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How to Build a Consistent Brand

How to Build a Consistent Brand

You may have heard that branding is the key to long-term business success.[1] This is true; however, it is also extremely important that a brand is always consistent. Consistent branding generates trust and increases consumer loyalty. It also ensures that your brand and value propositions are always recognizable. Businesses are just like people, consistency creates confidence.

Since consistent branding is so important, companies should spend significant time planning and shaping their brand. Your brand is how you want people to see and perceive your company. Do you want them to think you are innovative, dynamic, solid, dependable, or classy? These are all qualities that you will try to consistently represent with your brand.

So how do you achieve this? These are the steps that should be taken to build a consistent brand.

Pinpoint Your Customers

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    The first step is to find out who you want to communicate to. For example, if your business is a weight loss pill for middle-aged women, you are not targeting male college students. This is important to know because the message that you will want to send to middle-aged women will be a lot different than the message you might want to send to college-aged men. So you must do some market research to identify who your demographic really is. It is extremely hard to operate a business that targets everyone.[2] When you know who you are talking to, you will be better positioned to create a consistent tone, message, look, and voice that appeals to your audience. When this is consistent, people will always know what to expect and you will be easily recognizable and highly memorable.

    Be Clear On The Mission Of Your Brand

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      After pinpointing your customers, you want to make sure that you are clear on the mission of your brand. This requires you to look inward at your organization and identify what it is that you really want to do. This will increase the appeal that you have with your potential customers. It will also shape how you want people to view your brand.

      What perception should people have of you based on your mission? For example, if your mission is to help middle-aged women lose weight, you don’t want to create a brand that makes people perceive you as uncaring. You want to create a brand that communicates your mission to the world. You might communicate that dealing with a changing body as you get older can be difficult, but your company is here to help. If you can consistently reinforce this message you will attract more customers and start to live the mission of your brand every day.

      Create Your Visuals

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        The way that your brand is presented to the world is extremely important. People connect to visuals faster than words. This means that no detail can be overlooked. People will associate these visuals with your brand and make determinations about what they think about your business before they even experience your products or services.

        There are a few things that you want to take into consideration including:

        • Your Logo: This seems easy, but can actually be extremely difficult. Once a logo is established, it is very difficult and unwise to change it. Due to this, you really need to get it right from the start. There are many approaches you can take, including abstract designs, words, shapes, graphics, and much more. Remember that your logo will represent your brand on all collateral that the public sees in a consistent manner. Make sure it is something that you are completely happy with.
        • Company Colors: The color of your company sends a powerful message to your customers. Every color communicates something different. So make sure that you are using the colors that send the message about what you want your brand to project. Then use these colors consistently on all of your materials, including advertisements, flyers, mail, stationary, and your website.
        • Links: In the age of the internet and social media, the links that you will be sharing with the world cannot be overlooked. Many companies use shortened links in order to more easily share links over multiple platforms. This is a good strategy, but it looks bad visually and not very good for branding. Fortunately, companies now have the ability to create their own branded links. These links provide a better visual and help to consistently brand your company even when you are just posting and sharing on social media. This infographic by Clkim tells more about why & how branded short links work.[3]

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          Identify Your Tone

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            The tone of your brand is important. However, it must be specific and consistent. Do you want to be funny, ironic, conversational, polished, professional, casual, visionary, or cutting edge? There are an unlimited number of tones you can choose from but the most important things to consider are to make sure that your tone aligns with your audience and is consistent in all of your communications. Try to make your tone different, unique, and memorable. For example, many years ago there was an internet marketing expert known as the Rich Jerk. He sold internet marketing courses and he had a very specific tone, he was a jerk. He was always bragging about how rich he was and claiming that everyone else was probably too stupid or lazy to be as rich as he was. It was highly memorable and turned out to be a great tone for getting people to buy what he was selling. You might not want to go that far with your tone, but it is a great example of what is possible when you project a consistent voice through your writing and communication.

            Conclusion

            If you follow the steps outlined above, you will be well on your way to creating an appropriate, memorable, and consistent brand. The benefits of this can be astounding. Consistent branding is one of the main keys to a successful business, right behind having a quality and in demand product or service. Just remember, you do not need to recreate the wheel. Follow the steps in this article and start building the brand and reputation that your business deserves.

            Featured photo credit: pressfoto via freepik.com

            Reference

            [1] http://www.inc.com/samuel-edwards/why-business-personalization-is-the-key-to-long-term-success.html
            [2] https://www.entrepreneur.com/article/240163
            [3] http://blog.clkim.com/2016/12/next-evolution-shortened-links-branded-links/

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            Vikas Agrawal

            Vikas is the co-founder of Infobrandz, an Infographic design agency that offers creative visual content solutions to medium to large companies.

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            Last Updated on March 31, 2020

            How to Use Visual Learning to Work More Effectively

            How to Use Visual Learning to Work More Effectively

            Knowledge is essential to become successful in life, your career and your business. Without learning new concepts and becoming proficient in our craft, we cannot excel in our chosen careers or archive knowledge to pass down to the next generation.

            But content comes in various forms, and because how we learn influences how much we know, we need to talk about learning styles. This article will focus on how to utilize visual learning to boost your career or business.

            The Importance of Knowing Your Learning Style

            Knowing your learning style enables you to process new information to the best of your ability. Not only does it reduce your learning curve, you’re able to communicate these same concepts to others effectively.

