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5 Ways To Boost Your Website’s Success In 2017

5 Ways To Boost Your Website’s Success In 2017

The New Year is upon us which means it’s time to set some new goals for 2017. Most resolve to lose a pound or two or find a new love interest in the year to come, but as a website owner, your goals are probably centered on the success of your online business.

Whether you’re a profitable blogger or an online retailer, the success of your website relies heavily on your ability to keep up with changing online marketing trends as well as shifts in consumer needs, wants, and demands.

If you’re looking to get a leg up on the New Year by setting your goals and making a plan for success before the clock strikes midnight on January 1st, you could probably stand to benefit from some helpful tips on how to boost your site’s success.

Here are five ways you can increase your site’s potential for success in the New Year.

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1. Build upon your online presence

No matter how great your product is or how much you’ve spent on designing an awesome website, none of that will matter if consumers can’t find your website. This is why it’s absolutely crucial for site owners to build and maintain an effective online presence. This will include things like keeping up on SEO to ensure consumers can find you when they search terms related to your site, establishing your brand on various social media channels, and creating and promoting quality content on your site to keep it in the public eye.

As a site owner, it will be important to track and implement consumer trends in each of these areas in 2017 to make sure you’re keeping up with the digital marketing tactics that are working and identifying ways you can implement them in your offsite and onsite strategies.

If you’re a bit new to the digital marketing world, I recommend checking out this guide which provides an excellent overview of how to build an effective online presence for your brand. Your tactics and approaches may vary with time, but focusing on the elements provided in this guide as you get started will help you move in the right direction.

2. Get to know your consumers

Whether you’re a business owner or a blogger, one of the most important things a site owner can do is to get to know the site’s consumers. What type of content does your consumer base like to see? Are there small tweaks you could make to your site to increase your ability to make an online sale? Are there any changes you could make to your product, service, or content to better meet the needs of your consumers?

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Things like A/B testing, consumer surveys, Google Analytics, and focus groups can help you get answers to these questions. You should plan to check your analytics at least every other day to identify consumer trends. As far as surveys, A/B testing, and focus groups go, trying out each of these tactics at least once throughout the course of the year could help you get the valuable insights you need to make profitable changes to your website and its offerings.

If you’ve yet to do any conversion rate optimization on your site, take a look at these simple site tweaks you can make to help you increase the rate at which your site is able to convert shoppers to customers.

3. Listen to the experts

One of the most difficult things a business owner can do is to listen to what experts in marketing and other creative areas have to say about their site. Although most business owners and bloggers understand that marketing professionals have a better grasp on marketing tactics and technical online marketing terms than they do, they often have a hard time taking new suggestions for their sites.

If you’re not working with an outside marketing pro, it’s still likely you’re neglecting what other marketing professionals have to say about the latest tactics because you’re busy working within your own company.

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You might be a bit strapped for time, but if you plan to manage any element of your site’s marketing, it’s absolutely essential that you stay up on the latest online marketing news. The field is ever-changing which means that if you miss a simple announcement from Google, you run the risk of pushing for outdated tactics that either don’t work or could leave you with a penalty.

Make a commitment to yourself to seek advice from and actually listen to experts. I recommend following a few different influencers on their blogs as well as on Twitter. Some of my favorite resources are the Moz blog, the Kissmetrics blog, and Rand Fishken’s Twitter account.

4. Re-evaluate and define key business goals

As your site grows, your goals as a business should grow along with it. This doesn’t mean that you should abandon your mission statement or values to accommodate growing trends, but it does mean that you should sit down at least once a year to re-evaluate where your site is headed and what you would like to see in the coming months. Even if your site is just a small blog at this point, you should still treat it like a profitable business as you set your goals and strategize for their execution if you want to see your audience grow and your potential profits rise.

If you’re not quite sure how to evaluate your site’s annual goals like a business owner would for his or her business, check out these five tips to get started.

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5. Hold yourself accountable for change

If you’re not strategic about the way you set your goals and track your accomplishments, it’s nearly impossible to maintain full understanding of how your site is performing and what you can do to improve upon its performance. This is why it is important to set up a system for self-accountability that involves goal setting, tracking, deadlines, and evaluation.

