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Increase Video Conversions with These Marketing Tips

Increase Video Conversions with These Marketing Tips

Video marketing has changed the way we interact with content because this format is more practical. For example, instead of reading text tutorials, you can follow through on a video lesson easily helping you accomplish your main task at hand.

Not to mention, sites like Vimeo.com and YouTube.com have made it easy for us to post cool tutorials which not only build our audience, but help promote our brand and credibility. Over the years, I’ve had the pleasure of working with some top marketing companies who are trying to utilize video formats to increase engagement on their website. They do this in two ways.

First, they’ll put together an information video to post on their website, and will shoot an email with attachment to existing customers.

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Secondly, they’ll post the video on YouTube.com making sure it’s been optimized correctly to increase brand awareness. You simply create an account on YouTube.com, upload your video, and then make sure you have the right keywords related to your video. You’ll be surprised how effective this strategy is in getting your brand across to millions of people around the world. If this is something you’re planning to do, then it’s important you utilize the following video marketing strategies which I’ll outline below.

Research Topics

It’s important you focus on creating a video which answers common problems within your niche. I’ve noticed this type of content attracts the most engagement because it solves a major problem people are having within your niche. Compile a list of questions by visiting forums to look for a trend in the type of questions being asked. You can also email your subscribers asking them to fill out a survey attached where you ask what topic you should write about next.

Also, contact other top bloggers in your niche who have experience asking them for insight on what’s trending since they’ve been around longer. I’m sure they’ll be able to provide you with a cool list of trending topics you should be focusing on going forward.

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Focus on Audience

Just like your content, it’s important you create your videos for your audience not yourself. By now you should have a clear indication of what type of content your audience loves and where they are around the world so you don’t run into a language barrier. If language is an issue, then you can hire an editor to convert the video into a language your audience will understand.

Now that you know your audience, it’s important you create a video which appeals to them because this will increase social shares, engagement and links to the video. Ask yourself these common questions before creating a video:

  • Who is my audience?
  • What type of value are they looking for?
  • What is the purpose of this video?
  • How long should it be to get my point across?
  • On which video platforms should I upload my video?
  • What format should the video be in to get the best quality? (we’ll explore this later)

Make The Video Educational

When creating videos, you’ll have a lot of options like presentations, product introductions, and short clips, however I found the highest converting are those which are educational. The purpose of these types of videos is to educate the audience through case studies, live experiments, how-to, etc.

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The substance and/or value gained from such videos is priceless which is why they have such a high attraction rate. It’s been said that educational videos tend to have 55% more engagement in the form of links, social shares, comments, and sales then any other type of video.

The next time you create a video, find ways to make it educational by incorporating a case study or experiment to help illustrate your main objective or point.

The Right Video Format

At one point, I was uploading videos in the lowest format because I didn’t know what type of negative effective it would have on my engagement. That year I must have lost 10% of my overall readership which is a lot when the potential audience is the world.

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Video format is just like “font color” or “font spacing” because when content is hard to read then your audience will just leave because there is NO shortage of other valuable content online. Using the same principal, it’s important you upload the highest quality video because this will make it easier for people to watch and pull out value. Video’s can be uploaded in FLV, MOV, QT, AVI, HD.

For Youtube.com make sure the content can play in high-definition 720p-1080p since this is probably what your competition is uploading video’s in. For more information on converting to YouTube, please check out this blog section which illustrates how to convert to and from YouTube.com.

Call-To-Action

YouTube, several years back, integrated the ability for people to add a direct link within the video and description. It’s important you take advantage of this integration and link back to your main page, content, or product. Make sure it’s in the call-to-action format because this is where most of the conversion will occur. Use phrases like – “click here”, “free trial”, “learn more”, “limited time only”. There is also a way to format the call-to-action text so it stands out increasing the likelihood of a conversion taking place.

Final Thoughts

Above I have gone through some of the fundamentals of high converting videos. Make sure you start to apply each one the next time you are creating a video for your content, service or product. Just make sure you have an analytical tool in place to check for conversions so you know what’s working and what’s not. Your main objective is to engage your audience so you build your brand, credibility and increase your bottom line (profits).

Featured photo credit: Laura Lee Moreau via unsplash.com

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Last Updated on June 19, 2019

8 Life-Changing Skills You Can Learn in Less Than 6 Months

8 Life-Changing Skills You Can Learn in Less Than 6 Months

Everyone has the ability to learn a life-changing skill not just this year, but in the next 6 months.

By life-changing, I mean something that can have a positive impact in your life moving forward, even if it’s something you can’t envision today. Certain skills we can immediately reap the benefits of, while others will be life-changing when we least expect it.

In this article, we’ll share 8 life-changing skills you can learn in 6 months, where you can learn them, and how you can get started today.

