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5 Tips To Increase Online Sales For Your Business

5 Tips To Increase Online Sales For Your Business

As an online seller, it has never been easy to compete against the likes of Amazon for business. Nearly 44 percent of consumers go directly to Amazon while shopping online. In comparison, only 34 percent of people hit search engines first while just over a fifth of consumers go to retailer websites. In short, a plain vanilla e-commerce store is no longer enough to attract customers. You must go the extra mile to make your business more attractive to the customer. Here are five tips to get more online sales for your retail business.

1. Offer Incentives For Loyal Customers

There are a host of reasons why customers do not come back for a repeat purchase. Businesses may sometimes fail to provide a desirable experience which pushes their customers away to a competitor. Other times, the brand may not be memorable enough for a customer to come back later. Providing incentives for loyalty is a great way to increase your sales through repeat purchases. There are a number of third party loyalty programs that you can make use of to start rewarding customers for their loyalty. Tools like Sweet Tooth, LoyaltyLion and Swell Rewards are available as apps on most of the large e-commerce platforms like Shopify, BigCommerce and Magento.

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2. Integrate Your Store With Social Media Selling

Online selling has become increasingly social and customers prefer to engage with businesses over social platforms like Facebook for their sales and support queries. By providing live chat options for your customers over Facebook, it is possible to provide an extremely personalized shopping experience. Integrating Facebook allows your customers to ask questions and buy from you right from within their Facebook window.

Also, if you do not have a social media presence yet, it is a good idea to use Facebook advertising to create a presence. This guide from Shopify should be a good starting point in this regard.

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3. Cash On Delivery (COD)

Trustworthiness is a big part of any online transaction. This is also perhaps a key reason why customers prefer popular brands like Amazon over lesser known niche retailers. One way to tackle this challenge and build credibility is by offering to collect cash on delivery. Popularly known as COD, Cash on Delivery (or Collect on Delivery) is a method of payment where customers pay money upon receiving the product. A number of popular shipping companies, including Fedex, UPS and DHL offer COD to their business customers. You can make use of this feature to overcome the challenge your business may face with building a trustworthy brand.

4. Price Competitively

Over 61 percent of customers abandon an e-commerce store because of high costs.  One way to resolve this is through dynamic pricing. Look into price optimization software. Price optimization software periodically compares the prices of your products against your competitors’ and updates your prices to ensure your product is always priced competitively. This frees up more time for you that would otherwise be spent researching and calculating competitive pricing.

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5. Become An Amazon Seller

As an online seller, your focus needs to be on revenue. If Amazon is a major player in your industry, then your business should be on Amazon. That way, you can expand visibility and get more customers to buy your products. However, you must remember that Amazon charges businesses a selling fee and this can further erode your operating margins. One way to tackle this is by promoting your e-commerce store to your Amazon customers and providing them incentives for buying directly from you.

Follow these tips and your e-commerce business will stand out as more credible, user-friendly and competitive to potential customers.

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Featured photo credit: Pixabay via pixabay.com

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Anand Srinivasan

Marketing Consultant

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Last Updated on August 20, 2019

How to Find New Growth Opportunities at Work

How to Find New Growth Opportunities at Work

Career advancement is an enticement that today’s companies use to lure job candidates. But to truly uncover growth opportunities within a company, it’s up to you to take the initiative to move up.

You can’t rely on recruiter promises that your company will largely hire from within. Even assurances you heard from your direct supervisor during the interviewing process may not pan out. But if you begin a job knowing that you’re ultimately responsible for getting yourself noticed, you will be starting one step ahead.

Accomplished entrepreneur and LinkedIn Co-Founder Reid Hoffman said,

“If you’re not moving forward, you’re moving backward.”

It’s important to recognize that taking charge of your own career advancement, and then mapping out the steps you need to succeed, is key to moving forward on your trajectory.

Make a Point of Positioning Yourself as a Rising Star

As an employee looking for growth opportunities within your current company, you have many avenues to position yourself as a rising star.

As an insider, you’re able to glean insights on company strategies and apply your expertise where it’s most needed. Scout out any skills gaps, then make a point to acquire and apply them. And, when you have creative ideas to offer, make it your mission to gain the ear of those in the organization who can put your ideas to the test.

Valiant shows of commitment and enterprise make managers perk up and take notice, keeping you ahead of both internal and external competitors.

Employ these other useful tips to let your rising star qualities shine:

1. Promote Your Successes to Your Higher-Ups

When your boss casually asks how you’re doing, use this valuable moment to position yourself as indispensable: “I’m floating on clouds because three clients have already commented on how well they like my redesign of the company website.”

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Tell your supervisors about any and all successes. Securing a new contract or signing a new customer should be a cause for celebration. Be sure to let your bosses know.

2. Cultivate Excellent Listening Skills

Listen well, and ask great questions. Realize that people love to talk about themselves.

But if you’re a superb listener, others will confide in you, and you’ll learn from what they share. You may even find out something valuable about your own prospects in the company.

