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8 B2B Networking Tips for Introverted Entrepreneurs

8 B2B Networking Tips for Introverted Entrepreneurs

Introverted entrepreneurs often prefer running B2B companies, because they don’t want to deal with customers every day. Unfortunately, you still have to get out and meet people to drum up new business.

Do you enjoy the freedom of running your own B2B business, but dread meeting new people? It can be difficult to grow your business as an introvert.

Here are some B2B networking tips for introverted entrepreneurs that are having trouble stepping out of their comfort zone.

1. Begin B2B Networking Online

Jennie Lyon, a virtual assistant from Palm Beach Gardens, Florida, encourages introverted entrepreneurs to use social media to build new relationships. There are a lot of great websites that can help you break the ice.

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You can also use your own website as a catalyst. Many popular B2B companies encourage people to contact them online.

You can also form connections over LinkedIn, Meetup.com and other networking sites. You can break the ice online, which will make it easier to connect with people in person.

2. Listen

You don’t have to be the center of attention. Many people simply appreciate having someone that is willing to listen.

3. Emphasize Your Own Talents

Most introverts don’t like small talk very much. Instead of chitchatting at the next networking event, you should have a clear elevator pitch that emphasizes your unique value proposition.

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Miles Austin, the founder of Fill the Funnel, emphasizes the importance of knowing your own talents. What are you really good at?

“Each of us is an expert in something. Identify what I call your “Wow” talent and focus in on that,” he writes.

4. Don’t Be Afraid to Stick to Business

A lot of people go to networking events to mingle. They may want to enjoy a couple glasses of wine while reminiscing with a couple other professionals.

You don’t need to feel pressured into making small talk if you aren’t comfortable with it. You can keep things professional. Lead off with your elevator pitch and see if anyone is interested. If you into people that need your services, they will definitely ask to follow up.

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5. Don’t Use Alcohol as a Social Lubricant

Socially anxious people are often tempted to drink alcohol to loosen up. There is nothing wrong with having a drink when you go to a networking event, but you don’t want to indulge just to calm your nerves.

When you start drinking a bit, you are more likely to make foolish decisions. You may feel the need to act silly to fit in, but may end up embarrassing yourself in the process.

Resist the urge to drink to ease your nerves. Just try to be yourself.

6. Choose Networking Events Carefully

There are a lot of different networking events. Some are catered towards socializing, such as the Elks Club and many young professional groups. Others are focused primarily on lead generation.

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If you are not interested in mingling, then you should choose events that focus on making valuable business connections. BNI is one of the best. Most people are there strictly for business opportunities and won’t care if you don’t want to make small talk.

7. Try to Go With a Friend

If you have trouble making connections on your own, then you may want to attend networking events with a friend. Bring somebody that is more outgoing.

They can initiate conversations. You can feel free to interject when you have something valuable to contribute. Otherwise, you can let your friend carry the conversation.

Make sure that your friend has a professional attitude. You want to invite somebody that will make you look good.

8. Ask People to Connect One-to-One

Many introverts struggle to socialize in group settings. However, they can do just fine one-to-one.

If you meet somebody that you connect with, you may want to invite them to have an individual meeting sometime. You may feel a lot more comfortable talking with them there, rather than in the middle of a crowded bar or other networking venue.

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Ryan Kh

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Last Updated on August 19, 2019

20 Critical Skills to Include on Your Resume (For All Types of Jobs)

20 Critical Skills to Include on Your Resume (For All Types of Jobs)

A resume describes your critical skills in a way that compels a hiring manager to want to meet you. That is a resume’s sole purpose.

And make no mistake: Writing a resume is an art.

Today each corporate job opening attracts 250 resumes on average, and somehow yours will need to rise above the competition. It’s actually harder to snag an interview from an online posting than to get into Harvard. But don’t let that intimidate you. Instead, open your laptop, roll up your proverbial sleeves, and let’s get to work!