1. Speed reading

Bill Gates has been known to state that if he had one superpower, it would be the ability to read faster. What Bill and the rest of the mega-successful understand is that knowledge is power. The ability to process information faster from books, articles, and reports is what will help us learn faster, and therefore improve each aspect of our life faster as well.

Where you can start learning: Speed reading courses are becoming more popular, as more people realize how important it is with the limited time we have. You can check out free courses like Read Speeder or you can start learning how to use Spritzlet, which allows you to speed read articles online with a browser extension.

2. Public speaking

Research shows that people fear public speaking more than death itself. There’s something terrifying about being in front of dozens or hundreds of people, and exposing yourself completely. It’s when you’re most vulnerable, but learning how to public speak is a life-changer.

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Warren Buffett has given advice to recent graduates that the number one skill you can have to succeed is public speaking skills. Everything from communication, confidence, and sales is developed when you develop your public speaking skills.

Where you can start learning: Luckily, there are great communities out there like Toastmasters that organize local meetups all around the world. You’ll find amazing public speakers that are looking to get to the next level to beginners that are just getting started. Check out Toastmasters’ website here.

3. Spanish

As the third most spoken language in the world, the ability to speak Spanish will allow you to reach over 500M people around the world. No matter where you live, knowing how to speak Spanish is becoming increasingly more important, with the Hispanic population and economy spreading quickly worldwide. If you’re living in the US, this is even more important, with over 30% of the population being Hispanic.

Spanish is also on this list, because it’s one of the easiest languages to learn. Sure, Mandarin is an important language to learn, but it’s an incredibly difficult one to learn. If we were to measure the level of importance and the time to learn for all the languages available, Spanish would make it to the top of the list.

One of the biggest reasons why people never reach fluency in any foreign language is: using the wrong method, and lack of time.

It turns out that humans retain only 5% of what we learn from lectures, 20% of what we learn from apps (visual cues), and 90% of what we learn from immediate immersion. Yet, how do 90% of learn a new foreign language? Language schools (lectures), books, Duolingo (apps), etc that don’t provide the real-life immersion required for our brains to learn faster.

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Where to get started: If you want the most effective way to learn a language, learning from real-life interactions is the best way to do it. There are great websites like Rype, which offers Spanish coaching for busy people, solving the issue of lack of time and bringing real-life immersion to your screen. With Rype, you can book as many lessons as you want, at any time of the day, any day of the week, allowing you to fit it into your schedule, no matter how busy you are.

4. Accounting

If you’re looking to get into business, accounting is one of the core fundamentals you’ll need to succeed. While you don’t need to be an expert, you definitely should understand the basics.

This skill can also be used to manage your personal finances, to meet your financial goals, and having more control over your life.

Where to get started learning: If you didn’t learn accounting in school, no worries. You can either teach yourself using books, or check out free accounting courses online.

5. Microsoft Excel

Most people reading this probably have a basic understanding of Microsoft Excel Spreadsheet. While this is a good start, there are so many powerful functionalities that are hidden, which could make your life a lot easier.

Excel is also a great asset to have whenever you’re looking for a job, as many corporations rely on Excel to organize and manage multiple parts of the business.

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Where to get started learning: With the popularity of Excel, you can find tons of free resources and videos online to learn. Check out Excel Exposure, Lynda, and Excel with Business.

6. Blogging/Vlogging

Blogging is a powerful tool if you want to spread your ideas, build your brand, or grow your business. Since it was introduced, blogging has taken on a life of its own, and today there are ~2M blog posts being written on a daily basis.

Where to get started learning: Anyone can start blogging today. All you need is a content-management system like WordPress, which is completely free. Personally, I think the best way to start learning how to blog is to just start writing. There are techniques you can learn on how to promote your blog, but the best way to grow your blog is to write great content.

7. Weight training

Yes, weight training is a skill. It’s not as advanced as learning how to code, nor will it take as long as learning a new language, if you just want to learn the basics.

We’re not promising that you’ll get a body like Arnold Schwarzenegger, but you will see much faster results for whatever goal you have, just by understanding how to workout properly. And of course, when you’re dealing with an activity that involves physical strain, you’ll always want to caution yourself.

Where to get started learning: There are amazing body builders that are sharing all of their secrets for free on Youtube. You can check out Bodybuilding.com’s Youtube channel to get started.

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8. Photo and video editing

In the digital world that we live in, from Youtube, Instagram, and Facebook, there is no avoiding photos and videos. In fact, social media has increasingly gone away from text sharing and almost everything to photo and video editing.

Where to get started learning: For photo editing, you can use Photoshop. For video editing, you can use iMovie or Final Cut Pro. Keep in mind, there are dozens of editing software tools for video and photo editing, but what’s more important are your editing skills, not the tool itself.

Check out education websites like CreativeLIVE or Skillshare, where you can learn from experts themselves on how to best use design and software tools.

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