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4 Huge Benefits of Automating Your Sales and Marketing

4 Huge Benefits of Automating Your Sales and Marketing

Selling is becoming a science. Marketers used to make good money trying to predict what messages would stick with potential buyers and make them customers. The return on those messages was difficult to analyze – and certainly not targeted down to individual responses. The days of spray and pray are just about over.

Today, automation in sales and marketing is changing how both businesses and consumers interact with promotional information. Answers are more concrete, and results are easier to predict. Automation improves productivity and provides customer insight and more. Many companies are embracing automation and analytics tools that integrate into existing sales teams to better understand their customers’ buying processes and provide content or assistance in real time to close more deals. If you haven’t bought into the automated sales and marketing trend just yet – here are a few things you’re probably missing.

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1. Intent Prediction

When customers behave a certain way, there are inferences that can be made as to how, when and what they will purchase. Understanding these behavior patterns can obviously help marketers better sell in the right medium, at the right time. Automating your sales responses based on what potential customers are doing is not just a time-saver – it’s more effective. People act (for the most part) in predictive patterns. Automating your sales and marketing approaches based on these patterns ups your effectiveness and bottom line.

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2. Faster Reaction Times

Are customers abandoning your site in high numbers at a certain junction? Is the bounce rate high on your site or in your app? Automated tracking tools can quickly show you patterns in how customers respond to your marketing messages. This is true for sales emails, shopping carts on e-commerce sites, and app engagement. Using A/B testing, marketers can change direction mid-campaign if results aren’t optimal. This is all possible through automation with little interaction from marketing staff. Beyond just A/B testing, many enterprise automation tools will guide sales organizations to the next best action with a prospect in real time based on what marketing channel they came from and the content they consumed.

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3. Content Offerings

Tech platforms that predict customer needs are also able to provide sales teams with the content to move customers through the sales funnel automatically. In other words, your sales team won’t need to guess what language, length, or method of communication will best reach customers. By knowing what content a prospect has already consumed, automation tools can suggest what content they might be interested in next to push them further down the sales funnel. Based on how a particular set of customers respond, the content can be tweaked or revamped to improve engagement. Content creation is a vital part of marketing – automate part of the process to make the most of it.

4. Data Overload

You can never have enough data. Period. Automated tracking and the data it provides to marketers comes with a wealth of opportunities, beyond typical hard sales. Imagine knowing where a prospect came from, what content they are consuming, and what additional content you have available to help them make a purchasing decision (all in real time while they are interacting with your brand). It’s this type of customer relationship and loyalty building that can be automated, based on the type of audience a brand has and even individual consumers. It’s important for marketers to realize that not every message is about selling. Some are just stepping stones to a later sale. By utilizing data set about your customer base to continually provide value, companies can strengthen bonds and increase sales. Having an automated system to interact and build relationships with every prospect puts your sales team in a position to close more deals.

Sales and marketing automation tools will streamline your efforts and help you get to know your customer base even better. Having a holistic view of each prospect that interacts with your brand gives sales professionals the information to build better relationships predicated on being a valuable resource rather than a pusher. Combining real-time data to provide prospects with value based sales interactions and automation tools to streamline sales processes creates a more effective sales force and an engaged customer base.

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Last Updated on June 19, 2019

8 Life-Changing Skills You Can Learn in Less Than 6 Months

8 Life-Changing Skills You Can Learn in Less Than 6 Months

Everyone has the ability to learn a life-changing skill not just this year, but in the next 6 months.

By life-changing, I mean something that can have a positive impact in your life moving forward, even if it’s something you can’t envision today. Certain skills we can immediately reap the benefits of, while others will be life-changing when we least expect it.

In this article, we’ll share 8 life-changing skills you can learn in 6 months, where you can learn them, and how you can get started today.

1. Speed reading

Bill Gates has been known to state that if he had one superpower, it would be the ability to read faster. What Bill and the rest of the mega-successful understand is that knowledge is power. The ability to process information faster from books, articles, and reports is what will help us learn faster, and therefore improve each aspect of our life faster as well.

Where you can start learning: Speed reading courses are becoming more popular, as more people realize how important it is with the limited time we have. You can check out free courses like Read Speeder or you can start learning how to use Spritzlet, which allows you to speed read articles online with a browser extension.

