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5 Fundamental Blueprints for E-commerce Web Development

5 Fundamental Blueprints for E-commerce Web Development

The modern era of e-commerce web development has redefined traditional forms of business. Traditional priorities of increasing shop space, expanding branches to as many jurisdictions as possible, and employing an adequate number of employees in a store, have been eliminated by the proactive advantages of e-commerce. Consequently, web development has gradually become the most critical enabler of modern business, facilitating small, medium, and large businesses to gain a global presence without additional expenditure of physical presence.

Yet, while web development can consolidate a highway towards e-commerce success, the rate of success is gradually being defined by some fundamental principles. Almost anyone from any jurisdiction can place any sell-able item and service on the internet. Furthermore, the ease that the template-based websites have been emerging makes modern e-commerce extremely competitive. Consequently, having a profitable e-commerce website today, and one that is competitively unique, needs a refined approach that is both strategic and purpose-based.[1]

This article highlights five fundamental requirements for modern business-centered web development. The five fundamental guidelines reviewed here have been tested and validated as part of a reliable blueprint, not only to make your e-commerce website distinctive and competitive, but also to help you exploit the potential of modern web development towards absolute e-commerce profitability.

Fundamental Blueprints for E-commerce Web Development

1. Advanced Applications

The first mandatory element of modern web development for business-centered portals, which defines the success and profitability of that business, is the incorporation of practical applications. Taking advantage of recent technological developments, modern web development now integrates the use of specialized tools that trigger exceptional business operations.

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    Perhaps the most significant of these tools is the incorporation of mobile-friendly applications in e-commerce. It is now possible to access an e-commerce site from assorted mobile devices, including mobile phones, tablets, smart phones, laptops, and desktop computers. The content is designed to automatically resize and fit any of these access devices perfectly, without compromising the quality of such content. Accessibility on any device can potentially increase e-commerce site traffic, which in turn can increase the number of visitors converted to actual customers, and ultimately positively influences the sales column of a business.

    Several reliable service providers can now develop single or multiple applications for an e-commerce site, customize and deploy such applications on the site, and even offer reliable maintenance for the suite of applications used on a site for the long term. For example, using a Ruby on Rails developer helps develop, customize, deploy, and maintain the most advanced applications for modern e-commerce. Ultimately, being able to incorporate progressively advanced applications on a website helps modern web development reach and sustain unprecedented levels of success in e-commerce.

    2. Customizable Applications

    In addition to having numerous standard applications on a website, modern web development also facilitates custom site application development that is reflective and adaptive to the site’s requirements. Entrepreneurial success relies heavily on being unique, whether online or offline. Therefore, after installing standard applications, web development helps you redesign, enhance, update, upgrade, and customize applications to exclusively serve the purpose of e-commerce. Some sites have creatively employed cutting edge web development to facilitate marketing, presentation, and sale of goods and services simultaneously, where a single customized application can do any of these for prospective customers.

    Whether using a reliable e-commerce website builder or otherwise, the potential to customize applications with modern web development is particularly useful when branding a business, keeping the focus either on specific products/services being offered or the company.[2] This helps to give online shoppers an identity of products/services to remain loyal to and to competitively differentiate among available alternatives. With modern web development, an e-commerce site easily graduates to a brand or a purchase point for a specific brand. This, therefore, makes it necessary to introduce a customized search application. The search mechanism customized for the specific site not only aids navigation when surfing an e-commerce website (a review of which follows), but also enables users to conveniently pursue their desired brand.

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      3. User-Friendly and Convenient Customer Service

      How easily and effectively can a visitor find the product/service they need on an e-commerce portal? Well, no user visits an e-commerce site for the lack of anything else to do or because they have time to waste. Most visitors are attracted by a business offer and their experience while on the site determines whether they are converted from visitors to customers or remain mere visitors. If the use of an e-commerce site is confusing or time-consuming, there are numerous alternatives available elsewhere. Consequently, even before considering the quality and the selling ability of web content, the first requirement is to attain optimal ease of navigation for the user.

      Modern web development helps an e-commerce site attain user-friendly interface, which allows visitors to find what they need conveniently and effectively. Just like the quality of customer service determines the success of an offline store, customer service on an e-commerce site is determined by how convenient, effective, and user-friendly the site’s navigation is for visitors.