Employers generally prefer candidates with skills that show leadership ability, problem-solving ability, and perseverance through challenges. So in the resume, you should demonstrate that you’re a dynamic candidate.

Refine the skills on your resume so that you incorporate these resume “musts:”

1. Leadership Ability

Even an entry-level employee can show leadership. Point out how your skills helped your department ascend to a new level. Capture leadership attributes with compelling statements.

Example:

“Led change that drove efficiency and an ability to cut 800 error-free payroll checks.”

2. Problem-Solving Ability

Most employees are hired to solve problems. Showcase that ability on your resume.

Example:

“Led staff in campaign to outrival top competitor’s market share during a down cycle.”

3. Perseverance

Have you been promoted several times? Or have you maintained margins in a down cycle? Both achievements demonstrate persistence. You look like someone who can navigate roadblocks.

4. Technical Skills

Consider including a Key Skills or Technology Skills section in which you list computer and software skills.

Example:

“Expert-level knowledge in Java.”

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5. Quantified Results

Nothing is quite as attractive as objective results. Did you increase sales by 25 percent? Win three new clients? Surpass the internal goal by 15 percent?

Use hard-hitting numbers to express your point. State the result first, and then provide a sentence or phrase describing the critical skills you applied to achieve the milestone.

Example:

“Boosted sales by 200 percent by developing new online platform that made it easier for customers to compare and contrast sizes, textures, and fit.”

6. People Skills

Employers prefer congenial staff members to prima donnas or mavericks. Relate your strongest soft skills.

Example:

“Organized, hard-working staffer who listens well and communicates effectively.”

7. Passion in the Field

Recruiters and hiring managers can intuit whether candidates care about their career performance by the dynamism behind the descriptions of their skills on their resumes. Are your efforts “transformational” or merely “useful?” Were your results “game-changing” or boringly “appropriate?”

The tenor of your words reveals whether you’re passionate or passive. (But don’t overdo it. See the “Hyperbole” section below.)

8. Being the Entrepreneur within the Corporation

Whether you took the initiative to create a new synergy or worked independently to land an opportunity, share how you furthered organizational goals through your self-directed efforts.

9. Your Adaptability

Have you switched career paths? Weathered a corporate takeover?

Make it clear that your resilience helped get you and your organization through the turbulence.

10. Confirming Your Expertise

Every job posting states experience requirements. Ideally, you want to meet these requirements or best them. But don’t exaggerate.


While proving that you possess the credentials described in the job posting, you can still stand out if you are able to offer additional special skills to showcase your personality.

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Consider adding any of these special accomplishments, if true:

11. Referencing Award-Winning Talents

If you played center on your college basketball team that made it into the Top 10 finals, then working collaboratively and cooperatively are among your natural callings. Be sure to say so.

12. Unveiling Your Work Persona

If you were repeatedly singled out for your stellar performance in work settings, becoming employee-of-the-month, top revenue generator, and so on — it’s worth mentioning.

13. Capitalizing on Commonalities

From Googling the hiring manager, you discover that she was formerly a Peace Corps volunteer in Belize. Listing your Spanish immersion course in Central America may draw her attention to the other outstanding skills on your resume.

14. Highlighting Creative Tactics

If, for example, in your HR role, you piloted an employee incentive program that became an industry model, include it. Such innovative thinking will command an employer’s attention.

15. Specifying All Accolades

Listing any honors received instills confidence that you will bring that level of perfectionism forward in a corporate environment.

16. Transferable Skills

You spend your spare time conducting your community orchestra. Highlight this after-hours pursuit to show that you have the critical skills needed to keep a team on task.


Take note: Hyperbole can hurt you. So, show your credibility.

Although it may be tempting to use embellishments to boost your experience, improve your job title, or enhance your education, resist. These days, a five-minute search will reveal the truth. And taking self-inflation too far could easily come back to destroy your career.

