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The Evolution of Recipe Guides Throughout the Years

The Evolution of Recipe Guides Throughout the Years

It’s amazing how things have evolved so quickly throughout the years and how we still take so much for granted. Recently, a friend of mine was talking to me about music CD’s and how they are pretty much obsolete since everyone is downloading music online. The only ones buying CD’s are those who prefer music in the traditional format, and if you think about music records, you’ll know it’s those people who grew up in the 70’s and/or 80’s. This conversation got me thinking about other products which are pretty much obsolete since the growth of the internet. Just like music has moved online, it’s amazing how books and guides have all been formatted into digital downloads. One of my favorite hobbies is cooking, and over the years I’ve invested a lot of money into buying videos, guides and even taking lessons. It’s amazing how this niche has evolved so much throughout the years. It used to be so personal because at one point you would learn through private classes, but now everything is available by searching in Google.

Today, I wanted to go through the major changes we have seen in the cooking industry, specifically, in regards to recipe guides. For example, I’ll look at the evolution of recipe guides, and how the once very intimate one-on-one experience is now mostly digital. We’ll look at how they went from –

  • A personal experience
  • Recipe books and guides
  • Recipe cards
  • The introduction of videos
  • Online collections
  • Recipe apps

The Personal Experience

In the 60’s, 70’s and 80’s, the cooking experience was so personal because you would have to attend classes. The pleasures of the heart were an important part of family traditional so taking classes to learn different types of recipes was important. Even educational institutions would have “Home Ed” where students would learn how to cook in a family setting.

There are many schools who still offer this program, but this really depends on the type of school you’re enrolled in.

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Recipe Guides & Books

As recipes became more sophisticated and the demand got bigger for great tasting food, we saw the introduction of recipe books. The lower cost of printing had a lot to do with the influx of books because before that publishing a guide was very expensive. Not to mention, once the recession ended in the 1970’s after 11 months, people had money to burn and enjoyed the different cultural tastes. The end of the recession also increased travel allowing people to experience different cultures especially the different food types. If you were a chef during this time with experience making different types of foods, you were in high demand.

The first recipe books to enter local bookstores were published by restaurant owners looking for an alternative to increasing profits.

Recipe Cards

For those of you not aware, recipe cards are quick reference notes on a rectangular shaped card with a horizontal line. Instead of writing out unnecessary lengthy sentences, you would write down the recipe in point form. Families have been doing this since the early 1900’s so mothers can hand down recipes generation to generation. If you have traditional parents, then these recipe cards are still very active in your household, however, the newer generation hardly takes part in this tradition.

Here’s a cool fact,

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Before the influx of numerous online recipe sharing sites, using recipe cards was the traditional method when sharing with friends, and other family members. Over the years, these cards are gaining momentum again because of how intimate and personalized the experience can be. It carries a warmth experience that can’t be duplicated when you click the “submit” button when skimming online.

Introduction of Videos

This is an amazing way to learn different recipes and can be a very personal experience too. It depends on who is hosting the cooking episode in the video or even television. For example, have you ever wondered why personalities like Martha Stewart and Paula Deen are so popular? They have the mother-like touch and are great at connecting with people. Both ladies have created a brand for themselves by doing what they love, but showing others how to love cooking too. We know deep inside that all of us are food lovers in our own way, and watching these food dishes being cooked to perfection resonates with us in a deep way.

Online Recipe Collections

Here we’ll be exploring mygreatrecipes.com which has created a hub for us to share different recipes quickly through their online portal and mobile app. The biggest challenge we face is locating awesome recipes because searching hundreds of websites to find the perfect dish is tedious. However, imagine having a central location that connects food lovers from all over the world. Not only that, but you can post your favorite recipe, leave reviews, and rank them according to what other food lovers are saying. Here’s a cool example using the keyword “pancake recipes.”

The evolution of mygreatrecipes.com is amazing because they were very popular with recipe cards back in the 80s and 90s and have now gone digital. It’s a great example of how things are evolving so quickly, and how this site knew the online phenomenon was changing the way people find information. The site really resonates with food lovers so check out their cooking app to find awesome recipes.

