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3 Smart Ways to Increase Your Savings When Shopping Online

3 Smart Ways to Increase Your Savings When Shopping Online

Researchers now predict that in US alone, over $ 523 billion will be used on online shopping (total sales) annually by 2020, representing a 56% increase from the $335 billion recorded in 2015.[1] This is an era when online shopping is gradually becoming the norm and increasingly replacing the traditional form of store-based shopping. Unfortunately, an increase of online shopping is simultaneously prompting the increase of random purchases. The budgeting process is gradually losing its effect on modern shopping, and most people often remember a budget limit after making an online purchase. It used to take time, effort, and careful planning for people to buy even the most basic of their products and services, thus reducing the expenditure to a level that can be matched by income generation. Spending time before making a purchase often increased consideration of ways to increase savings and helped avoid unnecessary expenses.

Today unfortunately, similar goods and services not only lack the physical comparison with competing alternatives, but they can also be purchased with a single click. The immediacy of making a purchase omits careful consideration and budgeting. Today, almost anything is available within an instant, and the only possible delay is when it is being shipped from and to any global jurisdiction.

Without budgeting, contemporary online purchases are characterized by:

  1. Excessive expenditure/spending
  2. Absence of comparative review of competing products/services
  3. Short-term considerations of otherwise temporal needs
  4. Increment of instantaneous needs
  5. Lack of adequate appraisal of product/service features in comparison to need
  6. Lack of financial foresight to increase savings for every purchase

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    The biggest loss experienced from modern online shopping, therefore, is the savings account where, without reliable budgeting, expenditure can and often does outweigh the income. If the World Wide Web is only starting what will be its phenomenal and greatest growth phase, then it is only wise to advance your consumption behaviors and tendencies.[2] The article purposed to reviews the three most essential strategies, all synthesized from a comprehensive critical review of contemporary literature, and backed by numerous scientific and empirically credible research studies conducted by highly-esteemed scholars and researchers. As such, using the three strategic steps below, generated by based recent empirical research studies across the globe, can nonetheless help you increase your savings even when shopping online.

    3 Research-Based Initiatives to Increase Savings during Online Shopping

    1. Exploiting Cost-Saving Avenues

    Economic professors from London and Washington DC conducted a study in London posing the question of how “consumers save” during shopping, as part of the “consumer shopping behavior” (Griffith et al., 2009, p. 99). In the study, as published by the Journal of Economic Perspectives, Griffith, Leibtag, Leicester, and Nevo (2009) observed how little modern consumers consider ways to save when shopping, such that the “potential and actual savings” is often decimal (p. 100). The study highlighted ways in which modern consumers can and should save on their shopping cost, including:

    • Strategically determining when to buy and how much to buy to save overall costs
    • Buying products in bulk, which provides lower price per unit bought
    • Purchasing outlets that reduce transport costs
    • Exploiting seasonal quantity discounts for specific services of products
    • Watching out for temporary price reductions, particularly among companies that offer reward programs for their customers

    These same findings accrue in online shopping and can therefore help you acquire significant savings. For example, you can opt to purchase a service/product using coupons and promotion codes, which reduces your checkout costs. Other opportunities to increase savings during online shopping includes exploiting free shipping offers, although it is important to determine the credibility of such offers, but the use of cost savings avenues has been established by many other empirical studies. Example of studies include Deaton (1998) on “getting the price right” (p. 37), Seock and Norton (2007) on “channel choices for purchasing: (p. 571), Katawetawaraks and Wang (2011) on influences of “online shopping decision” (p. 66), Rudansky-Kloppers (2014) on “factors influencing customer online buying” (p. 1187), and Yu and Wu (2007), on the “determinants of internet shopping behavior” (p. 744). All these empirical studies agree that using strategic measures/avenues to save cost while purchasing online can aggregate to immense savings for you every time you shop online.

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    2. Overcoming Behavioral Uncertainty

    A research study published in the first issue of the International Journal of Internet Marketing and Advertising applied the Transaction Cost Economics theory to analyze the shopping behavior of Chinese consumers. The study was commissioned by the School of Business in the National University of Singapore. Following the study, Teo, Wang, and Leong (2004), concluded that, consumers’ online shopping behavior is characterized by six unique and distinctive antecedents, among which were:

    • Convenience (to be explored hereafter as studied in India by Ganapathi in 2015)
    • Economic utility of product/service consequent of short-term considerations when purchasing otherwise temporal needs (as explained in the introduction above)
    • Product uncertainty due to the absence of comparative review of competing products/services as well as increment of instantaneous needs (as explained in the introduction above)
    • Behavioral uncertainty among consumers (important for the present discussion)

    With over 198 million consumers in the US shopping online in the first three months of 2014, online shopping is slowly becoming the only way people shop globally.[3] Teo, Wang, and Leong (2004) established that, based on the theory of Transaction Cost Economics, online shopping triggered behavioral uncertainty among the Chinese consumers since purchasing decisions were not organized, strategically predictive, or justified by valuation. Rather, the decisions were based on momentary appeal of the products/services being offered. It is therefore critically essential that all your online purchases are deliberate, strategic, value-based, and are strategically founded on the economic utility of whatever you purchase. Only then will you aggregate the occasional, yet avoidable, whims of purchases into considerable savings.

