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5 Fundamental Blueprints for E-commerce Web Development

5 Fundamental Blueprints for E-commerce Web Development

The modern era of e-commerce web development has redefined traditional forms of business. Traditional priorities of increasing shop space, expanding branches to as many jurisdictions as possible, and employing an adequate number of employees in a store, have been eliminated by the proactive advantages of e-commerce. Consequently, web development has gradually become the most critical enabler of modern business, facilitating small, medium, and large businesses to gain a global presence without additional expenditure of physical presence.

Yet, while web development can consolidate a highway towards e-commerce success, the rate of success is gradually being defined by some fundamental principles. Almost anyone from any jurisdiction can place any sell-able item and service on the internet. Furthermore, the ease that the template-based websites have been emerging makes modern e-commerce extremely competitive. Consequently, having a profitable e-commerce website today, and one that is competitively unique, needs a refined approach that is both strategic and purpose-based.[1]

This article highlights five fundamental requirements for modern business-centered web development. The five fundamental guidelines reviewed here have been tested and validated as part of a reliable blueprint, not only to make your e-commerce website distinctive and competitive, but also to help you exploit the potential of modern web development towards absolute e-commerce profitability.

Fundamental Blueprints for E-commerce Web Development

1. Advanced Applications

The first mandatory element of modern web development for business-centered portals, which defines the success and profitability of that business, is the incorporation of practical applications. Taking advantage of recent technological developments, modern web development now integrates the use of specialized tools that trigger exceptional business operations.

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    Perhaps the most significant of these tools is the incorporation of mobile-friendly applications in e-commerce. It is now possible to access an e-commerce site from assorted mobile devices, including mobile phones, tablets, smart phones, laptops, and desktop computers. The content is designed to automatically resize and fit any of these access devices perfectly, without compromising the quality of such content. Accessibility on any device can potentially increase e-commerce site traffic, which in turn can increase the number of visitors converted to actual customers, and ultimately positively influences the sales column of a business.

    Several reliable service providers can now develop single or multiple applications for an e-commerce site, customize and deploy such applications on the site, and even offer reliable maintenance for the suite of applications used on a site for the long term. For example, using a Ruby on Rails developer helps develop, customize, deploy, and maintain the most advanced applications for modern e-commerce. Ultimately, being able to incorporate progressively advanced applications on a website helps modern web development reach and sustain unprecedented levels of success in e-commerce.

    2. Customizable Applications

    In addition to having numerous standard applications on a website, modern web development also facilitates custom site application development that is reflective and adaptive to the site’s requirements. Entrepreneurial success relies heavily on being unique, whether online or offline. Therefore, after installing standard applications, web development helps you redesign, enhance, update, upgrade, and customize applications to exclusively serve the purpose of e-commerce. Some sites have creatively employed cutting edge web development to facilitate marketing, presentation, and sale of goods and services simultaneously, where a single customized application can do any of these for prospective customers.

    Whether using a reliable e-commerce website builder or otherwise, the potential to customize applications with modern web development is particularly useful when branding a business, keeping the focus either on specific products/services being offered or the company.[2] This helps to give online shoppers an identity of products/services to remain loyal to and to competitively differentiate among available alternatives. With modern web development, an e-commerce site easily graduates to a brand or a purchase point for a specific brand. This, therefore, makes it necessary to introduce a customized search application. The search mechanism customized for the specific site not only aids navigation when surfing an e-commerce website (a review of which follows), but also enables users to conveniently pursue their desired brand.

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      3. User-Friendly and Convenient Customer Service

      How easily and effectively can a visitor find the product/service they need on an e-commerce portal? Well, no user visits an e-commerce site for the lack of anything else to do or because they have time to waste. Most visitors are attracted by a business offer and their experience while on the site determines whether they are converted from visitors to customers or remain mere visitors. If the use of an e-commerce site is confusing or time-consuming, there are numerous alternatives available elsewhere. Consequently, even before considering the quality and the selling ability of web content, the first requirement is to attain optimal ease of navigation for the user.

