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Increase Video Conversions with These Marketing Tips

Increase Video Conversions with These Marketing Tips

Video marketing has changed the way we interact with content because this format is more practical. For example, instead of reading text tutorials, you can follow through on a video lesson easily helping you accomplish your main task at hand.

Not to mention, sites like Vimeo.com and YouTube.com have made it easy for us to post cool tutorials which not only build our audience, but help promote our brand and credibility. Over the years, I’ve had the pleasure of working with some top marketing companies who are trying to utilize video formats to increase engagement on their website. They do this in two ways.

First, they’ll put together an information video to post on their website, and will shoot an email with attachment to existing customers.

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Secondly, they’ll post the video on YouTube.com making sure it’s been optimized correctly to increase brand awareness. You simply create an account on YouTube.com, upload your video, and then make sure you have the right keywords related to your video. You’ll be surprised how effective this strategy is in getting your brand across to millions of people around the world. If this is something you’re planning to do, then it’s important you utilize the following video marketing strategies which I’ll outline below.

Research Topics

It’s important you focus on creating a video which answers common problems within your niche. I’ve noticed this type of content attracts the most engagement because it solves a major problem people are having within your niche. Compile a list of questions by visiting forums to look for a trend in the type of questions being asked. You can also email your subscribers asking them to fill out a survey attached where you ask what topic you should write about next.

Also, contact other top bloggers in your niche who have experience asking them for insight on what’s trending since they’ve been around longer. I’m sure they’ll be able to provide you with a cool list of trending topics you should be focusing on going forward.

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Focus on Audience

Just like your content, it’s important you create your videos for your audience not yourself. By now you should have a clear indication of what type of content your audience loves and where they are around the world so you don’t run into a language barrier. If language is an issue, then you can hire an editor to convert the video into a language your audience will understand.

Now that you know your audience, it’s important you create a video which appeals to them because this will increase social shares, engagement and links to the video. Ask yourself these common questions before creating a video:

  • Who is my audience?
  • What type of value are they looking for?
  • What is the purpose of this video?
  • How long should it be to get my point across?
  • On which video platforms should I upload my video?
  • What format should the video be in to get the best quality? (we’ll explore this later)

Make The Video Educational

When creating videos, you’ll have a lot of options like presentations, product introductions, and short clips, however I found the highest converting are those which are educational. The purpose of these types of videos is to educate the audience through case studies, live experiments, how-to, etc.

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The substance and/or value gained from such videos is priceless which is why they have such a high attraction rate. It’s been said that educational videos tend to have 55% more engagement in the form of links, social shares, comments, and sales then any other type of video.

The next time you create a video, find ways to make it educational by incorporating a case study or experiment to help illustrate your main objective or point.

The Right Video Format

At one point, I was uploading videos in the lowest format because I didn’t know what type of negative effective it would have on my engagement. That year I must have lost 10% of my overall readership which is a lot when the potential audience is the world.

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Video format is just like “font color” or “font spacing” because when content is hard to read then your audience will just leave because there is NO shortage of other valuable content online. Using the same principal, it’s important you upload the highest quality video because this will make it easier for people to watch and pull out value. Video’s can be uploaded in FLV, MOV, QT, AVI, HD.

For Youtube.com make sure the content can play in high-definition 720p-1080p since this is probably what your competition is uploading video’s in. For more information on converting to YouTube, please check out this blog section which illustrates how to convert to and from YouTube.com.

Call-To-Action

YouTube, several years back, integrated the ability for people to add a direct link within the video and description. It’s important you take advantage of this integration and link back to your main page, content, or product. Make sure it’s in the call-to-action format because this is where most of the conversion will occur. Use phrases like – “click here”, “free trial”, “learn more”, “limited time only”. There is also a way to format the call-to-action text so it stands out increasing the likelihood of a conversion taking place.

Final Thoughts

Above I have gone through some of the fundamentals of high converting videos. Make sure you start to apply each one the next time you are creating a video for your content, service or product. Just make sure you have an analytical tool in place to check for conversions so you know what’s working and what’s not. Your main objective is to engage your audience so you build your brand, credibility and increase your bottom line (profits).

