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5 Ways To Boost Your Website’s Success In 2017

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5 Ways To Boost Your Website’s Success In 2017

The New Year is upon us which means it’s time to set some new goals for 2017. Most resolve to lose a pound or two or find a new love interest in the year to come, but as a website owner, your goals are probably centered on the success of your online business.

Whether you’re a profitable blogger or an online retailer, the success of your website relies heavily on your ability to keep up with changing online marketing trends as well as shifts in consumer needs, wants, and demands.

If you’re looking to get a leg up on the New Year by setting your goals and making a plan for success before the clock strikes midnight on January 1st, you could probably stand to benefit from some helpful tips on how to boost your site’s success.

Here are five ways you can increase your site’s potential for success in the New Year.

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1. Build upon your online presence

No matter how great your product is or how much you’ve spent on designing an awesome website, none of that will matter if consumers can’t find your website. This is why it’s absolutely crucial for site owners to build and maintain an effective online presence. This will include things like keeping up on SEO to ensure consumers can find you when they search terms related to your site, establishing your brand on various social media channels, and creating and promoting quality content on your site to keep it in the public eye.

As a site owner, it will be important to track and implement consumer trends in each of these areas in 2017 to make sure you’re keeping up with the digital marketing tactics that are working and identifying ways you can implement them in your offsite and onsite strategies.

If you’re a bit new to the digital marketing world, I recommend checking out this guide which provides an excellent overview of how to build an effective online presence for your brand. Your tactics and approaches may vary with time, but focusing on the elements provided in this guide as you get started will help you move in the right direction.

2. Get to know your consumers

Whether you’re a business owner or a blogger, one of the most important things a site owner can do is to get to know the site’s consumers. What type of content does your consumer base like to see? Are there small tweaks you could make to your site to increase your ability to make an online sale? Are there any changes you could make to your product, service, or content to better meet the needs of your consumers?

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Things like A/B testing, consumer surveys, Google Analytics, and focus groups can help you get answers to these questions. You should plan to check your analytics at least every other day to identify consumer trends. As far as surveys, A/B testing, and focus groups go, trying out each of these tactics at least once throughout the course of the year could help you get the valuable insights you need to make profitable changes to your website and its offerings.

If you’ve yet to do any conversion rate optimization on your site, take a look at these simple site tweaks you can make to help you increase the rate at which your site is able to convert shoppers to customers.

3. Listen to the experts

One of the most difficult things a business owner can do is to listen to what experts in marketing and other creative areas have to say about their site. Although most business owners and bloggers understand that marketing professionals have a better grasp on marketing tactics and technical online marketing terms than they do, they often have a hard time taking new suggestions for their sites.

If you’re not working with an outside marketing pro, it’s still likely you’re neglecting what other marketing professionals have to say about the latest tactics because you’re busy working within your own company.

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You might be a bit strapped for time, but if you plan to manage any element of your site’s marketing, it’s absolutely essential that you stay up on the latest online marketing news. The field is ever-changing which means that if you miss a simple announcement from Google, you run the risk of pushing for outdated tactics that either don’t work or could leave you with a penalty.

Make a commitment to yourself to seek advice from and actually listen to experts. I recommend following a few different influencers on their blogs as well as on Twitter. Some of my favorite resources are the Moz blog, the Kissmetrics blog, and Rand Fishken’s Twitter account.

4. Re-evaluate and define key business goals

As your site grows, your goals as a business should grow along with it. This doesn’t mean that you should abandon your mission statement or values to accommodate growing trends, but it does mean that you should sit down at least once a year to re-evaluate where your site is headed and what you would like to see in the coming months. Even if your site is just a small blog at this point, you should still treat it like a profitable business as you set your goals and strategize for their execution if you want to see your audience grow and your potential profits rise.

If you’re not quite sure how to evaluate your site’s annual goals like a business owner would for his or her business, check out these five tips to get started.

