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The Evolution of Recipe Guides Throughout the Years

The Evolution of Recipe Guides Throughout the Years

It’s amazing how things have evolved so quickly throughout the years and how we still take so much for granted. Recently, a friend of mine was talking to me about music CD’s and how they are pretty much obsolete since everyone is downloading music online. The only ones buying CD’s are those who prefer music in the traditional format, and if you think about music records, you’ll know it’s those people who grew up in the 70’s and/or 80’s. This conversation got me thinking about other products which are pretty much obsolete since the growth of the internet. Just like music has moved online, it’s amazing how books and guides have all been formatted into digital downloads. One of my favorite hobbies is cooking, and over the years I’ve invested a lot of money into buying videos, guides and even taking lessons. It’s amazing how this niche has evolved so much throughout the years. It used to be so personal because at one point you would learn through private classes, but now everything is available by searching in Google.

Today, I wanted to go through the major changes we have seen in the cooking industry, specifically, in regards to recipe guides. For example, I’ll look at the evolution of recipe guides, and how the once very intimate one-on-one experience is now mostly digital. We’ll look at how they went from –

  • A personal experience
  • Recipe books and guides
  • Recipe cards
  • The introduction of videos
  • Online collections
  • Recipe apps

The Personal Experience

In the 60’s, 70’s and 80’s, the cooking experience was so personal because you would have to attend classes. The pleasures of the heart were an important part of family traditional so taking classes to learn different types of recipes was important. Even educational institutions would have “Home Ed” where students would learn how to cook in a family setting.

There are many schools who still offer this program, but this really depends on the type of school you’re enrolled in.

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Recipe Guides & Books

As recipes became more sophisticated and the demand got bigger for great tasting food, we saw the introduction of recipe books. The lower cost of printing had a lot to do with the influx of books because before that publishing a guide was very expensive. Not to mention, once the recession ended in the 1970’s after 11 months, people had money to burn and enjoyed the different cultural tastes. The end of the recession also increased travel allowing people to experience different cultures especially the different food types. If you were a chef during this time with experience making different types of foods, you were in high demand.

The first recipe books to enter local bookstores were published by restaurant owners looking for an alternative to increasing profits.

Recipe Cards

For those of you not aware, recipe cards are quick reference notes on a rectangular shaped card with a horizontal line. Instead of writing out unnecessary lengthy sentences, you would write down the recipe in point form. Families have been doing this since the early 1900’s so mothers can hand down recipes generation to generation. If you have traditional parents, then these recipe cards are still very active in your household, however, the newer generation hardly takes part in this tradition.

Here’s a cool fact,

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Before the influx of numerous online recipe sharing sites, using recipe cards was the traditional method when sharing with friends, and other family members. Over the years, these cards are gaining momentum again because of how intimate and personalized the experience can be. It carries a warmth experience that can’t be duplicated when you click the “submit” button when skimming online.

Introduction of Videos

This is an amazing way to learn different recipes and can be a very personal experience too. It depends on who is hosting the cooking episode in the video or even television. For example, have you ever wondered why personalities like Martha Stewart and Paula Deen are so popular? They have the mother-like touch and are great at connecting with people. Both ladies have created a brand for themselves by doing what they love, but showing others how to love cooking too. We know deep inside that all of us are food lovers in our own way, and watching these food dishes being cooked to perfection resonates with us in a deep way.

Online Recipe Collections

Here we’ll be exploring mygreatrecipes.com which has created a hub for us to share different recipes quickly through their online portal and mobile app. The biggest challenge we face is locating awesome recipes because searching hundreds of websites to find the perfect dish is tedious. However, imagine having a central location that connects food lovers from all over the world. Not only that, but you can post your favorite recipe, leave reviews, and rank them according to what other food lovers are saying. Here’s a cool example using the keyword “pancake recipes.”

The evolution of mygreatrecipes.com is amazing because they were very popular with recipe cards back in the 80s and 90s and have now gone digital. It’s a great example of how things are evolving so quickly, and how this site knew the online phenomenon was changing the way people find information. The site really resonates with food lovers so check out their cooking app to find awesome recipes.

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    Mobile Applications

    In the last 5 years, mobile usage has increased by 68% which is a staggering number. With smartphones, we saw growth in mobile marketing, and applications. Developers are making enormous money creating, marketing, and selling applications. If you do a quick search in Google for “recipe apps”, here are the search results –

    Above I discussed how online recipe collection sites are dominating the web, especially sites like mygreatrecipes.com. This site evolved from a simple recipe card format to an online collection which now includes a handy application for mobile users. Not only them but other sites are doing the same because they understand how the mobile market continues to grow and to stay competitive they need to resonate with mobile users through simple applications.

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      Final Thoughts

      It’s amazing how the digital revolution has changed the way we interact with information and people. At one point our learning process was limited to one-on-one interactions, however, you now have digital guides which can be downloaded within minutes. I remember when you would shop online and then wait days for the product to be shipped and delivered. Now, right after your transaction is complete, you’ll have the file ready for download in your account. Companies like Amazon, Apple, and eBay are all evolving to include the digital technology even creating a monopoly over the years.

