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5 Ways To Boost Your Website’s Success In 2017

5 Ways To Boost Your Website’s Success In 2017

The New Year is upon us which means it’s time to set some new goals for 2017. Most resolve to lose a pound or two or find a new love interest in the year to come, but as a website owner, your goals are probably centered on the success of your online business.

Whether you’re a profitable blogger or an online retailer, the success of your website relies heavily on your ability to keep up with changing online marketing trends as well as shifts in consumer needs, wants, and demands.

If you’re looking to get a leg up on the New Year by setting your goals and making a plan for success before the clock strikes midnight on January 1st, you could probably stand to benefit from some helpful tips on how to boost your site’s success.

Here are five ways you can increase your site’s potential for success in the New Year.

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1. Build upon your online presence

No matter how great your product is or how much you’ve spent on designing an awesome website, none of that will matter if consumers can’t find your website. This is why it’s absolutely crucial for site owners to build and maintain an effective online presence. This will include things like keeping up on SEO to ensure consumers can find you when they search terms related to your site, establishing your brand on various social media channels, and creating and promoting quality content on your site to keep it in the public eye.

As a site owner, it will be important to track and implement consumer trends in each of these areas in 2017 to make sure you’re keeping up with the digital marketing tactics that are working and identifying ways you can implement them in your offsite and onsite strategies.

If you’re a bit new to the digital marketing world, I recommend checking out this guide which provides an excellent overview of how to build an effective online presence for your brand. Your tactics and approaches may vary with time, but focusing on the elements provided in this guide as you get started will help you move in the right direction.

2. Get to know your consumers

Whether you’re a business owner or a blogger, one of the most important things a site owner can do is to get to know the site’s consumers. What type of content does your consumer base like to see? Are there small tweaks you could make to your site to increase your ability to make an online sale? Are there any changes you could make to your product, service, or content to better meet the needs of your consumers?

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Things like A/B testing, consumer surveys, Google Analytics, and focus groups can help you get answers to these questions. You should plan to check your analytics at least every other day to identify consumer trends. As far as surveys, A/B testing, and focus groups go, trying out each of these tactics at least once throughout the course of the year could help you get the valuable insights you need to make profitable changes to your website and its offerings.

If you’ve yet to do any conversion rate optimization on your site, take a look at these simple site tweaks you can make to help you increase the rate at which your site is able to convert shoppers to customers.

3. Listen to the experts

One of the most difficult things a business owner can do is to listen to what experts in marketing and other creative areas have to say about their site. Although most business owners and bloggers understand that marketing professionals have a better grasp on marketing tactics and technical online marketing terms than they do, they often have a hard time taking new suggestions for their sites.

If you’re not working with an outside marketing pro, it’s still likely you’re neglecting what other marketing professionals have to say about the latest tactics because you’re busy working within your own company.

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You might be a bit strapped for time, but if you plan to manage any element of your site’s marketing, it’s absolutely essential that you stay up on the latest online marketing news. The field is ever-changing which means that if you miss a simple announcement from Google, you run the risk of pushing for outdated tactics that either don’t work or could leave you with a penalty.

Make a commitment to yourself to seek advice from and actually listen to experts. I recommend following a few different influencers on their blogs as well as on Twitter. Some of my favorite resources are the Moz blog, the Kissmetrics blog, and Rand Fishken’s Twitter account.

4. Re-evaluate and define key business goals

As your site grows, your goals as a business should grow along with it. This doesn’t mean that you should abandon your mission statement or values to accommodate growing trends, but it does mean that you should sit down at least once a year to re-evaluate where your site is headed and what you would like to see in the coming months. Even if your site is just a small blog at this point, you should still treat it like a profitable business as you set your goals and strategize for their execution if you want to see your audience grow and your potential profits rise.

If you’re not quite sure how to evaluate your site’s annual goals like a business owner would for his or her business, check out these five tips to get started.

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5. Hold yourself accountable for change

If you’re not strategic about the way you set your goals and track your accomplishments, it’s nearly impossible to maintain full understanding of how your site is performing and what you can do to improve upon its performance. This is why it is important to set up a system for self-accountability that involves goal setting, tracking, deadlines, and evaluation.

