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5 Ways to Fix Your Online Business After Suffering From Negative Reviews

5 Ways to Fix Your Online Business After Suffering From Negative Reviews

In a 2012 survey conducted by BrightLocal, 72 percent of consumer respondents said they considered online reviews just as trustworthy as recommendations from friends and family. Reading positive reviews made 52 percent of people more likely to do business with a company.

If you’ve been working on a review collection strategy, you should have a growing archive of good reviews to draw customers to your business. However, even the best businesses have to deal with negative feedback. Poor reviews push your site down in search rankings and hurt your reputation among customers, but these five tactics can help your business recover when it takes a hit.

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1. Acknowledge the Problem
Sometimes you have to admit a negative review is deserved. Whether a problem is caused by miscommunication, an unforeseen circumstance, or an employee error, not every customer has an ideal experience. When this happens, respond to the customer as soon as possible wherever the review is posted. A public reply shows your company isn’t afraid to take responsibility for mistakes and proves you’re willing to make good if something goes wrong. Trying to hide the problem or pretend it never happened only makes things worse and can cause the situation to snowball if the disgruntled reviewer posts comments on multiple sites.

2. Offer a Solution
Once you have accepted the fact that there is a problem with your business, it is time to offer real solutions in order to fix the problem. Even if your company isn’t at fault for the circumstances behind a customer’s complaints, do whatever you can to satisfy them. Don’t argue or try to show why you’re right. If you’re too angry to give an objective and helpful reply, wait until you cool off. Think about what you can do for the customer to make the experience better and uphold your company’s reputation. Offer to get in contact directly to discuss the situation and present your solution.

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3. Turn Negative Reviews Around
A prompt reply and appropriate solution can change the opinion of even the most dissatisfied customer. After following through on your offer to fix the problem, consider asking the reviewer to update his or her post. Some customers may do this without being prompted thanks to the quality of your customer service, but not everyone is aware of this option. If no new review is provided, you’re entitled to make a public post detailing the resolution.

4. Remove the Worst Offenders
In instances where customer comments are blown out of proportion, defaming or outright libelous, you may have recourse to get the reviews removed. Contact the webmaster of the site where the review was posted, explain the situation and ask for the feedback to be taken down. In the case of libel, it’s possible to take legal action against the review’s author if necessary. Should you discover false reviews left by a competitor, get evidence to prove the identity of the reviewer to ensure the post is removed.

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5. Monitor Future Feedback
There are many platforms where customers can leave reviews, including:

• Business directories, such as Yelp, Google and TripAdvisor
• Complaint message boards
• Facebook
• Blogs

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Set up alerts with Google and create custom search streams on major social networks to keep track of when your brand is mentioned. Working with a reputation management company and a service with experience in removing search results makes it easier to track these instances and take care of negative feedback when it appears.

Using a proactive approach to deal with negative reviews is the quickest way to get your business back on track. Show customers you’re paying attention to their needs, continue to deliver excellent customer service, and keep an eye on your company’s reputation to maintain a good standing with your target audience.

Featured photo credit: depositphotos.com via depositphotos.com

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Kara Masterson

Freelance Writer

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Last Updated on April 3, 2019

How to Nix Your Credit Card Debt in Less Than 3 Years

How to Nix Your Credit Card Debt in Less Than 3 Years

Debt is never a fun thing to be in. But, there are many actions that you can take that will help you rid yourself of the burden of debt once and for all.

By coming up with a set plan, eliminating your debt can feel much easier than constantly thinking about it.

This post will provide some tips on how you can do this to help you nix your credit card debt in less than 3 years.

Hint: there are ways that are easier than you think.

1. Consider Consolidating Multiple Credit Cards If Possible

This may not be applicable to you, but if you have multiple cards – it is something to consider. Keeping up with multiple bills is time consuming.

It will depend on the balance you have on each. Consolidate ones you can but do not do it to the point that you get too close to the maximum limit. Also, it is ideal to pick the card with the lower interest rate.

Consider if there are any fees or alternatively, rewards, with transferring a balance to another card. Watch out for fees. Note that some cards offer rewards for transferring a balance to them. This is extra cash that can help go towards paying off your debt.

