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Five Ways to Generate Income with Your Blog

Five Ways to Generate Income with Your Blog
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There can be a number of reasons as to why we choose to run a blog. For some, it’s to offer viewers a form of entertainment, whereas others may just be looking to showcase a certain art form. Whatever the reasons are for the blog, webmasters can be confident that it has a home in the online world.

Due to many regulations enforced by Google over the last few years, blogs are quickly becoming a commodity within the online world, as they have to offer a brilliant user-experience and killer content for them to rank well within search engines.[1] As such, more and more webmasters are ensuring that they only employ “white hat” methods when it comes to promoting their blog online.

As more quality blogs are introduced into the online world, more readers are keen to absorb the information. Many people even find that their blog becomes an overnight sensation due to one piece of phenomenal content. As such, your blog can become a hot ticket within the online blogosphere.

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Those who have been on the blogging scene for some time will no doubt be aware that many bloggers make money with ad programs, such as Google’s Adsense, Outbrain and Taboola, but are there any other options available to those looking to make a profit on the Internet?

Fortunately, the answer is yes, and the following options should at the very least be on every blogger’s consideration list when it comes to monetizing their blog.

1. Affiliate Marketing

The great thing about affiliate marketing is just how much opportunity it offers both parties if employed in the right way. Affiliate marketing works by a blogger placing an advertisement or a link to a third-party’s product or service on their site, usually in a form of a coupon. Should viewers like the look of what they see, they can choose to make a purchase. This means that the business gets a sale and the blogger gets a percentage of the profit. Affiliate marketing is ideal for a blog that has a certain niche. For example, if you were running a blog that focused on video games, you could look towards affiliate schemes that offered not only video games but also paraphernalia, such as joypads and gaming tablets.

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Of course, some research should be carried out in relation to the affiliate programs you wish to use, but if used in the right way, affiliate marketing can be a great way for your blog to generate income.

2. Direct Advertisement

When looking for direct advertisement, you have to prove that your blog is a viable place to advertise. Hence, you should ensure that the user-experience is up to par, as well as your incoming traffic.[2] However, those who have had their blog for some time may be becoming frustrated with some of the limitations in place by more obvious solutions, such as Adsense.

In this regard, you can either look to pitch your site to businesses within your niche, or you could find that you receive direct offers if your blog has posted some viral content as of late. Of course, you need to ensure that you read all the terms in relation to any advertising that takes place, but, when done in the right way, direct advertisement can be a great way of making money with your blog.

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3. Create and Sell eBooks

If you’ve become something of a reputable source within the online world, then it’s likely that you will be the first place people come to when it comes to new developments within your niche. You’d be surprised by the fanbase that can be built with the right kind of research, meaning more and more people are craving the information you offer. As such, why not offer some reading material for your visitors in the form of an eBook?[3] Even a small charge can help garnish your income, and who knows, you could be writing a lot more books in the future.

4. Run Your Own Set of Services

Have you created your own website and somebody has given a comment as to how great it looks? Maybe somebody has complimented you on your content? Whatever your strengths are, there’s very little reason why you can’t market them within your blog. Some of the things you can consider are as follows:

  • Blog Migration
  • Logo Design
  • Content Creation
  • Consultancy
  • Social Media Management
  • Website Design & Development

Of course, this is only the tip of the iceberg when it comes to what services can be offered. Simply find something that has served you well and pitch its benefits on your website. Before long, you should be able to generate income via the strength of your blog.

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5. Paid Reviews

If we deal with a number of reviews, it only makes sense that we monetize our opportunities wherever possible. For example, if someone is offering you a software to review and looking to profit on the back of your review, then it can be worthwhile considering charging for the review. Of course, you need to have a high influx of traffic to your blog to justify a charge, but paid reviews can be an ideal income funnel for your blog.

To Conclude

This is merely an overview of what can be achieved when it comes to making money with your blog, but you do have to be certain that you’re employing the right kind of strategy for your particular blog, which can mean that some research may be required.[4]

This can mean looking at what past content has done well on your blog, and how this can be used alongside the marketing potential of your blog. Other factors to consider can be the search terms used that bring visitors to your site, which can assist you when trying to choose the right kind of affiliate for your blog.

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It’s also worth making sure that you’re not altering the tone of your blog to conform with advertisers. Remember, the success of your blog will always be based on how many people visit and read your content, so be sure that you don’t alienate visitors by introducing too many changes and taking the focus away from the content.