2. Public speaking

Research shows that people fear public speaking more than death itself. There’s something terrifying about being in front of dozens or hundreds of people, and exposing yourself completely. It’s when you’re most vulnerable, but learning how to public speak is a life-changer.

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Warren Buffett has given advice to recent graduates that the number one skill you can have to succeed is public speaking skills. Everything from communication, confidence, and sales is developed when you develop your public speaking skills.

Where you can start learning: Luckily, there are great communities out there like Toastmasters that organize local meetups all around the world. You’ll find amazing public speakers that are looking to get to the next level to beginners that are just getting started. Check out Toastmasters’ website here.

3. Spanish

As the third most spoken language in the world, the ability to speak Spanish will allow you to reach over 500M people around the world. No matter where you live, knowing how to speak Spanish is becoming increasingly more important, with the Hispanic population and economy spreading quickly worldwide. If you’re living in the US, this is even more important, with over 30% of the population being Hispanic.

Spanish is also on this list, because it’s one of the easiest languages to learn. Sure, Mandarin is an important language to learn, but it’s an incredibly difficult one to learn. If we were to measure the level of importance and the time to learn for all the languages available, Spanish would make it to the top of the list.

One of the biggest reasons why people never reach fluency in any foreign language is: using the wrong method, and lack of time.

It turns out that humans retain only 5% of what we learn from lectures, 20% of what we learn from apps (visual cues), and 90% of what we learn from immediate immersion. Yet, how do 90% of learn a new foreign language? Language schools (lectures), books, Duolingo (apps), etc that don’t provide the real-life immersion required for our brains to learn faster.

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Where to get started: If you want the most effective way to learn a language, learning from real-life interactions is the best way to do it. There are great websites like Rype, which offers Spanish coaching for busy people, solving the issue of lack of time and bringing real-life immersion to your screen. With Rype, you can book as many lessons as you want, at any time of the day, any day of the week, allowing you to fit it into your schedule, no matter how busy you are.

4. Accounting

If you’re looking to get into business, accounting is one of the core fundamentals you’ll need to succeed. While you don’t need to be an expert, you definitely should understand the basics.

This skill can also be used to manage your personal finances, to meet your financial goals, and having more control over your life.

Where to get started learning: If you didn’t learn accounting in school, no worries. You can either teach yourself using books, or check out free accounting courses online.

5. Microsoft Excel

Most people reading this probably have a basic understanding of Microsoft Excel Spreadsheet. While this is a good start, there are so many powerful functionalities that are hidden, which could make your life a lot easier.

Excel is also a great asset to have whenever you’re looking for a job, as many corporations rely on Excel to organize and manage multiple parts of the business.

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Where to get started learning: With the popularity of Excel, you can find tons of free resources and videos online to learn. Check out Excel Exposure, Lynda, and Excel with Business.

6. Blogging/Vlogging

Blogging is a powerful tool if you want to spread your ideas, build your brand, or grow your business. Since it was introduced, blogging has taken on a life of its own, and today there are ~2M blog posts being written on a daily basis.

Where to get started learning: Anyone can start blogging today. All you need is a content-management system like WordPress, which is completely free. Personally, I think the best way to start learning how to blog is to just start writing. There are techniques you can learn on how to promote your blog, but the best way to grow your blog is to write great content.

7. Weight training

Yes, weight training is a skill. It’s not as advanced as learning how to code, nor will it take as long as learning a new language, if you just want to learn the basics.

We’re not promising that you’ll get a body like Arnold Schwarzenegger, but you will see much faster results for whatever goal you have, just by understanding how to workout properly. And of course, when you’re dealing with an activity that involves physical strain, you’ll always want to caution yourself.

Where to get started learning: There are amazing body builders that are sharing all of their secrets for free on Youtube. You can check out Bodybuilding.com’s Youtube channel to get started.

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8. Photo and video editing

In the digital world that we live in, from Youtube, Instagram, and Facebook, there is no avoiding photos and videos. In fact, social media has increasingly gone away from text sharing and almost everything to photo and video editing.

Where to get started learning: For photo editing, you can use Photoshop. For video editing, you can use iMovie or Final Cut Pro. Keep in mind, there are dozens of editing software tools for video and photo editing, but what’s more important are your editing skills, not the tool itself.

Check out education websites like CreativeLIVE or Skillshare, where you can learn from experts themselves on how to best use design and software tools.

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