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8 B2B Networking Tips for Introverted Entrepreneurs

8 B2B Networking Tips for Introverted Entrepreneurs

Introverted entrepreneurs often prefer running B2B companies, because they don’t want to deal with customers every day. Unfortunately, you still have to get out and meet people to drum up new business.

Do you enjoy the freedom of running your own B2B business, but dread meeting new people? It can be difficult to grow your business as an introvert.

Here are some B2B networking tips for introverted entrepreneurs that are having trouble stepping out of their comfort zone.

1. Begin B2B Networking Online

Jennie Lyon, a virtual assistant from Palm Beach Gardens, Florida, encourages introverted entrepreneurs to use social media to build new relationships. There are a lot of great websites that can help you break the ice.

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You can also use your own website as a catalyst. Many popular B2B companies encourage people to contact them online.

You can also form connections over LinkedIn, Meetup.com and other networking sites. You can break the ice online, which will make it easier to connect with people in person.

2. Listen

You don’t have to be the center of attention. Many people simply appreciate having someone that is willing to listen.

3. Emphasize Your Own Talents

Most introverts don’t like small talk very much. Instead of chitchatting at the next networking event, you should have a clear elevator pitch that emphasizes your unique value proposition.

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Miles Austin, the founder of Fill the Funnel, emphasizes the importance of knowing your own talents. What are you really good at?

“Each of us is an expert in something. Identify what I call your “Wow” talent and focus in on that,” he writes.

4. Don’t Be Afraid to Stick to Business

A lot of people go to networking events to mingle. They may want to enjoy a couple glasses of wine while reminiscing with a couple other professionals.

You don’t need to feel pressured into making small talk if you aren’t comfortable with it. You can keep things professional. Lead off with your elevator pitch and see if anyone is interested. If you into people that need your services, they will definitely ask to follow up.

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5. Don’t Use Alcohol as a Social Lubricant

Socially anxious people are often tempted to drink alcohol to loosen up. There is nothing wrong with having a drink when you go to a networking event, but you don’t want to indulge just to calm your nerves.

When you start drinking a bit, you are more likely to make foolish decisions. You may feel the need to act silly to fit in, but may end up embarrassing yourself in the process.

Resist the urge to drink to ease your nerves. Just try to be yourself.

6. Choose Networking Events Carefully

There are a lot of different networking events. Some are catered towards socializing, such as the Elks Club and many young professional groups. Others are focused primarily on lead generation.

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If you are not interested in mingling, then you should choose events that focus on making valuable business connections. BNI is one of the best. Most people are there strictly for business opportunities and won’t care if you don’t want to make small talk.

7. Try to Go With a Friend

If you have trouble making connections on your own, then you may want to attend networking events with a friend. Bring somebody that is more outgoing.

They can initiate conversations. You can feel free to interject when you have something valuable to contribute. Otherwise, you can let your friend carry the conversation.

Make sure that your friend has a professional attitude. You want to invite somebody that will make you look good.

8. Ask People to Connect One-to-One

Many introverts struggle to socialize in group settings. However, they can do just fine one-to-one.

If you meet somebody that you connect with, you may want to invite them to have an individual meeting sometime. You may feel a lot more comfortable talking with them there, rather than in the middle of a crowded bar or other networking venue.

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Ryan Kh

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Last Updated on March 29, 2021

5 Types of Horrible Bosses and How to Beat Them All

5 Types of Horrible Bosses and How to Beat Them All

When I left university I took a job immediately, I had been lucky as I had spent a year earning almost nothing as an intern so I was offered a role. On my first day I found that I had not been allocated a desk, there was no one to greet me so I was left for some hours ignored. I happened to snipe about this to another employee at the coffee machine two things happened. The first was that the person I had complained to was my new manager’s wife, and the second was, in his own words, ‘that he would come down on me like a ton of bricks if I crossed him…’

What a great start to a job! I had moved to a new city, and had been at work for less than a morning when I had my first run in with the first style of bad manager. I didn’t stay long enough to find out what Mr Agressive would do next. Bad managers are a major issue. Research from Approved Index shows that more than four in ten employees (42%) state that they have previously quit a job because of a bad manager.

