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5 Ways to Build a Solid Community on Your Blog

5 Ways to Build a Solid Community on Your Blog

Blogging is tough, to say the least. But, like all other tough things on Earth, it comes with a marvellous return. Whether you are blogging for a business, trying to build your own community, or simply taking it as a part-time job, the foundation of any blog is a loyal community that listens, thinks and appreciates your work.

That being said, there is a lot of hard work, dedication and sleepless nights that have to be invested before you can start seeing any return. So, here are the main 5 things you should consider when building up your blog from the ground.

1. Understand your audience

Before marketing or even starting your blog, it is important to understand who is your target audience. What is your niche? What are those people searching for? If you take this part as simply flipping a coin, your blogging journey will not last for long. Therefore, consider choosing a subject that you are knowledgeable in, enabling you to really target a specific audience.

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It is crucial that you know who you are reaching out to, and once you understand that, you can tailor the content to meet their needs. This will then enable you to create an effective content marketing strategy, as well as understand the services and products your readers may be interested in.

2. Offer value to your readers

Understanding your target audience will mean that you can provide content that is valuable, relevant and useful. You will need to offer content that is not only helpful to your current readers but also potential users and clients. Make sure you follow the latest content marketing trends to avoid being left out.

If your readers are freelancers or passionate bloggers, then your content strategy would probably include tips, how-to guides and top-10 lists. This is where you need to be as specific as you possibly can be because you are addressing their needs, questions and any concerns that they may have.

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When the time comes for you to offer a service or a product, your readers will have the confidence in you to give them the value that they need, and this will lead to them making a purchase of an item that you endorse, whether it be your own product or an affiliate deal.

3. Clever headlines

A catchy headline will capture your audience and make them want to read more, that is, if you get it right. Getting it wrong will turn your readers away, it is as simple as that. If the headline does not interest the reader or the content itself does not deliver on promises, they will sail on by and never return.

You will have to put a bit of effort into the title, so do not use the first one that comes to you. Write it down, think about it and play with words until you find something that works. You may write amazing content, but if the headline lets it down, then it won’t get any traction.

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It is also vital to have an “Under-promise and over-deliver” approach with the content you write. Fat too often, bloggers make use of catchy headlines, while content is of very poor quality, leaving users with a bad association with a brand (unless you are BuzzFeed).

4. Build a relationship with readers

You are providing content to your readers for them to use, enjoy and benefit from, but, your work does not stop there. You have to create a direct relationship with your visitors by interacting and listening to their thoughts & opinions.

If your blog has a comments section, this will give them the opportunity to engage with your work. There, you can reply and discuss topics with readers, helping you to build a long-lasting relationship. If they value your work and your blog, then they are likely to listen to what you have to say. Take negative comments and thoughts with a grain of salt – don’t take them personally.

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5. Show some passion

To create a good blog that retains readers and attracts new visitors, you have to show your passion for blogging. You have to love what you write about, and that has to come across in what you say and what you write. If you try faking it, your readers will find out the real intentions behind your posts. It is always more effective to write about the topics you have knowledge and experience of.

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Dmytro Spilka

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Last Updated on August 16, 2019

15 Smart Ways to Approach Interpersonal Relationships at Work

15 Smart Ways to Approach Interpersonal Relationships at Work

Once you have embarked on your professional life, whether it is after college or high school, you will be making a transition to the workplace. If possible, it is good to find an employer that is flexible. In other words, one that possesses a culture that is diverse and tailors to the needs of its employees as a bottom line.

But, even if you don’t land your dream job right away, there are many ways to improve your experiences within the workplace as you climb the career ladder.

In the subsequent sections will be looking over ways to engage your relationships at work, including 15 ways to effectively approach interpersonal relationships at the workplace.

1. Open Up Cautiously

Depending on if its a startup, a small business, enterprise or corporation it’s important to be aware of your surroundings.

Be mindful of how much you open up about yourself, specifically regarding your personal life. You do not want to give the wrong impression, so be careful how much or what details you divulge about being in a relationship or having children.

You have to reach a certain comfort level and rapport with the rest of the staff to be able to engage in transparent conversations. A good general guideline is to stick to small talk.

2. Observe Your Surroundings

There will be times when we are summoned to have a leadership role or to undertake a project to lead a team.

Try not to be too bold or overcompensate at every turn when there is a meeting or an interaction among other staff or employees. The last thing you want to do is to be the person who wants to monopolize every conversation and every interaction.

Be a passive observer at first, and more often than not, you will learn a lot by letting others talk a lot about themselves.

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3. Listen Actively

It may seem redundant, but it is essential to practice the art of really listening to the other person.

Developing interpersonal skills and connections with others at work comes down to listening. It is not just paraphrasing what your superiors or colleagues are trying to communicate; it is about understanding what is at the core and reading between the lines.