      Furthermore, the convenience, effectiveness, and user-friendly navigation of a profitable e-commerce site is also determined by such elements of modern web development, like:

      • The number and convenience of payment options available (old and new) when checking out at the site (the more options the better), and fluidity of international currencies[3] (i.e. PayPal, cheques, debit cards, credit cards, Western Money Transfer, Payoneer, etc.)
      • Reliable, affordable, and convenient communication channels (i.e. email, chat, fax, telephone, etc.)
      • Ability of web development applications to facilitate marketing, presentation, and sale of products/services simultaneously, based on individual customer interests
      • Effectiveness of a search function to help visitors access exactly what they want easily and rapidly
      • Site design features customized seamlessly to match the products and services on offer, where applications adopt a size, style, layout, and functionality unique to the e-commerce product/service being offered
      • Presence of unique call-to-action buttons, prompting the customer to make a purchase, order, or save in a shopping cart[4]

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        Categorization of products/services in logical groupings and sub-groupings so that desired products/services are easy to locate and the site makes it simple and convenient for the visitor to convert to a customer.

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        4. Attaining a High-Quality Visual Appeal

        The visual appeal of an e-commerce site attracts and retains the interest of a potential customer long before textual content.[5] Pieter’s and Weddle conducted a research study to relate 1,363 distinctive print advertisements and the cycle of an infrared eye-tracking device used on over 3,600 consumers. Ultimately, the study established that the visual appeal of an advert (integration of brand, image, and text) has the highest success rate of capturing attention and that this technique can effectively be put to use in advertising.[6]

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          Even offline stores and supermarkets exploit the potential of displays to make customers forget their budget and instead purchase what appeals to their eyes. Modern web development helps to captivate visitors with photos and textual marketing messages with an attractive set of graphical images. With precise skill, a site can effectively integrate an attractive and high-quality set of product photographs, portraying exactly what appeals to a customer, which provokes buying decision. Modern web development helps graphically display logical, organized, orderly, and an intuitive categorization of products/services on an e-commerce site, making it easy for a visitor to use the site and navigate through the product list.

          An e-commerce site’s clear, highly defined, and optimized visual quality also helps ensure that the site’s design does not overpower the products and diminish their appeal. Strategic web development employs minimalist site design features (simple and easy to navigate), in a move to draw a visitor’s attention to the product/service on offer. Strategic web development does not allow a site to compete for a visitor’s attention, but to focus that attention to the e-commerce goal.

          5. Enabling Long-Term Customer Relations

          Finally, it is also important that web development helps create an instinctive, simple to use connection and relationship with the customer. Getting a prospective customer to an e-commerce site and achieving a conversion from a visitor to a customer is not enough to sustain optimal profitability of a business. The long-term goal is to make the customer register on the site and keep them coming back. As such, instead of requiring a customer to always register a new, modern web development can help consolidate, save, and progressively use the same customers’ identity (username, email address, and password). This makes the customers’ checkout process easy and straightforward, and increases their chance of return.

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            With such applications, a customer can easily sign in to an e-commerce site, check on the progress of previous orders, return an earlier order, and even communicate with the customer support team. Such a registry helps qualify the identity and demographic profile (age, gender, residential area, preferences, etc.) of customers, which helps refine the marketing and sales operations of the business.

            Finally, modern web development helps build and sustain a relationship with the customer by providing numerous communication channels, such as messengers, chat, email, and telephone. Indeed, part of the details customers provide during sign-up includes their name, physical address, preferred payment options, and contact details. Modern web development has also facilitated the integration of social media platforms, and further linking a customer with a brand or a business site. The social media applications including Twitter, Facebook, Instagram, YouTube, LinkedIn, Google+, Tumblr, and many others help to sustain a long-term relationship for the benefit of an e-commerce venture.

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              Several other features of contemporary web development are also significant in determining the success of modern e-commerce, such as ensuring adequate and sustainable returns on investment (getting the best out of a website with minimal expenditure) and simultaneously enabling the marketing, presentation, and sale of products/services with an integrated application. However, the five features of modern web development have been tried, tested, and validated by assorted e-commerce initiatives as the foundation of their success. The five features of modern web development, which include (a) advanced applications, (b) customizable applications, (c) user-friendly and convenient customer service, (d) attaining a high-quality visual appeal, and (e) enabling long-term customer relations, are indeed all a part of the critical blueprint that can make your e-commerce website not only distinctive and competitive, but also anchored on sustainable profitability.

