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How To Make Money Self-Publishing Your Book

How To Make Money Self-Publishing Your Book

    One of the biggest undertakings for any writer, author, communicator, journalist, artist, or professional is publishing a book. Specifically, self-publishing is one interesting venture, but may not be a huge return on investment (ROI) for your efforts right away.

    Wikipedia defines “indie” literature as publishing a book “outside mainstream publishing.” Falling under this category of “indie” literature, self-publishing a book can be a great way to build your brand as a writer and can be an avenue with which to experiment. It will provide a self-starter with hands-on experience and an inside look into what the process is all about.

    Basic Facts About Self-Publishing

    The following are key facts about self-publishing for readers and authors:

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    • 30 percent of the top 100 books on Amazon are self-published and the number continues to grow.
    • Classics from Mark Twain, Charles Dickens, Virginia Woolf, and others were self-published works.
    • 21st century technology has made financially-viable digital printing, eBooks and online book retailing to its current form.
    • Self-publishing can give authors much greater earning potential than the traditional route on day one.
    • Self-published books never go out of print.
    • Self-publishing frees an author from writing what the publishing company tells them to write, and allows them to write about what they like and what makes them tick.

    Tips for Self-Publishing Success

    This infographic paints a picture on what should be considered the top keys with having self-publishing success:

      To recap here are some important takeaways from the visual graphic above:

      • Put your heart into it
      • Provide quality of content
      • Invest time, money and effort

      No matter the scale of success you are aiming for put all of you heart in the project. If you don’t feel passionate about your subject matter or at least put all of your heart and effort into your writing, your book will fall short.

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      If you dedicate the necessary amount of hours of writing, carefully investing your money and maximizing effort you will come away with a successful piece of literature.

      Effectively Promoting Your Book

      So, once you have found what to write about what do you think happens next? How do you promote it? Do you contact a publishing company? These are just one of the many question that have no specific or magical answer.

      If you opt to go with a self-publishing services you better have money saved up and invested. You will have to pay fees, and fork over a percentage towards printing your book. Services will typically provide editorial assessment, copy editing, proofreading or a combination all three. The price is ultimately calculated from the total number of words in your book.

      While it may seem like a done-for-you solution to hire a “self-publishing” company, the fees associated with it will eat into your profits on a continuous basis. You see, if you self-publish on your own, you don´t pay a cut to anybody and keep the earnings for yourself. However, you may not have the connections and resources that a self-publishing company will have. You will need to weigh the costs and benefits of either publishing on your own or working with a company in order to have the greatest chance of success. There are many places to look online to learn more, for example, Steuben Press is an online book printer and a valuable resource for self-publishers.

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      Once your book is written Steuben Press suggests these proven steps to promote your self-publishing work:

      1. Sell to those you know
      2. Encourage sharing
      3. Recruit influencers
      4. Create a buzz online
      5. Organize a launch party

      Word-of Mouth Promotion

      When you pitch your own work to people you know it will build word-of-mouth marketing and it is cheaper than paying for advertising (online, social, mobile, etc.). Furthermore, someone in your immediate circles might connect you to that person who has access to an audience via a podcast, YouTube channel or just any other medium out there among the masses.

      Social Media Promotion

      You can also provide the first digital copies in advance in exchange to have readers submit reviews on Amazon. Additionally, you can use social networks like Facebook, Twitter, Pinterest and LinkedIn to promote your book. Utilize the Facebook Live feature to talk about your work, host a Twitter chat to answer questions, post beautifully crafted images of the cover and memorable quotes or excerpts from the book on Pinterest, and publish multiple posts that provide insight about the process of writing this book.

      All of these efforts will help connect you with potential influencers, and at the same time create some buzz online. The more times you share content related to your work on the web while others simultaneously talk about on their existing networks, it will become increasingly visible to others. The process does not happen overnight.

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      Launch Party Promotion

      Finally, host a launch party. Do this within the confines of your budget and resources. Once you have compiled all the data, the number of people actively involved in the process and demand for copies will allow you to foresee just how large the gathering should be.

      The goal of a launch party is not only to be a catalyst for spreading your book via word of mouth and social shares, it also serves to facilitate another vital component of a book launch – book reviews. Each member of the launch team should be incentivized to write a review on Amazon. You see, Amazon’s algorithm that determines product listing rank, and relies heavily on the number of reviews and the velocity of reviews. The term ‘velocity’ means the algorithm picks up on if many reviews all come in at once and interprets these signals as popularity. In turn, more visibility results in the book listings.

      Takeaways and conclusions

      Now that you understand the nuts and bolts of what it means to self-publish, the sky is the limit. You do however have to understand that there is a fierce competition from a pool of talented writers out there, but it is possible to successfully self-publish and self-promote your book.

