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How Marketing Automation Can Increase Customer Loyalty

How Marketing Automation Can Increase Customer Loyalty

Marketing automation has changed the way we connect with our customers. Through automation we implement follow-up messages to ask for feedback, send promotions, build on personal connection, and increase customer loyalty. I’m surprised at the amount of companies who don’t have an effective way to automate their marketing. The more you automate this process, the more effectively you can focus on the things that matter like customer service, creating great products, and building your brand. The process of marketing automation is something which should be implemented into your business, especially because it’s become a lot more affordable than in the past.

Today, we’ll be exploring some of the ways automating your marketing process can increase your customer loyalty.

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1. Retention After Purchase

One of the biggest issues I’ve seen in business is the neglect of customers after they have purchased products. Larger companies have an easier time following up with customers after a purchase because they have a dedicated team in charge of this task. However, smaller companies don’t have the resources to invest in a customer service team to follow-up with an email or phone call. Therefore, this process should be automated by implementing an email follow-up sequence to trigger after a customer makes a purchase online. Many email service providers have a complete solution in place that can integrate with your current business model. For example, the process could look something like this:

  • Customer completes purchase
  • Customer gets subscribed to a list
  • Customer goes through the initial feedback email
  • Customer is sent promotions based on their previous purchase
  • Customer makes another purchase.

Having this solution in place will keep the customer in the loop on new promotions and products furthermore increasing the likelihood of future purchases.

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2. Personalized Interactions

Marketing automation through emails has come a long way, and many interactions can now be tracked. For example, you’ll know when the email was sent, when it was opened, if it was replied to and when a link was clicked. You can also integrate Google Analytics to find out more about the customer interaction with your email message. By understanding what links the subscriber clicks, you can tweak your marketing efforts specifically for them creating a more personalized experience.

Agile CRM is one of the best email marketing tools providing a breakdown of the emails sent, new contacts, what links were clicks, and even what deals were purchased. You can then continue to segment the subscriber into more specific lists.

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    3. Advanced Segmentation

    By automating your marketing using the right software, you’ll be able to segregate based on their interactions and loyalty. Imagine having the ability to number your customers based on duration, then giving customers who have been with you a long-time VIP privileges. In essence, new customers should have a difference experienced based on different preferences compared to one which has been around for 5 years…right?

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    4. Understand Social Behaviors

    Social media has changed the way we interact online and connect with people. Think about how brands like Coke and Apple are using social media to run contests, promote new products and understand people’s buying habits. Someone who purchases a new computer will most likely post an update on their social profile giving other companies a chance to understand what type of products this individual respects.

    Some marketing automation tools understand the power of social media and have optimized their tools with social integration. These tools will connect their email with their social profiles to understand how they engage on social media platforms like Facebook and Twitter. Once you understand their pattern, you can engage them with a more personalized experience by sending offers they resonate with more than others.

    Final Thoughts

    Marketing automation is a growing trend, especially since it’s becoming more affordable over the years. By having this system in place, you can automate tasks which otherwise would cost enormous time and money. If you do a quick search in Google, you’ll find a handful of tools all offering the features above. One company you should check out is agilecrm.com, because they are leading the development of marketing automation by offering features not found anywhere else.

    Featured photo credit: convertlab.com via convertlab.com

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    Rizvan Ullah

    Rizvan is the founder of CareerCrawlers. He shares career and motivational advice on Lifehack.

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    Last Updated on July 2, 2020

    13 Common Life Problems And How To Fix Them

    13 Common Life Problems And How To Fix Them

    In life, we encounter problems as we breathe. But it doesn’t get to us until we feel a major impact, and that’s when it becomes a source of concern, hurt, or sorrow.

    Life problems, depending on their magnitude, can be clogs in the wheel of progress, and we may not be able to attain our full potential if we don’t learn to place our problems in the proper perspectives as suggested in Robert Schuller’s Tough Times Never Last.

    In this article, I have identified some common areas where you will most likely face problems as you make progress towards reaching your full life potential. I have also suggested practical approaches in handling, managing, and solving such problems.