Hiring managers have their antenna up for resume hyperbole. A survey shows that 53 percent are suspicious that candidates are often dishonest.

Follow these guiding principles when writing your own resume:

17. Accurately Describing Your Degree

Make sure to differentiate between certificates attained and degrees earned, along with the name of the institution awarding them.

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18. Stating Job Duration with Honest Dates

Honesty is the only policy when reporting the length of a particular job. If you’ve been out of work for an extended period of time, state the reason you have gaps.

Whether you traveled, had to cope with a family emergency, or went back to school to change your professional track, communicate the positive outcome that came from the hiatus.

19. Claiming Only the Skills You Truly Possess

Unless you’re proficient in a software program or are fluent in a second language, leave any mention of them off.

Conversely, if you feel like you must include them, then accurately qualify your level of competence.

20. Being Honest About Your Role in a Project

You may think you were the lead person because you did most of the work, but chances are your supervisor thinks otherwise.

Besides the 20 critical skills to include on your resume, here’re some important notes for you.

Bonus Tips for Writing a Resume

You Only Have 6 to 7 Seconds to Impress the Employer

Hiring managers and artificial intelligence “bots” may spend only 6 to 7 seconds perusing your resume, which means you need it to teem with essential skills, quantifiable achievements, and action words.

If, in fact, you believe that a “bot” will be analyzing your resume before it even lands on a hiring manager’s desk, be sure to include some of the actual key words from the posting in your document. There’s no reason why you can’t customize your resume to each job posting.

Another tip: Be sure to show your resume to a few individuals who work in your field, so that you can fine-tune the information as needed.

Starting at the Top

The Objective at the top of your resume is optional if you’re seeking the same job you already have, just at different company. However, if you’re switching fields, it’s critical to include an Objective, which is a one-sentence summary of the job you want.

For example:

Objective: To become web editor at a thriving news website.

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If you’ve been in your field for ten years or more, you will probably want to include an Executive Summary. This is a one-sentence takeaway about who you are, including the critical skills you amassed throughout your career.

For example:

Executive Summary: Award-winning creative director with over ten years experience managing teams on three continents.

Depending on your field, you may also want to add some skills as bullet points in the Executive Summary section.

And what about your Education? If you graduated from college within the past ten years, include your Education just below the Objective section (and forgo the Executive Summary). If it’s been over ten years since you graduated, then include your Education at the very end of your resume. Only cite your grade point average (G.P.A.) if it was exceptional—3.7 G.P.A. or higher, or if you won scholastic awards.

Ideally, the critical skills you amassed during college, at your previous job, and throughout your career will add up to a riveting portrait of a professional who’s ideally suited for your dream position: You.

Tailor, Tweak, and Fine-Tune

If you’re targeting different kinds of organizations, you’ll need customized resumes for each outreach.

Don’t be afraid to parrot some of the words on the list of requirements back to the company. Many times, organizations will actually use the key words mentioned in the job posting when screening resumes.

Approach Your Resume as a Skills-Based Story

Like any good storyteller, lay out the framework at the beginning. Include the skills you’ve mastered and state how you can add value—wording your sentences in a way that reflects the specific job you’re seeking.

Are you vying for a sales position? Quantify your results: “Responsible for 50 percent of all sales that resulted in $750,000 in annual revenue.” Use your critical skills, peppered throughout your resume, to tell the exciting story of your distinguished professional career!

Researching the organization that you’re targeting will help you make your examples specific. Does the company cater to a particular audience or clientele? Be sure to note any experiences you’ve had with similar audiences.

Putting It All Together

A resume is not a laundry list. It tells a cohesive story. Your story should highlight your qualifications and critical skills in a way that makes a logical, well-constructed case for your compatibility with the organization and its advertised position.

Packaging your story into the concisely prescribed format of a resume means that it will read as a synopsis — one that will hopefully land you the job.

More About Work Skills

Featured photo credit: Bram Naus via unsplash.com

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