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4 Huge Benefits of Automating Your Sales and Marketing

4 Huge Benefits of Automating Your Sales and Marketing

Selling is becoming a science. Marketers used to make good money trying to predict what messages would stick with potential buyers and make them customers. The return on those messages was difficult to analyze – and certainly not targeted down to individual responses. The days of spray and pray are just about over.

Today, automation in sales and marketing is changing how both businesses and consumers interact with promotional information. Answers are more concrete, and results are easier to predict. Automation improves productivity and provides customer insight and more. Many companies are embracing automation and analytics tools that integrate into existing sales teams to better understand their customers’ buying processes and provide content or assistance in real time to close more deals. If you haven’t bought into the automated sales and marketing trend just yet – here are a few things you’re probably missing.

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1. Intent Prediction

When customers behave a certain way, there are inferences that can be made as to how, when and what they will purchase. Understanding these behavior patterns can obviously help marketers better sell in the right medium, at the right time. Automating your sales responses based on what potential customers are doing is not just a time-saver – it’s more effective. People act (for the most part) in predictive patterns. Automating your sales and marketing approaches based on these patterns ups your effectiveness and bottom line.

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2. Faster Reaction Times

Are customers abandoning your site in high numbers at a certain junction? Is the bounce rate high on your site or in your app? Automated tracking tools can quickly show you patterns in how customers respond to your marketing messages. This is true for sales emails, shopping carts on e-commerce sites, and app engagement. Using A/B testing, marketers can change direction mid-campaign if results aren’t optimal. This is all possible through automation with little interaction from marketing staff. Beyond just A/B testing, many enterprise automation tools will guide sales organizations to the next best action with a prospect in real time based on what marketing channel they came from and the content they consumed.

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3. Content Offerings

Tech platforms that predict customer needs are also able to provide sales teams with the content to move customers through the sales funnel automatically. In other words, your sales team won’t need to guess what language, length, or method of communication will best reach customers. By knowing what content a prospect has already consumed, automation tools can suggest what content they might be interested in next to push them further down the sales funnel. Based on how a particular set of customers respond, the content can be tweaked or revamped to improve engagement. Content creation is a vital part of marketing – automate part of the process to make the most of it.

4. Data Overload

You can never have enough data. Period. Automated tracking and the data it provides to marketers comes with a wealth of opportunities, beyond typical hard sales. Imagine knowing where a prospect came from, what content they are consuming, and what additional content you have available to help them make a purchasing decision (all in real time while they are interacting with your brand). It’s this type of customer relationship and loyalty building that can be automated, based on the type of audience a brand has and even individual consumers. It’s important for marketers to realize that not every message is about selling. Some are just stepping stones to a later sale. By utilizing data set about your customer base to continually provide value, companies can strengthen bonds and increase sales. Having an automated system to interact and build relationships with every prospect puts your sales team in a position to close more deals.

Sales and marketing automation tools will streamline your efforts and help you get to know your customer base even better. Having a holistic view of each prospect that interacts with your brand gives sales professionals the information to build better relationships predicated on being a valuable resource rather than a pusher. Combining real-time data to provide prospects with value based sales interactions and automation tools to streamline sales processes creates a more effective sales force and an engaged customer base.

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Published on October 8, 2019

How to Advance Your Career (and the Big Mistakes You May be Making)

How to Advance Your Career (and the Big Mistakes You May be Making)

The late writer William S. Burroughs once said that “When you stop growing, you start dying.” It might have a morbid undertone, but it’s one hundred percent true in terms of one’s career.

The days of finding a job with one company that you can stick with for 30 years, and simply relax as you move up its company escalator are few and far between in today’s world. This isn’t necessarily bad news. On the contrary, it means that you’re the one in charge of shaping your career advancement.

By putting these principles and behaviors into practice, you’ll begin to see how to advance your career quickly. Ready? Let’s get started…

1. Define What Success Is for You

There’s no right or wrong definition of what success in your career looks like. The important thing is to figure out what success looks like for YOU. It might, and probably will, change along the way, but if you don’t have some sort of milestone on the horizon, then you won’t know which direction to go in.

Think about success in your career in terms of one year, five years, and 10 years. Once you have that, it’s time to lace up your boots and get to work.

2. Learn How to Develop and Follow a Plan

Nobody just stumbles upon success accidentally. Sure, they may stumble upon breakthroughs or new methods accidentally, but all success stories have one thing in common — a plan.

Establish a timeline for the things that you want to achieve in your career in the next year, five years, 10 years, and so on. Consider the skills that you’ll need to learn to make these things happen and work on acquiring them.

3. Surround Yourself With Those Better Than You

It’s a rule of thumb among musicians that if you want to get better, then you need to get out of the bedroom and play with people who are better than you.

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By surrounding yourself with people who are better than you and where you want to be, you’ll not only see how these people climbed to where they are in their respective fields, but you’ll learn from them and naturally want to push yourself to be better in your own job as well.

4. Seek Out a Mentor(s)

A mentor will not only be able to help you refine and reach your career goals, but will be invaluable in landing promotions and finding unadvertised job openings.

One unique approach is to work on fostering a relationship with a mentor both within and outside of your company. This will help in giving you different perspectives as you rise up through the ranks in your company and career overall.

