistent brand. The benefits of this can be astounding. Consistent branding is one of the main keys to a successful business, right behind having a quality and in demand product or service. Just remember, you do not need to recreate the wheel. Follow the steps in this article and start building the brand and reputation that your business deserves.

            Featured photo credit: pressfoto via freepik.com

            Reference

            [1] http://www.inc.com/samuel-edwards/why-business-personalization-is-the-key-to-long-term-success.html
            [2] https://www.entrepreneur.com/article/240163
            [3] http://blog.clkim.com/2016/12/next-evolution-shortened-links-branded-links/

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            Last Updated on February 15, 2019

            How to Achieve Goals and Increase Your Chance of Success

            How to Achieve Goals and Increase Your Chance of Success

            Does it ever feel like the things you want to accomplish always end up on the back burner? If the answer to that question is “yes,” you’re not alone. Only about 33% of people consistently work toward their goals. In some cases, their goals may seem too lofty to accomplish, or else they aren’t sure how to make a plan for them.

            If you don’t come up with concrete steps to take toward your goals, they’ll remain dreams. There’s nothing wrong with being a dreamer, but being able to turn your dreams into goals you can realize will help you lead a happier and more fulfilling life.

            Luckily, you can realize almost any dream when you harness the right goal-setting methods.

            In this article, I’ll show you how to achieve goals and get closer you success.

            1. Break your dreams down into specific and measurable steps

            We couldn’t talk about goal-setting without mentioning SMART goals.

            SMART goals are specific, measurable, assignable, realistic, and time-related.

            Specific and measurable steps are so important because if we don’t know what our target it, how can we ever hit it?

            Take all those beautiful dreams you have for yourself and make them into things you can actually do. If you want to be an entrepreneur, for example, a step toward realizing your dream might be researching what you’ll need to start your business.

            Find out more tips about utilizing SMART goals here:

            How to Use SMART Goal to Become Highly Successful in Life

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            2. Have at least one clearly defined goal for every interest and role in your life

            It’s so easy to become complacent or stagnate. We often think that our careers are the only places where we need to set goals, but we aren’t only what we do.

            To make the most of your life, take the approach that you’re always learning and growing in everything you do. Anything worth doing is worth doing well after all.

            Set goals whether you’re sponsoring an activity for your child, taking up guitar lessons or trying to prove your worth at work.

            You’ll notice that this approach forces you to constantly develop new skills. It can also be fulfilling to put more focus and value into all areas of your life— not just the ones related to our careers.

            3. Align your goals with your life’s mission, purpose and passion

            Take the opportunity to do some soul-searching. What is it that you want to do with this precious life of yours?

            Anything that conflicts with your life’s purpose is bound to cause discontent. Staying in a bad relationship, doing a job that goes against your values, or maintaining the status quo just because it’s comfortable are not options for you.

            Thinking about your goals in this way can help you eliminate things in your life that don’t serve you. This frees up mental space that you can use to do the things you care about the most.

            Many of us struggle to find the time to work on our goals, but this strategy enables you to make more time.

            4. Create goals that ignite your spirit and inspire you to take action

            If you can’t be fired up about your goals from the start, they might not be good goals for you.

            The road to success is often tough. You’re going to have times when you might feel tired or discouraged.

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            You need to feel inspired enough that you’ll be able to overcome obstacles as you encounter them.

            If what you’re doing motivates you to be the greatest version of yourself, you’ll be much more resilient.

            5. Write down all your goals in specific, measurable detail

            This is your road map for what success will look like. The more you define what you want the finished product to be, the greater the chance that you’ll reach that vision.

            When you write down your goals, you’re creating a document that you can revisit to make sure you’re on track.

            When you’re in the middle of trying to achieve a big goal, it can be hard to see what’s working for you. The things you write in this step will help you stay on-message as you take your goals out of your mind and into the real world.

            Don’t just write down your goals and stash them away in a folder somewhere. Take the extra step to put them somewhere where you’ll see them.[1]

            If you have too many goals to post on your desk, write a summary or choose one or two steps to work on for the day. Just seeing them will keep them in the front of your mind.

            6. Commit to hitting each of your targets without exception

            You wouldn’t have created the target if you didn’t think it was necessary. Hold yourself accountable for taking the steps to succeed.

            You can always adapt your strategy or break your targets into smaller steps if you find that they aren’t attainable as you originally wrote them.

            Hitting even the smallest target is cause for a celebration. It’s a step in the positive direction. Your success will make you crave more success.

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            We often make excuses when we get tired or overwhelmed. Take away the option to make excuses. You will only be satisfied with the best effort from yourself.

            7. Share your goals with others to motivate each other

            There’s something so powerful about people sharing their goals and dreams with one another. Doing so gives voice to some part of us that could remain hidden (and therefore never be accomplished).

            When other people know about your goals, they can cheer you on and hold you accountable. When people share their vision with you, you can do the same for them.

            This strategy is particularly beneficial when you’re trying to develop healthy habits. Post about your workout on social media, or do a healthy eating challenge with your best friend. You’ll be less likely to slack when temptation arises, and you’ll probably encourage someone else to reach for their goals too.

            8. Set a series of daily, weekly and long-term goals, complete with starting times and deadlines

            Many goals never reach realization simply because the goal-setter doesn’t check their progress. People tend to forget what they set out to do, or their goal gets crowded out by other obligations.

            Forcing yourself to revisit your goals at regular intervals breaks them into smaller steps and it reminds you to think about them.

            Giving yourself regular deadlines for smaller tasks related to your goals also helps you reflect on your strategy. You’ll figure out what works for you, whether your timeline is realistic, and whether or not you need additional help to stay on track.

            In addition, celebrating small wins helps you stay motivated. Here’s how:

            How To Celebrate Small Wins To Achieve Big Goals

            9. Take 10 minutes every day to imagine how great it will feel to achieve your goals

            Visualization is such a powerful tool. Some of the most successful athletes, celebrities and business people take time each day to think about how success looks and feels for them.[2] Imagining that feeling of satisfaction can be a great motivator.

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            When you do meet your goals, take some time to be grateful. Thank yourself for showing up and doing the work. Be grateful when the stars align properly to help you advance to the next step.

            It’s not just getting to the destination of your goals that matters. How you take the journey is important too.

            10. Take an action step toward reaching your goals every day

            Your goals can easily get buried in the hustle and the bustle. Even the smallest step in the right direction is still moving you forward.

            Keep chipping away at the work every day and before long, you’ll start to see those dreams come to life.

            Maybe you didn’t start your business today but you designed the logo that’s going to go on your website and business cards. Doing that task well is going to help you so much in the long run.

            Concrete actions day by day draw your dreams out of obscurity and into the realm of possibility.

            The Bottom Line

            Dreams can inspire and overwhelm us. By turning our dreams into goals that we can work toward, we increase our chances of success. Things that once seemed impossible are suddenly within reach.

            It’s time to start turning your dreams into goals and your goals into realities. Change begins today.

            More Resources About Setting & Achieving Goals

            Featured photo credit: Andrew Neel via unsplash.com

            Reference

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