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How To Make Money Self-Publishing Your Book

How To Make Money Self-Publishing Your Book

    One of the biggest undertakings for any writer, author, communicator, journalist, artist, or professional is publishing a book. Specifically, self-publishing is one interesting venture, but may not be a huge return on investment (ROI) for your efforts right away.

    Wikipedia defines “indie” literature as publishing a book “outside mainstream publishing.” Falling under this category of “indie” literature, self-publishing a book can be a great way to build your brand as a writer and can be an avenue with which to experiment. It will provide a self-starter with hands-on experience and an inside look into what the process is all about.

    Basic Facts About Self-Publishing

    The following are key facts about self-publishing for readers and authors:

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    • 30 percent of the top 100 books on Amazon are self-published and the number continues to grow.
    • Classics from Mark Twain, Charles Dickens, Virginia Woolf, and others were self-published works.
    • 21st century technology has made financially-viable digital printing, eBooks and online book retailing to its current form.
    • Self-publishing can give authors much greater earning potential than the traditional route on day one.
    • Self-published books never go out of print.
    • Self-publishing frees an author from writing what the publishing company tells them to write, and allows them to write about what they like and what makes them tick.

    Tips for Self-Publishing Success

    This infographic paints a picture on what should be considered the top keys with having self-publishing success:

      To recap here are some important takeaways from the visual graphic above:

      • Put your heart into it
      • Provide quality of content
      • Invest time, money and effort

      No matter the scale of success you are aiming for put all of you heart in the project. If you don’t feel passionate about your subject matter or at least put all of your heart and effort into your writing, your book will fall short.

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      If you dedicate the necessary amount of hours of writing, carefully investing your money and maximizing effort you will come away with a successful piece of literature.

      Effectively Promoting Your Book

      So, once you have found what to write about what do you think happens next? How do you promote it? Do you contact a publishing company? These are just one of the many question that have no specific or magical answer.

      If you opt to go with a self-publishing services you better have money saved up and invested. You will have to pay fees, and fork over a percentage towards printing your book. Services will typically provide editorial assessment, copy editing, proofreading or a combination all three. The price is ultimately calculated from the total number of words in your book.

      While it may seem like a done-for-you solution to hire a “self-publishing” company, the fees associated with it will eat into your profits on a continuous basis. You see, if you self-publish on your own, you don´t pay a cut to anybody and keep the earnings for yourself. However, you may not have the connections and resources that a self-publishing company will have. You will need to weigh the costs and benefits of either publishing on your own or working with a company in order to have the greatest chance of success. There are many places to look online to learn more, for example, Steuben Press is an online book printer and a valuable resource for self-publishers.

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      Once your book is written Steuben Press suggests these proven steps to promote your self-publishing work:

      1. Sell to those you know
      2. Encourage sharing
      3. Recruit influencers
      4. Create a buzz online
      5. Organize a launch party

      Word-of Mouth Promotion

      When you pitch your own work to people you know it will build word-of-mouth marketing and it is cheaper than paying for advertising (online, social, mobile, etc.). Furthermore, someone in your immediate circles might connect you to that person who has access to an audience via a podcast, YouTube channel or just any other medium out there among the masses.

      Social Media Promotion

      You can also provide the first digital copies in advance in exchange to have readers submit reviews on Amazon. Additionally, you can use social networks like Facebook, Twitter, Pinterest and LinkedIn to promote your book. Utilize the Facebook Live feature to talk about your work, host a Twitter chat to answer questions, post beautifully crafted images of the cover and memorable quotes or excerpts from the book on Pinterest, and publish multiple posts that provide insight about the process of writing this book.

      All of these efforts will help connect you with potential influencers, and at the same time create some buzz online. The more times you share content related to your work on the web while others simultaneously talk about on their existing networks, it will become increasingly visible to others. The process does not happen overnight.

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      Launch Party Promotion

      Finally, host a launch party. Do this within the confines of your budget and resources. Once you have compiled all the data, the number of people actively involved in the process and demand for copies will allow you to foresee just how large the gathering should be.

      The goal of a launch party is not only to be a catalyst for spreading your book via word of mouth and social shares, it also serves to facilitate another vital component of a book launch – book reviews. Each member of the launch team should be incentivized to write a review on Amazon. You see, Amazon’s algorithm that determines product listing rank, and relies heavily on the number of reviews and the velocity of reviews. The term ‘velocity’ means the algorithm picks up on if many reviews all come in at once and interprets these signals as popularity. In turn, more visibility results in the book listings.

      Takeaways and conclusions

      Now that you understand the nuts and bolts of what it means to self-publish, the sky is the limit. You do however have to understand that there is a fierce competition from a pool of talented writers out there, but it is possible to successfully self-publish and self-promote your book.

      Featured photo credit: StockSnap/Pixabay via pixabay.com

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      Anthony Carranza

      Multilingual writer and journalist covering all things technology and productivity.

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      Last Updated on June 25, 2019

      How to Ace an Interview: 10 Tips from a Professional Career Advisor

      How to Ace an Interview: 10 Tips from a Professional Career Advisor

      Wondering how to ace an interview? In this article, you will learn everything you need to nail your dream job — from resume submission to the end of the interview cycle.

      In order to land a job interview, you must start with submitting a great resume. Submitting resumes is generally done by, “apply now”, the way many apply for consideration to a job requisition. Even if not applying the tradition way, let’s say, emailing someone in your network about an opportunity- you will still need a great resume.

      So first thing first, work on your resume.