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Having one or two cards can make nixing your debt much simpler than keeping up with the balance of a bunch of cards. Keeping track of paying the minimum towards a bunch of cards is time consuming. Spend the time to consolidate instead to make the overall process simpler going forward.

My tip: Have one main credit card. Have a second one that you use for necessities – such as groceries or gas – that offers rewards for those purchases (a lot of cards do) and set the second one on auto-pay. You should be able to pay off a smaller amount on auto-pay if it is a necessity. If you think you cannot, then you may need to cut down a lot on expenses.

Why do I suggest doing this? Having one thing set to auto-pay is one less thing to think about. One less thing to waste time on. Same idea with consolidating to one main card. Tracking down too many is a hassle.

2. Try to Pay the Full Balance You Spent Each Month at the Very Least

You need to pay off the amount you are spending each month when that bill comes in. This is the amount you spent THAT month.

Do not let the debt keep accruing while you work on paying any unpaid debt that has accrued. It will become a never-ending battle. Try as best as you can to be current on paying for each month’s expenses when that month’s bill comes out.

If this is a strain, consider why. You may need to cut expenses. Or you may need to consider other cards. Or look at where this money is going.

3. Pay Extra When You Can – Every Small Amount Counts

This cannot be emphasized enough. If you are looking at a lot of credit card debt, it can look daunting, but each extra amount that you can put towards the debt will really add up – no matter how small it is.

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It does not just reduce the principal amount that you have left to pay off, but it reduces the amount that is collecting interest. You will always save money with that reduced interest.

4. Create a Plan on How to Pay Extra

Back to the main point, having this plan is giving you one less thing to think about.

This plan should be a plan that works for you. If it does not work for you, your spending habits, and your views on debt, then it will not be an effective plan.

For instance, if a set plan of an extra $50 (or another amount that you know you can afford) works for you, then do that. Set that aside every month and pay that extra amount. Treat it like a bill. Choose an amount that works for you and pay it like clockwork as though it was a bill you had to pay each month.

Little amounts will not nix it entirely, but they will help tackle it and having a set plan can make it less of a chore. Creating a new plan of how much to put towards it each month is an unnecessary added stress.

5. Cut out Costs for Services You Do Not Use

If you are signed up for subscriptions that you do not use because of some free trial or for some other reason, cut it out. Your overall financial position will look better.

In turn, that will make cutting your credit card debt easier. Look at your statements to find these expenses. If you do not use them, you may forget you are paying some unnecessary amount each month. Cutting it out can really add up in savings that you can put towards other needed expenses.

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6. Get Aggressive About It

Consider these points:

Depending on the interest and the level of debt, you may need to give up a few indulgences. For example, instead of ordering delivery or going out to eat, cook at home. Everything adds up.

Other things may be more of a sacrifice. It may be a trip you wanted to go on, or a daily latte habit you’ve picked up. In these instances, consider how important it is to you and if it’s worth the sacrifice. And if it is a costly expense, think whether you can wait to indulge.

Cutting an extravagant expense can really help make a dent in your overall debt. Try not to add to debt when you are trying to pay it off. It will be a never-ending battle. Make it less of a battle with these tips and it will feel easier.

Bottom line: Do what you can to make this process easier for you. Implement steps that do this. It takes time now, but will help overall. Also, keep track of your spending and paying down of your debts. Which is the next point.

7. Reevaluate Your Progress at Set Intervals

Doing a regular check-in can help you see your efforts pay off or maybe indicate that you need to give this a bit more effort. If you check every 3-6 months, it will not feel so much like a chore or feel so daunting.

By doing this, you will be able to better understand your progress and perhaps readjust your plan. Bonus: if you see it pay off, it will feel great to do this check-in. You will get there.

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Finally (and most importantly)…

8. Keep Trying

Do not get discouraged. Pushing it off will make it worse. Just keep trying.

Once your debt becomes lower, each monthly payment will reduce the balance more. Why? You are paying less towards interest. It will be a snowball effect eventually and it will become much easier to manage. Just get to that point. And know once you do, it will feel easier and motivating.

Start Knocking out Your Debt Today

The best way to eliminate debt is to get started right away. Begin by implementing the above steps and watch your debt just melt away. Try out some of the above strategies and see what works best for you. Soon you’ll be on your way to a debt free life.

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