      Above we looked at how the concept of recipe guides has evolved over time. We explored the transition from a personal experience where recipes were taught in a classroom, and then the introduction of books and guides. At the same time, you had recipe cards which were popular amongst families and were a way for members to pass down authentic cuisine recipes from generation to generation. After television and media outlets popularized, we noticed recipe shows televised creating a brand for people like Martha Stewart, etc. In the digital age where computers connect everyone around the word, we have online collections all sorted under one domain like mygreatrecipes.com. People can now find recipes from across the web, leave reviews, and even download the app.

      In the end, we have mobile phone usage increasing each year which has led to the introduction of application. These apps allow you to browse and skim awesome recipes no matter where you are. You can be at home, or even on the bus but you’ll have a jump-start on your dinner plans for the night.

      Featured photo credit: shutterstock.com via shutterstock.com

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      Rizvan Ullah

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      Last Updated on August 6, 2018

      10 Benefits of Deadlifts You Probably Never Knew

      10 Benefits of Deadlifts You Probably Never Knew

      The Deadlift. It is the quintessential weightlifting exercise. According to David Robson, a bodybuilder, personal trainer and contributor to Bodybuilding.com,

      “In my experience as an athlete, and based on the results witnessed by many of my personal training clients, the deadlift, if performed correctly, will build unparalleled mass while strengthening all the major muscles groups.

      Yes, many will argue that the squat is the King of Exercises, and will contribute to more strength and size gains than any other exercise.

      While it is true that the squat does rank as one of the best size builders (and on this basis alone should be included in everyone’s program), the deadlift, in my opinion, builds the upper and lower body like no other movement.”

      The deadlift is done by simply grasping your free-weight bar (with as many weights as you can feasibly – not comfortably – lift) and lifting up until your standing up with the bar hanging in front of you, arms extended.

      1. Increased Fat Burning

      Alwyn Cosgrove, a personal trainer and fitness author, recently wrote about a study where: “Overweight subjects were assigned to three groups: diet-only, diet plus aerobics, diet plus aerobics plus weights. The diet group lost 14.6 pounds of fat in 12 weeks. The aerobic group lost only one more pound (15.6 pounds) than the diet group (training was three times a week starting at 30 minutes and progressing to 50 minutes over the 12 weeks).

      The weight training group lost 21.1 pounds of fat (44% and 35% more than diet and aerobic only groups respectively). Basically, the addition of aerobic training didn’t result in any real world significant fat loss over dieting alone.”

      Lifting weights and resistance training will burn more fat than just dieting or dieting with cardio exercise alone.

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      2. Better Posture

      Deadlifting increases your core strength and adds to core stability, according to Robson. Deadlifting targets all of the muscles responsible for your posture and enables you to keep your back straighter during regular daily activities.

      3. More Muscles Worked

      The Deadlift works more muscles than any other exercise, including the squat. The lift engages all of the major muscle groups, according to exercise physiologist Kevin Farley. If you need to do one exercise, this is the one to do. The Deadlift works your lower and upper body, including your back muscles.

      4. Increased Real Life Lift

      When you do other lifting exercises, like a bench press, for example, you’re not doing anything you might really do in real life. When are you ever going to have the need to lay on your back and push something in the air — unless you’re giving your two-year-old “flying lessons.” The Deadlift develops the muscles you need to actually carry something, like a bucket of water, those heavy grocery bags or your neighbor’s dining room table.

      5. It’s Safe

      The Deadlift is one of the safest weightlifting exercises you can perform. You aren’t going to get pinned under the weight or have to worry about it pulling you over backwards. If you get into trouble, you can simply drop it…making for a loud bang, no doubt, but no damage. You also don’t have to have a spotter to perform this exercise.

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      6. Improved Grip Strength

      According to Outlaw Fitness:

      “Deadlifts are renowned for their ability to build massive amounts of grip strength, and for good reason. Your fingers are literally the only things connecting you to the weight of the bar. Your forearms have to work incredibly hard as you progress in weight to keep the bar from falling out of your hands. Subsequently your grip strength grows by leaps and bounds.”

      7. Increases Hormones

      Now don’t worry, these aren’t the hormones that will make you more emotional! Instead, by doing at least 8 to 10 repetitions of Deadlifts with significant weight, you can increase the amount of testosterone and growth hormone produced by your body.

      Testosterone increases muscle growth and improves muscle repair while growth hormone, which is produced by your pituitary gland, promotes tissue healing, bone strength, muscle growth and fat loss.

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      8. Cheap and Easy

      A lot of exercises require a lot of equipment, special shoes or whatever. Not the Deadlift. Just a bar with some weight. Pick it up. Simple. You can usually find freeweights and a bar at a thrift store – or being given away by a friend – making it even cheaper.

      9. Increased Cardio

      Believe it or not, doing 10 repetitions of Deadlifts will increase your cardiovascular ability. You might want to make sure you have somewhere to sit down when you’re done!

      10. Prevents Injury

      The Deadlift can help prevent injuries by increasing the strength of your muscles around critical tendons and ligaments. Supporting joints with strong muscles is crucial to preventing injury, especially in the hamstrings and lower back, according to Outlaw Fitness.

      Featured photo credit: Unsplash via unsplash.com

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