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4 Reasons Small Businesses Should Use SEO Marketing

4 Reasons Small Businesses Should Use SEO Marketing

A lot has changed in the past decade in the way that businesses execute their operations and implement marketing strategies. Today, businesses which have a strong presence on the internet are attracting a huge number of visitors and converting them into buyers. Therefore businesses are generating a good amount of revenue through their online resources like websites, affiliate partners, PPC, and digital marketing.

You might be thinking, “what does digital marketing have to do with my small business and how can it help me with my business?” Well, today’s marketing has been separated into two diverse categories. One is the old way of doing marketing using traditional marketing models like newspaper advertising, TV commercials, brochures, pamphlets, and hoardings. These are still effective to a great extent, but their impact is mostly short term.

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On the contrary, online Search Engine Optimization (SEO) marketing is not only very cost-effective but its reach is global. This is the real strength of an SEO marketing agency. It can take a small business to an international level without investing a single penny on infrastructure development, workforce requirements, and licensing issues.This is because the keywords which are relevant to the business like “wooden furniture in California,” or “office furniture in California” are already optimized with the help of SEO. When search engine result pages show the results, the website with optimized keywords shows in the top 10. This increases the click-through rate and ultimately leads to better traffic to the website, and finally, increased sales.

With all of this in mind, here are some of the key benefits of SEO for small businesses:

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1. Better Traffic

Every website needs traffic. If a website doesn’t generate traffic, its chances of converting a potential client into an actual client diminish. And if there are no clients, the website cannot generate revenue for the business. SEO optimizes every site with business-relevant keywords which bring traffic to the website and help it convert potential clients into actual clients. After all, no business can survive the competition without acquiring clients.

2. High Sales

SEO is known to generate high sales. It brings a large amount of traffic in a short amount of time, leading to multiple sales at once. A good optimization on your business website can generate hundreds, even thousands, of users to buy products in a single day and thus help the website generate better revenue. You must know that keywords matter a lot, they are action-oriented and focus on buyers’ needs.

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3. Affordability

SEO doesn’t cost much for businesses. Packages are very cost-effective and let small businesses flourish and go beyond national boundaries without worrying about large investments. You can look for an SEO company that offers affordable marketing solutions for small businesses and has the potential to take your company to the next level of growth.

You just need to be careful of what services or companies you contact, remember that sometimes the cheapest services are usually assumed to be bad and could affect your business’s reputation. Try to avoid those unscrupulous “SEO experts” that just want to take your money and give you spam links, because you really don’t want to get a Google Penalty.

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4. Global Reach

Small businesses can target a local market or opt for a global audience. SEO, with its various techniques, has the ability to execute the task very easily. A small business with not much capital to invest can also target a global audience with the help of SEO.

SEO indeed has made things easier for small businesses which are forced to endure steep competition. Now virtually every small business can have its share of a broad customer base and can generate better revenue, sales, traffic, and an increase in visibility.

Featured photo credit: slickdollars via slickdollars.com

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Erick Clifford

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Last Updated on May 20, 2020

What Are Analytical Skills (And How to Strengthen Them For Success)

What Are Analytical Skills (And How to Strengthen Them For Success)

Everybody makes bad decisions. Some people, however, are more capable of making better decisions that inch them closer to success.

These individuals are not ruled by emotions, desires, or hunches. Rather, they depend on their analytical skills to overcome challenges regardless of urgency or complexity.

What Are Analytical Skills?

According to Richards J. Heuer Jr., a former veteran of the CIA,[1]

“Thinking analytically is a skill like carpentry or driving a car. It can be taught, it can be learned, and it can improve with practice. But unlike other skills, it is not learned by sitting in a classroom and being told how to do it. Analysts learn by doing.”

Analytical skills can be considered as one of the critical life skills that are not taught in schools. It comprises of visualization, critical thinking, and abilities for gathering and processing information.

Here’s a closer look at some of these abilities:

Visualization

Also tied to a person’s creativity, visualization is the ability to predict the possible outcomes of strategies and actions. In a professional setting, visualization involves the analysis of data – often through illustrations like charts, graphs, and detailed lists.

Critical Thinking

Simply put, a person’s ability to think critically can be measured by his or her consistency in creating reasonable decisions. It pertains to the ability to evaluate information, siphon what’s useful, and draw conclusions without being swayed by emotions.

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As a critical thinker, you’ll find yourself challenging assertions and finding loopholes in proposed solutions.

Computing

Whether you like it or not, you need to be comfortable with numbers if you want to sharpen your analytical skills. Bear in mind that computing encompasses other skills like cost analysis, budgeting, and performing general calculations.

In business, you need to use computations when weighing the risks and benefits of any given strategy.

