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6 SEO Tips for Local Small-Business Owners

6 SEO Tips for Local Small-Business Owners

For a small business, the perfect search engine optimization (SEO) is an elusive dream. Years of hard work on online and offline SEO can go in vain with one change in the algorithm by Google.

Google constantly makes changes in its algorithms to provide the best search results to its users. Due to this reason, small-business websites continue to be updated to enjoy the benefit of SEO.

With limited resources and technical knowledge, it becomes extremely difficult. But the good news is, whatever the changes, there are some basic and universal SEO practices that should be adopted by small-business owners to appear higher in Google rankings.

I will be sharing with you some really interesting and cost-effective SEO tips for small business owners operating an online business.

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1. Get Local Citations

Probably one of the easiest methods to improve your online presence is to get an online local citation.

The online local citation is nothing more than the mention of your business name, address, telephone number, and fax, etc., on someone else’s website. In the local citation, a local website actually lists the name of your business and other details on its pages

Local citations improve your SEO visibility and are more relevant in industries that are non-competitive online, such as plumbing and other service providers. It makes Google think that you are part of the community and really exist.

You can easily get local citations through Five—a website where freelancers offer you their services for just $5. So for just $5 you can get 30 to 40 local citations easily.

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2. Get local and relevant content

Google likes perpetually relevant content, and you can get tremendous benefits from lively and evergreen content.

A lot of local small- or medium-level businesses are city- or statewide only. Denver, for example, has a buzzing small-business economy with great growth potential, so a Denver SEO expert familiar with this city and its local websites and services would be the best for delivering relevant contents.

3. Use Social Media

More than anything else, your local business needs a presence on social media. Whatever changes Google makes in its algorithms, online presence on social media gives you a tremendous SEO boost.

Make a Facebook page and share your business’s pictures through Instagram. Presence on Pinterest and Twitter is also critical for getting free traffic to your site and increasing the social signals for your website.

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4. Include Reviews

Strategically including reviews of your business is another tool you can use to improve your media presence and create social media signals for your small business

If you can use reviews effectively, the overall rank of your business website can greatly improve its ranking.

You can ask dedicated customers for reviews or buy reviews online. Though this is somewhat a black hat technique, however, some business do adopt it. Black hat techniques are techniques that are not considered as ethical but they are used practically to cheat the system to get desired results.

Small businesses look for affordable SEO packages offered by freelancers that can specifically cater to the issue of reviews. Buying reviews can be a cost-effective method to generate some buzz about your business, but make sure they are legitimate and from people with already published reviews.

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Getting good reviews from sites like Yelp, TripAdvisor, and on Google can provide tremendous SEO boost to the website.

5. Use Pay-Per-Click Methods

Though this technique is mostly used for advertising purposes, any small business owner can invest in this to generate site traffic.

Pay-per-click methods are great to supplement your SEO efforts, as you can get targeted paid traffic to your website. Pay-per-click methods are good to get more traffic to your sites, and if you can leverage your social media buttons on your website, you can easily increase your social media followers also through pay-per-click methods.

6. Get Backlinks

Getting backlinks from your local competitors or websites is also a critical SEO step to improve your rankings. Getting links from local directories, classification websites such as Gumtree, or even mention on the local review sites can help increase your online visibility without investing too much on expensive SEO.

Small businesses can easily improve their online presence by making simple efforts and investment. Consistent efforts on SEO can rank you higher on Google and will result in higher sales and profitability.

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Adnan Manzoor

Data Analyst & Life Coach

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Published on October 16, 2018

7 Clever Goal Tracker Apps to Help You Make the Most of Your Business

7 Clever Goal Tracker Apps to Help You Make the Most of Your Business

There’s nothing more fulfilling than the sense of accomplishment you get by achieving your business goals.

Gone are the days when you used pen and paper to take notes and manage your work day. As millennials are relying heavily on technology to manage almost everything from finances to their personal fitness, goal tracking apps are also becoming increasingly popular.[1]

In this piece, we will shed some light on 7 such goal tracking apps that you can use to streamline your operations.

