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5 Proven Content Marketing Strategies

5 Proven Content Marketing Strategies

An increasingly huge segment of the capital that modern businesses are assigning for marketing is being dedicated to online marketing. In fact, research has identified content marketing as the single most productive and sustainable form of attracting a loyal customer base in the 21st century. After decades of newspaper, radio, and television advertising, the global audience is waking up to the competitive advantages of a new online media. These advantages have influenced the ever-growing dominance of content marketing. The main advantages of content marketing allow marketers to:

  1. Fluidly incorporate the creative edge of 3D content
  2. Have a comparatively cheaper option for marketing
  3. Create a long-term market presence using online media
  4. Accommodate emerging trends of the Information Age
  5. Personalize content despite using social/mass media
  6. Integrate multi-media platforms with both video and audio

Regardless of these advantages, however, content marketing does not work for everyone. Some firms invest less capital and still convert more visitors to active customers. In contrast, other firms invest gigantic sums only to attract a few customers. It would seem, then, that success in content marketing depends on the science of marketing, not on the amount of time or resources invested. Like every form of marketing, content marketing is both a science and an art. This means that content marketing employs a creative and artistic strategy to attract online traffic to a site and then converts this traffic to loyal customers.

The question now becomes, “How can you improve the success of your content marketing program?” Previous research has proven that it is possible to improve the success of your content marketing instantly. You need only use a precise set of strategies, most of which have proved extremely effective for modern online entrepreneurs. The following five strategies are among the most essential and effective secrets to improving your content marketing outcomes.

1) Creating Problem-Solution Content

Improving your content marketing must always start by attaining the content’s purpose. Content marketing is, after all, a strategic and purpose-driven marketing approach that helps create, publish, and distribute valuable content for a clearly defined online audience. Content marketing seeks to move a customer towards taking profitable action. Before promoting a product or service, content marketing must first inform, educate, and positively improve the customers’ knowledge of the product or service. Such education preferably comes from an expert’s point of view. Only then can the content attract and sustain worthwhile traffic.

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    This explains why “how to” online content generates perhaps the highest portion of online traffic. Potential customers seek to know, learn, and understand issues that are of personal interest to them. Content marketing thus needs to precisely and concretely address realistic customer concerns, guide them towards ideal solutions, and offer a problem-solution exchange. Online marketing succeeds when it shows a customer how to do several things, including:

    1. Know more about an issue that is interesting to them
    2. Service their needs effectively and without additional cost
    3. Progressively improve their homes or workplaces
    4. Make their lives more enjoyable and affordable

    2) Anticipating Emerging Trends

    Content marketing helps anticipate future trends in the market. It is also becoming the only possible way to embrace these trends. Leading media companies that had previously relied on newspaper and TV advertising have acknowledged an emerging marketing trend. This new marketing trend is exclusively underscored by content marketing. Consequently, modern media giants have launched content marketing studios to service a new age of marketing dynamics. Companies that have traditionally relied on their global reach are gradually attaining the same outcomes through online platforms. Their online activities usually include posting videos and articles through their social media pages and blogs.

    Significant trends in advertising hinged on content marketing are evident in modern business. According to recent research, over 62% of content marketers have claimed that they saw an increase in the success of their content marketing strategies this year. This included over 88% of business-to-business advertisers who were using content marketing by the end of 2016. Furthermore, over 76% of all marketers claimed that they were planning to improve their content marketing strategy by 2017. Evidently, content marketing is no longer a choice. Rather, it is a mandatory component of 21st century marketing. This reality is the product of several emerging practices:

    1. Increasing the positive impact of content marketing on contemporary businesses
    2. Reducing the cost of content marketing
    3. Increasing the usage of social media platforms
    4. Personalizing general marketing messages for online visitors
    5. Customers making purchasing decisions using online content

    3) Optimizing the Marketing Message

    Content marketing should provide content that markets a product or service. As such, the mere presence and frequency of high quality content on an e-commerce site are not the only requirements. Long before dissemination, content marketing must start with a creation process. That process of creating content is both an art and a science. By default, the success of online marketing relies on how well both the art and the science are integrated.

    It is during the creation process that a message is strategically constructed. In most cases, content is judged based on its information value. For the marketer, however, the purpose is not to inform, but to market a product or service. The science is in making that marketing goal indirect yet convincing. Only when informative content is created can the content then be used to convert the reader to an active customer.

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    4) Embracing the Era of Multi-Media Usage

    According to recent research, advances in communication technology have triggered the use of and reliance on mobile devices. The prospective customer simultaneously uses assorted stationery and mobile devices. This means that the online content must be effectively accessible from smartphones, tablets, desktop computers, and laptops. Successful content marketing must embrace the simplicity and liquidity of being available and accessible in what has become a multi-device world. The marketer should customize the content for consumption by a relatively mobile public.

    content marketing

      The world is going mobile, and content marketers should therefore always cater to a mobile audience. Unfortunately, that is not all. In a recent study commissioned by Facebook, it was found that the international audience targeted by content marketing uses several mobile devices simultaneously. Among a sample of 2000 adults in the UK and the US, the study recorded over 60% of adults online accessing the internet using at least two mobile devices on a daily basis. Most of these adults used the mobile devices simultaneously. Further still, 25% of Americans and 20% of UK residents simultaneously use three mobile devices. Interestingly, over 40% of the sample in both countries start an online activity using one mobile device and then complete the activity using another device. The impact of content marketing thus depends not only on how well it caters to a mobile audience, but also on how well it facilitates multi-device usage.

