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10 Questions You Must Ask Before Presenting Your Business Plan

10 Questions You Must Ask Before Presenting Your Business Plan

Your business plan could be the seed that launches your next invention. But presenting a winning plan isn’t easy. Everything starts somewhere and you need to ask some probing questions before you ever present your business plan. These are the ten questions you must ask before going any further.

1. Are these the right people?

Consider whether you’re even presenting your business plan to the right people in the first place. Even the best business idea will fall flat if the people listening were never interested to begin with. The makers of the Pokémon Go craze wouldn’t have presented their idea to a group of accountants, would they?

2. How is it going to make money?

It’s amazing how so many entrepreneurs miss this part. Yes, the business idea might be intriguing, but it ultimately must make money. Anyone who’s going to invest in your business wants to know how they’re going to get their money back.

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3. Is it practical?

So many business ideas simply aren’t practical. If they worked they could change the industry, but the foundations aren’t there to make those ideas a reality. Consider whether now is the right time for your idea to flourish. This is why entrepreneurs are starting to embrace augmented reality only now.

4. What’re the long-term prospects?

Investors aren’t there to make a quick buck. They want a business, not a fad. Don’t just talk about your business idea. Talk about the sustainability of your business idea. Think about whether your idea is still going to be there five years from now.

5. How does it fit in with the rest of the industry?

Unless your idea is truly unique, and the chances are it isn’t, you need to think about where it’s going to fit in. One of the dumbest policies you need to ditch is assuming you’re special. 99% of business ideas fit in with already existing companies. Explain how yours fits in and what makes it stand out from the rest.

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6. Is your valuation realistic?

Nothing turns off an investor more than an overoptimistic entrepreneur. Your idea might be worth a million dollars to you, but in the real world that is far from the case. Give some serious thought to whether your valuation is realistic. What is it based on? Will it maintain that value? Is it going to grow in value?

7. Who’s running the show and what do they bring to the table?

Anyone listening to your business plan wants to know who’s involved. They want to know the professionals who’re in the key decision-making positions. Employing friends and family won’t inspire confidence. You need to make it clear that you’ve brought in expertise to execute your idea.

To give investors confidence, you need the right people around you.

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8. Where is the income going to come from?

Define the economics of your business in clear terms. These upcoming startups all have clearly defined revenue streams, with specific pricing plans and exactly what customers get from those plans. Be as specific as possible about what customers are going to buy and how that can be scaled up.

9. What’s the minimum you need to get started?

The average entrepreneur wants as much money as possible to get started. The average investor wants to invest the minimum amount of money to get your business started. Don’t ask for huge sums. Ask for what you need to get started and be clear about what you need the money for.

You can always ask for more capital later, and if you intend to do so, make this clear in your business plan.

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10. How is this plan going to scale?

One of the tools that can help you get the investment you want is scaling. Your business idea may start generating money, but it needs room to grow. Not all business ideas will grow after they start making money. Does your business plan consider the big picture?

Conclusion – The Right Questions

Asking these questions will help to define your business plan and make it clear that you’ve considered exactly how it’s going to make money, where it fits in, and its long-term future. These questions will make it much more likely that investors are going to want to invest in you.

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Ryan Kh

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Last Updated on October 8, 2020

How to Succeed in Business: 10 Skills Every Entrepreneur Needs

How to Succeed in Business: 10 Skills Every Entrepreneur Needs

Learning how to succeed in business used to be a case of being really good at one skill or area and milking it for all its value. Today, we are fast becoming a “skills economy”[1], driving trends in employment and even the way we approach entrepreneurship.

To succeed in today’s business landscape, business owners and executives need to possess a mix of skills that enable them to stay ahead and adapt to change.

What do you need to do to learn how to succeed in business? Here’re 10 important skills that entrepreneurs need to become successful.

1. Digital Savviness

As the adage goes: “If you’re not online, you don’t exist.” Today’s entrepreneurs need to take to the internet to increase their presence to remain relevant in an evolving business landscape.

Being able to quickly adapt to new technology, whether by utilizing cloud applications, organizing websites using content management systems, or collaborating remotely across the internet, is fast becoming the expected norm for executives.

For businesses, discoverability on the web is becoming a quick litmus test for credibility. Potential customers and investors bank on the first page of Google to make up half their minds about making further transactions with a business. GE Capital Retail Bank found that 81% of retail shoppers conduct online research before buying[2].

