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The Evolution of Recipe Guides Throughout the Years

The Evolution of Recipe Guides Throughout the Years

It’s amazing how things have evolved so quickly throughout the years and how we still take so much for granted. Recently, a friend of mine was talking to me about music CD’s and how they are pretty much obsolete since everyone is downloading music online. The only ones buying CD’s are those who prefer music in the traditional format, and if you think about music records, you’ll know it’s those people who grew up in the 70’s and/or 80’s. This conversation got me thinking about other products which are pretty much obsolete since the growth of the internet. Just like music has moved online, it’s amazing how books and guides have all been formatted into digital downloads. One of my favorite hobbies is cooking, and over the years I’ve invested a lot of money into buying videos, guides and even taking lessons. It’s amazing how this niche has evolved so much throughout the years. It used to be so personal because at one point you would learn through private classes, but now everything is available by searching in Google.

Today, I wanted to go through the major changes we have seen in the cooking industry, specifically, in regards to recipe guides. For example, I’ll look at the evolution of recipe guides, and how the once very intimate one-on-one experience is now mostly digital. We’ll look at how they went from –

  • A personal experience
  • Recipe books and guides
  • Recipe cards
  • The introduction of videos
  • Online collections
  • Recipe apps

The Personal Experience

In the 60’s, 70’s and 80’s, the cooking experience was so personal because you would have to attend classes. The pleasures of the heart were an important part of family traditional so taking classes to learn different types of recipes was important. Even educational institutions would have “Home Ed” where students would learn how to cook in a family setting.

There are many schools who still offer this program, but this really depends on the type of school you’re enrolled in.

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Recipe Guides & Books

As recipes became more sophisticated and the demand got bigger for great tasting food, we saw the introduction of recipe books. The lower cost of printing had a lot to do with the influx of books because before that publishing a guide was very expensive. Not to mention, once the recession ended in the 1970’s after 11 months, people had money to burn and enjoyed the different cultural tastes. The end of the recession also increased travel allowing people to experience different cultures especially the different food types. If you were a chef during this time with experience making different types of foods, you were in high demand.

The first recipe books to enter local bookstores were published by restaurant owners looking for an alternative to increasing profits.

Recipe Cards

For those of you not aware, recipe cards are quick reference notes on a rectangular shaped card with a horizontal line. Instead of writing out unnecessary lengthy sentences, you would write down the recipe in point form. Families have been doing this since the early 1900’s so mothers can hand down recipes generation to generation. If you have traditional parents, then these recipe cards are still very active in your household, however, the newer generation hardly takes part in this tradition.

Here’s a cool fact,

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Before the influx of numerous online recipe sharing sites, using recipe cards was the traditional method when sharing with friends, and other family members. Over the years, these cards are gaining momentum again because of how intimate and personalized the experience can be. It carries a warmth experience that can’t be duplicated when you click the “submit” button when skimming online.

Introduction of Videos

This is an amazing way to learn different recipes and can be a very personal experience too. It depends on who is hosting the cooking episode in the video or even television. For example, have you ever wondered why personalities like Martha Stewart and Paula Deen are so popular? They have the mother-like touch and are great at connecting with people. Both ladies have created a brand for themselves by doing what they love, but showing others how to love cooking too. We know deep inside that all of us are food lovers in our own way, and watching these food dishes being cooked to perfection resonates with us in a deep way.

Online Recipe Collections

Here we’ll be exploring mygreatrecipes.com which has created a hub for us to share different recipes quickly through their online portal and mobile app. The biggest challenge we face is locating awesome recipes because searching hundreds of websites to find the perfect dish is tedious. However, imagine having a central location that connects food lovers from all over the world. Not only that, but you can post your favorite recipe, leave reviews, and rank them according to what other food lovers are saying. Here’s a cool example using the keyword “pancake recipes.”

The evolution of mygreatrecipes.com is amazing because they were very popular with recipe cards back in the 80s and 90s and have now gone digital. It’s a great example of how things are evolving so quickly, and how this site knew the online phenomenon was changing the way people find information. The site really resonates with food lovers so check out their cooking app to find awesome recipes.

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    Mobile Applications

    In the last 5 years, mobile usage has increased by 68% which is a staggering number. With smartphones, we saw growth in mobile marketing, and applications. Developers are making enormous money creating, marketing, and selling applications. If you do a quick search in Google for “recipe apps”, here are the search results –

    Above I discussed how online recipe collection sites are dominating the web, especially sites like mygreatrecipes.com. This site evolved from a simple recipe card format to an online collection which now includes a handy application for mobile users. Not only them but other sites are doing the same because they understand how the mobile market continues to grow and to stay competitive they need to resonate with mobile users through simple applications.

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      Final Thoughts

      It’s amazing how the digital revolution has changed the way we interact with information and people. At one point our learning process was limited to one-on-one interactions, however, you now have digital guides which can be downloaded within minutes. I remember when you would shop online and then wait days for the product to be shipped and delivered. Now, right after your transaction is complete, you’ll have the file ready for download in your account. Companies like Amazon, Apple, and eBay are all evolving to include the digital technology even creating a monopoly over the years.

      Above we looked at how the concept of recipe guides has evolved over time. We explored the transition from a personal experience where recipes were taught in a classroom, and then the introduction of books and guides. At the same time, you had recipe cards which were popular amongst families and were a way for members to pass down authentic cuisine recipes from generation to generation. After television and media outlets popularized, we noticed recipe shows televised creating a brand for people like Martha Stewart, etc. In the digital age where computers connect everyone around the word, we have online collections all sorted under one domain like mygreatrecipes.com. People can now find recipes from across the web, leave reviews, and even download the app.