      Modern web development helps an e-commerce site attain user-friendly interface, which allows visitors to find what they need conveniently and effectively. Just like the quality of customer service determines the success of an offline store, customer service on an e-commerce site is determined by how convenient, effective, and user-friendly the site’s navigation is for visitors.

      Furthermore, the convenience, effectiveness, and user-friendly navigation of a profitable e-commerce site is also determined by such elements of modern web development, like:

      • The number and convenience of payment options available (old and new) when checking out at the site (the more options the better), and fluidity of international currencies[3] (i.e. PayPal, cheques, debit cards, credit cards, Western Money Transfer, Payoneer, etc.)
      • Reliable, affordable, and convenient communication channels (i.e. email, chat, fax, telephone, etc.)
      • Ability of web development applications to facilitate marketing, presentation, and sale of products/services simultaneously, based on individual customer interests
      • Effectiveness of a search function to help visitors access exactly what they want easily and rapidly
      • Site design features customized seamlessly to match the products and services on offer, where applications adopt a size, style, layout, and functionality unique to the e-commerce product/service being offered
      • Presence of unique call-to-action buttons, prompting the customer to make a purchase, order, or save in a shopping cart[4]

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        Categorization of products/services in logical groupings and sub-groupings so that desired products/services are easy to locate and the site makes it simple and convenient for the visitor to convert to a customer.

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        4. Attaining a High-Quality Visual Appeal

        The visual appeal of an e-commerce site attracts and retains the interest of a potential customer long before textual content.[5] Pieter’s and Weddle conducted a research study to relate 1,363 distinctive print advertisements and the cycle of an infrared eye-tracking device used on over 3,600 consumers. Ultimately, the study established that the visual appeal of an advert (integration of brand, image, and text) has the highest success rate of capturing attention and that this technique can effectively be put to use in advertising.[6]

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          Even offline stores and supermarkets exploit the potential of displays to make customers forget their budget and instead purchase what appeals to their eyes. Modern web development helps to captivate visitors with photos and textual marketing messages with an attractive set of graphical images. With precise skill, a site can effectively integrate an attractive and high-quality set of product photographs, portraying exactly what appeals to a customer, which provokes buying decision. Modern web development helps graphically display logical, organized, orderly, and an intuitive categorization of products/services on an e-commerce site, making it easy for a visitor to use the site and navigate through the product list.

          An e-commerce site’s clear, highly defined, and optimized visual quality also helps ensure that the site’s design does not overpower the products and diminish their appeal. Strategic web development employs minimalist site design features (simple and easy to navigate), in a move to draw a visitor’s attention to the product/service on offer. Strategic web development does not allow a site to compete for a visitor’s attention, but to focus that attention to the e-commerce goal.

          5. Enabling Long-Term Customer Relations

          Finally, it is also important that web development helps create an instinctive, simple to use connection and relationship with the customer. Getting a prospective customer to an e-commerce site and achieving a conversion from a visitor to a customer is not enough to sustain optimal profitability of a business. The long-term goal is to make the customer register on the site and keep them coming back. As such, instead of requiring a customer to always register a new, modern web development can help consolidate, save, and progressively use the same customers’ identity (username, email address, and password). This makes the customers’ checkout process easy and straightforward, and increases their chance of return.

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            With such applications, a customer can easily sign in to an e-commerce site, check on the progress of previous orders, return an earlier order, and even communicate with the customer support team. Such a registry helps qualify the identity and demographic profile (age, gender, residential area, preferences, etc.) of customers, which helps refine the marketing and sales operations of the business.

            Finally, modern web development helps build and sustain a relationship with the customer by providing numerous communication channels, such as messengers, chat, email, and telephone. Indeed, part of the details customers provide during sign-up includes their name, physical address, preferred payment options, and contact details. Modern web development has also facilitated the integration of social media platforms, and further linking a customer with a brand or a business site. The social media applications including Twitter, Facebook, Instagram, YouTube, LinkedIn, Google+, Tumblr, and many others help to sustain a long-term relationship for the benefit of an e-commerce venture.