Featured photo credit: Laura Lee Moreau via unsplash.com

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Rizvan Ullah

Online Blogger

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Last Updated on December 10, 2019

7 Strategies to Keep Employee Motivation High

7 Strategies to Keep Employee Motivation High

Highly motivated employees are essential to the success of any business. Most people spend a third of their lives at work.[1] That’s a significant amount of time away from home, apart from the people who make us happy and the things we love to do. So keeping employee motivation high is essential for creating an office environment that gets the best out of our people.

But do you know what motivates your people?

It’s simple:

  • Is their work stimulating?
  • Does it challenge them?
  • Is there room to grow, a promotion perhaps?
  • Do you encourage creativity?
  • Can they speak openly and honestly with you?
  • Do you praise them?
  • Do you trust your staff to take ownership of their work?
  • Do they feel safe in their work environment?
  • And more importantly, do you pay them properly?

Every one of these factors contributes to the general happiness of your employees. It’s what motivates them to come into the office each day and work hard, hit goals, and get results.

In contrast, an unmotivated employee is typically unhappy. They take more sick days, they’re not invested in seeing your business succeed, and they’re always on the lookout for something better.

Stats show that 81 percent of employees would consider leaving their jobs today if the right opportunity presented itself.[2] So it’s up to you to set aside time and energy to create a work environment that benefits every one of your employees.

These seven strategies will help you motivate your people to consistently deliver quality work and, more importantly, to stick around for the long term.

1. Be Someone They Can Rely On

You rely on your people to turn up to work each day, to come to you when they have a problem they can’t solve, to be honest, and to always engage professionally with customers.

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But this is not a one-way street. You, too, need to be someone your team can rely on. They trust you to have their backs when a client is unreasonable, to know that the decisions they make are in your best interest, and to make good on your promises.

If you say you’ll attend an important meeting, be there. If your company makes a profit and you’ve said you’ll pay a bonus, pay it. The goodwill of your people is something you never want to test, let alone lose.

Be reliable; it’s astounding how much this motivates your people.

2. Create an Awesome Company Culture

There’s no denying that company culture trickles down from the top. Your leadership and attitude massively influences the attitudes, work ethic, and happiness of your staff. If you’re always stressed-out, overly demanding, and unreasonable, it’ll create tension in your office which will adversely affect your employees’ motivation levels.

In fact, the HAYS “US What People Want Survey” found that 47 percent of staff who are actively looking for a new job, pinpoint company culture as the driving force behind their reason to leave.

So if you have high staff turnover, you need to determine whether your company culture might be the motivating factor behind your churn rate.

Here are four ways to build a culture that keeps your employees highly motivated.

  • Be conscious of the image you present. Your body language and attitude can positively or negatively impact your employees. So come to work energized. Be optimistic, friendly, and engaging—this enthusiasm will spill over to your people and motivate them to be more productive and efficient.
  • Appreciate your people and be reasonable. Celebrate your team’s achievements. If they’re doing a good job, tell them. Encourage them to challenge themselves and try new things. And reward when deserved. If they’re struggling, help them. Work together to find solutions and be a sounding board for their ideas.
  • Be flexible. Give your people opportunities to work remotely—this is highly motivating to staff, particularly millennials. They don’t want to be battling traffic each day on their way to work. They don’t want to miss their kids’ baseball games or ballet rehearsals. Stats show that companies that offer flextime and the ability to work from home or a coffee shop have happier and more productive employees.
  • Create employee-friendly work environments. These are spaces that inspire and ignite the imagination. Have you ever been to Google’s offices? No headquarter is the same. From indoor slides and food trucks, to hammocks, and funky work pods on the wall, gaming rooms, and tranquil interior gardens, there’s something for everyone. It’s a space where people want to be, catering to their need for creativity, quiet, or team building; you name it.

So take a look at your company culture and ask yourself, Is my business an attractive workplace for talented professionals? Does it inspire commitment and motivate my people? What could I do to improve my company culture?