The first step in this process is to set specific numbers and time limits for your goals. The more specific you are, the easier it will be to determine why and how you either did or did not reach your goals. The next step is to set processes for how and when you will track your progress. Next, you’ll want to set deadlines for your goals and be sure to mark these on your calendar with notifications that let you know when it’s time to check in on how you’re doing. Finally, you’ll want to set a system for determining your success in your final evaluation at the end of 2017.

Creating a specific process will help you hold yourself accountable for successes and failures that occur throughout the year.

The process of setting a strategy for increased site success in 2017 will be a bit lengthy, but it will be well worth it when you have a direction and focus for increased profits and audience growth in the New Year!

Featured photo credit: iStock via istockphoto.com

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Last Updated on January 21, 2020

How to Increase Work Productivity: 9 Ground Rules

How to Increase Work Productivity: 9 Ground Rules

We all have those days when completing our assigned tasks seems beyond reach. With the temptation of social media, mobile games, and the internet in general—not to mention the constant bustle of people in the office—it’s easy to fall prey to disruptions and distractions at work.

So, what can we do about it? How to be productive at work?

While we don’t have a foolproof system that can completely eliminate disturbances and diversions, we do have 9 ground rules that can be applied to help give your productivity levels a boost.

Keep reading to find out our tips on work productivity.

What Does It Mean to Be Productive?

How to be productive at work?” is the age-old question plaguing employees and employers alike around the world. Regardless of where you work and what you do, everyone is always looking for new ways to be more efficient and effective.

But what does being productive actually entail?

Completing more tasks on your list or working longer hours doesn’t necessarily mean you’re being more productive. It just means you’re more busy, and productivity shouldn’t be confused with busyness.

Productivity means achieving effective results in as short amount of time as possible, leaving you with more time to enjoy freely.

It involves working smarter, not harder. It means refining processes, speeding up workflows, and reducing the chances of interruptions.

Productivity is best achieved when looking at your current way of working, identifying the bottlenecks, flaws, and hindrances, and then finding ways to improve.

9 Ground Rules on How to Be Productive at Work

1. Avoid Multitasking

Multitasking can give the impression that more tasks can be accomplished as you’re doing multiple things at once. However, the opposite is true.

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Research has shown that attempting to do several things at the same time takes a toll on productivity and that shifting between tasks can cost up to 40 percent of someone’s time.[1] That’s because your focus and concentration is constantly hindered due to having to switch between tasks.

If you have a lot of tasks on your plate, determine your priorities and allocate enough time for each task. That way you can work on what’s urgent first and have enough time to complete the rest of your tasks.

2. Turn off Notifications

According to a Gallup poll, more than 50 percent of US smartphone owners admit to checking their phones a few times an hour.[2]

Switching off your phone—or at least your notifications—during work hours is a good way to prevent you from checking your phone all the time.

The same applies to your computer. If you have the privilege of accessing social media on your work desktop, switch off the notifications on there.

Another good tip is to logout from your social media accounts. Therefore when you feel the urge to check it, you might be swayed because your page isn’t so easily accessible.

3. Manage Interruptions

There are certain disruptions in the office that are unavoidable such as your manager requesting a quick meeting or your colleague asking for assistance. In order to deal with this, your best approach is to know how to handle interruptions like a pro.

Be proactive and inform the people around you of your need to focus. Turn your status on as “busy/unavailable” on your work chat app.

If you’re on a deadline, let your colleagues know that you need to concentrate and would really appreciate not being interrupted for the moment, or even work from home if that’s a feasible option for you.

By anticipating and having a plan in place to manage them, this will minimize your chances of being affected by interruptions.

4. Eat the Frog

Mark Twain once famously said that:

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“if it’s your job to eat a frog, it’s best to do it first thing in the morning. And if it’s your job to eat two frogs, it’s best to eat the biggest one first.”

What this basically means is that you should get your biggest, most urgent task out of the way first.

We all have that big, important task that we don’t want to do but know we have to do because it holds the biggest consequence if we don’t complete it.

Eat the frog is a productivity technique that encourages you to do your most important, most undesirable task first. Completing this particular task before anything else will give you a huge sense of accomplishment. It will set the ball rolling for the rest of the day and motivate you to eagerly complete your other tasks.

5. Cut Down on Meetings

Meetings can use up a lot of time, which is time that can be used to do something useful.