The Dream Type Of Manager

My best manager was a total opposite. A man who had been the head of the UK tax system and was working his retirement running a company I was a very junior and green employee for. I made a stupid mistake, one which cost a lot of time and money and I felt I was going to be sacked without doubt.

I was nervous, beating myself up about what I had done, what would happen. At the end of the day I was called to his office, he had made me wait and I had spent that day talking to other employees, trying to understand where I had gone wrong. It had been a simple mistyped line of code which sent a massive print job out totally wrong. I learn how I should have done it and I fretted.

My boss asked me to step into his office, he asked me to sit down. “Do you know what you did?” I babbled, yes, I had been stupid, I had not double-checked or asked for advice when I was doing something I had not really understood. It was totally my fault. He paused. “Will you do that again?” Of course I told him I would not, I would always double check, ask for help and not try to be so clever when I was not!

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“Okay…”

That was it. I paused and asked, should I clear my desk. He smiled. “You have learnt a valuable lesson, I can be sure that you will never make a mistake like that again. Why would I want to get rid of an employee who knows that?”

I stayed with that company for many years, the way I was treated was a real object lesson in good management. Sadly, far too many poor managers exist out there.

The Complete Catalogue of Bad Managers

The Bully

My first boss fitted into the classic bully class. This is so often the ‘old school’ management by power style. I encountered this style again in the retail sector where one manager felt the only way to get the best from staff was to bawl and yell.

However, like so many bullies you will often find that this can be someone who either knows no better or is under stress and they are themselves running scared of the situation they have found themselves in.

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The Invisible Boss

This can either present itself as management from afar (usually the golf course or ‘important meetings) or just a boss who is too busy being important to deal with their staff.

It can feel refreshing as you will often have almost total freedom with your manager taking little or no interest in your activities, however you will soon find that you also lack the support that a good manager will provide. Without direction you may feel you are doing well just to find that you are not delivering against expectations you were not told about and suddenly it is all your fault.

The Micro Manager

The frustration of having a manager who feels the need to be involved in everything you do. The polar opposite to the Invisible Boss you will feel that there is no trust in your work as they will want to meddle in everything you do.

Dealing with the micro-manager can be difficult. Often their management style comes from their own insecurity. You can try confronting them, tell them that you can do your job however in many cases this will not succeed and can in fact make things worse.

The Over Promoted Boss

The Over promoted boss categorises someone who has no idea. They have found themselves in a management position through service, family or some corporate mystery. They are people who are not only highly unqualified to be managers they will generally be unable to do even your job.

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You can find yourself persistently frustrated by the situation you are in, however it can seem impossible to get out without handing over your resignation.

The Credit Stealer

The credit stealer is the boss who will never publically acknowledge the work you do. You will put in the extra hours working on a project and you know that, in the ‘big meeting’ it will be your credit stealing boss who will take all of the credit!

Again it is demoralising, you see all of the credit for your labour being stolen and this can often lead to good employees looking for new careers.

3 Essential Ways to Work (Cope) with Bad Managers

Whatever type of bad boss you have there are certain things that you can do to ensure that you get the recognition and protection you require to not only remain sane but to also build your career.

1. Keep evidence

Whether it is incidents with the bully or examples of projects you have completed with the credit stealer you will always be well served to keep notes and supporting evidence for projects you are working on.

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Buy your own notebook and ensure that you are always making notes, it becomes a habit and a very useful one as you have a constant reminder as well as somewhere to explore ideas.

Importantly, if you do have to go to HR or stand-up for yourself you will have clear records! Also, don’t always trust that corporate servers or emails will always be available or not tampered with. Keep your own content.

2. Hold regular meetings

Ensure that you make time for regular meetings with your boss. This is especially useful for the over-promoted or the invisible boss to allow you to ‘manage upwards’. Take charge where you can to set your objectives and use these meetings to set clear objectives and document the status of your work.

3. Stand your ground, but be ready to jump…

Remember that you don’t have to put up with poor management. If you have issues you should face them with your boss, maybe they do not know that they are coming across in a bad way.

However, be ready to recognise if the situation is not going to change. If that is the case, keep your head down and get working on polishing your CV! If it isn’t working, there will be something better out there for you!

Good luck!

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