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3 Traits That’ll Take You From Wantrepreneur to Entrepreneur

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3 Traits That’ll Take You From Wantrepreneur to Entrepreneur

These traits are embodied by every successful entrepreneur on earth; that said, let’s explore a quick guide on going from Wantrepreneur to Entrepreneur by incorporating the habits, traits, and talents of a successful Entrepreneur.

1. Resourcefulness

Resourcefulness is first on the list, as it should be. It’s the ability to find a way out of no way. It’s acknowledging that Murphy’s Law will have it’s toll on you and still pushing through the hurt of fighting a losing battle. This is the trait that nobody talks about; it fully encapsulates the knowledge each successful person had prior to their success. They made a way for themselves, without relying on the resources that are reserved for the wealthy.

2. Sales Ability

Your ability to sell yourself – not your product, and not your business, yourself. It’s the elevator pitch; your very own Unique Selling Proposition. Your ability to sell will be the only factor at play after you have created your product, so it’s best to be prepared for it. Do not give up hope if you do not have this ability from the get-go. It’s a learned trait that anyone can adopt; it simply takes practice.

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3. Communication

How well and how long you succeed in entrepreneurship will be directly reflected by your ability to communicate effectively, with tact, and while motivating yourself and your employees. It’s the ability to converse effectively with anyone, anytime, anywhere. A little secret that all successful entrepreneurs know is that positive reinforcement goes far beyond that of negative reinforcement.

Adding them Up

Now let us take a look at some icons who effectively embodied all these traits.

What might not seem obvious to some can prove to be inherently evident in the behavior of others. When Thomas Edison partnered with J.P. Morgan to form General Electric, he didn’t have any idea how business should be conducted, but he still had ideas – valuable ideas. Morgan had set out to appropriate most of the western world’s railroads, and succeeded in doing so.

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Do you know how? He had a horrendous face, riddled with scars, and an unearthly nose. He once said, “I can tell the difference in someone’s character by watching them respond to my appearance.” This man was a billionaire in a time when resources were nullified, and sales ability was measured by marketing techniques like placing people, often children on street corners handing out pamphlets. Yet Morgan succeeded, with only four years of schooling and a father that put him out on the street at the age of fourteen. Morgan succeeded because he knew who people wanted him to be, and then upon that realization became that person; he saw what had worked for so many others, and he simply implemented the existing strategies into his own ventures.

After Edison’s partnership concluded, and Morgan went on to other ventures, Edison believed he was now competent enough to operate on his own. He failed, over and over again. Though Edison went on to light the world with his incandescent light bulb, and some figured he’d go beyond that on his next venture, he didn’t. He bought a mine with the appropriated funds he had from the Morgan venture, and he kept inventing, but was soon faced with bankruptcy and looming debt that followed him until his death. He had not applied what Morgan taught him.

Abraham Lincoln is another great example of someone who could succeed in any environment. Lincoln’s mother was murdered in front of him at a young age, and his father, a dock worker, was a quiet man who kept to himself while slaving away day by day. Lincoln had to fight his own battles from a young age, and he had no one who would step in if he got in trouble. He learned how to fend for himself; he is an epitome example of a resourceful person.

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Some described listening to him at the polls before his successful election as the President as uplifting; he was by all definitions the most successful president the world has ever seen, igniting conflict that resulted in the prohibition of slavery, winning a civil war, giving all people equal rights, and drafting laws that still stand today.

Lincoln once appropriated his disappointment in a general in his army by writing a letter riddled with deconstructing criticism. He made it clear that this General had absolutely no grasp over how much he had cost the country. He signaled that this General had cost the country thousands, if not millions of lives. The General had Lee in his reach, his company was trapped, and they had to wait for the reservoir to drain before they could cross the river. I don’t believe anyone would have responded differently.

Do you know what he did with that letter? He never sent it; it was uncovered among his writings after his death. He knew that in order to communicate effectively, he had to have the ability to summon the perspective of the people whom he had led. Many people try to make others see their point of view without ever trying to understand others; they prefer to favor themselves as more competent, or even knowledgeable due to their successes, when the biggest factors at play regarding their success was perseverance and an indomitable spirit.

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There’s a lot that goes into becoming a successful entrepreneur, but if you master the traits set out above you’ll find it a lot easier to navigate the oceans that are the business world. One thing to keep in mind, however unpleasant it may appear, is to keep going, pivot when necessary, but keep on going. Every single entrepreneur who has ever “made it” will have a combination of these traits in common – imagine what you could accomplish by implementing them all.

Featured photo credit: FirmBee via pixabay.com

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Jane Smith

Blogger, Teacher

3 Traits That’ll Take You From Wantrepreneur to Entrepreneur

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Last Updated on August 25, 2021

Why Personal Branding Is Important to Your Career

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Why Personal Branding Is Important to Your Career

As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

According to Celinne Da Costa:[1]

“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

What Is Your Personal Brand?

“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

Your Personal Brand Is Essential for Your Career Success

In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

According to Castrillon,[2]

“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

5 Key Steps to Creating Your Personal Brand

These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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1. Set Your Personal Goals

What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

2. Create Your Unique Value Proposition

Create your unique value proposition by asking yourself these four questions:

  1. What are your personality features? What benefit do you offer people?
  2. Who are you and why do people enjoy working with you?
  3. What do you do and what do people want you to do for them? How do you solve their problems?
  4. What makes you different from others like you?

The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

3. Write Your Professional Story

Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

4. Determine Which Platforms Will Support Your Personal Brand

Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

5. Become Recognized for Sharing Your Knowledge and Expertise

A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

Other People’s Stories

Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

“your story is what you have, what you will always have. It is something to own.”

So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

Featured photo credit: Austin Distel via unsplash.com

Reference

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