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How Marketing Automation Can Increase Customer Loyalty

How Marketing Automation Can Increase Customer Loyalty

Marketing automation has changed the way we connect with our customers. Through automation we implement follow-up messages to ask for feedback, send promotions, build on personal connection, and increase customer loyalty. I’m surprised at the amount of companies who don’t have an effective way to automate their marketing. The more you automate this process, the more effectively you can focus on the things that matter like customer service, creating great products, and building your brand. The process of marketing automation is something which should be implemented into your business, especially because it’s become a lot more affordable than in the past.

Today, we’ll be exploring some of the ways automating your marketing process can increase your customer loyalty.

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1. Retention After Purchase

One of the biggest issues I’ve seen in business is the neglect of customers after they have purchased products. Larger companies have an easier time following up with customers after a purchase because they have a dedicated team in charge of this task. However, smaller companies don’t have the resources to invest in a customer service team to follow-up with an email or phone call. Therefore, this process should be automated by implementing an email follow-up sequence to trigger after a customer makes a purchase online. Many email service providers have a complete solution in place that can integrate with your current business model. For example, the process could look something like this:

  • Customer completes purchase
  • Customer gets subscribed to a list
  • Customer goes through the initial feedback email
  • Customer is sent promotions based on their previous purchase
  • Customer makes another purchase.

Having this solution in place will keep the customer in the loop on new promotions and products furthermore increasing the likelihood of future purchases.

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2. Personalized Interactions

Marketing automation through emails has come a long way, and many interactions can now be tracked. For example, you’ll know when the email was sent, when it was opened, if it was replied to and when a link was clicked. You can also integrate Google Analytics to find out more about the customer interaction with your email message. By understanding what links the subscriber clicks, you can tweak your marketing efforts specifically for them creating a more personalized experience.

Agile CRM is one of the best email marketing tools providing a breakdown of the emails sent, new contacts, what links were clicks, and even what deals were purchased. You can then continue to segment the subscriber into more specific lists.

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    3. Advanced Segmentation

    By automating your marketing using the right software, you’ll be able to segregate based on their interactions and loyalty. Imagine having the ability to number your customers based on duration, then giving customers who have been with you a long-time VIP privileges. In essence, new customers should have a difference experienced based on different preferences compared to one which has been around for 5 years…right?

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    4. Understand Social Behaviors

    Social media has changed the way we interact online and connect with people. Think about how brands like Coke and Apple are using social media to run contests, promote new products and understand people’s buying habits. Someone who purchases a new computer will most likely post an update on their social profile giving other companies a chance to understand what type of products this individual respects.

    Some marketing automation tools understand the power of social media and have optimized their tools with social integration. These tools will connect their email with their social profiles to understand how they engage on social media platforms like Facebook and Twitter. Once you understand their pattern, you can engage them with a more personalized experience by sending offers they resonate with more than others.

    Final Thoughts

    Marketing automation is a growing trend, especially since it’s becoming more affordable over the years. By having this system in place, you can automate tasks which otherwise would cost enormous time and money. If you do a quick search in Google, you’ll find a handful of tools all offering the features above. One company you should check out is agilecrm.com, because they are leading the development of marketing automation by offering features not found anywhere else.

    Featured photo credit: convertlab.com via convertlab.com

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    Rizvan Ullah

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    Last Updated on February 15, 2019

    How to Achieve Goals and Increase Your Chance of Success

    How to Achieve Goals and Increase Your Chance of Success

    Does it ever feel like the things you want to accomplish always end up on the back burner? If the answer to that question is “yes,” you’re not alone. Only about 33% of people consistently work toward their goals. In some cases, their goals may seem too lofty to accomplish, or else they aren’t sure how to make a plan for them.

    If you don’t come up with concrete steps to take toward your goals, they’ll remain dreams. There’s nothing wrong with being a dreamer, but being able to turn your dreams into goals you can realize will help you lead a happier and more fulfilling life.

    Luckily, you can realize almost any dream when you harness the right goal-setting methods.

    In this article, I’ll show you how to achieve goals and get closer you success.

    1. Break your dreams down into specific and measurable steps

    We couldn’t talk about goal-setting without mentioning SMART goals.

    SMART goals are specific, measurable, assignable, realistic, and time-related.

    Specific and measurable steps are so important because if we don’t know what our target it, how can we ever hit it?

    Take all those beautiful dreams you have for yourself and make them into things you can actually do. If you want to be an entrepreneur, for example, a step toward realizing your dream might be researching what you’ll need to start your business.

    Find out more tips about utilizing SMART goals here:

    How to Use SMART Goal to Become Highly Successful in Life

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    2. Have at least one clearly defined goal for every interest and role in your life

    It’s so easy to become complacent or stagnate. We often think that our careers are the only places where we need to set goals, but we aren’t only what we do.

    To make the most of your life, take the approach that you’re always learning and growing in everything you do. Anything worth doing is worth doing well after all.

