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6 Tips for Attracting Customers to Your Web Design Services

6 Tips for Attracting Customers to Your Web Design Services

The web design industry is a very competitive one. It has become a popular career choice in the past few years. To stand out among the sea of web designing firms and freelancers, it is important to advertise the business in the best possible way.

To achieve success, you need to have an effective and unique marketing approach. Always keep an open mind while making the marketing strategy and take a creative approach to it.

There are so many platforms such as social media, free or paid advertising etc. that you can use for advertising the web designing business.

Here are some effective and easy ways to stand out from your competition:

1. Designing your own website

Websites have become an important part of every business. It is the best tool for enhancing the online presence. It is effective in attracting consumers in almost every industry.

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As you are offering services to design the website, it is important that your own site is attractive and good. The design and structure of the site depends on your personal choice.

But the key to a good website is clearly focusing on the skills and offering useful information to the potential clients. Make sure that your services are clearly stated on the site. You should provide samples of previous work and contact information.

You can add credibility to the site by adding educational information such as a web designing program that you had attended.

If you want to add a WordPress theme, make sure you use WordPress theme detector to find out which theme you can use and how to find it.

2. Using social media

You can get the word out about your web designing services by using social media. There are several social media platforms available. Trying to create a presence on every platform can be overwhelming.

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You can run an effective social media campaign by focusing on channels where there is a bigger presence of your potential clients. You need to figure out which platforms are best suited to reach potential clients.

Social media is an excellent platform for building relations and reaching out clients and not for selling.

3. Online advertising

You can increase the profit of the business by getting an ad listing on websites that attract high-traffic. It will help in attracting possible consumers. You can also use pay-per-click campaign by collaborating with popular search engines.

You can use paid advertising by getting listed in business directories specific to web designers.

You should not ignore SEO while advertising online because it is highly effective in improving the visibility of the website.

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4. Offline advertising options

There are several offline advertising options that can help in attracting clients. You can use advertising options such as investing in newspaper ads, fliers or business cards. You can also use radio or TV spots.

If you want to have useful information about the contemporaries then you should attend industry related conferences or read magazines. You can utilize ad spots of a magazine as it targets the internet marketers.

Advertising the services to relevant people can result in an increasing client base.

5. Reaching out to small businesses

If you want to make sure that your web designing business grows, then you should reach out to small businesses in your area. If they use your services, then it will help in providing more opportunities.

You can build trust by offering free consultations to the small businesses.

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6. Dealing with the clients

If you want to retain clients and attract new ones, then you need to offer excellent customer service. It is important to get personal with the clients so they can trust your ability to understand the problem and provide a solution.

It is important to make sure that you are likable so clients prefer to hire you over other services.

If you want to attract potential customers, then you also have to tell them that you care about them. You have to make sure that every content you share is customer-oriented.

If you have time, then you should utilize it to understanding the needs of clients and their goals. It is good for earning trust and helping them in achieving their goals.

These are some of the useful tips that will help in enhancing your customer base and becoming a successful web designing company.

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Adnan Manzoor

Data Analyst & Life Coach

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Last Updated on February 15, 2019

7 Tools to Help Keep Track of Goals and Habits Effectively

7 Tools to Help Keep Track of Goals and Habits Effectively

Now that 2011 is well underway and most people have fallen off the bandwagon when it comes to their New Year’s resolutions (myself included), it’s a good time to step back and take an honest look at our habits and the goals that we want to achieve.

Something that I have learned over the past few years is that if you track something, be it your eating habits, exercise, writing time, work time, etc. you become aware of the reality of the situation. This is why most diet gurus tell you to track what you eat for a week so you have an awareness of the of how you really eat before you start your diet and exercise regimen.

Tracking daily habits and progress towards goals is another way to see reality and create a way for you clearly review what you have accomplished over a set period of time. Tracking helps motivate you too; if I can make a change in my life and do it once a day for a period of time it makes me more apt to keep doing it.

So, if you have some goals and habits in mind that need tracked, all you need is a tracking tool. Today we’ll look at 7 different tools to help you keep track of your habits and goals.

Joe’s Goals

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    Joe’s Goals is a web-based tool that allows users to track their habits and goals in an easy to use interface. Users can add as many goals/habits as they want and also check multiple times per day for those “extra productive days”. Something that is unique about Joe’s Goals is the way that you can keep track of negative habits such as eating out, smoking, etc. This can help you visualize the good things that you are doing as well as the negative things that you are doing in your life.

    Joe’s Goals is free with a subscription version giving you no ads and the “latest version” for $12 a year.

    Daytum

      Daytum

      is an in depth way of counting things that you do during the day and then presenting them to you in many different reports and groups. With Daytum you can add several different items to different custom categories such as work, school, home, etc. to keep track of your habits in each focus area of your life.

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      Daytum is extremely in depth and there are a ton of settings for users to tweak. There is a free version that is pretty standard, but if you want more features and unlimited items and categories you’ll need Daytum Plus which is $4 a month.

      Excel or Numbers

        If you are the spreadsheet number cruncher type and the thought of using someone else’s idea of how you should track your habits turns you off, then creating your own Excel/Numbers/Google spreadsheet is the way to go. Not only do you have pretty much limitless ways to view, enter, and manipulate your goal and habit data, but you have complete control over your stuff and can make it private.

        What’s nice about spreadsheets is you can create reports and can customize your views in any way you see fit. Also, by using Dropbox, you can keep your tracker sheets anywhere you have a connection.

        Evernote

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          I must admit, I am an Evernote junky, mostly because this tool is so ubiquitous. There are several ways you can implement habit/goal tracking with Evernote. You won’t be able to get nifty reports and graphs and such, but you will be able to access your goal tracking anywhere your are, be it iPhone, Android, Mac, PC, or web. With Evernote you pretty much have no excuse for not entering your daily habit and goal information as it is available anywhere.

          Evernote is free with a premium version available.

          Access or Bento

            If you like the idea of creating your own tracker via Excel or Numbers, you may be compelled to get even more creative with database tools like Access for Windows or Bento for Mac. These tools allow you to set up relational databases and even give you the option of setting up custom interfaces to interact with your data. Access is pretty powerful for personal database applications, and using it with other MS products, you can come up with some pretty awesome, in depth analysis and tracking of your habits and goals.

            Bento is extremely powerful and user friendly. Also with Bento you can get the iPhone and iPad app to keep your data anywhere you go.

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            You can check out Access and the Office Suite here and Bento here.

            Analog Bonus: Pen and Paper

            All these digital tools are pretty nifty and have all sorts of bells and whistles, but there are some people out there that still swear by a notebook and pen. Just like using spreadsheets or personal databases, pen and paper gives you ultimate freedom and control when it comes to your set up. It also doesn’t lock you into anyone else’s idea of just how you should track your habits.

            Conclusion

            I can’t necessarily recommend which tool is the best for tracking your personal habits and goals, as all of them have their quirks. What I can do however (yes, it’s a bit of a cop-out) is tell you that the tool to use is whatever works best for you. I personally keep track of my daily habits and personal goals with a combo Evernote for input and then a Google spreadsheet for long-term tracking.

            What this all comes down to is not how or what tool you use, but finding what you are comfortable with and then getting busy with creating lasting habits and accomplishing short- and long-term goals.

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