      In the end, we have mobile phone usage increasing each year which has led to the introduction of application. These apps allow you to browse and skim awesome recipes no matter where you are. You can be at home, or even on the bus but you’ll have a jump-start on your dinner plans for the night.

      Featured photo credit: shutterstock.com via shutterstock.com

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      Rizvan Ullah

      Online Blogger

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      Last Updated on January 21, 2020

      The Best Way to Create a Vision for the Life You Want

      The Best Way to Create a Vision for the Life You Want

      Creating a vision for your life might seem like a frivolous, fantastical waste of time, but it’s not: creating a compelling vision of the life you want is actually one of the most effective strategies for achieving the life of your dreams. Perhaps the best way to look at the concept of a life vision is as a compass to help guide you to take the best actions and make the right choices that help propel you toward your best life.

      your vision of where or who you want to be is the greatest asset you have

        Why You Need a Vision

        Experts and life success stories support the idea that with a vision in mind, you are more likely to succeed far beyond what you could otherwise achieve without a clear vision. Think of crafting your life vision as mapping a path to your personal and professional dreams. Life satisfaction and personal happiness are within reach. The harsh reality is that if you don’t develop your own vision, you’ll allow other people and circumstances to direct the course of your life.

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        How to Create Your Life Vision

        Don’t expect a clear and well-defined vision overnight—envisioning your life and determining the course you will follow requires time, and reflection. You need to cultivate vision and perspective, and you also need to apply logic and planning for the practical application of your vision. Your best vision blossoms from your dreams, hopes, and aspirations. It will resonate with your values and ideals, and will generate energy and enthusiasm to help strengthen your commitment to explore the possibilities of your life.

        What Do You Want?

        The question sounds deceptively simple, but it’s often the most difficult to answer. Allowing yourself to explore your deepest desires can be very frightening. You may also not think you have the time to consider something as fanciful as what you want out of life, but it’s important to remind yourself that a life of fulfillment does not usually happen by chance, but by design.

        It’s helpful to ask some thought-provoking questions to help you discover the possibilities of what you want out of life. Consider every aspect of your life, personal and professional, tangible and intangible. Contemplate all the important areas, family and friends, career and success, health and quality of life, spiritual connection and personal growth, and don’t forget about fun and enjoyment.

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        Some tips to guide you:

        • Remember to ask why you want certain things
        • Think about what you want, not on what you don’t want.
        • Give yourself permission to dream.
        • Be creative. Consider ideas that you never thought possible.
        • Focus on your wishes, not what others expect of you.

        Some questions to start your exploration:

        • What really matters to you in life? Not what should matter, what does matter.
        • What would you like to have more of in your life?
        • Set aside money for a moment; what do you want in your career?
        • What are your secret passions and dreams?
        • What would bring more joy and happiness into your life?
        • What do you want your relationships to be like?
        • What qualities would you like to develop?
        • What are your values? What issues do you care about?
        • What are your talents? What’s special about you?
        • What would you most like to accomplish?
        • What would legacy would you like to leave behind?

        It may be helpful to write your thoughts down in a journal or creative vision board if you’re the creative type. Add your own questions, and ask others what they want out of life. Relax and make this exercise fun. You may want to set your answers aside for a while and come back to them later to see if any have changed or if you have anything to add.

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        What Would Your Best Life Look Like?

        Describe your ideal life in detail. Allow yourself to dream and imagine, and create a vivid picture. If you can’t visualize a picture, focus on how your best life would feel. If you find it difficult to envision your life 20 or 30 years from now, start with five years—even a few years into the future will give you a place to start. What you see may surprise you. Set aside preconceived notions. This is your chance to dream and fantasize.

        A few prompts to get you started:

        • What will you have accomplished already?
        • How will you feel about yourself?
        • What kind of people are in your life? How do you feel about them?
        • What does your ideal day look like?
        • Where are you? Where do you live? Think specifics, what city, state, or country, type of community, house or an apartment, style and atmosphere.
        • What would you be doing?
        • Are you with another person, a group of people, or are you by yourself?
        • How are you dressed?
        • What’s your state of mind? Happy or sad? Contented or frustrated?
        • What does your physical body look like? How do you feel about that?
        • Does your best life make you smile and make your heart sing? If it doesn’t, dig deeper, dream bigger.

        It’s important to focus on the result, or at least a way-point in your life. Don’t think about the process for getting there yet—that’s the next stepGive yourself permission to revisit this vision every day, even if only for a few minutes. Keep your vision alive and in the front of your mind.

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        Plan Backwards

        It may sound counter-intuitive to plan backwards rather than forwards, but when you’re planning your life from the end result, it’s often more useful to consider the last step and work your way back to the first. This is actually a valuable and practical strategy for making your vision a reality.

        • What’s the last thing that would’ve had to happen to achieve your best life?
        • What’s the most important choice you would’ve had to make?
        • What would you have needed to learn along the way?
        • What important actions would you have had to take?
        • What beliefs would you have needed to change?
        • What habits or behaviors would you have had to cultivate?
        • What type of support would you have had to enlist?
        • How long will it have taken you to realize your best life?
        • What steps or milestones would you have needed to reach along the way?

        Now it’s time to think about your first step, and the next step after that. Ponder the gap between where you are now and where you want to be in the future. It may seem impossible, but it’s quite achievable if you take it step-by-step.

        It’s important to revisit this vision from time to time. Don’t be surprised if your answers to the questions, your technicolor vision, and the resulting plans change. That can actually be a very good thing; as you change in unforeseeable ways, the best life you envision will change as well. For now, it’s important to use the process, create your vision, and take the first step towards making that vision a reality.

        Featured photo credit: Matt Noble via unsplash.com

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