You have to wait for everyone to arrive, then after the pleasantries are out of the way, you can finally get stuck into it. And sometimes, it may take a whole hour to iron out one single issue.

The alternative? Don’t arrange a meeting at all. You’ll be surprised at how many things can be resolved through an email or a quick phone call.

But that doesn’t mean you should eliminate meetings altogether. There are certain circumstances where face-to-face discussions and negotiations are still necessary. Just make sure you weigh up the options prior.

If it’s just information sharing, you’re probably better off sending an email; but if brainstorming or in-depth discussion is required, then an in-person meeting would be best.

6. Utilize Tools

Having the right tools to work with is crucial as you’re only really as good as the resources you have at your disposal. Not only will you be able to complete tasks as efficiently as possible, but they can streamline processes. Said processes are essential to a business as they manage tasks, keep employees connected, and hold important data.

If you’re the manager or business owner, ensure your team has the right tools in place.

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And if you’re an employee and think the tools you currently have to work with aren’t quite up to par, let your manager know. A good team leader understands the significance of having the right tools and how it can impact employee productivity.

Some examples of tools that could be used:

Communication
  • Slack for team chat and collaboration.
  • Samepage for video conference software.
  • Zendesk for customer service engagement.
Task Management
  • Zenkit for task and project collaboration.
  • Wunderlist for listing your to-do’s.
  • Wekan for an open source option.
Database Management
Time Tracking
  • Clockify for a free tracker.
  • TMetric for workspace integrations.
  • TimeCamp for attendance and productivity monitoring.

You can also take a look at these Top 10 Productivity Tools to Help You Achieve 10x More in Less Time.

7. Declutter and Organize

Having a disorganized and cluttered workspace can limit your ability to focus. According to researchers, physical clutter can negatively impact your ability to concentrate and take in information.[3] Which is why keeping your work environment well ordered and clutter-free is important.

Ensure you have your own system of organization so you know what to do when the paperwork starts to pile up.

Being organized will also ensure that you know where to find the appropriate stationery, tools, or documents when you need it. A US study reveals that the average worker can waste up to one week a year looking for misplaced items.[4]

Here’s a useful guide to help you declutter and organize: How to Declutter Your Life and Reduce Stress (The Ultimate Guide)

8. Take Breaks

Taking regular breaks is essential for maintaining productivity at work. Working in front of a computer can lead to a sedentary lifestyle which can place you at a higher risk of heart disease, diabetes, and obesity. Even a 30 second microbreak can increase your productivity levels up to 30 percent.

As well as your physical health, breaks are also crucial for your mental and emotional wellbeing. That’s because your brain is like a muscle, the more it works without a break, the easier it is for it to get worn out.

Ensuring you actually take your breaks can prevent you from suffering from decision fatigue. It can also help boost creativity.

Take a look at this article and learn why you should start scheduling time for breaks: The Importance of Scheduling Downtime

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9. Drink Water

Although we know we should, it’s easy to forget to drink enough water during the working day.

Many of us turn to tea or coffee for the caffeine hit to keep us going. However, like taking breaks, drinking water is essential for maintaining productivity levels at work. It’s simple and effective.

Not drinking enough water can lead to dehydration and also headaches, tiredness, and weight gain.

A good tip to avoid dehydration is to keep a water bottle at your desk as it can serve as a reminder to constantly drink water.

If you find the taste of water a little bland, add some fruit such as cucumber or lemon to give it a better taste.

You can also get more ideas on how to drink more water here: How to Drink More Water (and Why You Should)

The Bottom Line

The preceding 9 ground rules on work productivity aren’t the be-all, end-all. You and the company you work for may have other tips on how productivity is best increased and maintained.

After all, it’s something that can be perceived differently depending on the exact job and work environment.

In saying that, however, the 9 ground rules serve as a good foundation for anyone finding themselves succumbing to disruption and distraction, and are looking for ways to overcome them.

A good tip to keep in mind is that change doesn’t happen overnight. Start small and be consistent. If you slip up, just dust yourself off and try again.

Developing habits happens gradually, so as long as you keep up with it, you’ll soon start to notice the changes you’ve been making and eventually enjoy the fruits of your labor.

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Featured photo credit: Cathryn Lavery via unsplash.com

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