      5) Personifying the Marketing Appeal

      Readers largely prefer reading information given by experts. This explains why quality content marketing needs to have the perspective of an authoritative voice. Even so, when marketers make the content personal, they take the content to a level it might never have reached even with an authoritative voice. Personalized content is more attractive, appealing, and convincing to the reader than abstract text. TED talks, how-to articles, and advisory YouTube videos, for example, attract such a gigantic following because their content is always personalized.

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      content marketing

        The problem with content marketing is that it cannot attain essential eye contact. Nonetheless, even without eye contact, the content attains nearly the same effect with a personalized interaction with the reader. Content that does not address “the” reader, and which builds an interactive discourse with “you,” helps attain the goal of content marketing better. Once that personal contact is made, sustaining it with reliable, consistent, and regular content solidifies how well content marketing attains its primary goal.

        Content Marketing Is Invaluable

        The future of content marketing is evidently more prosperous, influential, and critically essential than any other traditional form of marketing has been. Content marketing is not only becoming dynamic, but is also a combination of advertising art and marketing science. It might be extremely cheap to get likes on Instagram, for example, but the potential marketing impact of those “likes” is priceless. That said, use the advice here to tap into this potential and consolidate your content marketing success. This success in content marketing is both attainable and essential.

        Image Credits :

        Working in Laptop via Pixabay.com, Apple Devices , jcomp / Freepik Via Freepik.com

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        Vikas Agrawal

        Vikas is the co-founder of Infobrandz, an Infographic design agency that offers creative visual content solutions to medium to large companies.

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        Last Updated on January 21, 2020

        How to Increase Work Productivity: 9 Ground Rules

        How to Increase Work Productivity: 9 Ground Rules

        We all have those days when completing our assigned tasks seems beyond reach. With the temptation of social media, mobile games, and the internet in general—not to mention the constant bustle of people in the office—it’s easy to fall prey to disruptions and distractions at work.

        So, what can we do about it? How to be productive at work?

        While we don’t have a foolproof system that can completely eliminate disturbances and diversions, we do have 9 ground rules that can be applied to help give your productivity levels a boost.

        Keep reading to find out our tips on work productivity.

        What Does It Mean to Be Productive?

        How to be productive at work?” is the age-old question plaguing employees and employers alike around the world. Regardless of where you work and what you do, everyone is always looking for new ways to be more efficient and effective.

        But what does being productive actually entail?

        Completing more tasks on your list or working longer hours doesn’t necessarily mean you’re being more productive. It just means you’re more busy, and productivity shouldn’t be confused with busyness.

        Productivity means achieving effective results in as short amount of time as possible, leaving you with more time to enjoy freely.

        It involves working smarter, not harder. It means refining processes, speeding up workflows, and reducing the chances of interruptions.

        Productivity is best achieved when looking at your current way of working, identifying the bottlenecks, flaws, and hindrances, and then finding ways to improve.

        9 Ground Rules on How to Be Productive at Work

        1. Avoid Multitasking

        Multitasking can give the impression that more tasks can be accomplished as you’re doing multiple things at once. However, the opposite is true.

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        Research has shown that attempting to do several things at the same time takes a toll on productivity and that shifting between tasks can cost up to 40 percent of someone’s time.[1] That’s because your focus and concentration is constantly hindered due to having to switch between tasks.

        If you have a lot of tasks on your plate, determine your priorities and allocate enough time for each task. That way you can work on what’s urgent first and have enough time to complete the rest of your tasks.

        2. Turn off Notifications

        According to a Gallup poll, more than 50 percent of US smartphone owners admit to checking their phones a few times an hour.[2]

        Switching off your phone—or at least your notifications—during work hours is a good way to prevent you from checking your phone all the time.

        The same applies to your computer. If you have the privilege of accessing social media on your work desktop, switch off the notifications on there.

        Another good tip is to logout from your social media accounts. Therefore when you feel the urge to check it, you might be swayed because your page isn’t so easily accessible.

        3. Manage Interruptions

        There are certain disruptions in the office that are unavoidable such as your manager requesting a quick meeting or your colleague asking for assistance. In order to deal with this, your best approach is to know how to handle interruptions like a pro.

        Be proactive and inform the people around you of your need to focus. Turn your status on as “busy/unavailable” on your work chat app.

        If you’re on a deadline, let your colleagues know that you need to concentrate and would really appreciate not being interrupted for the moment, or even work from home if that’s a feasible option for you.

        By anticipating and having a plan in place to manage them, this will minimize your chances of being affected by interruptions.

