Advertising
Advertising

3 Reasons Why Emails Are Still The Best Bet For Your Marketing Campaign

3 Reasons Why Emails Are Still The Best Bet For Your Marketing Campaign

Something remains productive with almost no visible effect from time and impact of new technology. Email is that one thing. From its invention all the way to present day, email is the most sought after tool to market products and services with great response rates from its users. The percentage of people responding back via email is still way more than the user engagement through popular social media platforms like Facebook and Twitter.

This trend and popularity of email marketing has made people wonder why email marketing presents such tremendous benefits over other newer forms of marketing? Why does email drive better returns on investments? Why does emails lead to better customer engagement metrics in comparison to other marketing techniques? Well, all of these are valid questions and we try to summarize the answers in below:

Advertising

Reduces Time and Effort

For any company, half the battle is won if marketing strategies reduce the time required for planning, formulating strategies, and executing its marketing campaign. Email is that handy tool for most companies that not only reduces the execution time of efforts but also delivers quick responses. Some may disagree with this, but just imagine the number of precious work hours that would have gone wasted in direct mail marketing efforts where a designer had do his or her part, printing had to be done, and then the transportation via the postal system would have had to happen, further lengthening the process overall. Also, think of the telesales campaign where the money would be required for proper setup of machines and equipment and a team of expert telesales people with a telesales script to generate a sales lead would have had to be employed and prepared.

You might be surprised to know that any marketing communication piece can typically be out in less than two hours. This can be done through the use of email templates, approval for graphic changes, and the use of previous and new client databases, which resources like MailChimp make easy for most businesses.

Advertising

Aside from this, companies are utilizing the help of email marketing software to further reduce the time and effort required for marketing campaigns to be initiated. This marketing software is easily accessible via the web and offers many features with a minimal price tag.

Real-Time Messages

Real-time marketing is a highly important aspect and that’s because it shows real-time data (general customer data) as well. While using this strategy, marketers are allowed to set plans and solutions to their targeted audience just in time, according to their needs.

Advertising

Opting for the traditional way of marketing and promotion tends to take additional time because there are many steps involved, from planning to execution, that makes marketing a time-consuming task. On the other hand, an email marketing campaign can be ready within just two hours thus helping to send “day-of” marketing messages to reduce stock or market a “limited-time special” to customers, as required. With emails, companies can even send specific real-time messages to existing clients that arrive on their birthdays, anniversary, or any other special occasions.    

Personalize Messages

Print mail campaigns, event campaigns, telesales campaigns, television and radio advertisement campaigns, etc. are all designed in a typical “one size fits all” format. This way of establishing a communication with clients hinders companies from speaking directly to customers in a personalized way. Whereas with email marketing, there are numerous opportunities to convey personalized messages, like username, and feed personalized information, like purchase history, which creates a sense of belonging in a client’s mind. This also helps companies to segment their client list into smaller lists and send very personalized marketing messages.     

Advertising

In addition to the above mentioned vital points, email marketing campaigns provide companies with the ability to segment user and customer database information, cultivate more frequent communication with clients, increase the number of returning visitors your site receives, promote growth in sales volumes, track and optimize user behavior, etc. No matter how influential other social media platforms seem, emails are still the preferred choice of companies to target their audience and grow their business.

Featured photo credit: markithis.com via markithis.com

More by this author

Erick Clifford

Journalist

16 Young And Successful Entrepreneurs Who Prove That Age Is Nothing but a Number This Is The Secret Recipe For A Healthy Living 6 Essentials You Need to Consider Before Starting an Online Business 4 Things Every True Leader Wants You to Know Life Insurance: A Secure Way To Protect Your Future.

Trending in Marketing

1 8 Life-Changing Skills You Can Learn in Less Than 6 Months 2 7 Things To Consider Before Hiring An Advertising Agency 3 9 Things Every Marketer Should Do 4 Tips for Designing Your Plastic Surgery Website for Optimal Marketing 5 SEO Tools Every Business Should Be Using in 2017

Read Next

Advertising
Advertising
Advertising

Last Updated on February 15, 2019

How to Achieve Goals and Increase Your Chance of Success

How to Achieve Goals and Increase Your Chance of Success

Does it ever feel like the things you want to accomplish always end up on the back burner? If the answer to that question is “yes,” you’re not alone. Only about 33% of people consistently work toward their goals. In some cases, their goals may seem too lofty to accomplish, or else they aren’t sure how to make a plan for them.

If you don’t come up with concrete steps to take toward your goals, they’ll remain dreams. There’s nothing wrong with being a dreamer, but being able to turn your dreams into goals you can realize will help you lead a happier and more fulfilling life.

Luckily, you can realize almost any dream when you harness the right goal-setting methods.

In this article, I’ll show you how to achieve goals and get closer you success.

1. Break your dreams down into specific and measurable steps

We couldn’t talk about goal-setting without mentioning SMART goals.

SMART goals are specific, measurable, assignable, realistic, and time-related.

Specific and measurable steps are so important because if we don’t know what our target it, how can we ever hit it?

Take all those beautiful dreams you have for yourself and make them into things you can actually do. If you want to be an entrepreneur, for example, a step toward realizing your dream might be researching what you’ll need to start your business.