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              Several other features of contemporary web development are also significant in determining the success of modern e-commerce, such as ensuring adequate and sustainable returns on investment (getting the best out of a website with minimal expenditure) and simultaneously enabling the marketing, presentation, and sale of products/services with an integrated application. However, the five features of modern web development have been tried, tested, and validated by assorted e-commerce initiatives as the foundation of their success. The five features of modern web development, which include (a) advanced applications, (b) customizable applications, (c) user-friendly and convenient customer service, (d) attaining a high-quality visual appeal, and (e) enabling long-term customer relations, are indeed all a part of the critical blueprint that can make your e-commerce website not only distinctive and competitive, but also anchored on sustainable profitability.

              Featured photo credit: https://stocksnap.io/ via stocksnap.io

              Reference

              [1] http://www.huffingtonpost.com/charmaine-belonio/5-essential-elements-of-m_b_11611838.html
              [2] http://www.beautifullife.info/web-design/10-best-ecommerce-builders/
              [3] http://www.forbes.com/sites/neilpatel/2015/03/09/10-digital-marketing-trends-in-2015-that-will-boost-your-strategy/#573909ba3309
              [4] http://www.huffingtonpost.com/charmaine-belonio/5-essential-elements-of-m_b_11611838.html
              [5] http://www.forbes.com/sites/jaysondemers/2015/12/17/5-easy-ways-to-introduce-visual-content-into-your-marketing-campaign/2/#3f3eb07b1a2c
              [6] http://journals.ama.org/doi/abs/10.1509/jmkg.68.2.36.27794?code=amma-site

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              Vikas Agrawal

              Vikas is the co-founder of Infobrandz, an Infographic design agency that offers creative visual content solutions to medium to large companies.

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              Published on June 5, 2020

              Best 10 Keyboards Under $90 on Amazon

              Best 10 Keyboards Under $90 on Amazon

              There are different reasons why you might need to buy an extra keyboard. Your keyboard may be wearing out and one can only imagine the frustration you get each time you type ‘O’ when you actually wanted to type ‘P’.

              Apart from your keyboard wearing out, desiring more comfort and flexibility and reducing pain in your wrists and fingers as you type might be your main reason. You may also want to maintain the recommended minimum distance of 40cm away from the screen[1] or just want to have some additional functionalities on your keyboard which are not available on most keyboards.

              Whatever the reason, we all want to have the best keyboard that will suit our needs.

              Here are the 10 best keyboards under $99 available on Amazon. They were picked based on their ergonomic design and extra functionalities.

              Why You Should Trust Us

              We checked Amazon to find the keyboards that have multiple functionalities, promises comfort, have received several reviews, and rated at least 4-star from real users. At a price below $100, we believe that you can find the best keyboard for you on this list.

              1. Logitech MK550 Wireless Wave Keyboard and Mouse Combo

              4.3-star, 8950 Reviews

                The Logitech MK 550 keyboard has a constant curve layout and integrated palm rest to reduce stress, eliminate lower wrist fatigue, and help you type more naturally.

                If you want something that allows easy navigation, then this might be the best keyboard for you. It has 18 programmable keys that you will find pretty useful if you frequently use apps that require rapid navigation.

                It also has an accompanying precision laser mouse that makes screen navigation much easier and faster than using your touchpad.

                One of the things that set this keyboard apart from the rest is its long battery life. You can continue to use your keyboard and mouse for 2 years without thinking of changing the battery; the keyboard’s battery can even last up to three years.

                If you are a programmer, secretary, writer, or you do something that requires typing a lot, this is a product you might want to consider.

                Pros:

                • Long battery life
                • A combination of keyboard and mouse
                • Wireless keyboard
                • Integrated palm rest to reduce wrist fatigue

                Cons:

                • Only compatible with Windows-based PC. Additional set up might be required to use with Mac or Linux.
                • The keyboard can be a little noisy when typing

                You can buy this from Amazon for $46.99.

                2. Microsoft Natural Ergonomic Wired Keyboard 4000 for Business

                4.3-star, 5388 reviews

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                  This is an ergonomic keyboard with a cord (about 6ft long). It has a comfortable design that enhances your natural hand, wrist, and forearm positions when in use. It also has a cushioned palm rest which helps maintain a neutral wrist position, eliminating wrist pain.