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3. Touch Base with Your Team Weekly

Make time for your people, whether you run a remote business or work in an office, set aside time each week to talk to your people one-on-one. It’s non-negotiable.

When there’s an open line of communication between staff members, work gets done. Don’t believe me? A study by Gallup found that 26 percent of employees said feedback from their leaders helps them to do a better job.[3]

Your people want to feel trusted. They want to take ownership of their work, but they also need to know that when they have a question, they can reach out and get answers. If you’re unwilling to make yourself available, your team will quickly become unmotivated, work will stagnate, and your business will stop growing.

So block off time on your calendar each week to touch base with your people, even if only to let them know that what they’re working on matters.

4. Give Them the Tools They Need to Do Their Jobs Well

Imagine trying to run your business without electricity. How would you contact your clients? What would happen when your phone or computer battery died?

Technology is super critical to the success of your businesses. It allows you to work more efficiently, to be more productive, and to handle matters on-the-go. That’s why you need to give your people tools that will make their jobs easier.

Make sure their equipment is in good working condition. There’s nothing more frustrating than a laptop that takes ages to boot up. It’s got to go. Replace outdated software with new software. Don’t make your designer work in Coreldraw; give them access to the most up-to-date version of Adobe Creative Suite. Take it a step further and buy them a subscription to Shutterstock or Getty Images.

Make working for you a pleasure, not a pain; and watch your employees’ motivation levels rise.

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5. Provide Opportunities to Learn and Upskill

Would you believe me if I told you that 33 percent of people cite boredom and a need for new challenges as the top reason for leaving their job?[4] If you want to retain your talent, you need to upskill.

Thanks to technology, we live in a rapidly evolving world that demands we change with it. A copywriter is no longer just a writer; they now need to be experts in SEO, Google Adwords, CRMs, and so much more.

A pastry chef needs to be a food stylist, photographer, and social media manager. An entrepreneur needs to be a marketer—or at least take ownership of the marketing message for their business—if they hope to scale.

Technology makes all of this possible. No matter your location, your people can continuously expand their knowledge and gain new skill sets—something that’s highly motivating to employees. They want to know that there are opportunities to grow and develop themselves.

If you won’t invest in your people, then your business becomes just another job to tide them over until they find where they truly belong. So be the company that sees value in developing its people.

6. Monitor Their Workload

Overworked employees tend to be unproductive and unhappy. Your people cannot be at full capacity every day, month to month. Something’s got to give. They’ll become deflated and their work will eventually suffer, which will negatively impact your business.

What I like to do is implement a traffic light system. It helps me to keep a finger on the pulse of my business. So there’s red, yellow, and green:

  • Red means they’re fully loaded.
  • Yellow means they’re busy, but they can potentially take on more.
  • Green means they haven’t got enough to do.

I use this traffic light system because I don’t want my team members to be stressed out of their brains all the time. If they are, they won’t make good decisions and they won’t do good work.

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If my people are regularly overloaded, I have things to think about. Perhaps I need to hire a new person to help ease the load or take a closer look at what projects are good to go, and which can take a back seat.

And this is why #3 is essential. If I’m regularly engaging with my people, I’ll know that while they’re coping with their workload, it is impacting their performance and health, and I’ll take action.

7. Don’t Mess Around with Your Employees’ Pay

Never mess around with your people’s salary. As a business owner or high-level manager, it’s easy to forget that most people live from paycheck to paycheck. Delayed compensation can mean a missed bill payment, which could result in costly penalties they can’t afford or hits to their credit score.

So it’s your job to ensure that you pay your people on time.

The Bottom Line

A motivated team is an asset to any business. These people never give up. They get excited about coming to work each day and can’t wait to test a new theory or tackle a particularly tricky challenge. They’re proud of the work they do. And more importantly, they have no reason to leave.

Wouldn’t you rather be part of their success story than the business that drove them away?

More to Motivate Your Team

Featured photo credit: Emma Dau via unsplash.com

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