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    Mobile Applications

    In the last 5 years, mobile usage has increased by 68% which is a staggering number. With smartphones, we saw growth in mobile marketing, and applications. Developers are making enormous money creating, marketing, and selling applications. If you do a quick search in Google for “recipe apps”, here are the search results –

    Above I discussed how online recipe collection sites are dominating the web, especially sites like mygreatrecipes.com. This site evolved from a simple recipe card format to an online collection which now includes a handy application for mobile users. Not only them but other sites are doing the same because they understand how the mobile market continues to grow and to stay competitive they need to resonate with mobile users through simple applications.

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      Final Thoughts

      It’s amazing how the digital revolution has changed the way we interact with information and people. At one point our learning process was limited to one-on-one interactions, however, you now have digital guides which can be downloaded within minutes. I remember when you would shop online and then wait days for the product to be shipped and delivered. Now, right after your transaction is complete, you’ll have the file ready for download in your account. Companies like Amazon, Apple, and eBay are all evolving to include the digital technology even creating a monopoly over the years.

      Above we looked at how the concept of recipe guides has evolved over time. We explored the transition from a personal experience where recipes were taught in a classroom, and then the introduction of books and guides. At the same time, you had recipe cards which were popular amongst families and were a way for members to pass down authentic cuisine recipes from generation to generation. After television and media outlets popularized, we noticed recipe shows televised creating a brand for people like Martha Stewart, etc. In the digital age where computers connect everyone around the word, we have online collections all sorted under one domain like mygreatrecipes.com. People can now find recipes from across the web, leave reviews, and even download the app.

      In the end, we have mobile phone usage increasing each year which has led to the introduction of application. These apps allow you to browse and skim awesome recipes no matter where you are. You can be at home, or even on the bus but you’ll have a jump-start on your dinner plans for the night.

      Featured photo credit: shutterstock.com via shutterstock.com

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      Rizvan Ullah

      Online Blogger

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      Last Updated on February 20, 2019

      13 Tips to Face Your Fears, Grow with Them and Enjoy the Ride

      13 Tips to Face Your Fears, Grow with Them and Enjoy the Ride

      Fear. I spend my life talking about fear — fighting fears, fixing fears and understanding fears. And yet I doubt I get 10 calls a year from people saying “Mandie can you help me fix my fear?”

      Why is this so critically important to you?

      The realization for me is that fear is not the fundamental driving force in your life it’s what regardless of whether I’m talking to a doctor, a teacher, a CEO’s, a senior citizens or teenager – every single one of those conversations has a direct correlation with your world.

      Fear can range from the overwhelming desire to look away or stop in your tracks to literally fleeing your country and the life you knew. In this article, I will share you with 13 tips to face your fears and enjoy the ride.

      1. Know That Fear Is Real, but Can Be Overcome

      Right now around the world people are facing fear — real fear. Fear that I pray my children and I will never experience. Does that lessen my fears or your fears in your relativity safe 21st century life?

      When I look at the world we all live in, I find that fear like so many other emotions can mean so many different things to so many different people:

      • The child who has to be physically dragged to their first day of school.
      • The man facing the judge.
      • The woman with her hand poised over the buttons over her phone because she has to walk down a dark corridor late at night alone.
      • The man as the surgeon says “count backwards from 10 Mr Smith.”
      • The woman that’s told “We are sorry, we can’t help you.”
      • The man that faces the empty circle of a gun and prays for his very existence.

      These and a million more (Portrayed in every kind of movie, book or song you could imagine) are what make us human. We face fear and somehow move forward or are stopped in our tracks.

      Like the rabbit in the headlights of the car that veers off through the field away from the tyres of the car or stays still praying for salvation. Like someone will save them. Sound familiar?

      Fear is huge. Fear is everywhere and yet fear can be overcome, controlled and can even be a power for good.

      2. Accept Your Fear

      Firstly if you aren’t facing the barrel of the gun, atrocities that make the news or impeding death, that’s a good start. However it doesn’t mean your fear is any less real.

