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Increase Video Conversions with These Marketing Tips

Increase Video Conversions with These Marketing Tips

Video marketing has changed the way we interact with content because this format is more practical. For example, instead of reading text tutorials, you can follow through on a video lesson easily helping you accomplish your main task at hand.

Not to mention, sites like Vimeo.com and YouTube.com have made it easy for us to post cool tutorials which not only build our audience, but help promote our brand and credibility. Over the years, I’ve had the pleasure of working with some top marketing companies who are trying to utilize video formats to increase engagement on their website. They do this in two ways.

First, they’ll put together an information video to post on their website, and will shoot an email with attachment to existing customers.

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Secondly, they’ll post the video on YouTube.com making sure it’s been optimized correctly to increase brand awareness. You simply create an account on YouTube.com, upload your video, and then make sure you have the right keywords related to your video. You’ll be surprised how effective this strategy is in getting your brand across to millions of people around the world. If this is something you’re planning to do, then it’s important you utilize the following video marketing strategies which I’ll outline below.

Research Topics

It’s important you focus on creating a video which answers common problems within your niche. I’ve noticed this type of content attracts the most engagement because it solves a major problem people are having within your niche. Compile a list of questions by visiting forums to look for a trend in the type of questions being asked. You can also email your subscribers asking them to fill out a survey attached where you ask what topic you should write about next.

Also, contact other top bloggers in your niche who have experience asking them for insight on what’s trending since they’ve been around longer. I’m sure they’ll be able to provide you with a cool list of trending topics you should be focusing on going forward.

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Focus on Audience

Just like your content, it’s important you create your videos for your audience not yourself. By now you should have a clear indication of what type of content your audience loves and where they are around the world so you don’t run into a language barrier. If language is an issue, then you can hire an editor to convert the video into a language your audience will understand.

Now that you know your audience, it’s important you create a video which appeals to them because this will increase social shares, engagement and links to the video. Ask yourself these common questions before creating a video:

  • Who is my audience?
  • What type of value are they looking for?
  • What is the purpose of this video?
  • How long should it be to get my point across?
  • On which video platforms should I upload my video?
  • What format should the video be in to get the best quality? (we’ll explore this later)

Make The Video Educational

When creating videos, you’ll have a lot of options like presentations, product introductions, and short clips, however I found the highest converting are those which are educational. The purpose of these types of videos is to educate the audience through case studies, live experiments, how-to, etc.

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The substance and/or value gained from such videos is priceless which is why they have such a high attraction rate. It’s been said that educational videos tend to have 55% more engagement in the form of links, social shares, comments, and sales then any other type of video.

The next time you create a video, find ways to make it educational by incorporating a case study or experiment to help illustrate your main objective or point.

The Right Video Format

At one point, I was uploading videos in the lowest format because I didn’t know what type of negative effective it would have on my engagement. That year I must have lost 10% of my overall readership which is a lot when the potential audience is the world.

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Video format is just like “font color” or “font spacing” because when content is hard to read then your audience will just leave because there is NO shortage of other valuable content online. Using the same principal, it’s important you upload the highest quality video because this will make it easier for people to watch and pull out value. Video’s can be uploaded in FLV, MOV, QT, AVI, HD.

For Youtube.com make sure the content can play in high-definition 720p-1080p since this is probably what your competition is uploading video’s in. For more information on converting to YouTube, please check out this blog section which illustrates how to convert to and from YouTube.com.

Call-To-Action

YouTube, several years back, integrated the ability for people to add a direct link within the video and description. It’s important you take advantage of this integration and link back to your main page, content, or product. Make sure it’s in the call-to-action format because this is where most of the conversion will occur. Use phrases like – “click here”, “free trial”, “learn more”, “limited time only”. There is also a way to format the call-to-action text so it stands out increasing the likelihood of a conversion taking place.

Final Thoughts

Above I have gone through some of the fundamentals of high converting videos. Make sure you start to apply each one the next time you are creating a video for your content, service or product. Just make sure you have an analytical tool in place to check for conversions so you know what’s working and what’s not. Your main objective is to engage your audience so you build your brand, credibility and increase your bottom line (profits).

Featured photo credit: Laura Lee Moreau via unsplash.com

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Last Updated on October 9, 2018

19 Ways to Improve Creative Thinking Skills in the Workplace

19 Ways to Improve Creative Thinking Skills in the Workplace

Our world is changing at faster pace than ever. In order to keep up, we are continually adapting to new technology and the changing industries.

Employers are looking for employees who can solve problems, think creatively and be a leader in every situation.

