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Increase Video Conversions with These Marketing Tips

Increase Video Conversions with These Marketing Tips

Video marketing has changed the way we interact with content because this format is more practical. For example, instead of reading text tutorials, you can follow through on a video lesson easily helping you accomplish your main task at hand.

Not to mention, sites like Vimeo.com and YouTube.com have made it easy for us to post cool tutorials which not only build our audience, but help promote our brand and credibility. Over the years, I’ve had the pleasure of working with some top marketing companies who are trying to utilize video formats to increase engagement on their website. They do this in two ways.

First, they’ll put together an information video to post on their website, and will shoot an email with attachment to existing customers.

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Secondly, they’ll post the video on YouTube.com making sure it’s been optimized correctly to increase brand awareness. You simply create an account on YouTube.com, upload your video, and then make sure you have the right keywords related to your video. You’ll be surprised how effective this strategy is in getting your brand across to millions of people around the world. If this is something you’re planning to do, then it’s important you utilize the following video marketing strategies which I’ll outline below.

Research Topics

It’s important you focus on creating a video which answers common problems within your niche. I’ve noticed this type of content attracts the most engagement because it solves a major problem people are having within your niche. Compile a list of questions by visiting forums to look for a trend in the type of questions being asked. You can also email your subscribers asking them to fill out a survey attached where you ask what topic you should write about next.

Also, contact other top bloggers in your niche who have experience asking them for insight on what’s trending since they’ve been around longer. I’m sure they’ll be able to provide you with a cool list of trending topics you should be focusing on going forward.

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Focus on Audience

Just like your content, it’s important you create your videos for your audience not yourself. By now you should have a clear indication of what type of content your audience loves and where they are around the world so you don’t run into a language barrier. If language is an issue, then you can hire an editor to convert the video into a language your audience will understand.

Now that you know your audience, it’s important you create a video which appeals to them because this will increase social shares, engagement and links to the video. Ask yourself these common questions before creating a video:

  • Who is my audience?
  • What type of value are they looking for?
  • What is the purpose of this video?
  • How long should it be to get my point across?
  • On which video platforms should I upload my video?
  • What format should the video be in to get the best quality? (we’ll explore this later)

Make The Video Educational

When creating videos, you’ll have a lot of options like presentations, product introductions, and short clips, however I found the highest converting are those which are educational. The purpose of these types of videos is to educate the audience through case studies, live experiments, how-to, etc.

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The substance and/or value gained from such videos is priceless which is why they have such a high attraction rate. It’s been said that educational videos tend to have 55% more engagement in the form of links, social shares, comments, and sales then any other type of video.

The next time you create a video, find ways to make it educational by incorporating a case study or experiment to help illustrate your main objective or point.

The Right Video Format

At one point, I was uploading videos in the lowest format because I didn’t know what type of negative effective it would have on my engagement. That year I must have lost 10% of my overall readership which is a lot when the potential audience is the world.

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Video format is just like “font color” or “font spacing” because when content is hard to read then your audience will just leave because there is NO shortage of other valuable content online. Using the same principal, it’s important you upload the highest quality video because this will make it easier for people to watch and pull out value. Video’s can be uploaded in FLV, MOV, QT, AVI, HD.

For Youtube.com make sure the content can play in high-definition 720p-1080p since this is probably what your competition is uploading video’s in. For more information on converting to YouTube, please check out this blog section which illustrates how to convert to and from YouTube.com.

Call-To-Action

YouTube, several years back, integrated the ability for people to add a direct link within the video and description. It’s important you take advantage of this integration and link back to your main page, content, or product. Make sure it’s in the call-to-action format because this is where most of the conversion will occur. Use phrases like – “click here”, “free trial”, “learn more”, “limited time only”. There is also a way to format the call-to-action text so it stands out increasing the likelihood of a conversion taking place.

Final Thoughts

Above I have gone through some of the fundamentals of high converting videos. Make sure you start to apply each one the next time you are creating a video for your content, service or product. Just make sure you have an analytical tool in place to check for conversions so you know what’s working and what’s not. Your main objective is to engage your audience so you build your brand, credibility and increase your bottom line (profits).

Featured photo credit: Laura Lee Moreau via unsplash.com

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Rizvan Ullah

Online Blogger

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Last Updated on January 13, 2020

Is It Time for a Career Change? (And How to Make the Change)

Is It Time for a Career Change? (And How to Make the Change)

Are you challenged at work? Do you regret career decisions? Are you happy? If the answer to the questions leads to a negative feeling, it is time to determine next steps.