I have handpicked these apps from a software rating web services site Best Online Reviews. Industry experts review software on these websites and help businesses to find the right solutions to meet their various, unique business requirements.

1. Aha!

    Aha! is a California-based roadmap software provider and offers excellent goal tracking app that lets you define goals and objectives for projects. The app also lets you list out primary tasks and allows you to focus on them.

    Hosted securely on the cloud, the app offers enhanced communication tools for sharing updates through emails with select colleagues or the entire organization.

    Aha! is available on multiple platforms such as the web, Android, iOS, Windows, etc. and starts from $59 per month per user.

    Available for Web

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    2. Asana

      Asana is one of the more popular project management apps available for businesses. It lets you organize all your team’s work, such as setting up and tracking goals, creating tasks, sharing files and notes, etc.

      Asana also allows your team to organize all their tasks and focus on urgent priorities. Moreover, the app offers a delightful user experience that makes task management simple and easy.

      Asana is available on multiple platforms from PCs and Mac to iOS and Android. Multi-channel adaptability makes Asana the perfect choice to track your goals anytime, from anywhere.

      Available for iOS | Android | Web

      3. Basecamp

        Basecamp is an excellent tool to manage all your team’s projects and keep your activities organized. It opens a new thread for every task and that task is visible by the whole team.

        With Basecamp, you can schedule tasks, add to-dos, discuss tasks by adding comments, add files and attachments, and much more.

        The app is available on both mobile and desktop platforms and costs $99 per month. It is available on the web, Android, and iOS platforms and offers excellent multi-channel access.

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        Available for iOS | Android | Web

        4. Forecast

          An efficient tool for successful task management, Forecast is also a popular goal tracking app. Apart from effective milestone tracking, the app also offers convenient status reporting.

          Forecast uses project history to let you know the status of your current work. Moreover, it uses the power of artificial intelligence (AI) to provide high-quality assistance. It is a robust app for small teams to track goals and time.

          Forecast is available for free and comes with Android and iOS app support. The premium version of the app starts from $19 per month per user.

          Available for Web

          5. Wrike

            Wrike is a cloud-based collaboration and project management app that successfully manages projects from start to finish. It lets you create tasks, track work progress and retrieve reports with ease.

            The app also gives real-time work updates and helps team members to understand their work priorities. A custom report builder helps you to generate in-depth reporting.

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            Wrike’s premium version is available from $9.80 per month per user and is available on multiple platforms.

            Available for iOS | Android | Web

            6. Todo.vu

              Todo.vu is a unique platform that delivers enhanced customer relationship management (CRM), task management, time tracking, and billing functionality in a single app.

              According to Capterra, it’s an ideal app for freelancers and consultants, who are looking for tools to improve efficiency and transparency.

              Although the app is free to use with basic features, the premium plan starts from $5 per month per user. The app also comes with calendar sync and task reminder functionality to keep you on track, always.

              Available for Web

              7. Flock

                Looking for a tool to simplify task management? Try out Flock.

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                Flock comes with enhanced goal tracking and additional features like instant messaging.

                Moreover, Flock offers tons of integrations with tools such as Google, MailChimp, Jira, Dropbox, etc. It is a powerful tool that’s packed with robust features such as reminders, notes, polls and to-dos.

                Even though you can use the tool for free, the paid version of Flock is available from $4.50 per month per user.

                Available for iOS | Android | Web

                Conclusion

                Businesses need high-quality project management tools to streamline collaboration and operations. Enhanced goal tracking apps make it easy for your team to improve productivity by keeping its tasks organized.

                But it’s essential that you choose an app that meets your unique business requirements. You can choose from the above-mentioned apps to streamline operations and improve the productivity of your team.

                Featured photo credit: Alvaro Reyes via unsplash.com

                Reference

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