These 19 tips will help you find ways to improve creative thinking skills. You can also use these skills to gain credibility as a leader in the workplace:

1. Set limitations

In order to increase your own creative thinking, it helps to set limits for yourself, so you have to think outside the box to come up with solutions.

Set deadlines, budgets or any other type of limitation to increase your creative problem solving. This will build your credibility as a creative problem solver as you come up with innovative solutions.

2. Change things up

If you find yourself falling into a rut and doing the same thing every single day, then you will likely struggle to come up with new ideas. This is why it is important to change things up in your routine and break out of your rut.

Get your creative juices flowing by exercising at a different time, or trying something new for lunch. Move your desk to a different position or change your personal workspace.

Any of these changes will help spark your mind and get the new ideas pumping again.

3. Listen and care about others

When you show that you care about others and listen to their ideas and thoughts, they will trust you more.

“Leaders who listen are able to create trustworthy relationships that are transparent and breed loyalty. You know the leaders who have their employees’ best interests at heart because they truly listen to them.” — Glenn Llopis

Listening to your coworkers allows them to be more open with you and feel that they can take risks and be creative.

Discussing ideas with your coworkers will not only help you improve creative thinking techniques, but also set the environment for a more creative office.

4. Find good mentors/critics

If you want your creative work to improve, then you need to find a good mentor or critic who can give you positive feedback and help you to keep moving forward.

As your work improves over time because of your dedication and your mentor, people will hold you in greater respect.

Every type of creative work takes several drafts before it is ready to go. With your mentors, you can find ways to continually improve your work. Ed Catmull, president of Pixar said:[1]

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“Early on, all of our movies suck. That’s a blunt assessment, I know, but I… choose that phrasing because saying it in a softer way fails to convey how bad the first versions of our films really are. I’m not trying to be modest or self-effacing by saying this. Pixar films are not good at first, and our job is to make them go… from suck to non-suck. We are true believers in the iterative process – reworking, reworking and reworking again, until a flawed story finds its throughline or a hollow character finds its soul.”

Use your mentor’s knowledge to bring your first drafts to life.

5. Try and fail, a lot

The best way to get better at things is to keep trying and failing until you improve. This enhances your creative thinking and shows your coworkers that you don’t give up easily and are willing to improve.

The ability to take failure and turn it around is one of the best qualities of any leader.

The Harvard Business Review reported:[2]

“Darden Professor Saras Sarasvathy has shown through her research about how expert entrepreneurs make decisions, they must make lots of mistakes to discover new approaches, opportunities, or business models. She frequently references Howard Schultz who, when he started Il Giornale in Seattle, the company that Schultz used to later buy the original Starbucks brand and assets, the store had nonstop opera music playing, menus written in Italian, and no chairs. As Schultz has often said, “We had to make a lot of mistakes” before discovering a model that worked.”

6. Be consistent (no tortured artists here)

When you think of creativity, an image of a broken-hearted artist or alcoholic writer may come to mind. Many people today associate creativity with isolation, despair, alcohol and inconsistency.

Just picture Jay Gatsby.

While that is good for drama, that’s not really how creativity works. Creativity is fostered through consistent effort. Put in the work everyday and you will find your creative muscles and credibility will grow.

As a leader in your workplace, you need to show consistency in everything you do, not just your own work, but throughout the company to build your business’s credibility.

7. Be honest to yourself and others

Acting dishonestly is one of the fastest ways for you to lose your credibility. Always be honest to the people around you and to yourself.

If your coworkers feel that they can trust you, then they rely on you more and work with you better. Honesty is what builds a solid foundation for a successful workplace.[3]

During the creative process, it is important to be honest to yourself. It’s easy to get carried away with fantastic ideas but you will need to learn to be honest with yourself about what is and is not possible.

8. Collaborate

The best work usually comes from teamwork. Katherine W. Phillips said,[4]

“The fact is that if you want to build teams or organizations capable of innovating, you need diversity. Diversity enhances creativity. It encourages the search for novel information and perspectives, leading to better decision making and problem solving.”

Show your coworkers that you value their efforts and perspective. By working together, you can create new ideas and make something better than you ever have before.

Collaborating will not only improve your own creative thinking but will create a bond between you and your team.

9. Use humor

As a leader, you want your coworkers to feel comfortable to be creative and open-minded.

Humor has been proven to help people to relax and feel more willing to try something new and helps foster creativity.[5]

To improve your own credibility and help others gain confidence in their own creative thinking, use an appropriate sense of humor to lighten the mood when needed and to get those creative juices flowing.

10. Be vulnerable

This goes along with being honest with yourself and others. To be a creative thinker, then you have to be willing to fail, admit your failures and be open to receiving critique.

