As a student, you might not have enough time to invest in marketing or selling goods around locally. Most times, students have lengthy class hours, tons of assignment, and tests swarming all around them. You may find that you lack the funds to run your day-to-day activities, but there is no time to get extra money. In situations like these, the best type of business to resort to is an online business, where all you need is your phone, a computer system, and a network connection. You can sit down comfortably in your room and run a business in the comfort of your home and with the convenience of mobility. Some students resort to part time jobs to make extra money, but that might not be convenient for you. Online businesses range from freelance jobs (Fiverr, Upwork, Freelancer and so on) or a business you can start on your own. In this article, we discuss the five basic things you need to put in place when starting your online business as a student.
1. Define Your Product Or Service
What product or service do you want to provide? Do you want to be involved in buying and selling products or providing solutions to problems people have not found a solutions to? What do you want to sell? Products you created? Do you want to work as a freelancer? There are definitely hundreds, if not thousands of people who are already in the field you are going into – what would make you and your business different from the rest?
Define your products and be specific. For example, if your niche is graphic design, focus and centralize the products that you will offer to clients as a service. Will you provide logos, templates, custom templates, etc.? Decide what products/services you will provide and how to market it to the targeted audience you hope to reach.
2. Register Your Business
It is optional, but advisable to register your business with the state or local government. You need to pay your taxes as required by the government. Choose an official business name and fill out the required paperwork to make your business legal. Before you register your business, it can help to have a business plan laid out. You should know the basic regulations that you have to follow. If you are planning to be an online freelancer, you can just focus on getting a unique brand name and the business plan can come later.
3. Register A Domain Name
It is important to ensure that the domain name that you choose for your online business defines the business you are about to start. Pick something short and catchy to help potential and recurring clients remember your domain name. Going through the stress of typing long names can stop or discourage your potential customers from visiting your site regularly. Registering a domain name is also optional, but if you plan on starting a blog to accompany your business, you will need it. Just make sure the name is simple, catchy, and unique.
4. Use Search Engines To Drive Traffic
Using search engines to drive traffic to your site is an effective way to make more people visit your site. More traffic means more clicks, and more clicks translates to more goods and services sold. As a student, you might also have friends who also have their personal blogs and can have their blogs linked to your account or act as ambassadors for your brand. There are also several different search engines that can help your blog develop and increase in traffic. Pay-per-click advertising is the easiest way to get traffic to a brand new site. The PPC (pay-per-click) ads show up on search engines immediately and help drive organic traffic to your site by reaching an audience you might not have been able to tap into without the extra help.
5. Follow Up With Subscribers Via Email
Most customers visit a site just because they heard of a particular product. Once they are there, it is your job to get them to stay at your site. How do you do that? Create a platform where customers will be able to submit their emails so that they can get regular updates. When you build an opt-in list, you are creating a lifetime asset. This enables them to keep coming back to visit the site whenever you have new updates. You are developing lifetime relationships with them. Feedback is very essential, especially if you are just starting as a student. It helps to keep you informed about what works and what doesn’t work in the beginning stages of your business.
With these points, the sky is the limit with the online business you are about to launch!