How to Develop This Skill

For a start, begin by hosting your website and reserving all of your brand’s handles across social media platforms. While hiring a web developer might sound like the next step, consider first hosting your company’s site on more user and budget-friendly options like Squarespace, Wix, or WordPress.

From here, you can start on some simple search engine optimization techniques that will increase your discoverability over time. Through keyword research, organic content creation, and external back-links, your site will slowly but surely garner more traffic.

2. Financial Forecasting

Let’s face it, many business owners feel that time could be better spent on developing and running the business instead of planning for it financially. However, a financial forecast serves as a roadmap for shaping any kind of business, so make this skill a priority when learning how to succeed in business.

Forecasting and planning your financial goals will give you a clearer idea of resources required. It can also provide assurance to investors as a testament to the thorough research and planning you have done.

However, inaccurate forecasts can lead to livid investors and mismanagement of expenses. When creating a detailed financial forecast, a rule of thumb is to always start with your expenses.

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How to Develop This Skill

Generally, it’s easier to calculate and predict your expenses compared to your revenue, so noting down your expenses is a starting point to benchmark how much you might need to generate in sales to turn a profit. It’s a good habit to regularly update and evaluate how close your operations are to what you have forecasted.

Building a precise set of growth forecasting will take time, but, remember, you are an investor in your own business. You must have confidence in the validity of your business concept.

3. Video Production Skills

The rise of visual mediums and the dopamine boosts it gives to users has long been researched and proven as providing an unfair advantage to businesses that leverage it[3].

If you’re a heavy user of social platforms like Facebook, LinkedIn, and even YouTube, you’ll know that it’s pretty hard to stop once you get started on a binge-watching session.

In fact, video marketing is seeing a non-stop rise in popularity and effectiveness when used in conjunction with social media to drive traffic and boost conversions[4]. According to research, after 2019, 80% of global Internet consumption will be video content[5].

With video marketing becoming more ubiquitous, businesses that fail to leverage the power of video are almost certain to lose out.

How to Develop This Skill

Some ways to get started using videos for your business would be:

  • Creating a series of educational videos that cover useful information for your audiences
  • Live videos interacting with your community at large (these can be shot on your smart phone)
  • Using videos on landing pages to boost your customer conversions

4. Benchmarking Personal Goals to Business Performance

As far as you get into achieving endeavors on your business bucket list, it’s important to remember that being an entrepreneur is just one facet of your identity. Don’t forget why you started in the first place, even when your focus is learning how to succeed in business.

Ambition usually stems from some lifestyle goals you’ve always wanted for yourself and the people you might be providing for today or in the future. Working 24/7 is a surefire route to burnout.

How to Develop This Skill

Money can’t be your only motivation, but look into the positives of how having more financial freedom and time can impact your life. In the short term, involving your interests in your businesses can make everyday tasks feel less like mundane errands. In the long run, your business may also bring you fruitful rewards, including personal fulfilment.

Set realistic income goals to manage expectations for your performance and your company’s revenue, especially during its earlier stages. See how projected growth can align with your personal goals and make adjustments accordingly.

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5. Leveraging Healthy Competition

Some of the best athletes who have spent their careers neck-and-neck with each other have changed the standards in their respective sports. The notion of healthy competition applies to the business world more than it may seem on the surface.

Innovation has always been a key driver in free markets, which were intended to boost economies and provide customers with more choices. Just like the biggest sporting rivals that build on each others’ game, you can use your biggest competitors to hone your strategies.

How to Develop This Skill

Turn a competitive market landscape into an advantageous one by leveraging on long-established systems your business proposes an alternative to. Learn from the mistakes of predecessors once you discover their product or service loopholes.

For example, the Dollar Shave Club’s viral video[6] became a big hit because it aimed at consumers tired of purchasing expensive but low quality shavers from retail giants. Going in second meant they could fill a gap competitors might not even have been aware of.

Solidify your place with your business’ advantage — whether you’re tapping into a new geographical region or unexplored market sector, or introducing a business model that is more viable than others.

6. Honing Pitches to Investors

Stand out in a broad mix of entrepreneurs by mastering the art and science behind a solid investor pitch. Make this a focus if you want to learn how to succeed in business. Get comfortable talking about your ideas and receiving feedback or questions from peers, partners, and advisors before setting out to make a good impression on potential customers and eventually investors.

