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How To Make Money Self-Publishing Your Book

How To Make Money Self-Publishing Your Book

    One of the biggest undertakings for any writer, author, communicator, journalist, artist, or professional is publishing a book. Specifically, self-publishing is one interesting venture, but may not be a huge return on investment (ROI) for your efforts right away.

    Wikipedia defines “indie” literature as publishing a book “outside mainstream publishing.” Falling under this category of “indie” literature, self-publishing a book can be a great way to build your brand as a writer and can be an avenue with which to experiment. It will provide a self-starter with hands-on experience and an inside look into what the process is all about.

    Basic Facts About Self-Publishing

    The following are key facts about self-publishing for readers and authors:

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    • 30 percent of the top 100 books on Amazon are self-published and the number continues to grow.
    • Classics from Mark Twain, Charles Dickens, Virginia Woolf, and others were self-published works.
    • 21st century technology has made financially-viable digital printing, eBooks and online book retailing to its current form.
    • Self-publishing can give authors much greater earning potential than the traditional route on day one.
    • Self-published books never go out of print.
    • Self-publishing frees an author from writing what the publishing company tells them to write, and allows them to write about what they like and what makes them tick.

    Tips for Self-Publishing Success

    This infographic paints a picture on what should be considered the top keys with having self-publishing success:

      To recap here are some important takeaways from the visual graphic above:

      • Put your heart into it
      • Provide quality of content
      • Invest time, money and effort

      No matter the scale of success you are aiming for put all of you heart in the project. If you don’t feel passionate about your subject matter or at least put all of your heart and effort into your writing, your book will fall short.

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      If you dedicate the necessary amount of hours of writing, carefully investing your money and maximizing effort you will come away with a successful piece of literature.

      Effectively Promoting Your Book

      So, once you have found what to write about what do you think happens next? How do you promote it? Do you contact a publishing company? These are just one of the many question that have no specific or magical answer.

      If you opt to go with a self-publishing services you better have money saved up and invested. You will have to pay fees, and fork over a percentage towards printing your book. Services will typically provide editorial assessment, copy editing, proofreading or a combination all three. The price is ultimately calculated from the total number of words in your book.

      While it may seem like a done-for-you solution to hire a “self-publishing” company, the fees associated with it will eat into your profits on a continuous basis. You see, if you self-publish on your own, you don´t pay a cut to anybody and keep the earnings for yourself. However, you may not have the connections and resources that a self-publishing company will have. You will need to weigh the costs and benefits of either publishing on your own or working with a company in order to have the greatest chance of success. There are many places to look online to learn more, for example, Steuben Press is an online book printer and a valuable resource for self-publishers.

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      Once your book is written Steuben Press suggests these proven steps to promote your self-publishing work:

      1. Sell to those you know
      2. Encourage sharing
      3. Recruit influencers
      4. Create a buzz online
      5. Organize a launch party

      Word-of Mouth Promotion

      When you pitch your own work to people you know it will build word-of-mouth marketing and it is cheaper than paying for advertising (online, social, mobile, etc.). Furthermore, someone in your immediate circles might connect you to that person who has access to an audience via a podcast, YouTube channel or just any other medium out there among the masses.

      Social Media Promotion

      You can also provide the first digital copies in advance in exchange to have readers submit reviews on Amazon. Additionally, you can use social networks like Facebook, Twitter, Pinterest and LinkedIn to promote your book. Utilize the Facebook Live feature to talk about your work, host a Twitter chat to answer questions, post beautifully crafted images of the cover and memorable quotes or excerpts from the book on Pinterest, and publish multiple posts that provide insight about the process of writing this book.

      All of these efforts will help connect you with potential influencers, and at the same time create some buzz online. The more times you share content related to your work on the web while others simultaneously talk about on their existing networks, it will become increasingly visible to others. The process does not happen overnight.

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      Launch Party Promotion

      Finally, host a launch party. Do this within the confines of your budget and resources. Once you have compiled all the data, the number of people actively involved in the process and demand for copies will allow you to foresee just how large the gathering should be.