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      3. Avoiding Self-Serving Convenience and Random Purchases

      The digital age has come with an outstanding level of laziness and passiveness among consumers. Focusing on Indian consumers in Chennai, Ganapathi (2015) recently investigated how consumers in Chennai city behave during online shopping. Importantly, the Assistance Professor identified the factors that significantly influence these shoppers’ behaviors. According to the study, regression analysis indicates a significant relation between online shopping behavior and convenience, where the little purchasing decisions are often pegged on what is most convenient for the consumer.

      The findings reported by Ganapathi (2015) concur with those reported by other scholars and researchers across the globe, including Teo, Wang, and Leong (2004) in China, Rudansky-Kloppers, S. (2014) in South Africa, Andrew and Vanitha (2004) in the USA, as well as Bulter and Peppard (1998) in the UK, among many others. As such, the first step to increase your savings is to ensure that your purchases are shaped by what you need, and the best available for their price range, and not what is more convenient to you. After all, you will never be obligated to shop for anything, at any time, and at any online shop. It is your personal and deliberate decision to shop.

      In conclusion, the aforementioned article has highlighted online shopping can easily lack the physical comparison of products/services with competing alternatives, omit critical budgeting, and lead to excessive wastage of resources. The lack of budgeting in contemporary online purchases is characterized by excessive expenditure/spending, absence of comparative review of competing products/services, short-term considerations of otherwise temporal needs, increment of instantaneous needs, lack of adequate appraisal of product/service features in comparison to need, and lack of financial foresight to increase savings for every purchase.

      The article has provided a comprehensive critical review of contemporary literature, punctuated by numerous empirical studies from almost every continent on the globe.

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      As such, based on the foregoing review on saving costs during online shopping, you will be better advised to:

      (a) exploit available cost-saving avenues

      (b) overcome negative behavioral uncertainty, and

      (c) avoid self-serving convenience and random purchases.

      Only then, will your expenditure leave an adequate gap in your income, to generate significant savings.

      Featured photo credit: Freepik via Freepik.com

      Reference

      [1] http://www.huffingtonpost.com/rachel-wolfson/from-halloween-to-amazon-_b_12628616.html
      [2] http://www.forbes.com/sites/walterloeb/2016/08/09/the-future-of-retailing-the-revolution-to-technology-is-now/#250a091d383e
      [3] http://www.businessinsider.com/the-surprising-demographics-of-who-shops-online-and-on-mobile-2014-6

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      Published on June 5, 2020

      Best 10 Keyboards Under $90 on Amazon

      Best 10 Keyboards Under $90 on Amazon

      There are different reasons why you might need to buy an extra keyboard. Your keyboard may be wearing out and one can only imagine the frustration you get each time you type ‘O’ when you actually wanted to type ‘P’.

      Apart from your keyboard wearing out, desiring more comfort and flexibility and reducing pain in your wrists and fingers as you type might be your main reason. You may also want to maintain the recommended minimum distance of 40cm away from the screen[1] or just want to have some additional functionalities on your keyboard which are not available on most keyboards.

      Whatever the reason, we all want to have the best keyboard that will suit our needs.

      Here are the 10 best keyboards under $99 available on Amazon. They were picked based on their ergonomic design and extra functionalities.

      Why You Should Trust Us

      We checked Amazon to find the keyboards that have multiple functionalities, promises comfort, have received several reviews, and rated at least 4-star from real users. At a price below $100, we believe that you can find the best keyboard for you on this list.

      1. Logitech MK550 Wireless Wave Keyboard and Mouse Combo

      4.3-star, 8950 Reviews

        The Logitech MK 550 keyboard has a constant curve layout and integrated palm rest to reduce stress, eliminate lower wrist fatigue, and help you type more naturally.

        If you want something that allows easy navigation, then this might be the best keyboard for you. It has 18 programmable keys that you will find pretty useful if you frequently use apps that require rapid navigation.

