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6 Things to Consider Before Starting a Startup.

6 Things to Consider Before Starting a Startup.

In this modern digital age, many youngsters are planning to start their own business. In spite of lacking of adequate experience, these young people have creative ideas and enough determination to become their own boss. But this lack of experience can seriously threaten their dream of becoming an entrepreneur and if not handled properly, can completely destroy it.

Any business start-up needs lots of time and financial investment. Hard work and continuous efforts with determination are required to make it work. But aside from these, there are a lot of things that one should consider before starting a startup.

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Your Idea

The first and the most important thing is the idea. It’s the idea only that will make you unique and attractive. Every business is based on the idea and before starting the business, one should be clear with the positive and adverse effects of their idea. It is important to recognize the strength, potential opportunities, weakness of the idea and lot of research is required to be done on this basis. You need to analyze the feasibility of your idea. Try to resist the urge to move on to action, and really work out every aspects of your big idea. Many businesses fail because of moving too quickly from the idea phase into the action phase.

Your Customers

Success for your business will be based on client satisfaction. A business always has a targeted market, and focuses on a particular section of customers. There are loads of ways to attract the client. Websites are now a day common marketing trick, and there are lots of web designs available.  Depending on the type of business you are starting up, you may want to consider other types of promotion, like flyers, business cards, advertisements, or sales.The real challenge lies in converting visitors to buyers. At any rate, you’ll want to be sure that you are thinking about your customers first and devising an appropriate way to attract them to your business.

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Your Competition

The third most important thing to be considered is your competitors. Today’s market is a competitive one, and there are lots of businesses of all types. You’ll need to study your competitors and analyze them. Looking at the practices of businesses similar to your startup will help you analyze your strengths and weaknesses. Then, not only can you learn from them, but you can figure out how to make your product or service perform even better. To stay in the race, it is important to know your competitors and their policies very well. So before starting any business, analyze the people you are standing against.

Your Capital

One of the biggest hurdles for starting any start up is the initial investment. Many investors back off when they see any youngster with the lack of experience planning to launch a startup. Arranging for the capital for the startup is probably one of the toughest jobs. It is very difficult to convince people (especially investors) to trust you with their money. So before going for any big step, try to arrange the capital first. Make sure you consider how much money you will need to pay employees, live off of, and run the business for at least the first 6 months or a year before you can feasibly expect for your business to return on your investment.

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Your Core Team

Tata Industries founder, Ratan Tata, stated once “If you want to walk fast, walk alone, but if you want to walk far, walk together.” His words symbolize the importance of teamwork. Every company whether it is a start-up or a well-established state requires an efficient core team. Especially if you are planning to start your own business, first finalize the core members of your team. Carefully choose who you are going to have surrounding you. They together will decide the future of the company. One of the most important tips for selecting the core members is, “Don’t hire friends for the company.” Hiring friends can get complicated, and you may find yourself stuck between professionalism and friendship later down the line.

Your Business Plan

Last but certainly not the least is the business plan. A clear plan of activities is just like the map to success. Sit down with all your core team members and come up with a clear and realistic business plan.  It will give a much clear idea of your intended business. With this plan in your hand, you can calculate the resources, investment, and potential required for any phase. A proper business plan is required to execute everything properly.

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Featured photo credit: strictlybusinesslawblog via i0.wp.com

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Erick Clifford

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Last Updated on December 10, 2019

7 Strategies to Keep Employee Motivation High

7 Strategies to Keep Employee Motivation High

Highly motivated employees are essential to the success of any business. Most people spend a third of their lives at work.[1] That’s a significant amount of time away from home, apart from the people who make us happy and the things we love to do. So keeping employee motivation high is essential for creating an office environment that gets the best out of our people.

But do you know what motivates your people?

It’s simple:

  • Is their work stimulating?
  • Does it challenge them?
  • Is there room to grow, a promotion perhaps?
  • Do you encourage creativity?
  • Can they speak openly and honestly with you?
  • Do you praise them?
  • Do you trust your staff to take ownership of their work?
  • Do they feel safe in their work environment?
  • And more importantly, do you pay them properly?

Every one of these factors contributes to the general happiness of your employees. It’s what motivates them to come into the office each day and work hard, hit goals, and get results.

In contrast, an unmotivated employee is typically unhappy. They take more sick days, they’re not invested in seeing your business succeed, and they’re always on the lookout for something better.

Stats show that 81 percent of employees would consider leaving their jobs today if the right opportunity presented itself.[2] So it’s up to you to set aside time and energy to create a work environment that benefits every one of your employees.

These seven strategies will help you motivate your people to consistently deliver quality work and, more importantly, to stick around for the long term.

1. Be Someone They Can Rely On

You rely on your people to turn up to work each day, to come to you when they have a problem they can’t solve, to be honest, and to always engage professionally with customers.

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But this is not a one-way street. You, too, need to be someone your team can rely on. They trust you to have their backs when a client is unreasonable, to know that the decisions they make are in your best interest, and to make good on your promises.

If you say you’ll attend an important meeting, be there. If your company makes a profit and you’ve said you’ll pay a bonus, pay it. The goodwill of your people is something you never want to test, let alone lose.

Be reliable; it’s astounding how much this motivates your people.

2. Create an Awesome Company Culture

There’s no denying that company culture trickles down from the top. Your leadership and attitude massively influences the attitudes, work ethic, and happiness of your staff. If you’re always stressed-out, overly demanding, and unreasonable, it’ll create tension in your office which will adversely affect your employees’ motivation levels.