            But it all starts when you’re able to first identify the best way you learn.

            As a college student, I soon figured out that taking online courses without visual aids or having an instructor in front of me led to poor retention of concepts.

            Sure, I got good grades and performed excellently in my online exams. However. I discovered that I couldn’t maintain this performance level because I forgot 80 percent of the course content by the end of the semester.

            There are several types of learning styles known to mankind. To give an idea of how visual learning stacks up against other learning styles, here’s a brief mention of some of the different types of learning styles we have.

            The four most popular types of learning styles are:

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            • Visual learning style (what this article talks about).
            • Aural or auditory learning style (learning by listening to information presented).
            • Verbal or linguistic learning style (learning that involves speech and writing).
            • Tactile learning style (learning by touching and doing)

            But for the purposes of this article, we will be focusing on using visual learning to boost your career or business.

            How to Know If You’re a Visual Learner?

            When it comes to boosting your career, business (or education), a visual learner is one who would most definitely choose shapes, images, symbols, or reading over auditory messages.

            I’m talking about preferring to read an actual map when navigating to a new place over listening to verbal directions. I’m talking about discovering that you actually have trouble remembering what your manager said at the meeting because there were no graphs or illustrations to support the points raised.

            Most people who struggle with learning probably aren’t leveraging their best learning styles. The earlier you identify how your learning style can boost your success, the less struggle you will encounter with processing new information throughout your career.

            However, visual learning in particular CAN 10x your career or business whether it is your preferred learning style or not. And here’s why:

            Several studies have arrived at the conclusion that the brain retains more information with the help of visual aids. In other words, images are directly processed by our long-term memory which helps us store information for longer periods of time.[1]

            While some lessons can be performed orally, several concepts can only make sense if you have an image with an explanation of sequences (i.e learning about the human DNA).

            Visual learning does use a different part of the brain and visual cues are processed by the part of the brain known as the occipital lobe.

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            By engaging more parts of the brain during learning, you’re able to have a fuller understanding of concepts and facilitate better interaction with your immediate environment.

            How to Use Visual Learning for Success

            Here’re 4 ways to use visual learning to boost your career or business:

            1. Bring back the to-do list. Then add shapes and colors to boost productivity.

            We live in an age where computers have taken over virtually every aspect of productivity and most human functions. But written lists are making a comeback, and with an endless number of important tasks to complete, having a to-do list of tasks in order of importance can improve your productivity.

            While coming up with a list is initially challenging, adding colors and shapes to written lists that you personally write and manage gives you an extra layer of assurance and boosts aids recall so that you actually get stuff done.

            I have tried this technique in my work as a registered nurse and discovered that adding shapes and colors to to-do lists helps me delegate tasks, recognize where more work is needed, and makes it easy to cross off completed tasks at the end of the day.

            2. Add graphs, charts and symbols to your reports.

            Yes, it seems like more work cut out for you. However, graphs enable you monitor the heartbeat of your business.

            Graphs and charts help you trend your finances, budget, and pretty much any data overtime. With the help of free and premium software available on the market, it has become easier to take plain data and in a matter of seconds, have relevant information displayed in different shapes and images.

            As an entrepreneur, you can make predictions and allocate funds wisely when you’re able to see whether your efforts are rewarded. You can use colors and charts to delegate actions to members of your team and track performance at the same time.

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            And when broken down into monthly, quarterly, bi-annual or annual goals, graphs and charts communicate what ordinary text cannot.

            3. Effectively brainstorm with mind-mapping.

            Mind-mapping is not new but I don’t think it’s been talked about as often as we do to-do lists.

            With mind mapping, you’re organizing information accurately and drawing relationships between concepts and pieces from a whole.

            Think of a mind map as a tree with several branches. For example, the tree can symbolize healthcare while each branch stands for nursing, medicine, laboratory science, and so on. When you look at nursing, you can further branch out into types of nursing; pediatric, women’s health, critical care, and so on.

            It’s an interesting relationship; the more ideas you’re able to come up with for your chosen subject, the deeper you get and the stronger the association.

            Mind maps really show you relationships between subjects and topics, and simplifies processes that might seem complicated at first glance. In a way, it is like a graphical representation of facts presented in a simple, visual format.

            Mind mapping isn’t only limited to career professionals; business owners can benefit from mind mapping by organizing their online learning activities and breaking down complex tasks into simple actions so that you can accurately measure productivity.

            4. Add video streaming to meetings.

            What if you could double the productivity of your team members by video streaming your meetings or adding flash animation to your presentation at the same time?

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            When you offer video as an alternative method of processing information to colleagues, there is a greater chance of retaining information because we recreate these stories into images in our minds.

            For organizations that hold virtual meetings, it can also be an effective way to enhance performance during if people can see their colleagues in addition to flash animation or whatever form of video is provided during the meeting.

            Is Visual Learning Better Than Other Learning Styles?

            No, that is not the point. The goal here is to supplement your existing dominant learning style with visual learning so that you can experience a significant boost in how you process and use everyday information.

            You might discover that understanding scientific concepts are much easier after incorporating visual learning or that you’re able to understand your organization’s value when projected on a visual screen with charts and graphs.

            The overall goal is to always be learning and to continue to leverage visual learning style in your career and business.

            More About Learning Styles

            Featured photo credit: Unsplash via unsplash.com

            Reference

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