        It also has an accompanying precision laser mouse that makes screen navigation much easier and faster than using your touchpad.

        One of the things that set this keyboard apart from the rest is its long battery life. You can continue to use your keyboard and mouse for 2 years without thinking of changing the battery; the keyboard’s battery can even last up to three years.

        If you are a programmer, secretary, writer, or you do something that requires typing a lot, this is a product you might want to consider.

        Pros:

        • Long battery life
        • A combination of keyboard and mouse
        • Wireless keyboard
        • Integrated palm rest to reduce wrist fatigue

        Cons:

        • Only compatible with Windows-based PC. Additional set up might be required to use with Mac or Linux.
        • The keyboard can be a little noisy when typing

        You can buy this from Amazon for $46.99.

        2. Microsoft Natural Ergonomic Wired Keyboard 4000 for Business

        4.3-star, 5388 reviews

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          This is an ergonomic keyboard with a cord (about 6ft long). It has a comfortable design that enhances your natural hand, wrist, and forearm positions when in use. It also has a cushioned palm rest which helps maintain a neutral wrist position, eliminating wrist pain.

          The keyboard has 5 customizable buttons that you can assign specific commands to make your work easier and faster. This may be the best keyboard for you if you love ergonomic keyboards.

          Pros

          • Works on Windows, Mac, and Linux
          • Relatively quiet
          • Sturdy, doesn’t swivel around

          Cons

          • The keyboard is a little bulky
          • Spacebar might be sticky at first
          • It doesn’t have a wireless version
          • Not good for gaming
          • Some letters and characters might begin to wear off with use

          You can buy this from Amazon for $59.95.

          3. Razer Huntsman Gaming Keyboard

          4.6-stars, 1442 Reviews

            If you are looking for a superfast keyboard, the Razer Huntsman gaming keyboard is one to consider. Its new Razer Opto-Mechanical switches utilize optical technology for unmatched speed.

            The keyboard’s Razer Chroma syncs fully with popular games, and its Razer hardware supports 16.8 million colors on backlit keys. It has fully programmable macros that allow for the execution of complex commands through all keys and keypress combinations.

            This keyboard is originally made for gamers, but many users choose it for its super-fast speed rather than for gaming itself.

            Pros

            • Works for Mac and PC
            • Stiff enough to avoid typos
            • Superfast and customizable

            Cons

            • Because it’s clicky, it might be disturbing in an office environment
            • The Synapse software is bad and might not install on Windows 10

            You can buy this from Amazon for $89.99.

            4. Corsair K55 RGB Gaming Keyboard

            4.5-stars, 3115 Reviews

              This is a membrane keyboard for enhanced performance, whether you are working or gaming. It is designed to give you pleasant gaming experience with three zones of tweakable RGB backlight.

              One of the features that make the Corsair K55 keyboard stand out is its dust and spill resistance, so you don’t have to worry about wiping off spills. It also has a detachable palm rest to reduce wrist pain when you are gaming or on a prolonged work.

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              It has multi-key anti-ghosting features so those keypress combinations are executed without hassles. You also have direct control over your audio with the dedicated volume and media control keys.

              Pros

              • Competitive at its price
              • No software needed for RGB lighting
              • Quiet keys
              • Programmable keys
              • Media buttons are included

              Cons

              • Caps Lock and Num Lock indicators might stop working intermittently
              • Game hangs for about 30 – 60 seconds whenever you use a controller

              You can buy this from Amazon for $49.88.

              5. Apple Magic Keyboard

              4.6-stars, 1328 Reviews

                The most remarkable thing about the Apple Magic keyboard is its rechargeable batteries and the fact that it can be used to enhance your typing experience on smaller devices such as the iPad and iPhone.

                This keyboard can pair with any apple device that runs on IOS 9.1 and up. Therefore you can use the keyboard to type long text messages and emails on your iPhone. This may be the best keyboard for Mac.

                Pros

                • Comes with rechargeable batteries
                • Though made for Mac, it’s also compatible with PC

                Cons

                • The keys are not lit
                • Some keys, especially the arrow keys are quite small
                • Be careful, refurbished items might be sold as new

                You can buy this from Amazon for $94.

                6. Logitech MK270 Wireless Keyboard and Mouse Combo

                4.1-stars, 20,735 reviews

                  This is another great product from Logitech, especially for people on a tight budget. Like MK550, this keyboard also comes with a paired mouse and does have a long battery life as well.

                  Although cheap, Logitech still maintained the connectivity signal of 2.4 GHz, so you can use the keyboard within a 10m range and there won’t be dropouts. It also has 8 programmable hotkeys to boost your productivity when you type.