Problem-Solving

Remember that analytical skills are used not just to understand problems, but also to develop the most suitable course or courses of action. This relates to your goal-setting skills, which involve breaking down and prioritizing between objectives.

Resource Management

Lastly, analytical skills involve some degree of resource management depending on the task at hand.

For example, professionals with a tight schedule must know how to effectively manage their own time – also known as one of the most important resources in the world.

Business leaders, on the other hand, must know how to manage company resources, including cash and manpower. Take note that the definition of analytical skills may change to match the requirements of a specific situation.

For example, upon hiring a web developer, analytical skills may refer to the ability to determine the needs of online users, understand web analytics for optimization, and identify visual elements that can match a company’s brand.

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The skillset above, however, should be applicable in most if not all scenarios.

Develop Your Analytical Skills for More Growth Opportunities

There’s no question that the right decisions lead to positive results. It doesn’t matter if you’re running a business or simply trying to climb the corporate ladder. By training your analytical skills, you position yourself for more growth opportunities while staying away from negligible actions you will regret.

For example, you plan to launch a new startup in your local community – but struggle to decide the niche you want to enter. Since you’ve been a technophile your whole life, part of you desires to invest in a gadget store. If you’re passionate about your business, success will come – right?

If you have sharp analytical skills, you begin to see your plans in whole new dimensions.

What are the possible outcomes of this venture? Does the local market have a need for a new gadget store? How much do I need to get started – and how much should I sell to make a profit?

Depending on your findings, you can determine the feasibility of your business idea without letting your emotions get in the way.

6 Ways to Strengthen Your Analytical Skills

There are several approaches when it comes to developing an individual’s analytical skills. For instance, psychologists agree that reading fantasy stories as a child can help sharpen critical thinking.[2]

Research also suggests that undergoing traditional education has a positive effect on a person’s IQ and analytical skills.[3]

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But as an adult, such opportunities to hone your analytical skills no longer apply. That’s why you need to devise a more deliberate, active approach yourself.

Below are a few strategies to get you started:

1. Ideate Business Ideas

Developing a profitable business idea, whether you pursue them or not, involves numerous challenges. You need a ton of research, computations, and problem-solving to create a tangible business plan.

You can organize your ideas with a note-taking tool like Microsoft OneNote or Evernote. Doing so will allow you to delve deeper into your analysis, organize your findings, and stay focused on roadblocks as well as how to solve them.

2. Leverage Analytical Tools

Aside from note-taking tools, you can also leverage other software that can help with analytical tasks. A money management app like Mint, for example, makes it easy to track your spending habits as well as manage your budget with visual tools. When it comes to prioritizing goals, you can use simple task management apps like Trello or Wunderlist.

3. Have a Personal Learning Library

Thanks to the internet, there’s a colossal amount of resources you can utilize to learn new skills, expand your vocabulary, and train your visualization muscles.

Social media networks like SlideShare and YouTube, for example, offer mountains of tutorials you can access to your heart’s content.

For a personalized learning library, you can download Instagram videos or GIFs from educational accounts like NASA Goddard and the American Mathematical Society. But if you prefer specific, technical skills, then a good place to start would be online learning platforms like Coursera, edX, and Alison.

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4. Participate in Online Communities

The internet is a great place to share experiences, opinions, and sometimes intellectual discussions with like-minded individuals. Reddit, for example, has a place or “subreddit” dedicated for every topic imaginable – from technology to entrepreneurship.

For structured debates, you can head to websites like Debate.org and let other users choose the winner via votes.

5. Seek Mental Stimulation

To keep your mind sharp, make it a habit to engage in mentally stimulating activities, such as chess, puzzles, and brain training apps. A great resource would be Lumosity, which contains dozens of cognitive games designed by teams of scientists and game designers.

6. Keep a Personal Journal

Finally, keeping a personal journal allows you to take a second look at everything that happened in your day.

Remember that writing about learning experiences lets you focus on the lesson rather than the emotion. It will help you analyze how you made your decisions, why you came to certain conclusions, and what you can do to improve in the future.

Here’s How to Create a Habit of Writing in a Journal.

Bottom Line

As an adult, you are required to face a myriad of challenges on a daily basis. Work, school, business, relationships – the list goes on when it comes to the sources of life’s problems. With analytical skills, you can confront and overcome any obstacle standing between you and your goals.

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Featured photo credit: Campaign Creators via unsplash.com

Reference

[1] M. S. Ramaiah University of Applied Sciences: Analytical Thinking?
[2] KD Novelties: Why You Should Read Classic Tales to Your Children
[3] Economic Inquiry: The Effect of Education on Cognitive Ability

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