              Featured photo credit: https://stocksnap.io/ via stocksnap.io

              Reference

              [1]http://www.huffingtonpost.com/charmaine-belonio/5-essential-elements-of-m_b_11611838.html
              [2]http://www.beautifullife.info/web-design/10-best-ecommerce-builders/
              [3]http://www.forbes.com/sites/neilpatel/2015/03/09/10-digital-marketing-trends-in-2015-that-will-boost-your-strategy/#573909ba3309
              [4]http://www.huffingtonpost.com/charmaine-belonio/5-essential-elements-of-m_b_11611838.html
              [5]http://www.forbes.com/sites/jaysondemers/2015/12/17/5-easy-ways-to-introduce-visual-content-into-your-marketing-campaign/2/#3f3eb07b1a2c
              [6]http://journals.ama.org/doi/abs/10.1509/jmkg.68.2.36.27794?code=amma-site

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              Published on November 9, 2018

              How to Improve Your Computer Skills to Get Ahead in Your Career

              How to Improve Your Computer Skills to Get Ahead in Your Career

              Technology has taken the business world by storm. People and businesses are progressively reliant on technology world these days. As a result, the people with impressive knowledge and experience with a computer are in demand.

              Considering this growing market trend, if you too wish to bag a profitable job, this article is apt for you. Here, we will dig deeper into the business and technology world to look into what are the best computer skills one should invest in and what resources to get help from.

              So, are you ready? Here we begin.

              6 Most-In Demand Computer Skills This Year (and Beyond)

              When talking about computer skills, following are the 6 computer skills that can fill your mailbox with endless job opportunities (besides, having an English and Hindi typing speed of 40+ WPM):-

              1. Spreadsheets and Databases

              Considering the treasure trove of data companies are handling these days, Spreadsheet and Database management skill tops the list. It is considered the most wanted job skill in the market, with a salary of around $53,129/yr for an entry-level position. However, the spreadsheet skill does not confine to auditing data from cells.

              To get hired based on this computer skill, you need to become a Spreadsheet ninja. From storing data to organizing them, applying complex mathematics formulas, and creating complex macros, you need to be an expert at all.

              In other words, you need to have an expertise at working with:

              • Microsoft Excel
              • Microsoft Access
              • Statistics
              • Data Analytics
              • Adobe Campaign
              • Quickbooks
              • XML Database management system
              • Filemaker Pro
              • MATLAB
              • Hive
              • FORTRAN
              • RDBMS (Relational Database Management System)
              • SAS

              2. Social Media, Email, and Blogging

              Though people are socially active, not everyone knows how to use the social media tools on the professional front. In such a scenario, having an expertise at writing engaging yet professional emails, writing blogs, and managing social media activities is a ticket to entry in reputed organizations.

              Some of the skills related to social media, email and blogging that will have a leg up in the hiring process are:

              • Content Management System (CMS)
              • Google Analytics
              • Cascading Style Sheets (CSS)
              • Email Marketing
              • Web Page Design
              • WordPress
              • Digital Media
              • Search Engine Optimization (SEO)
              • Campaign Management Software

              3. Graphic Design and Word Processing

              A solid grasp of skills to present the gained information in the much readable form is another market need. When considering this computer skill category, you need to enhance your skills at:

              • Adobe Photoshop
              • Adobe InDesign
              • Adobe Illustrator
              • AutoCAD
              • CorelDRAW
              • Microsoft Visual Studio
              • Maya
              • Microsoft Word
              • Microsoft Publisher
              • Operating Digital Cameras

              4. Software and Hardware Design and Development

              The Software and Hardware development, in simpler language, means designing, implementing, and testing the computer software/hardware applications. It is the most profitable computer skill, with a different job opening, including Software Architect, Software Analyst, Software programmer, Hardware configuration, etc.

              To be capable of developing and testing the software and hardware, you need to peruse your users’ needs and build an application that hits their pain points. You need to work with different web and mobile app coding languages for gaining the attention of your audience, some of which are:

              • HTML
              • C/C++
              • Java
              • Python
              • XML
              • UI/UX
              • LINUX
              • CISC and RISC architecture
              • Embedded Processor Hardware Design
              • Memory Management
              • PCB Layout
              • SQL

              5. IT Troubleshooting

              Working on computers is one thing and having a knack of looking into the associated issues and resolving them in real-time is another. There are various employees and graduates who work with computer systems in their daily lives, but get confused when it comes to dealing with frozen programs and performing routine maintenance.