        4. Eat the Frog

        Mark Twain once famously said that:

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        “if it’s your job to eat a frog, it’s best to do it first thing in the morning. And if it’s your job to eat two frogs, it’s best to eat the biggest one first.”

        What this basically means is that you should get your biggest, most urgent task out of the way first.

        We all have that big, important task that we don’t want to do but know we have to do because it holds the biggest consequence if we don’t complete it.

        Eat the frog is a productivity technique that encourages you to do your most important, most undesirable task first. Completing this particular task before anything else will give you a huge sense of accomplishment. It will set the ball rolling for the rest of the day and motivate you to eagerly complete your other tasks.

        5. Cut Down on Meetings

        Meetings can use up a lot of time, which is time that can be used to do something useful.

        You have to wait for everyone to arrive, then after the pleasantries are out of the way, you can finally get stuck into it. And sometimes, it may take a whole hour to iron out one single issue.

        The alternative? Don’t arrange a meeting at all. You’ll be surprised at how many things can be resolved through an email or a quick phone call.

        But that doesn’t mean you should eliminate meetings altogether. There are certain circumstances where face-to-face discussions and negotiations are still necessary. Just make sure you weigh up the options prior.

        If it’s just information sharing, you’re probably better off sending an email; but if brainstorming or in-depth discussion is required, then an in-person meeting would be best.

        6. Utilize Tools

        Having the right tools to work with is crucial as you’re only really as good as the resources you have at your disposal. Not only will you be able to complete tasks as efficiently as possible, but they can streamline processes. Said processes are essential to a business as they manage tasks, keep employees connected, and hold important data.

        If you’re the manager or business owner, ensure your team has the right tools in place.

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        And if you’re an employee and think the tools you currently have to work with aren’t quite up to par, let your manager know. A good team leader understands the significance of having the right tools and how it can impact employee productivity.

        Some examples of tools that could be used:

        Communication
        • Slack for team chat and collaboration.
        • Samepage for video conference software.
        • Zendesk for customer service engagement.
        Task Management
        • Zenkit for task and project collaboration.
        • Wunderlist for listing your to-do’s.
        • Wekan for an open source option.
        Database Management
        Time Tracking
        • Clockify for a free tracker.
        • TMetric for workspace integrations.
        • TimeCamp for attendance and productivity monitoring.

        You can also take a look at these Top 10 Productivity Tools to Help You Achieve 10x More in Less Time.

        7. Declutter and Organize

        Having a disorganized and cluttered workspace can limit your ability to focus. According to researchers, physical clutter can negatively impact your ability to concentrate and take in information.[3] Which is why keeping your work environment well ordered and clutter-free is important.

        Ensure you have your own system of organization so you know what to do when the paperwork starts to pile up.

        Being organized will also ensure that you know where to find the appropriate stationery, tools, or documents when you need it. A US study reveals that the average worker can waste up to one week a year looking for misplaced items.[4]

        Here’s a useful guide to help you declutter and organize: How to Declutter Your Life and Reduce Stress (The Ultimate Guide)

        8. Take Breaks

        Taking regular breaks is essential for maintaining productivity at work. Working in front of a computer can lead to a sedentary lifestyle which can place you at a higher risk of heart disease, diabetes, and obesity. Even a 30 second microbreak can increase your productivity levels up to 30 percent.

        As well as your physical health, breaks are also crucial for your mental and emotional wellbeing. That’s because your brain is like a muscle, the more it works without a break, the easier it is for it to get worn out.

        Ensuring you actually take your breaks can prevent you from suffering from decision fatigue. It can also help boost creativity.

        Take a look at this article and learn why you should start scheduling time for breaks: The Importance of Scheduling Downtime

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        9. Drink Water

        Although we know we should, it’s easy to forget to drink enough water during the working day.

        Many of us turn to tea or coffee for the caffeine hit to keep us going. However, like taking breaks, drinking water is essential for maintaining productivity levels at work. It’s simple and effective.

        Not drinking enough water can lead to dehydration and also headaches, tiredness, and weight gain.

        A good tip to avoid dehydration is to keep a water bottle at your desk as it can serve as a reminder to constantly drink water.

        If you find the taste of water a little bland, add some fruit such as cucumber or lemon to give it a better taste.

        You can also get more ideas on how to drink more water here: How to Drink More Water (and Why You Should)

        The Bottom Line

        The preceding 9 ground rules on work productivity aren’t the be-all, end-all. You and the company you work for may have other tips on how productivity is best increased and maintained.

        After all, it’s something that can be perceived differently depending on the exact job and work environment.

        In saying that, however, the 9 ground rules serve as a good foundation for anyone finding themselves succumbing to disruption and distraction, and are looking for ways to overcome them.

        A good tip to keep in mind is that change doesn’t happen overnight. Start small and be consistent. If you slip up, just dust yourself off and try again.

        Developing habits happens gradually, so as long as you keep up with it, you’ll soon start to notice the changes you’ve been making and eventually enjoy the fruits of your labor.

        More About Boosting Productivity

        Featured photo credit: Cathryn Lavery via unsplash.com

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