    1. Financial Crisis

    We live in an uncertain world and a financial crisis may come at different stages of life. While you should always anticipate and prepare for a financial crisis, it may still catch you off guard or the magnitude may be far more than any preparation you have made over the years.

    It could be that you lost your job or a major investment, got slammed with a lawsuit that threatens your savings, or have your livelihood be affected by a major disaster. So what do you do when you are in a financial mess?

    Solution

    To overcome a financial crisis, you will have to come to terms with the crisis. Acknowledge and accept the situation and begin recovery by setting your financial priorities right.

    The next thing to do is to identify the cause of the crisis. If it’s due to a job loss, then your effort should be directed at getting a new job. If it is having multiple debts, look for ways to consolidate your debt so that your monthly debt repayment can be consolidated into one instead of being burdened with multiple payments.

    You can also sell some of your assets to raise money to save the situation, or look for a better job if you are earning less at your current job. Don’t hesitate to ask for help from family and friends if you need to.

    2. Health Crisis

    Another major problem that might come up in your life is a health crisis. This is not far-fetched because our body systems work round-the-clock, even when we are sleeping. As a result of this, and if you don’t maintain routine health habits, health deterioration might begin to set in. Things might even get serious if you don’t attend to it early.

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    Solution

    When you are facing a major health crisis, the first thing to do is to consider lifestyle changes. This includes cutting down on junks, eating healthy diets, exercising, breathing fresh air, taking some sun, etc.

    Apart from the lifestyle changes, you have to seek quality medical help and make sure you get different opinions about the state of your health so you can get the best affordable care.

    3. Relationship, Marriage, and Family

    There may not be anything as sweet as love and family life, but it can also be the source of pain for some. Human imperfections in a relationship can cause a major crisis in life. This has been a stumbling block to many on their path to fulfillment.

    Solution

    The best thing to do is to prevent relationship problems from happening, but if they do happen, you need to face reality and begin to take steps towards addressing them. Do your best to keep the lines of communication open as this can help in strengthening your struggling relationship. Talk about the challenges with your partner and look for common grounds.

    You can also arrange to see a counselor together or read books that address the specific challenges you are facing. The worst thing you can do is to end a relationship and that’s only when you have exhausted all other options.

    4. Workplace

    The workplace is supposed to be a place where we dutifully render the services for which we’ve been hired.

    However, it is not impossible to face animosity at work—dealing with toxic people who would rather not see any good in what you do. It might be caused by differences in background, attitudes, and unhealthy competition that can result in personal conflicts. This can create undue stress and reduce productivity.

    Solution

    Be as professional as possible when dealing with toxic people. Be kind and show understanding, and try to avoid personal confrontation.

    You can even try to reach out to the persons and invite them over for a coffee and get to understand their worldview. This can help you to connect with them at their level so that you can avoid unnecessary stress for yourself.

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    5. Career Pressure

    In your quest to become more successful, you will likely encounter work-related pressure. Such can come when trying to stabilize your career or climb the career ladder. It can also come as a result of overworking and having no life. Career pressure is one of the most common life problems.

    Sometimes, it may be that the promotion you are working hard to get is not coming or positions you are qualified for are being offered to others. The pressure can get more intense when you find that most of your colleagues are moving ahead of you.

    Solution

    Check to find if you have personal or attitudinal problems. Some attitudinal problems can put you at a disadvantaged end. It may be poor communication, poor personal grooming, or poor relationship and networking skills. If it is any of these problems, then work on improving yourself in those areas.

    You can also observe your colleagues who are succeeding and take note of what they are doing differently.

    6. Unfair Treatment

    We are in a world where some people often think they have some privileges over others and may want to exercise this thinking and treat others unfairly. If you find yourself in an environment where you are being oppressed or treated badly because of your race, gender, or current status, this can make you feel really bad and can also affect your psyche and productivity.

    Solution

    There is the temptation to decry your treatment, defend yourself, and demand a change immediately, but you should really wait for the right opportunity to do that.