The first step in this process is to set specific numbers and time limits for your goals. The more specific you are, the easier it will be to determine why and how you either did or did not reach your goals. The next step is to set processes for how and when you will track your progress. Next, you’ll want to set deadlines for your goals and be sure to mark these on your calendar with notifications that let you know when it’s time to check in on how you’re doing. Finally, you’ll want to set a system for determining your success in your final evaluation at the end of 2017.

Creating a specific process will help you hold yourself accountable for successes and failures that occur throughout the year.

The process of setting a strategy for increased site success in 2017 will be a bit lengthy, but it will be well worth it when you have a direction and focus for increased profits and audience growth in the New Year!

Featured photo credit: iStock via istockphoto.com

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Last Updated on December 3, 2019

7 Powerful Steps to Achieve Career Success

7 Powerful Steps to Achieve Career Success

I often hear people say, “I want to be successful but don’t know where to start” or “I’ve achieved career success yet I’m not happy.” And then I ask, “what does career success mean to you?” And many have a hard time articulating their response with much conviction.

It’s common that people lack clarity, focus, and direction. And when you layer on thoughts and actions that are misaligned with your values, this only adds to your misdirected quest to achieve your career success.

A word of caution. It’s going to take some time for you to think about and work on your own path for career success. You need to set aside time and be intentional about the steps you take to achieve career success. In my opinion, this step-by-step guide is apart of your life philosophy.

1. Define Career Success for Yourself

Pause. Give yourself time and space for self-reflection.

What does career success mean to you?

This is about defining your career success:

  • Not what you think you ‘should’ do
  • Not what people may think of you
  • Not adjusting to friends and family’s judgements
  • Not taking actions based on societal or community norms

“A flower does not think of competing to the flower next to it. It just blooms” – Zen Shin

When you strip away all your external influences and manage your inner critic, what are you left with? You need to define career success that best suits your life situation.

There’s no fixed answer. Everyone is different. Your answer will evolve and be impacted by life events. Here are a few examples of career success:

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  • Work-life balance
  • Opportunities for growth and advancement
  • Feeling valued that my contributions had an impact

Now even as you reflect on the examples above, the descriptions are not specific enough. You’ve got to take it deeper:

  • What do you mean by work-life balance?
  • What do you consider to be opportunities for growth and advancement?
  • How do you like to be recognized for your work? How do you know if your contributions have had an impact?

Let’s take a look at some potential responses to the questions above:

  • I want more time with my family, and less stress at work
  • I want increased responsibilities, to manage a team, a higher income, and the prestige of working at a certain level in the company
  • I’d like my immediate leader to send me a thank-you note or take me out for coffee to genuinely express her or his gratitude. I’ll know I’ve made an impact if I get feedback from my coworkers, leaders and other stakeholders.

Further questions to reflect on to help narrow the focus for the above responses:

  • What are some opportunities that can help you get traction on getting more time with your family? And decrease your stress at work?
  • What’s most important for you in the next 12 months?
  • What’s the significance of receiving others’ feedback?

Now, I’m only scratching the surface with these examples. It takes time to do the inner work and build a solid foundation.

Start this exercise by first asking what career success means to you and then ask yourself meaningful questions to help you dig deeper.

What types of themes emerge from your responses? What keywords or phrases keep coming up for you?

2. Know Your Values

Values are the principles and beliefs that guide your decisions, behaviors and actions. When you’re not aligned with your values and act in a way that conflicts with your beliefs, it’ll feel like life is a struggle.

There are simple value exercises that can help you quickly determine your core values. This one designed by Carnegie Mellon University can help you discover your top 5 values.[1]

Once you have your top 5 values keep them visible. Your brain needs reminders that these are your top values. Here are some ways to make them stick:

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  • Write them on cue cards or notes and post it in your office
  • Take a picture of your values and use it as a screensaver on your phone
  • Put the words on your fridge
  • Add the words on your vision board

Where will your value words be placed in your physical environment so that you have a constant reminder of them?

3. Define Your Short-Term and Long-Term Goals

When writing your short-term and long term life goals, use the SMART framework – Specific Measurable, Attainable, Relevant, and Time-bound. Treat this as a brainstorming exercise. Your potential and possibilities are limitless.