If others view you as even-minded and thoughtful, they’ll respect your ideas and, in turn, listen to what you have to say.

Check out these important listening skills: 13 Powerful Listening Skills to Improve Your Life at Work and at Home

3. Go to All Office Networking Events

Never skip the office Christmas party, your coworker’s retirement party, or any office birthday parties, wedding showers, or congratulatory parties for colleagues.

If others see you as a team player, it will help you rise in your company. These on-site parties will also help you mingle with co-workers whom you might not ordinarily have the chance to see. For special points, help organize one or two of these get-togethers.

Take the Extra Step to Show Your Value to the Company

Managers and HR staff know that it can be less risky – and a lot less costly — to promote from within. As internal staff, you likely have a good grasp of the authority structure and talent pool in the company, and know how to best navigate these networks in achieving both the company’s goals and your own.

The late Nobel-Prize winning economist, Gary Becker, coined the term “firm-specific,” which describes the unique skills required to excel in an individual organization. You, as a current employee, have likely tapped into these specific skills, while external hires may take a year or more to master their nuances.

Know that your experience within the company already provides value, then find ways to add even more value, using these tips:

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4. Show Initiative

Commit yourself to whatever task you’re given, and make a point of going above and beyond.

Position yourself so that you’re ready to take on any growth opportunities that present themselves. If you believe you have skills that have gone untapped, find a manager who will give you a chance to prove your worth.

Accept any stretch assignment that showcases your readiness for advancement. Stay late, and arrive early. Half of getting the best assignments is sticking around long enough to receive them.

5. Set Yourself Apart by Staying up on Everything There Is to Know About Your Company and Its Competitors

Subscribe to and read the online trade journals. Become an active member in your industry’s network of professionals. Go to industry conferences, and learn your competitors’ strategies.

Be the on-the-ground eyes and ears for your organization to stay on top of industry trends.

6. Go to Every Company Meeting Prepared and Ready to Learn

A lot of workers feel meetings are an utter waste of time. They’re not, though, because they provide face-time with higher-ups and those in a position to give you the growth opportunities you need.

Go with the intention of absorbing information and using it to your advantage — including the goals and work styles of your superiors. Respect the agenda, listen more than you speak, and never beleaguer a point.

Accelerate Your Career Growth Opportunities

A recent study found that the five predictors of employees with executive potential were: the right motivation, curiosity, insight, engagement, and determination. These qualities help you stand out, but it’s also important to establish a track record of success and to not appear to be over-reaching in your drive to move up in your company.

Try to see yourself from your boss’s position and evaluate your promote-ability.

Do you display a passion and commitment toward meeting the collective goals of the company? Do you have a motivating influence with team members and show insight and excellence in all your work?

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These qualities will place you front and center when growth opportunities arise.

Use these strategic tips to escalate your opportunities for growth:

7. Find a Mentor

With mentorship programs fast disappearing, this isn’t always easy. But you need to look for someone in the company who has been promoted several times and who also cares about your progress.

Maybe it’s the person who recommended you for the job. Or maybe it’s your direct supervisor. It could even be someone across the hall or in a completely different department.

Talk to her or him about growth opportunities within your company. Maybe she or he can recommend you for a promotion.

Not sure how to find the right mentor? Here’s How to Find a Mentor That Will Help You Succeed.

8. Map out Your Own Growth Opportunity Chart

After you’ve worked at the company for a few months, work out a realistic growth chart for your own development. This should be a reasonable, practical chart — not a pie-in-the-sky wish list of demands.

What’s reasonable? Do you think being promoted within two years is reasonable? What about raises? Try to inform your own growth chart with what you’ve heard about other workers’ raises and promotions.

Once you’ve rigorously charted a realistic path for your personal development within the company, try to talk to your mentor about it.

Keep refining your chart until it seems to work with your skills and proven talents. Then, arrange a time to discuss it with your boss.

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You may want to time the discussion around the time of your performance review. Then your boss can weigh in with what he feels is reasonable, too.

9. Set Your Professional Bar High

Research shows that more than two-thirds of workers are just putting in their time. But through your active engagement in the organization and commitment to giving your best, you can provide the contrast against others giving lackluster performances.

Cultivate the hard skills that keep you on the cutting edge of your profession, while also refining your soft skills. These are the attributes that make you better at embracing diverse perspectives, engendering trust, and harnessing the power of synergy.

Even if you have an unquestionably left-brain career — a financial analyst or biotechnical engineer, for example — you’re always better off when you can form kind, courteous, quality relationships with colleagues.

Let integrity be the cornerstone of all your interactions with clients and co-workers.

The Bottom Line

Growth opportunities are available for those willing to purposely and adeptly manage their own professional growth. As the old adage says,

“Half of life is showing up.”

The other half is sticking around so that when your boss is looking for someone to take on a more significant role, you are among the first who come to mind.

Remember, your career is your business!

More About Continuous Growth

Featured photo credit: Zach Lucero via unsplash.com

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