      Today in the United States, 98% of organizations use applicant tracking systems (ATS) to extract information from an applicant’s resume to build a digital applicant profile that can be searched, filtered, and/or ranked.[1] So, a resume that is ATS friendly is part one for landing and acing a job interview.

      To do this, a resume must have certain formatting and keywords to get the resume through the scan and into the hands of a recruiter. Without a resume that works with and for today’s technology and requirements, an interview can be difficult to land.

      Here’s a great DIY Resume Guide (Do it Yourself Resume Guide) to help you craft an ATS and Recruiter friendly resume:[2]

      There used to be a time where a job application was enough, today, an ATS friendly resume leads all methods in landing a job interview.

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      Now, let’s talk about acing that interview.

      A job interview is part 2 of the job application process. An interview is where applicants that have met the minimum requirements are selected to discuss the job opportunity with the employer or hiring manager.

      Interviews are generally conducted via telephone, in person, and or applications/technology such as Skype. When the interview is landed, these 10 tips will help you ace the job interview:

      1. Going for a Job Opportunity That Speaks to Your Passion

      Having a passion for the job/ industry is extremely important. Doing something that aligns with inner passion is important for quality of life.

      People that have passion for the job that they are interviewing for generally have better interview experiences. When we talk about what we love, it is seen in our faces, our body language, and heard in our tone. Here’re 10 Reasons Why Following Your Passion Is More Important Than Money.

      In short, consideration of talents, discovering the things that make you happy and sad, and what you love losing yourself in.

      2. Study the Job Description: Essential Job Functions and Qualification Requirements

      Doing this will allow you the opportunity to develop examples of past and present experience that relate to the essential job functions and required qualifications.

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      Examples of experience is always a plus for interviewers, painting a full picture goes a long way. Even when not asked for an example, it is always a plus to tie answers to interview questions to examples from your experience.

      If there is a portfolio (work samples: images, writing samples, published work, videos, awards, etc.) of work- that’s even better!

      3. Research the Company and the Interviewer(s)

      Being an employee means entering into a relationship with an employer. In many areas of life, research is done prior to committing; researching a company prior to an interview is no different.

      It is important to determine if the company is a good fit and therefore makes it easier to answer “why do you want to work here?” It helps better verbalize how past experience, skills, and values align with the company’s mission, and it shows the interviewer that you are interested in more than just a job.

      4. Think Positive and Tap into Confidence

      Positivity exudes confidence and both are necessary, so the employers knows that trust can be given.

      Thoughts lead to action, therefore, operating from a positive perspective will reveal confidence. The goal of the interview is to land the job offer; employers need to believe that you believe in yourself so that they can believe you. Here are a few tips for positive thinking.

      5. Have Copies of the Resume Used to Apply for the Job

      It’s always good to be ready for extra interviewers in the room; many interviews today are panel interviews/ multi-person interviews.

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      Though a resume was likely submitted with the application, it is always a good idea to come with extra copies in anticipation of the potential need. If there was no resume submission, it is crucial that you provide a copy during the interview; doing this shows the employer preparedness and resolution to challenges.

      6. Plan for Behavior Based Interview Questions

      Most companies use pre-selected questions, often times having a list of behavior-based questions. Usually these questions start with: “provide an example of”, “tell me about a time when”, and/or “describe a time/situation when”.

      Having examples of problems solved and strategies used, initiatives led, contributions to teams and departments, will help ace a job interview. Painting a picture to help employers see skills, qualifications, and experience is extremely important during a job interview.

      7. Make a List of Selling Points

      It’s important to be proactive about the selling points that you want to make in an interview. This is where a portfolio works great! It is a great idea to make a list of selling points that reaffirms and demonstrates skills, qualifications, and experience.

      Consider: awards, programs/ processes launched that led to cost savings and/or profitability, training/education, etc.

      8. Showcase a Mixture of Personality and Professionalism

      Companies like to make sure that interviewees are a good match for the company culture. Having a good balance of personality and professionalism during a job interview is key.

      Personality can be shown when discussing hobbies, community service or extracurricular activities in answers to behavior-based questions, when describing your passion, and when discussing selling points.

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      9. Have Your Questions Ready- Interviewing Isn’t One-Sided

      Interviews are two-sided, like all relationships (an employee and employer agreement is a type of relationship). Before entering in many relationships, we all have a set of questions that we need answers to, prior to making the decision to commit.

      Beyond doing this for self (because asking questions helps reduce doubt and uncertainty), it also shows the employer that there is interest in the company and its future and, shows that you are informed.

      Here are a few considerations: “Can you tell me about the team I’ll be working with?”, “Why is this position open?”, and “What qualifications/ skills are important to succeed in this role?” You can also take a look at this guide for more idea: 7 Questions to Ask in a Job Interview That Will Impress the Interviewer

      10. Follow-up with a Thank You Note

      Interviewers love gratitude. Sending a “thank you for taking the time to discuss the job opening with me”, is very important to acing an interview.

      Interviewers discuss one job opening with many applicants. A thank you note can serve as gratitude and the final chance to showcase selling points. This is also the opportunity to address any concerns that the interviewer may have had in the interview.

      Summing It up

      Consider a job interview a house. the foundation for acing a job interview is passion. The frame is a resume that lands the interview. The plumbing and electrical are showing up with confidence, providing a list of selling points, having examples of your experience and qualifications, and engaging the interviewer. The roof is showing gratitude with a thank you note.

      More Tips About Job Interviews

      Featured photo credit: Nik MacMillan via unsplash.com

      Reference

      [1] Jobscan: What is an Applicant Tracking System?
      [2] Veronica Castillo: New Job- DIY Resume

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