How you define short-term and long-term is entirely up to you. Short-term can be 30 days, 90 days, or 6 months. Maybe long-term goals are 4 months, 1 year, or 10 years.

Here are a few self-reflection questions to help you write your goals:[2]

  • What would you want to do today if you had the power to make it the way you want?
  • If no hurdles are in the way, what would you like to achieve?
  • If you have the freedom to do whatever you want, what would it be?
  • What type of impact do you want to have on people?
  • Who are the people you most admire? What is it about them or what they have that you’d want for your life or career?
  • What activities energize you? What’s one activity you most love?

Remember to revisit your core values as you refine yours goals:

  • Are your goals in or out of alignment with your core values?
  • What adjustments do you need to make to your goals? Maybe some of your goals can be deleted because they no longer align with your values.
  • How attainable are your goals? Breakdown your goals into digestible pieces.
  • Do your short-term goals move you towards attaining your long-term goals?

Get very clear and specific about your goals. Think about an archer – a person who shoots with a bow and arrows at a target. This person is laser focused on the target – the center of the bullseye. The target is your goal.

By focusing on one goal at a time and having that goal visible, you can behave and act in ways that will move you closer to your goal.

4. Determine Your Top Talents

What did you love doing as a kid? What made these moments fun? What did you have a knack for? What did you most cherish about these times? What are the common themes?

What work feels effortless? What work do you do that doesn’t seem like work? Think about work you can lose track of time doing and you don’t even feel tired of it.[3]

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What are your desires? Try it out. Experiment. Take action and start. How can you incorporate more of this type of work into your daily life?

What themes emerge from your responses? How do your responses compare to your responses from the values exercise and your goals?

What do you notice?

5. Identify ‘Feeling’ Words You Want to Experience

Do you have tendencies to use your head or heart to make decisions?

I have a very strong tendency to make rational, practical, and fact-based decisions using my head. It’s very rare for me to make decisions using my emotions. I was forced to learn how to make more intuitive decisions by listening to my gut when I was struggling with pivotal life decisions. I was forced to feel and listen to my inner voice to make decisions that feel most natural to me. This was very unfamiliar to me, however, it expanded my identity.

Review this list of Feeling Words. Use the same technique you use for the values exercise to narrow down how you want to feel.

Keep these words visible too!

Review your responses. What do you observe? What insights do you gain from these responses and those in the above steps?

6. Be Willing to Sit with Discomfort

Make career decisions aligned with your values, goals, talents and feelings. This is not for the faint hearted. It takes real work, courage and willingness to cut out the noise around you. You’ll need to sit with discomfort for a bit until you build up your muscle to hit the targets you want.

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Surround yourself with a supportive network to help you through these times.

“These pains you feel are messengers. Listen to them” – Rumi

7. Manage Your Own Career

Not to be cynical, but no one can make you happy but yourself. If you don’t take control of your career and manage it like your own business – no one will.

Discern between things that you can control and what you can’t control. For example, you may not be able to control who gets a promotion. However, you can control how you react to it and what you’ve learned about yourself in that situation.

Summing Up

For many who have gone through a career change or been impacted by life events, these steps may seem very basic. However, it’s sometimes the basics that we forget to do. The simple things and moments can edge us closer to our larger vision for ourselves.

Staying present and appreciating what you have today can sometimes help you achieve your long-term goals. For example, if you’re always talking about not having enough time and wanting work-life balance, think about what was good in your work day? Maybe you took a walk outside with your co-workers. This could be a small step to help you reframe how you can attain work-life balance.

Remember to take time for yourself. Hit pause, notice, observe and reflect to achieve career success by getting deliberate and intentional:

  1. Define Career Success for Yourself
  2. Know Your Values
  3. Define Your Short-Term and Long-Term Life and Goals
  4. Determine Your Top Talents
  5. Identify ‘Feeling’ Words You Want to Experience
  6. Be Willing to sit with Discomfort
  7. Manage Your Own Career

“When you stop chasing the wrong things you give the right things a chance to catch you.” – Lolly Daskal

Good luck and best wishes always!

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Featured photo credit: rawpixel via unsplash.com

Reference

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