Many people settle for a career that no longer brings satisfaction. Most will respond by stating, “I am surviving” if a colleague asks them “How’s work?”

Settling for a job to pay bills and maintain a lifestyle is stagnation. You can re-direct the journey of a career with confidence by taking control of future decisions. After all, you deserve to be live a happy life that will offer a work-life balance.

Let’s look at the reasons why you need a career change and how to choose a career for a more fulfilling life.

How to Know if You Need a Career Change?

The challenges of dissatisfaction in a career can have a negative impact on our mental health. As a result, our mental health can lead to the obvious appearance of stress, aging, weight gain and internal health issues.

You deserve a career that will fulfill the inner desire of true happiness. Here are common factors that it is time for you to change your career.

Physical Signs

Are you aging since you started your job? Do you have anxiety? What about work-related injuries?

It feels amazing to receive a pay cheque, but you deserve to work in an environment that brings out the best of you. If the work environment is hazardous, speak to your boss about alternative options.

In the case that colleagues or your boss take advantage of your kindness, feeling the anxiety of fear of losing your job because of a high-stress environment may not be right for you.

Mental Signs

One out of five Americans has mental health issues, according to Mental Health America.[1] In most cases, it is related to stress.

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I remember working at a job in a work environment where harassment was acceptable. I had to walk on eggshells to avoid crossing the line with colleagues. My friends started to notice the difference in that I seemed out of character. It was then that I knew that changing a career to freelancing was the right decision.

Here is a list of mental signs of workplace unhappiness:

  • The tension in your neck
  • Difficulties with sleeping
  • Unable to concentrate
  • High anxiety
  • Depression

If you start to feel your self-esteem is diminishing, it is time to consider if working in a high-stress industry is for you. The truth is, this negative energy will be transferred to people in your life like friends and family.

Are You Sure You’re Not Changing for the Wrong Reason?

Most people that feel they need a career are frustrated with their situation at work. Do you really understand your current situation at work?

The reason it is important to think about the work situation is some people decide to change career for factors that are insignificant. Factors that can potentially change if the person works in a different department or new organization.

Here is a list of unimportant factors to think about before you decide to make the transition:

Desire for an Increase of Salary

The desire for a higher income can persuade some to believe they are in the wrong career. The issue with this is more money requires more time in the office or taking on several positions at a time.

At times, pursuing a high-income role can be the complete opposite of what one is expected. It is what happens when a colleague leaves a company to a new one and returns several years later.

Overnight Decision

Let’s face it. We make overnight decisions when stressed out or disappointed with situations at work. The problem with a quick decision is the negative and positive points is overlooked.

Rejected for a Promotion

I have heard stories of managers that applied ten times for a position throughout a 5-year period. Yes, it sounds to be a lengthy process, but at times, a promotion requires time. Avoid changing a career if you do not see the results of a promotion currently.

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Bored at Work

Think deeply about this point. If you work a job that is repetitive, it is normal to feel bored. You can spice it up by changing the appearance of your desk, socializing with new employees in a different department, joining a leadership committee at work or coming to work with enthusiasm. Sometimes, all it takes is you to change jobs into a fun situation.

A career change can take time, networking, education and the job search process can be a journey. Here is a list of things to consider before making a final decision:

  • How long have you worked in your career?
  • What is the problem at work? Do you work well with the team?
  • Do you receive recognition?
  • Can you consider working in a new department?

If after reviewing your work situation and none of the above recommendations can help, then it’s time to make a career change.

How a Career Change Will Change Your Life

I have a friend that works in the medical industry. She was once a nurse working directly with patients in one of the top hospitals in her area. After five years, she started to internalize the issues with her patients to the point where she felt depressed after work hours. It impacted her relationship with her family and she almost lost herself.

One day, she decided to wake up and take control of her destiny. She started applying for new medical jobs in the office. It meant working on medical documentation of patients which is not an ideal career based on what society expects a medical professional to perform. But she started to feel happier.

It is a classic example of a person that was negatively impacted by issues at work, stayed in the same industry but changed careers.

A career change can fulfill a lifelong dream, increase one’s self-esteem or revive the excitement for one’s work.

You know a career change can be the right decision to make if you experience one or all of these:

  • Working in a negative workplace: Don’t be discouraged. A negative workplace can be changed by working at a new organization.
  • Working with a difficult boss: The challenges of working with a difficult boss can be stressful. All it takes is communication. You can address the issue directly with a manager professionally and respectfully.
  • Feeling lost about what you do: Most people stay at their jobs and settle for mediocrity because of the fear of failure or the unknown. The rise to success often comes with working a tedious role or stepping outside of one’s comfort zone. If you fear the idea of being involved in activities that are new, remember that life is short. Mediocrity will only continue to make you feel as if life is passing you by.