Find out more tips about utilizing SMART goals here:

How to Use SMART Goal to Become Highly Successful in Life

Advertising

2. Have at least one clearly defined goal for every interest and role in your life

It’s so easy to become complacent or stagnate. We often think that our careers are the only places where we need to set goals, but we aren’t only what we do.

To make the most of your life, take the approach that you’re always learning and growing in everything you do. Anything worth doing is worth doing well after all.

Set goals whether you’re sponsoring an activity for your child, taking up guitar lessons or trying to prove your worth at work.

You’ll notice that this approach forces you to constantly develop new skills. It can also be fulfilling to put more focus and value into all areas of your life— not just the ones related to our careers.

3. Align your goals with your life’s mission, purpose and passion

Take the opportunity to do some soul-searching. What is it that you want to do with this precious life of yours?

Anything that conflicts with your life’s purpose is bound to cause discontent. Staying in a bad relationship, doing a job that goes against your values, or maintaining the status quo just because it’s comfortable are not options for you.

Thinking about your goals in this way can help you eliminate things in your life that don’t serve you. This frees up mental space that you can use to do the things you care about the most.

Many of us struggle to find the time to work on our goals, but this strategy enables you to make more time.

4. Create goals that ignite your spirit and inspire you to take action

If you can’t be fired up about your goals from the start, they might not be good goals for you.

The road to success is often tough. You’re going to have times when you might feel tired or discouraged.

Advertising

You need to feel inspired enough that you’ll be able to overcome obstacles as you encounter them.

If what you’re doing motivates you to be the greatest version of yourself, you’ll be much more resilient.

5. Write down all your goals in specific, measurable detail

This is your road map for what success will look like. The more you define what you want the finished product to be, the greater the chance that you’ll reach that vision.

When you write down your goals, you’re creating a document that you can revisit to make sure you’re on track.

When you’re in the middle of trying to achieve a big goal, it can be hard to see what’s working for you. The things you write in this step will help you stay on-message as you take your goals out of your mind and into the real world.

Don’t just write down your goals and stash them away in a folder somewhere. Take the extra step to put them somewhere where you’ll see them.[1]

If you have too many goals to post on your desk, write a summary or choose one or two steps to work on for the day. Just seeing them will keep them in the front of your mind.

6. Commit to hitting each of your targets without exception

You wouldn’t have created the target if you didn’t think it was necessary. Hold yourself accountable for taking the steps to succeed.

You can always adapt your strategy or break your targets into smaller steps if you find that they aren’t attainable as you originally wrote them.

Hitting even the smallest target is cause for a celebration. It’s a step in the positive direction. Your success will make you crave more success.

Advertising

We often make excuses when we get tired or overwhelmed. Take away the option to make excuses. You will only be satisfied with the best effort from yourself.

7. Share your goals with others to motivate each other

There’s something so powerful about people sharing their goals and dreams with one another. Doing so gives voice to some part of us that could remain hidden (and therefore never be accomplished).

When other people know about your goals, they can cheer you on and hold you accountable. When people share their vision with you, you can do the same for them.

This strategy is particularly beneficial when you’re trying to develop healthy habits. Post about your workout on social media, or do a healthy eating challenge with your best friend. You’ll be less likely to slack when temptation arises, and you’ll probably encourage someone else to reach for their goals too.

8. Set a series of daily, weekly and long-term goals, complete with starting times and deadlines

Many goals never reach realization simply because the goal-setter doesn’t check their progress. People tend to forget what they set out to do, or their goal gets crowded out by other obligations.

Forcing yourself to revisit your goals at regular intervals breaks them into smaller steps and it reminds you to think about them.

Giving yourself regular deadlines for smaller tasks related to your goals also helps you reflect on your strategy. You’ll figure out what works for you, whether your timeline is realistic, and whether or not you need additional help to stay on track.

In addition, celebrating small wins helps you stay motivated. Here’s how:

How To Celebrate Small Wins To Achieve Big Goals

9. Take 10 minutes every day to imagine how great it will feel to achieve your goals

Visualization is such a powerful tool. Some of the most successful athletes, celebrities and business people take time each day to think about how success looks and feels for them.[2] Imagining that feeling of satisfaction can be a great motivator.

Advertising

When you do meet your goals, take some time to be grateful. Thank yourself for showing up and doing the work. Be grateful when the stars align properly to help you advance to the next step.

It’s not just getting to the destination of your goals that matters. How you take the journey is important too.

10. Take an action step toward reaching your goals every day

Your goals can easily get buried in the hustle and the bustle. Even the smallest step in the right direction is still moving you forward.

Keep chipping away at the work every day and before long, you’ll start to see those dreams come to life.

Maybe you didn’t start your business today but you designed the logo that’s going to go on your website and business cards. Doing that task well is going to help you so much in the long run.

Concrete actions day by day draw your dreams out of obscurity and into the realm of possibility.

The Bottom Line

Dreams can inspire and overwhelm us. By turning our dreams into goals that we can work toward, we increase our chances of success. Things that once seemed impossible are suddenly within reach.

It’s time to start turning your dreams into goals and your goals into realities. Change begins today.

More Resources About Setting & Achieving Goals

Featured photo credit: Andrew Neel via unsplash.com

Reference

Read Next