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5. Hold yourself accountable for change

If you’re not strategic about the way you set your goals and track your accomplishments, it’s nearly impossible to maintain full understanding of how your site is performing and what you can do to improve upon its performance. This is why it is important to set up a system for self-accountability that involves goal setting, tracking, deadlines, and evaluation.

The first step in this process is to set specific numbers and time limits for your goals. The more specific you are, the easier it will be to determine why and how you either did or did not reach your goals. The next step is to set processes for how and when you will track your progress. Next, you’ll want to set deadlines for your goals and be sure to mark these on your calendar with notifications that let you know when it’s time to check in on how you’re doing. Finally, you’ll want to set a system for determining your success in your final evaluation at the end of 2017.

Creating a specific process will help you hold yourself accountable for successes and failures that occur throughout the year.

The process of setting a strategy for increased site success in 2017 will be a bit lengthy, but it will be well worth it when you have a direction and focus for increased profits and audience growth in the New Year!

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Featured photo credit: iStock via istockphoto.com

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Last Updated on August 25, 2021

Why Personal Branding Is Important to Your Career

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Why Personal Branding Is Important to Your Career

As a recruiter, I have met and interviewed hundreds of candidates who have no idea who they are.

Without a personal brand, candidates struggle to answer the question: “tell me about yourself—who are you?” They have no idea about who they are, what their strengths are, and how they can add value to the company. They present their CV’s believing that their CV is the key to their career success. In some ways, your CV still has its use. However, in today’s job market, you need more than a CV to stand out in a crowd.

According to Celinne Da Costa:[1]

“Personal brand is essentially your golden ticket to networking with the right people, getting hired for a dream job, or building an influential business.” She believes that “a strong personal brand allows you to stand out in an oversaturated marketplace by exposing desired audiences to your vision, skillset, and personality in a way that is strategically aligned with your career goals.”

A personal brand opens up your world to so many more career opportunities that you would never have been exposed to with just your CV.

What Is Your Personal Brand?

“Personal branding is how you distinctively market your uniqueness.” —Bernard Kelvin Clive

Today, the job market is very competitive and tough. Having a great CV will only let you go so far because everyone has a CV, but no one else has your distinct personal brand! It is your personal brand that differentiates you from everyone else and that is what people buy—you.

Your personal brand is your mark on the world. It is how people you interact with and the world see you. It is your legacy—it is more important than a business brand because your personal brand lasts forever.

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I have coached people who have very successful careers, and they come to me because they have suddenly found that they are not getting the opportunities or having the conversations that would them to their next role. They are having what I call a “career meltdown,” all because they have no personal brand.

A personal brand helps you become conscious of your differences and your uniqueness. It allows you to position yourself in a way that makes you stand out from the pack, especially among other potential job applicants.

Don’t get me wrong, having a great CV and a great LinkedIn profile is important. However, there are a few steps that you have to take to have a CV and LinkedIn profile that is aligned to who you are, the value you offer to the market, and the personal guarantee that you deliver results.

Building your personal brand is about strategically, creatively, and professionally presenting what makes you, you. Knowing who you are and the value you bring to the table enables you to be more informed, agile, and adaptable to the changing dynamic world of work. This is how you can avoid having a series of career meltdowns.

Your Personal Brand Is Essential for Your Career Success

In her article, Why Personal Branding Is More Important Than Ever, Caroline Castrillon outlines key reasons why a personal brand is essential for career success.

According to Castrillon,[2]

“One reason is that it is more popular for recruiters to use social media during the interview process. According to a 2018 CareerBuilder survey, 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees.”

The first thing I do as a recruiter when I want to check out a candidate or coaching client is to look them up on LinkedIn or other social media platforms, such as Facebook, Instagram, and Twitter. Your digital footprint is the window that highlights to the world who you are. When you have no control over how you want to be seen, you are making a big mistake because you are leaving it up to someone else to make a judgment for you as to who you are.

