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4 Huge Benefits of Automating Your Sales and Marketing

4 Huge Benefits of Automating Your Sales and Marketing

Selling is becoming a science. Marketers used to make good money trying to predict what messages would stick with potential buyers and make them customers. The return on those messages was difficult to analyze – and certainly not targeted down to individual responses. The days of spray and pray are just about over.

Today, automation in sales and marketing is changing how both businesses and consumers interact with promotional information. Answers are more concrete, and results are easier to predict. Automation improves productivity and provides customer insight and more. Many companies are embracing automation and analytics tools that integrate into existing sales teams to better understand their customers’ buying processes and provide content or assistance in real time to close more deals. If you haven’t bought into the automated sales and marketing trend just yet – here are a few things you’re probably missing.

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1. Intent Prediction

When customers behave a certain way, there are inferences that can be made as to how, when and what they will purchase. Understanding these behavior patterns can obviously help marketers better sell in the right medium, at the right time. Automating your sales responses based on what potential customers are doing is not just a time-saver – it’s more effective. People act (for the most part) in predictive patterns. Automating your sales and marketing approaches based on these patterns ups your effectiveness and bottom line.

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2. Faster Reaction Times

Are customers abandoning your site in high numbers at a certain junction? Is the bounce rate high on your site or in your app? Automated tracking tools can quickly show you patterns in how customers respond to your marketing messages. This is true for sales emails, shopping carts on e-commerce sites, and app engagement. Using A/B testing, marketers can change direction mid-campaign if results aren’t optimal. This is all possible through automation with little interaction from marketing staff. Beyond just A/B testing, many enterprise automation tools will guide sales organizations to the next best action with a prospect in real time based on what marketing channel they came from and the content they consumed.

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3. Content Offerings

Tech platforms that predict customer needs are also able to provide sales teams with the content to move customers through the sales funnel automatically. In other words, your sales team won’t need to guess what language, length, or method of communication will best reach customers. By knowing what content a prospect has already consumed, automation tools can suggest what content they might be interested in next to push them further down the sales funnel. Based on how a particular set of customers respond, the content can be tweaked or revamped to improve engagement. Content creation is a vital part of marketing – automate part of the process to make the most of it.

4. Data Overload

You can never have enough data. Period. Automated tracking and the data it provides to marketers comes with a wealth of opportunities, beyond typical hard sales. Imagine knowing where a prospect came from, what content they are consuming, and what additional content you have available to help them make a purchasing decision (all in real time while they are interacting with your brand). It’s this type of customer relationship and loyalty building that can be automated, based on the type of audience a brand has and even individual consumers. It’s important for marketers to realize that not every message is about selling. Some are just stepping stones to a later sale. By utilizing data set about your customer base to continually provide value, companies can strengthen bonds and increase sales. Having an automated system to interact and build relationships with every prospect puts your sales team in a position to close more deals.

Sales and marketing automation tools will streamline your efforts and help you get to know your customer base even better. Having a holistic view of each prospect that interacts with your brand gives sales professionals the information to build better relationships predicated on being a valuable resource rather than a pusher. Combining real-time data to provide prospects with value based sales interactions and automation tools to streamline sales processes creates a more effective sales force and an engaged customer base.

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Last Updated on January 27, 2021

How to Use Visual Learning to Work More Effectively

How to Use Visual Learning to Work More Effectively

Knowledge is essential to become successful in life, your career, and your business. Without learning new concepts and becoming proficient in your craft, it’s difficult to excel in your chosen career or archive knowledge to pass down to the next generation. Visual learning is one way to do this, and it can be incredibly effective in helping you work better.

Content comes in various forms, and because how we learn influences how much we know, we need to talk about learning styles. This article will focus on how to utilize visual learning to boost your career or business.

The Importance of Knowing Your Learning Style

Knowing your learning style enables you to process new information to the best of your ability. Not only does it reduce your learning curve, but you’re able to communicate these same concepts to others effectively.

It all starts when you’re able to first identify the best way you learn.

As a college student, I soon figured out that taking online courses without visual aids or having an instructor in front of me led to poor retention of concepts. Sure, I got good grades and performed excellently in my online exams. However, I discovered that I couldn’t maintain this performance level because I forgot 80 percent of the course content by the end of the semester.

There are several types of learning styles, which exist as part of the VARK model. To give an idea of how visual learning stacks up against other learning styles, here’s a brief mention of some of the different types of learning styles we have.

The four most popular types of learning styles are:

  • Visual learning style (learning by seeing)
  • Aural or auditory learning style (learning by listening to information spoken or presented)
  • Read/Write learning style (learning that involves reading and writing texts)
  • Tactile/Kinesthetic learning style (learning by touching and doing)

For the purposes of this article, we will be focusing on using visual learning.