In fact, the HAYS “US What People Want Survey” found that 47 percent of staff who are actively looking for a new job, pinpoint company culture as the driving force behind their reason to leave.

So if you have high staff turnover, you need to determine whether your company culture might be the motivating factor behind your churn rate.

Here are four ways to build a culture that keeps your employees highly motivated.

  • Be conscious of the image you present. Your body language and attitude can positively or negatively impact your employees. So come to work energized. Be optimistic, friendly, and engaging—this enthusiasm will spill over to your people and motivate them to be more productive and efficient.
  • Appreciate your people and be reasonable. Celebrate your team’s achievements. If they’re doing a good job, tell them. Encourage them to challenge themselves and try new things. And reward when deserved. If they’re struggling, help them. Work together to find solutions and be a sounding board for their ideas.
  • Be flexible. Give your people opportunities to work remotely—this is highly motivating to staff, particularly millennials. They don’t want to be battling traffic each day on their way to work. They don’t want to miss their kids’ baseball games or ballet rehearsals. Stats show that companies that offer flextime and the ability to work from home or a coffee shop have happier and more productive employees.
  • Create employee-friendly work environments. These are spaces that inspire and ignite the imagination. Have you ever been to Google’s offices? No headquarter is the same. From indoor slides and food trucks, to hammocks, and funky work pods on the wall, gaming rooms, and tranquil interior gardens, there’s something for everyone. It’s a space where people want to be, catering to their need for creativity, quiet, or team building; you name it.

So take a look at your company culture and ask yourself, Is my business an attractive workplace for talented professionals? Does it inspire commitment and motivate my people? What could I do to improve my company culture?

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3. Touch Base with Your Team Weekly

Make time for your people, whether you run a remote business or work in an office, set aside time each week to talk to your people one-on-one. It’s non-negotiable.

When there’s an open line of communication between staff members, work gets done. Don’t believe me? A study by Gallup found that 26 percent of employees said feedback from their leaders helps them to do a better job.[3]

Your people want to feel trusted. They want to take ownership of their work, but they also need to know that when they have a question, they can reach out and get answers. If you’re unwilling to make yourself available, your team will quickly become unmotivated, work will stagnate, and your business will stop growing.

So block off time on your calendar each week to touch base with your people, even if only to let them know that what they’re working on matters.

4. Give Them the Tools They Need to Do Their Jobs Well

Imagine trying to run your business without electricity. How would you contact your clients? What would happen when your phone or computer battery died?

Technology is super critical to the success of your businesses. It allows you to work more efficiently, to be more productive, and to handle matters on-the-go. That’s why you need to give your people tools that will make their jobs easier.

Make sure their equipment is in good working condition. There’s nothing more frustrating than a laptop that takes ages to boot up. It’s got to go. Replace outdated software with new software. Don’t make your designer work in Coreldraw; give them access to the most up-to-date version of Adobe Creative Suite. Take it a step further and buy them a subscription to Shutterstock or Getty Images.

Make working for you a pleasure, not a pain; and watch your employees’ motivation levels rise.

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5. Provide Opportunities to Learn and Upskill

Would you believe me if I told you that 33 percent of people cite boredom and a need for new challenges as the top reason for leaving their job?[4] If you want to retain your talent, you need to upskill.

Thanks to technology, we live in a rapidly evolving world that demands we change with it. A copywriter is no longer just a writer; they now need to be experts in SEO, Google Adwords, CRMs, and so much more.

A pastry chef needs to be a food stylist, photographer, and social media manager. An entrepreneur needs to be a marketer—or at least take ownership of the marketing message for their business—if they hope to scale.

Technology makes all of this possible. No matter your location, your people can continuously expand their knowledge and gain new skill sets—something that’s highly motivating to employees. They want to know that there are opportunities to grow and develop themselves.

If you won’t invest in your people, then your business becomes just another job to tide them over until they find where they truly belong. So be the company that sees value in developing its people.

6. Monitor Their Workload

Overworked employees tend to be unproductive and unhappy. Your people cannot be at full capacity every day, month to month. Something’s got to give. They’ll become deflated and their work will eventually suffer, which will negatively impact your business.

What I like to do is implement a traffic light system. It helps me to keep a finger on the pulse of my business. So there’s red, yellow, and green:

  • Red means they’re fully loaded.
  • Yellow means they’re busy, but they can potentially take on more.
  • Green means they haven’t got enough to do.

I use this traffic light system because I don’t want my team members to be stressed out of their brains all the time. If they are, they won’t make good decisions and they won’t do good work.

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If my people are regularly overloaded, I have things to think about. Perhaps I need to hire a new person to help ease the load or take a closer look at what projects are good to go, and which can take a back seat.

And this is why #3 is essential. If I’m regularly engaging with my people, I’ll know that while they’re coping with their workload, it is impacting their performance and health, and I’ll take action.

7. Don’t Mess Around with Your Employees’ Pay

Never mess around with your people’s salary. As a business owner or high-level manager, it’s easy to forget that most people live from paycheck to paycheck. Delayed compensation can mean a missed bill payment, which could result in costly penalties they can’t afford or hits to their credit score.

So it’s your job to ensure that you pay your people on time.

The Bottom Line

A motivated team is an asset to any business. These people never give up. They get excited about coming to work each day and can’t wait to test a new theory or tackle a particularly tricky challenge. They’re proud of the work they do. And more importantly, they have no reason to leave.

Wouldn’t you rather be part of their success story than the business that drove them away?

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Featured photo credit: Emma Dau via unsplash.com

Reference

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