              So, if you are familiar with the basic anatomy of computers and machines and know the tricks to perform such tasks to streamline the working process, enter the IT support arena. The prime IT troubleshooting skills one needs to work upon are:

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              • Backup management
              • Diagnostics
              • End User support
              • Client-Server management
              • Installation and configuration
              • Issue tracking system (ITS)
              • System administration
              • Tech support

              6. Enterprise Systems

              Many Enterprises have their own enterprise solutions like PeopleSoft for managing their data and operations.

              Becoming a master at using the enterprise solutions mentioned in their ‘Requirements’ area can also lessen the barrier to get a job.

              The Roadmap to Excel Your Computer Skills

              Now that you know the 6 most popular computer skills in the market, the first decision, you need to take is which computer skill you want to work upon. All the skills are equally considerable for making a career ahead. So, choose one as per your interest.

              Once done, look forward to the following resources for boosting your computer skills and getting a reputed, handsome job.

              Depending on the computer skill you opt, here are the online courses you can turn to for elevating your career opportunities:

              1. Become a Spreadsheet and Database Ninja

              a. Microsoft Excel Training Online Course – Basic & Advanced

              Whether you are a beginner, intermediate or expert at working with spreadsheets, this online course has something new for everyone to become excel efficient users.

              Divided into 48 interesting lessons, the course empowers you to learn the technique of using mathematical, statistical, logical and text functions, sorting and filtering the data, creating Pivot Tables, building macros, finding a value with VLOOKUp, and much more.

              b. Excel- Online Courses, Classes, Training, Tutorials on Lynda

              This is another impressive course to unlock the power of Excel. Designed for people from all walks of life and familiarity with Excel tools. This course helps you gain in-depth knowledge from the experts about this data-analyzing tool and make the magic in spreadsheet creation and management process.

              c. SQL & Database Design A-Z™: Learn MS SQL Server + PostgreSQL

              Build a successful career in the data analytics world with this online course.

              Revolving around the two top databases, MS SQL and PostgreSQL, this course will give you a comprehensive knowledge of the working of the databases and understanding of all the related elements, including how to create, update, organize, and safeguard the data.

              2. Rule the Social Media World

              a. Free Social Media Course by HubSpot

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              Introduced by the top experienced inbound professors from Hubspot, here you will get a comprehensive knowledge of Social media marketing.

              From understanding how to build relationships on different social media platforms to creating a perfect strategy to engage them, leveraging the benefits of social advertising, and analyzing your social media ROI, this course will bring out the best out of you.

              b. Write Professional Emails in English by Coursera

              This online course will be the right weapon to look into the differences and similarities between different email styles, improve your English writing skills, write effective subject lines, maintain the formality tone in emails, and more to make a powerful impact on the receivers with your email.

              c. Ninja Writing: The Four Levels of Writing Mastery

              Founded by Udemy, this online course will excel your skills to build a masterpiece everytime you write.

              Here, you will get the guidance from the editors of the top newspapers and websites, and understand what kind of words and tone to use for leaving a spellbinding impact on the readers.

              3. Launch Your Own Software or Hardware Equipment

              a. Hardware and Software Courses by Coursera

              From Big Data to IoT, Sensor Circuit Design, Embedded Software and Hardware Architecture, and Motor Control Circuit, this course will give you a glimpse of all the hardware devices, equipment, and programming languages to build wonders.

              b. Free Software and Web Development Certifications Online by Alison

              Become the software developer market demands with Alison’s Java, C#, Python, R, PHP, or MySQL database course. From backend to frontend development and software testing.

              The course helps you to learn how to design, develop and test software and working in a team while contributing to the team success.

              c. Free Online Software Development and MOOCs Course by Class Central

              The Class Central online course will make you a master of software development. Here, you will learn the basic concepts of development like Agile, Design Patterns, and Version Control with Git, along with gaining experience of working with the top programming languages.

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              4. Live and Breathe Creativity

              a. Udemy: Introduction to Graphic Design

              It is a top-rated program for the new learners and designers to explore the Graphic Design world.