      The goal of a launch party is not only to be a catalyst for spreading your book via word of mouth and social shares, it also serves to facilitate another vital component of a book launch – book reviews. Each member of the launch team should be incentivized to write a review on Amazon. You see, Amazon’s algorithm that determines product listing rank, and relies heavily on the number of reviews and the velocity of reviews. The term ‘velocity’ means the algorithm picks up on if many reviews all come in at once and interprets these signals as popularity. In turn, more visibility results in the book listings.

      Takeaways and conclusions

      Now that you understand the nuts and bolts of what it means to self-publish, the sky is the limit. You do however have to understand that there is a fierce competition from a pool of talented writers out there, but it is possible to successfully self-publish and self-promote your book.

      Featured photo credit: StockSnap/Pixabay via pixabay.com

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      Anthony Carranza

      Multilingual writer and journalist covering all things technology and productivity.

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      Last Updated on February 11, 2021

      10 Secrets of Making Every Presentation Fun, Engaging, and Enjoyable

      10 Secrets of Making Every Presentation Fun, Engaging, and Enjoyable

      Not a lot of people are good at public speaking. You could even say that virtually everyone needs to get some practice, and preferably good guidance, before they can learn to stay calm when facing a room full of people. Having all eyes on you is an uncomfortable experience and it takes time to get used to. However, even if you can manage to control your stage fright and stay focused, it doesn’t necessarily mean that your presentation won’t put people to sleep. This is usually the case with long presentations on a very dull subject, with the presenter speaking in a monotone voice and dimming the lights to play a PowerPoint presentation.

      You have to work hard to develop the right skills

      If you want to be remembered and actually get people engaged, you need to make your presentation fun and enjoyable, without coming off as corny or desperate to please. I know, it doesn’t sound that easy at all! A good presentation during a promotional event or given to an important client can be a game changer for your business, so it is easy to get stressed out and fail to perform all that well. Luckily, giving an interesting lecture is something that can be practiced and perfected. There is plenty of advice out there on the topic, but let’s look at the most important aspects of giving a memorable and fun presentation.

      1. Make your presentation short and sweet

      With very long, meandering speeches you tend to lose the audience pretty early on, and from then on out it’s just a test of endurance for the few bravest listeners. Not only will people’s attention start to drop rapidly after sitting and listening to you talk for 30 minutes, but you also risk watering down your core ideas and leaving your audience with little in the way of key phrases and important bits of information to take away from the whole ordeal. Famous speakers throughout history have known the importance of condensing the information by using well thought out sentences and short phrases loaded with meaning.

      JFK’s famous: ”It’s not what your country can do for you, but what you can do for your country,” expresses so much in very few words and gets the audience thinking. Ancient Spartans, for example were famous for their quick, dry wit, often demolishing their opponent’s argument with a single word or phrase. You’ll want to channel that ancient spirit and be as concise as possible when preparing your presentation.

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      2. Open up with a good ice breaker

      At the beginning, you are new to the audience. There is no rapport, no trust and the atmosphere is fairly neutral. Even if some of the people there know you personally, the concept of you as an authority on a particular matter giving a speech will be foreign to them. The best way to encourage a warm and friendly atmosphere is to get some kind of emotional response out of the audience right at the beginning. It doesn’t matter what emotion it is, you just need to connect with them on a more personal level. It can be shock, curiosity, laughter, knowing smirks, nervousness – whatever gets them out of that initial feeling of indifference. There are different kinds of effective ice-breakers, but generally speaking, the most successful ones utilize one of these tactics:

      • Joking
      • Tugging on their heart strings
      • Dropping a bombastic statement
      • Telling an interesting and relevant anecdote
      • Using a metaphor or drawing comparisons

      You can make a small, self-deprecating comment, stir the presentation one way and then suddenly surprise the audience, use sarcasm, open up with a short childhood story that taught you a lesson, quote a famous person and elaborate on it from personal experience, use an inspirational anecdote or hit them with a bit of nostalgia. Just remember to keep it short and move on once you’ve gotten a reaction.