Reference

[1] https://solvid.co.uk/content-marketing-in-2017/
[2] https://solvid.co.uk/15-common-website-ux-issues/
[3] https://blog.hubspot.com/marketing/how-to-create-ebooks-free-templates-ht
[4] https://blog.hubspot.com/marketing/blog-strategy-guide

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Published on July 27, 2021

15 Smart Video Conferencing Etiquette Tips to Follow

15 Smart Video Conferencing Etiquette Tips to Follow
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During the pandemic, video conferencing replaced in-person meetings and has now become the standard option for business meetings. Over the past 17 months, most workers have gotten past the video conferencing learning curve with Zoom or Microsoft Teams (or their platform of choice).

But just as with in-person meetings, attention can wax and wane. Some say we’re just not used to staring at ourselves so much on the screen. Instead of fixating on that, try employing smart video conferencing etiquette, or you may risk indiscretions that will flag you as a slacker.

Put the Pro in Professional

After more than a year of fine-tuning, here are the new rules of video conferencing etiquette.

1. Mute Your Mobile and Other Devices

The first video conference etiquette you need to know is muting your other devices. Just as in the pre-COVID days, someone’s obnoxious ring tone blaring Taylor Swift’s newest single in the middle of a meeting is also an annoyance if it happens during a Zoom meeting and so is the inevitable fumbling to turn off the sound. Even the apologies to the group get tiresome.

Also, when notifications are activated on the computer that you’re using for the meeting, the incoming message takes over the audio and you’ll miss out on snippets of the conversation. Be sure to eliminate this possible faux pas.

2. Dress the Part

While working from home, you may have fallen into the habit of slipping on your comfiest T-shirt each day. Hey, no judgments! But before you log on to your video conference, try to make an effort with your appearance.

Depending on your company culture and the importance of your meeting, consider dressing the part of the professional whom you wish to project. It will help you feel more self-assured, and others will likely take you more seriously.

For women, wear light make-up, put on earrings, and make sure your blouse is crisply pressed. For men, show up freshly shaved. Wearing a crisp collared shirt in a solid color will usually suffice.

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Pro Tip: Stay away from wearing white or black, unless those colors look great on you. Consider wearing light blue or brown instead.

3. Stage Your Workspace

Have you noticed the backdrops of experts interviewed on news shows? Bookshelves and photographs are carefully curated, and no busy-patterned furniture or artwork is in sight.

Take note of what appears behind you when you choose the location of your video conferences. Piles of junk mail on the table or stacks of folded laundry on the couch will convey more about your personal life than you care to share. Make sure you remove clutter from the camera’s eye, and present a tidy, orderly workspace to your colleagues, coworkers, and bosses.

4. Put Some Thought Into Lighting and Perspective

Be aware that in a video conference, your computer camera can actually make you look up to ten pounds heavier depending on where you sit. But you can easily drop those added pounds by moving back from the screen to diminish the wide-angle distortion.

Frame your head on the screen by tilting the screen up or down. Also, it’s best to not place yourself in front of a window or bright light, which makes you appear in shadow. Instead, face the light source, moving it (or yourself) until you have a flattering amount of illumination. You can also purchase some small spotlights that allow you to add light as needed.

Pro Tip: If your lights add too much redness to your skin, consider counter-balancing with a green filter.

Remember That Half of Life Is Showing Up

5. Arrive on Time

In the old days of in-person meetings, it was nearly impossible to slip in late into a meeting unnoticed. In today’s video conferences, logging in late still shows poor form. Instead, strive to arrive five minutes early and get yourself settled.

Once the meeting is underway, the host may be less attentive about late arrivals waiting to be let in. Diverting the host’s attention away from the meeting with a tardy entry request is the ultimate giveaway that you didn’t honor the schedule. If you don’t want a black mark against you, log in on time.

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6. Turn on Your Video

Few people like to see their face on the screen, but buck up and turn on your camera in video conferences. In most cases, it’s better to be a face on a screen than a name in a blank square. Your statements will be more memorable when other meeting attendees can see you.

If you need to turn off the video, either because of a poor connection, some commotion in the room, or a need for a quick break, give a short explanation via the chat feature. Then, go back on video as soon as you’re able.

Pro Tip: Keep your explanation for your departure pithy. “Sorry! Doorbell rang. Back in five” says it all. Be sure to honor what you say in chat and really do return in five minutes.