                  The keyboard has 5 customizable buttons that you can assign specific commands to make your work easier and faster. This may be the best keyboard for you if you love ergonomic keyboards.

                  Pros

                  • Works on Windows, Mac, and Linux
                  • Relatively quiet
                  • Sturdy, doesn’t swivel around

                  Cons

                  • The keyboard is a little bulky
                  • Spacebar might be sticky at first
                  • It doesn’t have a wireless version
                  • Not good for gaming
                  • Some letters and characters might begin to wear off with use

                  You can buy this from Amazon for $59.95.

                  3. Razer Huntsman Gaming Keyboard

                  4.6-stars, 1442 Reviews

                    If you are looking for a superfast keyboard, the Razer Huntsman gaming keyboard is one to consider. Its new Razer Opto-Mechanical switches utilize optical technology for unmatched speed.

                    The keyboard’s Razer Chroma syncs fully with popular games, and its Razer hardware supports 16.8 million colors on backlit keys. It has fully programmable macros that allow for the execution of complex commands through all keys and keypress combinations.

                    This keyboard is originally made for gamers, but many users choose it for its super-fast speed rather than for gaming itself.

                    Pros

                    • Works for Mac and PC
                    • Stiff enough to avoid typos
                    • Superfast and customizable

                    Cons

                    • Because it’s clicky, it might be disturbing in an office environment
                    • The Synapse software is bad and might not install on Windows 10

                    You can buy this from Amazon for $89.99.

                    4. Corsair K55 RGB Gaming Keyboard

                    4.5-stars, 3115 Reviews

                      This is a membrane keyboard for enhanced performance, whether you are working or gaming. It is designed to give you pleasant gaming experience with three zones of tweakable RGB backlight.

                      One of the features that make the Corsair K55 keyboard stand out is its dust and spill resistance, so you don’t have to worry about wiping off spills. It also has a detachable palm rest to reduce wrist pain when you are gaming or on a prolonged work.

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                      It has multi-key anti-ghosting features so those keypress combinations are executed without hassles. You also have direct control over your audio with the dedicated volume and media control keys.

                      Pros

                      • Competitive at its price
                      • No software needed for RGB lighting
                      • Quiet keys
                      • Programmable keys
                      • Media buttons are included

                      Cons

                      • Caps Lock and Num Lock indicators might stop working intermittently
                      • Game hangs for about 30 – 60 seconds whenever you use a controller

                      You can buy this from Amazon for $49.88.

                      5. Apple Magic Keyboard

                      4.6-stars, 1328 Reviews

                        The most remarkable thing about the Apple Magic keyboard is its rechargeable batteries and the fact that it can be used to enhance your typing experience on smaller devices such as the iPad and iPhone.

                        This keyboard can pair with any apple device that runs on IOS 9.1 and up. Therefore you can use the keyboard to type long text messages and emails on your iPhone. This may be the best keyboard for Mac.

                        Pros

                        • Comes with rechargeable batteries
                        • Though made for Mac, it’s also compatible with PC

                        Cons

                        • The keys are not lit
                        • Some keys, especially the arrow keys are quite small
                        • Be careful, refurbished items might be sold as new

                        You can buy this from Amazon for $94.

                        6. Logitech MK270 Wireless Keyboard and Mouse Combo

                        4.1-stars, 20,735 reviews

                          This is another great product from Logitech, especially for people on a tight budget. Like MK550, this keyboard also comes with a paired mouse and does have a long battery life as well.

                          Although cheap, Logitech still maintained the connectivity signal of 2.4 GHz, so you can use the keyboard within a 10m range and there won’t be dropouts. It also has 8 programmable hotkeys to boost your productivity when you type.

                          Pros

                          • Long battery life: the keyboard battery lasts up to a year while that of the mouse lasts for two years.
                          • Programmable hotkeys to boost productivity
                          • Budget-friendly
                          • Optical mouse included
                          • Wireless keyboard

                          Cons

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                          • Build quality is low
                          • The paired mouse looks cheap
                          • There might be random keystrokes delay

                          You can buy this from Amazon for $24.99.

