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5 Low-Touch Ways To Keep Sales Leads Warm When They Aren’t Ready To Buy

5 Low-Touch Ways To Keep Sales Leads Warm When They Aren’t Ready To Buy

One of the most difficult tasks a salesperson faces is handling leads that show a bit of interest, but aren’t ready to buy right away. You need to carefully balance reaching out to them too often versus not keeping in touch enough to stay top of mind. Considering that the average prospect now requires six to eight touches before converting, this is a problem you’ll likely run into on a daily basis.

The solution is finding ways to reach out to these leads in a natural, low-pressure way. Here are five great ways you can do just that:

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1. Connect with them on social media

The first thing you should do with a prospect who shows interest but isn’t ready to buy is to have them connect with you on social media. That way, you can engage them in different environments, at their leisure. And the benefits can manifest in multiple ways:

  • B2B buyers who feel a connection with you are 60% more likely to purchase and to pay a premium for your services.
  • 80% of B2B decision makers are already using social media at least once per month for business purposes.
  • Companies with a strong social media presence have over 30% better revenue growth than brands lacking an impactful social presence.

2. Create lots of content

Like social media, a strong content marketing plan is a great way to keep in contact with warm leads while providing them with value at each touchpoint.

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Take a look at the things that most of your warm leads care about and develop articles, ebooks, and webinars that help solve those issues or provide a bit of additional background information. Then, periodically send your prospects content that may help them accomplish more personally and professionally. By nurturing leads this way, sales reps typically gain a 20% increase in sales opportunities.

3. Send thoughtful non-sales messages

Your conversations with customers do not always have to be sales- or product-related. Every couple months, for instance, you may send potential clients a warm note that wishes them a happy holiday or a few questions just to see how they are doing. As long as you are genuine in your outreach, you will receive positive feedback that’ll strengthen your relationship with the customer.

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4. Follow their company

When you have a sales lead that’s shown interest for future projects, you’ll want to monitor their company’s progress. Follow your customer’s employer on social media and set up Google Alerts to track brand mentions around the web. If, for example, you see that they just had a new successful product launch or reached a company milestone, send them a genuine congratulatory message. For your own benefit, this is also a great way to keep track of when they might be ready to make a new purchase or when they have a new need.

5. Optimize your emails for deliverability

Emails are a low-pressure way to implement some of the techniques already mentioned. It’s critical for you to make sure these emails aren’t getting marked as spam or overlooked. Here are some tricks to making sure your emails don’t go ignored:

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  • Avoid sales-heavy words such as ‘free’ or ‘promotion,’ especially in the subject line.
  • Keep your message size small, avoiding unnecessary graphics, attachments, or HTML.
  • Do not use excessive capitalization or punctuation in your subject lines.

Keeping warm sales leads from cooling off is extremely challenging. By following the advice above and focusing on things like social media, content marketing, and sending well wishes, however, you should be able to hold their interest without coming off as pushy. Once they’re finally ready to pull the trigger and make a purchase, the relationship you’ve nurtured will come in handy.

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Giving Gifts to Clients: How to Avoid a Generic Choice Should Your B2B Sales Team Use Video for Sales Calls? How To Future-Proof Your Website 5 Low-Touch Ways To Keep Sales Leads Warm When They Aren’t Ready To Buy 4 Compromises to Offer When Clients Ask For a Discount

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Last Updated on August 10, 2020

10 Things You Should Do If You’re Unemployed

10 Things You Should Do If You’re Unemployed

Regardless of your background, times today are tough. While uneven economies around the world have made it incredibly difficult for many people to find work, the recent COVID pandemic has made things worse.

Regardless of age and qualification, stretches of unemployment have affected us all in recent years. While we might not be able to control being unemployed, we can control how we react to it.

Despite difficult conditions, there are many ways to grow and stay hopeful. Whether you’re looking for work, or just taking a breather between assignments, these 10 endeavors will keep you busy and productive. Plus, some may even help push your resume to the top of the next pile.

Here’re 10 things you should do when you’re unemployed:

1. Keep a Schedule

It’s fine to take a few days after you’re finished at work to relax, but try not to get too comfortable.

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As welcoming as permanently moving into your sweatpants may seem, keeping a schedule is one way to stay productive and focused. While unemployed, if you continue to start your day early, you are more likely to get more done. Also, keeping up with day to day tasks makes you less likely to grow depressed or inactive.

2. Join a Temp Agency

One of the easiest ways to bridge the gap between jobs is to find temporary work, or work with a temp agency. While many unemployed people job hunt religiously, rememberer to include temp agencies in the search.

While not a permanent solution, you will be in a better position financially while you search for something permanent.

3. Work Online

Another great option if you’re unemployed is online work. Many different sites offer a variety of ways to make money online, but make sure the site you’re working for is reputable.

Micro job sites such as Fiverr and Upwork as well as sites that pay for you to take surveys, are all quick, legitimate options. While these sites sometimes offer lower pay, it’s always better to move forward slowly than not at all.

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Here’s How to Find and Land a Legit Online Work from Home Job.

4. Get Organized

Unemployment is an excellent opportunity to get organized. Embark on some spring cleaning, go through old boxes, and get rid of the things you don’t need. Streamlining your life will help you dive head first into the next chapter, plus it helps you feel like your unemployed time is spent productively.

Try these tips: How to Organize Your Life: 10 Habits of Really Organized People

5. Exercise

Much like organizing your life, another good way to keep yourself enthusiastic and healthy is to exercise. It doesn’t take much to get slightly more active, and exercise can help you stay positive. Even a walk around the block a few times a week can do a lot for keeping you motivated and determined. If you take care of yourself, you can make the most of this extra time.

6. Volunteer

Volunteering is an excellent way to use extra time when you’re unemployed. Additionally, if you volunteer in an area related to your job qualifications, you can often include the experience on your resume.

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Not only that, doing good is a true mood booster and is sure to help you stay optimistic while looking for your next job.

7. Improve Your Skills

Looking for ways to increase your job skills while unemployed is a good way to move forward as well. Look for certifications or training you could take, especially those offered for free.

You can qualify more for even entry level positions with extra training in your line of work, and many cities or states offer job skills training. Refreshing your resume, and interview and job skills may make your job hunt easier.

8. Treat Yourself

Unemployment can be trying and tiring, so don’t forget to treat yourself occasionally. Take a reasonable amount of time off from your weekly job hunt to recharge and rest up. Letting yourself rest will maximize your productivity during the hours you job search.

Even if you don’t have extra money for entertainment, a walk or visit to the park can do wonders to help you go back and attack your job hunt.

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9. See What You Can Sell

Another good way to bridge the gap between jobs is to sell unused possessions. eBay and Amazon are both secure sites, but traditional garage sales are a fine option too. Sell off a few video games, or some electronics, for some quick and easy cash while you figure out a permanent solution.

10. Take a Course

Much like training and certifications, taking a class can be a good way to keep yourself sharp while unemployed. Especially when you’re between jobs, it can be easy to forget this option, as most courses cost money. Don’t forget the mass of free educational tools online: 25 Killer Sites For Free Online Education

Keeping your brain sharp can help you stay focused and may even help you learn some new, relevant job skills.

The Bottom Line

While unemployment numbers are still high, there are many things you can do to better yourself and move forward. While new skills to aid your job hung might seem out of reach, there are plenty of free ways to get ahead, online and off.

Additionally, don’t forget that taking time for yourself can do wonders for keeping you productive in your job hunt. While it is a challenge, don’t give up–being unemployed can offer you extra time to better yourself, and possibly grow more qualified to find work.

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Featured photo credit: neONBRAND via unsplash.com

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