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As Jeff Bezos, the founder of Amazon, once said, “Your brand is what people say about you when you are not in the room.”

In her book, Becoming, Michelle Obama writes about the importance of having a personal brand and her journey to defining her personal brand. She wrote that:

“if you don’t get out there and define yourself, you’ll be quickly and inaccurately defined by others.”

When you have a personal brand, you are in control. You know exactly what people will say about you when you leave the room.

The magic of a personal brand is that gives you control over how you want to be seen in the world. Your confidence and self-belief enable you to leverage opportunities and make informed decisions about your career and your future. You no longer experience the frustrations of a career meltdown or being at a crossroads not knowing what to do next with your career or your life. With a personal brand, you have focus, clarity, and a strategy to move forward toward future success.

Creating your personal brand does not happen overnight. It takes a lot of work and self-reflection. You will be expected to step outside of your comfort zone not once, but many times.

The good news is that the more time you spend outside of your comfort zone, the more you will like being there. Being outside of your comfort zone is where you can test the viability of and fine-tune your personal brand.

5 Key Steps to Creating Your Personal Brand

These five steps will help you create a personal brand that will deliver you the results you desire with your career and in life.

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1. Set Your Personal Goals

What is it that you want to do in the next five years? What will your future self be doing in the next five to ten years? What is important to you? If you can answer these questions, then you are on the right path. If not, then you have to start thinking about them.

2. Create Your Unique Value Proposition

Create your unique value proposition by asking yourself these four questions:

  1. What are your personality features? What benefit do you offer people?
  2. Who are you and why do people enjoy working with you?
  3. What do you do and what do people want you to do for them? How do you solve their problems?
  4. What makes you different from others like you?

The answers to these questions will give you the information you need to create your professional story, which is the key step to creating your personal brand.

3. Write Your Professional Story

Knowing who you are, what you want, and the unique value you offer is essential to you creating your professional story. People remember stories. Your personal story incorporates your value proposition and tells people who you are and what makes you unique. This is what people will remember about you.

4. Determine Which Platforms Will Support Your Personal Brand

Decide which social media accounts and online platforms will best represent your brand and allow you to share your voice. In a professional capacity, having a LinkedIn profile and a CV that reflects your brand is key to your positioning in relation to role opportunities. People will be connecting with you because they will like the story you are telling.

5. Become Recognized for Sharing Your Knowledge and Expertise

A great way for you to promote yourself is by sharing knowledge and helping others. This is where you prove you know your stuff and you gain exposure for doing so. You can do this through social media, writing, commenting, video, joining professional groups, networking, etc. Find your own style and uniqueness and use it to attract clients, the opportunities, or the jobs you desire.

The importance of having a personal brand is not going to go away. In fact, it is the only way where you can stand out and be unique in a complex changing world of work. If you don’t have a personal brand, someone will do it for you. If you let this happen, you have no control and you may not like the story they create.

Standing out from others takes time and investment. Most people cannot make the change by themselves, and this is where engaging a personal brand coach is a viable option to consider.

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As a personal brand coach, working with my clients to create their personal brand is my passion. I love the fact that we can work together to create a personal story that defines exactly what people will say when you leave the room.

Other People’s Stories

Listening to other people’s stories is a great way to learn. In his article, 7 TED Talks About Personal Branding, Rafael Dos Santos presents the best Ted Talks where speakers share their stories about the “why,” “what,” and “how” of personal branding.((GuidedPR: 7 TED Talks About Personal Branding))

Take some time out to listen to these speakers sharing their stories and thoughts about personal branding. You will definitely learn so much about how you can start your journey of defining yourself and taking control of your professional and personal life.

Your personal brand, without a doubt, is your secret weapon to your career success. As Michelle Obama said,

“your story is what you have, what you will always have. It is something to own.”

So, go own your story. Go on the journey to create your personal brand that defines who you are, highlights your uniqueness, and the value you offer to the world.

Featured photo credit: Austin Distel via unsplash.com

Reference

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