Exploring social media sites like Facebook is the best way to advertise your business to potential clients. It is very important to sign up on Facebook if you want to enjoy all the features it has. Explore and try out various features on your page to see what drives a good response and what doesn’t.
This is called “testing” your page, and is not all that different from testing to see if your pages or ads convert. If you have an online business, I’m sure you know about the benefits of setting up a Facebook account in a way that it will attract visitors. There are so many things you can do with social media sites to bring your business to potential clients.
You will need to make sure that your page is giving your audience the information they want. So how can you do this? Here are three easy ways to start:
1. Eye Catching Content
By setting up a fan page that mimics those proven to be successful, you have a better chance to gain a large audience quickly. This doesn’t mean copying someone else’s page, but choose things that will give you better results. Find out what makes their page a success and build from there.
For instance, if you see other Facebook pages which are similar to your business and which have a good conversion rate, check what content could be attracting visitors to that page.
If they use some border techniques that attract visitors to their page or they have their page set-up in a particular pattern, then you could try to use something similar and see if that boosts your page and business.
2. You Only Need To Make Small Design
One of the most critical mistakes people make when testing a page ( such as a web page, Facebook page, or squeeze page) is to make a lot of changes altogether. The point here is this: when testing a page, just make a few small changes at a time. If you make so many changes on your page all at once, you will not be able to ascertain which ones caused your conversion rate to increase or decrease.
The the best way is to make small adjustments to your page such as changing your headline, adding a nice border, tweaking your profile picture or changing your notification. Then, you will need to exercise patience. Wait and watch to see if there is a difference in your conversions rate. If you already get a lot of traffic to your pages, then you just need only a week or two to see if there is any difference. If your traffic is currently low, you should wait about a month.
3. Be Creative
A lot of people find themselves stuck when the idea of testing their Facebook pages comes up.
They are confused about how to test on their page. Even after making few changes, they may think more is needed. However, you’ll be surprised by how just few change on your page will generate comments from your visitors just changing your title, wording your call to action differently or the color combinations you use on your page can make a world of difference.
See beyond what is visible at first glance. Consider the subtle things first. Then, try to divide your page and break it down into as many little pieces as you can. Once you have your testing on that type of level, you will be setting yourself ahead of your competitors. You will know what converts and what doesn’t convert, all the way down to the smallest of details.
And after all your hard work, you should have an excellent Facebook page that will attract and get the visitors that you need for online success.
Featured photo credit: https://picjumbo.com/facebook-app-login-splash-screen-on-iphone via picjumbo.com