              From the history of communication to the design principles, the course will help the students to learn everything specifically and implement in the real world.

              b. Canva Design School

              From a beginner to advanced level, this course will provide you with an elaborated and comprehensive knowledge of graphic design. In the form of 4 modules, this course will help the interested graphic designers to try out their skills at Graphics, ranging from fonts to colors, backgrounds, images, shapes, and layouts.

              c. Microsoft Word – Basic & Advanced

              62 personalized lessons, premium video tutorials, and unlimited tests and quizzes – this certified course has everything that will make your entry to the business world easier.

              d. Microsoft Office: Word, Excel and Access Productivity Bundle

              The course will make you productive in Word, Excel, and Access through video lectures, articles, and various other supplemental resources.

              Besides, it will offer you exclusive tips and tricks to enhance your skills at using Microsoft office.

              5. Raise Your Reflexes to IT Troubleshooting

              a. IT Troubleshooting Skill Training by Udemy

              IT Troubleshooting Skill Training will upgrade your logical concepts over technical components to find and repair faults.

              It will provide you with a methodological approach to learn the basics of troubleshooting, practice them via exercises and drills, and enhance your IT troubleshooting intelligence.

              b. IT Help Desk Online Course on Lynda

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              The Lynda’s IT troubleshooting online course will train you how to respond to the issues related to Windows 10, Office 365, JIRA software, and more, from a local as well as a remote location.

              Mobile Apps and Websites to Enhance Computer Skills

              The aforementioned online courses will undoubtedly train you for a successful career ahead. But, in case you want a long-term support, turn towards the following websites and mobile apps:

              • Duolingo – Duolingo app will improve your spoken and written communication skills in different languages. With the magic of gamification added to the study, the app will make learning a fun and addictive task.
              • Hemingway – Hemingway app defines the length, complexity, and common errors associated with the sentences. In this way, it helps you to write effectively and go ahead in the career.
              • Udemy – The Udemy, with its 2000+ courses, is a great platform to master new skills, advance your career and explore the newer technologies and programming languages. Enrol a course as per your budget and make a brighter future.
              • eDX – eDX is yet another commendable platform you can look forward to. The platform offers you the best of the tutorials prepared by the business professionals and technology experts, ensuring a great boost in your computer skills.
              • Excel Easy – Excel Easy, as the name depicts, will make working with Excel easier for you via their detailed tutorials and 300+ real-life examples.
              • GCF LearnFree.org – It is a one-stop platform for accelerating your future in the computer world. From graphic design to Microsoft Office, resume writing, enhancing adaptability, and much more, the top experts will guide you with everything on this platform.
              • QuarkXPress – The QuarkXPress will aid you to add soul to your design with its unparalleled collection of font style, size, and typography. The best part is that it is avails all the options in different languages, including English, Spanish, German, French, and Italian to name a few.

              Bonus: Tips to Accelerate Your Approach For a Better Career Ahead

              Though these resources will make you stand out from the crowd and get hired at once, you need to focus on various other things, such as:

              1. Practice, Practice, Practice

              It is common to forget what we learn. To ensure that you do not miss any opportunity just because you forgot, keep practising.

              Make it your routine. Polish your computer skills and you will surely end up getting an offer letter from a recognized firm.

              2. Work on Your Efficiency

              Remembering what you learned is not enough; practice to enhance those skills to do better.

              For example, if you take around 50 minutes to create a design, target for 40 minutes.

              3. Look for Shortcuts

              Smart work rules over hard work more often. So, look forward to learning shortcuts to do any task. This will increase your chances to crack an interview and get selected.

              4. Apply for an Internship

              Last but not the least, apply for an internship to see what’s trending in the market and how much you are ready for it. While doing an internship, pay attention to your weak points and work on them. This will ensure a success when you apply for your dream job.

              By the late, it’s never too late to be an intern or grab whatever opportunity to learn something new! Here’s how:

              How to Start Over and Reboot Your Life When It Seems Too Late

              The Bottom Line

              Seeing the current market scenario, it is evident that having computer skills is a boon for a better career ahead.

              So, rather than struggling with thousands of other things and trying to crack interviews, focus on the computer skills mentioned in this article. Utilize the resources and experts’ tips shared and look forward to having a successful and prosperous future.

              Featured photo credit: Glenn Carstens-Peters via unsplash.com

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