      We are quick to say “I can’t moan, my life is not as bad as X.” While in theory, that’s honorable your appreciation of Mr. or Mrs. X’s horrific life won’t change anything directly. So accept your fear is relative to you.

      And here’s what can be done.

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      3. Get Some Perspective

      I found myself asking anyone that would answer “what is your worst fear”. The answer that intrigued me the most came from my daughter (15 years old and she usually has a copy of Fight the Fear – my book – in her school bag so she can help someone else be as positive and confident as her. No matter what life throws up.)

      And her fear, surprised me — heights. I pointed out that we live in a sprawling bungalow (one storey) and the highest she goes is two storeys’ at school! She laughed but added, fear isn’t like that Mum. I know it’s not a real fear, but it’s like when you stand on a chair and feel unsafe.

      That girl will go far. Because she truly gets fear.

      We know something is scary and yet we still do it. Why? Because we have a perspective to the fear. When you lose perspective, it can feel too big, and too scary.

      So look around you to get some perspective on your fear:

      • Are you really at risk?
      • Will this kill you?
      • Which leads us on to..
      • If the worse was to happen what would it be?

      4. Hold a Hand

      As a coach, it is my job to holds someone’s metaphorical hand and help them face a fear.

      Like the child petrified of the thunder storm or the teen that can’t get back in a car again after failing their test, your job as a parent is to reassure, encourage, enable and motivate someone to face something that ideally they never would choose to again.

      We know many of our fears aren’t real. However, it is only when someone guides us with love, respect, lack of judgement and safety are we able to get through fear. And trust me, you can get through your fears. I’ve seen it so many times.

      Ask yourself:

      • If the worse were to happen, what would that be?
      • Could that really happen?
      • If the worse did happen, how would you recover?
      • If the worse were to happen, what would you need to do next?

      By seeing fear as not the end destination but part of being human, you can see through it’s wily evil ways and move forward.

      5. Know Whose Hand You Hold Either Physically or Emotionally

      This helps with fears for the rest of your life.

      Think of someone you can always rely on (and ideally you won’t just answer yourself because that adds a lot of pressure to your existence!) And you will find that you’ve already found a way to get through fear.

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      The beauty of this is that it means that fear becomes part of life not something to be feared and shied away from.

      It means you know you can turn to your friend, partner, colleague, parent, sibling and say “Right I need to deal with this, and I’m going to need you to help me.”

      For one moment, think about it from the other person’s view point. When we get to help other people we feel valued, loved, respected and lots of other positive emotions and we get a good dose of positive chemicals setting off in our bodies too.

      Your fear, and your determination to fight it, helped someone else too. Now that’s cool right?

      6. Understand That There Are Some Things Fear Will Never Touch

      I like to find role models in life — people who have faced heroism, history changing moments, war, atrocities, miracles, life saving inventions.

      Not everyone was looking for greatness, however they all found it. And one of my favourite books to date is written about Alistair Urquhart, the forgotten highlander. If this doesn’t get turned into a film in the future, then no man’s story is likely to.

      Alistair went through the most horrific experiences in the 2nd world war. If you think of one of the awful things that happened back then in our world, Alistair went through at least 3 of them! Asked afterwards how did you cope? He talked about how whatever they did to his body, no matter how they starved, tortured, threatened or mocked him, they couldn’t have his mind. In his mind he was free.

      Of all the people’s voices I’ve heard in my head over the years, this is one of those statements that reminds me anything is possible if you have faith and hope.

      Look for the things in life that fear can’t touch. They will create confidence and faith for the future, whatever you face. And they will give you a sense of why being you is awesome.

      Of all the billions of people on this planet, no one will have an answer identical to yours!

      7. Process Your Fears to Carry on with Life

      Being brave is not about sticking your chest out and smiling regardless of what hell you endure. It is about finding a way to emotionally process your fears to be able to keep going.

      I have a tool kit of things I can rely on – tools, strategies, techniques. They include people to hug or talk to, music. hobbies, walks on the beach and even my favourite food. It sounds mad but at the times where I have questioned “how will I get through this?” I’ve found immense joy in doing the most unlikely of thing that makes me smile.