Phrases like “I can see what you are saying” or “I can acknowledge your insight” are just some examples. Learn to empathize and relate with people with whom you have a genuine connection.

4. Consolidate All Feedback

When you learn to listen to others and to allow them to finish their thoughts you are on your way to be being a great communicator.

One of the toughest tasks to accomplish is to include everyone’s voice. Don’t rely on shout-outs or trying to come up with the best answer. Including everyone’s voice is about listening to all suggestions and putting together an entire picture. When everyone feels part of the process there is great cohesion.

5. Never Make Sweeping Judgements

As person and a human being with compassion never make any assumptions about anyone.

Just because they have a certain skin color, clothes or physical features, never make stereotypical or generalizations about anyone.

6. Keep Emotions in Check

Work-related stress is something we all have to deal with at some point or another. Whether you work in the public or private sector you will encounter stressors or stressful co-workers. In this case, it is good to keep open the lines of communications.

Always ask to clarify how a person feels and where they are coming from. It is better to entertain these conversations before they make a person lash out or have a negative reaction. Ask to speak privately and get feedback. When you do this it really shows you care about what your role is and that you are a true professional.

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7. Give Help to Others

Having compassion and empathy for others is a noble attitude to practice.

Though, do be careful about how much you want to get involved with colleagues at the office; it could jeopardize the nature of your work relationship and the roles you both have.

It’s best to separate the personal from the professional and lend a hand by using your best judgement.

8. Broaden Your Horizons

Once you have worked in a company or an organization, things can get repetitive and dull. Sometimes we need to remember that we are human and need to fulfill certain responsibilities.

Often we want to try to change things by introducing our best abilities or perhaps our inventions, but we need to be realistic. Change does not happen overnight, rather it is a long process.

Step back and take a look at the big picture, and, put all your cards on the table to get perspective. Sometimes we approach situations in life from the wrong point-of-view.

9. Be Optimistic

This is probably one you have heard time and time again.

When we suggest to have a positive attitude it does not mean to fake it until you make it, nor to conceal your feelings. This is not the case in this situation. Overall, you want to try to be authentic in how you are feeling, because life will throw curve balls that are beyond our control.

10. Be Sensitive to Cultural Norms

Whenever you are around other people within a professional workspace, do not make assumptions in trying to figure people out in an instant.

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Some cultures discourage physical contact, while others may be inviting. Always be courteous, respectful and ask questions. It will not only make you more aware of others’ needs, but show that you are considerate of the differences.

You do not want to get off on the wrong foot by being too friendly or too touchy. Just observe how people respond to your approach and let them lead the way of what is a safe practice to meet and greet the first time around.

11. Show Professionalism

How you interact and carry yourself around others will be the difference between a job promotion or losing your job. No matter what, always respectful and professional towards others.

You will have an opportunities in life and at work, so showcase an outpouring of great and positive energy in the face of adversity.

12. Get Involved with Activities

When you are part of a company, there are often opportunities for organized activities outside of the office space.

Sometimes it is worth exploring uncharted terrain and to get to know people in a different environment. Plus, you will have an opportunity to be seeing in a different light.

Even though you are off the clock, keep your professional tenure and set boundaries. You want to be vulnerable, but not put yourself in a comprising position. Use your intuition and common sense to evaluate these situations.

13. Get to Know Your Company

With your smartphone or your laptop, you have at your fingertips a mine of information online. Just as you would do before a job interview, conduct ample research to get familiarized with what your company does and how its branding is perceived via the media or social networks.

Rather than just focusing on doing your job and fulfilling the duties, see what the business is up to. It is fundamental to really know what organization you belong to. Get educated on what other ventures they are involved with as well as the ones that you are directly in the know about.

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14. Learn to Problem Solve

Problem solving is going to be a skill you will acquire with experience and by making mistakes. Furthermore, not only will you make mistakes but you will likely also sometimes fail. This is okay and is part of the natural swing of things!

Learn to take responsibility for your actions and decisions. At the same time, do not blame others for coming up short. When you come forward with the truth and responsibility, your supervisors or superiors will take notice of your authenticity.

One of the greatest gifts in life is fail and once you experience you start to get a different perspective on how to move forward at the job.

15. Do Some Prospecting

If you have coding, computer, language or other beneficial skills, be sure to pitch these at the right time.

When you start out new at a company it is best not to show all your cards. It is like poker: don’t let others see if you believe you have the upper hand. Take time to get familiarized with your company and organization before promoting your outside skillset.

You will know when to put forward your amazing talents, so proceed with caution.

Conclusion

Learning to refine your interpersonal skills is a lifelong process. In time, you will also became more effective and skillful after accumulating work-related experiences.

Exert humility, understanding, compassion, and mindfulness and the rewards will come!

Featured photo credit: Brooke Cagle via unsplash.com

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