      Featured photo credit: StockSnap/Pixabay via pixabay.com

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      Anthony Carranza

      Multilingual writer and journalist covering all things technology and productivity.

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      Last Updated on April 17, 2019

      10 Essential Soft Skills That Will Help Advance Your Career

      10 Essential Soft Skills That Will Help Advance Your Career

      What’s the secret of professional success? Some of it lies in the mastery of your discipline and all the technical skills you have to carry out your job; but a much bigger part lies in the soft skills list you possess.

      Soft skills are your people or relationship skills—how well you get along with others and your ability to communicate and collaborate—as well as the personal characteristics you bring to the job, such as optimism, a can-do attitude and the motivation to work hard. These skills are not always easy to point out, but their absence can cause serious problems and negatively affect the whole work atmosphere.

      They say that hard skills will help you get the job, but soft skills will help you get along—and get ahead. With that in mind, here’s the top-10 essential soft skills list to help you advance your career.

      1. Communication Skills

      Communication skills are hands-down the most sought-after soft skill that bosses want, and this one ability covers a lot of ground.

      To communicate well, you have to listen carefully, interpret the context of the conversation, express yourself clearly, persuade others of your point of view, check your body language and use an engaging presentation style that won’t intimidate or bore your audience. That’s a big ask!

      Your personality traits can influence the way you communicate with others. For instance, some people get straight to the point and center their arguments around facts and logic; others are cooperative and sensitive to how others feel. Both these approaches are equally valuable but there can be misunderstandings if you don’t understand where the other person is coming from.

      Taking a comprehensive personality test can help you understand why you communicate the way you do and where your blind spots are. It can also help you understand other communication styles is so you can tailor your communication to the person you’re dealing with.

      After all, connecting with your conversation partner is the hallmark of good communication.

      2. Flexibility

      Change is an essential part of any business. Companies need employees who are flexible enough to work with new initiatives, open to new ideas, and generally are able to tough it out when things don’t go as planned.

      Research has found a link between job performance and flexibility over the long term because there will be times when you have to step outside your routine and rise to fresh challenges that didn’t exist before.

      Being flexible doesn’t mean you have to hop into a new task or job role like an expert. Rather, it’s about showing you’re willing to accept new responsibility and learn different things.

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      Bosses look for people who are prepared to step outside their comfort zones and are open to alternative solutions when their first idea doesn’t work.

      3. Being a Team Player

      Working on a team can be challenging but learning to do it well can definitely help you get ahead in your career. Employers look for people who can negotiate, cooperate and manage conflicts with other people to achieve a common goal. That includes the ability to build lasting relationships with customers and clients.

      What makes a good team player? Essentially, it’s someone who knows the goal and knows her role. Employers look for evidence that you know your strengths, your responsibilities and how you can best contribute to the team, then put those skills into action by sharing ideas and communicating in a respectful manner. That’s the definition of being a good team player.

      This is another area where taking a personality test can help you get ahead. When teams work together, each member brings a unique set of skills and qualities to the group. Research has shown that different combinations of personalities affect how teams collaborate and how productive they are.

      Knowing who you are, and how you work on a team, can drive new insights and open the door to better teamwork.

      4. Positive Mental Attitude

      There are plenty of things you can’t change at work, like the people you work with or the fact that the printer is broken again. The one thing you can change is how much you let these things bother you.

      Bosses like people who are calm, rational and upbeat—those who diffuse tensions in the workplace, not get all grouchy and go around slamming doors.

      Studies show that people who maintain a sunny disposition have better relationships at work, are happier in their jobs and make better decisions than those who whine and complain. Some suggest that a positive mental attitude can also make you live longer—which means it’s beneficial for every area of your life![1]

      It’s not always easy to keep a “glass half full” mentality when work is stressful and the deadlines are piling up. But there are some things you can do to help maintain a positive attitude. Laughing at your unfortunate circumstances keeps the work environment positive, and taking “sanity” breaks can help you keep your cool in high-pressure situations.

      Managers look for positive mental attitude in a team member that is ready for a promotion, so it really does pay to keep your cool in challenging situations.

      5. A Strong Work Ethic

      People with a strong work ethic are committed to the role, persevere when things get tough and are inspired by challenge. These people are ambassadors for the organization, and will always be seen as top talent and ideal candidates.

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      If you can exhibit this skill, then expect to be seen as a great candidate, eligible for new opportunities and positions throughout your career.

      Since a strong work ethic can mean different things to different people, it helps to show specific examples of your exceptional work ethic during a performance appraisal or interview. For instance, you might talk about:

      • A time when you persisted in the face of challenges and did not shy away from hard work.
      • How you volunteered to help with projects even though these tasks did not form part of your job description.
      • The networking, workplace learning and skills betterment you’ve undertaken, which shows ambition and drive (people with a strong work ethic have those qualities in spades).
      • How you own your mistakes and never, ever point the finger of blame at others.