This can be difficult especially in a workplace where you want to show your strengths instead of weaknesses, but by admitting yo ur weaknesses and being open to others, your credibility will grow as your coworkers know that you listen and are adaptable.

Take a look at this article to find out Why Showing Vulnerability Actually Proves Your Strength.

11. Have meaningful conversations

Creative people love to have meaningful conversations. This is the best way to gain a new perspective.

You have had a certain amount of experiences that have shaped the way that you see the world. But everyone around you may have different perspectives. By engaging with these people, you can learn more about their views. Try to walk in their shoes and understand their perspectives, especially if you disagree.

Steer clear of shallow small talk and discuss bigger and more meaningful topics with those around you. Ask about their experiences, their hopes, their opinions and you will gain new perspectives that will assist your creative thinking.

12. Be constantly learning new things

Some of the greatest minds in the world (Bill Gates, Oprah Winfrey and Mark Zuckerburg) have said they dedicate at least five hours every week to learning new things.

They are passionate about growing their minds and learn about everything from nuclear physics to politics. As they learn about different topics, they look for ways to apply what they have learned to their own industry.

Start your own educational journey today by finding some books you would like to read or finding high-quality articles online about each topic.

Keep in mind your own industry and how you can apply what you learn to your job. You never know all the different ways astronomy can help your marketing efforts.

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13. Experience it all

Steve Jobs once said that creativity comes from experience.[6] The more experiences you have, the better connections you will be able to make to find solutions.

Try to experience as many things as possible. You don’t have to go on some huge trip around the world to have more experience; simply meeting new people and trying new things will give you more experience that will build your creative skills.

14. Give yourself some love

When I was younger, I was given the advice to take the time everyday before I went out for the day to ensure I felt good about myself and fully confident. Sometimes this took the shape of wearing a new pair of shoes or writing in my journal that morning.

I was told if I could take the time to prepare myself for the day, then I could focus all of my energy on the people around me. This is something that great leaders do today.

Take the time to rest and prepare for the next day, so you can throw yourself into your creative work and help those around you.

Self-care can be whatever it is that you need: a hot bath, going to the gym, walking your dog, reading, the list goes on and on. Figure out what energizes you, and do it as often as needed.

15. Take ownership

Accountability fosters your creative thinking because you know that others will see your work and know whether you did it well or not.

Creativity works best under some pressure, so take your projects seriously by taking responsibility for them.

Your coworkers will have greater respect for you as you take ownership for your work projects, even if you are disappointed in the results.

16. Be reflective

Hindsight is 20-20, so by looking back at past successes and failures, you can get new ideas for your work.

Reflecting is a part of the creative process and will help you as you continue to create and work. Learning from the past sets an example for your coworkers and will improve your credibility among your colleagues.[7]

“Creativity requires us to be confident in our areas of practice, whatever they may be. And reflection is an indispensable part of observing, developing, digesting and being in dialogue with our creative ’self’.”

17. Communicate

Communication is key to any good relationship and this includes the relationships between you and your coworkers.

Notice how your coworkers handle critique and find the best way to give them constructive criticism. Notice how your coworkers handle conflict, and find a positive way to help each of them through it.[8]

“Effective communication is one of the key prerequisites for a thriving workplace. It drives fast, clear and precise flow of information between individuals and groups. A lack of proper communication can greatly decrease productivity.”

Communication is a skill that is vastly underestimated and incredibly useful in the workplace. As you develop this skill, you can become an impressive creative leader.

18. Meet deadlines

We have all experienced those coworkers who can’t meet a deadline with their projects. It can be frustrating and throw off everyone else’s work.

To be a credible leader, don’t be that person.

I’ve already mentioned that creativity works best with a little bit of pressure. When you try to meet deadlines, you force yourself to come up with creative ideas.

Use your creative thinking to finish your projects on time, so you can meet your deadlines.

Your coworkers will know that they can count on you to get the job done on time, which will likely lead to you getting more projects.

19. Respect others

No matter how brilliant you are, if you don’t show respect for the people around you, your credibility in your workplace will suffer.

The opposite is true as well, if you show respect to each of your coworkers, your credibility as a leader will grow.

Michigan Ross Professor Jane Dutton who has conducted research on the impact that mutual respect has on creativity said:[9]

“Across our studies, we demonstrate that respectful engagement is more than simply a nice way to interact, but is a catalyst and cultivator of creativity.”

By creating a friendly workplace, not only your creative thinking will improve but also everyone around you. With a work environment of mutual respect, ideas can develop into something incredible.

The bottom line

Creative thinking and leadership abilities are some of the top skills that employers are looking for. Start applying these 19 tips to your work, and you will see great results in your own work and with your coworkers’ work.

Featured photo credit: Pexels via pexels.com

Reference

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