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4 Huge Benefits of Automating Your Sales and Marketing

4 Huge Benefits of Automating Your Sales and Marketing

Selling is becoming a science. Marketers used to make good money trying to predict what messages would stick with potential buyers and make them customers. The return on those messages was difficult to analyze – and certainly not targeted down to individual responses. The days of spray and pray are just about over.

Today, automation in sales and marketing is changing how both businesses and consumers interact with promotional information. Answers are more concrete, and results are easier to predict. Automation improves productivity and provides customer insight and more. Many companies are embracing automation and analytics tools that integrate into existing sales teams to better understand their customers’ buying processes and provide content or assistance in real time to close more deals. If you haven’t bought into the automated sales and marketing trend just yet – here are a few things you’re probably missing.

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1. Intent Prediction

When customers behave a certain way, there are inferences that can be made as to how, when and what they will purchase. Understanding these behavior patterns can obviously help marketers better sell in the right medium, at the right time. Automating your sales responses based on what potential customers are doing is not just a time-saver – it’s more effective. People act (for the most part) in predictive patterns. Automating your sales and marketing approaches based on these patterns ups your effectiveness and bottom line.

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2. Faster Reaction Times

Are customers abandoning your site in high numbers at a certain junction? Is the bounce rate high on your site or in your app? Automated tracking tools can quickly show you patterns in how customers respond to your marketing messages. This is true for sales emails, shopping carts on e-commerce sites, and app engagement. Using A/B testing, marketers can change direction mid-campaign if results aren’t optimal. This is all possible through automation with little interaction from marketing staff. Beyond just A/B testing, many enterprise automation tools will guide sales organizations to the next best action with a prospect in real time based on what marketing channel they came from and the content they consumed.

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3. Content Offerings

Tech platforms that predict customer needs are also able to provide sales teams with the content to move customers through the sales funnel automatically. In other words, your sales team won’t need to guess what language, length, or method of communication will best reach customers. By knowing what content a prospect has already consumed, automation tools can suggest what content they might be interested in next to push them further down the sales funnel. Based on how a particular set of customers respond, the content can be tweaked or revamped to improve engagement. Content creation is a vital part of marketing – automate part of the process to make the most of it.

4. Data Overload

You can never have enough data. Period. Automated tracking and the data it provides to marketers comes with a wealth of opportunities, beyond typical hard sales. Imagine knowing where a prospect came from, what content they are consuming, and what additional content you have available to help them make a purchasing decision (all in real time while they are interacting with your brand). It’s this type of customer relationship and loyalty building that can be automated, based on the type of audience a brand has and even individual consumers. It’s important for marketers to realize that not every message is about selling. Some are just stepping stones to a later sale. By utilizing data set about your customer base to continually provide value, companies can strengthen bonds and increase sales. Having an automated system to interact and build relationships with every prospect puts your sales team in a position to close more deals.

Sales and marketing automation tools will streamline your efforts and help you get to know your customer base even better. Having a holistic view of each prospect that interacts with your brand gives sales professionals the information to build better relationships predicated on being a valuable resource rather than a pusher. Combining real-time data to provide prospects with value based sales interactions and automation tools to streamline sales processes creates a more effective sales force and an engaged customer base.

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Last Updated on August 20, 2018

Quit Your Job If You Don’t Like It, No Matter What

Quit Your Job If You Don’t Like It, No Matter What

Do you know that feeling? The one where you have to wake up to go to your boring 9-5 job to work with the same boring colleagues who don’t appreciate what you do.

I do, and that’s why I’ve decided to quit my job and follow my passion. This, however, requires a solid plan and some guts.

The one who perseveres doesn’t always win. Sometimes life has more to offer when you quit your current job. Yes, I know. It’s overwhelming and scary.

People who quit are often seen as ‘losers’. They say: “You should finish what you’ve started”.

I know like no other that quitting your job can be very stressful. A dozen questions come up when you’re thinking about quitting your job, most starting with: What if?

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“What if I don’t find a job I love and regret quitting my current job?”
“What if I can’t find another job and I get in debt because I can’t pay my bills?”
“What if my family and friends judge me and disapprove of the decisions I make?”
“What if I quit my job to pursue my dream, but I fail?

After all, if you admit to the truth of your surroundings, you’re forced to acknowledge that you’ve made a wrong decision by choosing your current job. But don’t forget that quitting certain things in life can be the path to your success!

One of my favorite quotes by Henry Ford:

If you always do what you’ve always done, you’ll always get what you’ve always got.

Everything takes energy

Everything you do in life takes energy. It takes energy to participate in your weekly activities. It takes energy to commute to work every day. It takes energy to organize your sister’s big wedding.

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Each of the responsibilities we have take a little bit of our energy. We only have a certain amount of energy a day, so we have to spend it wisely.  Same goes for our time. The only things we can’t buy in this world are time and energy. Yes, you could buy an energy drink, but will it feel the same as eight hours of sleep? Will it be as healthy?

The more stress there is in your life, the less focus you have. This will weaken your results.

Find something that is worth doing

Do you have to quit every time the going gets touch? Absolutely not! You should quit when you’ve put everything you’ve got into something, but don’t see a bright future in it.

When you do something you love and that has purpose in your life, you should push through and give everything you have.

I find star athletes very inspiring. They don’t quit till they step on that stage to receive their hard earned gold medal. From the start, they know how much work its going to take and what they have to sacrifice.

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When you do something you’re really passionate about, you’re not in a downward spiral. Before you even start you can already see the finish line. The more focus you have for something, the faster you’ll reach the finish.

It is definitely possible to spend your valuable time on something you love and earn money doing it. You just have to find out how — by doing enough research.

Other excuses I often hear are:

“But I have my wife and kids, who is going to pay the bills?”
“I don’t have time for that, I’m too busy with… stuff” (Like watching TV for 2 hours every day.)
“At least I get the same paycheck every month if I work for a boss.”
“Quitting my job is too much risk with this crisis.”

I understand those points. But if you’ve never tried it, you’ll never know how it could be. The fear of failure keeps people from stepping out of their comfort zone.

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I’ve heard many people say, “I work to let my children make their dream come true”. I think they should rephrase that sentence to: “I pursue my dreams — to inspire and show my children anything is possible.” 

Conclusion

Think carefully about what you spend your time on. Don’t waste it on things that don’t brighten your future. Instead, search for opportunities. And come up with a solid plan before you take any impulsive actions.

Only good things happen outside of your comfort zone.

Do you dare to quit your job for more success in life?

Featured photo credit: Unsplash via unsplash.com

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