                          7. Redragon K552-RGB Mechanical Gaming Keyboard

                          4.6-stars, 1482 Reviews

                            This is a mechanical anti-ghosting gaming keyboard with RGB backlighting and lettering and conflict-free keys (n-key Rollover) to provide ultimate gaming experience.

                            This keyboard has adjustable rear feet to give you a typing angle to work fast and comfortably. It also has 12 multimedia keys to enhance gaming.

                            You won’t have to worry about your keys in tough gaming conditions as this keyboard is built with metal alloy and ABS with plate-mounted clicky mechanical keys and switches. It comes with a high-speed USB cable and a connection to establish a firm connection so you can enjoy gaming without hassles.

                            Pros

                            • Sturdy and compact; saves space on your desktop
                            • It has swappable switches
                            • A good buy for its price

                            Cons

                            • Clicky keys and loud switches. It may not be suitable where some level of silence is required.
                            • Some LEDs might break with continued use
                            • Support for Mac is limited, only Windows PCs are fully supported.

                            You can buy this from Amazon for $44.99.

                            8. Havit Mechanical Keyboard and Mouse Combo

                            4.4-star, 1116 reviews

                              This is an RGB lighting keyboard and mouse. It’s an all-metal panel mechanical keyboard with a floating design. It has 104 keys and each of the keys has individual switches with full n-key rollover.

                              The keyboard is ergonomic and has a detachable wrist rest to reduce stress and pain on your wrist. The mouse is also programmable and has DPI levels adjustable up to 4800 DPI. You can even customize your own lighting layouts on the keyboard and it stores and retains your configurations.

                              This keyboard is compatible with Windows, MAC, and Linux. If you like mechanical keyboards, this might be the best keyboard you’re looking for.

                              Pros

                              • Impressive build quality
                              • Great buy for its price
                              • Universal compatibility

                              Cons

                              • The blue switches in the keys are pretty noisy.
                              • Some keys might begin to malfunction with prolonged use.

                              You can buy this from Amazon for $62.99.

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                              9. Havit Mechanical RGB Gaming Keyboard Mouse Headset Combo

                              4.4-star, 6772 ratings

                                This is a complete gaming kit with an RGB lighting keyboard, mouse, and headset, all combined and synced together to give you that ‘rave’ feeling when you are gaming.

                                The headphone’s breathable soft fabric earpads and memory foam provide exceptional comfort. It also has a 50 mm sound driver and virtual surround sound for precision audio as you game.

                                Keyboard and mouse are plug and play and has universal compatibility. The headphone is also compatible with different devices and games, such as PS4, PS4 Pro, Xbox, Xbox ONE, Nintendo, mobiles, tablets, and laptops.

                                Although the value for money lies in using it for gaming, it works well for just any other thing that other keyboards can do.

                                Pros

                                • The keyboard is well built and looks great
                                • Keys are solid and clicky
                                • Bright LEDs are bright and come pre-configured with lots of different lighting patterns.

                                Cons

                                • The keys are light but loud
                                • The headset is a bit bulky

                                You can buy this from Amazon for $90.99.

                                10. Logitech MK710 Wireless Keyboard and Mouse Combo

                                4.2-star, 3101 Reviews

                                  You already know that Logitech produces wireless keyboards and mouse combo with batteries that last up to three years at an estimated two million stroke per year of office use. You also know that their keyboard has a cushion palm rest for the comfort of your wrist.

                                  What you may find interesting in this particular model is its LCD dashboard that displays the icon status of your battery, caps lock, scroll lock, and number lock all at a glance. This might be the best keyboard and mouse combo by Logitech you can find.

                                  Pros

                                  • The keyboard is sturdy and does not wobble on a work desk.
                                  • Keys are solid and soft, making typing comfortable

                                  Cons

                                  • Letters might start wearing out after some months of use.
                                  • Only compatible with Windows operating systems

                                  You can buy this from Amazon for $49.99.

                                  Bottom Line

                                  You will always find a keyboard with good functionalities for a price of less than $100. It is advisable, however, to choose one that is compatible with different operating systems and can connect to different devices.

                                  Find the Best Keyboard for You

                                  Featured photo credit: Gilbert Pellegrom via unsplash.com

                                  Reference

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