    When the time is right, reach out directly to the person or authority involved, and make it private. Meanwhile, you should be factual about the instances of your unfair treatments. Don’t just say it that you are being treated badly; give several undeniable instances.

    Once you’ve made your grievances known politely, keep being you. If things don’t change, you can cocoon yourself in that environment. If you have an option to leave, you can do so as well.

    7. Emptiness and Boredom

    When you are in a rut, everything becomes normal, dull, unproductive, and yet difficult to change. This can lead to feelings of emptiness and boredom. This may not seem like a serious life problem, but it can have a great impact on your life.

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    Solution

    To overcome boredom and emptiness, break out of your routines, and deliberately create a new experience for yourself. If you can’t leave your job to find a new one, start doing other things that reflect your true passion. Sometimes, the things that give us the needed drive in life are not our day jobs.

    8. Confusion

    Confusion is described as a change in mental status in which a person is not able to think with their usual level of clarity.[1]. It is inherent in forgetfulness and lack of concentration.

    It can be caused by different things including medical and environmental factors. It can also be due to the experience of a loss, a heartbreak, or abuse.

    Solution

    Don’t allow the situation to deteriorate into something more serious. Try to snap out of whatever experiences you have had that is causing confusion. Seek medical help if necessary or talk to a psychologist.

    9. Friendship Problems

    We need friends in our lives to rob minds and hang out together and even help us when we run into trouble. But many people have found themselves in serious trouble as a result of the company of friends they keep. They’ve experienced jealousy, backstabbing, and betrayal of trust. Some friends have even used the information freely provided in times of friendship to betray trust.

    Solution

    Don’t open up on everything to friends. Keep some information only to yourself. If you notice that a friend is working against you, confront them with the truth. Limit your interaction with them or get rid of such toxic friends completely.

    10. Haunting Past

    We all have pasts, and we might have done some crazy stuff in the past before we begin to live a more civilized and decent life. But sometimes, the past comes back haunting. It’s even worse when life problems of the past haunt you back and become problems of the present.

    It may be that what you have done is now striking your conscience, keeping you awake at night. Or someone who knows about it is trying to use it against you, and it is standing in the way of your progress.

    Solution

    Be true to yourself and forgive yourself. If it is an issue with another person, you can reach out to the person to settle with them. If it is a secret that is now being leaked out, own up to it, take responsibility, and move on.

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    11. Safety and Security

    You may find yourself in an environment where there have been unexplained murder, gun violence, police brutality, insurgencies, and other life-threatening situations. This can make you feel like you might be the next victim. What should you do in this situation?

    Solution

    Ensure that you watch where you go and keep your home secure. You can also get involved in a neighborhood community watch to collectively find solutions to the threat. If the situation persists, you can move to a more secure location.

    12. Failure

    Failure can bring disappointment and can also slow the pace of progress. But failure is also part of life, and we have to learn to deal with it. But what do you do when an experience of failure weighs you down?

    Solution

    You can read a book or biography to get inspired by other people’s success stories.

    13. Grief

    No one loves to grief but we can’t totally shield ourselves from it. The loss of a loved one is painful and, if not properly handled, can lead to an emotional breakdown.

    Solution

    Take your time to express emotions. You can also pen an emotional tribute to the individual. Writing can help us bring out the feelings that cannot be expressed otherwise, and it helps us breathe a sigh of relief.

    You can also cope with your grief by helping them to realize some of their unfulfilled dreams or do something in their honor. Lastly, while you think about your loss, you will still have to move on, accepting the fact that life is transient.

    The Bottom Line

    Problems are what make life worth living. They help us adapt to become tougher as we adapt to different situations. Always remember that whatever problem you are facing has a solution or, at least, a manageable approach.

    Therefore, never allow your challenges to stop you from fulfilling your true potentials in life.

    More Tips to Help You Get Unstuck

    Featured photo credit: Danka & Peter via unsplash.com

    Reference

    [1] Medicinet: Confusion: Symptoms & Signs

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