      3. Keep things simple and to the point

      Once you’re done warming up the crowd you can ease them into the core concepts and important ideas that you will be presenting. Keep the same presentation style thoughout. If you’ve started off a bit ironic, using dry wit, you can’t just jump into a boring monologue. If you’ve started off with a bang, telling a couple of great little jokes and getting the crowd riled up, you have to keep them happy by throwing in little jokes here and there and being generally positive and energetic during the presentation. You need a certain structure that you won’t deviate too far from at any point. A good game plan consists of several important points that need to be addressed efficiently. This means moving on from one point to another in a logical manner, coming to a sound conclusion and making sure to accentuate the key information.

      4. Use a healthy dose of humor

      Some of the best speeches and presentations in the world, which have been heard and viewed by millions, all feature plenty of humor. No matter the subject, a great speaker will use natural charisma, humor and beautiful language to convey their points and get the crowd excited about what they are saying. A great example of building rapport with the audience through the use of humor is Barrack Obama talking about the government building Iron Man.

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      It is silly and fun, and absolutely not something that you would expect from a man in a position of power speaking in such a serious setting – and it’s exactly why it works. The more serious the situation and the bigger the accent on proper social behavior, the harder your jokes will hit.

      5. Try to tell a story instead of ranting

      Some people can do all of the above things right and still manage to turn their short and fun little presentation into a chaotic mess of information. You don’t want your speech to look like you just threw a bunch of information in a blender in no particular order. To avoid rambling, create a strong structure. Start with the ice breaker, introduce the core concepts and your goals briefly, elaborate on the various points in a bit more detail, draw logical conclusions and leave your audience with a clear takeaway message. You want to flow naturally from one part to the next like you are telling a big story chapter by chapter.

      6. Practice your delivery

      Standing in front of the mirror and practicing a speech or presentation is a technique as old as mirrors – well, come to think of it, as old as human speech, since you can see yourself reflected in any clear and calm body of water – and that means that it is tried and true. The theory is incredibly simple, yet the real problem is actually putting in the effort day in and day out. Work on your posture, your tone of voice, accent, pauses between sentences and facial expressions. The most important thing is to talk slowly and loudly enough to be heard and understood clearly. Many famous speakers, such as Demosthenes and King George VI, overcame speech impediments through hard work.

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      7. Move around and use your hands

      Although you won’t instill confidence in your project if you are very jittery, moving around erratically, not knowing what to do with your hands and making fast movements, standing dead still can be just as bad. You shouldn’t be afraid to use your arms and hands when talking as it makes you seem more passionate and confident. The same goes for moving around and taking up some space. However, try to make slower, calculated and deliberate movements. You want your movements to seem powerful, yet effortless. You can achieve this through practice.

      8. Engage the audience by making them relate

      Sometimes you will lose the audience somewhat in techno-babble, numbers, graphs and abstract ideas. At that point it is important to reel them back in using some good, old-fashioned storytelling. Make comparisons to events from everyday life that most people are more than familiar with. By making things look simple, not only will you help your audience get a better understanding of the subject by enabling them to visualize the information more clearly, you will also draw a connection between you. After all, you are all just regular people with similar experience, you just happen to be performing different roles at the moment.

      9. Use funny images in your slides

      Although slides are not really necessary at all times, if you do need them to make your point and present your information more effectively, it’s best to liven them up. They say that facts aren’t always black and white, and your presentation should reflect this. Add a bit of color, make the information stand out and use an interesting animation to switch from slide to slide. You can use the slides to add some more humor, both in terms of the text and the images. An image that is used to elicit a positive response needs to be funny within the context of what you are discussing. For example, if you are discussing the topic of authority, an image of Eric Cartman from South Park in a police uniform, demanding that you respect his “authoritah,” is a nice way to have a bit of fun and lighten things up.

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      10. End on a more serious note

      When all is said and done you will want the audience to remember the core concepts and keep thinking about what you have said after the presentation is over. This is why you should let things naturally calm down and end with an important idea, quote or even a question. Plant a seed in their mind and make them think. Let us turn to Patrick Henry for a great way to end a speech: “Is life so dear or peace so sweet as to be purchased at the price of chains and slavery? Forbid it, Almighty God! I know not what course others may take; but as for me, give me liberty or give me death.”

      As you can see, there is quite a bit to learn when it comes to giving a good presentation, one that is both memorable and fun. Be sure to work on your skills tirelessly and follow in the footsteps of great orators.

      Featured photo credit: Austin Distel via unsplash.com

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