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Are You a Visual Learner?

When it comes to boosting your career, business (or education), a visual learner is one who would most definitely choose shapes, images, symbols, or reading over auditory messages.

This may mean you prefer to read an actual map when navigating to a new place over listening to verbal directions. It may also mean that you have trouble remembering what your manager said at the meeting because there were no graphs or illustrations to support the points raised.

Visual Learner Infographic

    Most people who struggle with learning probably aren’t leveraging their best learning styles[1]. The earlier you identify how your learning style can boost your success, the less struggle you will encounter with processing new information throughout your career.

    However, visual learning in particular can really boost your career or business whether it is your preferred learning style or not, and here’s why:

    Several studies have arrived at the conclusion that the brain retains more information with the help of visual aids. In other words, images are directly processed by our long-term memory, which helps us store information for longer periods of time.[2]

    While some lessons can be performed orally, several concepts can only make sense if you have an image with an explanation of sequences (i.e. learning about human DNA).

    Visual learning does use a different part of the brain, and visual cues are processed by the part of the brain known as the occipital lobe.

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    By engaging more parts of the brain during learning, you’re able to have a fuller understanding of concepts and facilitate better interaction with your immediate environment.

    How to Use Visual Learning for Success

    Here are 4 ways to use visual learning to boost your career or business:

    1. Bring Back the To-Do List

    We live in an age where computers have taken over virtually every aspect of productivity and most human functions. However, written lists are making a comeback, and with an endless number of important tasks to complete, having a to-do list of tasks in order of importance can improve your productivity.

    While coming up with a list is initially challenging, adding colors and shapes to written lists that you personally write and manage gives you an extra layer of assurance and aids recall so that you actually get stuff done.

    I have tried this technique in my work as a registered nurse and discovered that adding shapes and colors to to-do lists helps me delegate tasks, recognize where more work is needed, and makes it easy to cross off completed tasks at the end of the day.

    2. Add Graphs, Charts, and Symbols to Reports

    Yes, it seems like more work for you, but graphs enable you to monitor the heartbeat of your business.

    Graphs and charts help you find trends in your finances, make a budget, and analyze data overtime. With the help of free and premium software available on the market, it has become easier to take plain data and convert it to relevant information displayed in different shapes and images in a matter of minutes.

    As an entrepreneur, you can make predictions and allocate funds wisely when you’re able to see whether your efforts are rewarded. You can use colors and charts to delegate actions to members of your team and track performance at the same time.

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    When broken down into monthly, quarterly, bi-annual, or annual goals, graphs and charts communicate what ordinary text cannot.

    3. Effectively Brainstorm With Mind-Mapping

    With mind-mapping, you’re organizing information accurately and drawing relationships between concepts and pieces from a whole, which is a great way to tap into visual learning.

    Think of a mind map as a tree with several branches. For example, the tree can symbolize healthcare, while each branch stands for nursing, medicine, laboratory science, and so on. When you look at nursing, you can further branch out into types of nursing; pediatric, women’s health, critical care, and so on.

    It’s an interesting relationship; the more ideas you’re able to come up with for your chosen subject, the deeper you get and the stronger the association.

    Mind maps really show you relationships between subjects and topics, and simplifies processes that might seem complicated at first glance. In a way, it is like a graphical representation of facts presented in a simple, visual format.

    Mind mapping isn’t only limited to career professionals; business owners can benefit from mind mapping by organizing their online learning activities and breaking down complex tasks into simple actions so that you can accurately measure productivity.

    4. Add Video Streaming to Meetings

    What if you could double the productivity of your team members by video streaming your meetings or adding flash animation to your presentation?

    When you offer video as an alternative method of processing information to colleagues, there is a greater chance of retaining information because we recreate these stories as images in our minds.

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    For organizations that hold virtual meetings, it can also be an effective way to enhance performance as people can see their colleagues in addition to whatever form of video is provided during the meeting.

    Final Thoughts

    The question is not whether visual learning is better than the other learning styles. Each has their merits and situations where they will be most useful.

    The goal here is to supplement your existing dominant learning style with visual learning so that you can experience a significant boost in how you process and use everyday information.

    You might discover that understanding scientific concepts is much easier after incorporating visual learning or that you’re able to understand your organization’s value when projected on a visual screen with charts and graphs.

    The overall goal is to always be learning and to continue to leverage visual learning style in your career and business.

    More About Learning Styles

    Featured photo credit: You X Ventures via unsplash.com

    Reference

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