5. Stop Wasting Your Mornings

You may not think you’re a morning person, but if you can learn to be one, you’ll thank yourself 10 years down the road.

Prepare a to-do list of tasks that you want to accomplish the day before and work on knocking them out for at least one hour before you respond to morning emails. The problem with responding to emails first, is you’re giving your attention to somebody else’s agenda, instead of plotting your own course for the day.

6. Arrange or Attend a Networking Party

If you’re attending networking events simply because you might get a few free drinks, you’re doing them wrong. These events are great for meeting new people and forming relationships. Your goal shouldn’t be to get hired by the end of the night, but to simply make a good impression by being friendly and authentic. So what’s next?

Reach out a few days later via email or on social media to follow up and connect!

7. Pick Up Some New Skills

Nobody wants to be the old dog that can’t learn any new tricks. To move up in your career, you’re going to likely need to pick up new skills along the way. Maybe your company offers on-the-job training or you have the option of taking online classes at night.

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By learning new skills, you’ll not only be able to expand upon what you can already do, but you’ll make yourself more valuable to your employer and future employers.

8. Exploit the Benefits Already at Your Disposal

Remember what we just said about the possibility of your company providing on-the-job training? Take advantage of these sorts of benefits!

If you’re working for a company that allows you to job shadow other employees or has company mixers, you should attend these. They not only allow you to develop your skills within the company, but show seasoned executives within your field that you’re interested in more than just clocking in for a paycheck.

9. Make Yourself Indispensable

Good help is hard to find and employers want to retain outstanding employees. If you can learn to make yourself indispensable to your company, you’ll not only communicate that you’re successful, but will have a lot more job security. What’s this entail though?

It’s actually not all that difficult. By being reliable, adapting to new challenges, and holding your own work and performance to a high standard, you’ll stand out among your peers and others will take notice. Easy enough, right?

10. Get Off the Fence

People who advance in their careers are those who don’t shy away from voicing their opinion and stand up with authority when the opportunity arises.

If a problem arises in your company and you think you might have a solution or are willing to work to find one, then let others know. Employers value and promote problem solvers. Start off with something small and work your way up towards tackling more difficult tasks and projects.

11. Don’t Wait for More Responsibility, Ask for It

If you want more responsibility in your job, then be open about it with your manager. Your manager may be so busy with their own work that they weren’t aware you were looking for more challenges.

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Just make sure you can handle it and that you already show strong performance in your current duties. And if your manager doesn’t seem supportive about offering you more responsibility, well, then it could be time to look for new employment.

12. Stop Wasting Time on What You Don’t Want

If your career goals start with “I should do this…” there could be a problem. This kind of language in referring to goals can doom them to failure because the want isn’t there.

Consider using the RUMBA method (Reasonable, Understandable, Measurable, Behavioral and Agreed) when setting your goals. That “agreed” part should really be “want.” By going after career goals that you actually want to accomplish, you’re much more likely to achieve them.

13. Seek Out Feedback and Apply It

Simply doing your job might not always push you up in your career advancement. Too often, employees just assume that their bosses will notice their performance strides and reach out when the time is right to advance.

Don’t be afraid to regularly seek out feedback and ask for constructive criticism. It not only shows that you value your manager’s opinion but demonstrates that you care about your job and want to become better in your chosen field.

14. Pick Your Bosses Wisely

Advancing in your career can move a lot quicker if you’re working for the right people. If your boss isn’t any good at their job or doesn’t value you, then moving up could become difficult.

A great boss though, will be able to help you capitalize on your strengths and be an advocate for your success. If there aren’t any strong developers of talent in your management chain already, then look around for some and seek them out as mentors.

15. Learn to Develop Your Sense of Timing

The odds of asking for a promotion or raise are in your favor with over 70 percent of respondents to a survey from PayScale reporting some success. One thing to keep in mind that can make all the difference is when you ask.

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Some corporate cultures may prefer that employees reach out about advancement during their annual review, but maybe you work for a more free-spirited startup. The best approach may be to take note of when others advance and ask about how the organization handles employee development.

16. Work Hard and Promote Yourself

Working hard and delivering a solid job performance are the keys to advancing in your career no matter what field you’re in. This doesn’t mean you need to be completely humble about your accomplishments either.

Keep a record of your positive impact within the organization and let others both within your company and your field know that you’re enthusiastic about your role and work.

17. Don’t Just Build Your Network… Cultivate It

It’s way too easy to add new people to your LinkedIn network and then forget about them for all eternity. Rather than just collecting business cards or social media contacts, you should be cultivating relationships with the ones you already have.

Follow up with people that you haven’t spoken to in a while, offer to connect them with somebody you know in their field, or ask about a new job title they may have taken on. Doing so could be the spark that leads to a potential job referral.

18. Join a Professional Organization

The National Association of (insert your industry here) and other professional organizations can still offer a great wealth of advantages from networking to industry insights, and skill development.

Even outside of professional organizations dedicated to particular job fields, civic organizations can also be fantastic for making new contacts. After all, so much about career advancement is who you know, and you never know who you’ll meet who knows somebody else who is looking for someone with your skills and experience.

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Featured photo credit: JESHOOTS.COM via unsplash.com

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