                  Pros

                  • Long battery life: the keyboard battery lasts up to a year while that of the mouse lasts for two years.
                  • Programmable hotkeys to boost productivity
                  • Budget-friendly
                  • Optical mouse included
                  • Wireless keyboard

                  Cons

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                  • Build quality is low
                  • The paired mouse looks cheap
                  • There might be random keystrokes delay

                  You can buy this from Amazon for $24.99.

                  7. Redragon K552-RGB Mechanical Gaming Keyboard

                  4.6-stars, 1482 Reviews

                    This is a mechanical anti-ghosting gaming keyboard with RGB backlighting and lettering and conflict-free keys (n-key Rollover) to provide ultimate gaming experience.

                    This keyboard has adjustable rear feet to give you a typing angle to work fast and comfortably. It also has 12 multimedia keys to enhance gaming.

                    You won’t have to worry about your keys in tough gaming conditions as this keyboard is built with metal alloy and ABS with plate-mounted clicky mechanical keys and switches. It comes with a high-speed USB cable and a connection to establish a firm connection so you can enjoy gaming without hassles.

                    Pros

                    • Sturdy and compact; saves space on your desktop
                    • It has swappable switches
                    • A good buy for its price

                    Cons

                    • Clicky keys and loud switches. It may not be suitable where some level of silence is required.
                    • Some LEDs might break with continued use
                    • Support for Mac is limited, only Windows PCs are fully supported.

                    You can buy this from Amazon for $44.99.

                    8. Havit Mechanical Keyboard and Mouse Combo

                    4.4-star, 1116 reviews

                      This is an RGB lighting keyboard and mouse. It’s an all-metal panel mechanical keyboard with a floating design. It has 104 keys and each of the keys has individual switches with full n-key rollover.

                      The keyboard is ergonomic and has a detachable wrist rest to reduce stress and pain on your wrist. The mouse is also programmable and has DPI levels adjustable up to 4800 DPI. You can even customize your own lighting layouts on the keyboard and it stores and retains your configurations.

                      This keyboard is compatible with Windows, MAC, and Linux. If you like mechanical keyboards, this might be the best keyboard you’re looking for.

                      Pros

                      • Impressive build quality
                      • Great buy for its price
                      • Universal compatibility

                      Cons

                      • The blue switches in the keys are pretty noisy.
                      • Some keys might begin to malfunction with prolonged use.

                      You can buy this from Amazon for $62.99.

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                      9. Havit Mechanical RGB Gaming Keyboard Mouse Headset Combo

                      4.4-star, 6772 ratings

                        This is a complete gaming kit with an RGB lighting keyboard, mouse, and headset, all combined and synced together to give you that ‘rave’ feeling when you are gaming.

                        The headphone’s breathable soft fabric earpads and memory foam provide exceptional comfort. It also has a 50 mm sound driver and virtual surround sound for precision audio as you game.

                        Keyboard and mouse are plug and play and has universal compatibility. The headphone is also compatible with different devices and games, such as PS4, PS4 Pro, Xbox, Xbox ONE, Nintendo, mobiles, tablets, and laptops.

                        Although the value for money lies in using it for gaming, it works well for just any other thing that other keyboards can do.

                        Pros

                        • The keyboard is well built and looks great
                        • Keys are solid and clicky
                        • Bright LEDs are bright and come pre-configured with lots of different lighting patterns.

                        Cons

                        • The keys are light but loud
                        • The headset is a bit bulky

                        You can buy this from Amazon for $90.99.

                        10. Logitech MK710 Wireless Keyboard and Mouse Combo

                        4.2-star, 3101 Reviews

                          You already know that Logitech produces wireless keyboards and mouse combo with batteries that last up to three years at an estimated two million stroke per year of office use. You also know that their keyboard has a cushion palm rest for the comfort of your wrist.

                          What you may find interesting in this particular model is its LCD dashboard that displays the icon status of your battery, caps lock, scroll lock, and number lock all at a glance. This might be the best keyboard and mouse combo by Logitech you can find.

                          Pros

                          • The keyboard is sturdy and does not wobble on a work desk.
                          • Keys are solid and soft, making typing comfortable

                          Cons

                          • Letters might start wearing out after some months of use.
                          • Only compatible with Windows operating systems

                          You can buy this from Amazon for $49.99.

                          Bottom Line

                          You will always find a keyboard with good functionalities for a price of less than $100. It is advisable, however, to choose one that is compatible with different operating systems and can connect to different devices.

                          Find the Best Keyboard for You

                          Featured photo credit: Gilbert Pellegrom via unsplash.com

                          Reference

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