    Set goals whether you’re sponsoring an activity for your child, taking up guitar lessons or trying to prove your worth at work.

    You’ll notice that this approach forces you to constantly develop new skills. It can also be fulfilling to put more focus and value into all areas of your life— not just the ones related to our careers.

    3. Align your goals with your life’s mission, purpose and passion

    Take the opportunity to do some soul-searching. What is it that you want to do with this precious life of yours?

    Anything that conflicts with your life’s purpose is bound to cause discontent. Staying in a bad relationship, doing a job that goes against your values, or maintaining the status quo just because it’s comfortable are not options for you.

    Thinking about your goals in this way can help you eliminate things in your life that don’t serve you. This frees up mental space that you can use to do the things you care about the most.

    Many of us struggle to find the time to work on our goals, but this strategy enables you to make more time.

    4. Create goals that ignite your spirit and inspire you to take action

    If you can’t be fired up about your goals from the start, they might not be good goals for you.

    The road to success is often tough. You’re going to have times when you might feel tired or discouraged.

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    You need to feel inspired enough that you’ll be able to overcome obstacles as you encounter them.

    If what you’re doing motivates you to be the greatest version of yourself, you’ll be much more resilient.

    5. Write down all your goals in specific, measurable detail

    This is your road map for what success will look like. The more you define what you want the finished product to be, the greater the chance that you’ll reach that vision.

    When you write down your goals, you’re creating a document that you can revisit to make sure you’re on track.

    When you’re in the middle of trying to achieve a big goal, it can be hard to see what’s working for you. The things you write in this step will help you stay on-message as you take your goals out of your mind and into the real world.

    Don’t just write down your goals and stash them away in a folder somewhere. Take the extra step to put them somewhere where you’ll see them.[1]

    If you have too many goals to post on your desk, write a summary or choose one or two steps to work on for the day. Just seeing them will keep them in the front of your mind.

    6. Commit to hitting each of your targets without exception

    You wouldn’t have created the target if you didn’t think it was necessary. Hold yourself accountable for taking the steps to succeed.

    You can always adapt your strategy or break your targets into smaller steps if you find that they aren’t attainable as you originally wrote them.

    Hitting even the smallest target is cause for a celebration. It’s a step in the positive direction. Your success will make you crave more success.

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    We often make excuses when we get tired or overwhelmed. Take away the option to make excuses. You will only be satisfied with the best effort from yourself.

    7. Share your goals with others to motivate each other

    There’s something so powerful about people sharing their goals and dreams with one another. Doing so gives voice to some part of us that could remain hidden (and therefore never be accomplished).

    When other people know about your goals, they can cheer you on and hold you accountable. When people share their vision with you, you can do the same for them.

    This strategy is particularly beneficial when you’re trying to develop healthy habits. Post about your workout on social media, or do a healthy eating challenge with your best friend. You’ll be less likely to slack when temptation arises, and you’ll probably encourage someone else to reach for their goals too.

    8. Set a series of daily, weekly and long-term goals, complete with starting times and deadlines

    Many goals never reach realization simply because the goal-setter doesn’t check their progress. People tend to forget what they set out to do, or their goal gets crowded out by other obligations.

    Forcing yourself to revisit your goals at regular intervals breaks them into smaller steps and it reminds you to think about them.

    Giving yourself regular deadlines for smaller tasks related to your goals also helps you reflect on your strategy. You’ll figure out what works for you, whether your timeline is realistic, and whether or not you need additional help to stay on track.

    In addition, celebrating small wins helps you stay motivated. Here’s how:

    How To Celebrate Small Wins To Achieve Big Goals

    9. Take 10 minutes every day to imagine how great it will feel to achieve your goals

    Visualization is such a powerful tool. Some of the most successful athletes, celebrities and business people take time each day to think about how success looks and feels for them.[2] Imagining that feeling of satisfaction can be a great motivator.

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    When you do meet your goals, take some time to be grateful. Thank yourself for showing up and doing the work. Be grateful when the stars align properly to help you advance to the next step.

    It’s not just getting to the destination of your goals that matters. How you take the journey is important too.

    10. Take an action step toward reaching your goals every day

    Your goals can easily get buried in the hustle and the bustle. Even the smallest step in the right direction is still moving you forward.

    Keep chipping away at the work every day and before long, you’ll start to see those dreams come to life.

    Maybe you didn’t start your business today but you designed the logo that’s going to go on your website and business cards. Doing that task well is going to help you so much in the long run.

    Concrete actions day by day draw your dreams out of obscurity and into the realm of possibility.

    The Bottom Line

    Dreams can inspire and overwhelm us. By turning our dreams into goals that we can work toward, we increase our chances of success. Things that once seemed impossible are suddenly within reach.

    It’s time to start turning your dreams into goals and your goals into realities. Change begins today.

    More Resources About Setting & Achieving Goals

    Featured photo credit: Andrew Neel via unsplash.com

    Reference

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