      For help with building a strong work ethic, check out these tips: How to Build a Reliable Work Ethic

      6. Public Speaking

      Who’s terrified of public speaking? Pretty much everyone, since public speaking is America’s number one fear, ahead of death at number five and loneliness at number seven.

      Yet, according to Warren Buffett, mastering this one skill you could increase your personal value by 50 percent.[2] That’s huge!

      If you’re not natural at public speaking, you’re in good company. Buffett had to work hard to overcome his stage fright and once dropped out of a public-speaking course before it started—because he was afraid of public speaking! He eventually realized that he needed to build up his confidence by just doing it; over and over in front of small groups.

      For a more structured approach, Toastmasters International teaches public speaking and leadership skills through a variety of pathways. Membership of this non-profit looks good on your resume but the real payoff will come when you can put your newfound skills to use on the job or in the interview room.

      Or, you can check out this advice: The Ultimate Public Speaking Tips to Hook and Impress Any Audience

      7. Integrity

      From a manager’s point of view, the two integrity skills that will set you apart are:

      • Always doing what you say you will do
      • Owning an error instead of minimizing or hiding it

      …even when no one is around to check up on you.

      There are lots of people who have climbed the ladder without scruples, but they are not the people who others trust, respect and support when promotion time comes around.

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      Behaving with integrity is a safe and consistent way to enhance your reputation and achieve your professional goals.

      8. Managing Your Time

      Phone calls, texts, Slack pings, meetings, huddles, side projects, multitasking—we are busier today than any generation before us. There’s no denying the workplace is an incredibly distracting place to be.

      A lot of us have traded effectiveness for busyness which we wear as a badge of honor, both as a proxy for productivity and to show our value to the company. But what bosses want, what they really, really want, is someone who actually gets stuff done on time.

      Time management is not merely the art of being on time, but of managing your time so you focus on the projects that really matter and add value to the business. This means prioritizing well, sticking to schedules, delegating, and not getting distracted by tasks that are easier to perform or less important. It means planning ahead and learning when it’s appropriate to say no.

      Time management can be a tough skill to maintain, but not a difficult one to pick up. Monitor your actions for a few days—how long do your tasks take to finish? What’s interrupting you? What causes you to lose focus? Once you have the answers to these questions, you can set a schedule for yourself to make sure you’re spending your time wisely and this valuable asset is never wasted.

      These 20 Quick Time Management Tips to Super Boost Your Productivity are also great to try.

      9. Assertiveness

      In any workplace, you typically will find people with the following conflict styles:

      • Passive: Those who go out of their way to avoid conflict.
      • Passive-aggressive: Those who express their negative feelings through actions rather than words.
      • Aggressive: Those who respond to conflict in a hostile and rude manner. These people get their opinion heard but they won’t make any friends in the process.
      • Assertive: People who stick up for their rights while still respecting the rights of others.

      Managers look for assertiveness above all other styles because it allows decisions to be made without conflict or alienating people.

      How do you use this information for yourself?

      It starts with understanding your personality so you can anticipate how you will react when conflict arises and address your own shortcomings. Then, you can start influencing the team for top results, and securing your own career advancement in the process.

      Learn how to be assertive and gain respect:

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      How to Be Assertive and Stand up for Yourself the Smart Way

      10. Creative Thinking

      LinkedIn recently analyzed over 50,000 skills that employers search for when looking for candidates to find out what skills are currently in demand.[3] Taking the number-one slot on the 2019 soft skills list was creativity: the ability to solve problems and think outside the box.

      Creativity is about bringing fresh, and sometimes unorthodox, ideas to the table. This helps companies to innovate, and companies that do not innovate will not survive very long.

      How do you showcase your creative thinking skills? The golden rule is to participate.

      Be brave and share your ideas during group brainstorming sessions. Volunteer to run a society, networking event or recruitment drive. Ask “what if” questions: “What if we add this information to the client welcome pack?” “What if we eliminate step 3 from the process?”

      These activities demonstrate that you’re prepared to go beyond “business as usual” towards creative problem solving—an ability that will serve you every day, all throughout your career.

      You can learn to unleash your creativity power:

      What Is Creativity? We All Have It, and Need It

      Final Thoughts

      The good news? Every item on this soft skills list can be learned. Although you may feel lacking in certain areas, taking an inventory of your strengths and weaknesses will allow you to focus in on the areas that you’ll benefit from developing.

      So take an inventory of your personality, skills, and talents. This will give you a baseline for your communication style, attitude to change, conscientiousness and more. You can then identify your weak areas and develop strategies for improving your team-building, assertiveness and conflict skills.

      The better news? The effort is worth it. Developing your soft skills opens the door to a new job or a promotion, and helps you succeed once you get there.

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      Featured photo credit: Rachael Gorjestani via unsplash.com

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