Something remains productive with almost no visible effect from time and impact of new technology. Email is that one thing. From its invention all the way to present day, email is the most sought after tool to market products and services with great response rates from its users. The percentage of people responding back via email is still way more than the user engagement through popular social media platforms like Facebook and Twitter.
This trend and popularity of email marketing has made people wonder why email marketing presents such tremendous benefits over other newer forms of marketing? Why does email drive better returns on investments? Why does emails lead to better customer engagement metrics in comparison to other marketing techniques? Well, all of these are valid questions and we try to summarize the answers in below:
Reduces Time and Effort
For any company, half the battle is won if marketing strategies reduce the time required for planning, formulating strategies, and executing its marketing campaign. Email is that handy tool for most companies that not only reduces the execution time of efforts but also delivers quick responses. Some may disagree with this, but just imagine the number of precious work hours that would have gone wasted in direct mail marketing efforts where a designer had do his or her part, printing had to be done, and then the transportation via the postal system would have had to happen, further lengthening the process overall. Also, think of the telesales campaign where the money would be required for proper setup of machines and equipment and a team of expert telesales people with a telesales script to generate a sales lead would have had to be employed and prepared.
You might be surprised to know that any marketing communication piece can typically be out in less than two hours. This can be done through the use of email templates, approval for graphic changes, and the use of previous and new client databases, which resources like MailChimp make easy for most businesses.
Aside from this, companies are utilizing the help of email marketing software to further reduce the time and effort required for marketing campaigns to be initiated. This marketing software is easily accessible via the web and offers many features with a minimal price tag.
Real-time marketing is a highly important aspect and that’s because it shows real-time data (general customer data) as well. While using this strategy, marketers are allowed to set plans and solutions to their targeted audience just in time, according to their needs.
Opting for the traditional way of marketing and promotion tends to take additional time because there are many steps involved, from planning to execution, that makes marketing a time-consuming task. On the other hand, an email marketing campaign can be ready within just two hours thus helping to send “day-of” marketing messages to reduce stock or market a “limited-time special” to customers, as required. With emails, companies can even send specific real-time messages to existing clients that arrive on their birthdays, anniversary, or any other special occasions.
Print mail campaigns, event campaigns, telesales campaigns, television and radio advertisement campaigns, etc. are all designed in a typical “one size fits all” format. This way of establishing a communication with clients hinders companies from speaking directly to customers in a personalized way. Whereas with email marketing, there are numerous opportunities to convey personalized messages, like username, and feed personalized information, like purchase history, which creates a sense of belonging in a client’s mind. This also helps companies to segment their client list into smaller lists and send very personalized marketing messages.
In addition to the above mentioned vital points, email marketing campaigns provide companies with the ability to segment user and customer database information, cultivate more frequent communication with clients, increase the number of returning visitors your site receives, promote growth in sales volumes, track and optimize user behavior, etc. No matter how influential other social media platforms seem, emails are still the preferred choice of companies to target their audience and grow their business.
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