How to Make a Career Change Successfully

The ultimate key to success is to go through a career transition step by step to avoid making the wrong decision.

1. Write a Career Plan

A career plan has a dead line for action steps that includes taking new courses, learning a new language, networking or improving issues at work.[2] A career plan should be kept in your wallet because it will motivate you to keep pursuing the role.

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You can learn how to set your career plan here.

2. Weigh Your Options

If you have a degree in Accounting, write down five positions in this industry of interest. The good news is diplomas and degrees can be used to a variety of roles to choose.

You don’t have to stick to what society holds a top job. In the end, choosing the right role that will make you happy is priceless.

3. Be Real About the Pros and Cons

It is time to be honest about strengths, weaknesses, opportunities and threats in the job market that are impacting the current situation.

A SWOT Analysis of a career can include:[3]

  • Economic factors
  • Direct competition: Is this role in high demand?
  • Location: Do you need to move? If the goal is to work in tech and living in Cincinnati is not realistic, consider moving to San Francisco.
  • Achievements: To stand out from the competition achievements like awards, committee involvement, freelance work or volunteering is a recipe for success.
  • Education: Do you need to go back to school? Education can be expensive. However, online courses, webinars or self-study is an option.

    A career blueprint is the first step to creating realistic goals. A person without goals will be disappointed without a clear direction of what to do next.

    4. Find a Mentor or Career Coach

    A mentor or a career coach that works in the desired position can share the pros and cons of working in the role. Here is a list of questions to ask a mentor:

    • What is required to be successful in the role?
    • What certification or educational development is needed?
    • What are the challenges of the role?
    • Is there potential for career advancement?

    A chat at a coffee shop with a mentor can change your mind about the desire for a career change.

    Find out how to pick a good mentor for yourself in this article: How to Find a Mentor That Will Help You Succeed

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    5. Research Salary

    Some people decide to change careers for a role that pays less or perks like benefits to make up for the difference in previous to potential salary.

    It can reveal the cities throughout the country that offer a higher salary for those that have an interest in relocating for work.

    6. Be Realistic

    If your goal is to move up into an executive position, it is time to be honest about where you are in your career.

    For example, if boardroom meetings, high-level discussions about financials or attending weekly networking events are boring, an executive role may not be right for you. If you are an introvert and working with people every day is nerve wrecking, you need to reconsider a job in sales.

    Ask yourself if you can work in this role for the next five years of your life. If other benefits that come with the role are enticing, other roles are fit that will make you happy.

    7. Volunteer First

    A person that wants to become a manager should take on volunteer opportunities to experience the reality of the position.

    Becoming a committee member to pursue a presidential opportunity can provide a perspective on leadership, maintaining a budget and public speaking.

    Volunteer in a role until you are certain that it is the right opportunity.

    8. Prepare Your Career Tools

    I recommend asking a boss, colleague or mentor for career tools. If you prefer professional assistance, you can seek out resume writing assistance. Here is a list of things to consider when preparing career tools:

    • Online search: Search your name online to see what shows up. I recommend searching images that are on Facebook, Twitter, Snapchat or other sites on a personal account. The last thing you want to realize is the job search is unsuccessful because there is unprofessional content you posted online.
    • Be LinkedIn ready: Recruiters conduct a LinkedIn search to see if the work experience is the same on a resume. Remember to change the wording on LinkedIn from the resume, or it will appear there was no effort put into creating the profile.
    • Portfolio: A portfolio of work is recommended for people that work in the arts, writing, graphic design and other fields. I recommend a portfolio online and one that is available in hand when attending job interviews or networking meetups.
    • Cover letter: A good cover writer will always impress your potential employers. Here’s how to write a killer cover letter that stands out from others.

    Bottom Line

    It takes time to move towards a new career. Pay attention to the physical and mental signs to maintain your health. You deserve to work in happiness and come home stress-free. If you avoid the common mistakes people make, you will find a job and discover the role in a career field that is the best fit with your skillsets.

    Master these action steps and changing career paths will be on your terms to make the best decision for your future.

    More About Career Change

    Featured photo credit: Pexels via pexels.com

    Reference

    [1] Mental Health America: The State of Mental Health in America
    [2] MIT Global Education & Career Development: Make a Career Plan
    [3] Creately: Personal SWOT Analysis to Assess and Improve Yourself

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