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      It may be a short lived moment of happiness. However, it reminded that nothing stays the same and I can find away.

      One client told me that it was crazy when it felt like their world was falling around their ears to run a bath to the brim (you don’t waste water) get the best bath oils, light too many candles, lock the door and drink a glass of bubbly (champagne is only for special occasions.)

      Did that moment fix the disaster that my clients life felt? No, however it gave them a moment of calm and the brain is far quicker to find solutions, resolve and motivation to keep going when you do that.

      It may feel like madness to do something you love, however it can be a powerful way to help you find solutions to the fears you face in life.

      8. Assume the Worse

      If you read the statement from the client above. Notice how they assumed it was wrong to fill the bath up to the top? How bubbly is only for special occasions?

      Think how naughty they felt to be doing something that was not allowed?

      • Think about what age it may have made them feel?
      • Think about how they feel about champagne?
      • What special moments it’s been a part of in their lives?

      And you can see how the assumptions they made about their “right” to have these things was not healthy.

      When I drag the assumptions out of people’s words for them to see, they are often struck by how negative the words make them feel.

      Don’t assume your words aren’t impacting on you. You can go through fear and actually enjoy the ride when you take the time to understand how you are letting words get to you.

      9. Take a Fear That Feels Insurmountable Right Now.

      If you were to repeat it to me out loud, what would you say?

      Would you have blame on yourself in there? Would you assume others can do it and it’s just you? Would you feel small, unsuccessful, useless, unworthy?

      Usually, when you do this exercise, you are able to spot the untruths that run wild in your head convincing you that you are doomed. And rarely when we are faced with our assumptions is there is a lot of evidence to them.

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      10. You Are Not Defined by Your Fear

      One fear does not define your life – be mindful of that. It is likely to lead you to thinking of all the times you’ve succeeded and bring a moment of calm, confidence and faith back to you.

      11. Go with Fear

      When you learn to go with fear, you could find yourself actually having fun, no seriously – having fun.

      I have a few amazing clients I’m working with right now who would describe themselves as life long worriers, or pessimists. In the past that has served them well, enabling them to keep safe, steer clear of risks and even develop strategies in the event of disasters. However, now they find it’s becoming hard to break the cycle and they really want to because it’s holding them back.

      Notice how they’ve found their hidden fears and want to face them?

      One client said “I knew this was going to be tough, and I knew I couldn’t fight it alone and I knew you would be the one to help me.” Before I sat an incredibly successful, confident, capable business owner with a family and a social life to die for.

      However, I’ve learned that the most successful looking lives can hide things that impact on life, success, love, happiness and business.

      We didn’t start with the fear that they felt was holding them back, we broke the fear down, and found lots of little obstacles that had been deemed as “life” and “unchangeable” and “that’s just the way it is” by developing awareness to the little steps on the road to their obstacles to happiness and success they were able to tackle them in a different way.

      12. Discover Great Skills in Your Scary Moments

      And in that clients words “I came here to work with you to grow my company, and my own personal skills. I didn’t expect to get the children to be cleaning up after themselves and my partner being more attentive! It all feels a little magic.”

      The moral is that out of the scariest of moments, we can find great skills we didn’t know we had. Find better, healthier, happier ways to live and find ways to enjoy life more. (And have a bit of magic!)

      What a great place to be in ready for the next fear that thinks it’s going to get in the way of you, right?

      13. Own Your Fear

      Think back over these tips and come up with at least one example for each one. Write them down. Put them on your phone. Turn them into a piece of art. Turn them into a poem. Frame them. Go for a fast walk across the fields, beach, down town and repeat these things in your head to the sound of your feet on the ground.

      We rarely take the time to appreciate how far we have come, how much we can achieve or what we are capable of – by really owning the tips in this article you will have given your brain a big fat dose of “Damn right I can do this!” and the motivation and accountability to say “Let’s find a way” through any fear.

      You can’t help but feel good when you see that can you? And fear doesn’t stand a chance, does it?

      More Resources About Fighting Fear

      Featured photo credit: Ben White via unsplash.com

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