7. Plan Ahead Before Sharing Your Screen

Don’t be one of those people who makes everyone else wait as you click through folders in search of a document. That’s just poor video conferencing etiquette. If you know you’ll need to share a document or video on your screen, prepare by pulling it out of its folder and onto your desktop. Also, clean up the files and folders on your desktop to reduce clutter and facilitate easy access. Close other programs like chat, calendar notifications, and email. Disable pop-up notifications to ensure there’ll be no unforeseen distractions.

Be sure to remind the host before the meeting that you’ll need them to activate the screen-sharing function. Show courtesy once you’re finished by hitting “stop share” to return to the screen with participants.

Attend to the Pesky Details

8. Make Sure That Meetings Remain Right-Sized

With the easy accessibility of video conferencing, it can be tempting to extend the meeting invitation beyond the core group and include everyone peripherally involved in a project. But just as with in-person meetings, the more people involved, the more unwieldy the meeting becomes.

Use good judgment when asking others to sit through a video conference so that you don’t needlessly take up others’ time and so that participants can be fully engaged.

9. Remember to “Unmute” Before You Speak

Most of us are likely able to count on one hand the number of video conferences when someone didn’t have to be reminded, “You’re on mute!” Forgetting to unmute before speaking has become one of the most common missteps in video conferencing.[1]

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Show everyone your impeccable video-conferencing poise by managing your mute feature with flawless control.

10. Stay on Point to Keep the Meeting Length in Check

As with in-person meetings, an agenda with assigned time limits for discussions remains necessary to keep a meeting focused. Data shows, however, that video conferencing can actually reduce meeting time.[2] Reasons include the elimination of commuting time and the ability to screen share and annotate to keep everyone on task.

Additionally, side conversations are virtually impossible with video conferencing now that you can no longer have back-and-forth exchanges with the person beside you.

Pro Tip: If you’re running the meeting, let attendees know in advance the protocol for the chat feature. Is it okay for them to “chat among themselves” or not? (See point 11, as well.)

Talking Has a Time and a Place

11. Chat Appropriately

Just like side conversations or texting in an in-person meeting, the use of the chat feature during a video conference can be disrespectful unless it’s directed to all participants. Hence, it’s good video conferencing etiquette to mind your use of the chat.

At the start of the meeting, you may want to ask the host if it’s alright for participants to use the chat feature. This allows them to disable it if they choose. Used appropriately, it can be a helpful tool to clarify or amplify an earlier point once the conversation has moved on or to let the group know that you need to sign off early (and why).

12. Use the “Raise Hand” Feature to Avoid Interruptions

The slight lag in many video conferences can result in speaking over another person if you attempt to jump into a conversation. To avoid this awkward interruption, indicate when you have something to add to the discussion with the raise-your-hand feature that signals the host you would like to speak. This effective meeting management device makes video conferencing run more smoothly, especially with a large group, but it must be activated and monitored by the host.

Pro Tip: For meetings of six to ten people, sometimes the old-fashioned raising of your physical hand may be the best option. But it’s up to the meeting host. Ask them what they would prefer, and follow that.

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13. Don’t Record the Session or Take Photos Without Prior Permission

In this case, not sharing is caring. The “sharing culture” made popular through social media has little place in video conferencing. Before recording a meeting or capturing a screenshot of the participants, always ask for consent in advance from the full roster of attendees. Knowing that a video conference will be photographed or recorded could have a bearing on what others are willing to discuss.

Manage Yourself

14. Minimize Distractions

While de-activating audio and video features can keep distractions from affecting the other participants, you will need to manage noise and disruptions on your end to give your full attention to the meeting.

Move out of high-traffic zones in your home, keep your door closed, and ask family members to be considerate.

15. Save Snacking for Later

Save snacking for later—or earlier. Eating while on video conference is a no-no. Munching in front of the group while close to the camera—as you are when video conferencing—subjects the participants to an up-close and (too) personal view of your food consumption process.

However, it’s perfectly fine to sip quietly from a glass of water or cup of coffee or tea. If the meeting threatens to last for more than two hours, you may want to ask the host in advance to schedule a five-minute break at the halfway point.

Final Thoughts

Even though bosses are now beginning to ask workers to spend some of their workdays on-site, up to 80 percent will permit employees to work remotely at least part of the time, which means more video conferencing in your future.[3] Mastering these video conferencing etiquette tips will help you dial in—as well as dial back—your participation and demonstrate your unwavering level of engagement to the team.

Featured photo credit: Chris Montgomery via unsplash.com

Reference

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