The phrase “If you can’t convince them, confuse them,” will certainly never get your business funded, especially in front of seasoned venture capitalists who have seen thousands of startup pitches. You should be able to deliver a quick elevator pitch that summarizes your unique proposition for casual meet-ups[7] because you sometimes only have a few minutes to make a good impression.

How to Develop This Skill

Develop your investor pitch deck by highlighting your business’ strongest points, which will vary for every funding round. Create your deck with the investors’ interests in mind, balancing technical jargon and buzzwords.

You can also introduce your diverse team of experts, some proven traction, or the current state of the market to demonstrate profitability and the attractiveness of the opportunity to investors.

Ensure each slide flows into the other to develop a persuasive narrative, utilizing consistent and intelligent design principles to support your content.

7. Developing a Strong Brand Identity

In a world of saturated content and numerous emerging businesses that offer similar service lines, developing a unique brand identity will help you cut through the noise and stand out from your competition[8].

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Define your personal brand to succeed in business.

    Evaluating your brand identity is linked to identifying your target customers, your business goals, a proposed promised land your solution achieves, and identifying values that are aligned with these components. Brand identity serves as a guide to maintaining consistency and creating an image you want your business to be associated with.

    How to Develop This Skill

    Efforts to strengthen your brand identity are closely tied to giving marketing strategies a direction.  By knowing what makes your target customers tick, you will be able to elevate your business from simply being a service or product to a projected brand customers and partners would be happy to identify with.

    8. Automating to Your Advantage

    The need for efficiency is often a general problem new businesses aim to resolve. As you’re learning how to succeed in business, assure that your proposed solution is more efficient than what’s readily available in the market to inspire the need for it.

    Efficiency is often achieved nowadays through digitalization and new technologies. While your product or service may not necessarily be the most innovative out there, you can apply the same automation concept across your business’ daily operations.

    How to Develop This Skill

    Shorten turnaround times and conversion rates by investing in small tools for automation where you deem fit. While it may come out of your pocket in the early stages, evaluate the advantages and benefits of automating certain processes. At our office, we’ve tried using collaborative apps like Workplace by Facebook, Slack, Asana and a few other popular apps to reduce human error and friction.

    9. Managing Millennials

    Your team plays an integral part in whether your business will accelerate at breakneck speeds or be dragged down by dead weight. Hence, it is imperative to be selective and strategic when choosing your team.

    In leaner, small business teams, the addition of every new teammate can impact how your organization culture evolves.

    Today, learning to manage millennials has become an increasingly sought after skill as well due to the increasing proportion of them in the workforce[9]. Some brand them as strawberries that are easily bruised, and others loath their need for “meaning” and wearing T-shirts to work.

    How to Develop This Skill

    Naturally, there are many misconceptions surrounding millennials, and various businesses would do well to leverage their unique skills.

    A couple of ways to manage a millennial team include:

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    Encourage a Flat Team Structure With Open Communication

    Maintain clear professional lines between supervisors and subordinates, but keep communication channels open to ensure no negativity festers.

    Offer Constructive Feedback

    Baby boomers are well known for their straightforward approach to delivering feedback. Millennials, on the other hand, don’t always take feedback in a form that could be construed as deep criticism.

    Being constructive with feedback ensures that you don’t coddle millennial workers but also tell them the things they need to hear.

    10. Maintaining a Network of Connectivity

    When learning how to succeed in business, instead of proposing a model that’s disruptive to an industry, build connections with other companies that serve the same target customers, as long as they provide a different service.

    By creating partnerships, both you and other businesses thrive simultaneously.

    Sole market disruption isn’t always the best strategy to take. Not everybody has the opportunity, bandwidth, or financial capacity to dominate and monopolize a marketplace. See your potential for integration into other businesses and services as a good opportunity for co-collaborative marketing efforts with shared campaigns, split costs, and a strengthened customer database for everyone to tap into.

    How to Develop This Skill

    Regardless of the stage your business is in, never stop looking for ways to expand your network. Keep in contact with mentors you can look to for valuable industry advice that can help you avoid pitfalls and costly mistakes. Strengthen brand awareness by attending cross-industry events and casual meet-ups to open your business to reinvention and innovation.

    As the African proverb goes:

    “If you want to go fast, go alone. If you want to go far, go together.”

    Collaborating will get you where you want to go quicker and gear you up for further growth.

    More on How to Succeed in Business

    Featured photo credit: Tyler Franta via unsplash.com

    Reference

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